HomeMy WebLinkAboutMinutes_CVB_08.03.2006EST. 1848
GEORGETOWN
TEXAS
Convention & Visitors ureau Board
Meeting Minutes - August 3, 2006
Parks & Recreation Administration Building
Present: Ben Grimes, Holly Tissier, Chris Dyer, Randy Lesseps, Peggy Pryde-
Enriquez, Betty Ann Sensabaugh, R.C. Lumpkin
Absent: Nancy Benold, Rob Hardy, Florence Gould, Linda Rainsdon (resigned)
City Staff: Shelly Hargrove, Tourism Director
Visitor: Penny Pleuckahn, Georgetown Symphony Society, and three members of
Georgetown Citizens' Academy
1. Cali to Order
Vice -Chairman Holly Tissier called the meeting to order at 6:35 pm.
2. Minutes & Board Action
Minutes from the July 13, 2006 meeting were reviewed.
A MOTION was made and seconded to approve the minutes as presented
(Lesseps/Pryde-Enriquez).
3. HOT Grant Follow-up Report -Georgetown Society
Ms. Pleuckahn presented several documents that summarized various aspects of the
Festival and Arts' Art in the Park event. The information was of general interest to
the board but was found to be lacking in specific information regarding the
expenditure of HOT grant funds and the actual result of "heads -in -beds". The
summaries seemed to reflect that the majority of visitors were local (Austin area)
and documented room nights numbered less than 18. Ms. Pleuckahn's report
seemed to focus more on the Art in the Park event as she indicated that there is great
interest in the art community to increase Georgetown's visibility and attractiveness
in the art community. No information was reported on actual attendance numbers
to the ticketed events during the festival. She also commented that the Haydn
festival actually lost money but that that was not of concern as they could afford it.
C- \DOCUM E— \marcyp\LOCALS— l',Tempinote3E5518 F1-2509O4l .doC
Following the report, several board members expressed concern about the use of
HOT funds when there is no discernable evidence of actual impact vis-a-vis our
charter of "heads -in -beds". A recommendation was made to create a specific
methodology for HOT grant follow-up event reporting and measurement, focusing
on measuring the actual business impact of supported events, specifically measuring
the overnight stays. A sub -committee (Peggy, Randy and R.C.) agreed to draft a
report form for consideration at the next CVB meeting. The intentions being to
include the form and reporting procedure in all future grant requests as required
elements so recipients will understand how to measure and report on the impact of
the event and the use of the funds.
4. Update from Board Task Forces
a) Marketing — Chris reports that the task force is reviewing a marketing plan from
the Kerrville CVB and will prepare a draft soon. Also presented a summary of
data analysis done to date. Next meeting is August 31st.
b) Local Awareness Campaign — Met and discovered some confusion about actual
task. Shelly provided direction indicating the purpose is to educate local
community and government about impact and importance of tourism.
c) Retail Shopping Mecca — The Shopping Alliance (the CVB's from Salado, Round
Rock and Georgetown and the Chamber and Economic Development function
from the same three cities) is meeting regularly and working on a Central Texas
Shopping Guide as well as other methods to market the shopping opportunities
in the area. Primary objective of this taskforce has been completed.
d) Visitors Information Centers (VIC) — Betty Ann reports that the welcome letter is
complete and has been approved by the City. The task force has requested to be
included in planning of the new location for the VIC. The task force announced
that they are involved in work to spruce up the Wolf Ranch VIC.
5. Staff Report
Shelly Hargrove reporting:
x Travel and visitation is up significantly YTD and our HOT revenues reflect a
major increase (>' 30%) over same period of 2005
x Still need replacement CVB board member for Linda Rainsdon's position
Dates to remember:
• Reviewed Round Rock Premium Outlets Grand Opening
C +:QOCUME-] aarcyg+L.00ALS—]'•,Ternp'motesE5618F't—,609(M].doc
Date
• Chisholm Trail Cattle drive: August 25th - Volunteers needed
• TTIA Summit - Sept 24-27. Shelly out from 9/24 -10/7
• Taste of Georgetown - Thursday, October 12th
Meeting adjourned at 8:05 following motion (Lumpkin/Sensabaugh).
Approved and attested to by:
(4,
Rob Hardy / Board '" air
�c
R.C. Lumpkin/ Boar ecretary Date
C: kDOCUME-1 kmucyp\LOCALS-1'ti.TernpkrtolesE5b I SR-2617904I . doc