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HomeMy WebLinkAboutMinutes_CVB_10.19.2006(i4/PM TEXASEST,1848 GEORGETOWN Convention & Visitors Bureau Board. Meeting Minutes — October 19, 2006 Williamson County Historical Museum Present: Ben Grimes, Holly Tissier, Chris Dyer, Randy Lesseps, Betty Ann Sensabaugh, Florence Gould, Nancy Benold, Taunya Vessels, RC Lumpkin Absent: Rob Hardy, Peggy Pryde-Enriquez, City Staff: Shelly Hargrove, Tourism Director Visitor: Mr/Mrs Harold Steadman 1. Call to Order Vice -Chair Holly Tissier called the meeting to order at 6:33 pm. 2. Minutes & Board Action Minutes from the September 13, 2006 meeting were reviewed. Item 3 was corrected to read that the CVB "supported the Classroom on Wheels proposal." A M©TION was made and seconded (Lesseps/Benold) to approve the corrected minutes. 3. Presentation of Palace Theatre's Co-op Advertising Campaign Mr. Harold Stedman presented a review of the partnership advertising being planned with the CVB. The intention is to take advantage of a new Texas Monthly Arts & Culture section which offers significantly reduced pricing for full and half ads specifically promoting the arts. Randy Lesseps recommended that Mr. Steadman return to make a presentation to the board in June using the new Follow- up Report format for HOT grants, to report if the ads have made an impact. J-1C V B\Board Commission \Meetings \06-10-19 M. doc 4. Update from Board Task Forces a) Marketing - Chris reports that the task force is working on the draft marketing plan and hopes to have a version available for CVB review soon. Cari and Shelly are adding substance to the plan outline and will prepare a draft soon. Next meeting [BA after additional wording is concluded. b) Local Awareness Campaign - Has not met since Last update. c) Retail Shopping Alliance - Shopping alliance group is creating a shopping guide that will be issued to Travel Information Centers and Visitor Information Centers across the state and included with other CVB mailings. Cover artwork and brochure design drafts were reviewed. d) Visitors Information Centers - Betty Ann reports that the welcome letter from the mayor is being printed and distributed to all participating local hoteliers and B & Bs. 5. Staff Report Shelly Hargrove reporting: x Travel and visitation continues to be up significantly YTD and our HOT revenues reflect a major increase (> 30%) over same period of 2005. x New fiscal year has begun as of October 1. CVB budget did not increase. CVB board has requested a review of the budget process and the past years actual expenditures. CVB Board also recommended possibility of having a workshop with City Council to highlight growth in visitors and the resulting positive impact to retail businesses and the city. 6. Meeting adjourned at 8:05 p.m. Approved and attested to by: Rob Hardy / Board Chair Date ftQck R.C. Lumpkin/ Board . cretary Date J:1CV B1BUard Commissiort\Meet ings\06-10- 1.9 !A. doe