HomeMy WebLinkAboutMinutes_CVB_06.01.2007EST.1848
GEORGETOWN
TEXAS
Convention & Visitors Bureau Board
Meeting Minutes — June 1, 2007
CVB Conference Room
Present: Nancy Benold, Chris Dyer, R.C. Lumpkin, Betty Ann Sensabaugh, Taunya
Vessels
Absent: Florence Gould, Holly Tissier
City Staff: Shelly Hargrove, Tourism Director
Visitor: Tara Maloney, Manager of Holiday Inn Express;
Margie Ranc, MarketinglPublic Relations Consultant
1. Ca11 to Order
RC called meeting to order at 11:31 a.m.
2. Introduction of Guests
Tara Maloney is newly installed as the manager of the Holiday Inn Express. She
reported that the 9-year-old inn is being refurbished, and they are proud to say that
they will continue being under the Holiday Inn flag. Shelly and members of the
board gave Tara a briefing on the CVB purpose and need for partnership with the
entities that produce HOT revenue. She indicated a strong desire to work with the
CVB and to encourage Georgetown businesses. She also agreed to place welcome
letters in each guest room.
Margie Ranc has just been hired as a consultant to the CVB, with a fixed budget for
2007-2008 of $5000. Margie will work to get Georgetown tourism in the news. She
presented a brief activity report that is attached to these minutes. Margie has
already performed much activity regarding the opening of the refurbished
courthouse and the play, "You Can't Do That Dan Moody". She feels strongly that a
periodic, online newsletter to our parties of interest and a periodic "brown -bag"
meeting with local PR professionals will be effective tools to enhance awareness.
Motion to pursue the newsletter was made and passed (BenoldlDyer).
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3. Minutes & Board Action
Minutes from the May 2007 meeting reviewed. A MOTION was made and
seconded (Benold/Dyer) to approve the minutes. Motion passed.
4. Update from Board Task Forces
a) Marketing and Awareness - Group met with Margie to get full understanding
of needs, goals and deliverables from Margie. Chris has made progress with the
Georgetown Tourism Marketing video and will soon meet with group to review
bids and determine next steps.
b) Visitor Information Centers - Minimal activity at Wolf Ranch Town Center
location. Work in progress to reissue the Historic Homes list and map.
c) New Markets - Meeting soon.
5. Staff Report
o Shelly reported that the Shopping Guide has been printed and released but also
recalled for a reprint on heavier stock.
o Be aware of several online marketing opportunities:
x Statesman.com/shopping
x Hi11-Country-Visitor.com
o Review of Calendar Dates to Remember
6. Meeting adjourned at 12:42 p.m.
Approved and attested to by:
RC . umpkii / Board Chair
Date
-?
Holly Tis'sier/ Board Secretary Date
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