HomeMy WebLinkAboutMinutes_MSTAB_05.20.2004MAIN STREET ADVISORY BOARD BUSINESS MEETING MINUTES
8 A.M. – MAY 20, 2004
CITY HALL MAIN FLOOR CONFERENCE ROOM
Attendees: Bryant Boyd, chair, Ellie Skross, Liz Atherton, Bob Weimer, Nancy Rister,
secretary, Tim Thompson, Josh McClure, Shelly Hargrove, Main Street Manager
Tom Yantis, Assistant City Manager gave an update on the TIF district.
1. Called to order at 8:05 a.m. by chair Bryant Boyd.
2. Tom Yantis gave an update on the TIF District and distributed a map of the downtown area
with the TIF district noted. It should be in place by 9-1-2004 and based on the 2004 valuation.
He discussed the water quality master plan for the downtown overlay district and the pre-
improvement of water drainage ponds at the end of Main and north of VFW park behind the
baseball diamond. There is already been a pond on Rock Street. This would make it easier for
developers to have pre-permitted ponds instead of each developer having to go through the
process themselves which would take more time.
There was some discussion regarding marketing dollars and a possible mid-year budget request.
There was discussion concerning mid-year review of the budget for marketing money and review
at the end of the year to insure that specific revenue items rolled over into the next year (Hotel
motel occupancy tax money).
Hewlett lot will be closed by June 14th with improvements to be made by end of the fiscal year.
Nine proposals were received for signage. Staff will narrow it down to 4-5.
3. Bob Weimer made the motion to accept the minutes as presented with the correction of the
spelling of Bob’s last name. Tim Thompson seconded. Motion carried.
4. Shelly Hargrove updated the Board on a budget review done by Micki Rundell and Paul
Brandenburg. They cut $3,000 from the marketing budget in this year’s budget. The revenue
from the Hot tax fund was moved to the façade fund. Shelly will discuss with Randy the Board’s
wishes. The Board made it clear that we need the money back into those accounts as we were
beginning to start our discussion as to what to do with the revenue and plans for the marketing
money. Bob Weimer made the motion to ask the budgeting people of the city to put that money
back into the historical preservation account as well as the marketing budget to support efforts
brought forth by the Main Street Board and that any other changes be brought to the Board for
consideration. Ellie Skross seconded. Motion carried. A formal memo from the Chair to the
finance director, Micki Rundell, and “cc” to the City Council members. Shelly Hargrove stated
that the expected revenue from the motel hotel tax was ahead of projections at this point in time.
Next months agenda should have a follow up on the budget allocation of the Hot tax.
5.a. Poppy Fest is expected to net $6800 after all expenses have come in. The PR from the
increased entertainment value will have longer term ramifications. Next month will have a final
report and the report will be presented to the City Council by Liz Atherton this coming Tuesday,
May 25th.
Branding initiative RFQs were due last Monday. Six companies responded, two of which are
Georgetown companies. Bob Weimer moved that the Board recommends that Liz Atherton and
Bryant Boyd be included in the selection process with Bryant being notified in time to shift his
schedule to attend.
b. Wayne Bell, Main Street Architect, will look at Our House to Your House and Gold’s on
Friday the 28th of May.
Bryant discussed the January 1 deadline for application for the façade funds. He would like to
review the applications and make improvements to it. He would like to make it easier for
business owners to meet the deadline by changing the deadline and set up guidelines for
applying. It applies to the downtown overlay district. He would like to review the cap also.
This needs to be addressed on next months agenda.
Bob Weimer reported on the downtown parking. He reported on the success of the plan but the
lack of support by other boards and the public for needed volunteers as ambassadors. He wants
to find 10 people who will volunteer. Suggestion was made to put in the Austin American
Statesman Thursday edition of the Williamson County section. There will be a six month review
of any problems to be reviewed.
c. Bylaws and Ordinance #2.09.20 needs to be changed to reflect “Overlay District” instead of
“Town Square.” The number of board members needs to be changed by adding another member
at large and another member to represent the historical organizations. This was formulated into a
motion by Tim Thompson and seconded by Bob Weimer to be brought before City Council.
Ellie Skross wanted to present her ideas of using tourism promote Georgetown, downtown, and
our other assets that are not given enough credence. She would like to see a business plan put
together with facts and figures to promote the growth of the tourism industry to the chamber, the
City Council and the Economic Development Board. Liz noted that tourism is to be included in
the branding process. She proposes a committee to develop this or hire someone to put a
business plan together. Shelly Hargrove to discuss with Scott Johnson he usage of the hot tax for
this plan. There was discussion to recommend a committee of qualified individuals would focus
on bringing tourist to Georgetown. Tim’s proposal was to take it to CVB to push a formal
tourism plan. He also suggested using the $5000 allocated for marketing outside the city limits
of Georgetown to possibly Time-Warner cable to promote Georgetown tourism. Bryant agrees
that there should be a plan and maybe we need to advertise in Dallas. Shelly suggested that we
make a formal presentation to CVB to show what a priority tourism marketing needs to be.
Bryant suggested that the RFQ be reviewed for targeting tourism as part of a marketing plan that
may be included in the branding process. It was suggested that we look at it during the next
monthly meeting. Ellie Skross wants to work with Shelly to start putting together the facts and
figures that will be needed. Bryant suggests that we talk about it next month, get a report based
on what is currently being done, type of funds that might be available to be used toward this
from all venues not just Main Street and add anything from the RFQ that might be learned.
Shelly reminded the Board that March’s packet included the definitions and rules of what the hot
tax can be used for. There was discussion that we should make plans for what the $10,000 will
be used for next month.
6. Shelly doesn’t have the notes from our Strategic Planning Session but will have it sent out to
the Board by next week by e-mail.
7. The Ethics Ordinance needs to be reviewed by the June 11th deadline. There was concern and
discussion about the conflict of interest with regards to the Poppy Fest and the business owners
on the board who would suddenly be in violation by their mere involvement in promoting any
event that would increase their own business volume thereby creating an economic interest. It
was suggested that all comments be e-mailed to Shelly.
8. Staff report was already covered except the information on the upcoming dates of events.
9. There was no new business.
The Board adjourned at 10:10 a.m.
Minutes of the Meeting of the
Main Street Advisory Board
City of Georgetown, Texas
Thursday, May 20, 2004
The Main Street Advisory Board of the City of Georgetown, Texas, met on Thursday , May 20, 2004.
Board Members Present:
Bryant Boyd, chair, Ellie Skross, Liz Atherton, Bob Weimer, Nancy Rister, secretary, Tim Thompson,
Josh McClure
Board Members Absent:
Staff Present:
Shelly Hargrove
Minutes
Regular Meeting
Tom Yantis, Assistant City Manager gave an update on the TIF district.
1. Called to order at 8:05 a.m. by chair Bryant Boyd.
2. Tom Yantis gave an update on the TIF District and distributed a map of the downtown area
with the TIF district noted. It should be in place by 9-1-2004 and based on the 2004 valuation.
He discussed the water quality master plan for the downtown overlay district and the
pre-improvement of water drainage ponds at the end of Main and north of VFW park behind the
baseball diamond. There is already been a pond on Rock Street. This would make it easier for
developers to have pre-permitted ponds instead of each developer having to go through the
process themselves which would take more time.
There was some discussion regarding marketing dollars and a possible mid-year budget request.
There was discussion concerning mid-year review of the budget for marketing money and review
at the end of the year to insure that specific revenue items rolled over into the next year (Hotel
motel occupancy tax money).
Hewlett lot will be closed by June 14th with improvements to be made by end of the fiscal year.
Nine proposals were received for signage. Staff will narrow it down to 4-5.
3. Bob Weimer made the motion to accept the minutes as presented with the correction of the
spelling of Bob’s last name. Tim Thompson seconded. Motion carried.
4. Shelly Hargrove updated the Board on a budget review done by Micky Rundell and Paul
Brandenburg. They cut $3,000 from the marketing budget in this year’s budget. The revenue
from the Hot tax fund was moved to the façade fund. Shelly will discuss with Randy the Board’s
wishes. The Board made it clear that we need the money back into those accounts as we were
beginning to start our discussion as to what to do with the revenue and plans for the marketing
money. Bob Weimer made the motion to ask the budgeting people of the city to put that money
back into the historical preservation account as well as the marketing budget to support efforts
brought forth by the Main Street Board and that any other changes be brought to the Board for
consideration. Ellie Skross seconded. Motion carried. A formal memo from the Chair to the
finance director, Micky Rundell, and “cc” to the City Council members. Shelly Hargrove stated
that the expected revenue from the motel hotel tax was ahead of projections at this point in time.
Next months agenda should have a follow up on the budget allocation of the Hot tax.
5.a. Poppy Fest is expected to net $6800 after all expenses have come in. The PR from the
increased entertainment value will have longer term ramifications. Next month will have a final
report and the report will be presented to the City Council by Liz Atherton this coming Tuesday,
May 25th.
Branding initiative RFQs were due last Monday. Six companies responded, two of which are
Georgetown companies. Bob Weimer moved that the Board recommends that Liz Atherton and
Bryant Boyd be included in the selection process with Bryant being notified in time to shift his
schedule to attend.
b. Wayne Bell, Main Street Architect, will look at Our House to Your House and Gold’s on
Friday the 28th of May.
Bryant discussed the January 1 deadline for application for the façade funds. He would like to
review the applications and make improvements to it. He would like to make it easier for
business owners to meet the deadline by changing the deadline and set up guidelines for
applying. It applies to the downtown overlay district. He would like to review the cap also. This
needs to be addressed on next months agenda.
Bob Weimer reported on the downtown parking. He reported on the success of the plan but the
lack of support by other boards and the public for needed volunteers as ambassadors. He wants
to find 10 people who will volunteer. Suggestion was made to put in the Austin American
Statesman Thursday edition of the Williamson County section. There will be a six month review
of any problems to be reviewed.
c. Bylaws and Ordinance #2.09.20 needs to be changed to reflect “Overlay District” instead of
“Town Square.” The number of board members needs to be changed by adding another member
at large and another member to represent the historical organizations. This was formulated into a
motion by Tim Thompson and seconded by Bob Weimer to be brought before City Council.
Ellie Skross wanted to present her ideas of using tourism promote Georgetown, downtown, and
our other assets that are not given enough credence. She would like to see a business plan put
together with facts and figures to promote the growth of the tourism industry to the chamber, the
City Council and the Economic Development Board. Liz noted that tourism is to be included in
the branding process. She proposes a committee to develop this or hire someone to put a
business plan together. Shelly Hargrove to discuss with Scott Johnson he usage of the hot tax for
this plan. There was discussion to recommend a committee of qualified individuals would focus
on bringing tourist to Georgetown. Tim’s proposal was to take it to CVB to push a formal
tourism plan. He also suggested using the $5000 allocated for marketing outside the city limits
of Georgetown to possibly Time-Warner cable to promote Georgetown tourism. Bryant agrees
that there should be a plan and maybe we need to advertise in Dallas. Shelly suggested that we
make a formal presentation to CVB to show what a priority tourism marketing needs to be.
Bryant suggested that the RFQ be reviewed for targeting tourism as part of a marketing plan that
may be included in the branding process. It was suggested that we look at it during the next
monthly meeting. Ellie Skross wants to work with Shelly to start putting together the facts and
figures that will be needed. Bryant suggests that we talk about it next month, get a report based
on what is currently being done, type of funds that might be available to be used toward this from
all venues not just Main Street and add anything from the RFQ that might be learned.
Shelly reminded the Board that March’s packet included the definitions and rules of what the hot
tax can be used for. There was discussion that we should make plans for what the $10,000 will
be used for next month.
6. Shelly doesn’t have the notes from our Strategic Planning Session but will have it sent out to
the Board by next week by e-mail.
7. The Ethics Ordinance needs to be reviewed by the June 11th deadline. There was concern and
discussion about the conflict of interest with regards to the Poppy Fest and the business owners
on the board who would suddenly be in violation by their mere involvement in promoting any
event that would increase their own business volume thereby creating an economic interest. It
was suggested that all comments be e-mailed to Shelly.
8. Staff report was already covered except the information on the upcoming dates of events.
9. There was no new business.
The Board adjourned at 10:10 a.m.