HomeMy WebLinkAboutMinutes_CVB_07.02.2003CVB Board Meeting Minutes
July 02, 2003
Members present: Kent Huntsman, Scherry Chapman, Posey Duncan, Martha Lawlor,
Bill Lipscomb, Carolyn Martin, Jennifer Stephens,
James Timmons, Ellen Weimer, John Wiley
Staff present: Shannon Baldridge, Cari Miller, Lorie Ann Lankford (finance)
Members absent: Mike Martin
Kent Huntsman called meeting to order @ 6:32pm.
Reviewed and accepted June 04, 2003 minutes with change of names on DGA.
Staff Report:
DGA billboard not available.
Rewriting job description with split of ED/CVB. 6/24 voted to add tourism staff person
to CVB.
Reviewed program requests including a $5000 downtown event revolving fund to start
events.
Discussed Old Time Fiddlin' Fair: Dixie Flag contract building program, possibilities for
possible participatory events (jam making, bed races), possibilities of newspaper articles in Dallas
etc, Beer Garden by Applebee’s & partner to handle everything in a fenced/gated area w/a
percentage of profits to City.
Discussed 2004 Red Poppy to be April 24-25 with current chair positions available.
Discussed DT Master Plan final version accepted by council vote on 6/24/03. Special
meeting of boards to prioritize needs to be held 07/15/03 @ GMC.
Shannon will be absent at August 06, 2003 board meeting to attend annual TACVB
conference.
May was best month YTD for HOT dollars from hotel revenues, but was down potentially due to
the loss of the Air Show.
See next page for Scott Jaslov’s presentation regarding the Hotel Occupancy Tax.
Cooperative Advertising: Bobby Cain’s request for funding of Jack Frost Boy’s Basketball
Invitational
MOTION made by Bill Lipscomb and seconded by Jim Timmons to award the $2500 request.
Discussion on how to help benefit B&B’s by including Christmas Stroll & Red Poppy Fest
information in the registration packets. AMENDMENT to motion by Scherry Chapman and
seconded by John Wiley to reward $1800. Discussion~none. APPROVED. Note: Bill
Lipscomb opposed and Kent Huntsman abstained*
Fiddlin’ Fair notes:
No parking resolution to date
Rus & John both working on project with Cindy Posey.
Motion to adjourn made by Jim Timmons and seconded by Ellen Weimer. Approved. Meeting
adjourned @ 8:32pm.
Presentation by Scott Joslov (president & CEO of THLA)
Check out www.traveltexas.com.
THLA created information source: “What Cities Need to Know About HOT” (which is
updated every 2 years).
Property taxes and sales taxes fund any public purpose.
Dedicated taxes only use money for specific purposes noted.
In order to fund a request for use of HOT dollar funds, the request must meet the
following test: The request must directly promote tourism AND hotel/convention
industry (ie. increase “heads in beds”).
Definition of tourism: “brining someone in from another city or country.
Ask groups asking for HOT dollar funding:
1. Are you staying @ an area overnight lodging facility? (follow up with these facilities
after event)
2. What is your projection of room nights for the event? (follow up with these facilities
after event)
3. Where are you marketing your event?
4. Are you blocking overnight stays at local lodging facilities? (follow up with these
facilities after event)
Condition the amount of funds given based on projection of room nights projected.
Must qualify to use HOT dollars by the following:
1. Convention Center or Civic Center has to ‘primarily’ (more than 50% or more often
than not) be used for meeting/convention (ask to see calendar of events for the year).
2. Registration of Convention delegates.
3. Advertise and promote the city and its vicinity (City tax is 7%…..so 1/7th of HOT
dollars annually has to be spent on advertising and promotion of City).
4. Promotion of the Arts (that would directly promote/advertise tourism…with a cap of
15% of the funds).
5. Historical preservation and restoration (with a cap of 50% of funds).
6. (New in 2001): Any expenses related to sports related events needs to substantially
increase overnight lodging activity and a majority of the participants must be tourists.