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HomeMy WebLinkAboutMinutes_CVB_03.03.2004L:\Global\Boards and Commissions\Minutes\CVB\2004\Minutes_CVB_3.3.04.doc 1 CVB Board Meeting Minutes March 3, 2004 Members present: Kent Huntsman, Holly Bresser, Scherry Chapman, Carolyn Martin, Martha Lawlor, Ellen Weimer, Bill Banks, Gaz Green, Jim Timmons, John Wiley Member absent: Posey Duncan Staff present: Shelly Hargrove, Laurie Brewer, Micki Rundell A. Call to Order Kent Huntsman called meet to order at 6:30 p.m. Kent recognized and welcomed new board members Gaz Green, Bill Banks and Holly Bresser. B. Discussion of City Budget 2004-05 Shelly introduced Micki Rundell, Director of Finance, and Laurie Brewer of the Finance Department. Micki and Laurie discussed the budget process. In the past this process has not always been a collaborative effort. To improve that, Finance Department staff is meeting with all city boards and committees to ask for feedback. Micki distributed a questionnaire and asked that the board complete it with their comments. In addition, members were asked to complete one individually and forward to the Finance Department. Please get them to the office as soon as possible since budget information will be going to the City Council in April. We reviewed the CVB budget items. The line item “Destination Marketing” was questioned. What is it? It is a targeted marketing program with funds used for billboards, brochures to promote Georgetown, and the like. C. Minutes Minutes from the February 11, 2004 meeting were reviewed. A MOTION was made and seconded to approve them as presented. (Timmons/Martin) Motion passed. L:\Global\Boards and Commissions\Minutes\CVB\2004\Minutes_CVB_3.3.04.doc 2 D. Election of Officers Kent has been asked to continue serving as Board Chairman and has agreed. Open officer positions are Vice-Chair and Secretary. A MOTION was made and seconded to nominate Martha Lawler as Vice-Chair. (Timmons/Martin) Motion passed. A MOTION was made and seconded to nominate Ellen Weimer as Secretary. (Chapman/Martin) Motion passed. E. Board Retreat Shelly has been in contact with Liz Taylor of the Waco CVB and she has agreed to facilitate our Board Retreat. Dates she is available are March 23, 30 or 31. After polling the board, none of these dates will work. The board agreed on April 7, 2004, from 3:00 p.m. – 8:00 p.m. at the La Quinta. Shelly will arrange for another facilitator. F. Board Task Forces Kent led a discussion on dividing the group into teams that would be responsible for various projects that the board was involved with. The breakdown is as follows: Kent / Martha Sports & Rec Complex The feasibility study is scheduled to begin Thursday, March 4, 2004 when the group will be meeting with the consultants Ellen / John Fiddlin’ Fair Scheduled for September 25 & 26, 2004. They will serve as liaisons between the Board and the City. Scherry / Jim Convention Center Research They will contact neighboring communities (i.e. Killeen, Waxahachie) to find our what their experiences have been. Posey / Bill / Gaz City Branding They will research what is happening on this issue with ther groups in Georgetown such as the Main Street Board, the Chamber of Commerce and the Downtown Georgetown Association. Holly / Carolyn Lodging Liaisons Reports from these groups will be standing agenda items. L:\Global\Boards and Commissions\Minutes\CVB\2004\Minutes_CVB_3.3.04.doc 3 G. Cooperative Advertising Applications None for March H. Update on Georgetown Sports & Rec Complex There is a meeting scheduled for March 4, 2004 to discuss the proposed Sports & Rec Complex. Kent and Martha are planning to attend. The city, county and GISD have all approved the concept and the feasibility study is about to begin. I. Staff Report Shelly brought the Board up-to-date on the following topics:  The first batch of the new Visitors Guide has arrived. It is to be distributed to the 12 travel and entry points within Texas as well as to all local hotels and B&B’s. Ellen suggested that Shelly get in contact with the Marketing Director at Sun City to see if they could develop a plan to distribute them to visitors to Sun City.  The Convention & Visitor Bureaus from surrounding communities such as Elgin, Taylor, Round Rock and Salado, will begin cross promoting each other’s events.  Attended the Palace Theatre function at Georgetown Country Club where the Palace Board reported that they are adjusting their focus and plan to provide more plays and musicals. They are working with management of the Granbury Theater and hope to bring some of their plays to Georgetown. Kent shared that Harold Steadman is organizing a bus trip to Granbury to visit their theater and the community on March 20. He encouraged as many members as possible to attend.  There is a new Main Street website. Shelly asked that we take a look at it and get any feedback to her.  Red Poppy Fest is scheduled for April 24 & 25. Discussion on the City Questionnaire from Micki Rundell It was determined that the top 3 issues facing this Board are: 1) Moving forward with a feasibility study for a conference center 2) Strengthening our relationships with B&B owners and local hoteliers 3) Identifying means of promoting Georgetown L:\Global\Boards and Commissions\Minutes\CVB\2004\Minutes_CVB_3.3.04.doc 4 The top 4 budget priorities for the Council to consider are: 1) Funding for a feasibility study for a conference center 2) Furnishing the new Visitor’s Center at Wolf Ranch and upgrading the downtown Visitor’s Center 3) Travel Research 4) Funding for marketing dollars to package Georgetown as a destination At 8:35 p.m., a MOTION was made and seconded to adjourn the meeting (Wiley/Timmons). Motion carried. Respectfully submitted, Ellen Weimer