HomeMy WebLinkAboutMinutes_CVB_09.06.2013EST. 1848
GEORGETOWN
TEXAS
Georgetown Convention and Visitors Bureau Board
September 6, 2013
Minutes
Georgetown Visitor's Center Conference Room
103 W. 7th St., Georgetown, Tx
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
Present: Stephanie Blanck, Nancy Benold, Steven Harris, Cari Miller, Don McCullough, Shelly
Patel, Georgene Richaud and Bob Villarreal
Absent:
Guests: Darren Drewitz
Welcome /Call to order by: Georgene Richaud ,Chair, at 8:34 AM
Discussion and possible action:
® Discussion and possible action regarding approval of the August 2, 2013 minutes -Don
McC. moved they be approved as written Bob V. seconded - approved
Discussion and possible action regarding the Hotel Occupancy Tax Reimbursement Grant
Applications:
Each application was discussed at length by the Board with the following monetary
grants recommended:
• GHS Soccer Booster Club Annual Governor's Cup $1000
• GHS Soccer Booster Club UIL State Soccer Tournament $1,000
• Cyclocross Project 2015 $3000
• Courthouse Steps Quilt Festival - withdrew
• Chisholm Trail Days $1000
• Jack Frost Invitational Basketball Tournament $1000
• Fury Basketball Tournaments $1000
o Texas Half Century Club Softball Tournament $3000
Stephanie B. moved that the $11,000 in grants be awarded as noted above, Bob V.
seconded, approved. Further discussion involved the grant requestors in the future
having explicit plans for capturing the exact number of heads in beds and funding will be
9/6/13
contingent upon the quality of the effort.
Discussion and possible action regarding CVG Goals and Objectives:
Discussion involved collaboration with key entities on our signature destination: How do
we get the entities to buy in? (chamber, hotels, retailers, restaurants, other nonprofits,
DGA, Main- street Program, etc) - discussion. October 1 we will consider an RFQ for a
Marketing Campaign with a kickoff luncheon with key stakeholders in the early Spring.
Monthly information sharing meetings and Lunch and Learns will be considered to
continue the collaboration and one cohesive message.
* Discussed our Board Signature Tours over the summer:
Courthouse Tour - fits our signature destination (Museum coordinates the tour),
very impressive. Need more information at the CVB to promote the tour and the
history of this courthouse. It's so much more than the building alone.
Inner Space - geared toward family. There are many people who just go the Inner
Space and never come into Georgetown. Need to educate the staff and encourage
them to market the downtown - perfect place is the area where one is waiting for
the tour (iPad station in the waiting area).
Hike and Bike Trail - beautiful trails- hidden treasure. All were impressed with
how many people from other towns come to our hike and bike trails.
It is the only Wildflower hike and bike trail in Central Tx ... maybe coordinate with
Lady Bird Johnson Wildflower Center to help plant even more flowers.
Photography groups would want to come.
Need to get the buy in with the Parks Dept. and go from there.
Presentation by Mind Ecology on Tourism Market Research Study - Darren Drewitz
Mr. Drewitz has worked with several other CVB's in Texas in order to determine who is
coming here now, what IS already and how to develop a marketing plan based on the
results. Cari M. has already spoken to several of the CVB Directors in those cities for
feedback. There was a PowerPoint Presentation and discussion. There is a three week
turnaround from time he gets the data to release of report back to CVB. Cost for the
service is $8000.
Discussion and possible action to contract with Mind Ecology to conduct a Tourism
Market Research Study- Steven moved that we contract $8000 with Mind Ecology, Shelley
seconded, approved
4/6/13
• Discussion and possible action regarding advertising and media exposure and dates of
upcoming events
• Recommended Agenda items for October meeting -
Review HOT grant application /point sheet /criteria /goals
Think about how to bring together key stakeholders for collaboration
How to promote a history walking tour
Georgene R. moved that the meeting be adjourned at 11:00 am - all approved.
Georgene Richaud, Chair
Cari Miller,
J f /U r t �t 3
Date
9/6/13