HomeMy WebLinkAboutRES 111301-AA - Hotel Occupancy TaxesRESOLUTION NO. 111301-A4
A RESOLUTION OF THE CITY OF GEORGETOWN, TEXAS
RELATING TO THE EXPENDITURE OF HOTEL OCCUPANCY TAXES
FOR THE FISCAL YEAR BEGINNING OCTOBER 1, 2001 AND ENDING
SEPTEMBER 30, 2001; ADOPTING A BUDGET FOR THE
CONVENTION AND VISITOR'S BUREAU RELATING TO THE
EXPENDITURE OF HOTEL OCCUPANCY 'TAXES; AUTHORIZING AN
EXPENDITURE OF HOTEL OCCUPANCY FUNDS BY THE PALACE
THEATER IN ACCORDANCE WITH THE TERMS OF THE
ATTACHED AGREEMENT; AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Georgetown has $327,451 of hotel occupancy tax funds in its
current account; and
WHEREAS, the City has $215,000 of hotel occupancy tax funds held in a reserve fund
that were generated and collected in prior years, but were not expended; and
WHEREAS, the City has created a Convention and Visitor's Bureau (CVB) Advisory
Board to act in an advisory capacity to the City Council with regard to the
recommendations on the expenditures of the hotel occupancy tax in accordance with the
requirements of the Texas Tax Code ch. 351 and the specific needs of the City of
Georgetown; and
WHEREAS, on October 23, 2001, the CVB Advisory Board presented, and the City
Council approved, the CVB Advisory Board's recommended budget and allocation of
funds for the purposes authorized in the Texas Tax Code ch. 351. The CVB's
recommended budget, as recommended and approved by the City Council, is attached
hereto as Exhibit "A "; and
WHEREAS, on October 23, 2001, representatives of the Palace Theatre, a local arts
establishment, made a specific request for an allocation of $75,000 from the reserve
funds of the hotel occupancy tax revenues, and the City Council approved such request.
The Palace Theater's written request for funds and written description of the activities,
programs and events for which the hotel occupancy tax funds will be utilized is attached
hereto as Exhibit "B "; and
WHEREAS, upon the recommendation of the CVB Advisory Board, the allocation of
$75,000 in hotel occupancy tax reserve funds is subject to certain terms and conditions
set forth in the "Funding Agreement Between the City of Georgetown and the
Georgetown Palace Theater," attached hereto as Exhibit "C "; and
WHEREAS, House Bill 1022 (77th Legislative Session 2001) recently added Section
351.108 to the Texas Tax Code requiring cities to maintain a record that accurately
identifies the receipt and expenditure of all revenue derived from the hotel occupancy tax,
and specifically requires a list of all activities, programs, or events that will be funded by
the tax or the provision of some written information to the city by the funded entity that
indicated which activities, programs, or events will be funded.
NOW THEREFORE, BE IT RESOLVED BY THE CITY OF GEORGETOWN,
TEYAS THAT:
Part 1: The facts and recitations contained in the preamble of this resolution are hereby
found to be true and correct, and are incorporated herein and expressly made a part hereof
as if copied verbatim.
Part 2: The CVB budget for Fiscal Year 2001 -2002 attached hereto as Exhibit "A" has
been found to meet .the requirements of the Texas Tax Code ch. 351 governing the
expenditures of hotel occupancy tax revenue.
Part 3: The request of the Palace Theatre attached hereto as Exhibit `B" for fielding
from the reserve funds of the hotel occupancy tax has been found to meet the
requirements of the Texas Tax Code ch. 351 governing the expenditures of hotel
occupancy tax revenue.
Part 4: The Funding Agreement between the City of Georgetown and the Georgetown
Palace Theater attached hereto as Exhibit "C" is hereby approved.
Part 5: The CVB budget (Exhibit "A "), the funding request of the Palace Theater
(Exhibit "B "), and the Funding Agreement Between the City of Georgetown and the
Palace Theater (Exhibit "C ") shall constitute the initial list required by new Section
351.108 of the Texas Tax Code for fiscal year 2001 -2002. All subsequent expenditures
of hotel occupancy tax funds shall be considered to be additions or amendments to this
initial list as allowed by Section 351.108(e) of the Texas Tax Code.
Part 6: If any provision of this resolution or application thereof of any person or
circumstance shall be held invalid, such invalidity shall not affect the other provisions, or
application thereof, of this resolution which can be given effect without the invalid
provision or application, and to this end the provisions of this resolution are hereby
declared to be severable.
Part 7: The Mayor is hereby authorized to sign this resolution and the City Secretary to
attest.
PASSED AND APPROVED on the day of Z leg ' �- , 2001
ATTEST: THE CITY OF GEORGETOWN
By ; 1e`
Sandra D. Lee, Clty Secretary MaryEllen Kersch, Mayor
Resolution No. 11,11#Welating to Hotel Occupancy Taxes for Fiscal year 2001 -2002
Page 2 of 3
APPROVED AS TO FORM:
Patricia E. Carls, City Attorney
Resolution No./ elating to Hotel Occupancy Taxes for Fiscal year 2001 -2002
Page 3 of 3
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'
Support and Revenue $369,300.00
HOT Collections $350,000-00
Interest/Other $4,3K00.00
Red Poppy 1
Personnel Salaries
$92,800.00
Tourism Director
$59,200.00
Info Specialist
$17,500.00
Overtime
$2'100.00
Taxes Social Security
$5.435.00
Group Insurance
$4'318.00
Retirement
$3.822.00
Longevity
$228.00
Workers Comp
$99.00
State Unemployment
$298.00
Office Supplies
$3,150.00
Educational Supplies
$2,500.00
Volunteer Training
$800.00
CVB Board Conferences
$1.400.00
Staff Training
$300D0
Postage
Express Postage
$300.00
K4oi| Info Requests
$750.00
Mail Brochures by case
$3,900.00
Corepund.
$1.050.00
Small Tools
$50.80
Visitor Center Info
$4,000.00
Maps
$3,000.00
History Books
$600.00
Informational Booklets
$400.00
K8iou.
$1.500.00
Visitor Center Promo Su
Brochure Type 1
$5.000.00
Brochure Type 2
$5.000D0
Brochure Type 3
$5.000.00
Brochure Type 4
$1.200.00
Plastic Bags
$2.400.00
Pino/oiveavvayo
$1'080.00
Magneto
$400.00
Pencils/Pens
$800.00
T-shirts
$300.00
Volunteer Su rt
$230000
Recognition
$1.500.00
Supplies
$800.00
Vehicle Lease
$280000
Veh rle Gas
$200.00
Occupancy Allocation
$10,000.00
Building ISF
$5,409.00
[ )
Economic Administration $18,9001X0
Telephone
$5,635.00
1-800-
$3,0K6500
basic
$1.070.00
long distance
$1.000.00
cell phone
$500.00
Travel Marketinq
$4,450.00
Regional Tourist Alliances
$750.00
National Historic Preservation
$1.000.00
Texas Cultural Tourism
$500.00
Blue Bon
$600.00
RR/CFYN Austin Alliance
$1.000.00
Texas Travel Assoc.
$600.00
Red Poppy $1 5,000.00
Subscriptions and Dues $1.995.00
TTIA
$300.00
Misc.
TACVB
$350.00
$3,000.00
OGA
$380.00
Web Page Project
TDA
$75.00
$43,400.00
THC
$100.00
National Main Street Assoc.
$200.00
Texas Main
$300.00
William County Sun
$275.00
Austin Amer
$20.00
Min.
$75.00
Advertising
$3060000
T% Accommodations Guide 1/4
$2.450.00
(1O/1Q/20O1 deed|ina)
TX State Travel Guide 1/8
$6.700.00
1||nC}
TX Events Cal 1/3B&VV'4x
$2'500.00
(1i/D1/�OU1 d��d|ine)
TX Journey AAA March/April
$2.500.00
(O1/D7120 e>
Travel 50
$1.050.00
See Texas First /TT|AJ
$2'500.00
(O9/O1/2UO2 daa d}{ne)
Billboard
$8,000.00
Brochure #4
$1'400.00
Southern Living
$2'500.00
Advertising C
$10,000lX0
Sports Tour
$2.500.00
Airohmw
$2,000.00
July 4th
$1.000.00
DGAPronnotinna|
$1,000.00
Red Poppy
$1.500.00
Theatrical events
$2.008.00
Trade Show Re /Att
$355000
TT|A
$800.00
TACVB $1,000.00
TK8unicipe League $750.00
Regional Blue Bon $1.000.00
CVB Vehicle Lease $2,735.00
CVBVohicle Maintenance
$281400
Misc.
Misc. Office Eq uipment
$3,000.00
Programs & Projects
$63,400.00
Web Page Project
$15,000.00
Bill Board Project
$43,400.00
FAM and Travel Project $5,000.00
Historic Preservation $10,000.00
Main Street Facade Fund $10,000.00
CVB Reserve Fund
Palace Theatre Agreement
Television Campaign
Historic Preservation
$75,000.00
$30,000.00
$50,000.00
$155,000.00
1,849.00
A Palace Theatre Interior, after 1936
Zig-zag design on side walls was a part of the Art Dew
renovation done in 1936 by Mr. & Mrs. 0. A.
Engelbrecht, who owned the theatre from 1927 until
1968. Theatre-goers will again see this design when the
Palace re-opens in late 2001.
x. fill
A The Circus Comes to the Palace
All decked out in circus attire in 1937 for the
showing of "The Big Circus," starring
Rhonda Fleming and Victor Mature, the
Palace rook on a festive look. The Palace
Theatre is reported by the Georgetown
Heritage Society to be the only building of
Art Deco design in Georgetown.
A Palace Theatre in Late Thirties
Following the 1936 Art Deco renovation,
the Palace Theatre took a proud stance on
Austin Avenue, just a half-block south of the
Williamson County Courthouse. The 2000-
2001 restoration/renovation will re-create
the front look of 1936, with the ticket win-
dow in the center and "leather-covered"
doors on either side.
V A Look Into the Past
The 1936 Proscenium Arch framing the
stage of the historic Palace Theatre will be re-
created as an important feature of the Palace
2000 restoration/renovation project.
Jig P A, U 4
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_4-+OUR 9A0k57A1O A'jiLL
A Palace Theatre in Late Thirties
Following the 1936 Art Deco renovation,
the Palace Theatre took a proud stance on
Austin Avenue, just a half-block south of the
Williamson County Courthouse. The 2000-
2001 restoration/renovation will re-create
the front look of 1936, with the ticket win-
dow in the center and "leather-covered"
doors on either side.
V A Look Into the Past
The 1936 Proscenium Arch framing the
stage of the historic Palace Theatre will be re-
created as an important feature of the Palace
2000 restoration/renovation project.
PALACE THEATRE PROGRAMMING
Palace programming incorporates many different aspects: the full range of
musicals, plays, movies, concerts, dance, as well as offering classes in all areas of
theatrical skills. These programs, produced by the Palace Theatre, receive primary
emphasis. The Palace also serves as a rental venue for other production companies, as
well. Beyond the arts, many organizations rent the Palace as a meeting space, holding
conferences, conventions, public policy discussions, corporate meetings, forums for
candidates for public office, and numerous other functions.
Musicals are among the most popular type of theatrical entertainment in the
central Texas market. During our second season, the Palace Theatre Guild,
Georgetown's community theater, had a very successful run of You're a Good Man,
Charlie Brown. We will open the newly restored and renovated theater with Fiddler on
the Roof on Thursday, December 6, 2001. For future seasons we are considering The
Mikado, Once Upon a Mattress, Cabaret, Brigadoon, and The Sound of Music.
Plays are the main staple of any theater company. The Palace Theatre. Guild has
already produced nine extremely successful plays in its first two seasons, 1997-99:
Foreigner, The Odd Couple (Female Version), I Never Sang for * Father, Steel
Magnolias, The Lion in Winter. Deathtrap, On Golder Pond, and Thunder on Sycamore
Street. We also adapted and presented, in the Williamson County Courthouse, Ken
Anderson's You Can't Do That, Dan 11,footy!, seen by 4,500 theatre-goers. In the
upcoming season, 2002, we have scheduled Private Lives, Noises Off, Crimes of the
Heart, and Our Town. Plays under consideration for the 2002-2003 season are, among
others, Elephant Man, Driving Miss Daisy, A Streetcar Named Desire, and what would
be the Central Texas premier of a new all-woman play by Austin playwright Paulette
McDougal, Waiting for MacArthur.
Films are a major part of our programming. The Palace Theatre began in 1925 as
a silent picture house, added "talkies" in the 30's, and, when it closed in the late 80's,
was the longest-continuously-running movie house in Texas. The Palace has always
been a movie house, and it will always be a movie house! The films are presented in a
variety of formats: 1) classics, 2) recent releases, 3) series focusing on particular themes,
directors, etc., 4) "Saturday cliff-hanger" serials, 5) silent pictures, 6) studies centering on
movies of historical importance (e.g. the first major movie—Birth of Nation, the first
"talkie"--The Jazz Singer, perhaps on a double bill with The Al Jolson Story), and 7)
scheduling particular movies in conjunction with live plays (e.g. Casablanca one
weekend and Play It Again, Sam the next.) Our summer time "Movies on the Square"
series continues old-time family entertainment by showing free movies projected d on our
large screen hung on the side of the historic Williamson County Courthouse.
Concerts figure prominently in the Palace schedule. Country & Western,
Chamber Music, Gospel, Jazz, and Pop all find their Perfect monthly venue in the 300 -
seat Palace auditorium.
Dance has now become a new area of emphasis at the Palace. In the old theater
configuration (originally designed for looking up at a forty-degree angle at the movie
screen) the stage was so high, and the auditorium floor was so shallow in its slant, that
the stage floor (and therefore the dancers' feet) could be seen from the four back rows
only. In the new architecture, the stage is lower and the auditorium floor more steeply
raked. The stage floor is now visible from the very first row, and dance programs will
increase in frequency.
The Educational Wing of the Palace Theater is all encompassing. Classes are
offered year- round. All aspects of theatrical production — acting, directing, design,
construction, stage-management, publicity and marketing, box-office and house
management — are available to everyone, for all ages and all skill levels. Among other
offerings, the Palace provides theatre classes during the day to the students in the various
home-school co- operatives in the area. Also during the day, public and private school
groups are bused to the Palace for children's theater performances. Additionally, the
Palace provides an outreach offering Take It To 'Em! (TITS!), through which we help
augment the local schools' curricula. The TITS! program offers creative dramatics
workshops for the students, and concludes with a short play for the school that
incorporates the workshop participants.
In the realm of Public Service, the 300-seat auditorium is available for
conferences, conventions, corporate meetings, public policy discussions, and forums for
candidates for public office, etc.
In short, the Palace Theatre is once again the center of town, both literally and
figuratively!
PALACE THEATRE, INC.
Georgetown, Texas
Building and Technical Description, "As Renovated"
The Palace Theatre, at 810 South Austin Avenue in Georgetown, Williamson County, Texas,
is the only Art Deco budding on Georgetown's nationally-recognized historic town square.
The original movie house was bat in 1926, and served as Georgetown's only movie house
until the late 1970s. In late 1990, the non-profit Georgetown Palace Theatre, Inc. was
formed to purchase and maintain the structure as a community-based performing arts and
meeting center. The building was closed in early 2000 for total renovation. The Palace's
gala re- opening is scheduled for October 2001. The following is a summary of structural
and technical facts pertaining to the renovated theater.
Building Tae Single-auditorium theater with balcony and fly-loft.
Year of Construction Originally built in 1926; fully renovated in 2000 —
2001. 4
Buildinv- Size 4,640 square feet.
Seating Capacity General seating:
296
Special-access seating- 6
TOTAL: ' 302
Exterior Limestone masonry shell on poured concrete slab
foundation; built-up composition roof over wooden
rafters. New lighted marquee in original Art Deco
style. Donors' Walk of Fame mosaic the and
commemorative bronze star flooring at main
entrance. Glass entry door,; in metal frames.
Backstage and overhead service doors are steel in
steel frame.
Interior Finish Interior partition frame is combination of 'wooden
and metal stud with gypsum drywall sheathing.
Balcony is supported by new steel framework.
Interior finish is completely restored in original Art
Deco style, including custom - loomed Art Deco
carpeting, two sets of double theater entrance doors
with period Naugahyde coverings; restored men's and
women's restrooms accommodate wheelchairs; new
lobby includes enlarged concession counter.
All seats are 21 inches wide. Seating pans, backs, and
end treatments are restored, repainted metal with
wooden armrests; fabric is new, and styling is typical
of late 1930s and early 1940s.
Stage 27-foot-wide proscenium arch above 30- foot -wide
e_-
stage; six-foot-Wide apron in front of show curtain;
total performance area is approximately 750 square
feet. Exit ramps serve as entrance and eMit wings.
No backstage restrooms or dressing rooms;
accommodations will be arranged as needed for each
show.
Fly -Loft Lighting, curtains, movie screen, and set elements
suspended on counterweighted, double-purchase line
sets.
Lighting 40-channel dimming system in electrical control room
on platform above stage wings; operated by controller
in balcony. Suspended catwalk for lighting in front of
house; fixed -pipe for first fixtures over stage apron;
second and third lighting tiers (raid-stage and upstage)
are suspended on batons in fly-loft rigging. System
will support up to 60 fixtures, depending upon
wattage.
Film PrAection Century console model, platter-style 35-mm film
transport; single-projector, continuous operation.
Audio State-of-the-art multi-channel system with multiple
mix M eight separate on-stage
monitor, capable of L
mixes. Front-of-house system can be assigned as
stereophonic or monophonic, as desired. Audio
package includes six wireless lapel microphones, with
all required hardware for wired microphones.
Mechanical 100`0 of building has new, roof-mounted central
HVAC
Americans with Disabilities Act Restored improvements are In full compliance with
ADA requirements for theater use.
October 15, 2001 Page 1 of 2
I '�` P • froxiMMWOMM ! !' •
City Council Members,
The attached spreadsheet summarizes an analysis of the economic benefit
that the Palace Theatre Renovation has had on the City of Georgetown to date. We
have a "cost plus" contract with ATC, with receipts for every dollar spent on this
construction project. For a receipt to qualify for this analysis, the business must
have a Georgetown address. Some of the businesses that have been a part of the
renovation include: McCoys, Bray's A to Z Rental, Brennan's, Heritage Office
Supply, Kohutek Engineering, Atex Waterproofing, Bland Electric, Berry Hardware
and HEB, just to name a few.
The multiplier used in this analysis is the same as for the economic impact
study that is generated for the City by Southwestern University. This multiplier
gives a general measure of total benefit to an economic system resulting from the
direct injection of capital into that system. In our case, it estimates the total benefit
to Georgetown's economy resulting from our project's direct injection of capital
into the city's economy to date, at 98% completion. It does not address the
economic benefit to the City of Georgetown resulting from future capital spending.
The fundamental premise of this report is that the direct impact of the
$425,388 that has so far been spent in Georgetown will have produced an indirect
benefit to Georgetown's total economy (wages and salaries, tax revenues, worker
purchases of goods and services in local businesses, etc.) of about $1071.977. This
benefit is derived from capital expenditures only. It does not take into account that
we are an entertainment venue in the heart of Georgetown, and that more will be
spent in the local economy by patrons coming to the Square for Palace Theatre
productions.
Thank you for taking the time to review this information. If you have any
questions, please contact me.
Arden Beere Baxter
10/15/01
Economic Benefit to the City of Georgetown
2 of 2
from the Palace Theatre Renovation Project
Pay Application:
Month of Application Receipts from Georgetown Businesses
1
April-00
$11,740.34
2
May-00
$6,129.35
3
June-00
$8,762.48
4
July-00
$12,085.93
5
August -00
$14,079.20
6
September-00
$12,592.49
7
October-00
$16,978.94
8
November-700
$16,556.03
9
December-00
$23,602.37
10
January-01
$24,167.49
11
February-01
$22,121.89
12
March-01
$34,873.18
13
April-01
$21,169.50
14
May-01
$34,122.36
15
June 01
$38,371.13
16
July-01
$29,531.27
17
August-01
$52,750.71
18
September-01
$44,313.88
Construction invoices paid outside of Contract
$1,439.15
Total Monies paid to Georgetown businesses:
$425,387.69
General Multiplier:
2.52
Economic Benefit to the City of Georgetown, to date: $1,071,976.98
A report written in 2000 by M. Ray Perryman, Ph.D., makes a
compelling case for the arts as stimulus for economic development of
communities. This landmark research, entitled the Catalyst for Creativity
and the Incubator for Progress: The Arts, Culture, and the Texas Economy,
is generally referred to as "The Perryman Report."
Herein are some excerpts that are particularly applicable to
Georgetown at this time.
"The Guggenheim Art Museum in Bilboa, Spain, is but one of many
examples of situations where the cultural arts have redefined the
prospects for an area. It happened in Florence, Italy; it happened in
Branson, Missouri; and it happened in Granbury, Texas. Such
transformations are only a miniscule part of the role the arts play in
society—albeit a highly notable one."
0 "The arts ... are a substantial contributor to our economy."
"Students exposed to fine arts perform better on college entrance
exams."
"Quantifying the economic benefits of the arts provides a much
needed framework for evaluation."
"There is a cultural component to virtually every aspect of the
economy..."
® "Even the smallest urban areas see notable benefits..."
e The arts and economic progress are inseparable!"
"Direct spending on the arts in Texas totals almost $22.1 billion per
year."
"The arts as traditionally measured contribute $63.7 billion in annual
spending and more than 600,000 permanent jobs in Texas."
"The arts ... provide a notable ongoing net contribution to production
income, sales, and employment."
0 "The arts are an effective mechanism for economic development."
"Commitment to the expansion of cultural endeavors will ensure the
preservation of the creative f6rce needed for long-term economic
prosperity-"
"The entire artistic component of the economy... begins in the
nonprofit sector."
"All areas of the state, including the rural segment, have a vibrant
presence of nonprofit arts activity."
"A broad pattern of cultural arts activity corresponds to a net increase
in local economic activity."
* "Cultural arts permeate and add value to hundreds of key industries."
0 "The arts may be viewed as the laboratory for our culture."
"The capacity for ongoing expansion is inextricably linked to a
continuous stream of ideas."
"The arts are in peril of becoming a declining part of the overall
economy."
"Texas is exceeding the nation in virtually every performance
category of the economy. It is, thus, incumbent on us to leave an
enduring cultural legacy."
W
"Virtually every city with sustained expansion over an extended time
horizon has embraced the arts."
"We must both preserve our historical heritage and fashion a new
legacy of creative identity."
"Without adequate public and philanthropic input, the cultural arts
will be underproduced and underconsumed."
"The arts are a vital part of our lives, our communites, our well-being,
our economy, and our very social fabric."
3
Georgetown Palace Theatre
Attendance report for
"You Gant do that, liars Moody"
1998 1,593 paying customers @ $10
1999 1,580 paying customers ?a $15
2000 1,243 paying customers @ $15
Totals 4416
$15,930
$23,705
$18,649
The "Guest Book" was passed through the audience prior to each event but never made it all the
way to the back of the courtroom. Approximately 60% of the audience (2,649) had the
opportunity to sign the register. Of these signatures 521 addresses were from Texas (other than
Georgetown). 24 were from other states and 1 was from England. Based on the assumption that
2,650 customers (60 %) signed the Guest Book, 20% of the paying audience did not reside in
Georgetown.
Al
Introduction
Georgetown Palace Theatre is a member of the Nonprofit Theatres of Texas. Recently
we surveyed our fellow members in an effort to learn how the Hotel/Motel Occupancy
Tax is applied in other communities. This report includes our letter and excerpts from
their responses. (Full text of all responses is available on request.)
PALACE LETTER
Dear fellow theatre folks!
The newly restored Palace Theatre of Georgetown is conducting a survey of
nonprofit theatre companies (sanctioned by the Nonprofit Theatres of Texas) that focuses
on their relationship with the lodging industry (hotels, motels, bed and breakfasts, etc.) in
their respective towns and cities.
We are currently requesting funds from the City of Georgetown. Those funds
would come directly from the Georgetown Convention and Visitors Bureau budget.
Before deciding this issue, the city council requests that we provide them with some
additional information.
Specifically, they have asked us to ascertain if there are active theatre companies
(especially in the smaller towns and cities of Texas) that are thought to impact positively
on the occupancy rate of their local hotels and motels.
In other words: "Do the theatres in other towns put heads in beds?"
We need this feedback! Would you help us? LET US HEAR FROM YOU!
Thank you for your help.
Sincerely,
Tom Swift
Artistic Director
OF RESPONSE
Our town, Flower Mound, does not have any hotel /motels. ...we receive funding each
year from the town just for bringing arts to the residents in our community, not
necessarily tourists.
I wish you good luck in your endeavor!
Sincerely,
Stephanie Riggs
Flower Mound Performing Arts Theatre
YOU BET!
HOTEL OCCUPANCY FUNDS ARE GREAT! WE COUNT 35% OF OUR
AUDIENCES FROM OUT -OF -TOWN!
SCOT S. WILKINSON
Executive Director, Denton Community Theatre, Inc.
940 -382 -7414
www.campustheatre.com
dctga campustheatre.com
Greetings all!
Tom, thanks for the inquiry! It sounds like you're hearing the same question(s)
our theater has heard these last two years that we have approached our City Council.
While not apparent to local governments, they ought to KNOW that local theatre
companies and small arts groups positively impact the occupancy rate of their local hotels
and motels.
To the question of "Does our theater put heads in beds ? "... absolutely! We have a
great arrangement to provide tickets to our shows to the 5 B &Bs in town. A couple of the
B &B owners have specifically told us that a cultural offering is what made a final
determination for a visitor to stay at their location. Therefore, the answer is a resounding
"YES!" in our case.
While we don't provide tickets to the local motels on a regular basis, we do have a
good working relationship with them wherein they know they merely have to call for us
to accommodate their guests. Sure, we lose the ticket revenue, but it grows great
goodwill for both the theater and the lodging establishment. (Plus, we get the
concessions!)
Best wishes! Our thoughts are with you!!!
- - -S. Sharmayne Bierschenk
Marketing Director
Theatre Off The Square
Weatherford, Texas
►a
Hi Tom,
I am the managing director at the Granbury Opera House. We currently receive a portion
of the city bed tax because our tourism industry is directly affected by attendance at the
theater. When the Opera House opened in 1975 it was soon followed by the restoration of
the rest of the square in our downtown historic district. Many busloads of tourists come to
see shows and shop on our town square. Our advertising directly impacts the activity on
the square and great reviews of our shows by the metroplex newspapers have a huge
impact on the box office and therefore a direct impact on the square and the city sales tax.
We have a great relationship with the many wonderful historic B &B's here in GranbM
and many of the hotels work to send patrons our direction just as we encourage the
overnight staff Cultural tourism is a huge industry for the City of Granbury. I would
suggest that you contact our Mayor, David Southern for more factual info. Our City
Officials have been incredibly supportive of our efforts and are fully aware of the impact
of the Theater on the economy of the City. Please let me know if I can assist you fiu-ther.
Marty Van Kleeck
Granbury Opera House
------------------------------------------------
Hi Tom,
We just opened Musical Comedy Murders of 1940 tonight. What a fun show to play! I
saw our mayor at the opening party. It's always held at his lovely historic B &B just off
the square. I told him that you might call him about the city's involvement with the
theater and the economic impact of a theater of the city economy. He is quite articulate
and you could probably get some very pertinent info on the subject from him. He is quite
a supporter of the Opera House.
I went through Georgetown on the way to Corpus about six months ago and tried to see
the theater but it was all locked up. We were stunned that the shops were closed. We have
so many tourists that come to spend their Sunday afternoon seeing a show, eating brunch
on the square and shopping We asked a woman in the coffee shop if this was typical. If
you get the audiences coming to the theater on a Sunday you will never have shops
closed on Sunday.
Granbury is so tourist driven that everyone that lives in the city benefits. We pay a lower
property tax because the sales tax takes up the slack. Every bus group that has to refuel,
eveiypatron that buys a trinket helps to support the Granbury economy.
If you ever need any assistance I would be glad to give you input based on my
experiences here in Granbury. I have been involved with the Opera House since 1975
when I arrived to be an apprentice. I have worked here as an actress, costume designer
and director. I'm now in my fifth year as managing director. I know what a tough
business this can be when you rely solely on ticket sales and a grant from Texas
Commission on the Arts to survive. You see we have no industry to support us as
corporate donors as we are the largest industry in Granbury. The bed tax we receive from
the city is a great help to us and has been on several occasions our sole reason for
survival. I never realized what a political position the managing directors job was. Now
s
of course it is our responsibility to provide the tourist for the rest of the square. This can
be a heavy burden.
I wish you great success and would love to come see your theater on my next trip through
Georgetown. I hope that you will come see us. Maybe we could trade shows sometime.
Who knows!
Marry van Kleek
Granbury Opera House
Dear Tom:
Tablerock Amphitheater, of Salado, has been in operation for 10 years. We are
members of the Institute for Outdoor Drama. The Institute, housed at the Univ. of N.
Carolina, furnishes all 120 outdoor dramas the formula for establishing economic impact
on attendance to our respective plays. Last season 1,205 people attended Salado
Legends three performances. The economic impact on hotel, motels, restaurants and
tourists sales was $238,552.00.
Salado, being newly incorporated, has established a 4% MoteUHotel tax. Tablerock will
be applying for grants to the newly formed Tourism Committee.
Jackie Mills
Tablerock Amphitheatre of Salado
Back Door Theatre in Boerne only seats 50 people, and our audiences come primarily
from the local area. Some audience members come from out of town, and I'm sure they
also spend money in Boerne restaurants and stores.... We do get money from the city of
Boerne's hotel/motel tax revenue. We apply for it each year, providing our annual budget
and reporting on how the money is spent.
Anne Keever Cannon
Governing Board president
Back Door Theatre, Boerne
Our theatre company is in DeSoto Texas - -20 minutes south of Dallas. And yes, we do
add to the tourism of the area! Our mailing list has grown over 300% since we began 5
years ago, and we have people from all over the metropiex and several out -of- staters.
The City proudly claims us as an asset and they constantly promote us.
Michael Wehrli
N. M. Productions Theatre Company
DeSoto, Texas
This is something I have no hard and fast figures on .... However, I can tell you
that in an informal survey taken before each show (by show of hands) for the last two
seasons, we have been averaging about 5 % -8% out- of -town attendees. That means,
between 8 to 10 people per performance (75 -90 people per run of show), or
El
approximately 500 people per season. If half of them stay at local motels or bed-&-
breakfasts, that's about $8 -$ l OK per year generated for the local hotel/motel industry.
Bruce Hennie
Executive Director, Hill Country Community Theatre
Marble Falls
It's almost impossible for us to gauge what affect the Houston Shakespeare Festival or the
Children Theatre Festival has on hotel -motel occupancy.
Sorry. Good luck.
Sidney Berger
Producing Director
Houston Shakespeare Festival
Since we are in Dallas Metroplex, it is hard for us to determine how we impact hotel
stays. We do a tour in Beaver Creek every summer. The performances in the Vilar
Center for the Arts really help with the tourist traffic since Beaver Creek is a resort area.
People are looking for "stuff' to do with their families, especially in the evenings.
Debra Carter
Richardson Children's Theatre, Inc.
We aren't in a smaller town -- we're in Houston, but we are a small company, so maybe
you can use our experience?
We do an annual musical in Houston's Miller Outdoor Theatre, which can seat several
thousand people in seats and on the hill, free every performance. When the weather is
good, as many as 11,000 people can be in attendance for one night. For this event, we
have no good way to keep track of who comes to see the performances (because no one
has to buy a ticket) but I can tell you, anecdotally, that friends and families of the cast and
staff come from as far away as New York and Seattle to see these shows. My own family
hosts a family reunion around these performances every year, and relatives from
California, Virginia and Louisiana (and the Valley and San Marcos and Corpus Christi)
are in town for the show and yes, they stay in hotels and we go out to eat.
We have also had school groups call for tickets from Beaumont, Corpus Christi and San
Antonio, so we know our show is attracting audiences more than a few minutes drive
away.
Also, we often have to host a tech person or more in association with the sets or costumes
or special effects, and we pay to put them up in hotels. Surely that kind of "tourism" also
counts.
5
Good luck with your efforts. Perhaps collaborating with a hotel/tourist attraction in your
area would please Convention and Visitors? Attempting to tweak your schedule to
coincide with upcoming conventions? Pointing out that having good arts performances is
a quality of life experience that might also attract industry? I'm sure you know all the
usual ways to say these things.
Melinda Parmer, Managing Director
HITS Theatre, 311 W. 18th St., Houston, TX 77008
713 -861 -7408
mparmer @hitstheatre.org
http: / /www.hitstheatre.org/
1980 - 2001 Celebrating 21 years of Children in the Performing Arts
Dear Tom,
The Globe receives funding from the Odessa Council for the Arts and Humanities, which
gets a percentage of all hotel/motel taxes collected, based on the fact that the arts do put
heads in beds. We are also receiving a good deal of support from the Chamber of
Commerce for the same reason.
Good luck,
Kathryn Graybill
The Globe of the Great Southwest, Odessa
1117-Tim m
I am the artistic director for a new theater company, Amphibian Productions, based in
Fort Worth. We have been in operation only two years and our season is short (Summer
only, thus far -- though that will change eventually). We bring in actors and designers
from all over the country to work on our projects. Just in terms of friends, family, and
colleagues of cast, crew, and designers, we fill many hotel beds.
In addition, we are slowly gaining a reputation for doing interesting work and find that
other theater artists like to come and see what's up with us. As our company grows we
believe we will draw audiences from around the country, much in the same way that
Steppenwolf does (okay, so we are dreamers). We already know that people come from
all over just to see our Kimbell Museum and to attend the Van Cliburn competition. So
it's not so unheard of that people would do the same for theater, right? I wish you all the
best.
Kathleen Milne
Amphibian Productions
Ft. Worth
Dear Tom,
It is a vital component of Fredericksburg Theater Company to market to the tourist
population. My friends at the local Convention and Visitors Bureau tell me that over 2
million out -of- towners come to Fredericksburg every year. We're in our 5th season,
G
and we have hard data to prove that we attract visitors. Our total audience last season for
our 6-production season was over 10,000. The population of Fredericksburg is only 8900.
Statistics say that only about 1 % of any given local population will support the arts
avidly, another 14% will occasionally. If that's true, we're pulling a lot of guests to our
shows.
I am part of the Hospitality Association here (organization for promoting tourism and
overnight stays.) We suspect (absence any hard data) we're drawing tourists who have
come to Fbg for another reason and want something to do at night.
We are developing an aggressive marketing strategy beginning June 2002 for the
following 5 years to hit the markets of Houston and Dallas with theater advertising. We
pull a lot of visitors from those areas for weekend ggjgways.
Hope this helps some.
Jeryl Hoover
Executive Director
Fredericksburg Theater Company
Perhaps one of the most striking results of the survey is the variety of the methods of
application of the funds from one community to the next. The over-arcing theme that
emerges is that these towns and cities provide significant support to the arts through
the hotel/motel occupancy tax because of a general awareness that the arts
contribute mightily to tourism in their communities.
7
A,
5113Ptill 1 W-M 11 �
GRAND OPENING SOON!
Watch for these exciting Events!!!
October 6 OPENING GALA!
The official ribbon cutting followed by
A Royal Court Performance!
October 12-14 SUN CITY VARIETY SHOW!
October 22: COOL MONDAY, HOT JAZZ!
Featuring the Austin Jazz Band and GHS Singers
October 27: THE GEORGETOWN OPRY!
Jimmy Sims & The Wildflower Band!
October 30: SOUTHERN GOSPEL JAMBOREE!
Gospel singers from all around the country!
November 3: JOHN ADAMS IN CONCERT!
Presented by Rocketship Earth Foundation.
November 10: GEORGETOWN PALACE SHOWCASE SPECTACULAR!
Spotlighting the best of Georgetown's talentl
November 11: VETERAN'S DAY BIG BAND SALUTE!
Featuring the music of World War 11 by
Charlie St. George and his Memory Makers Orchestra!
November 20: SOUTHERN GOSPEL JAMBOREE!
"That old time religion!"
November 24: THE GEORGETOWN OPRY!
Featuring the best in country & western music!
I
1, 1 , To 1 I 111-10, �
Q I'll Fill NIVE 9 :4011
� I I I I I I
As the Palace Theatre begins its second seventy-five years, we are
becoming more aggressive in our marketing, locally, regionally, statewide,
and in contiguous states. It is our desire to partner the newly created Palace
Marketing Committee with the Convention and Visitors Bureau, the City of
Georgetown, the Chamber of Commerce, the Downtown Georgetown
Association,, hotels, motels, bed & breakfasts, and fellow businesses of the
tourism industry in Georgetown, to market the Palace and the Fine Arts as a
significant part of a growing Georgetown tourism trade.
While it is somewhat difficult to determine whether or not any single
arts entity, in and of itself, might motivate a patron to spend the night in one
of Georgetown's lodges, it is also true that when planned well, and in
advance, the marketing of all the various arts activities could be combined
with the advertising of George-town's hotels, motels, B&B's, museums,
shops, and other attractions, to stimulate a significant increase in overnight
lodging.
111; illIrrillilirrin iqrrrii��ri lip
1. Schedule productions of all types: music, drama, movies, dance, etc.,
to coincide with conventions, conferences, and exhibitions already in
the planning stages.
2. Plan productions on a thematic basis that would appeal to the
participants in specific conventions, conferences, and exhibitions in
order to motivate those groups to consider Georgetown as the site for
their event, and schedule these productions accordingly.
I Develop various festivals and events in conjunction with the other arts
organizations in town (four theatre companies, the symphony
orchestra, jazz orchestras, the Williamson County Art Guild, the San
Gabriel Writers League, etc.) around various themes (e.g. a Texas
Arts Festival that would highlight plays, readings, concerts, exhibits
by and/or about Texans.) These festivals could be planned so that
patrons would have to stay overnight(s) in order to "take them all in."
4. The Palace Marketing Committee is eager to develop, in co-operation
with others of the Georgetown tourism community, advertising
strategies in the outer markets that would emphasize both the cultural
activities and the places at which to stay. For example, an
advertisement might read something along the lines of "Come to
Georgetown for the Arts; stay in Georgetown for the Character," or,
"Make your reservations for the play, and a place to stay."
5. Billboards up and down the 1-35 and I-10 corridors that would
permanently market the ongoing museums, shops, attractions, etc.,
and that would allow the regular changing of a "banner" that would
emphasize a particular coming show, musical, exhibition, etc.
6. Develop packages combining arts events with restaurant offerings.
7. Provide complimentary tickets to the events at the Palace that would
be included in the B&B overnight stay package. We are aware of
other communities in which the offering of a cultural event as part of
a B&B or hotel offering is the deciding factor in choosing a particular
place of lodging by the guests.
We have just begun to scratch the surface of ideas to market, in a
cooperative style, all the possible combinations of the Palace and the many
other positive aspects of the tourism and entertainment industries in
Georgetown. With creative, long-term planning, we can all combine our
resources to make tourism one of Georgetown's most successful industries.
Fund-Raisers
Patrons
Palace 2000 Campaign (pledged)
Grant Support
In-Kind Donations
Pre-Gala Dinner
Gala Month Underwriters
SUBTOTAL, ALL SUPPORT
Season Ticket Sales
Merchandising
Concessions
Theater rental
Programs (Guild)
Programs (Mu'sic/Seasonal Events)
Programs (Movies)
Programs (Gala li✓lwtfi)
SUBTOTAL, ALL REVENUE
Palace Theatre, Inc.
$20,000
$20,000
170,066
50,000
20,000
10,000
12.000
IWIill
18,940
53,032
12,000
116,4•0
45,900
36,800
27,
km 1,
GRAND TOTAL, ALL INCOME $643,128
Business Plan, 2001-2002, Revised 8/22101 Palace Theatre, Inc.
EXPENSES
PRODUCTION
Program (Guild)
$27,446
Program (Music/Seasonal Events)
34,000
Program (Movies)
16,560
SUBTOTAL, ALL PRODUCTION
$78,006
OPERATING, THEATER
Accounting and audit
2,500
Advertising
18,500
Bank Charges
60
Concession Costs
10,606
Credit Card Transaction Fees
1,980
Dues and subscriptions
300
Fundraising
5,000
Gala Month Expenses
13,250
Insurance with auto rider
3,500
Merchandising
11,364
Office
1,500
Printing
2,000
Postage
2,880
Repairs and maintenance
1,500
Salaries and wages (full-time)
405,000
Salares and wages (full-time, AD)
45,000
Salaries and wages (part-time, Admin.)
9,360
Supplies
250
Telephone
3,500
Travel, entertainment
600
Utilities
8,000
Workers' Compensation
4,800
Total Withholding
7,148
SUBTOTAL, ALL THEATER OPERATING
$198,598
OPERATING, OFFICE
Rent
$12,960
Property Taxes
3,670
Insurance, office liability & hazard
450
Furniture, equipment
1,000
Retrofit, repairs, maintenance
10,000
Lifilifies
1,200
Supplies
250
SUBTOTAL, ALL OFFICE OPERATING
Tusiness Plan, 2001-2002, Revised 8/22/0-1
GRAND TOTAL, ALL EXPENSES
INCOME AND EXPENSE SUMMARY
Grand Total, All Income
Less: Grand Total, All Expenses
NET INCOME
Less: Operating Reserve Fund Payment (10% of Net Income)
Less: Building Reserve Fund (10% of Net Income)
FUNDS AVAILABLE FOR DEBT REDUCTION
Existing Debt, Beginning of Year
Plus: 12 Months' interest at 7.00% annual rate
Existing Debt, End of Year
Less: Debt Reduction Payment, End-of-Year
REMAINING DEBT, END OF YEAR
Palace Theatre, Inc.
$643,128
($306,134)
$336,994
($33,699)
($33.699)
$269,595
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I PALACE THEATRE GUILD i
FIDDLER ON THE ROOF
By Stein, Bock, and Harnick
Directed by Tom Swift
December 6th —16th, 2041
PRIVATS L
By Noel Coward
Directed by Dr. Rick Roemer
January 31" — February 10'h, 2002
NOISES OFF
By Michael Frayn
Directed by Ron Watson
April 4"' —14th, 2002 _
CRIMES OF T11E HEART
By Beth Henley
Directed by Tom Swift
May 2nd —12th, 2002
OUR TOWN
By Thornton Wilder
Directed by Tom Swift
July 11th — 20th, 2002
Georgetown Palace Theatre, Inc.
814 S. AustV " Avenue><P.O. Box 1516><Georgete TX 78627
(512) 869-74ul or toll-free (877) 834-1318 or Fax (5.t2) 868-1590
BOARD OF DIRECTORS
August 2001
E-mail: georgetownpalace@aol.com Website: thegeorgetownpalace.org
PRESIDENT: Debbie Charbonneau
(Owner, First InWressiotts)
416 Keenland Drive
Georgetown, TX 78626
930-0196 (H&W) Cell: 567-2091
DACharbonneau(q-),evl.net
FIRST VICE PRESIDENT: Pat Butterfield
(IBM Senior Programmer Manager)
4114 Sequoia Trail East
Georgetown, TX 78628
863-9842 (11) 838-2488 (W)
btrfield(q-,)us.ibm.com
i t' Im Du "1 *3 1 alaj1=r
HISTORIAN: Jeannine Fairburn
(Palace Board Charter Member)
1411 East 15'h Street
Georgetown, TX 78626
863-5962 (11)
jetts-jwf@,webtv.net
Christopher Aadnesen
(President, Capitol City Mgmt. Associates)
30205 Oak Tree Drive
Georgetown, TX 78628
868-0033 (1I) 869 -2801 (W)
caadnesen@,thegateway.net Fax: 869-5012
Arden Baxter
(Williamson County Tax Assessor/ Collector) (Actress, MBA Finance)
10303 Mourning Dove Circle 1280 CR 100
Austin, TX 78750 Georgetown, TX 78626
258-9065 " 943-1601, ext. 7015 (W) 868-8236 (M
rdhunt@,jump.net Fax: 943-1618 abaxter@gtwn.net
(Land Development Manager, Sun City)
19104 Ganton Court
Pflugerville, TX 78660
252-9050 (1) 931-6859 M Cell. 677-3277
gitterr*,delwebb.com Fax: 931-6866
' e 4:0. net
ASSISTANT TREASURER: Johnny Lacy
(CPA, Brown, Graham & Company)
508 Leander Road
Georgetown, TX 78628
930-4090 (W) Fax: 869-3417
SECRETARY: Sonja Asendorf
(Owner, Prosefor Pros)
4206 Oro Court
Georgetown, TX 78628
869-7464 (H&W)
asendorWavans.net Fax: 869-7464
Russel Dutldewicz
(Supervisor, Sierra Microwave)
1755 CR 262
Georgetown, TX 78628
869-7616 (H) 869-5007 (W)
redutkie*,texas.net
Bill Martin
(Chief Speechwriter, Atty. Genl. John Cornyn)
706 Country Club Road
Georgetown, TX 78628
864-7312 (H) (512) 936-1854 (W)
wordsure@aol.com Fax: 864-9522
Sarah S. McComas
(Director of Foundation Relations, SU)
c/o Southwestern University
1001 East University Avenue
Georgetown, TX 78626
863-1578 (W)
mccomassnasouthwestern.edu
Georgetown Palace Theatre, Inc.
814 S. Austi, 1_""'\venue><P.O. Box 1516><Georgeta' TX 78627
(512) 869-74wi or toll-free (877) 834-1318 or Fax (Si2) 868-1590
BOARD OF DIRECTORS
August 2001
E-mail: georgetownpalace*aol.com Website: thegeorgetownpalace.org
Jimmy Sims (The Opry)
(Steger & Bizzell Engineering)
2002 Krizan Avenue
Austin, TX 78727
834-2319 (H) 930-9412 M Cell. 736-4945
JimmySims*Prodigy.net
Harold Steadman
(Actor, Sun City Resident)
101 Yucca Cove
Georgetown, TX 78628
864-0327 (H)
steadman(a)igg-tx.net
Robert Bruce Sterk
(Actor, Appraiser)
109 N. Oak Hollow
Georgetown, TX 78628
869-1079 (M 459-3440 (W)
rbs@,jumpnet.com
Laurie Tarver
(Vice Pres., Sales & Marketing, Sun City Texas)
30317 Berry Creek Drive
Georgetown, TX 78628
930-1673 (R) 931-6984 (W)
tarverl*delwebb.com
Dick Vincent
(State Farm Insurance)
7114 N. Lakeview
Salado, TX 76571
(254) 947-8281 " (512) 918-5694 (W)
rvincent*,igg-tx.net
Jerry Potter
(Palace Theatre General Manager)
10203 Cy Lane
Austin, TX 78753-4447
835-2423 " 869-7469 (W) Cell. 771-6399
GcnManatPa1aceCq)ao1.com Fax: 868-1590
firl «, .,�
(Palace Theatre Artistic Director)
412 South Walnut Street
Georgetown, TX 78626
868-5445 (H) 869-7469 (W) Celk 508-3955
artdiratPalace*aol.com Pager: 849-2155
EM E-Mail List:
Aadnesen cadnesen@thegateway.net
Asendorf asendorf*wans.net
Baxter
abaxter*gtwn.net
Butterfield
btrrield@us.ibm.com
Charbonneau
DACharbonneau@,evl.net
Dutldewicz
redutkie@texas.net
Fairburn
jetts-jwfQwebtv.net
Gitter
gitterr*,delwebb.com
Hunt
rdhunt@,jump.net
Martin
wordsure*,aol.com
McComas
mccomass@,southwestern.edu
Potter
GenManatPalacepaol.com
Sims
XmmySims(q)Prodigy.nct
Steadman
steadman*igg-tx.net
Sterk
rbs@,.jumpnet.com
Swift
artdiratPalace*,aol.com
Tarver
tarverl*.delwebb.com
Vincent
rvincent@igg- tx.net