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HomeMy WebLinkAboutMinutes_CVB_01.10.2014Minutes of Meeting of the Convention & Visitor Bureau Board City of Georgetown, Texas January 10, 2014 The Convention & Visitor Bureau Board met on Friday, January 10 at 8:30 am at Convention and Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas. Members Present: Don McCullough, Georgene Richaud, Bob Villarreal, Stephanie Blanck, and Steven Harris Members Absent: Nancy Benold, Shelly Patel Staff Present: Cari Miller Guest: Milton Van Dusen and Mickie Ross 1. Welcome/Call to order The meeting was called to order by Chair Georgene Richaud at 8:32 am 2. Discussion and possible action regarding approval of the November 22, 2013 minutes Motion by Don McCullough, second by Steven Harris to approve the minutes from the November 22, 2013 meeting. Approved 6-0 3. Chisholm Trail Days Hotel Occupancy Tax Grant Follow-up Report Presentation Mickie Ross presented the follow-up report which is attached. Below are the report highlights. • It was a successful event even with it moving to a half-day as opposed to all day • 578 surveys were completed • 275 first time attendees • Of the 4000 in attendance, it appeared most were from outside Georgetown • The website is still getting 2000 - 3000 hits per month No action was taken. 4. Jack Frost Basketball Tournament Hotel Occupancy Tax Grant Follow-up Report Presentation Milton Van Dusen presented the follow-up report which is attached. Below are the report highlights. • Tournament was moved to the first weekend of December. Unfortunately, inclement weather impacted the tournament. The out of town teams made it here before the cold front. • Had a 25% drop in attendance due to spectators not being able to travel and this impacted the revenue. • The hotels were less impacted • Will keep the tournament in December No action was taken. 5. Update on Tourism Research Study Cari Miller indicated they have a good sample of participants who have submitted information to Mind Ecology. Mind Ecology will present the study results to the Board on Friday, February 7 and to City Council on Tuesday, February 11. All who participated will be invited to the Council meeting. No action was taken. 6. Discussion and possible action regarding CVB Goals & Objectives A Request for Proposal is being developed to select an advertising agency to create an overall marketing campaign. This campaign will be used in all Main Street, Arts and Culture, and CVB advertising to send a unified message in all promotional materials. A lunch meeting will be scheduled for CVB, Main Street, Arts and Culture, HARC, and Parks Board Chairs and Vice Chairs to begin the dialog of sharing goals and information. The purpose is to begin collaboration and minimize overlap or duplication. At the initial lunch meeting, other key stakeholders will be identified. Cari Miller contacted Jeff Novak for a contact name and number for the Sheraton Conference Center. She would like to enter a bid for the 2016 National Alliance of Preservation Commission Forum but will need room rates for the bid. Don McCullough thought he had another point of contact and will get that to Cari. No action was taken. 7. Discussion and possible action regarding advertising and media exposure and dates of upcoming events CVB December Monthly Report is attached. Adjourn Georgene Richaud a 'ourned t meeting at 9:32 am. Georgene Richaud, Chair A—&A Stephanie Blanck, Secretary Cari Miller, Tourism Manager Date Downtown & Community Services Convention & Visitors Bureau Monthly Review - December 2013 Georgetown Tourism by Numbers $55,125 Total amount of HOT collected in November (2012 =$48,294) 1,839 Visitors to the Visitor Information Center for the month of December 17,142 Visitgeorgetown.com website hits 1,054 Visitor guides mailed to advertising leads 2,292 Mobile App Users 2,394 Facebook Fans 807 Twitter Followers V EST 1848 GEORGETOWN TEXAS Website/Social Media • Posted to Live and Play in Georgetown, Texas facebook and twitter.com/funingeorgetown • Sent mobile app push notifications for Christmas Stroll, Peter Pan at the Palace, Heritage Society Holiday Home Tour and Breakfast with Santa • Continued working with Avai to produce iOS7 and Universal updates for our Explore Georgetown app Administration • Continued working with Mind Ecology to conduct Tourism Research Study • Hosted Annual Volunteer Holiday Appreciation Party • Designed and purchased holiday street pole banners • Sold 193 tickets Georgetown Heritage Society Holiday Home Tour • Sold 22 tickets to Sun City Kiwanis Holiday Home Tour • Sold 252 Main Street Holiday Ornaments • Sent weekly Georgetown Happenings! email • Selected CVB Intern who begins January 13 Red Poppy Festival • Obtained $23,000 in sponsorship commitments ($12,000 cash, $11,000 in-kind) • Book Dysfunkshun Junkshun for Friday evening entertainment • Booked Curtis Grimes for Saturday evening entertainment • Held first meeting for 2014 Red Poppy Festival • Selected the official 2014 Red Poppy Festival artwork Upcoming Events • Lend me a Tenor at the Palace Theatre, showing through February 2 • Downtown Low Down Meeting at Roots Bistro, January 15 at 8:30 am • First Friday, February 7 • Tourism Research Study City Council Presentation, February 11 • The Georgetown Swirl, March 1