HomeMy WebLinkAboutMinutes_CVB_04.04.2014Minutes of Meeting; of the
Convention & Visitor Bureau Board
Cite of Georgetown, Texas
April 4, 2104
The Convention & Visitor Bureau Board met on Friday, April 4 at 8:30 am at Convention and
Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas.
Members Present: Don McCullough, Nancy Benold, Shelly Patel, Steven Harris, Karen
Soeffker, Christy Fisher, and Ray Dorton
Members Absent: None
Staff Present: Cari Miller, Laurie Brewer, and Jack Daly
Guest: Scott Joslove, Carolyn McCall -Squires, and Georgene Richaud
1. Welcome/Call to order
The meeting was called to order by Chair McCullough at 8:30am.
2. Discussion and possible action regarding approval of the February 14, 2014 minutes
Motion by Harris, second by Dorton to approve the minutes from the February 14, 2014
meeting. Approved 7-0
3. Board member introductions
Each member was introduced and gave a brief overview of their experience.
4. Discussion and possible action regarding the nomination and election of Board Vice -
Chair and Secretary
Motion by Harris, second by Patel to elect Benold as Vice Chair. Approved 7-0
Motion by Patel, second by Harris to elect Dorton as Secretary. Approved 7-0.
5. Discussion and possible action regarding board meeting time, day, and location
Motion by Harris, second by Benold to move meeting date and time to the 3rd Friday at 8:30
am in the CVB Conference Room. Approved 7-0.
6. Review and discussion of the City Council Attendance Policy for Board Members
Miller reminded members that they must attend 75% of the regular meetings. Exceptions
will be made when absences are due to illness.
7. Presentation regarding the Proper Use of Hotel Occupancy Tax— Scott Joslove, Texas
Hotel and Lodging Association (THLA)
Carolyn McCall -Squires from THLA informed the Board that the CVB is now providing
THLA membership for all Georgetown lodging properties. She reviewed the benefits of the
membership which includes listing on traveltex.com, texaslodging.com and tourtexas.com,
free legal advice, legislative representation, and numerous training opportunities.
Scott Joslove updated the Board on the legal use of Hotel Occupancy Tax. Joslove reviewed
the two part test which must be met for every expenditure. "What Cities Need to Know to
Administer Municipal Hotel Occupancy Taxes" handout was distributed.
8. Discussion and possible action regarding Tourism Market Research Study next steps
No action was taken.
9. Discussion and possible action regarding CVB Goals & Objectives
No action was taken.
10. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events
CVB March Monthly Report is attached.
11. Adjourn
McCullough adjourned the meeting at 10:49am.
Don McCullough,,
ray Dorton, Secretary
Cari Miller, Tourism Manager
5- /
Date
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - March 2014
Georgetown Tourism by Numbers
sr•isas
$45,240 Total amount of HOT collected in February (2013 =$3Z728) G E0RGET'OWN
TEXAS
1,897 Visitors to the Visitor Center for the month of March (2013-1,573)
14,949 Visitgeorgetown.com website hits (2013 =8,300)
1,177 Goody bags distributed
2,459 Mobile App Users
2,544 Facebook Fans
978 Twitter Followers
Website/Social Media/Advertising
• Posted to Live and Play in Georgetown, Texas facebook and twitter.com/funingeorgetown
• Sent mobile app push notifications for Weekend Live Music, The Georgetown Quilt Show, and "Cats" at the Palace
• Completed iOS7 and Universal updates for our Explore Georgetown app
• Designed Red Poppy Festival ads for View and Focus Magazines, Williamson County Sun and Community Impact
• Designed Red Poppy Festival commercial airing on Suddenlink cable and at City Lights Theater
Administration
• Promoted the City of Georgetown at Austin Home and Garden Show
• Distributed Georgetown visitor information to Senior Softball Players Association Tournament participants
• Presented at the Georgetown Philanthropic Educational Organization monthly meeting
• Assisted with room blocks for American Junior Golf Association Tournament
• Sent weekly Georgetown Happenings! email
• Conducted Georgetown driving tours for new City employees
Red Poppy Festival
• Obtained $44,650 in sponsorship commitments ($31,650 cash, $13,000 in-kind)
• Accepted 140 Arts & Crafts Vendors (sold out)
• Accepted 18 Food Vendors (sold out)
Upcoming Events
• Benini Night Works Exhibit at Georgetown Art Center through April 27
• Anne Frank Exhibit Open Daily at the Georgetown Public Library (Docent led tours available Tuesdays &
Wednesdays 3:00 & 4:30 p.m. and Saturdays & Sundays 1:30 & 2:30 p.m.)
• Austin Pastel Society Art Show Open Daily at the Georgetown Public Library through April
• Red Poppy Festival Poster Release & Signing, April 4
• First Friday, April 4
• Fountainwood Observatory Public Viewing Night, April 5
• Moon Over Buffalo at the Palace Theatre, showing April 11— May 4
• Williamson Museum Hands on History, April 12
• Second Saturday Market Days, April 12
• Cactus Groove Live at The Library, April 13
• The Williamson Museum's Salon at Wildfire, April 16
• Red Poppy Festival Friday Night Kick Off Concert featuring Dysfunkshun Junkshun, April 25
• 15th Annual Red Poppy Festival April 26 (10 a.m. —11 p.m.) and April 27 (11 a.m. — 5 p.m.)