HomeMy WebLinkAboutMinutes_CVB_05.16.2014Minutes of Meeting of the
Convention & Visitor Bureau Board
City of Georgetown, Texas
May 16, 2014
The Convention & Visitor Bureau Board met on Friday, May 16 at 8:30 am at Convention and
Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas.
Members Present: Don McCullough, Nancy Benold, Karen Soeffker, Christy Fisher,
Steven Harris, Ray Dorton
Members Absent: Shelly Patel
Staff Present: Cari Miller
Guests: Rolando Roman, Jeff Harris, Kimberly Garrett
1. Welcome/Call to order
Meeting called to order by Chair McCullough at 8:32 am. Original agenda order was revised
by Chair McCullough to accommodate presenter schedule conflict.
2. Hotel Occupancy Tax Grant Follow-up Report Presentations
Received follow up reports/presentations from the following:
Georgetown Cyclocross Festival — Rolando Roman
U.I.L. State Soccer Tournament — Jeff Harris
GHS Governors Cup Tournament — Jeff Harris
East View Patriot Classic Softball Tournament — Kimberly Garrett
Take Aways
• Hotel Room block requirement of upfront funding for rooms creates
issues for participants.
• Pursue discussions with UIL to enhance Georgetown's opportunities to
serve as a premiere tournament location for those sports where
Georgetown has a competitive facilitates advantage.
• The City is expanding several facilities that will increase the
city's viability to serve as tournament host.
No action was taken.
3. Discussion and possible action regarding approval of the April 4, 2014 minutes
Motion by Harris, second by Benold to approve the minutes from the April 4, 2014
meeting. Approved 6-0.
4. Discussion and possible action regarding board meeting time, day, and location
Following lengthy discussion the following motion was made.
Motion by Benold, second by Fisher to move meeting time and date to the 2nd Friday at 8:30
am. Approved 6-0.
5. Discussion and possible action regarding establishing a Red Poppy Festival
Subcommittee
Discussion was held regarding establishment of a Red Poppy Festival Subcommittee for the
purpose of developing policies and procedures, and aid in the decision making process
related to issues arising during the Festival. After discussion as to membership interest the
following motion was made.
Motion by Benold, second by Harris to appoint McCullough, Fisher, and Soeffker to serve on
the Red Poppy Festival Subcommittee. Approved 6-0.
6. Discussion and possible action regarding CVB Goals & Objectives
No action taken.
7. Discussion and possible action regarding advertising and media exposure and dates
of upcoming events
CVB April Monthly Report is attached.
8. Adjourn
McCullough adjourned the meeting at 10:28am.
Don McCullough, Chair
5� X92
/=�' --_
Ray D on, Secretary
&- M �ff'
Cari Miller, Tourism Manager
6 -�3-lq
Date
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - April 2014
Georgetown Tourism by Numbers �R�(G�E'Tyr"C'856
$73,821 Total amount of HOT collected in March (2013 =$63,279) N
XAS
3,377 Visitors to the Visitor Center for the month of April (2013=3,157)
15,445 Visitgeorgetown.com website hits (2013 =11,056)
31,585 ReclPoppyFestival.com website hits (2013 =19,216)
2,496 Mobile App Users (2013 =1,509)
2,706 Facebook Fans
1,085 Twitter Followers
Website/Social Media/Advertising
• Posted to Live and Play in Georgetown, Texas facebook and twitter.com/funingeorgetown
• Sent mobile app push notifications Red Poppy Festival Poster Release Party, Red Poppy Festival Reserved Seating,
and Red Poppy Festival and Concerts
• Promoted Georgetown in See Texas First Spring Issue
• Promoted Red Poppy Festival in Texas Highways, Texas Events Calendar, TourTexas.com, Community Impact, Focus
Magazine, The View Magazine, Williamson County Sun, City Lights Theater, and SuddenLink Cable.
Administration
• Began Coordinating Summer Music on the Square Concert Series and 5th Annual AirFest
• Distributed Georgetown visitor information at Retired Navy Veteran's Association Conference and Women's
Missionary Union of Texas Conference
• Sent weekly Georgetown Happenings! Email
Red Poppy Festival
• Approximately 45,000 attendees over a three day period
• Approximately 3,500 attendees at Friday Evening Concert
• Approximately 10,000 attendees at Saturday Evening Concert
• Sold 24 Reserved Tables for Saturday Evening Concert (sold out)
• Sold 20 Reserved Tables for Friday Evening Concert
• 140 Arts & Crafts Vendors(sold out)
• 18 Food Vendors(sold out)
• 100 Car Show Participants(sold out)
• Obtained $44,650 in sponsorship commitments ($31,650 cash, $13,000 in-kind)
• Conducted Red Poppy Festival Economic Impact Analysis Survey
Upcoming Events
• "We Built This City" I.O.O.F. Cemetery Tour by Williamson Museum, May 17
• Texas Hill Country Vet A Palooza at Roots Bistro, May 18
• The Williamson Museum's Salon at Wildfire, May 21
• Hilltop Market Place, 1525 W. University Avenue, May 24
• The Art and Life of Don Snell Exhibit at Georgetown Art Center through June 1
• Guys and Dolls at the Palace Theatre, showing May 16 —June 15
• First Friday, June 6
• Williamson Museum Hands on History, June 14
• Second Saturday Market Days, June 14