HomeMy WebLinkAboutMinutes_CVB_06.13.2014Minutes of Meeting of the
Convention & Visitor Bureau Board
City of Georgetown, Texas
.lune 13, 2014
The Convention & Visitor Bureau Board met on Friday, June 13 at 8:30 am at Convention and
Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas.
Members Present: Don McCullough, Christy Fisher, Steven Harris, Ray Dorton,
Karen Soeffker (Arrived- 8:46am)
Members Absent: Nancy Benold, Shelly Patel
Staff Present: Cari Miller
Guest: Sarah Page, Sarah T. Page Consulting, LLC.
1. Welcome/Call to order - Meeting called to order by Chair McCullough at 8:37am.
2. Discussion and possible action regarding approval of the May 16, 2014 minutes.
Motion by Harris, second by Fisher to approve minutes from the May 16, 2014 meeting.
Approved 4-0.
3. Red Poppy Economic Impact Study Presentation
Sarah Page provided a briefing on the Red Poppy Festival Economic Impact Study conducted
by her firm. The total economic impact of the Festival on the City of Georgetown was
$2,510,678. The economic impact to restaurants was 1,426,154, local lodging was $419,064,
local tourist attractions was $21,063 and total retail impact was $644,396. There were
approximately 45,000 festival attendees. Of these 23,400 were non -local and 21,600 were
local. The complete study is attached.
No action was taken.
4. Red Poppy Festival Subcommittee Update
McCullough, Soeffker and Fisher provided an update of the Red Poppy Festival
Subcommittee meetings. The Subcommittee discussed the fee for the 2015 Red Poppy
Festival Arts & Crafts Vendors, Food Vendors and Sponsors.
No action was taken.
5. Discussion and possible action regarding 2014-15 Hotel Occupancy Tax Reimbursement
Grant Application Form
Miller presented the proposed revision to the 2014-15 Hotel Occupancy Tax Reimbursement Grant
Application Form. The application was revised to include the following - If you have received a HOT
Grant for more than 3 years, please explain the need for continued funding?
Discussion of the proposed revision was conducted.
Motion by Fisher, second by Harris to approve the application revision. Approved 5-0.
6. Discussion and possible action regarding 2014-15 CVB Marketing Plan
Miller presented the proposed 2014-2015 CVB Marketing Plan. After a lengthy discussion
the following motion was made.
Motion by Dorton, second by Harris to approve the 2014-2015 CVB Marketing Plan as
presented. Approved 5-0.
7. Discussion and possible action regarding CVB Goals & Objectives
Brief discussion of the CVB Goals and Objectives was conducted and Board recognized the
need for a separate meeting/workshop to permit a more in-depth assessment of the CVB
Board's Goals and Objectives. A CVB Goals & Objectives meeting date will be provided
prior to the next monthly meeting.
8. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events
Brief discussion of the advertising and media exposure and upcoming event dates was
conducted. CVB May Monthly Report is attached.
No action was taken.
9. Adj ourn
Chair McCullough adjourned the meeting at 10:1 lam.
Don McCullough, Chair
Ray Dorton, Secretary
Cari Miller, Tourism Manager
TI J
Date
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - May 2014
Georgetown Tourism by Numbers
$57,084 Total amount of HOT collected in April (2013 =$63,279)
1,674 Visitors to the Visitor Center for the month of May (2013=1,701)
14,707 Visitgeorgetown.com website hits (2013 =12,370)
2,527 Mobile App Users (2013 = 1,601)
2,777 Facebook Fans
1,133 Twitter Followers
Website/Social Media/Advertising
V VST. 1848
GEORGETOWN
TEXAS
• Posted to Live and Play in Georgetown, Texas facebook and twitter.com/funingeorgetown
• Sent mobile app push notifications Cinco de Mayo & First Friday, Market Day & Hands on History, Guys &
Dolls opening at Palace Theater, Memorial Day Celebration, Festival of the Arts Concert & Fireworks
Administration
• Continued Coordinating Summer Music on the Square Concert Series and 5th Annual AirFest
• Promoted Georgetown hotels, restaurants, and shopping to participants at the Heart of Texas Senior
Softball Tournament
• Held Red Poppy Festival Follow-up Meeting
• Sent weekly Georgetown Happenings! Email
Upcoming Events
• The American Dream Art Exhibit at Georgetown Art Center through July 19
• "A Midsummer Night's Dream" by Arts Avenue for Kids, June 12 —June 14
• Second Saturday Market Days, June 14
• Williamson Museum Hands on History, June 14
• Live Music by Devin Jakes and the Devinaires at the Georgetown Library, June 15
• Live Play: Six Dance Lessons in Six Weeks at East View Black Box Theater, June 19 —June 28
• Williamson County Sheriff's Posse Rodeo, June 27 & 28
• Buddy! The Buddy Holly Story at the Palace Theater, showing June 27 — August 3
• Hilltop Market Place, 1525 W. University Avenue, June 28
• Sertoma's 4th of July in San Gabriel Park, July 4
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
Economic Impact Analysis:
Red Poppy Festival
Georgetown, Texas
April 26-27, 2014
Prepared by:
Sarah T. Page Consulting, LLC
May 2014
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TABLE OF CONTENTS
List of Tables ....................................................................................................................... 2
List of Figures ...................................................................................................................... 3
Executive Summary .......................................................................................................... 5
About the Red Poppy Festival ........................................................................................ 5
Total Economic Impact .................................................................................................... 5
Full Time Equivalency (FTEs) ............................................................................................. 6
Methodology ..................................................................................................................... 6
Data Provided and Model Assumptions ....................................................................... 8
IMPLAN and Retail Impacts ............................................................................................. 8
Economic Benefits to Georgetown – Non-local Spending ...................................... 10
Economic Benefits to Georgetown – Non-local Vendor Spending ........................ 12
Red Poppy Festival Community Capture Impacts (Local spending) ..................... 13
Local vs. Non-local vs. Vendor Attendee Spending Comparison .......................... 17
Origin of Red Poppy Festival Attendees ..................................................................... 18
Open-Ended Responses ................................................................................................ 21
IMPLAN and Economic Impact Modeling .................................................................. 40
About Sarah T. Page Consulting, LLC .......................................................................... 41
Appendix 1 – Attendee Survey ..................................................................................... 42
Appendix 2 – Per Person Per Day Spending ............................................................... 47
List of Tables
Table 1: Summary of Total Economic Impacts ........................................................... 10
Table 2: Summary of Food and Beverage Impacts (Includes restaurants, drinking
places, and grocery stores) ................................................................................... 10
Table 3: Summary of Lodging Impacts ........................................................................ 10
Table 4: Summary of Retail Impacts (includes general retail, gas, and other retail)
.................................................................................................................................... 10
Table 5: Summary of Tourist Attractions Impacts (Includes natural and man-
made visitor attractions) ......................................................................................... 10
Table 6: Summary of Total Economic Impacts ........................................................... 12
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Table 7: Summary of Food and Beverage Impacts (Includes restaurants, drinking
places, and grocery stores) ................................................................................... 12
Table 8: Summary of Lodging Impacts ........................................................................ 12
Table 9: Summary of Retail Impacts (includes general retail, gas, and other retail)
.................................................................................................................................... 12
Table 10: Summary of Total Community Capture Impacts ...................................... 13
Table 11: Summary of Community Capture Food and Beverage Impacts
(Includes restaurants, drinking places, and grocery stores) ............................. 13
Table 12: Summary of Community Capture Lodging Impacts ................................ 13
Table 13: Summary of Community Capture Retail Impacts ..................................... 13
Table 14: Summary of Community Capture Tourist Attraction Impacts (Includes
natural and man-made visitor attractions) ......................................................... 14
Table 15: Local vs. Non-local vs. Vendor Spending Comparison............................ 17
Table 16: Where did you stay? ...................................................................................... 21
Table 17: How did you hear about the Red Poppy Festival? .................................. 21
Table 18: Other Ways Attendees Heard About the Red Poppy Festival ................ 22
Table 19: From which newspaper, magazine or TV station did you hear about the
Red Poppy Festival .................................................................................................. 22
Table 20: What is your age? .......................................................................................... 23
Table 21: What did you like best about the Red Poppy Festival? ........................... 24
Table 22: What changes or additions would you make to the Red Poppy
Festival? ..................................................................................................................... 30
Table 23: What other thoughts or comments do you have about the Red Poppy
Festival? ..................................................................................................................... 35
List of Figures
Figure 1: Impacts by Spending Category ................................................................... 15
Figure 2: Employment Impacts by Spending Category ........................................... 15
Figure 3: Labor Income Impacts by Spending Category ......................................... 16
Figure 4: Average Per Person Per Day Spending by Spending Category ............. 16
Figure 5: Map - Attendees by County ......................................................................... 18
Figure 6: Map - Attendees by Zip Code ...................................................................... 20
Figure 7: SurveyMonkey Email Survey Branding ......................................................... 44
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Figure 8: SurveyMonkey Email #1 Preview .................................................................. 44
Figure 9: SurveyMonkey Email #2 Preview .................................................................. 45
Figure 10: SurveyMonkey Email #3 Preview ................................................................ 45
Figure 11: SurveyMonkey Email #4 Preview ................................................................ 46
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Executive Summary
The City of Georgetown’s Convention and Visitors Bureau
contracted with Sarah T. Page Consulting, LLC to provide an
economic impact analysis on the Red Poppy Festival held
April 26-27, 2014 on the square in downtown Georgetown,
TX. The project was designed to determine the economic
impact of the event on the local economy, as well as the
impact of spending by local residents.
Sarah T. Page Consulting, LLC evaluated the impacts utilizing
IMPLAN, an econometric model designed by the University
of Minnesota. The model is used to determine the increased
spending associated with new business investment , and
with local festivals, events, and tournaments.
About the Red Poppy Festival
The Red Poppy Festival was held April 26-27, 2014 on the
downtown square in Georgetown, TX. The event included
live music (featuring the Bellamy Brothers), food vendors,
arts and crafts vendors, Kids area, a car show, art and dance
performances, and a 3v3 basketball tournament. In
addition, retail shops and restaurants in downtown
Georgetown were open for Red Poppy visitors. The Red
Poppy Festival began in 2000 and has been evolving every
year with the addition of new activities and events. The
2014 event attracted an estimated 45,000 attendees.
Total Economic Impact
Economic impact can be calculated in several different
ways. IMPLAN produces an economic impact that is highly
accurate, but also dependant on the accuracy of the data
that is entered into it. In other words, the econo mic
impacts that come out of the model are only as good as the
data that goes into it. Thus, we outline several assumptions
and the data provided in a section below.
The resulting economic impacts from an IMPLAN analysis
are an accurate, yet very conservative projection of the
impact an event had on a community. The results are
“bankable” – they are not inflated or exaggerated in any
Economic Impact Results
Our analysis suggests the
following key findings:
■ The total economic impact
of the Red Poppy Festival
on the City of Georgetown
was $2,510,678.
■ The economic impact to
local restaurants and
drinking places was
$1,426,154, the impact to
local lodging providers was
$419,064, the impact on
local tourist attractions was
$21,063, and the retail
impact was $644,396.
■ An estimated 34.4 full time
equivalent (FTE) jobs were
created.
■ There were an estimated
45,000 festival attendees.
Of these, 23,400 were non-
local and 21,600 were local.
■ The average non-local party
size was 3.75 people, and
the average length of stay
in Georgetown was 1.9
days.
■ The average non-local per
person per day spending
was $76.10.
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way. However, when compared to impacts from other events that tout impacts in the tens of
millions of dollars, IMPLAN’s impacts can seem low.
Full Time Equivalency (FTEs)
Full time equivalency, or FTEs, is a measure that estimates new employment created. If the Red
Poppy Festival were an actual new industry that operated in Georgetown all the time, it would
take 34.4 people (or FTEs) to operate it. Labor income is the income these FTEs would have
earned.
Methodology
A Survey Team consisting of roughly 20 volunteers collected Email addresses using the intercept
method and a convenience method. Volunteers “intercepted” festival attendees, explained the
study process, and asked for an Email address. The
“convenience” method consisted of a kiosk where
attendees could enter their own email address in
exchange for the opportunity to win an iPad by completing
an event survey. Attendees who used either the
convenience or intercept method and completed surveys
were eligible to win the iPad. Both methodologies were used throughout the event to ensure
that all attendees had an equal opportunity to be surveyed.
The Survey Team was asked to collect Email addresses from as many attendees as possible.
Email surveys typically have lower response rates that intercept surveys. For this reason, we
chose to over-sample the event. Following the festival, an Email survey was sent to a ll who
provided a valid email address via the web-based survey tool called SurveyMonkey.
Four Emails were sent to participating festival attendees. The first Email was delivered to 580
attendees and food or craft vendors on April 29, 2014. On May 2, 2014, a reminder Email was
sent to those who had not yet responded (330). A
second reminder Email was delivered to the
remaining non-respondents on May 4, 2014 (281).
The survey was extended until May 6, 2014 to try to
get more responses. The extension Email was sent
May 5, 2014 to 232 non-respondents. Out of the 580
total surveys that were delivered, 293 were returned
for a 51% response rate. This response rate exceeded industry standards.
The data was tabulated by Sarah T. Page Consulting, LLC, and analyzed using IMPLAN to
produce the impacts. IMPLAN, developed Minnesota Implan Group (MIG), calculated the
economic impact created by expenditures from non-local attendees. The model uses economic
theory combined with historical trends to anticip ate changes in direct, indirect and induced
“The vendors were all quite
different. Not the ‘same old -
same old.’"
“This is my all time favorite
festival to vend. The crowds are
fun and friendly and the event is
profitable for me as an artisan.”
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employment and income generated due to the presence of a new business or industry. In this
case, the new industry is an event. The
“community capture” impacts, or impacts of
local spending, were also analyzed using
IMPLAN.
IMPLAN is an input/output model that is based on economic factors attributed to a specific
county or region. In this analysis, Williamson County was used as the basis for determining the
impacts.
The specific methodology is outlined below:
1. Only spending by non-local attendees was used to determine the economic impact.
Local participants were identified by zip code and were eliminated from the economic
impact analysis.
2. Only spending by local attendees (those from zip codes 78 626, 78628, and 78663) was
used to calculate the community capture impacts.
3. An estimated 45,000 people attended the 2014 Red Poppy Festival.
4. The non-local sample size of 150 represented 52% of the total number of attendees
surveyed, and the local sample size of 136 represented 48% of the total. These
percentages were then applied to the total estimated number of attendees at the Red
Poppy Festival. Thus, an estimated 23,400 non-local and 21,600 local people attended
the Red Poppy Festival.
5. Based on data gathered from the surveys, there were 816 total people represented in
the data collection, of which 562 were non-local and 254 were local.
6. The per person per day spending figure was determined using the total spending in each
spending category and the total number of people in the travel parties.
7. The per person per day spending figure for each spending category was entered into an
IMPLAN model built to represent the local inputs and outputs of Williamson County.
8. The IMPLAN model reduces the impact of retail spending because it analyzes impacts on
the retail margin rather than the total sale price (see “IMPLAN and Retail Impacts”
below for an explanation.)
9. The total number of non-local attendees (23,400) was multiplied by 1.9 (the average
number of days stayed in Georgetown according to the survey results) for the total
number of attendee days of 44,460.
“We will be back. Would love to come to
Georgetown without a festival.”
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10. The total number of local attendees (21,600) was multiplied by 1.9 (the average number
of days spent in Georgetown related to the Red Poppy Festival) for the total number of
attendee days of 41,040.
11. The total number of non-local vendor attendees (133) was multiplied by 2.7 (the
average number of days stayed in Georgetown) for the total number of non -local
vendor attendee days of 359.1.
12. The total number non-local visitor days of 44,460 was used to determine final economic
impacts within the IMPLAN model.
Data Provided and Model Assumptions
1. The estimated total attendance at the Red Poppy Festival was 45,000 people.
2. The study used a convenience sample to project the economic impacts.
3. The economic impact results were based on non-local (outside of Georgetown) zip
codes only.
4. The spending patterns of the 23,400 non-local attendees represent the total number of
44,460 (attendee days).
5. Several local survey respondents entered extremely high numbers on the question that
asked how long they were in Georgetown. Many entered numbers as high as 365. This
would have dramatically skewed the results of the community capture calculations. This
question was designed to determine how many days they attended the event, and not
how many days they actually live or spend in Georgetown as local residents. For locals
who answered anything over the number 10 days on this question, their answer was
changed to 1.5 days.
IMPLAN and Retail Impacts
The IMPLAN software model was updated in 2011, and the data sets (inputs and outputs) were
updated in 2012. These revisions included many changes, but one is particularly relevant to
economic impact analyses on festivals and
events that include retail spending. Very few of
the goods purchased by visitors to Williamson
County are actually produced there. For most
sales, only the retail margin (the difference
between final sale price and the wholesale cost of the item) is retained in the city or county.
Retail margins can be as low as 20-30 percent of the total sales price for purchases made at
general merchandise stores.
“Great event! First time to attend and
definitely want to return. Thanks!”
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Previous IMPLAN versions allowed total retail sales to be used when calculating economic
impact. This resulted in an over-reporting of the total economic impact. The impact on local
retail outlets was inflated as well. The updated version of IMPLAN uses only the retail margin in
conducting an economic impact analysis. The
results are a more accurate picture of the actual
economic impact on the community.
Thus, it is important to recognize the difference
between total retail sales and the impact of that
sale on the community. The economic impact is
measured on the basis of the retail margin and not the total retail sale. Retail sales and retail
impacts are two very different measurements and are not equivalent. Because IMPLAN
measures the impacts of retail margins, the resulting retail impacts can seem low.
“I think the Red Poppy Festival does
an excellent job of providing family-
friendly entertainment, and a good
variety of activities and food.”
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Economic Benefits to Georgetown – Non-local Spending
Red Poppy Festival Impacts
Economic Impact (Impact from non-local spending)
Table 1: Summary of Total Economic Impacts
Total Economic Impact
Direct Economic Impact Total Economic Impact
Output $1,992,980 $2,510,678
Labor Income $653,635 $848,592
Employment 29.8 34.4
Table 2: Summary of Food and Beverage Impacts (Includes restaurants, drinking places, and grocery stores)
Food and Beverage & Food Services Economic Impact
Direct Economic Impact Total Economic Impact
Output $1,127,612 $1,426,154
Labor Income $422,011 $534,422
Employment 18.5 21.1
Table 3: Summary of Lodging Impacts
Lodging Economic Impact
Direct Economic Impact Total Economic Impact
Output $320,112 $644,396
Labor Income $66,422 $206,590
Employment 2.9 9.2
Table 4: Summary of Retail Impacts (includes general retail, gas, and other retail)
Retail/Shopping Economic Impact
Direct Economic Impact Total Economic Impact
Output $528,360 $419,064
Labor Income $164,069 $104,910
Employment 8.2 3.9
Table 5: Summary of Tourist Attractions Impacts (Includes natural and man-made visitor attractions)
Tourist Attractions Economic Impact
Direct Economic Impact Total Economic Impact
Output $16,895 $21,063
Labor Income $1,133 $2,669
Employment 0.2 0.2
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Note: Indirect and induced impacts, or value-added, are not depicted in the tables above. These
secondary impacts result from circulation of the initial spending through the local economy. The
value-added impacts combined with the direct impacts form the total impact shown in the
tables above.
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Economic Benefits to Georgetown – Non-local Vendor
Spending
Red Poppy Festival Impacts from Vendors
Economic Impact (Impact from non-local vendor spending)
Table 6: Summary of Total Economic Impacts
Total Economic Impact
Direct Economic Impact Total Economic Impact
Output $34,194 $43,448
Labor Income $11,263 $14,762
Employment 0.5 0.6
Table 7: Summary of Food and Beverage Impacts (Includes restaurants, drinking places, and grocery stores)
Food and Beverage & Food Services Economic Impact
Direct Economic Impact Total Economic Impact
Output $18,276 $23,126
Labor Income $6,871 $8,697
Employment 0.3 0.3
Table 8: Summary of Lodging Impacts
Lodging Economic Impact
Direct Economic Impact Total Economic Impact
Output $8,855 $11,593
Labor Income $1,837 $2,902
Employment 0.1 0.1
Table 9: Summary of Retail Impacts (includes general retail, gas, and other retail)
Retail/Shopping Economic Impact
Direct Economic Impact Total Economic Impact
Output $7,063 $8,729
Labor Income $2,554 $3,162
Employment 0.1 0.1
Note: Indirect and induced impacts, or value-added, are not depicted in the tables above. These
secondary impacts result from circulation of the initial spe nding through the local economy. The
value-added impacts combined with the direct impacts form the total impact shown in the
tables above.
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Red Poppy Festival Community Capture Impacts (Local
spending)
Table 10: Summary of Total Community Capture Impacts
Total Community Capture Impact
Direct Community
Capture
Total Community
Capture
Output $947,052 $1,185,566
Labor Income $321,643 $410,706
Employment 14.9 17.1
Table 11: Summary of Community Capture Food and Beverage Impacts (Includes restaurants, drinking places, and
grocery stores)
Community Capture Food and Beverage Impact
Direct Community
Capture
Total Community
Capture
Output $583,045 $739,196
Labor Income $223,080 $281,758
Employment 9.5 10.9
Table 12: Summary of Community Capture Lodging Impacts
Community Capture Lodging Economic Impact
Direct Community
Capture
Total Community
Capture
Output $24,624 $32,236
Labor Income $5,109 $8,070
Employment 0.2 0.3
Table 13: Summary of Community Capture Retail Impacts
Community Capture Retail/Shopping Impact
Direct Community
Capture
Total Community
Capture
Output $299,574 $364,504
Labor Income $90,785 $114,589
Employment 4.8 5.3
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Table 14: Summary of Community Capture Tourist Attraction Impacts (Includes natural and man-made visitor
attractions)
Community Capture Tourist Attraction Impact
Direct Community
Capture
Total Community
Capture
Output $39,809 $49,630
Labor Income $2,669 $6,289
Employment 0.4 0.5
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The following charts detail the economic impacts for total non-local spending, employment,
and labor income broken out by each spending category.
Figure 1: Impacts by Spending Category
Figure 2: Employment Impacts by Spending Category
57% 25%
17%
1%
$ Impacts by Spending Category
($2,510,678 Total Spending Impact)
Food and Beverage
Retail
Lodging
Attractions
61%
27%
11%
1%
Employment Impacts by Spending Category
(34.4 Total FTEs)
Food and Beverage
Retail
Lodging
Attractions
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Figure 3: Labor Income Impacts by Spending Category
Figure 4: Average Per Person Per Day Spending by Spending Category
63%
24%
13%
0%
Labor Income Impacts by Spending Category
($848,592 Total Labor Income)
Food and Beverage
Retail
Lodging
Attractions
$- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00
Food Vendors
Restaurants
Retail Vendors
Shopping
Lodging
Gas
Grocery
Tourist Attractions
Other
Average Per Person Per Day Spending
By Spending Category
Vendors
Local
Non-local
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Local vs. Non-local vs. Vendor Attendee Spending
Comparison
Table 15: Local vs. Non-local vs. Vendor Spending Comparison
Local vs. Non-local vs. Vendor Spending Comparison
Category $ Amount (per
person per day)
Local Spending
$ Amount (per
person per day)
Non-local
spending
$ Amount (per
person per day)
Vendor
Spending (non-
local only)
Food Vendors $ 5.55 $11.92 $25.54
Restaurants $ 7.41 $12.42 $22.80
Retail Vendors $10.17 $16.15 $16.78
Retail – local stores $ 6.11 $11.75 $19.04
Lodging $ .60 $ 7.20 $24.66
Gas $ 3.43 $ 8.42 $18.92
Grocery $ 4.39 $ 3.60 $ 8.99
Tourist Attractions $ .97 $ .38 --
Other $ 3.53 $ 4.26 $14.04
TOTAL $42.18 $76.10 $150.78
On a per person per day basis, out of town attendees out spent their local counterparts in every
category. This is a clear indication that tourism advertising dollars are generating a return on
the investment for the City of Georgetown.
Local spending does not produce an economic impact. However, were it not for the Red Poppy
Festival, Georgetown residents might have spent no money in the community that weekend.
It should also be noted that while the vendors spent more (in most all categories) per person
per day than locals or non-locals, their low overall attendance numbers do not produce the
impacts that non-local festival attendees do.
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Origin of Red Poppy Festival Attendees
Event attendees came primarily from five counties: Williamson County (28%), Travis County
(19%), Parker County (6%), Hays County (3.3%), and Bell and Tarrant counties were tied at 3.2%.
A map depicting the distribution of attendees by county is below. This map represents only
those attendees who were surveyed.
Figure 5: Map - Attendees by County
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Attendee origins were also analyzed by zip code. The county and zip code segmentation
provides useful data that can be used in marketing this (and other) Georgetown events. It can
demonstrate whether marketing and outreach efforts were effective, and can also be used to
identify potentially lucrative markets that have previously gone untapped.
The map depicting the distribution of attendees by zip code is on the following page. It shows a
detailed look at the zip code origins from the region surrounding the Georgetown area. Both
maps, and the accompanying numbers, represent only those attendees who were surveyed.
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
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Figure 6: Map - Attendees by Zip Code
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Open-Ended Responses
The following answers were submitted to the open-ended questions on the survey form by
survey participants.
Where did you stay?
Survey respondents were asked to specify the name of the paid accommodations where they
stayed during the Red Poppy Festival weekend. The results are in the table below.
Table 16: Where did you stay?
Where did you stay?
Non-local Attendees
Lake Georgetown 1
Best Western Plus 1
Red Roof Inn 1
Georgetown Inn 3
Fairfield Austin
University 1
La Quinta 2
Comfort Suites 1
RV Park 1
Sleep Inn & Suites-Round
Rock 1
How did you hear about the Red Poppy Festival?
The purpose of this question was to determine what marketing channels drew the best
response from Red Poppy Festival attendees. The summary responses of the non-local
attendees are detailed in the table below.
Table 17: How did you hear about the Red Poppy Festival?
How did you hear about the Red Poppy Festival?
Non-local Attendees Local Attendees
Newspaper 14 54
Magazine 4 39
TV 6 4
Internet 32 16
Facebook 6 11
If “other”, please identify.
Attendees were asked to list other ways they heard about the Red Poppy Festival that did not
include a newspaper, magazine, TV, Internet, or Facebook. Their responses are listed in the
table below.
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
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Table 18: Other Ways Attendees Heard About the Red Poppy Festival
Other Ways Attendees Heard About the Red Poppy Festival
Non-local Attendees Local Attendees
Other vendors / Returning
vendor 20 2
Friend and family 40 13
Word of mouth 9 2
Red Poppy signs and banners 6 11
Free Fun in Austin website 2
Local / previous attendee 11 19
Craftmasternews.com 1
Campus 1
Online search 1
Champions Way TKD 1
Elementary School 1
Community Impact 1 1
Fire Department 1
Email 1 1
Georgetown Visitors Center 3
Utility bill events calendar 1
Dance Academy 1
Art Center 1
Georgetown magazines 1
Specify which newspaper, magazine, or TV station provided information on the Red Poppy
Festival.
Survey respondents were asked to name the specific newspaper, magazine, or TV station th at
provided information to them on the Red Poppy Festival. Their responses are below.
Table 19: From which newspaper, magazine or TV station did you hear about the Red Poppy Festival
From which newspaper, magazine, or TV station did you hear about the Red Poppy Festival
Non-local Attendees Local Attendees
Austin American-Statesmen 3 3
Texas events 1
Williamson County Sun 2 36
Suddenlink 1
Georgetown Focus 2 10
Georgetown View 2 20
Community Impact 5 4
KEYE 1 2
Coupon magazine 1
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
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KVUE 1
Georgetown Advocate 1 1
Georgetown monthly magazine 1
What is your age?
The results of this question can help the CVB better target marketing and advertising dollars, as
well as help determine the types of music and activities to feature in subsequent events.
Table 20: What is your age?
What is your age?
Non-local Attendees Local Attendees
18 – 29 27 14
30 – 39 22 18
40 – 49 28 29
50 – 59 45 31
60 – 69 22 21
70 + 0 19
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What did you like best about the Red Poppy Festival?
The following open-ended responses in the table below are presented exactly as written by
both local and non-local attendees and vendors.
Table 21: What did you like best about the Red Poppy Festival?
What did you like best about the Red Poppy Festival?
Non-local Attendees Local Attendees
It was a great festival for families! We really
enjoyed it
activities for kids
Quaint town and great customers! celtic dancing
Great attendance The vendors
People Venue
Great setting. Really appreciated a place to dump
my gray water tank.
variety of vendors
Variety of craft vendors. The atmosphere.
I got to see a new part of Georgetown I have
never seen
Parade and saturday music
Seeing dogs Weather this year, great set up, and the
parade.
Parade, Clothes vendors. 2days of different vendors you don't normally
come across.
Very well organized. Quality vendors and
attractions
The music & vendors
The vendors were all quite different. Not the
"same old - same old"
music and checking out the vendors
Friendly people and vendors MUSIC
clean environment Fun for kids, seeing old friends from
Georgetown
parade Good balance between kid and adult
entertainment. Variety of vendors. Attitude of
workers positive and friendly.
vendors Good music and food
Vendors Kid activities are great for more customers,
and the live music!
I like the dancing, kids section, music, and all the
varieties of vendors available.
Music, meeting friends on the square
I have 3 kids so the bounce houses were a lot of
fun and train, the food was great and the music
was awesome.
Music
The atmosphere lots to do and look at, and very family-
oriented
Well organized Entertainment and vendors
Booths/ concerts the entertainment
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Variety of vendors All the vendors and music
It's creativity Food
Free activities for the children Music Stages
Looking at all the variety of merchandise the
vendors had to offer; listening to all the great
music; the old fashioned soda vendor!
Music is free and good variety of vendors
Everyone and everything was soooo nice, loved
Georgetown, oh then bands were outstanding!
All of the vendors which were well-placed and
easy to see.
We always have lots of customers. amount of activities and music
Location The Performing Arts Studio and the Vendors.
The vendors, the entertainment for the children
and the food. Also, the small town atmosphere
I love the food! And all the crafts.
I like the fact that it attracts a lot of people
including families with children. This is better for
our business. Also it has a good mix of unique
vendors and downtown atmosphere
Home town feeling
It is well run, easy to work with. Loading and
unloading are easy, parking is near.
Everything - Singing and dancing by Kids, Food
Vendor court variety, retail vendor variety,
The atmosphere and friendly people Music, free amusements for kids
The music and vendors It was an excellent year for me as a vendor.
Lots of great crowds. Food choices were
excellent. Great variety of vendors. An
excellent festival! I invited lots of people to
attend the festival, and they came!
very organized, friendly people, and the right amt
of vendors there
The music choices were great and I loved
seeing the vendors that were there making
there crafts on site
the people City had a great stall n displays and the moon
walks for the kids.
How nice and helpful very one was. All of it! It's a great festival and always look
forward to it
The layout of the vendors and the bandstand. The
friendliness of the shop owners...."you are
welcome to use our restrooms even if you do not
shop here" sign
Car show
Entertainment The music entertainment
The people Fried meat pies, wild bills soda, the booth that
makes jewlery out of old silverware. and
seeing my community have fu.
Variety of vendors and friendly atmosphere Lots of great vendors, car show, live
entertainment, and great atmosphere.
lots of people spending money and the miniature
horse at one of the non-profit booths
Live music
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The square itself, organization, quality of vendors. The shuttle vans. Really enjoy the whole
festival.
Craft show very well organized and very well run Everything
This is one of the best shows I have ever
participated in as a vendor. The staff who
coordinates this operation is amazing,
professional and a joy to work with.-Jennifer
Courtney; You Name It!
Music
EVERYTHING Small town feel, family friendly atmosphere.
Live music The lineup of events -music and children
events
The vendors :) The great people, and the music
variety of vendors Friday night concert
The entertainment Vendors
Vendors Kids area
Sense of community involvement. The Parade
Amount of choices The streets being blocked off works great.
Quality of crafts The music.
The car show and art festivities The local vendors
Large turnout Entertainment by local dancers and musicians
Excellent attendance. Thorough set up
information. Friendly, courteous atmosphere.
Family friendly event.
the music and the vendors.
Concerts The PARADE!!!
Georgetown loved opening band Fri nite!!! Loved the
variety of vendors. All music & entertainment
just great & FREE,FREE, FREE!!!
Vendors and music The music and vendors
Loved the square, the bands the people all very
nice. great atmosphere. great crafts
Festival is a community tradition which
strengthens a community
The bellamy brothers I just enjoy being able to walk around
downtown and enjoy the sites.
Vendors & parade Music and vendors
The small town feeling food, arts & crafts
This is my all time favorite festival to vend. The
crowds are fun and friendly and the event is
profitable for me as an artisan.
Great atmosphere
Weather turned out great and we were in a really
awesome spot (on 7th and main towards the
square). We always enjoy meeting new people
and there were lots of new people this year.
Small home town feel. Loved the band-
Bellamy Brothers and the Elvis Inpersonator
BAnd
the crowd The bands playing.
Vendors great entertainment, booths, etc
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Lots of people, well organized, good food vendors,
music
Live entertainment.
crowd from a vendors view Entertainment
the vendors The music, food, items for sale; and I love
downtown!! I'm so glad the Poppy Fest takes
place around the square.
The new little poppy stage with music HOME TOWN PRIDE, FESTIVE
Great selection and music Seeing people that I hadn't seen in a long
time.
Vendors. Family performances great crowd this year, lots of kids activities,
food vendors were great
The theme, restrooms, people, security, food and
that it's a judged festival
The parade
Music and vendors Parade
variety of items offered. Music, car show The country band and activities for kids.
The car show and the live music at several stages. Music
Seeing all of the crafts and the new booths. Music
vendors, singing Music and food
Vendors, music PARADE AND CAR SHOW
Crafts Music
Variety of vendors and food It was an excellent show this year. Vendor set
up went more smoothly than most years,
since you allow set up all day and volunteers
were very helpful. Parking was easy. Best year
yet!
Organization / Turn out ... How it's one weekend a year
Lots of vendors, things for the kids to do....was a
bit hot though.
Atmosphere and entertainment
Music Music
Plants Food, music, cars and vendors
Kettle corn and all the different vendors Vendors
lots of people attending Family atmosphere
The parade and the breeze. Music ,cars, performances , vendors
It just a cool festival go every year. Always have a
blast when I go fun to go have fun. Get out the
house to go have fun �❤ Also love love the
concert we saw Bellamy Brothers❤ ❤
Parade, vendors.
Food and shops Music food entertainment
Lots of people Very organized; spread out so the crowds are
not hard to get around
good mix of stages. it was nice as a vendor to have
a stage (kids stage) on our end of the festival.
young families enjoying the day
The evening concert. Good family feel. BIKE RIDE! Good vendors
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Restroom availability The vendors
Food Quaintness.
The music and open container beer Everything
Everything, especially all those beautiful classic
cars and the music was very good
Music
All the vendors I love the people, animals and babies.
Good time, lots to do Kids area
Variety of vendors and music. Favorite: concerts-daily and evening, poppy
route drive, and vendors. I love visiting the
vendor booths and buying from our local
artists. Great jewely! Always informational
updates welcomed as to what is going on in
central TX. Kudos for having such great music!
Wow! The Bellamy Brothers!
seeing meeting new people and listening to great
music.
parade vendor enterment
The vendors... and dogs up for adoption... kids activities, music, vendors-something for
everyone
Vendors Parade and. Vendors. Hearing music. And kids
have opportunity to showcase their talents.
The atmosphere. You had a great variety of
vendors, entertainment, food and activities for
the kids. I personally enjoyed the "sidewalk
margarita's"
craft booths, food vendors, car show
music venders and parade
The kids section and how it was free!!!!! No
tickets to buy - no Hassle!
The vendors
Lots of vendors and bouncy houses for kids.
Exposed me to an area we are not familiar with
since we moved to Texas recently from New York.
Would like to return to the area to shop and eat
and walk around.
variety of music, and entertainment especially
having the 2 stages.
Lots of children's activities used to be a very good show for me, selling a
lot of originals, etc. but outdoor shows have
become either too hot or too cold and this has
impacted business negatively.
Good selection of vendors. Thanks for having the
Georgetown Animal Shelter there. Live bands
were very good!
The diversity of vendors
Music the parade, and the live music in the evenings,
and the family atmosphere
Very nice vendors but short of time to shop. Music & car show; Georgetown Art Center
Variety of vendors Parade, car show
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The craft vendors, classic car show, and antique
shops.
Entertainment, and vendors
the crowds and vendors There is no admission fee to the general public
As a vendor, I felt it was well set up for sales for a
varity of different sellers Great customer flow
due to the wide varity of offerings of music, food,
crafts, parade. Very community based for local
citizens. Wide varity of options and offerings
entertainment
shopping among Red Poppy Vendors Meeting new people and introducing them to
our organization, Senior University
Georgetown.
different items available Live music, programming, vendors, food, G-
town Square, shops & restaurants. Fun,
friendly & festive atmosphere.
the poppies The elementary choir performances
Small but variety n music How well is presented, impressed with the
security for the vendors for overnight and the
attendance for all of the attractions.
The weather Something for everyone!
I love the friendly environment and people at this
event
Vendors, kids areas
Lots of people come to eat, hear music, shop, and
get their faces painted.
Seeing the Red Poppy's in front of houses.
What a wonderful and beautiful 'small town'
initiative.
Music Good crowd, nice visiting with people, family
friendly
Vendors are craftsman. Not Dollar Store
merchandise. Music.
Variety and quality of booths.
Variety of crafts, foods, etc and the beauty of the
town
the venders
I'm always a big fan of fairs, so I just liked the
entire thing in general!
We finally found some poppy seeds at the Visitors
Center to purchase which was the main reason we
came
people, outside, cars, vendors, also excellent
information center
MUSIC
The face painters, artists, music and the relaxing
atmosphere of Georgetown
Art products
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The friendly people, crafts were amazing, music
was good
Great Show, nice environment and very
professional to participate in as a vendor
The arts and craft booths, being in Georgetown-
like the stores in Georgetown; like that there was
chairs to be able to sit some.
Music, downtown businesses
Some real quality handicrafts
Lots of places to sit around vendors
Parade
Good crowds, well run, nice people, made my
booth goal in $$
Music, friendly people, arts, beer, food
What changes or additions would you make to the Red Poppy Festival?
This question asked survey respondents what changes or additions could be made to the Red
Poppy Festival that would entice them to return next year or extend their stay. The answer s in
the table below can be used for product development should the CVB choose to expand or
change the event in the future.
Table 22: What changes or additions would you make to the Red Poppy Festival?
What changes or additions would you make to the Red Poppy Festival?
Non-local Attendees Local Attendees
It was fine. Food area not being hidden
Would love to see the festival open on Friday.
Many customers were walking around and I had a
few sales on Friday evening while I was finishing
up my booth display.
One day. Saturday only
Better food vendors...more organized load
out...there is such an easy solution yet so few
events do it...will never understand why.
A bit more info posted before. I live in
Georgetown and didn't hear about it till the
day before it started.
Break for restroom Too much jewelry.
Do not allow food vendors to start dismantling
their booth or drive their vehicles in before the
event ends.
More activities, animals for kids
Easy access to set up on Saturday morning. Not all
vendors can come on Friday to set up when the
festival is Sat and Sun only.
Designated water stations. Actual red poppies
throughout festival -in large pots perhaps
around the court house. They are beautiful
and visitor may not see them if they don't
drive around much. Or maybe make a Red
Poppy Trail through the city neighborhoods.
Add more attractions Wasn't too thrilled about the selection of arts
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& crafts. Not enough vendors for the amount
of people that attend.
Lots of music parking
Antiques lower parking fees!
Portable Bathrooms. Restraunts were very
unfriendly when ask to use bathrooms, even if
having just dropped $60 on a meal. Won't be
returning to that restraunt ever again and will be
sure to tell all my friends about the raw hatred
and rudness extended to me at that restraunt.
Bigger name bands.
As a vendor I had no one to help if I needed to go
to the bathroom. Assistance in this area would be
nice for the vendors>
It's perfect
more for kids Better Selection of Vendors and Don't have it
on the same weekend as the Buda Wiener
Dog Races, Austin Food and Wine Festival,
Lake Travis Spring Fest and Eeyores Birthday
Party.
More seating around the live music Was interested in getting information about
Southwestern Univ. but, if they had a stall, it
was not at the place shown on the map and
couldn't find anyone who knew where the
booth was located.
better parking more vegetarian food options (and healthy
food)
Nothing, everything was fabulous, and I have a
cousin that has a shunt in his head, and something
in that shunt expanded and luckily the police
station and ambulance were there because he
wouldn't have made it. Thank you
give out seeds to start red poppies in my yard
It was a excellent fest, my only complaint is for
venders setting up there was know one around to
tell people to please move there cars so other
venders can get moved in. it would be great if you
make them unload then set up after they move
there vehicles
Turkey leg vendor.
More non shopping activities Would like to have seen the bellamy brothers
on Sunday night as i was unable to attend
Saturday night due to work
A really bumpin band to get people country
dancing - that'd be exciting. Georgetown needs a
place to dance, really dance
Advertise in more in Austin etc. My co-
workers at ACC have mostly all NEVER heard
of it...
None. It was wonderful! advertise shuttle bus routes and parking
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nothing except keeping the public bathrooms
open longer maybe not a fan of the port a potties
It would be nice to have more seating area by
the food vendors
I think the Red Poppy Festival does an excellent
job of providing family-friendly entertainment,
and a good variety of activities and food. We
really appreciated the ice cold water and thank
yous that we received Sunday!
Make a separate place for game area only i.e
base ball game and others.
Street performers (i.e. jugglers, or live more live
artists)
More food options
none, all was great! Better parking. fewer booths w the same
item. a bigger selection or variety would be
nic.
It's great the way it is. Vendors more spread out for more room to
walk.
More shaded seating non metal preferably. Maybe next year have more vans and maybe
even a buses.
More port-a-potties Water supply for all the dogs being drug
around on leases, with their tongues hanging
out needing water!!!
more hand crafted vendors Better parking. It was the only complaint I
heard.
Provide ice to the vendors Don't change it too much!! Its great!!
PERFECT Many of the food vendors ran out of food
Saturday evening, so we had to leave to go
eat.
More vendors Some type of activities for older kids.
It was very difficult to unload/load at my booth
location.
More local groups in parade, less vintage cars.
More shade for food court Maybe put out picnic benches so families can
sit in the shade to relax before strolling again.
The distance we parked from the event limited
the amount and size of items purchased. Some
means of transporting items from location of
purchase to vehicle location would be nice but not
very do able.
There is never a lot of available seating.
toddler red poppy t-shirts Keep it on the square where I can easily access
the shops & museum.
Friday hours None.....great job
Different shirts Great Job, Well executed
Need a way to keep booths protected from the
wind.
Tours of historic homes. Offered As is done
at Christmas
Customers would appreciate an opportunity to
purchase actual poppy seeds! Perhaps this could
more info on vendors
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be carried out through the visitors center.
Better vendors would like to see more room for dancing -
maybe the street to the side of the Poppy
stage. Would also like to see an oldies type
band. Bands that play the older Country
Music.
More People Perhaps to have it held a little earlier in the
year?
close on Sunday at 4 The parade "floats" need an overhaul. We
saw car after car or truck after truck with
hardly any decorations. We probably won't
go to the parade again; unless, we hear it's
going to be with decorated and interesting
floats. The best this year were the "UP" house
complete with balloons, and Alex's Lemonade
Stand.
Add more music performers Cab Service
More kid activities Poppies planted in several locations around
the square itself would be lovely.
More vendors
i think the vendor show should only be one day.
not many people or buyers on sunday
Recycling
more restroom facilities
better signage for restrooms
More variety in vendors.
Nothing, I had a wonderful time as a vendor
More bench and/or tables to sit and eat. With
shade of course.
More things for younger children to do. And more
space to walk through the booths
cheaper food .venders charge way to much. like
the draft beer ,$4.00for a 12 oz glass was way to
high for home brew.
More food selections
Thought it was really great this year.
Add air conditioning...ha ha. Some kind of
shading. Big trees..a big tent?
Some time they used to give out waters. I like that
cause at lease peoples drinking more water when
they are out there.
Music not soo loud
I was pleased with everything this year. It would
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Page 34
be nice if there were a little more going on on
Friday evening.
triathlon!
More vendors
Maybe more stuff to do. There are bounce houses
but still feels like something is missing
Less people
No changes required!
different venues, more activities for kids, lines
were very long
A few Water bowls for dogs
It would be nice to see some poppy's in the
festival area. We were unable locate any.
More things for toddlers to do
To be able to buy and see real Red Poppies.
As a vendor, I would like to see better information
shared with staff about issues and potential
questions. Parking is always an issue and none of
the guards at the access points had any
information about vendor parking. Also, there
was no signage at the parking area I assumed was
for vendors according to information packet. I
would like to see a centralized booth that has
festival planners available for questions.
more bathrooms and more parking
places to sit, parking easier
more shopping
More vendors
I would like to move my booth to the old spot
next year where i did last year because of the
220v electrical power that it was far to connect.
Please consider moving the booth to the old one
from last year at the same place for next year
Face Painting booth should be near childrens
events or main street where there is light when it
gets dark.
Spread out similar vendors so there aren't too
many with the same kind of product near each
other.
Some visible giveaway of seeds and the story
behind the Poppy Festival
more games for kids during their time
It's a festival about the Red Poppies, right? There
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weren't a lot of vendors selling plants, and we
spent at least 20 minutes searching for someone
who could sell us poppy seeds. So...perhaps a
little more emphasis on the poppies?
1st time, I had no expectations. lovely experience!
In some areas there were street vendors set up
around the Georgetown shops and that made it
difficult to tour the stores and avoid crowding the
people in lines to walk through the sidewalk.
Seems a little unorganized in that way.
Local farmers market
When I was packing up my tent and merchandise
on 8th street they started cleaning the streets
around 6:00 to 6:30 and blew dust and debris all
over us and my new tent and merchandise. If they
are going to start cleaning the streets at a certain
time next year it would be nice to be given
advance notice so that we know we need to be
packed up and leave by a certain time to avoid it.
It could be hard to get around. At the eating area
it would have been nice to have more tables to sit.
Stop with the country music. I can't stand it.
Surely you can have bluegrass or folk or other
acoustic styles.
Need more seating at food vendors especially for
handicapped drink only lines as lines ate too long
Need MUCH better visibility for the vendors on
the street I was on. View is being blocked by
Greorgetown booths.
Many more porta potties in more locations maybe
in clumps of 3-4 units. Solo vendors had to walk a
block plus with no one attending booth.
What other comments or thoughts do you have about the Red Poppy Festival?
This question was intended to elicit comments and suggestions from survey respondents that
may not have been covered with the other survey questions. Often, this question can yield very
helpful and interesting results.
Table 23: What other thoughts or comments do you have about the Red Poppy Festival?
What other thoughts or comments do you have about the Red Poppy Festival?
Non-local Attendees Local Attendees
My family and I really enjoyed our time in
Georgetown and at the Red Poppy Festival! We
It was great
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look forward to enjoying it again next year!
I really enjoyed this show! Very well run and
organized!
Very organized and safety
Feel free to ask how if it should be of interest....
Jima Indians cowboys.com
There used to be a puppet vendor and I
haven't seen her in a couple of years. I
appreciated the basketball games but was
disappoi ted at the lack of vendors on that
side.
Loved everything about it. Organized fun
energized. Postivr
it was great
Well organized. Clean. Loved the extra Little
Poppy stage. Good food vendor variety and good
arts and crafts selections. Loved the animal
adoption site. Good first aid location.
Lots of fun
Very nice First time. Had a great time!!!
We will be back. Would love to come to
Georgetown, without a festival.
We had a great time, and my daughter LOVED
the parade. My only displeasure during the
Festival was the overwhelming exhaust fumes
from the antique cars, as you walked down
the Austin Ave side of the square. Maybe that
was because they had only recently parked
from the parade? (this was around 11am Sat),
but it was unpleasant.
If you are going to make and publish
rules/guidelines, be prepared to enforce them or
don't have them at all.
Really enjoyed it
Parking was kind of bad, too. It was fun
I have attended the festival for several years and
each year my family and I have a lot of fun
throughout the whole time we are there. We
usually spend several hours just enjoying all the
entertainment and viewing the vendors items.
Great fun
Hope to be a vender next year. I am very happy
with my sales and got to enjoy great music for two
days!
It is a very good festival.
Horrible parking situation very well organized
Our family attends several festivals of surrounding
towns like Taylor, Granger, Holland and Round
Rock. The Red Poppy Festival was one of the best
festivals we've attended in the last few years.
Fantastic
we really liked how there was space in between
the booths to get air and not so crowded,
I do not know if your vendor space sells out,
but I think the area could be expanded to a
wider and deeper area....
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As a vendor, I would like to receive an email or
other notification about a month or so before the
application is due. That way we will make sure we
get our application in on time. This year we
missed the deadline and lost our favorite booth
location, and we have been participating for
several years. Most festivals send a reminder. It
would also be nice to include a vendor list in the
vendor package so that we know which vendors
are in each spot.
Wonderful event for the whole community
Might try to spread the attractions out over the
two days. Everything that brings people to the
show is on Saturday, which leaves Sunday to be
very slow.
I would love to get information on volunteer
opportunities for the festival events
Its a fun for family, all put together very well. It was a great festivity and we enjoyed a lot.
We like be a vendor there. Had fun
Your survey would not allow me to post -0- dollars
so I entered 1 dollar on those entries that were -
0-.
Its awesome. we attend every y. we tell
everyone to come to town for this even.
First time attendee. Quite enjoyable. I think it's a great festival and we always enjoy
attending. We live here in Georgetown so it's
hard to count any other expenses than what
we directly spend at the festival itself, but we
always find some new and interesting items
and enjoy the variety of food and
entertainment. It's a great way to celebrate
springtime in beautiful Georgetown!
I can't wait for next year! Loved the Bellamy Brothers.
Great staff and volunteers Born here, raised here and still here since
1943 !!! Have enjoyed all 15 years of this
great occasion !!!!
Great event. Lots of positive feedback as folks
passed by
Great family events for all to participate in
The festival has a nostalgic air about it, combined
with contemporary festivities, giving it a universal
appeal. I can't think of a better way to run it! For
me as a vendor who must re-stock my booths
throughout the show, a more convenient location
for my truck/trailer would be greatly appreciated.
Keep it going!!
It was very hot but we still enjoyed ourselves! Great event
Great Time More contests featuring poppies: best floral
display, best yard of poppies, best poppy
clothing, poppyseed food, mayoral declaration
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People at check in need to know a little more
about where the booths are and bathrooms. They
were very nice, but didn't know any info.
It is always a wonderful event! We like that
you've expanded the street closings to allow
people to walk in the street coming into the
festival area.
We have been going to festival for past 4 yrs. We
love it! Lots of fun.
Love it!
Love love love this festival!! Maybe a shuttle for
visitors to make parking easier. I'd even love a
remote parking lot with shuttle for vendors so I
didn't have to carry stuff in from afar on Sat & Sun
mornings.
I plan to volunteer next year,but did not this
year & am sad I didn't.
I thought the festival was run great. I think you
should consider having only a one day event for
the vendors or at least let them have a choice.
Saturday is a very long day and Sunday was not
profitable at all.
I enjoyed myself. Keep up the good work.
As a vendor I find red poppy better organized than
most! Thank you!
I hope to see it continue to grow and be
prosperous for all
I have always loves the festivle We have enjoyed it every year since we have
lived in Georgetown.
Best festival I've ever been a part of. Thank you!! Great exposure for. georgetown tourism
First time very nice. I will be back next year. it was too hot.
KONA ICE IS THE BEST A good country western band is Gordon
Collier. He is also a newcaster on channel 10.
Would like to have more bands playing during
the day.
needs to be move food venders. maybe the prices
will go lower.
Wonderful event! I love that it is 3 days long
one of my favorite festivals Like the opportunities for children. Missed
having Home Depot there this year.
Was just great as always has a blast�❤ �� Look forward to it every year!
great event! first time to attend and definitely
want to return. thanks!
Please keep food vendor rates stable.
We absolutely loved the festival! I can't wait to
see the lineup next year!
Could use better photo coverage of the event
in the Sun compared to 2013
I am a vendor and this is my favorite most
organized festival I do!
Even though I didn't have a lot of people
helping me, I did drop the program off on
Friday to a friend who works at the Round
Rock Outlet stores. She was so impressed, she
texted it to all of her best customers. One of
them had a daughter performing in the
program.
Bigger Love the festival
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Always enjoy the poppy festival each year. It really
is a wonderful day out. Especially the fact that the
vendors sell locally and hand made items :-)
I thought it was a great weekend
The parking was limited... Parade hinders parking
Your signs, previous to the festival, on the streets
didn't have the dates. I thought it had been
several weeks before when I later heard it was
going to be the next day
This survey is not well done
It was a great day! Better sound system. More music acts.
I really love the flyer or advertisement work done
and the artwork.
Thank you to all who work so hard on this
event.
Great job with the festival. Enjoyed it!!
I did go into local shops but did not purchase
merchandise.
I look forward to it every year.
It was a fun festival. Would liked it to have more
vendors and maybe healthier food booth options.
We had a great family day though.
My son and I have gone every year since we
moved to Georgetown 7 years ago
There should be more special events in the later
afternoon.
I love it! The perfect time of year for Texas.
we usually spend more time visiting the local
restaurants in the area around the festival but
were unable to this year. We did make a
promise to ourselves to come and visit our
favorite restaurants and try some new ones! I
have now joined several groups because of
the Poppy Festival!
More red poppy flowers Re: #4 I am a Georgetown resident
A lot of old customers came to my booth and
were willing to stand in lines to get savory and
sweet crepes because of unique and healthy
crepes they obviously love. I think everything was
good with this festival you organized.
Always enjoy it
I did not know which booth I had until the last few
days. It is on the same weekend all of Austin is
having countless festivals on the same days.
Change it up? We did not have much time to visit
the other booths, because we were so busy, but
that is a good thing.
Why is it called Red Poppy Festival, etc.
My friends mother (she is 86 in a wheelchair)
could not get to a close handicap parking space.
Other than that I thought it was well run and
enjoyed my time there.
It has come a long way. Attracts more out of
town visitors; thus more revenue. Shows
Georgetown is a great place to live.
The music was great to hear, especially the
smaller like the big band sound, the folk band
Good show when the weather is not too hot.
When too hot, people stay home. We need
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some new technology solution that maybe
tents the square in as an air conditioned spot
for the duration!
it was a fun experience We love the festival, and have friends that
come from Houston every year for the small
town and family atmosphere. This is a rare
experience that we get for our children, and
we are very grateful to Georgetown for
providing such a wonderful event.
We had a great time! Traffic managed well - liked the remote
parking.
I ENJOYED IT THANKS Only spent 2.5 hours. Saw every vendor. Most
nothing to do with poppies.
Very enjoyable! Much gratitude for hosting this
event!
Cost of booth space escalates every year with
a decrease in revenue each year. Continued
escalation will price us out of the festival.
Security Saturday night for vendors was
lacking. We were open for a while after dark
and I personally ran a group of kids out of a
vendor booth.
Thanks for having me as a vendor, I enjoyed it! Since we are a non-profit and our booth was
manned by G'town residents, I'm afraid we
didn't make much of an economic impact!
We didn't see any poppies except in some of the
art, etc.
Love the community, organization & sponsors
involvement in putting together & pulling off
such a successful event. I love the Red Poppy
Festival!
More places to sit. Add seating somewhere! We appreciate the planning and work
everyone did to make such a nice event.
Complimentary vendor water and coffee. I
dehydrated. Very hot days. No promotors howdy
or welcome, no booth # to hang. I had a profitable
show. And will return.
Loved the eclectic and country musical
groups.
IMPLAN and Economic Impact Modeling
This analysis was conducted using the IMPLAN model developed by Minnesota Implan Group
(MIG). The model uses economic theory combined with historical trends to anticipate changes
in direct, indirect and induced employment and income generated due to the presence of a
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
Page 41
new business, industry, or event. The results of this analysis are intended for the use by its
recipients. Publishing for general viewing is at their discretion.
IMPLAN is an input/output model that is based on economic factors attributed to a specific
county or region.
This analysis reflects the anticipated county impacts. The output and analysis from IMPLAN
simulations are theoretical in nature and are contingent on the quality and quantity of data
provided as input.
About Sarah T. Page Consulting, LLC
Sarah T. Page Consulting, LLC is backed by 23+ years of experience of Principal, Sarah Page. Our
strengths lie in several diverse areas including:
Economic impact analysis
Social media marketing
Custom training and presentations on tourism and social media
Social media campaign development and execution
Tourism marketing
Tourism product development
Our clientele includes public sector entities, non-profits, and associations.
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
Page 42
Appendix 1 – Attendee Survey
Red Poppy Festival
Economic Impact Analysis
Suggested welcome screen text:
Thank you for agreeing to participate in this economic impact study. Your responses will be
used to determine the economic impact of the Red Poppy Festival on the City of Georgetown.
We know you’re busy, so we’re only asking a few minutes of your time. Please complete the
questionnaire on the following page to the best of your recollection. Your answers are very
important to the success of this study. By completing this questionnaire and confirming your
Email address, you will be entered into a drawing for an iPad. Thank you in advance for your
time and assistance.
1. What is the zip code at your home address? ____________
2. How many people were in your group? ______
3. How many days were you in Georgetown? _______
4. Could you help out the Red Poppy Festival by telling us approximately how much your
group spent in the following categories?
Type of Expenditure Amount spent in Georgetown
A. Food vendors at Red Poppy $ ______________________
B. Restaurants $ ______________________
C. Shopping $ ______________________
Retail vendors at Red Poppy $ ______________________
D. Lodging $ ______________________
E. Gasoline $ ______________________
F. Grocery Stores $ ______________________
G. Tourist attractions or entertainment $ ______________________
H. Any other expenses $ ______________________
Please identify ________________________________________
5. If you stayed in paid accommodations, where did you stay?
___________________________________________________________________________
6. How did you hear about the Red Poppy Festival?
Newspaper? Which paper? _____________________
Magazine? Which magazine? _____________________
Internet? Facebook?
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TV ? Which station? ______________________
Other ______________________
7. What do you like best about the Red Poppy Festival?
__________________________________________________________________________________
__________________________________________________________________________________
8. What changes or additions would you like to see at the Red Poppy Festival next year?
__________________________________________________________________________________
__________________________________________________________________________________
9. Please share with us any comments or thoughts you have about Red Poppy Festival.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
10. What is your age?
18-29 50-59
30-39 60-69
40-49 70+
11. To be eligible for our prize drawing, please confirm your email address:
______________________________________
Suggested Thank You screen text:
Thank you for taking the time to complete this survey. Be assured that any information
gathered is for our research only and will not be shared to any outside source. Your help is
greatly appreciated. If you are selected as the winner of our drawing for an iPad, you will be
notified via the email address you provided no later than May 6, 2014.
G e o r g e t o w n R e d P o p p y F e s t i v a l E I A
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The attendee survey featured the Red Poppy Festival logo and maintained consistent branding
throughout the survey by using the logo’s colors.
Figure 7: SurveyMonkey Email Survey Branding
The following three photos are the previews of the original invitation and three reminder
Emails that were sent to the participants.
Figure 8: SurveyMonkey Email #1 Preview
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Figure 9: SurveyMonkey Email #2 Preview
Figure 10: SurveyMonkey Email #3 Preview
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Figure 11: SurveyMonkey Email #4 Preview
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Appendix 2 – Per Person Per Day Spending
45,000 total attendees
150 surveyed non-local attendees = 52%
136 surveyed local attendees = 48%
Non-local Attendees
$76.10 pppd
1.9 days/party
23,400 non-local attendees (52% of total)
Spending Category $pppd
Food vendors $11.92
Restaurants $12.42
Retail vendors $16.15
Local shopping $11.75
Lodging $ 7.20
Gas $ 8.42
Grocery $ 3.60
Tourist attractions $ 0.38
Other $ 4.26
23,400 non-local attendees x 1.9 days = 44,460 total non -local attendee days
Local Attendees
$42.18 pppd
1.9 days/party
21,600 local attendees (48% of total)
Spending Category $pppd
Food vendors $ 5.55
Restaurants $ 7.41
Retail vendors $10.17
Local shopping $ 6.11
Lodging $ 0.60
Gas $ 3.43
Grocery $ 4.39
Tourist attractions $ 0.97
Other $ 3.53
21,600 local attendees x 1.9 days = 41,040 total local attendee days