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MAIN STREET ADVISORY BOARD MTG. MINUTES
8:30 A.M. – FRIDAY, NOVEMBER 15, 2013
WILLIAMSON COUNTY COURTHOUSE, 710 S. MAIN ST.
2ND FLOOR NORTH CONFERENCE ROOM, GEORGETOWN, TEXAS
Board Members Present: Linda McCalla, Marcy Urban, David Kellerman,
Amanda Parr, Jim Wilson and Cindy Harrington
Board Member Absent: Julie Laderach
City Staff Present: Shelly Hargrove, Main Street Manager; Matt
Synatschk, Historic Planner; Laurie Brewer, Asst.
City Manager; Jack Daly, Exec. Assistant
1. The meeting was called to order at 8:35 a.m. by Board Chair David Kellerman.
2. Marcy moved to approve the October 11th board meeting minutes, Amanda
seconded. All board members present approved (6-0).
3. Avalon Monuments (1004 S. Austin Ave.) is applying for a façade grant to install a
black awning with signage. Several board members had questions about the
signage and awning and the applicant was not present to answer questions.
HARC reviews applications at their December 12th meeting so final grant
approval is pending on HARC approval. Linda moved to table the façade grant,
Jim seconded. All board members present approved (6-0).
4. Matt gave HARC update on what is being reviewed at the December 12th
meeting: proposed in-fill construction of an inn at 9th and Church; new paint and
signage at 622 S. Church; signage and awning approval for Southern Hippie. The
previous HARC meeting had approval for the Dimmitt Building HVAC
screening and Books on Tap. Matt reminded the board members of the upcoming
downtown master plan public meeting on Tuesday, November 19th and to
complete the downtown master plan survey at dtmasterplan.georgetown.org.
Laurie asked that the board plan to support the proposed inn at HARC.
Downtown lodging is a crucial part of achieving the City’s goal of creating a
signature destination.
5. Committee Reports:
a. Promotion: Cindy reported that Ladies Night Out has 27 retailers
participating. Bag sales are going well and they will be able to sell bags the
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night of the event. Swirl promotion is going well. Letters have been
delivered to retailers and the board is trying to spread out the food and wine
offerings to limit lines. The more participants, the smaller the lines will be.
b. Design: Amanda reported that the holiday window contest is ongoing and
judging will be on Ladies Night Out. Ornaments have been sold at Market
Days, and 100 total have been sold so far. Calendars are still for sale. 297 are
left to be sold.
Holiday Light fundraising is going well. So far, $14,000 has been raised. The
board discussed limiting their fundraising to $15,000 and who will replace
Linda as the primary fundraiser next year. There was also discussion of the
Council completing funding the holiday lighting next year. The board
discussed ways to have council fund the lighting, and generally discussed
developing ROI measures related to the holiday lights.
Amanda also discussed developing a package for retailers next year that has
all the events and promotional opportunities in one place so merchants are
given information piecemeal leading up to the holiday season.
There was also discussion of tying façade grants to hours of operation and
participation in Main Street events.
Finally, the mural contract has been signed and will be enrolled in the public
record and the board can proceed with a call for artists.
c. Organization: David reported that the new webpage is up. Also, three
board members have expired terms: David, Amanda, and Linda. Linda will
not be returning. The board needs to start having discussions about
recruitment of new board members.
d. Economic Restructuring: Marcy reported Breakfast Bites was a success with
55 people in attendance. Attendees are actually doing a follow-up social
media workshop. Ideas for next Breakfast Bites include discussion of the X-
Games coming to Austin and the impact it will have on Georgetown.
Marcy also attended a cash mob at the Texas Downtown Association
conference and had a great time. It was a great way to get people excited
about shopping downtown.
Jim reported on Small Business Saturday. He passed out stickers at Breakfast
Bites and discussed developing a video with kids “Shop Small”. The
Southwestern Parade and Pep Rally were both a success and it is slated to be
an annual event. Over 250 people were in the Courthouse. A wrap-up
meeting will be held on November 20th.
There will also be the monthly sub-committee luncheon at Monument
Market on November 18th.
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6. Shelly reported that El Monumento and All Things Kids both won TDA awards
this year. Next year Georgetown hopes to be nominated for the Art Center and
the Austin Ave. Streetscaping project. The conference will be held in Granbury.
Gallery Georgetown was a success. The Art Center was packed full. The Art
Center also hosted a Mixology Wednesday at El Monumento and will host
another one in six months. Next month’s will be the Williamson County
Museum. Ladies Night Out is from 5 p.m. – 9 p.m. on November 21st. Lighting of
the Square is Friday, November 29th. That same day is also the dedication of the
Three Legged Willie statue. Small Business Saturday is November 30th.
Shelly also asked the board to contact the architect for the 820 S. Austin property
to encourage them to develop a retail space. She also reminded the board that the
next meeting will be December 16th at 6 p.m. at El Monumento.
7. David moved to adjourn the meeting. The meeting adjourned at 10:03 a.m.
Respectfully submitted:
____________________________ ____________________
Marcy Urban, Board Secretary Date
____________________________ ____________________
David Kellerman, Board Chair Date