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Noveniber 14, 2014
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board will meet on Friday, November 14 at 8:30 am
Convention and Visitors Bureau Office, located at 103 W. 7Street, Georgetown, Texas.
MEMBERS PRESENT: Don McCullough, Steven Harris, Ray Dorton, Christy Fisher,
Georgene Richaud
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GUESTS: None
Motion by Dorton, second by Fisher to approve minutes of October 10, 2014 meeting.
Approved 5-0.
3. Discussion and possible action regarding the nomination and election of Board Vice -
Chair.
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Miller presented the new Red Poppy Festival Standard Operating Procedures Handbook and
briefed its contents. A brief discussion followed relative to the proposed handbook's content
and the Board was advised that additional procedural content would be forthcoming.
9. Discussion and possible action regarding Red Poppy Festival Standard Operating
Procedures Handbook.
Following a brief discussion, a motion was made by Dorton, seconded by Richaud to approve
the Red Poppy Festival Standard Operating Procedures Handbook as currently developed.
Approved 5-0.
6. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events.
Miller briefed the upcoming events which included Ladies Nite Out, Christmas Stroll and the
recently conducted AirFest and Georgetown Cyclocross Festival. Volunteers were sought for
the annual Lighting of the Square on November 28. Miller informed the Board of the
anticipated opening date of the new Hampton Inn in March 2015. Fisher volunteered as the
CVB representative for the selection of the official 2015 Red Poppy Festival Poster Art. A
brief discussion was held regarding the possibility of a Craft Beer Festival in the Fall of
2015.
CVB November Monthly Review is attached.
Due to the holidays the December Board meeting will be cancelled — next meeting scheduled
for January 9, 2015 at 8:30 am.
Adjourn
McCullough adjourned the meeting at 9:05 am.
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Don McCullough, Chair (IJ
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Ray DogSecretary
Cari Miller, Tourism Manager
Date
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - November 2014
Georgetown Tourism by Numbers
$61,887 Total amount of HOT collected in October (2013 = $49,792)
16,947 Visitgeorgetown.com website hits (2013 = 20,268)
71% New visitors
2.84 Pages viewed per visit
3,712 Holiday.georgetown.org website hits (2013 = 703)
84.5% New visitors
1.84 Pages viewed per visit
REDEEM
3,441 Facebook Fans
47,762 Post Views
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Advertising/Website/Social Media
November digital ads
Google Adwords (41,705 impressions)
Google Retargeting Banner Ads (192,791 impressions)
TripAdvisor.com (370 page views)
TripAdvisor.com Holiday Banner Campaign (97,406 impressions)
Texas Monthly (115,702 impressions)
Austin Monthly
Daytripper e -newsletter (6,645 recipients)
Georgetown Holiday e -newsletter (2,127 recipients)
• Posted to Live and Play in Georgetown, Texas Facebook, twitter.com/funingeorgetown, YouTube, Instagram and
Google +
• Sent mobile app push notifications promoting First Friday, SU Parade, AirFest, Market Day, "Shrek The Musical" at
Palace Theater, Lighting of the Square and Holiday events, and Christmas Stroll
Administration
• Assisted with the 5th Annual Georgetown AirFest
• Coordinated Annual Lighting of the Square
• Coordinated Best of Georgetown Awards Presentation
• Continued planning 2014 Christmas Stroll Parade
• Continued coordinating Holiday Marketing Campaign
• Sent weekly Georgetoappenings! email