HomeMy WebLinkAboutMinutes_CVB_01.09.2015Minutes of Alecting of the
Convention & Visitor Bureau 13oard
it
y of les rgetown,Texas
January 9,2015
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board met on Friday, January 9 at 8-30 am at Convention arl
Visitors Bureau Office, located at 103 W. 7 th Street, Georgetown, Texas. 0
MEMBERS PRESENT: Don McCullough, Steven Harris, Ray Dorton, Christy Fisher,
Georgene Richaud, Karen Soeffker
GUEST: Milton VanDusen
P.. Discussion and possible action regarding approval of the November 14, 2014 minutes
Motion by Harris, second by Dorton to approve minutes of November 14, 2014 meeting.
Approved 6-0.
3. Cyclocross Festival Hotel Occupancy Tax Grant Follow-up Report Presentation —
Rolando Roman
1 1940 of I I �0, I I I �, I I a r4 1 WIN=- $T1
4. Jack Frost Basketball Tournament Hotel Occupancy Tax Grant Follow-up Report
Presentation— Milton VanDusen
VanDusen briefed the event's follow-up report. Discussion followed regarding issues of
Georgetown hotel availability/block room rates and issue of attendees utilizing Round Rock
hotels in lieu of those in Georgetown. Ms. Miller will organize a follow-up meeting with
local hotels to discuss some of these issues for future events.
5. Consideration and possible action to approve the amended board bylaws in accordance
with the revised Code of Ordinances.
After a discussion of the proposed by-laws, amendments of the Georgetown Code of
with the City Attorney regarding clarification of some of the document wording and
subsequent implications.
Motion made by Dorton, seconded by Harris to table any action at this time awaiting Miller's
meeting with the City Attorney. Motion approved 6-0.
6. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events.
Miller briefed the current advertising and media efforts and forthcoming events. No action
was required.
The CVB December Monthly Report is attached.
7. Adjourn
Chair McCulloch adjourned meeting at 9:55 AM.
Cari Miller, Tourism Manager
Im-
Georgetown Tourism by Numbers
$54,249 Total amount of HOT collected in November (2013 =$55,125)
2,620 Visitors to the Visitor Information Center for the month of December (2013 = 1,839)
14,996 Visitgeorgetown.comwebsite hits (2013=17,142)
4,259 ho(iday.geor8etown.orgvvebsitehits /2O23=9D7/
3,486 Facebook Fans (2013=2,394)
1,536 Twitter Followers (2013 =807)
Advertising/Website/Social Media
December digital ads
GomgleAdwonds (159,497 impressions)
Google Remarketing Banner Ads (19I48}impressions)
TripAdvbor.com(31Gpogeviews)
TripAdxisor.comHoliday Banner Campaign (1D8,759impressions)
Austin Monthly (29\172impressions)
TourTexas.cnm/31,Q46impressions)
Texas Monthly Trip Planner ernewo|e1ter(Z6,676recipients)
Daytrjppere-Vem|etter(6,645 recipients)
December print ads
Texas Monthly /3DO,00Jmonthly distribution)
Texas Highways /JD0,DO0monthly distribution)
Austin Monthly /43000monthly distribution)
w KEYEK8yHometown
^ Posted toLive and Play ipGeorgetown, Texas fmcebookand txvdtter.000/funin8eor0e¢own
• Sent mobile app push notifications for Christmas Stnd|andGeorgetovvnPa|auyTheaterShows
Administration
• Hosted Annual Volunteer Holiday Appreciation Party
• Sold 23Otickets toGeorgetown Heritage Society Holiday Home Tour
w Sold 20 tickets toSun City KkwanisHoliday Home Tour
• Sold 318Main Street Holiday Ornaments
0 Sent weekly Georgetown Happenings! email
Red Poppy Festival
Obtained $21,500 in sponsorship commitments ($13,500 cash, $8,000 in-kind)
Booked John Michael Montgomery for Saturday evening entertainment
Selected the official 2014 Red Poppy Festival artwork
Downtown Low Down Meeting at Roots Bistro, January 21 at 8:30 am
Visitor Center Closed for Floor Replacement, January 26 & 27
TACVB mid -Winter Conference at McAllen, January 26 — 29 — Cari& Ma
Denton Main Street Visit, January 30 & 31
Collin County Home & Garden Show, February 6 - 8