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MAIN STREET ADVISORY BOARD MTG. MINUTES
8:30 A.M. – FRIDAY, OCTOBER 10, 2014
WILLIAMSON COUNTY COURTHOUSE, 710 S. MAIN ST.
2ND FLOOR NORTH CONFERENCE ROOM, GEORGETOWN, TEXAS
Board Members Present: Cindy Harrington, Julie Laderach, Marcy Urban, David Kellerman
Vicki Jackimiec, Amanda Parr and Jim Wilson
Guest Present: Becca and Jesse Huggins, Roots Bistro; Randy and Jeannine Weisbrod,
DIVA; Len Lester, The Escape
City Staff Present: Shelly Hargrove, Main Street Manager; Jack Daly, Exec. Assistant;
Matt Synatschk, Historic Planner;
1. The meeting was called to order at 8:35 a.m. by Board Chair David Kellerman.
2. Jim moved to approve the September 12th board meeting minutes, Amanda seconded. All board
members present approved (7-0).
3. Randy and Jeannine Weisbrod with DIVA (115 W. 7th Street) are applying for a façade grant totaling
$8,375 to paint their front facade and sign. DIVA secured HARC approval at the September meetings.
Their renderings were completed by the Texas Main Street Center design assistance. They have been at
their current location for nine years and are open seven days per week. Amanda moved to approve the
application as submitted, Marcy seconded. All board members present approved (7-0).
Len Lester with The Escape (713 S. Main Street) is applying for a façade grant totaling $5,678 to paint
the front façade, replace wooden windows and build new signage. The Escape secured HARC
approval. They bought the property in 1999 and renovated in 2001. At that time, the property had an
aluminum slip cover, which was removed during the renovation. Len wants to evolve with
Georgetown as the city continues to grow. They will be restoring the upper windows, installing a new
hanging sign and awning sign. The awning sign will incorporate locally made stained glass. The colors
will be dark blue, light blue, and cream. Amanda moved to approve the application as submitted, Vicki
seconded. All board members present approved (7-0).
Becca and Jesse Huggins with Roots Bistro (118 W. 8th Street) are requesting a 90-day extension to
begin work on their facade grant totaling $2,496.14 to clean and paint their front façade. The contractor
began painting and was concerned about the possibility of lead in the removed paint. The testing took
a month, but came back negative. The schedule has continued to be pushed back due to rain. Once
painting begins, it should take three to four days to complete. Work will be done on a weekend and a
lift will be required to access the upper story. Julie moved to extend the project deadline 90 days, Jim
seconded. All board members present approved (7-0).
4. Matt Synatschk gave the monthly HARC report and an update on the proposed sidewalk ordinance.
The ordinance will go back to council in the spring. Staff received varied feedback and are working to
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inform local business owners of the proposed changes. Staff is continuing to work on expanding the
Downtown Overlay District to include the old library, the GCAT building, some properties between
University and 11th Street, and properties west of El Monumento. These properties will be rezoned
MU-DT. An application has been submitted to rezone the property next to Roberts Printing to MU-DT.
Staff is anticipating feedback from the neighborhood. Eats on 8th is going before HARC in October for
patio and signage approval. 202 S. Austin Ave. is going to HARC and applying for a façade grant for
paint. The Chisholm Trail Inn has completed topography mapping and should submit a site plan soon.
The County-owned buildings were approved for demolition at the September HARC meeting. The lot
is currently in the design phase.
5. Committee Reports:
a. Economic Restructuring: Jim reported that Breakfast Bites has been pushed to Wed., November
12th. The subject will be craft brewing and distilleries and representatives will come from White
Hat Rum, New Braunfels Brewing and the Texas Craft Brewers Guild. Flyers will be distributed
by October 27th. The board discussed the possibility of sampling. They will encourage the
panelist to bring promotional items. The new digital brochure will be presented at the next
meeting. The Shop Small Spree is scheduled for 10 a.m. on Small Business Saturday, November
29th. Participants will meet at the Visitor Center and receive a punch card to visit four
showcased stores around the square. The stores are members of both the Chamber and DGA.
People who visit all four locations will be entered into a drawing at Roots at 1p.m. on the 29th.
An article on Shop Small Spree will appear in the Georgetown View. Stickers may also be
distributed at Downtown Low Down meeting. The monthly luncheon is scheduled for October
20th at El Monumento. The advisory board will be taking façade grant pictures at 600 Degrees,
Pink Poppy and The Screen Door.
The College Town Committee will be meeting on October 23rd. Talk Like a Pirate Day was a
huge success. Homecoming is on First Friday, November 7th and representatives from SU have
already informed all the businesses around the square. There are new Pirate Buc$ machines
available and the university is working to get them installed in several locations downtown.
The Denton trip has been postponed and will be pushed to January. Brazos Market anticipates
opening in late October or November. Chet Garner purchased the old Shaffer Saddlery
building. The first floor will be partially rented out and the second floor will serve as offices.
b. Promotion: Cindy reported that Ladies Nite Out is moving along. The board will need to
approve the purchase of the new bags. A final update will be provided next month. LNO will
feature a strolling fashion show and a man cave at Roots. The bags will have coupons for drinks
at the man cave. The new bag will have a logo and is smaller, but more manageable. Vicki
moved to approve the purchase of the bags, Marcy seconded. All board members present
approved (7-0).
Twenty-five retail participants are needed for LNO. They have already sold 70 bags. New save
the date cards are being circulated that also promote the shop small spree. This year will use the
Visitor Center as the headquarters for the event. More volunteers are being requested to help
direct people to participating merchants off the square. The committee is still looking for cash
sponsors.
Art work for the Swirl is being drafted. Kimberly Wolfman has been hired to secure sponsors
for the event. The sponsorship levels this year are:
• Private Label, $3,000 (2 spots)
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• Reserve, $2,000 (4 spots)
• Champagne, $1,000 (6 spots)
• Cabernet, $500 (25 spots)
• Chardonnay, $250 (50 spots)
All sponsorships include VIP tickets. The only way to secure VIP tickets is through sponsoring
the event. There will be 550 general admission tickets available. The tickets will be $40 starting
December 1st and will be $45 after January 1st. Ten wineries will be at the event and there will be
a featured restaurant in the Courthouse for VIP ticket holders. The board will suggest to
participating restaurants to provide finger foods. Only napkins will be provided. Julie moved
to approve the new sponsorship levels, Jim seconded. All board members present approved (7-
0).
c. Organization: David reported that the committee is focused on the May “Main Table”
fundraiser. This project will work to help fund the 8th Street Courtyard project. The Ft. Worth
Main Table event sold 499 tickets at $130 each. El Monumento’s dinner club tickets sell for $75
each. The committee believes they could sell tickets for $100. The tentative date is May 17th.
That’s a Sunday evening. The plan is to sell 100 tickets and have restaurants do an individual
course. The committee is touching base with restaurants to determine interest.
d. Design: Amanda reported that the ornament will be for sale in November. The committee will
sell them at Christmas Stroll and online. The realtor training to be scheduled for January. The
committee is working to ensure uniform vacant storefront signage is installed in all vacant
properties. The committee would also like to give an award to the winner of the holiday
lighting contest, similar to the Swirl awards. Julie reported that the signage for the mural will be
installed soon.
David asked if the board would be interested in putting sponsor tags on the Christmas trees as a
way to show appreciation for Holiday Lighting sponsorships. The tags will need to be large
enough to see. He also asked that all grant applications secure HARC approval prior to coming
to Main Street and that Main Street be supportive of HARC board and decisions.
6. Staff Report: Jack reported that the board bylaws will be updated to reflect how the Main Street
Advisory Board operates currently. The Best of Georgetown event will be on November 7th, in
conjunction with First Friday and SU Homecoming. Shelly reminded about the Downtown Lowdown
meeting on October 15th. The regional lunch meet-up is October 17th at El Mon. Gallery Georgetown is
a fundraiser for the Art Center on October 25th. Two hundred and fifty (250) canvases will be for sale
and the Art Center will also be celebrating its one-year anniversary. October 29th is the Quarterly
Downtown Board meeting.
7. The next meeting will be on November 14th. David adjourned the meeting at 10:18 a.m.
Respectfully submitted:
____________________________ ____________________
Marcy Urban, Board Secretary Date
____________________________ ____________________
David Kellerman, Board Chair Date