Loading...
HomeMy WebLinkAboutRES 880244 - Fund Hispanic Business Assoc.RESOLUTION DevelopmentWHEREAS, the Tourism Board of the City of Georgetown, Business #ciation for the creationof a new special event to promote tourism in Georgetown, Texas; WHEREAS, the Hispanic Business Association has provided a well-planned and well-developed idea for such an event, Fiesta Georgetown, to be held September 1988, WHEREAS,commemorate the traditional Diez y Sies celebration; Tourism#lit determined effortsthe demonstrated by the Hispanic Business Association will enhance #... tourism bringing good publicity and increasing +#.: tourism WHEREAS,industry, and by potentially bringing overnight visitors into Georgetown who will spend money in local motels and increase hotel/motel tax revenues-, Development Board #.. #.enter Businessa contract in an amount not to exceed $5,000 with the Hispanic for the promotion THEREFORE,Georgetown; NOW BE IT RESOLVED BY `,I'HE CITY COUNCIL OF THE CITY OF GEORGETOWN, TEXAS # kl That the City Council of the City of Georgetown approves the recommendation # Tourism Development Board to enter into a funding agreement, with an amount not to exceed $5,000, Hispanic Business Association Georgetowne assist in the promotion and advertising of o Georgetown, September 161988, it Sat Gabriel Park; and said funding agreement „ched hereto and incorporated set forth at length. Section II. That the Mayor be authorized to execute the agreement and the City Secretary to attest thereto. /7 � PASSED AND APPROVED THIS ae-&t1v DAY OF «© \\\£, ^/ƒm Kenne6 ATTEST: I - cRETARY LETA WILLOUGHB�r CITT Y R11 �_y<»� CfTf ATTbRNEY DIANE CALLANDER 1988. TO: Mayor and City Council FROM: Gwen Morrison, Chairman Tourism Development Boa] DATE: July 19, 1988 RE: Funding Proposal for Fiesta Georgetown, September 16 & 17 The Georgetown Tourism Development Board has considered a reques for funding from -the Hispanic Business Association of Georgetow for a new special event, Fiesta 6reorgetown, September 16 & 17 1988. This event will celebrate the traditional Diez y Sies, o 16th of September Celebration which is observed annually by th Hispanic communities all across Texas. I The Tourism Board carefully considered this proposal on the basis that this event is new and has no proven track record. In considering this request, the Board felt that the initiative being taken by this organization to enhance, not only their own celebration but the overall tourism efforts for Georgetown, should be recognized and commended. Fiesta Georgetown will be utilizing the San Gabriel Park for its activities. Some of the activities planned will utilize parts of the park which have not been utilized in special event activities to date. The Hispanic Business Association has demonstrated, through their request, a well -organized, well-planned event which certainly has high potential for becoming an important tourist attraction. Fiesta Georgetown will be advertised and promoted over a broad region, covering an area from San Angelo in the west to Houston it the east, from Waco in the north to San Antonio in the south. Intentions are that this fiesta will become a regional fiesta. Only the Fiesta Gardens neighborhood of Austin is known to celebrate this event in a comparable manner in this central Texas area. Intentions are that Fiesta Georgetown will become the focus for many smaller communities to look to in observing this event. Advertising and promotion are the two main areas which the Tourism Board has taken into consideration in this request. Advertising will be taken care of through several sources. Radio and print advertising will be extensive throughout the target market area. Flyers and posters will also be utilized, not only locally but in the communities throughout the market area. MEMORANDUM Fiesta Georgetown Radio personalities have been invited to participate in Fies activities and will promote the event throughout their owl 4 market. The organizers have begun creation of a festival mascot a 7 -foot red jalapeno pepper costume, to be worn at specia, events throughout the market area prior to September 16 promoting this fiesta. Also, some of the activities planned for Fiesta Georgetown havQ been intentionally planned to create and enhance overnight visitors in the local motels. The amount requested by the Hispanic Business Association is $5,000. This money will be used for advertising and promotion through the radio and print medias, specifically newspapers, flyers and posters - approximately $4,200; and for the creation and purchase of the jalapeno costume - approximately $800. Plans are for Fiesta Georgetown to become an annual event Although the Tourism Board is recommending appropriation of fund for the total amount requested, $5,000, it is with th understanding that this will not guarantee automatic funding i future years. 11 Date of Application . ORGANIZATIONS/INDIVIDUALS INVOLVED (Specify if Tax Exempt Organization - Include Tax I.D. No. ):_Hispanic Business Association PERSON PRESENTING REQUEST: PHONE # anistrative c6sts $200.00 Insurance $ 500.00 Production $ 400.00 SOIRCES OF PtADS (Include anticipated receipts from activities ag well as other orgaAization(s) funds): See attached budget minimum exDected income $13,825.00.'' MATCHING GRANT INFORMATION: The Tourism Development Board is interested in providing matching grant opportunities. Please indicate investments by individuals/organizations as to volunteer hours, supplies, materials, etc.: of AMOUNT REQUESTED FRO TOURISM DEYELOPMENT BOARD:,$,5,000-00 Additional Comments: Tourism Development Board Application for Tourism Funds Expected Income Attendance 2000 3000 5000 8000 10000 Ticket sales 12000 18000 30000 48000 60000 Flyer ad sales 5000 500 500 500 500 Booth rentals 1325 1325 1325 1325 1325 Total income 13825 19825 31825 49825 61825 Projected Expenses Entertainment Friday 1000 Saturday 5000 Total Promotion Printed materials Mailout supplies Radio spots (50-60) Newspaper ads Pins (10000) Total Event insurance Contest prizes/supplies Prizes Supplies Total Administrative costs No TOTAL PROJECTED ExPENSES 11100 The amount of promotion and the size or the target market will be important in determining the success of Fiesta Georgetown. The proposed target market is Central Texas: boundaries running from San Angelo to Brownwood, to Waco, to Bryan, to Houston, to Victoria, to San Antonio, to Kerrville and back to San Angelo. (See illustration.) According to figures from the 1988 Texas Almanac, the total population in these 51 counties is approximately 6,246,100 people. Over 70 percent or 4, 572,274 people in the target market is expecte&'to be reached by our advertising. The number of attendees is hard to approximate,due to -various un- stable factors such as weather, distance and economic concerns. However, based on simular events in the area,.a 2000 to 10000 at- tendance count is very possible. We expect the larger number of attendees to be from the immediate 30 mile radius. The primary source of advertising medium will be radio. Advertising four weeks before the event with intense advertising two weeks prior to the event with 15/30 second spots will provide the most effective method of advertising. The secondary source of advertising will be newspaper ads. These are to run two Sundays prior to the event. The announcement shall be no less than 3 inches by 5 inches. Flyers and posters will also be used to advertise in Georgetown and the surrounding communities, Radio station personalities will be invited to participate in a media raft race. This event will provide another source of expos- ure to the fiesta; since, the personalities will be inviting the public to come cheer them on. Radio and newspaper coverage will be the least expensive and"e"f- fective way to advertise. An intense advertising campaign two weeks prior to the event shall be useful to increase attendance. FIESTA IMAGE In order to more effectively promote Fiesta Georgetown, a logo is being developed by the Williamson County art guild. This will help people recognize Fiesta Georgetown and provide a theme and concept for advertising. The logo will appear on the fiesta pins, T-shirts, and any other visual advertising. A -concentrated promotion with a re -current theme, the support of the Georgetown community, corporate sponsorships, and participation of media personalities will do much to contribute to tho'succo8s of Fiesta Georgetown. Fiesta Georgetown, a large scale celebration on the shores of the San Gabriel River in the City of Georgetown. Good food and great entertainment. With the support of the community, Fiesta Georgetown can become a successful yea* event that brings vi8itors to our fair city. The purpose of Fiesta Georgetown is to raise money for enhancing educational programs, to provide Georgetown with a celebration to attract visitors and to share a part of hispanic culture and his- tory. We intend for Fiesta Georgetown to become a regionally known event. With the support of the city of Georgetown, the Geo- rgetown Chamber of Commerce, local merchants and associations, , private sponsors, and the involvement of the community in general, Fiesta Georgetown can be promoted effectively and become a success- ful event. Fiesta Georgetown will • a two •. festival to ♦- held in late summer • celebrate, honor and share a •. • •. cultural history. This event will be a large scalo celebration with diverse activities. Food, live music, contests, games, folkloric events, a spectacular sreet dance along with non-traditional events such as a river raft race, will provide a colorful appeal to -the pop- ulation in general. Fiesta Georgetown* ... the big fiesta,on the relaxing shores of the San Gabriel River in Georgetown. " [02" 1. To enhance educational programs. 2. To promote tpurism; attract visitors to Georgtown 3. To share a part of hispanic culture. 4. To put on a celebration that: -provides traditional and non-traditional events., -involves the community. -encourages visitors to stay for the two days. -has a friendly and neighborly atmosphere. -encourages out of town contestants in contests -a Far COAs aflor,... tea 1 7 ? ! r Mutuhw `15P1inglak AT 1 So 'h nnhl Qd i r ?DRac� 30 Ftedrickr �> Comanchr. El Ih PLAIN JO r \ IU kA.\ rd ]3 SPrI AP 2 Atok - 111 P,s 8 r1raC '-a 1 �_ IV -`..._ rcw P18ns Qua d1bA_ 6 A �� 8l �[ Tishomingo (J ` Iro 55)) CnndMm •Haamtan y RarD. n t C .iA } R "t^T I rr. Osla La<knry VEw No 1 �'' O '�.� Ra d111 Waurlta ,k Ringllx .AMIE �`r--+ dP. SuCa .r al ( c Whdallu .''" . lM�e ARbgowe: rs-I, x.a S,rt Gddb o ,1: x i ,MEtldl 3' VD (�y 1 ------- �-Q ,d Flardatla 70 •l'YA EI `cue + .d •� so Gn fl Jr.,_�erowa Bo " L+iHeseld a Cro.ul Courinft © D auRANT YfAninpot�aprr u A. w man Ab muny'- `at. Pau g / ihaiia rb as Id i 4 kr [a Yilp-i`'i\ Cone, spime+ I gPart Vt�ICHI XFALLS MNjw t ma S GNn :+`�. r --J Ida rt Whtharnp• es L r •a ro. T Arthur Ci sn Q J 1 27 idu v I Groa a.: r ' r ' 'tr5ra'� �.NE rNt 82 L Ain[told` ,r/t \• 4 •,� Yba ` I[i b v� a r. WhiffEll C! /__•.._�.� RIlar `r, ,. ri7 ap ^58 nl to [ r r a DFNISo PARIS LcvC1 82: GVII teniam'n� Vera Maybe][ R, erne wni 8 ERM N ,. Duro i S, LAND UBS rcrmns r-�.—_-^- -"-'w Sa moor ar 1 15tallantl Ypnlague ♦ A2 lartrr ll�aaaaaa.... ��,rrrr�r�r,yyyyyy"""" AIN SXiLLZ ad G(WE A Da KAip.`^ �{ SPur� 7 y A RnE ...-. Windida al a6 H //)) !t ® onay IS F • .013,ills slaws � J ..-./"Y � "Q' ` YA[algjl N port / ' Oeia lar W a r [hf .A,anha a Eh �l I% �-a Lika.Grak [ P Knox a», .yiun ay \ 211 81 $an vs. C$J. Uda } YEada 8a t. ao Grard ;City uE 9Hvl dalio • f " rP ` ',. eP card it ya Xlatyna.. rtl tr G tr In AI Pot jfDi 6aoWNPIE87 _ ° dayta 1 A / / d77 aa: Elbe l_,/' t trin Baal Paint• ct Vo Jd •Lu�a1•: �" { tf "Chic r DEN ON Id Vrrd ^- 'Poo+ _" '"'�. N• Thr«k,d rt ��,,� cErc aIle r, d \.^ rr*�Mc --.:�—.-� 4 �.✓ y- 14ektboro o aNM �9eutver aRkNVILL`e�_,.a .•. la py GlA." anti '` Aipermg1ti_ Haat II�`�'� 5- '-"'•�``tif �"' Dmry ,n `r 1 ua l'1 / r IU \E'Cghim ase Q , a3 a�,fJ ar r 7 4,ra. .11—R Plea I mah oil. dullicabor },,„ r Woe `,., Plrrin �. e.• moan .r L.a. ,tans' Cnq•-' San ... 9'Danneil re sag,rlaa a�a, k ►wracks Slamdord f �•, ufA;.rd sprint' 'q en sa Y Oal nnfbao. -n \` sfmmait T� Aam-•---/']-{e\ e r �b4," iafard /Aii rua°8•• s ;�f orp r-a� 7> a3 c1 - i I �...�.CS .bail'_..... \ / ` [ LYatlarl 2u _ �� AiNEWA' WELLed �' NwQ ,¢ a p -•-"_al© r R LAMCSA * SNYL'P � Rab— IAa �- '--'a` i ppf lLltlnlld -' � "' f Vf a Ir -Y ..A tV iATM En- 'P'nt Pitt eta t , 2 1 Anaan ` J{ o He f: gh /..r @any r In 'Caddy:+ Pint a; o Prna Mineola p0 dckerlY �/ 1 A Ir, F .Dan l a Iri •' / �r � � ''��Q �M17o � 1 _ � I73 r. Ni e8i GladWllll �'. r� j':': r01aC d4 Ra ` :,1 WECTW ATCR �HJ`Lg4E \-e`En. Ranger Irirn / r �aa /r tW M' i j' Setlr Keuima GEnla 4 70 LlndaO �r ,t. + - site, t b ;'� ydy t csunM lam. .. `salsa D LE BIC'r SPRfNtj ('` rrr �ban. '(?+) 67 . l a Is Dhinnliel ° of.. Aoaa l is a u3 GH •rdalA 1 union � rt as , �uaeala Reyn[ j ber�na r , �' 1 /43 st lihens I Ead - t I ✓ ar'n �` 'Sur. 7 .-1 T Iia �Nanns eMa o \ [lackrfll`8 q t 2[7 Gra'a.ys _ �LEm. alnul Ila11� oRai N hpR Iri rra cµP ` \ Pia�aX a- --'-�. [ �•:•.,r NrLLZROd' 77 �..,�,rr at G t Fraskifff n)xs ie`i �•� % t ` ` r D of n SPtln s . - L.AriD r .. d"' ( I /'� L:.=38r YY81 iL.`� �tbk[r9 �I�..l �,"`� drHli/ t. Aithland ,1. 4Kib vILLF Yl bnl/epr 9o'.� o .Eii � ba Oan ':.,,,+ Smnin A tient Ar at I [SiJy ,,., Br omancht 1r is ^ as hflnog �' 9 8 7 1 r. Colamin ;��^•", M� Huba r / Dfwaon }, ..-• . k Cdr I Gil a f Tom- v Yahn' +� I niel PAfmk ¢ ' Q 87 f 1 l @alhn u r •wk WN ooD 1 s \I Han 73 W rt A W t�hGlaW / Rae [ afim l (a� t Miali \ A 7 Ia,nans C 7 Gleee t P, e 7\911ry1s j. ."V�\f ,. (Ikhaflo-, ✓' `y � � r a d,.A..r r t i ` I .'T � {�cul i *� a u�" ( as \ -• t:`F Tug e \ ra Oa� o -o �,.�} Dd l % SAN ANG ELi `3;* 'PaaAatk ( d., 4 y�. .,1. np nd will r .r. E `Tink,ril d � 1 """'-"'z d ry' /^z K (teats i7--- 6z [ubila _ � •,„ .ruAlaiN iaa , 'W2iD rV 3 .ii+,,a xE ��, ✓i q -�` +�... (e)� TAarn ��� 3 "'`••. us N. Teaan ' `"A''T y":A +" `' 7 , dtER� . r✓ Ask 11 ` oil We j' MaNaa \,.. , u a,,. • � ',. u S r .,'r~"a, �, faiaE` Rankin' Illy, ll AdamgYHl w 5 ` r uE c s 1! La MiCsmEy - 1 69 • T� A ChriHbra '' R ^ .'• Cdfa Ctmt�u • �. ® � A S .a' 4eRAAt rp. , Ddppari 516 sN 'S*1#, a S 65 Barnhart ,tdr �} a J 4 t Smk iM Cr . aii akbshddQ _ ul '� °„x7, • +`"r> Rrsdy j�L a '�• !.. Ntea TL.,t;, P E,.. `,. `t Rermen[e r .,/ . t etvA > © tsea tltArE ' �' TrankHn�� YIdnT.. ° arils' `` n /;"` .:.. Im .,,+1 r g n ifld Ckiritat at' 1���d. x- "'' s* M,dl�nrlli Tr IY , son ....�--101 Sr }Kr ual"``^td" x it tth+tiit" '`• ��l�.1 *. FJtlwada ! ,( .. T kr z a a• S' ,+,a[A M yyyMV4 o T it n.d.r.., tots�..RW 50tltfi,la ` `S a e IzEs aR .rim'' Warn f qtr {ii,� ,a NG 1 " "•,, xA' tot D%wR1:arAa �ftaDg"IM•, RYA, oa MTs %Lr• toed R*kda �^rn t A IdsDrin : ,.' y"r " Itd. d ""+ W C1Rjw .«i7aTlb e S Rpifs prii E uuI `w ha r wrest R roc [4Ro. TdstoP +•4' b %� riehebur •. 7R5.•e,; pf fLind ...._� r 5anaaraon Pandaia ss t rr a ''ern°' F•.,, {, CGtO�s'Tr i * a asCPnroa a is +. Jona 77t G aunmiAHom . �`" ,, ,,, 79 .,r '" • adAiag r"8aiatum y�5..,Ta- _ J` tt '_"' ar. -" Ingram jxi ham.. H«ds°Ce � &matt. R � a' r' tr "1l � �,�;� A 7aa NRnosWi • print f�Qf.. U� LaR«kaPringt Kcw RViLLc P f 'a x ,'' Y NurtbN... mi AHt ,� r� sYOr -.J d u . a gl 4Loie AN COC rt ' as LR E S RtYp ar: MezacO_` Fs �, n as r r a Midi ^}: tJ ,.. M yq Wit teen sad to '.'! K da T ,_ "nt i0 :riFR. A A. J d Camslo,t YaI1,Y 11f Lester O efl �Pas ai, n a. CimD Woad" , , 1 r 11 ad r . is U Palmi d �l � b`rookG a ( S3 a AmiEtad DOnP1A n G t WN slsll �g {" t D plo ♦ Icr. LatV �r Ph r '.' 1ay'7'y i IdnH 1 * :,d� f r,,}t• 50. `:1'�`. ClUDAD AGUMA Sa6 e, Honda N . x?, fa 2 sy^,D d Aaharoa'+ a d''. Ratkattrda �a�:'E}r .7Oi ' strop YerN "gy.`,8otlhs { x+' a sA ' 'r• 7Krx4 L :r YsA Q I77 '�paddrd UVALD[ rl +f 1 r d1Rlatkd Nw b 60 a Angiatoa� +X CmAr rsued .. _ \\ rifle 2u loft '`#': .,, b At GWum ,. Ti An 1', 36 ,°o,`ra L`.d CYRRdt iS eta Q .�.1. " S V• San{,`Atlaa { tar tr Vaal a7 Li 'ng 37 a' L anado a1 4T A ,(obuaibN 2 QYA idb LI Pryor 811/2014 an ra 59 " .*:4 TY .• k[LDWT ` U SAW, ,�•- Mpg .li. r 1 46 E ourdani yY`uaae CH A Run[f �2 t' ,�-'` raa NidiN fyri,e �i,TD I I PUK r.f . U EiiauaW . '. PIEDRAS N ORA, tAat.c PASS 84 ar Ca time t as Fwii so, P Ay mMgudo • �a 272 rG4 r2`d[il f.Itp ®r 113 its DAsna .D1teY CeNadr: \�y eaPr,R BPtl,if s d Rm_rrCt`ltrt lROi kRf 7" Y AYke XA 7Was" Cs"iR734 SnGaul rR1n� Fastifitch 1jta�tagir..s••B'Art` `` a 0 .. AllendePaorat We \l �'Cufrfera t:o r ^, gv .� bt bfugw a d .n asdarawaN `t\ Wells �,,t }A/, 4r o as 2s, WAndaao�a 1 / Nyctmmnm t1AL " 4 .fir u hr. er, Fa IpY.un i MaNy.., i'Yfidt NU"EVA R05FTA ^.;,� .n ; ,> a as ,fe%`p°rt Mudqui2 ` tK g( ; Frwr prints ra,f an - °Hrr bnasi Ft°t N SAIIINAii Hidal O _/ .a3 tiff aaauffe " •'Pori grantees n ON i 'r/ <\ 4 as CHRISTI I AL_ baa tL,drMIT rV(AnNr c.. W E duafr -Don ManiA° t#srA S kREDO 'e Ranaridfs OIMoa La}— Chip Adi ' Prar w D UEVO L,AREDO% — �Fillon "�-" KINfiH}ti�: may , G ss .I, As Af lam 'r Fremont \ Sin Aammo Q•Ebbran m Rlrme mnanaa 7. tadrtguaa 7 L�� P. :a a Ftb Ht . '• ed u Falfurrissa , y Y " P,dr. Sm RuarorEnlur, � � w Ih•. mDa a t I [UMlmanli E .Sn1uJa .. Cwu«ienegaa ` �8r SanYtna m ,,.rte' said. hIAW . 1MONCLOVA. 0 La Gloria -. .�;4-6 t�m• fntina ArmslranR (t NAaiorvaa 1 . )` \} Pacmp S 1 aJ RWrE1a, ! C Vailadia I ,. sen n( L. OPT�Jj 4&` :VlWidam, id ^r Plegal Tis t., El Saut ARTMAR ~fin j o ''.P° MIOAI..aD Ca did .Guirrerp r� ! Linn \ se ,; h .. Aio brin[s LYluA-Y AON I \� Asim Lagues d ;. '. MNr Cit N..CYQ 1 Y XVINNUR Edco N`'+ 57 Daner,l TrtYina ,rt G. LEN ren coo L PMA. 2Caw R/�Hp:TAMAULBYA s. A L N' pd V Csrtaluo If siFP' Donn ALA AN RR IT a - x C1lnage do 1 "REj' OS .i'� oa orf isfbil FlorEa y \:, ^-r-^«.�. DoUdtboRaUt• sa`, , R7 M 2 ane u s r=ro ,Iyie®;Erol ,, . 91h a M Ai`AMORO., O' �;6iOWNSVILl.S QRANO Cuaar z t7