HomeMy WebLinkAboutMinutes_CVB_06.12.2015Alii utes ofMectint, of the
Z15
Convention & Visitor Bureau Board
City of Georgetown, Texas
June 12, 2015
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board met on Friday, June 12 at 8:30 am at Convention and
Visitors Bureau Office, located at 103 W. 7th� Street, Georgetown, Texas.
MEMBERS PRESENT: Don McCullough, Christy Fisher, Georgene Richaud, Karen
Soeffker, Al Shankkle, Tauyna Vessels
GUEST: Kimberly Garrett, Roger Kidwell
f(�60jx I �>
2. Discussion and possible action regarding approval of the J4*ne42—,2015 minutes
Motion by Richaud, second by Fisher to approve minutes of June 12, 2015 meeting.
Approved 6-0.
3. Governor's Cup Soccer Tournament Hotel Occupancy Tax Grant Follow-up Report
Presentation — Roger Kidwell
Kidwell presented the follow-up report from the event. The event generated approximately
160 room nights. The estimated attendance was 2,750 and 80% of the participants were from
outside ® Georgetown.
e
U.I.L. State Soccer Tournament Hot I Occupancy Tax Grant Follow-up Report
Presentation — Roger Kidwell
Kidwell presented the follow-up report from the event. The event was extremely successful
with a higher than expected attendance. The attendance was 16,302 and 86% of the
attendees were from outside of Georgetown. The event generated approximately 215 room
nights (does not includejamily andfriend room nights, teams only). This number should increase in
future years due to the availability of additional hotel rooms currently being added (Hampton
Inn & Sheraton).
5. East View Patriot Classic Softball Tournament Hotel Occupancy Tax Grant Follow-up
Report Presentation — Kimberly Garrett
Garrett presented the tournament follow-up report. Due to icy cond tions the tournament was
cancelled on Saturday, February 28. The estimated attendance was less than expected due to
6. Discussion and possible action regarding wildflower planting on hike and bike trails
Kimberly Garrett, Parks and Recreation Director, discussed the possibility of planting
wildflowers on the hike and bike trails. She has been approached by a local girl scout troop
to assist with the project. Garrett will work with the troop and inform the CVB Board how
we can assist.
No action was taken.
7. Discussion regarding visit to Sheraton McKinney Hotel and Conference Cente
Discussion was held regarding the Board visit to McKinney on May 7 & 8. MembeI
da
attening felt the visit was successful. A complete report is attched.
ffre. •��
8. Discussion and possible action regarding 2015-16 Hotel Occupancy T
Reimbursement Grant Application Form I
3 1. The Board briefly discussed the application form.
9. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events.
Miller briefed the current advertising and media efforts and forthcoming events. The CVB
May Monthly Report is attached.
amm=
Don McCullough, Chair
RayOrton, Secretary
Carl Miller, Tourism Manager
11070-
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - May 2015
Georgetown Tourism by Numbers
$64,525 Total amount of HOT collected in April (2014=$57,084)
2,191 Visitors to the Visitor Information Center for the month of May (2014 =1,674)
13,501 Visitgeorgetown.com website hits (2014 = 14,707)
3,675 Mobile App Users (2014 = 2,527)
3,937 Facebook Fans (2014=2,777)
1,876 Twitter Followers (2014 = 1,133)
Advertising/Website/Social Media
300E�. .r
Google Adwords (253,290 impressions)
Google Remarketing Banner Ads (148,945 impressions)
TripAdvisor (557 May page views)
Austin Monthly (29,897 impressions)
Texas Monthly (74,585 impressions)
• May print ads
Austin Monthly (43,000 monthly distribution)
Texas Monthly (300,000 monthly distribution)
• Posted to Live and Play in Georgetown, Texas facebook and twitter.com/visitgeorgetown and
lnstagram/visitgeorgetowntx
• Sent mobile app push notifications for Preservation Month Events, True Grit Screening at The Palace, and Festival of
the Arts
Administration
0 Began coordinating Music on the Square —Summer Concert Series
0 Visited Sheraton McKinney Texas Hotel and Conference Center (CVB Board)
0 Held Red Poppy Festival Follow-up Meeting
® Sent weekly Georgetown Happenings! email
Upcoming Events
0 Music on the Square, Friday evenings through August
0 Chicago at the Palace Theatre, showing through June 28
0 Women Painting Women: Texas Art Exhibit at Georgetown Art Center, through July 5
0 2"d Saturday Market Days, June 13
0 TTIA Travel & Tourism College, June 22 —26 (Cari)
0 Williamson County Sheriffs Posse Rodeo, June 26 & 27
0 Sertoma's 4t" of July in San Gabriel Park, July 4