HomeMy WebLinkAboutMinutes_CVB_07.10.2015Mill tj tes of Meeting of' tile
Convention 6� Visitor Bureau Board
Citv ol'Georuetown, Texas
3uly 10, 2015
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board met on Friday, July 10 at 8:30 am at Convention and
Visitors Bureau Office, located at 103 W. 7 th Street, Georgetown, Texas,
MEMBERS PRESENT: Don McCullough, Christy Fisher, Georgene Richaud, Karen
Soeffker, Al Shankkle, Ray Dorton
MEMBERS ABSENT: Tauyna Vessels
STAFF PRESENT: Cari Miller
GUEST: None
2. Discussion and possible action regarding approval of the June 12,2015 minut
Motion by Richaud, second by Fisher to approve minutes of June 12, 2015 meetin
Approved 6-0. 1
Miller presented the proposed 20t5-2016 CVB Marketing Plan. A three member
subcommittee (Fisher, Soeffler, Dorton) was established to review and provide feedback at
the August meeting on the media options available. Motion by Richaud, seconded by Dorton
to table the final approval of the 2015-2016 CVB Marketing Plan until the August CVB
meeting. Motion further provided for the authorization to proceed with finalizing of the
annual agreements with both Texas Highways and Texas State Travel Guide magazines prior
to the August meeting. Approved 6-0.
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No action was taken.
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Discussion was held as to the appropriateness of utilizing "Executive Session" following the
grant applicant's presentations so the evaluation discussions could be conducted discretely.
Miller will discuss with City Secretary/City Attorney. Grant will be awarded in September.
6. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events.
Miller briefed the current advertising and media efforts and forthcoming events. The CVB
june Monthly Report is attached.
Chair McCullough adjourned meeting at 10: 12 am.
Don McCullough, Chair
Ray Dorton, Secretary
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Cari Miller, Tourism Manager
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Date
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - June 2015
V E57r, 184$
Georgetown Tourism by Numbers /GEORGETOWN
$62,545 Total amount of HOT collected in May (2014 =$60,877) TEXAS
Elm=
Website/Social Media/Advertising
0 June digital ads
Google Adwords (159,435 impressions)
Google Remarketing Banner Ads (159,946 impressions)
TripAdvisor (378 page views - 2014 = 151 impressions)
Austin Monthly
Texas Monthly
* June print ads
Austin Monthly (43,000 monthly distribution)
* Posted to Live and Play in Georgetown, Texas Facebook, lnstagram.com/visitgeorgetowntx and
Twitter.corn/visitgeorgetown
* Sent mobile app push notifications:
Administration
• Continued Coordinating Summer Music on the Square Concert Series
• Attended Texas Travel Industry Association Travel& Tourism College —Cari
Upcoming Events
• Second Saturday Market Days, July 11
• Williamson Museum Hands on History, July 11
• Road Trippin' Artist Reception at Georgetown Art Center, July 11
• Downtown- Lowd own Meeting at Roots Bistro, July 15
• Road Trippin' Exhibit at Georgetown Art Center through August 16
• Movies in the Park: Paddington, July 16
• Hank Williams: Lost Highway at The Palace, July 17 through August 16
• Coach Austin Football Academy: Football 101 For Women at The Palace, July 30
• Breakfast Bites, August 20