HomeMy WebLinkAboutMinutes_CVB_08.14.2015Minutes of Meeting of the
Convention & Visitor Bureau'Board
it of Georgetown, Texas
August 14, 2015
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board met on Friday, August 14 at 8:30 am at Convention al
Visitors Bureau Office, located at 103 W. 7"' Street, Georgetown, Texas.
MEMBERS PRESENT: Don McCullough, Christy Fisher, Georgene Richaud, Karen
Soeftker, Al Shankkle, Tauyna Vessels
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1. Welcome/Call to order
2. Discussion and possible action regarding approval of the July 10, 2015 minutes
Motion by Richaud, second by Fisher to approve minutes of July 10, 2015 meeting.
Approved 6-0.
Grant applications were distribute and presentations were made by the following-
• UIL State Soccer Tournament —Roger Kidwell, GHS Soccer Booster Cluk,
• GHS Men's and Women's Annual Governor's Cup Soccer Tournament -
Roger Kidwell, GHS Soccer Booster Club
• Civil War Ball — Mickie Ross, Williamson Museum
• Georgetown Art Works — Diane Gaume
• Jack Frost Basketball Tournament — Unable to attend
• Cyclocross Festival — Unable to attend
• TX Half Century Softball Tournament — Unable to attend
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Competitive — 9-37 am
Action from Executive Session
UIL State Soccer Tournament — $200
• GHS Men's and Women's Annual Governor's Cup Soccer Tournament -
$1,500
® Civil War Ball — $1,500
• Georgetown Art Works — $0 (application did not meet criteria for the disbursement of
hotel occupancy tax funds which are set out in Chapter 351 of the Texas Tax Code)
• Jack Frost Basketball Tournament — $2,000
• Cyclocross Festival — $2,000
• TX Half Century Softball Tournament — $2,000
4. Discussion and possible action regarding advertising and media exposure and dates of
upcIming events.
Miller briefed the current advertising and media efforts and forthcoming events. The CVB
July Monthly Report is attached.
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Don McCullough, Chair
Ra on, Secretary
Cari Miller, Tourism Manag(m
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Date
Downtown & Community Services
Convention & V181tors Bureau
Monthly Review - july 2015
Georgetown Tourism by Numbers
$69,528 Total amount of HOT collected in June (2014 = $62,023)
45,964 Visitgeorgetown.com website page views (2014 = 45,65,2
4,140 Facebook Fans (2014 = 3,121)
11,217 Post Impressions
2,000 Twitter Followers (2014 = 1,247j
15,500 Tweet Impressions
18000
16000
14000
12000
10000 IN Followers
8000
6000 0 Impressions
4000
2000
Website Twitter Facebook
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• July digital ads
GomgleAdwords (120,S46
Google Remarketing Banner Ads (284,719 impressions)
Tr|pAdVisor
Austin Monthly
Texas Monthly
• July print ads
Austin Monthly (43,UDOmonthly distribution)
• Posted to Live and Play in Georgetown, Texas Facebook, Twitter.corn/visitgeorgetown and
|nmtagrom/vis|tQenrgetnyuntx
• Sent weekly mobile app push notifications for Summer Music Concerts 'onthe Square, Market Day, First Friday and
Berbonma's4~ofJuly inthe Park
Other Happenings!
• Hired Marie Woodard
For Group Sales and Servicin:p
Coordinator position
• Announced the Call for 2016
Red Poppy Art Contest
• Hampton Inn and Suites
opened, adding 78 additional
rooms