HomeMy WebLinkAboutMinutes_CVB_12.08.2015The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board met on Tuesday, December 8 at 8:30 a.m. at Convention
znd Visitors Bureau Office, located at 103 W. 7 th Street, Georgetown, Texas.
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GUEST: Rita Healy, General Manager, Starwood Properties, Sheraton GT
Lorena Chappell, Director of Sales & Marketing Sheraton
J. J. Parker, Georgetown Citizen
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Legislative Regular Session
2. Discussion and possible action regarding approval of the October 9, 2015 minutes
3. Introduction of Lorena Chappell, Director of Sales & Marketing, Sheraton Georgetown
Texas Hotel & Conference Cev:
Chappell briefed the current marketing approach to be utilized by the Sheraton, discussed
affordability rate structure, local employment opportunities, transportation concerns, and
interaction with surrounding communities.
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5. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events.
Miller briefed the status of the various advertising media currently being utilized including
Texas Highways, Houstonia Magazine, Houston House & Home, Google retargeting banner
ads, Trip A•visor and Pandora. Miller reminded board members of the upcoming Breakfast
Bites on December 9 and announced that Lucas Adams was selected as the Official 2016 Red
Poppy Festival Artist.
Don McCullough, Chair
Ra?Don, Secretary
Cari Miller, Tourism Manager
Date