HomeMy WebLinkAboutMinutes_ARTAB_04.19.2016Minutes of the meeting of the
Arts and Culture Board
City of Georgetown, Texas
April 19, 2016
The Arts and Culture Board met on Tuesday, April 19, 2016 at 4:30 p.m. in the Small Conference
Room of Georgetown Public Library, 402 W. 8t" Street
MEMBERS PRESENT: Gary Anderson, Tim Fleming, Jeff Hillery, Betty Ann Sensabaugh, Laura
Sewell, Carol Watson, and Linda Wilde.
STAFF PRESENT: Eric Lashley- Library Director, Dana Hendrix- Fine Arts Librarian, Lawren Weiss -
Administrative Assistant, David Morgan- City Manager
Chair Sensabaugh called the meeting to order at 4:30 p.m.
Regular Session
A. Citizens wishing to address the board. — None were present.
B. Announcements of upcoming arts and culture events. — On Broadway tickets are still on sale.
This event brings "On Broadway" stars to Georgetown to teach GISD students of all ages
about vocal health, character voices, and audition tips. The On Broadway performances take
place May 6-8 at the Kieft Performing Arts Center. The master classes will be held May 2-4 at
the East View Theatre.
The City of Georgetown Sculpture tour is refreshing the tour by removing and adding a few
pieces, as well as rotating others to a new location. The Georgetown Airport is no longer a
Sculpture Tour location due to on-going construction.
The Red Poppy Festival will take place this weekend, April 22-24.
Arts and Culture student intern, Kaleigh Kelley will start on May 23.
Georgetown Festival of the Arts' Fire and /ce events will take place June 1-5.
Dana Hendrix passed out a flyer advertising art and music in the library during May (attached
to these minutes).
Dr. Seuss Wants You! Exhibit will be on display in the library from April 29- May 26.
C. Review of correspondence to the Arts & Culture Board. —Eric Lashley. Board members
reviewed a thank you letter from Georgetown Heritage Society and a grant report from the
Williamson County Symphony Orchestra. The report fulfilled a grant requirement by the board
for those who were awarded this year.
D. Consideration and approval of the -minutes -of the March 15;-2016 Arts & Culture Board
meeting. Betty Ann Sensabaugh. Linda Wilde moved to approve the March 2016 minutes as
distributed. Gary Anderson seconded the motion, which passed unanimously.
E. Introduction of City Manager, David Morgan_— Betty Ann Sensabaugh. David Morgan and
board members introduced themselves. Morgan answered questions from the board.
F. Introduction of new board members, Laura Sewell and Jeff Hillery. —Betty Ann Sensabaugh
New members, Laura Sewell and Jeff Hillery introduced themselves to the board, explained
their backgrounds and interest in arts and culture.
G. Election of Vice- Chair. —Betty Ann Sensabaugh. Wilde moved to elect Gary Anderson as
Vice- Chair. Laura Sewell seconded the motion which passed unanimously.
H. Election of Secretary.--- Betty Ann Sensabaugh. Hillery moved to elect Carol Watson as
Secretary. Wilde seconded the motion which passed unanimously.
1. Re wort regarding the operation of Georgetown Art Center. —Eric Lashley. Lashley explained
that Georgetown Art Works was not able to provide a report this month because President
Amanda Still (who compiles the report) was out of town for a family emergency. Lashley
reported, that 3,414 people visited the Art Center and many sales were made during the
Botanicals exhibit. Stereotypes is the current exhibit. The second floor of the Art Center is now
managed by Georgetown Art Works and almost all of the available spaces have been rented to
artists. The revenue generated from second floor rentals will allow Georgetown Art Works to
hire an office manager in the future. Dr. Edward Burger, President of Southwestern University
will be the guest speaker at the Art Center on April 28 at 7 p.m. for A Conversation About
Stereotypes event.
J. Report on Red Poppy art exhibit. —Eric Lashley. Lashley showed a video created by the City to
commemorate the Red Poppy public art display that's located on the courthouse lawn. Board
members received a copy of The Blood of Heroes Never Dies brochure which advertises the
project and explains the history behind it, (attached to these minutes). Lashley reported that 88
poppies were sold in just the first day of the display. Georgetown Art Center will host Richland
College's Clive Siegel & Jeri Rose on May 1 at 2 p.m. for a discussion about their The Blood of
Heroes Never Dies project. Laura Sewell offered to send information about the exhibit to the
Dallas Morning News. Board members discussed sending a letter of recognition to Williamson
County for allowing use of the courthouse lawn for the exhibit. Anderson made a motion for
Lashley to draft a thank you letter to Williamson County and Richland College for their efforts
in bringing the Blood of Heroes Never Dies exhibit to Georgetown. Hillery seconded the
motion which passed unanimously.
K. Report on the Americans for the Arts Conference in Boston, Massachusetts during June. —Eric
Lashley. Lashley reported that he will attend the Americans for the Arts conference in Boston
during June. He plans to connect with the National Endowments for the Art group and attend
workshops on public art. Lashley will give a report during July's meeting about the conference.
L. Report on 2016-2017 Arts & Culture Guide. —Dana Hendrix. Hendrix passed out statistics from
the 2015-2016 Arts & Culture Guide (attached to these minutes). Hendrix explained her plans
for the next guide, which includes reducing the cost and creating a smoother process for
gathering information from the featured organizations.
M. Report on second round of Texas Commission on the Arts grant. — Eric Lashley. Lashley
reported that the TCA application is due in early June for the second round of grant. The
matching grants could be a source of funding for the 2016-2017 Arts & Culture Guide. The
Palace Theatre will also be applying for a TCA grant. Lashley reminded the board that any
organization applying for these TCA grants must have a letter of support from the Arts &
Culture Board.
N. Consideration of future board meeting dates. —Eric Lashley. The next Arts and Culture Board
meeting will be on May 17, 2016 at 4:30 PM.
Chair Sensabaugh adjourned the meeting at 5:48 p.m.
Respectfully submitted,
Carol Watson, Secretary
Betty Ann Sensabaugh, Chair
Art MUSLc at GPL
Georgetown Public Library * May 2016
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.ng Reception ._ r
5:30-7:30 p
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JORDAN
Swing, hot jazz, & standards from the '20s & '30s
2 pm
Sunday, May 15
This concert is free and open to the public, a gift of the
Friends of the Georgetown Public Library
Library.georgetown.org/finearts/music
Puppies
Behind
Bars
Yott can own apiece of
INeve�^D '
ies
Individual poppies will be avaibtble for purchase for $10 apiece
at the Visitors Center, 103 W Seventh Street on the Square.
Proceeds will benefit Puppies Behind Bars, a nonprofit organization
that provides service dogs for combat veterans returning home
from Iraq and Afghanistan who have suffered a physical injury
including traumatic brain injury or port -traumatic stress disorder.
For more information, please visit puppiesbehindbars.com
OKRA COMPTON
Henry Purl Compton (nicknamed Okra) helped Georgetown
to become the Red Poppy Capital of Texas when his service
as a corporal in the Army during World War I ended and in
1919 poppy seeds he collected in northern France were
planted in the yard of his mother's home on Seventh Street
in Georgetown.
On April 25, 1990, Georgetown was certified by local residents
and the Texas Legislature as the "Red Poppy Capital of Texas".
Red poppies have been a part of Georgetown's landscape for
over seventy years.
SPONSORED BY
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WI6l.lAMSON
GEORGETOWN
COUNTY
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TEXAS
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MUSEUM
LT. COL. JOHN McCRAE MD.
The origin of the poppy as a'memorial symbol for veterans
dates from one of the most famous poems to come out of that
most infamous of modern conflicts, the First World War.
From the commencement of the war in August 1914, the
employment of sophisticated weaponry on an industrial scale -
a produced staggering casualty rates. In May 1915 the appalling
ql casualties and ferocity of the conflict, coupled with the recent
combat death of a young fellow officer, moved a Canadian
physician; Lc Col. John McCrae, to pen the war's most famous
poem, "In Flanders Fields." The poem was originally titled
"We Shall Not Sleep," but over time after the author's death
it has come to. be known worldwide by its current title.
Poppies figured prominently in the poem because they are
a common native flower of Flanders that thrives in disturbed
soil—something that the millions of battlefield shell craters
and burial mounds covering the Flanders landscape provided
in abundance.
IN FLANDERS FIELDS
In Flanders fields the poppies blow
Between the crosses, row on row,
d That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields
Take up our quarrel with the foe:
To you from failing hands we throw
n The torch; be yours to hold it high.
If ye break faith with us
who die
We shall not sleep, though poppies grow
In Flanders fields.
tart u morn o {he�7�u Nr!
McCrae did not survive the war. In January 1918 he joined
in death those whose graves, "row on row," were decorated
with Flanders poppies. By then, however, his poem had developed
a life of its own. After McCrae wrote the poem, it was submitted
to the popular British magazine Punch, where it first appeared
in the. December 1915 issue. Its popularity soon spread, as
did public knowledge 'of who its author was, and in 1918 it
appeared in the November issue of the American magazine
Ladies'Home journal. It was there that it inspired American
YMCA volunteer Moina Belle Michael to pledge to "keep
the faith" with those who died in the war, and would set in
motion her successful campaign to immortalize the poppy
as a universal symbol of remembrance for veterans' sacrifices.
MOINA MICHAEL
On November 9, 1918, three days before the armistice that
ended the First World War, a young soldier handed a copy
of the latest Ladies Home journal magazine to YMCA volunteer
Moina Belle Michael. The young soldier who gave her the
magazine had marked apage, and Michael opened it to find
Lt. Col. John McCrae's poem. Although she had read the
poem before, she was so moved that site resolved to make it
her mission to "keep the faith" with those who died in the
war, and she quickly wrote her pledge inthe 'form of a poem.
Richland College has chosen a line from that poem as the
theme for our "The Blood of Heroes Never Dies" memorial
poppy project: nl_._
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WE SHALL KEEP THE FAITH
Oh! you who sleep in Flanders Fields,
Sleep sweet- to rise anew!
We caught the torch you threw
And holding high, we keep the Faith
With All who died.
We cherish, too, the poppy red
That grows on fields where valor led;
It seems to signal to the skies
That blood of heroes never dies,
But lends a lustre to the red
Of the flower that blooms above the dead'
In Flanders Fields.
And now the Torch and Poppy Red
We wear in honor of our dead.
Fear not that have died for naught;
We'll teach the lesson that ye wrought
In Flanders Fields.
The day she wrote the poem, she hit upon the idea of emphasizing
the strong symbolic link between poppies and the remembrance
of the war's dead by purchasing twenty-five artificial poppies
on her lunch break and distributing them to herYMCA colleagues
to wear on their lapels. She subsequently worked tirelesslyto
promote the idea of the poppy as a remembrance symbol of
the war, and it was due to her efforts that it was first adopted
as such by the American Legion at their 1920 convention, and
by the Veterans of Foreign Wars in 1922. w
The poppy as a remembrance symbol spread to Europe, and
by 1921 Britain, Canada; Australia, and New Zealand veterans'
groups had adopted it well. Virtually all of these organizations w
continue to this day to utilize die sale of cloth or paper poppies
to fund relief programs for needy and disabled veterans.
Almost exclusively, these same veterans have been employed
to make the poppies, which from the 1920s until today are t
made by the millions each year.
IN
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Summary: Georgetown Arts & Culture Guide 2015-2016
Purpose of the Arts & Culture Guide
This inaugural Guide project was created to communicate the depth and
breadth of arts & culture activity in the City for residents and visitors, and
to increase awareness of the number and variety of art, music, theatre,
and cultural opportunities that the City's Cultural District anchor
organizations offer. In addition, the Guide was designed to attract visitors
to the City's arts & culture website and social media. The Guide offered a
detailed calendar of arts & culture events spanning October 2015 through
September 2016; an attractive design coordinated with the City's new
website and featuring vibrant photos; prominent reminders to visit the
website; a map; and text written from a single point of view and
perspective describing the wide range of offerings in the Cultural District.
Intended audience
The intended audience for the publication was current and potential attendees at arts & culture events
in Georgetown, specifically at events sponsored by the Georgetown Cultural District's anchor
organizations: Georgetown Art Center, Georgetown Palace Theatre, The Williamson Museum, The
Georgetown Public Library, the Grace Heritage Center, the Georgetown Symphony Society, the
Georgetown Festival of the Arts, and the Sarofim School of Fine Arts at Southwestern University.
Participants
The City of Georgetown has no dedicated Arts & Culture staff; City grants to arts nonprofits, public art
projects, the oversight of the Cultural District, the arts & culture website and social media presence, and
more are managed by the advisory Arts & Culture Board and the Director of the Georgetown Public
Library, who has part-time support from two additional library staff members.
The inaugural Georgetown Arts & Culture Guide was a collaboration between the Georgetown Public
Library, the Convention and Visitors Bureau, and the Arts & Culture Board. Members of all Cultural
District anchor organizations played a crucial role in submitting images, calendar entries, and text.
Cost of the Project
The project cost about $40,000 for the 5,000 copy overrun printing and delivery, the online flip book
creation and hosting, and broad distribution of 38,000 copies in the Austin metro area. Ads brought in
$2,700 in revenue; costs were shared by the City of Georgetown Convention and Visitors Bureau,
nonprofit Georgetown Art Works, and the City of Georgetown Arts & Culture budget.
Unpaid professional services: Two volunteers, an Arts & Culture Board member and the President of
Georgetown Art Works (the nonprofit that runs the Georgetown Art Center) played key roles in
conceiving and realizing the publication, working over 125 volunteer hours on a proposal, facilitating
meetings between key players, raising awareness of the Guide, selling ads, and project management.
Paid professional services: The City's Fine Arts Librarian was the primary writer and editor for the project
as part of a salaried position. A designer contracted for this project created the page proofs,
coordinating design with the City's arts & culture website at arts.georgetown.org; that designer and
another who created the map were paid about $3,000.
Distribution of the Guide
5,000 copies were distributed free to visitors and residents at Georgetown Public Library, Georgetown
Art Center, the Palace Theatre, The Williamson Museum, the Georgetown Visitors Center, and
Southwestern University.
The project was mounted online in a flip book for 6 months (October -March). The flip book was featured
on the City's arts & culture website during that time.
The printed Guide was also tip -sheeted inside Austin Monthly and distributed to subscribers,
newsstands, and hotels. The total distribution of Austin Monthly is 38,000 with a readership of 118,000.
Below is a list of hotels where Austin Monthly is distributed in -room.
Aloft Austin at the Domain
AT&T Executive Education & Conference Center
Courtyard Marriott Downtown
Driskill Hotel
Embassy Suites Arboretum
Four Seasons Hotel
Hampton Inn & Suites Austin at the University
Hampton Inn & Suites Downtown
Heywood Hotel
Hilton Austin Airport
Hilton Garden Inn Downtown
Hotel Ella
Hotel San lose
Outcomes
Hyatt Regency
InterContinental Stephen F. Austin
JW Marriott
Kimber Modern
Lakeway Resort & Spa
Lone Star Court at the Domain
Omni Austin Hotel at Southpark
Omni Austin Hotel Downtown
Omni Barton Creek Resort & Spa
Sheraton Austin Hotel at the Capitol
W Austin Hotel
Westin at the Domain
The Guide raised awareness of the City's arts & culture presence online: from Oct. 2015 -March 2016,
user sessions on the Arts & Culture website at arts.georgetown.org were up 58 percent over the
previous six-month period, and users of the site were up 67 percent. In addition, during the first four
months the Guide was available to the public, page views for the City of Georgetown's Arts & Culture
Calendar increased by 84 percent over the previous four-month period. Arts & Culture in Georgetown,
Texas on Facebook increased its "likes" by 46 percent in the same time period.
Impressions the flip book version of the Guide received online in the first six months:
October 37,496 impressions January 35,800 impressions
November 27,300 impressions February/March 37,566 impressions
December 36,030 impressions
Residents and visitors reported attending events in Georgetown because they saw them in the Guide.
Library Director Eric Lashley received calls and comments from residents and guests remarking on the
quality and content of the Guide. Diane Gaume, the owner of the Artisans Connect gallery, tracked
visitors, and in the first 2 % months she had 150 people state that they came to Georgetown because of
receiving the Guide. Amanda Still, 2016 President of Georgetown Art Works, said, "There was a spike in
visitors to the Georgetown Art Center in October 2015 who said they travelled to Georgetown from
Austin because of the Guide."
The Guide exceeded expectations in terms of anecdotal and quantitative measures. City staff hope to
issue a second, updated Guide in September 2016.