HomeMy WebLinkAboutMinutes_CVB_03.11.2016Minutes of Meeting of the
Convention & Visitor Bureau Board
City of Georgetown, Texas
March 11, 2016
The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board met on Friday, March 11 at 8:30 a.m. at Convention and
Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas.
MEMBERS PRESENT:
MEMBERS ABSENT:
STAFF PRESENT:
GUEST:
Regular Session
1. Welcome/Call to order
Georgene Richaud, Ray Dorton, Christy Fisher, Tauyna
Vessels, Rita Healy, Al Shankkle (Arrived 8:41 a. m.)
Karen Soeffker
Cari Miller, Marie Woodard,
Rolando Roman - Cyclocross Festival
Milton VanDusen - Jack Frost Basketball Tournament
Richaud called meeting to order at 8:31 a.m.
Legislative Regular Session
2. Discussion and possible action regarding approval of the February 12, 2016 minutes
Motion by Dorton, second by Fisher to approve minutes of February 12, 2016. Approved 5-0.
3. Board Member Introductions
New member, Rita Healy, General Manager, Sheraton Georgetown Texas Hotel &
Conference Center, was introduced as a newly appointed member of the Board.
Shankkle arrived at 8:41 a.m.
4. Discussion and possible action regarding the nomination and election of Board Vice -Chair
and Secretary
Motion by Vessels, second by Dorton to elect Fisher as Vice -Chair. Approved 6-0
Motion by Fisher, second by Vessels to elect Dorton as Secreatry. Approved 6-0
5. Discussion and possible action regarding board meeting time, day, and location
Motion by Dorton, second by Fisher to continue to hold meetings on the second Friday of
each month at 8:30 a.m. Approved 6-0
6. Cyclocross Festival Hotel Occupancy Tax Grant Follow-up Report Presentation —
Roman presented the event follow-up report for the 2015 Cyclocross Festival.
7. Jack Frost Basketball Tournament Hotel Occupancy Tax Grant Follow-up Report
Presentation.
VanDusen presented the event follow-up report for the 2015 Jack Frost Basketball
Tournament.
8. Discussion and possible action regarding Texas Hill Country Shopping Guide and Tourist
Handbook advertising proposal.
Miller and Richaud provided additional information regarding the advertising proposal and
potential CVB participation. After a short discussion, the following motion was presented.
Motion by Vessels, second by Shankkle to not participate in the Texas Hill Country Shopping
Guide and Tourist Handbook advertising opportunity. Motion Approved 6-0
9. Discussion and possible action regarding Red Poppy Festival reserved seating fees.
Miller provided background information regarding the current Red Poppy Festival reserved
seating fee arrangement and offered potential changes to the current fee structure.
Motion by Dorton, second by Fisher to increase the Saturday reserved seating fee to $375.
Approved 6-0
10. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events
Miller provided current status of the CVB's advertising and media activities. Woodard
provided an update of activities related to Group Sales and Services detailing her recent sales
trip to San Antonio and the planned trip to Dallas next month. The CVB February Monthly
Report is attached.
Adjournment
Richaud adjourned the meeting at 9:53 a.m.
Geor`gene Richard, Chair
Date
Rayorton,
Secretary
d�i
Cari Miller, Tourism Manager
Date
Downtown & Community Services
Convention & Visitors Bureau4� Z%-
Monthly Review - February 2016 5EAU11FUL
OWN SQUARE
Georgetown Tourism by Numbers T
$57,032 Total amount of HOT collected in January (2015 = $42,573)
3,241 Visitors to the Visitor Center for the month of February (2015=1,985) GEORGETOWN
12,802 VisitGeorgetown.com website hits (2015 =11,707)
7,046 ReclPoppyFestival.com website hits (2015 = 2,514)
4,972 Mobile App Users (2015 = 3,271)
5,134 Facebook Fans (2015 = 3,549)
Post Impressions 13,620
2,413 Twitter Followers (2015 =1,674)
Tweet Impressions 18,500
Website/Social Media/Advertising
• February digital ads
Google Adwords (211,062 impressions)
Google Remarketing Banner Ads (95,620 impressions)
TripAdvisor
Austin Monthly
Daytripper
Tour Texas enewsletter
• February print ads
Austin Monthly (43,000 monthly distribution)
• Posted to Live and Play in Georgetown, Texas Facebook, Twitter.com/visitgeorgetown and
I nstagra m/visitgeorgetowntx
• Sent weekly mobile app push notifications for Valentines Day, Palace Theater shows, Fountainwood Observatory
Group Sales & Servicing
• Groups Requesting Services: 15
• Requests for Proposals Received: 2
• Requests for Sales Leads for Room Availability: 0
• Services Provided: 246 Goodie Bags
•
Conferences/ Tradeshows: None to report
• Special Projects: Local Lodging Meeting with 8 attendees from 5 hotels. Continue work on Sales Collateral
materials, name badge layout, lanyards and Sales Kit Folder
Red Poppy Festival
• Obtained $48,300 in sponsorship commitments ($31,300 cash, $17,000 in-kind)
• Booked Tracy Lawrence for Saturday evening entertainment
• Accepted 115 Arts & Crafts Vendors (sold out)