HomeMy WebLinkAboutMinutes_CVB_10.14.2016The mission of the Georgetown Convention and Visitors Bureau is to:
Encourage the community's economic success through promotion of Georgetown as a tourist destination.
Preserve, promote and enhance the cultural heritage and unique character of the community.
Attract visitors to maximize the financial impact of tourism on the community.
The Convention & Visitor Bureau Board will meet on Friday, October 14 at 8:30 a.m. at
Convention and Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas.
MEMBERS PRESENT: Georgene Richaud, Ray Dorton, Christy Fisher, Tauyna Vessels,
Rita Healy, Al Shankkle, Karen Soeffker (arrived at 8:35 a.m.)
MEMBERS ABSENT: None
STAFF PRESENT: Cari Miller, Marcy Renneberg
GUEST: Kevin Stuckly, President, GHS Booster Club
Regular Session
(This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose authorized by the Open Meetings Act,
Texas Government Code 551.)
1. Welcome/Call to order
Chair Richaud called the meeting to order at 8:33 a.m.
Legislative Regular Session
2. Discussion and possible action regarding approval of the September 9, 2016 minutes.
Motion by Dorton; second by Vessels to approve the September 9, 2016 minutes.
Approved 6-0
Soeffker arrived at 8:35 a.m.
3. Discussion and possible action to approve a Hotel Occupancy Tax (HOT) Reimbursement
Grant for the UIL State Soccer Tournament.
Stuckly presented the UIL State Soccer Tournament HOT Grant application. The event is
scheduled for April 12 & 13, 2017. After discussion, the following motion was made.
Motion by Dorton, second by Vessels to approve the HOT Grant request in the amount of
$2,500.
Approved 7-0
4. Discussion and possible action to approve a Hotel Occupancy Tax (HOT) Reimbursement
Grant for the GHS Men's and Women's Annual Governor's Cup Soccer Tournament.
Stuckly presented the HOT Grant application for the GHS Men's and Women's Annual
Governor's Cup Soccer Tournament. The event is scheduled for three weekends in January,
2017. After discussion, the following motion was made.
Motion by Healy, second by Fisher to approve the HOT Grant request in the amount of
$2,250.
Approved 7-0
5. Discussion and possible action to approve a Hotel Occupancy Tax (HOT) Reimbursement
Grant for the Jack Frost Basketball Tournament.
The Board reviewed the Jack Frost Basketball Tournament HOT Grant application. The
tournament will be held on December 1-3, 2016. A representative from the tournament was
unable to attend to present the item. After discussion, the following motion was made.
Motion by Fisher, second by Vessels to approve the HOT Grant request in the amount
$2,000.
Approved 7-0
6. Presentation on the 2016-17 CVB Advertising Plan.
Renneberg presented the 2016-2017 Leisure Tourism Advertising Plan (attached). A
discussion of the elements of the Plan followed. Miller stated the Groups/Meetings portion
of the CVB Advertising Plan would be presented at the November meeting.
No action required.
7. Discussion and possible action regarding advertising and media exposure and dates of
upcoming events.
Miller provided information on numerous topics including HOT usage, advertising/media
status, and various upcoming events. The CVB September Monthly Review is attached.
The December CVB Board meeting will be cancelled.
No action required.
Adjournment
Chair Richaud adjourned the meeting at 9:55 a.m.
Georgene Richard, Chair
Ray DOrton, Secretary
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Cari Miller, Tourism Manager
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Date
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review - September 2016
Georgetown Tourism by Numbers
$73,769 Total amount of HOT collected in August (2015 = $68,494)
2,839 Visitors to the Visitor Center for the month of September (2015 = 1,815 )
3,903 Total Number of Leads for the month of September
45,742 VisitGeorgetown.com webpage views (2015 = 35,474)
6,181 Mobile App Users (2015=4,181)
6,201 Facebook Fans (2015 = 4,277)
Post Impressions 11,232
2,963 Twitter Followers (2015 = 2,105)
Tweet Impressions 20,800
Website/Social Media/Advertising
x September digital ads
TripAdvisor
Austin Monthly
Texas Meetings & Events
Texas Society of Association Executives
September print ads
Austin Monthly (43,000 monthly distribution)
Texas Meetings & Events (10,099 monthly distribution)
x Posted to Visit Georgetown, Texas Facebook, Twitter.com/visitgeorgetown and Instagram/visitgeorgetowntx
x Sent weekly mobile app push notifications for Table on Main, Market Days, Hands on History, Palace Theater and
Best of Georgetown Contest.
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Group Sales & Servicing
Groups Requesting Services: 6
x Requests for Proposals Received: 0
x Requests for Sales Leads for Room Availability: 0
x Services Provided: 215 goodie bags
x Conferences / Tradeshows: Connect Marketplace, Grapevine, August 25-27
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AFTERNOON: Meet and Plan Ray, £ate #2 I. EVENING: Art and About