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HomeMy WebLinkAboutMinutes_CVB_01.13.2017Minutes of Meetin(i of the Convention & Visitor Bureau Board City of Georgetown, Texas January 13, 2017 The mission of the Georgetown Convention and Visitors Bureau is to: Encourage the community's economic success through promotion of Georgetown as a tourist destination. Preserve, promote and enhance the cultural heritage and unique character of the community. Attract visitors to maximize the financial impact of tourism on the community. The Convention & Visitor Bureau Board met on Friday, January 13 at 8:30 am at Convention and Visitors Bureau Office, located at 103 W. 7th Street, Georgetown, Texas. MEMBERS PRESENT: Georgene Richaud, Christy Fisher, Tauyna Vessels, Rita Healy, Karen Soeffker, Al Shankkle MEMBERS ABSENT: None STAFF PRESENT: Cari Miller, Ray Dorton (left meeting at 8:45 a.m.) GUEST: Rolando Roman 1. Welcome/Call to order Chair Richaud called the meeting to order at 8:35 a.m. Ray Dorton informed the Board that he has accepted a position with the CVB and therefore; must resign from the Board. In accordance with City Board By -Laws, a City employee cannot serve on a Board. The Board expressed their appreciation to Dorton and wished him well in his new position. 2. Discussion and possible action regarding approval of the November 11, 2016 minutes Motion by Fisher, seconded by Healy to approve the November 11, 2016 minutes. Approved 6-0 3. Cyclocross Festival Hotel Occupancy Tax Grant Follow-up Report Presentation Rolando Roman presented the follow-up report. Roman stated this was the 5t" year of the Cyclocross Festival and this year's event was expanded to two days. The 2017 Festival will be held on October 14 & 15. No action was taken. 4. Texas State Age & Skill Based Cyclocross Championship Hotel Occupancy Tax Grant Follow-up Report Presentation Roman presented the follow-up report. The Board asked if Georgetown could host the State Championship in 2017. Roman stated that the event moves to a different location each year, but Georgetown could possibly host the event in 2019. No action was taken. 5. Discussion and possible action regarding Hotel Occupancy Tax Grant process and application forms After discussion, the following motion was made. Motion by Vessels, seconded by Fisher to add the following purpose statement to the grant application. To develop guidelines and evaluate proposals for the awarding offunds that promote tourism and the convention and hotel industry. Approved 6-0. Motion by Soeffker, seconded by Vessels to change the awarding of HOT grants to a quarterly process. Grants will be awarded at the October, January, April, and July meetings. Approved 6-0. 6. Discussion and possible action regarding Red Poppy Festival reserved seating Miller stated that currently reserved table seating remaining after sponsor fulfillment are sold to the general public. Last year reserved table seating cost was $,7,5'00 for Friday evening 0.00 and $375.00 for Saturday evening (each table seats eight). Individ als who have previously purchased tables have the first opportunity to purchase. After a lengthy discussion, the following motion was made: Motion by Richaud, seconded by Fisher that the reserved table seating for the Red Poppy Festival be increased from $80 to $100 for Friday evening, and from $375 to $600 for Saturday evening. Any tables not taken by sponsors will be sold and buyers will be chosen by a lottery system conducted by the CVB. Approved 6-0. 7. 2017 CVB Board agenda suggestions This item will be on the February 10 agenda. 8. Discussion and possible action regarding advertising and media exposure and dates of upcoming events Miller provided current status of the CVB's advertising and media activities. The CVB December Monthly Review is attached. 9. Adjournment Chair Richaud adjourned the meeting at 10:08 a.m. / Ge rgene Richaud, Chair u a� Win, Secretary Cari Miller, Tourism Manager 0 46 ,(� Date Downtown & Community Services Convention & Visitors Bureau ifr Monthly Review - December 2016 eeGeorgetown Tourism by Numbers 51AU11FULW SQUARE $101,447 Total amount of HOT collected in November (2015 = $70,241) �O� \` 5,066 Visitors to the Visitor Center for the month of December (2015 = 4,147) "1 GEORGETOWN 46,889 VisitGeorgetown.com webpage views (2015 = 34,204) 51% Bounce Rate* /Average is 40 — 50% (*Bounce Rate is single page views - reflects user engagement) 4,195 Mobile App Users (2015 =3,265) 6,690 Facebook Fans (2015 = 4,850) 169,444 Post Impressions 3,169 Twitter Followers (2015 =1,350) 42,200 Tweet Impressions 2,362 Emma Newsletter Emails (2015 = 2,033) 8.4% Mail Score* (out of 10%) / Emma Average is 7% (*Mail Score =Overall Email Quality) 32% Open Rate/ Emma Average Open Rate is 20% 1,227 Instagram Followers Website/Social Media/Advertising • December digital ads The Daytripper December Enewsletter Featured Placement (11,118 Subscribers) TripAdvisor Holiday Banner Ad Campaign (133, 353 impressions) Pandora Holiday Campaign (156,250 impressions) Facebook Paid Holiday Advertising Campaign (19,856 impressions) TourTexas.com Texas Meetings & Events Texas Society of Association Executives (new premium position) • December print ads Houstonia Print Ad Houston House & Home Print Ad Austin Monthly (43,000 monthly distribution) Texas Meetings & Events (10,099 monthly distribution) Texas Society of Association Executives Membership Directory (1,529 members) • Daytripper Sponsorship Television and Website • Posted to Visit Georgetown, Texas Facebook, Twitter.com/visitgeorgetown and Instagram/visitgeorgetowntx Sent weekly mobile app push notifications for Christmas Stroll, Swim with Santa and Holiday Lights Group Sales & Servicing • Groups Requesting Services: 1 • Requests for Proposals Received: 5 • Requests for Sales Leads for Room Availability: 1 ( • Services Provided: 45 goodie bags • Conferences / Tradeshows: 0 Media/PR (December Newton O'Neill Report Attached) • Pieces of Coverage: 7 • Online Readership: 3.53M • Estimated Coverage Views: 15K � "� �3 � y�'� I1.. + by .'r�'� is •' � <.a+.... �* 1 •' „ � � t LSI Yi � � � L � ' tI • 1 o AIX bLAUTI UARE ` At`;� ./ •GEORGEIOWW +r ..,. pq t Y • 1. � , .. � _ u a sort -Flocember 2016 14 W1 �i V.. 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NO^, x ' g wbrz news - Goopre Sc'. x Emdy I f C O www.southefnliving.Com/travel/und[scovered-places-to-visitgshopr,-in-cgoorgetoviri-tc-xis-undiscovered-places fh {r Sign up for free recipoilr dicor Idea & specitt! offers.Email Addres lip Code CUSTOMIZATION - WITH ENORMOUS POTENTIAL Tlaeruardw* SoutherdiVing; FOOD HOME GIFT GUIDES TRAVEL STYLE FOLLOW L* MAWNE SEARCH Most Southern Town in Texas: 43/50 Georgetown The whole town square, built around the courthouse, lights up for the holidays (but It's Southern as all get -out year-round). Have a bite at Burger University before hitting the antique shops, toy stores, boutiques, and more. E_« -- REALSIMPLE Visit Georgetown ) Texas Sponsored Content 5 Stylist Tricks for Dressing Between Seasons _`� - • -•� The wcmher may be hor and cold, but... 6 Fashion Trends That t1r Never Go Out of Style F"hion is ricklc&a 8230;-cept when it's nor_ Ws[ Minute Cruise Deals Maserati Unleashes Kelley Blue Book Names Southern Living DEC 27 2016 (IMAGE 2 Or 2) (EST_) MONTHLY VISITS: (EST.) COVERAGE VIEWS: DOMAIN AUTHORITY: J L'i 2K 68 N AVTON J1V O'Neill COM Ni U N I C A T 1 0N 5 3.5M 10.4K 79 LONG BEACH CITY COLLEGE VIKING JUST ANOTHER NEVIS PRESS SITE These Timelapses Of America's Fastest - Growing Cities Will Make Your Jaw Drop What Omer$ Are Reading �) - 1 �t How to Stop S.* and Inprow 4by LeatnLrg a Fe agn L gt ga Is Ch+a•1+ad W f !W idaa Y+hr P+n Me Y.. Heaah Easiar Thin You Thal W+to Ch+ �r f r _ ktan Dom Ik" Viagn I Thy Do This Tlw Crowd Behind Het Go. Litt[ F -I Phatos Toktn Seeenas 84- r—Dad,-14 ED Surprise Tragady Strak :�. ii 'Wal What lks Haya Born Vltatan Atoul htum Shod& Doctors Forgat Bot,. - :k"bkitmy FlaxhrgM E try Palriot You ONim? Do This Cmc$ Daly U.ds Io Knew About It you're anything like us. youYe probably gotten sucked down the Google Timelapse rabbit hole before. The tool shorn how titles all over the world have changed from 1984 to 2016. using millions of Satellite images. Googles Timelapse tool recently rec raved a major update, adding four more years of Images and sharper views. We looked at the fastest-growing cities in America per 2015 U.S. Census Data to see horn mese communities have changed over time. Be prepared — these nmelapses will blow your mind. 1. Georgetown. Teras Georgetown. Texas rose In population by 7.8 percent between July 1. 2014 and July 1, 2015. The city is 25 miles north of Austin and home to Southwestern University. 2 New Braunfels. Texas The city of New Braunfels. Texas saw its population rise 6.6 percent between 2014 and 2015. Its 25 miles northeast of San Antonio and 40 miles south ofAustln. The city hosts festivals like the Gruene Music and wine Festival and a ten-day sausage celebration celled Wurstfest. 3. Ankeny. Iowa This Suburb of Des Moines grew 6.5 percent between 2014 and 2015. Ankenys population has doubled In the last 15 years. according to The Des Moines Register. Ankeny Is a shat drive away from Des Moines leading attractions. like Blank Park Zoo and Greater Des Moines Botanical Carden. 4, Frisco, Texas Yet another Texas locale makes the list ofAntencas fastest-growing cities. Frisco. Texas grew 6.3 percent between 2014 and 201S. Fnsco sits in the Dallas -Fort Worth Metroplex. S. South Jordan Utah Utah is the fastest-growing state In the nation this year, according to the U.S. Census Bureau. South Jordan sits in the Salt Like Valley approximately 18 miles from Salt Lake City. Between 2014 and 2015, It grew by 6 percent. 6. Dublin California Dublin. California Is a suburb in the East Bay. approximately 25 miles from Oakland. You Mlyht Also Like Re9dar Gib Ihw hudaty 'A'lut tics Have From UK B.— FUshigta Ewry Baer Wtitar. Miott in, N 00 Patna[ Naafi to Al -t You Days Know Abdul Oriv.? L ?-0, hill Mum Shacks IM C—d 6ahnd Men Dara f4" Wcl—Faga1 Ile, Got OEif$, 'Aj,. 9 Trtay Do Bero.- D.This Suryn$e This Once Dad, - C—Dads `A' ED Hcwro Stat- C—I.adrl Had FJ Pttv, 7 Sr—g dna Itsktaa Why Taken Seconds Irprc.a Y—Peopk W— Bakre Tragedy F4elth CMemig Shtnk RECENT POSTS This Lady Gaga Parody Gwen A Willson Reasons, Why 2016 Really Sucked Marlisa Wells On %rave Secrets' Tonight Teen Murdered By Boyfriend Over Alleged Pregnancy Curie Fisher. A took At Her Career In Film Long Beach City College Viking DEC 27 2016 (IMAGE i OF 2) (EST.) MONTHLY VISITS: (EST.) COVERAGE VIEWS: DOMAIN AUTHORITY: 56 'found coverage NMVTON O'Neill COM MUN ]CATIONS 29.1K 4.64K 31 between 1014 and 10U. uuodln grew D.b percent. Dublin Is nome to a massive annual !,L PatnCKS Day Celebration drawing up to &0.000 visitors from the Bay Area. 7. Pearland, Texas Pearland. Texas grew by 5.3 percent In 2015. The city is Just a 20 -minute drive from downtown Houston. making it a convenient location for commuters. B. Milpitas. California Milpitas. California sits Just a few miles north of San Jose. The city grew by 5.3 percent between 2014 and 2015. Its also situated In Sutton Valley, near corporate headquarters for SanDisk and Flex. 9. Broomfield, Colorado The city and county of Broomfseld. Colorado grew by 5.2 percent from 2014 to 2015. Broomfield is Just 20 minutes from Denver and 10 minutes from Boulder. The community Is home to craft breweries like Nighthawk Brewery and 4 Noses Brewing Company. 10. Mount Pleasant South Carolina Mount Pleasant, South Carolina Is a town neighboring Charleston and North Charleston. It is home to Boone Hall. a plantation which you might recognize from "rhe Notebook.' Mount Pleasant grew by 4.7 percent between 2014 and 2015. xxxxxxxxxxxxxxxxx You RNght Also Like Croce -L.,ks Q E��V- -ir mm - '17 7--1 - - - -I I'" Find Evey Sectel The, F-pl Pipe EN -yr All IS Aatws You Ddnt l.naw taw, Shoeb Dison. RECENT COMMENTS Wart l.ept Hidden W, rn.n Mored This Wele Gal -1107 Will Fnld:t Dato. - Do Th!S Snocl Ylon»n . w» Daf.y Mr WordPress on HNlowdrltl! ARCHIVES December 2016 November -2016 H,w In Slop Smniy anA CMetlyadat Had lir Idea Naw Menny Flasld,;,x FmW tnolcs Tak+n October2016 Imp— 1'00, Health Why People LVele CMe!n0 Euy Pahwl Needs to 54 -rd, Bebe T,ngadl www Abom Stntcl June2016 1+ CATEGORIES s Animal News ka�s .� •' , _aeea• u Antiques TM Cwwd Beldnd Het GW 9 Out Cd 10 Pxaple Carl Nen Dort Hwd Vugn E Hhw lin Redken Guy Apple Devices u unik Smp,ise Get Though Th+ae Pholoa. They Do Ties Once Dady - L+mrad N Lwa..11 Can Ycu7 MWED �1 e. PREVIOUS NEAR a ' Cat,maks Out Of Chnttnws tit Sox WWERumo What() e L :NWWt AtaR%ttt Moment 1 W Mean PorRomkn Rel6nS? BE THE FIRST TO COMMENT Leave a Reply Your entail address will not be published. Name" Email Website Comment ARTS & CULTURE Automotive Auto; Baseball Basketball BIACKVOICES Business Canada CNebnty Cel billy, Netts Collectibles COMEDY Com(wter/MMD CRIME Discovenes Diversions DIVORCE eBay Motors Economy Education Long Beach City College Viking DEC 27 2016 (IMAGE 2 OF 2) (EST.) MONTHLY VISITS: 29.1K (EST.) COVERAGE VIEWS: 4.64K DOMAIN AUTHORITY: 66 'found coverage f'A FON O'Neill C O M M U N I C A T I O N S 31