HomeMy WebLinkAboutMinutes_CVB_03.09.2018
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review – February 2018
Georgetown Tourism by Numbers
$90,615 Total amount of HOT collected in January (2016 = $82,399)
2,677 Visitors to the Visitors Center for the month of February (2017=3,078)
30,436 VisitGeorgetown.com webpage views (2017 = 37,136)
3.18 Pages per session* / *Average is 2 Pages per session
12,689 RedPoppyFestival.com webpage views (2017 = 13,337)
2.38 Pages per session* / *Average is 2 Pages per session
9,025 Facebook Fans (2017 = 7,140)
Post Impressions 124,100
4,189 Twitter Followers (2017 = 3,300)
Tweet Impressions 33,400
3,295 Emma Newsletter Emails (2017 = 2,460)
8.5% Mail Score* (out of 10%) / Emma Average is 7% (*Mail Score =Overall Email Quality)
32% Open Rate / Emma Average Open Rate is 20%
1,834 Instagram Followers (2017 = 1,304)
Post Impressions 5,738
Website/Social Media/Advertising
• February digital ads
TourTexas.com Sponsored Page (Total Content Engagement = 34,414)
TourTexas.com Featured Video (Impressions 107,094; Video Views 155)
Houstonia Digital Banner Wanderlust Email (Emails sent 15,391, Emails opened 2,520, Link clicks 52)
Texas Society Texas Society of Association Executives Weekly E-Newsletter (circulation 2,000+)
• January print ads
Dallas-Fort Worth Society of Association Executives “Association Day” Full Page Ad (circulation 900+)
• Daytripper Sponsorship Television and Website (#2 non-City web referral/67 referrals/1.89 pages per session )
• Posted to Visit Georgetown, Texas Facebook, Twitter.com/visitgeorgetown, Instagram/visitgeorgetowntx and
Google+ Visit Georgetown, Texas
Group Sales & Servicing
• Groups Requesting Services: 3 Groups
• Requests for Proposals Received: 2 RFP received and responded to
• Requests for Sales Leads for Room Availability: 1
• Services Provided: 140 goodie bags / Year to Date: 181
• Conferences / Tradeshows: 1 / On-Site Bids: 0
Media/PR (February Newton O’Neill Report Attached)
• Pieces of Coverage: 3
• Online Readership: 10.7M
• Estimated Coverage Views: 37.7K
Monthly Report - Feb 2018
3
pieces of coverage:
10.7M
online readership:
37.7K
estimated coverage views:
11
social shares:
60
average domain authority:
SUMMARY MONTHLY REPORT - FEB 2018
TripSavvy
Jul 19 2017
(est.) monthly visits:10.6M
(est.) coverage views:28.4K
domain authority:81
11
Found when doing follow up
The Austinot
Feb 13 2018
(IMAGE 1 OF 6)
(est.) monthly visits:106K
(est.) coverage views:9.27K
domain authority:40
Re-ran article from 2016
The Austinot
Feb 13 2018
(IMAGE 2 OF 6)
(est.) monthly visits:106K
(est.) coverage views:9.27K
domain authority:40
Re-ran article from 2016
The Austinot
Feb 13 2018
(IMAGE 3 OF 6)
(est.) monthly visits:106K
(est.) coverage views:9.27K
domain authority:40
Re-ran article from 2016
The Austinot
Feb 13 2018
(IMAGE 4 OF 6)
(est.) monthly visits:106K
(est.) coverage views:9.27K
domain authority:40
Re-ran article from 2016
The Austinot
Feb 13 2018
(IMAGE 5 OF 6)
(est.) monthly visits:106K
(est.) coverage views:9.27K
domain authority:40
Re-ran article from 2016
The Austinot
Feb 13 2018
(IMAGE 6 OF 6)
(est.) monthly visits:106K
(est.) coverage views:9.27K
domain authority:40
Re-ran article from 2016
TravMedia
Feb 22 2018
Posted to TravMedia an online platform and event
company that connects travel/tourism professionals
with travel media - journalists, photogs, editors, etc.