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HomeMy WebLinkAboutMinutes_CVB_04.12.2018 Downtown & Community Services Convention & Visitors Bureau Monthly Review – March 2018 Georgetown Tourism by Numbers $101,229 Total amount of HOT collected in February (2017 = $82,275) 4,626 Visitors to the Visitors Center for the month of March (2017=4,075) 40,641 VisitGeorgetown.com webpage views (2017 = 47,190) 2.99 Pages per session* / *Average is 2 Pages per session 18,026 RedPoppyFestival.com webpage views (2017 =26,085) 2.55 Pages per session* / *Average is 2 Pages per session 9,195 Facebook Fans (2017 = 7,203) Post Impressions 69,300 4,270 Twitter Followers (2017 = 3,383) Tweet Impressions 29,100 3,342 Emma Newsletter Emails (2017 = 2,605) 8.8% Mail Score* (out of 10%) / Emma Average is 7% (*Mail Score =Overall Email Quality) 35% Open Rate / Emma Average Open Rate is 20% 1,932 Instagram Followers (2017 = 1,346) Post Impressions 20,511 Website/Social Media/Advertising • March digital ads TourTexas.com Sponsored Page (Total Content Engagement = 36,603) VacationFun.com Digital Ad Texas Society Texas Society of Association Executives Weekly E-Newsletter (circulation 2,000+) • March print ads See Texas First Spring Ad • Daytripper Sponsorship Television and Website (#2 non-City web referral/107 referrals/2.2 pages per session ) • Posted to Visit Georgetown, Texas Facebook, Twitter.com/visitgeorgetown, Instagram/visitgeorgetowntx and Google+ Visit Georgetown, Texas. Boosted three Facebook Ads and one Instagram Ad and served them to the Houston and Georgetown audiences. Group Sales & Servicing • Groups Requesting Services: 4 Groups • Requests for Proposals Received: 4 RFP received and responded to • Requests for Sales Leads for Room Availability: 1 • Services Provided: 450 goodie bags / Year to Date: 631 • Conferences / Tradeshows: 1 / On-Site Bids: 0 Media/PR (March Newton O’Neill Report Attached) • Pieces of Coverage: 12 • Online Readership: 1.01B • Estimated Coverage Views: 677K Monthly Report - March 2018 12 pieces of coverage: 1.01B online readership: 677K estimated coverage views: 7.16K social shares: 73 average domain authority: SUMMARY MONTHLY REPORT - MARCH 2018 MSN Mar 5 2018 (est.) monthly visits:982M (est.) coverage views:588K domain authority:96 Budget Travel Mar 7 2018 (IMAGE 1 OF 4) (est.) monthly visits:319K (est.) coverage views:1.57K domain authority:65 Budget Travel Mar 7 2018 (IMAGE 2 OF 4) (est.) monthly visits:319K (est.) coverage views:1.57K domain authority:65 Budget Travel Mar 7 2018 (IMAGE 3 OF 4) (est.) monthly visits:319K (est.) coverage views:1.57K domain authority:65 Budget Travel Mar 7 2018 (IMAGE 4 OF 4) (est.) monthly visits:319K (est.) coverage views:1.57K domain authority:65 Community Impact Newspaper Mar 15 2018 (IMAGE 1 OF 2) (est.) monthly visits:432K (est.) coverage views:6.48K domain authority:49 Community Impact Newspaper Mar 15 2018 (IMAGE 2 OF 2) (est.) monthly visits:432K (est.) coverage views:6.48K domain authority:49 Twitter - Travel Marilyn Mar 20 2018 25.2K Followers Southern Living Mar 20 2018 (IMAGE 1 OF 3) (est.) monthly visits:4.41M (est.) coverage views:13.1K domain authority:79  24 Southern Living Mar 20 2018 (IMAGE 2 OF 3) (est.) monthly visits:4.41M (est.) coverage views:13.1K domain authority:79  24 Southern Living Mar 20 2018 (IMAGE 3 OF 3) (est.) monthly visits:4.41M (est.) coverage views:13.1K domain authority:79  24 Southern Living Mar 20 2018 (IMAGE 1 OF 2) (est.) monthly visits:4.41M (est.) coverage views:13.1K domain authority:79  5.6K  130  37 Southern Living Mar 20 2018 (IMAGE 2 OF 2) (est.) monthly visits:4.41M (est.) coverage views:13.1K domain authority:79  5.6K  130  37 Smithsonian Mar 21 2018 (IMAGE 1 OF 6) (est.) monthly visits:13.2M (est.) coverage views:22.6K domain authority:88  380  27  3 Smithsonian Mar 21 2018 (IMAGE 2 OF 6) (est.) monthly visits:13.2M (est.) coverage views:22.6K domain authority:88  380  27  3 Smithsonian Mar 21 2018 (IMAGE 3 OF 6) (est.) monthly visits:13.2M (est.) coverage views:22.6K domain authority:88  380  27  3 Smithsonian Mar 21 2018 (IMAGE 4 OF 6) (est.) monthly visits:13.2M (est.) coverage views:22.6K domain authority:88  380  27  3 Smithsonian Mar 21 2018 (IMAGE 5 OF 6) (est.) monthly visits:13.2M (est.) coverage views:22.6K domain authority:88  380  27  3 Smithsonian Mar 21 2018 (IMAGE 6 OF 6) (est.) monthly visits:13.2M (est.) coverage views:22.6K domain authority:88  380  27  3 Texas Monthly Mar 21 2018 (IMAGE 1 OF 3) (est.) monthly visits:924K (est.) coverage views:2.61K domain authority:80  920  1 Texas Monthly Mar 21 2018 (IMAGE 2 OF 3) (est.) monthly visits:924K (est.) coverage views:2.61K domain authority:80  920  1 Texas Monthly Mar 21 2018 (IMAGE 3 OF 3) (est.) monthly visits:924K (est.) coverage views:2.61K domain authority:80  920  1 Texas Monthly Mar 23 2018 (est.) monthly visits:276K (est.) coverage views:1.51K domain authority:61 Free Fun in Austin Mar 27 2018 (IMAGE 1 OF 2) (est.) monthly visits:87.7K (est.) coverage views:4.83K domain authority:44  30  2 Free Fun in Austin Mar 27 2018 (IMAGE 2 OF 2) (est.) monthly visits:87.7K (est.) coverage views:4.83K domain authority:44  30  2 Travel + Leisure Mar 28 2018 (IMAGE 1 OF 2) (est.) monthly visits:7.86M (est.) coverage views:16.7K domain authority:85  20  2 Travel + Leisure Mar 28 2018 (IMAGE 2 OF 2) (est.) monthly visits:7.86M (est.) coverage views:16.7K domain authority:85  20  2 gobankingrates.com Mar 30 2018 (est.) monthly visits:2.08M (est.) coverage views:6.73K domain authority:77