HomeMy WebLinkAboutMinutes_CVB_02.09.2018
Downtown & Community Services
Convention & Visitors Bureau
Monthly Review – January 2018
Georgetown Tourism by Numbers
$84,354 Total amount of HOT collected in December (2016 = $71,068)
2,581 Visitors to the Visitors Center for the month of January (2017=2,766 )
31,082 VisitGeorgetown.com webpage views (2017 = 34,545 )
3.33 Pages per session* / *Average is 2 Pages per session
9,282 RedPoppyFestival.com webpage views (2017 = 7,339 )
2.92 Pages per session* / *Average is 2 Pages per session
8,932 Facebook Fans (2017 = 6,977)
Post Impressions 124,100
4,127 Twitter Followers (2017 = 3,232)
Tweet Impressions 22,000
3,279 Emma Newsletter Emails (2017 = 2,460)
8.4% Mail Score* (out of 10%) / Emma Average is 7% (*Mail Score =Overall Email Quality)
33% Open Rate / Emma Average Open Rate is 20%
1,834 Instagram Followers
Post Impressions 5,738
Website/Social Media/Advertising
• January digital ads
TourTexas.com Sponsored Page (Total Content Engagement = 28,304)
TourTexas.com Featured Video (Impressions 123,148; Video Views 151)
Texas Society of Association Executives E-Newsletter (circulation 2,000+)
• January print ads
Houstonia Long Weekends Print Ad
Christian Meetings & Conventions Association Quarterly Newsletter (circulation 900+)
Association Leadership January/February Magazine (circulation 1,213+)
• Daytripper Sponsorship Television and Website (#4 non-City web referral/51 referrals/3.11 pages per session )
• Posted to Visit Georgetown, Texas Facebook, Twitter.com/visitgeorgetown, Instagram/visitgeorgetowntx and
Google+ Visit Georgetown, Texas
Group Sales & Servicing
• Groups Requesting Services: 3 Groups
• Requests for Proposals Received: 17 RFP received and responded to
• Requests for Sales Leads for Room Availability: 3
• Services Provided: 41 goodie bags / Year to Date: 41
• Conferences / Tradeshows: 1 / On-Site Bids: 0
Media/PR (January Newton O’Neill Report Attached)
• Pieces of Coverage: 2
• Online Readership: 211K
• Estimated Coverage Views: 17K
Monthly Report - Jan 2018
2
pieces of coverage:
211
online readership:
17
estimated coverage views:
36
social shares:
41
average domain authority:
SUMMARY MONTHLY REPORT - JAN 2018
Marilyn Jones' Twitter
Jan 8 2018
25.7k followers
Travels with Tam!
Jan 19 2018
(IMAGE 1 OF 5)
(est.) monthly visits:211
(est.) coverage views:17
domain authority:41
34
2
Travels with Tam!
Jan 19 2018
(IMAGE 2 OF 5)
(est.) monthly visits:211
(est.) coverage views:17
domain authority:41
34
2
Travels with Tam!
Jan 19 2018
(IMAGE 3 OF 5)
(est.) monthly visits:211
(est.) coverage views:17
domain authority:41
34
2
Travels with Tam!
Jan 19 2018
(IMAGE 4 OF 5)
(est.) monthly visits:211
(est.) coverage views:17
domain authority:41
34
2
Travels with Tam!
Jan 19 2018
(IMAGE 5 OF 5)
(est.) monthly visits:211
(est.) coverage views:17
domain authority:41
34
2