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HomeMy WebLinkAboutAgenda_ARTAB_10.21.2014Notice of Meeting for the Arts and Culture Advisory Board of the City of Georgetown October 21, 2014 at 4:30 PM at Small conference room, 2nd floor, Georgetown Public Library, 402 W. 8th Street The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City at least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at 113 East 8th Street for additional information; TTY users route through Relay Texas at 711. Regular Session (This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose authorized by the Open Meetings Act, Texas Government Code 551.) A Citizens who wish to address the Board. As of the deadline, no persons were signed up to speak on items other than what was posted on the agenda. B Announcements of upcoming events. C Consideration and approval of minutes of September 16, 2014 Arts and Culture Board meeting. D Report regarding the operation of the Georgetown Art Center from September 16, 2014 through October 20, 2014. -- Eric Lashley, Gary Anderson E Report and possible action regarding expenditure of funds from the Arts and Culture Board budget -- Judy Fabry, Eric Lashley F Report on Art and Wine in the Square event survey of artists. --Eric Lashley, Gary Anderson. G Consideration and possible action regarding proposed mural and mural subcommittee for library plaza. --Eric Lashley H Review of final reports submitted by the nonprofit arts organizations that received grants in 2014. -- Judy Fabry I Report concerning the Texans for the Arts legislative initiative for funding the Texas Commission on the Arts Cultural District. --Eric Lashley, Amanda Still J Consideration and possible action to fund a public art project in November 2014 --Eric Lashley. K Consideration of dates of coming meetings -- Eric Lashley CERTIFICATE OF POSTING I, Jessica Brettle, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice of Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public at all times, on the ______ day of __________________, 2014, at __________, and remained so posted for at least 72 continuous hours preceding the scheduled time of said meeting. ____________________________________ Jessica Brettle, City Secretary City of Georgetown, Texas SUBJECT: Citizens who wish to address the Board. As of the deadline, no persons were signed up to speak on items other than what was posted on the agenda. ITEM SUMMARY: FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss City of Georgetown, Texas SUBJECT: Announcements of upcoming events. ITEM SUMMARY: FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss City of Georgetown, Texas SUBJECT: Consideration and approval of minutes of September 16, 2014 Arts and Culture Board meeting. ITEM SUMMARY: FINANCIAL IMPACT: This item has no financial impact. SUBMITTED BY: Lawren Weiss ATTACHMENTS: Description Type Minutes September 2014 Backup Material City of Georgetown, Texas SUBJECT: Report regarding the operation of the Georgetown Art Center from September 16, 2014 through October 20, 2014. -- Eric Lashley, Gary Anderson ITEM SUMMARY: FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss City of Georgetown, Texas SUBJECT: Report and possible action regarding expenditure of funds from the Arts and Culture Board budget -- Judy Fabry, Eric Lashley ITEM SUMMARY: FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss ATTACHMENTS: Description Type Budget Summary Sept. 2014 Backup Material Budget Breakdown Sept. 2014 Backup Material Date Item Amount Balance 10/10/2013 Sponsorship of Chadwick & Spector 50,000 exhibit @ Art Center 2,500 47,500 & reimbursement for printing of Benini materials PO 3400163 1,000 46,500 10/14/2013 Printing invitations for ribbon-cutting 432.94 46,067 10/17/2013 Sun McColgin honorarium 300.00 45,767 Pokey Park honorarium 300.00 45,467 Art Center expense ($10,000 budgeted) Micheal Epps honorarium 300.00 45,167 Marketing/promo ($10,000 budgeted) Terry M. Jones honorarium (2 pieces)600.00 44,567 Events/receptions ($2,000 budgeted) 10/21/2013 Nick Ramos 10/18/13 ribbon-cutting invite 150.00 44,417 Public art/Sculp Tour ($10,000 budgeted) 10/26/2013 JF MC charges for ribbon-cutting recep.696.62 43,720 Scholarships & Grants ($17,000 budgeted) 11/13/2013 Micheal Epps honorarium 300.00 43,420 Training & Administration ($1,000 budgeted) 12/2/2013 Purchase of Queen of Scotland 3822.00 39,598 12/9/2013 Matt Graves, Art Center video 250.00 39,348 1/13/2014 D&L Printing, sculpture tour brochures 888.05 38,460 1/23/2014 Georgetown Art Works, gift for J. Estes 50.00 38,410 1/22/2014 Faith Schnexnayder honorarium 300.00 38,110 1/22/2014 Dar Richardson honorarium 300.00 37,810 1/28/2014 D&L Printing, Art Galleries rack cards 132.10 37,678 1/27/2014 grant to Wmson Co Symph Orch 2000.00 35,678 1/27/2014 grant to Georgetown Symp Society 3000.00 32,678 2/4/2014 grant to EVHS Percussion Program 500.00 32,178 2/4/2014 GTX plaques for (2) library sculptures 58.75 32,120 2/17/2014 grant to Community Montessori 1500.00 30,620 2/24/2014 GTX plaques (repl Pokey Park/Shaman)15.00 30,605 2/25/2014 Affordable Signs (signage on 3 doors)175.00 30,430 3/3/2014 grant to Georgetown Festival of the Arts 3000.00 27,430 3/10/2014 Affordable Signs (addtl signage)31.75 27,398 4/16/2014 Williamson Museum (sculpture)2500.00 24,898 6/2/2014 Texas Society of Sculptors (prize money)1800.00 23,098 6/2/2014 grant to Palace Theater 2500.00 20,598 6/3/2014 Georgetown Art Center, Snell & Benini 2125.00 18,473 6/10/2014 IntroVisuals TX (Google map virtual tour)550.00 17,923 6/19/2014 Georgetown Art Center, Snell painting 1050.00 16,873 6/25/2014 Sweetwater (2) wireless PA systems 479.98 16,393 6/23/2014 Jack Johnson Construction (airport pads)650.00 15,743 8/7/2014 Bob Ragan (sculpture honorarium, airport)300.00 15,443 Terry Jones (sculptures honorarium, airport)600.00 14,843 8/11/2014 GTX Awards (plaques for sculptures)45.00 14,798 8/25/2014 Affordable Signs (Art Ctr emerg exit)32.84 14,765 9/4/2014 PO 3404440 Art Center equip 3600.00 11,165 9/11/2014 po3404533 Ideal Signs/Cult Dist banners 3000.00 8,165 9/11/2014 LB MC to DPS/bkgd cks for Art Center vol 102.76 8,062 9/15/2014 PO 3404571 Graphismo/design banners 2000.00 6,062 9/29/2014 GTX Awards (plaques for sculptures)38.99 6,023 9/29/2014 grant to Vivace Youth Orchestra 1350.00 4,673 grant to Williamson Museum 725.00 3,948 grant to Georgetown Symp Society 725.00 3,223 grant to Gtwn Festival of the Arts 725.00 2,498 grant to Gtwn Palace Theatre 725.00 1,773 grant to Wmson Co Symph Orch 725.00 1,048 9/29/2014 PO3404699 Wmson Co Sun ads 882.39 165.83 Arts & Culture Board Expenses FY 2013-14 Art Center Marketing/Events/Public Art/Scholarships/Training & Balance Promotion Balance Receptions Balance Sculpture Tour Balance Grants Balance Admin Balance Starting $10,000.00 Starting $10,000.00 Starting $2,000.00 Starting $10,000.00 Starting $17,000.00 Starting $1,000.00 $2,500.00 $7,500.00 $888.05 $9,111.95 $432.94 $1,567.06 $300.00 $9,700.00 $2,000.00 $15,000.00 $50.00 $950.00 $1,000.00 $6,500.00 $132.10 $8,979.85 $150.00 $1,417.06 $300.00 $9,400.00 $3,000.00 $12,000.00 45.00$ $905.00 $250.00 $6,250.00 3,000.00$ $5,979.85 $696.62 $720.44 $300.00 $9,100.00 $500.00 $11,500.00 847.33 $57.67 $206.75 $6,043.25 2,000.00$ $3,979.85 720.00 $0.44 $600.00 $8,500.00 $1,500.00 $10,000.00 50 $7.67 $2,125.00 $3,918.25 162.00 $3,817.85 $300.00 $8,200.00 $3,000.00 $7,000.00 $550.00 $3,368.25 3625.00 $192.85 $3,822.00 $4,378.00 $2,500.00 $4,500.00 $479.98 $2,888.27 39.00 $153.85 $300.00 $4,078.00 trf $2500 to Pub Art $2,000.00 $32.84 $2,855.43 $300.00 $3,778.00 trf $700 to pub art 1,300.00$ $3,702.76 ($847.33)$58.75 $3,719.25 $1,300.00 $0.00 see Trng & admin $15.00 $3,704.25 add $2500 < S&G $6,204.25 $2,500.00 $3,704.25 $1,800.00 $1,904.25 $1,050.00 $854.25 $650.00 $204.25 add $700 < S & G $904.25 $900 $4.25 9/15/2014 used balance remaining in Art Center plus $847.33 from Training and Admin to cover $3600 for Art Center wish list and $102.76 for bkgd checks for Art Center volunteers 9/29/2014 used remaining balances to pay for year-end grants, ads in Sun, and plaque for airport sculpture City of Georgetown, Texas SUBJECT: Report on Art and Wine in the Square event survey of artists. --Eric Lashley, Gary Anderson. ITEM SUMMARY: To better understand what motivates artists to participate in events in which their art may be sold and to determine whether participants in the Art and Wine in the Square event on September 29-30 were satisfied with their experience, Board member Gary Anderson surveyed the artists who were there. The compilation of the results of his survey is attached. FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss ATTACHMENTS: Description Type Survey Results 2014 Art and Wine on the Square Event Backup Material Artist SurveyGeorgetown Arts & Culture Board Please circle the response that best describes your experience at 2014 Art & Wine in the Square. For Art & Wine in the Square, I traveled: <50 miles 51-100 miles 100-250 miles 250-500 miles 500+ miles Considering weather and other factors as well as my experience so far in 2014, attendance at my booth was Far below average Below average Average Above average Far above average Considering the shows I have experienced so far in 2014, sales at my booth were Far below average Below average Average Above average Far above average Considering other shows I have experienced, A&WitS was promoted, organized, and planned adequately. Strongly disagree Disagree Not sure Agree Strongly agree In my experience, I prefer shows that feature: Compact show layout with less storage Loose show layout with more storage In my experience, and considering my history of art sales, I prefer shows that feature: An art-patron approach (lower potential attendance) A general-attendance approach (higher potential attendance) In my experience, I prefer shows that feature: An entrance fee with controlled access No entrance fee and open access Please rank 1-4 with 1 as most preferred and 4 as least preferred. I prefer to keep booth fees low by: _____ Limiting Marketing/Promotions _____ Limiting number of non-artist promo/sales booths _____ Limiting judging/jury expenses _____ Limiting artist amenities, hospitality Are you currently represented by one or more galleries? Yes No Feedback from artists is very important to us. Please provide your suggestions & comments below. Thank you! _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ 44% 9% 22% 9% 16% 22% 31% 22% 16% 3% 31% 28% 13% 19% 3% 3% 9% 28% 34% 16% 19% 69% 34% 47% 25% 63% 0% 60% 28% 3% 50% 44% Artist Survey Results Art & Wine in the SquareGeorgetown, TexasSeptember 26-28, 2014 Number of artists promoted in ads: 50Number of artists listed on brochure: 43Number of artists attending: 33Survey response: 32 of 33 or 97% Artists with whom I spoke commented favorably on the relaxed, laid-back, friendly atmosphere and lay-out of the event. Several commented on the attractive Square and historic buildings. A number mentioned they liked the ease of loading, unloading, and parking. Unfavorable comments included how visitors seemed to simply “stumble” upon the show and were not expecting higher quality work at higher prices and that there were few motivated buyers for items other than jewelry. Written Responses: 25 • Like that every booth is a corner booth - makes for more light and visual openness. • It seems to be a well run show. Everyone(staff) has been very nice. Parking has been great. If you could figure out how to install buzzers in the peoples seats to get them to come outside, that would be great. All is well here as far as we can tell. Thanks for having us. • I understand several artists cancelled - but would like to have seen more variety and more integration of artists i.e. not most of jew-elers in a cluster. Also, spread show out more and add another 50-100 artists. Make it worth visitors’ trip to shop and see more. • This was my first show in Texas! It was a good show. I’ve been showing in Michigan for the past 5 yrs. but have moved to Texas and I am looking for shows that are a good fit for me. • If you knew people were not coming, you should have put the booths together. There were way too many blank spaces for 7th St. And too much jewelry on the end. Put wine tent in middle and art tents on both ends. • The show was very profitable for me and the people of Georgetown are wonderful - I did however hear quite often that they had no idea the show was going on and that they just stumbled across us. Perhaps more/better local advertising. • We liked the organization of the event. It would have been nicer to have the music events around the square not only on one side. • Planning this fair at the same time as Pecan St. Festival in Austin caused low attendance. • Probably because Pecan Street Festival was this weekend attendance was lower. However, I love to participate in show in George-town, especially ones with very few commercial vendors. • Better communication. Less expenses. More ads. • I thought it was great idea to have a wine festival like you did at the same time as the art show. Buyers were fun, relaxed & willing to buy. The evening hours were very successful for this reason. I haven’t done this show before so I have no previous years to com-pare to. But would come back if juried in again. Pleased so far! Not sure if the show was promoted in Austin. Quite a few people who came were coming to Georgetown for something else. • This venue is very nice, comfortable, friendly, just wondering where everyone is considering the wonderful weather. • Need to promote more instead of booklet; maybe a banner or two throughout town! • We were in front of the toy store which had a floor display piano keyboard. It was quite noisy and distracting, 2 adults and several children tripped and fell down on it. They graciously removed it for Sunday! • I think this work better as a craft fair. Not an art crowd. • I was disappointed how many customers didn’t know what our event was and just come upon it. Also, the Facebook page had 2012 information and wasn’t updated. I liked my location with sun. The cold water was great. • Beautiful weather - just did not work for artists - wine looked like more attendance. • I thought the wine event combined w/ the art show was a great idea, seemed to help attendance. • This is by far the worst fair in terms of sales we have ever been to. There were very few active buyers - not sure why. • Consistency of show times in promotions; more access to garbage cans; recycle cans • Show is well run. People are nice but I believe my price is too high for this market. • Really like having electric power source without extra cost; access to load & unload; enjoyed music background- could have been a little louder. • Good as it could be. • Good service; booth design is reasonable. • I did this show more for PR than sales - hope to build sales later. City of Georgetown, Texas SUBJECT: Consideration and possible action regarding proposed mural and mural subcommittee for library plaza. --Eric Lashley ITEM SUMMARY: The proposed mural will be on the northeast wall of the library plaza, which is located outside of the Red Poppy Cafe. The wall is not library property, but the property owner is willing to allow the mural. FINANCIAL IMPACT: Funding for this item would come from the Arts and Culture Board's regular budget for public art. SUBMITTED BY: Lawren Weiss City of Georgetown, Texas SUBJECT: Review of final reports submitted by the nonprofit arts organizations that received grants in 2014. --Judy Fabry ITEM SUMMARY: All grantees submitted final reports before the designated deadline. They also appeared before Council to express their appreciation for the City's support. FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss City of Georgetown, Texas SUBJECT: Report concerning the Texans for the Arts legislative initiative for funding the Texas Commission on the Arts Cultural District. --Eric Lashley, Amanda Still ITEM SUMMARY: FINANCIAL IMPACT: This item has no direct financial impact. SUBMITTED BY: Lawren Weiss ATTACHMENTS: Description Type Arts Funding and Leadership Development Backup Material Arts Funding and Leadership Development Attending the Arts Funding and Leadership Development Workshop organized by the Texans for the Arts has infused me with renewed hope for our emerging GAW non-profit organization! I feel that one of the most important components of GAW that has yet to be developed is an effective fundraising task force. So the presentation entitled, “Developing a Fundraising Board and the Seven Faces of Philanthropy”, was something I just had to sit in on! What’s even better is that these philosophies and fundraising techniques used for non-profits can also be applied as sales and marketing strategies for artists and art businesses. Because while operating my business, I have quickly found that selling artwork is one of the absolute most difficult products to sell…especially if it is high end art. Very rarely will a retail customer simply purchase a large, expensive piece of art. So to sell art, it’s more about building relationships and cultivating “donors” or “clients” (not customers); marketing to a specific target audience. And this is exactly what this presentation was about. The presentation was given by Cookie Gregory Ruiz. She is currently the Executive Director of Ballet Austin after promotion to the position in 1999. She had previously served as Ballet Austin’s Development Director in charge of fundraising since 1996. During her presentation, she did speak about the logistics of developing a strong executive board, but of most interest to me was her outline of the donor development cycle and the seven faces of philanthropy. So I will quickly share these steps along with the seven donor profiles. Step I: Assessment – Identify and qualify donor prospects Step II: Cultivation/Courtship – Develop and build relationships with qualified prospects and share the mission of the organization through invitations to organization events that include a high end ambience surrounded by good food, wine, music, and beautiful florals. Positive contact must be made with the prospect 5-7 times before they are asked to give a monetary donation! Step III: The Ask: Solicitation for the monetary donation Step IV: Stewardship – The obligation to acknowledge the gift with different types of recognition 5-7 more times over the course of a year before donors are asked again for money. IE…thank you notes, certificates, public acknowledgment at beautiful events… So there was a book written about seven major types of donors, The Seven Faces of Philanthropy: a New Approach to Cultivating Major Donors by Russ Alan Prince and Karen Maru File. These donor profiles are very helpful in tailoring events to appeal to the different types of philanthropic people. I. The Communitarian: “Doing good makes sense”; “The success of the organization is tied to the success of the community which is tied to the success of my business which makes me happy”; I am an example of this. II. The Devout: Mostly religious motivation; The idea that “not everything I earn belongs to me” III. The Investor: Wants to see a return on investment; Philanthropy is a business relationship, and tax avoidance is a high motivator. i.e. My husband - “we are reaching the end of the year, and we need to burn some cash to avoid a high tax penalty”; But they do not want to just throw money away. They like to see their investments flourish. IV. The Socialite: “Doing good is fun”; Not big monetary donors; but can bring big donors. They are good to have at events to work the crowd. V. The Repayer: The principle of giving back; they like to give to organizations with good educational programs and also have an element of “giving back” to the community; ie…community art centers that make art accessible to the average consumer; Carol Light who is painting (10) 5x7 canvases for Gallery Georgetown; Denise Armstrong and Joanna Davis who hosted an art collector series, bought a Benini, and bought a $5,000 piece of artwork from me VI. The Altruist: Genuinely selfless donors who feel the wealthy have a greater obligation to give; they are not influenced by others and are usually the anonymous donors V. The Dynast: Doing good is a family tradition; “Old Money”; focus on the core mission of institutions such as education and the “giving back” concept ************************************************************************************* So with all that I have learned from this workshop, I would like to share with you why I have renewed hope in the fundraising capabilities of GAW and why I feel that Gallery Georgetown incorporates so many of the fundraising concepts shared in the workshop as well as used by other successful non-profits. I. This is a major fundraising event that gives GAW the opportunity to showcase the core mission and values of their non-profit to many different types of qualified donor prospects. So this fulfills Step I of the Development Cycle: Cultivation/Building Relationships; GAW has mailed very nice invitations to their target market of qualified prospective donors. This mailing list also consists of 50 qualified prospects from each participating venue. II. This event also qualifies for Step 4: Stewardship; as the Art Center celebrates its first year in operation, they are taking the opportunity to thank the major donors and volunteers publicly III. The “Faces of Philanthropy” that Gallery Georgetown is marketing to with a goal to build relationships with include: A. The Communitarian: The concept of having artists contribute small 5x7 canvas panels to be sold at an affordable price of $25 is an example of an artist community working together to raise funds for the community art center while making art accessible and affordable to the community. Communitarians love this because they operate from the idea that “what is good for the community is good for me”. (A quick note: these 5x7 canvas panels are not to be considered fine art; that is why the artists do not include their signatures on the front. They are indeed a “gift” item...so it’s a totally different consumer product than high end fine art. Austin 5x7’s go for $100 each, but we decided on the price of $25 because we learned that we priced ourselves out of the market the first year with the $50 posters. They didn’t sell and we lost approx. $300 that year.) B. The Investor: Usually I would categorize myself as a Communitarian, but in the case of Gallery Georgetown, I am actually an investor! Here is why…as an art business owner in Georgetown, I have discovered that there is a very limited market for high end art, and it’s definitely not enough to sustain my overhead. Gallery Georgetown represents one of the City’s goals for economic development by making Georgetown a destination city. They recognize that for our downtown boutique businesses and other emerging high end businesses to thrive, we cannot rely on the current Georgetown market, unfortunately. Because of marketing investments by the City, Gallery Georgetown has brought much, new out-of-town exposure to our art businesses. Examples: the first year, Fred Bolgen of Framer’s Gallery was against having Gallery Georgetown on the Saturday after First Friday because he was satisfied with the sales he usually got from the First Friday event and that his people would not come out two nights in a row. He called me after Gallery Georgetown and thanked me for sticking with it because he got a totally different crowd than First Friday and was very happy about it. The second year of Gallery Georgetown was my best attended event with the most sales ever! When I see the investments made by the City and the results we’ve had so far, I will definitely invest in Gallery Georgetown this year because of the exposure and opportunity to build relationships with a more targeted art market. So I have purchased 7 small pieces of fine artwork from my artists to donate to the Gallery Georgetown silent auction… C. The Socialite: no elaboration needed here! D. The Repayer: The Repayer likes to give to organizations that provide educational opportunities. There is an educational component in Gallery Georgetown in that the Art Center is accepting 5x7 canvases from art students as well as community members interested in the arts…this provides an educational opportunity in selling their product. I also have the advanced art class students at Bremond ISD each painting a 5x7…the instructor has made the project part of their curriculum. The Repayer also likes to give back to organizations that support causes that have helped them succeed. Examples would be the artists that I have asked to participate by painting 5x7 canvases. I only asked artists that I have been successful in selling their product. These artists are very happy to contribute, and each one offered to paint more canvases than I asked them to! Carol Light, my most successful artist, painted 10 canvases! She says that not only is it for a good cause, but the success of the Art Center means success for our local art community. E. The Dynast: Gallery Georgetown may be a small component of motivation for this type of philanthropist. Gallery Georgetown does fulfill two of the core missions of the Art Center: making art accessible to the public and providing educational opportunities to the public…examples have been mentioned above. In closing I would like to mention that at least 10% of a non-profit group’s operating budget should come from governmental entities. So I would like to extend an invitation to each of you to attend Gallery Georgetown this year in order to see the event in action and decide for yourselves if an Arts & Culture Board grant toward Gallery Georgetown expenses for the Art Center is a worthy investment for the Arts & Culture Board. City of Georgetown, Texas SUBJECT: Consideration and possible action to fund a public art project in November 2014 --Eric Lashley. ITEM SUMMARY: This public art project is a traveling memorial for the victims of terrorism. It is called Letters of Sacrifice and is the work of artist Jenn Hassin. You can see the piece at www.jennhassin.com. The charge to display it in Georgetown for one month is $1200. FINANCIAL IMPACT: If approved by the Arts and Culture Board, the $1200 would be paid from the Board's regular budget for public art. SUBMITTED BY: Lawren Weiss City of Georgetown, Texas SUBJECT: Consideration of dates of coming meetings -- Eric Lashley ITEM SUMMARY: Consideration of whether the dates of future meetings are agreeable to the Board. FINANCIAL IMPACT: n/a SUBMITTED BY: Lawren Weiss