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HomeMy WebLinkAboutAgenda_ARTAB_02.18.2020Notice of Meeting for the Arts and C ulture Adv isory B oard of the City of Georgetown F ebruary 18, 2020 at 4:30 P M at Classroom 211, 2nd floor, Georgetown P ublic L ibrary, 402 W. 8th Street T he C ity o f G eorgetown is c o mmitted to c ompliance with the Americans with Dis ab ilities Ac t (ADA). If yo u req uire as s is tanc e in participating at a p ublic meeting d ue to a disability, as d efined und er the ADA, reasonable as s is tance, ad ap tatio ns , or acc o mmo d ations will b e provid ed up o n req uest. P leas e contac t the C ity S ecretary's O ffic e, at leas t three (3) d ays p rio r to the s cheduled meeting date, at (512) 930-3652 or C ity Hall at 808 Martin Luther King Jr. S treet, G eo rgeto wn, T X 78626 for ad d itional info rmation; T T Y us ers route thro ugh R elay Texas at 711. Regular Session (T his R egular S es s ion may, at any time, be rec es s ed to c o nvene an Exec utive S es s ion for any purp o s e authorized b y the O pen Meetings Ac t, Texas G o vernment C ode 551.) A C itizens wis hing to ad d res s the b o ard . – Jane Es tes, C hair. B Announc ements regarding arts and culture. – Jane Es tes, C hair. C C ons id eratio n and p o s s ib le ac tion to app ro ve the minutes from the January 21, 2020 Arts and C ulture Bo ard meeting. – Jane Es tes, C hair. D C ons id eratio n and p o s s ib le ac tion to ado p t the final vers io n o f the updated G eorgetown Arts and C ulture S trategic P lan 2020-2025. -Amand a S till, Arts and C ulture C o o rd inator. E C ons id eratio n and p o s s ib le ac tion to pres ent an ho norary award to Dr. and Mrs . Ells worth P eterson. – Eric Lashley, Library Direc tor. F C ons id eratio n o f Arts and C ulture C o ordinator rep o rt. - Amand a S till, Arts and C ulture C o o rd inato r. G C ons id eratio n and p o s s ib le ac tion regarding future meeting d ates. – Jane Es tes , C hair. H Adjourn to Lark & O wl Books ellers for board memb er farewell event. - Jane Es tes, C hair. Ce rtificate of Posting I, R obyn Dens mo re, C ity S ec retary for the C ity of G eorgetown, Texas, do hereb y certify that this Notice of Meeting was p o s ted at C ity Hall, 808 Martin Luther King Jr. S treet, G eorgeto wn, T X 78626, a p lace readily acc es s ib le to the general p ublic as req uired by law, on the _____ day of _________________, 2020, at __________, and remained so p o s ted fo r at leas t 72 c o ntinuo us hours prec eding the sc heduled time of s aid meeting. __________________________________ R o b yn Dens more, C ity S ecretary Page 1 of 30 Minutes of the Meeting of the Arts and Culture Board City of Georgetown, Texas January 21, 2020 The Arts and Culture Board met on Tuesday, January 21, 2020 at 4:30 p.m. in the second floor Small Conference Room of Georgetown Public Library, 402 W. 8 th Street. Present: Susie Flatau, Tim Fleming, Laura Sewell, and Sharon Snuffer, Carol Watson, and Linda Wilde. Absent: Jane Estes Staff present: Amanda Still – Arts and Culture Coordinator, Eric P. Lashley – Library Director and Lawren Weiss-Administrative Assistant. Vice Chair Sewell called the meeting to order at 4:30 p.m. Regular Agenda A. Citizens wishing to address the board. –Laura Sewell, Vice Chair. None were present. No action required. B. Announcements regarding arts and culture. –Laura Sewell, Vice Chair. Board members announced upcoming events for Georgetown Art Works, Southwestern University, Georgetown ISD and other local arts organizations. No action required. C. Consideration and possible action to approve minutes from the December 17, 2019 Arts and Culture Board meeting. -Jane Estes, Chair. No discussion necessary. Motion by Flatau; second by Snuffer to approve the December 17, 2019 minutes as distributed. Approved 6-0 (Estes absent). D. Consideration and possible action to award Arts and Culture Grants 2020 Round 1 for events and programs taking place in Georgetown between April 2020 and September 2020 . -Amanda Still, Arts and Culture Coordinator. Board members discussed details of the grant proposals received and recommended awarding each qualifying applicant as listed below. Motion by Watson; second by Fleming to award an Arts and Culture grant to: - Congregation Havurah Shalom for the Anne Frank: Let Me Be Myself exhibit-$2,000 - Georgetown Art Works for Critters: Our Animal World exhibit-$1,900 - Georgetown Festival of the Arts for Start Spangled Banner-$2,409 - GTX Film for the 2020 Film Festival & Conference-$1,500 - SU Native for the Spring Powwow-$2,000 - Texas Bach Festival for the 2020 Festival-$1,500 Approved 6-0 (Estes absent). No further discussion necessary. E. Consideration and possible action to approve or revise the updated Georgetown Arts and Culture Strategic Plan 2020-2025. -Amanda Still, Arts and Culture Coordinator. Board discussed proposed updates to the strategic plan (attachment) and determined voting would take place during February’s meeting to finalize the updates. No action taken. F. Consideration and possible action to approve the National Endowment for the Arts (NEA) and Texas Commission on the Arts (TCA) grant applications for the partnership between the Georgetown Arts and Culture Program and the 2020 Field of Honor. –Amanda Still, Arts and Culture Coordinator. Still reviewed applications to both NEA and TCA with the board. Following brief discussion, motion by Fleming; second by Wilde to approve the both grant applications. Approved 6-0 (Estes absent). Page 2 of 30 G. Consideration of Arts and Culture Coordinator report. -Amanda Still, Arts and Culture Coordinator. Still reviewed her monthly report with the board regarding public art programs and projects. No action required. H. Consideration and possible action regarding future meeting dates. -Jane Estes, Chair. The next meeting will proceed as regularly scheduled on February 18 at 4:30 p.m. Vice Chair Sewell adjourned the meeting at 6:03 p.m. Respectfully submitted, Carol Watson Laura Sewell Secretary Vice Chair Page 3 of 30 A CITY OF EXCELLENCE: ARTS AND CULTURE STRATEGIC PLAN CITY OF GEORGETOWN – A SIGNATURE DESTINATION 2013-2018 Current Banner Project - Nick Ramos – Graphismo Page 4 of 30 DRAFT: A CITY OF EXCELLENCE: Arts and Culture Strategic Plan City of Georgetown 2013-2018 The aim of art is to represent not the outward appearance of things, but their inward significance - Artistole Gary Wang – Wang Architects Executive Summary The Arts and Culture Board was established for the purpose of actively pursuing the placement of public art in public places and serving to coordinate, promote and support public access to the arts. The Board was also established to encourage, stimulate, promote and foster programs for the cultural enrichment of the City, thereby contributing to the quality of life in Georgetown, and develop an awareness of the value of the arts in the business community, local government and the general public. According to the Arts and Culture Board’s bylaws, the Board is directed to: 1. Ensure the arts continue to be of value as an integral part of Georgetown; 2. Seek to improve communication and organization of the activities in the Georgetown arts community; Page 5 of 30 3. Promote the arts in Georgetown to enrich the lives of its residents through education and demonstration; 4. Assist other City boards, commissions and committees and the City Council in using public art to enhance development in public parks and other public lands and structures; 5. Advise other City boards, commissions and committees and City departments regarding artistic components of municipal projects under consideration by the City and serve as a resource for artistic components of private developments; 6. Develop and recommend to the City Council policies and programs that would enhance and encourage planning, placement and maintenance of public displays of art in location open to the public within the community: 7. Encourage connections with other local, regional and national organizations working for the benefit of art and preservation of artistic values, and other similar activities; 8. Recognize and encourage groups and organizations that enrich Georgetown life by bringing cultural and artistic values and artifacts to the City; and 9. Pursue funding, including gifts and grants, for support of art programs and activities and the procurement of public art. Danielle’s Dream by Dan Pogue Page 6 of 30 Purpose The purpose of the Arts and Culture Board’s Strategic Plan is to establish goals and objectives to accomplish the directives establish in the Board’s bylaws. Two of the City’s major planning documents, the 2030 Comprehensive Plan and the Downtown Master Plan call for promoting and establishing more arts and cultural venues and events. The 2030 Comprehensive Plan calls for the City to invest in arts and cultural facilities and to establish Georgetown as a cultural destination by promoting a vibrant community of artists and artisans. The Downtown Master Plan calls for more arts and cultural venues for the downtown and the creation of an arts, cultural, and entertainment district. The formulation of an art and culture strategic plan helps meet the goals of these two plans. Members of the Arts and Culture Board believe a vibrant arts community and cultural offerings are good for the quality of life for residents, will attract visitors, and will assist Georgetown in becoming a “city of excellence.” The plan incorporates seven major goals: I. Establish and foster a vibrant Art Center as a major component of a downtown arts, cultural, and entertainment district. II. Develop a sustainable arts in public places program for the City of Georgetown. III. Encourage the development of a thriving arts, cultural, and entertainment district in the downtown. IV. Improve access to information as well as assist in the promotion of local arts and cultural events. V. Provide grants to local nonprofit arts organizations. VI. Attain the Cultural District Designation from the Texas Commission on the Arts. VII. Hire a Director of Arts and Culture to coordinate the arts and cultural activities of the City and work with local nonprofit arts organizations to improve the quality of life in Georgetown. Page 7 of 30 Waterin the Work Mules by Bob Coffee Goals, Objectives, and Strategies Goal I. Establish and foster a vibrant art center as a major component of a downtown arts, cultural, and entertainment district. Objective 1: Insure art center is open an average of 180 hours per month. Strategies a. Partner with a nonprofit arts organization to provide volunteers to staff the art center during all hours of operation b. Work with nonprofit to establish a liaison between the nonprofit and City c. Work with nonprofit to determine staffing schedules and recruit volunteers d. Work with nonprofit to recruit and train volunteers Page 8 of 30 Objective 2: Attract 2,000 visitors per month to the art center. Strategies a. Schedule an art show ever month b. Organize an artist’s reception each month c. Coordinate and schedule art classes d. Promote the art center to be used for receptions and other gatherings e. Participate in the First Friday events on the Square f. Participate in Red Poppy Festival, Christmas Stroll, and other major events on the Square Objective 3: Establish innovative arts education programs for adults and children to demonstrate the effectiveness of the arts in enhancing the quality of life for the community. Strategies a. Identify and partner with nonprofit children’s outreach programs to provide arts education Objective 3: Investigate the feasibility of an incubator artists work space to be located near the art center. Strategies a. Locate appropriate facility b. Facilitate meetings with working artists to gage interest c. Conduct a feasibility study d. Research economic development funding for an incubator space Objective 4: Investigate the feasibility of an Artist In Residency program Page 9 of 30 a. Contact representatives of the Sarofim School of Fine Arts at Southwestern University to determine whether or not there is interest in collaborating in the establishment of a residency program b. Determine goals of the residency program c. Establish criteria for the selection of artist d. Establish budget for program Goal II. Develop a sustainable arts in public places program for the City of Georgetown. Strength by Julio Sanchez De Alba Main Street Program Mural 2005 Objective 1: Maintain partnership with Texas Society of Sculptors. Strategies a. Support annual Texas Society of Sculptors show at the Georgetown Public Library b. Provide stipends for artist who loan work for the downtown and parks c. Purchase a piece of sculptor for the City each year from a member of the Texas Society of Sculptors d. Plan for an arts component in the future Garey Park Page 10 of 30 Objective 2: Expand utility box art project Thru by Davin Hoyt A Quarter of Four by Judith Shriner Strategies a. Identify utility boxes available for artwork through the Street Department and Georgetown Utility Systems. b. Establish criteria for selecting artist c. Publish a call for artists Objective 3: Expand public art displays in other City facilities Strategies a. Gain Council Approval b. Establish staff liaison for each appropriate City facility to coordinate display of works of art c. Establish a percentage for art in new construction projects that are appropriate d. Encourage the use of murals, tile mosaics and other forms of art work in new construction projects Page 11 of 30 Objective 4: Expand lamp post banner project Nick Ramos – Graphismo Boots by Jean Townsend Strategies a. Establish committee to identify lamp post locations and coordinate yearly banner displays b. Utilize lamp post banners to publicize special seasonal events c. Utilize lamp post banners to encourage visitors to the downtown Page 12 of 30 Goal III. Encourage the development of a thriving arts, cultural, and entertainment district in the downtown. Objective 1: Work with Historic District Planner, consultants, and other City staff to update the Downtown Master Plan Strategies a. Attend public meetings to provide input b. Research other communities that have a thriving arts, cultural , and entertainment district Objective 2: Advocate for an amphitheater in the downtown Strategies a. Work with consultants and community partners to update the Downtown Master Plan b. Work with local performing arts organizations to gage interest in an amphitheater project c. Research other communities that have an amphitheater d. Identify locations in the downtown that could accommodate an amphitheater Page 13 of 30 Neal’s Yard London Objective 3: Develop an art park in the downtown Strategies a. Work with the Parks and Recreation Department to identify areas to develop an arts park b. Work with the Parks and Recreation Department and consultants to design an arts park c. Incorporate sculptural elements which can serve multiple functions: seating, art, and play scape d. Incorporate infrastructure to allow small musical performances and art festivals Page 14 of 30 Goal IV. Improve access to information as well as assist in the promotion of local arts and cultural events. Objective 1: Develop an aggressive publicity program designed to increase the frequency with which Georgetown citizens hear about arts and culture events. Strategies a. Design promotional information guides for distribution to the public b. Distribute information about arts and culture events through the Internet, social media, local community networks, and media outlets c. Increase public knowledge about arts and culture programs and services by publishing articles in the Williamson County Sun, City Reporter, and other local publications d. Promote arts.georgetown.org website and arts calendar feature e. Purchase group advertising for local nonprofit arts groups f. Encourage local arts groups to publicize their events in the City’s annual Visitors Guide Page 15 of 30 Goal V. Provide grants to local nonprofit art organizations. Objective 1: Establish criteria and budget for providing grants to local nonprofit arts organizations Strategies a. Determine economic impact of grants b. Estimate the number of residents that will attend or be impacted by the grant c. Determine the overall financial health of the arts organization Page 16 of 30 Goal VI. Attain the Cultural District Designation from the Texas Commission on the Arts. Objective 1: Meet all requirements established by the Texas Commission on the Arts Strategies a. Gather information about community arts and culture assets b. Conduct community meetings c. Gain Council Support d. Establish staff liaison e. Determine Geographic boundaries of the district f. Establish a management structure for the district g. Establish cultural district budget Goal VII. Hire a Director of Arts and Culture to coordinate the arts and cultural activities of the City and work with local non-profit arts organizations to improve the quality of life in Georgetown. Objective 1: Budget for the Director of Arts and Culture position within the next five years Page 17 of 30 Gary Wang – Wang Architects Page 18 of 30 City of Georgetown A Texas Commission on the Arts Cultural District Georgetown Arts and Culture Strategic Plan 2020-2025 Update Georgetown’s Arts & Culture Program enhances the quality of life for the residents and visitors of Georgetown by promoting community engagement, cultural participation, and cultural tourism through public art programming and arts & culture collaborations Page 19 of 30 Executive Summary The Arts and Culture Board was established for the purpose of actively pursuing the placement of public art in public places and serving to coordinate, promote and support public access to the arts. The Board was also established to encourage, stimulate, promote and foster programs for the cultural enrichment of the City, thereby contributing to the quality of life in Georgetown, and to develop an awareness of the value of the arts in the business community, local government and the general public. According to the Arts and Culture Board’s bylaws, the Board is directed to: 1. Ensure the arts continue to be of value as an integral part of Georgetown; 2. Seek to improve communication and organization of the activities in the Georgetown arts community; 3. Promote the arts in Georgetown to enrich the lives of its residents through education and demonstration; 4. Assist other City boards, commissions and committees and the City Council in using public art to enhance development in public parks and other public lands and structures; 5. Advise other City boards, commissions and committees and City departments regarding artistic components of municipal projects under consideration by the City and serve as a resource for artistic components of private developments; 6. Develop and recommend to the City Council policies and programs that would enhance and encourage planning, placement and maintenance of public displays of art in locations open to the public within the community: 7. Encourage connections with other local, regional and national organizations working for the benefit of art and preservation of artistic values, and other similar activities; 8. Recognize and encourage groups and organizations that enrich Georgetown life by bringing cultural and artistic values and artifacts to the City; and 9. Pursue funding, including gifts and grants, for support of art programs and activities and the procurement of public art. Georgetown Palace Theatre Page 20 of 30 Purpose The purpose of the Arts and Culture Board’s Strategic Plan is to establish goals and objectives to accomplish the directives established in the Board’s bylaws. Two of the City’s major planning documents, the 2030 Comprehensive Plan and the Downtown Master Plan call for promoting and establishing more arts and cultural venues and events. The 2030 Comprehensive Plan calls for the City to invest in arts and cultural facilities and to establish Georgetown as a cultural destination by promoting a vibrant community of artists and artisans. The Downtown Master Plan calls for more arts and cultural venues for the downtown and the creation of an arts, cultural, and entertainment district. The formulation of an arts and culture strategic plan helps meet the goals of these two major planning documents. Members of the Arts and Culture Board believe a vibrant arts community and cultural offerings are good for the quality of life for residents, will attract visitors, and will assist Georgetown in becoming a nationally recognized arts destination by 2030. The plan incorporates eight major goals: I. Continue to foster a vibrant Georgetown Art Center as a major component of the Cultural District II. Continue to develop and expand the Georgetown Public Art Program III. Establish and foster a vibrant Performing Arts Cent er as a major component of the Cultural District IV. Explore the possibility of establishing a vibrant Arts Incubator Facility that includes an Artist in Residency Program V. Continue the development of a thriving Arts, Culture, and Entertainment District in the downtown VI. Provide grants to local arts and culture nonprofit organizations VII. Maintain Texas Commission on the Arts Cultural District Designation VIII. Elevate the Arts and Culture staff to include an Arts and Culture Director, a Coordinator of Activities, and Marketing Coordinator to coordinate the arts and cultural activities of the City and work with City Boards and local arts organizations Page 21 of 30 Goals, Objectives, and Strategies Goal I. Continue to foster a vibrant Georgetown Art Center as a major component of the Cultural District Objective a. Ensure the Georgetown Art Center fulfills its mission of elevating the arts in the community Strategies i. The City may take a more operational role with the Georgetown Art Center as Operating Agreements come up for renewal with its nonprofit partner, Georgetown Art Works ii. Ensure Georgetown Art Center maintains artistic autonomy if City Operating Agreements are restructured iii. Support the Georgetown Art Works Board in developing a strategic plan iv. Support the Georgetown Art Works Board in positioning the organization to apply for grants Page 22 of 30 Goal II. Continue to develop and expand the Georgetown Public Art Program Objective a. Continue to develop and expand streetscape art Strategies i. Expand the Utility Box Art Program ii. Collaborate with CVB and Main Street to develop a strategy for gateway signage and artistic banners iii. Explore opportunities for bridge public art Objective b. Continue to develop and expand the Georgetown Sculpture Tour Barn Martian by Dave Speer Strength by Julio Sanchez de Alba Strategies i. Increase the reach of the Call for Proposals ii. Increase stipends offered iii. Develop recruitment strategies for sculptors iv. Explore marketing/event opportunities for the tour Page 23 of 30 Objective c. Develop Guidelines for Commercial Murals and further develop the current City Mural Program Commercial Mural; Greetings from Georgetown Tx by Sarah Blankenship Objective d. Develop a Sculpture Garden of permanent sculptures purchased by the City in the new City Center and Public Art Plaza Public Art at the Georgetown Public Library Page 24 of 30 Objective e. Expand the Public Art Program outside the Cultural District Strategies i. Continue to work with the Parks and Recreation Department toward dedicating parkland for public art ii. Expand Sculpture Tour and Utility Box Art Program outside the Cultural District Lady of Georgetown by Mya Stoessel Colorful Georgetown by Makenna Baylor, Cassidy Salyer, and Beti Wain Objective f. Percentage for Public Art Strategies i. Develop a program for a percentage of Public Art in Public Development Agreements ii. Continue to advocate for the current 1% for Public Art in City Buildings and strive for a higher percentage over time iii. Add budget item for the purchase of artwork for the City Permanent Collection Public Art in City Buildings; El Arbol by J Muzacz, Dayscape Wonder by Kevin Greer, Blue Hole Park by Mike McConnell, Collages by Carol Light Page 25 of 30 Goal III. Establish and foster a vibrant Performing Arts Center as a major component of the Cultural District Carnegie Hall, New York City Objective a. Establish a budget for a Needs Assessment and Feasibility Study that may explore a partnership between the City and partnering organizations, as well as field studies of existing performing arts centers Strategies i. Explore the feasibility of an arts complex that is inclusive and multi-disciplinary, including but not limited to gallery space, incubator space, artist residency space, large performance auditorium, smaller performance spaces ii. Identify location iii. Develop relationships with local philanthropists, funding organizations, and other funding avenues Goal IV. Explore the possibility of establishing a vibrant Arts Incubator facility that includes an Artist in Residency Program Objective a. Explore alternatives that may include partnerships with local businesses Objective b. Gather more information and conduct field studies of existing incubator and residency programs Objective c. Identify a location Page 26 of 30 Goal V. Continue the development of a thriving Arts, Culture, and Entertainment District in the downtown Objective a. Increase diversity of programming and collaboration between local arts organizations Objective b. Partner with Downtown Development on the Gateway Signage Project Objective c. Partner with CVB on tourism initiatives Objective d. Develop an Arts Marketing Plan and Budget Objective e. Develop Guidelines for street performers Objective f. Attract arts businesses Objective g. Annual arts festival and/or quarterly Arts Stroll Objective h. Expand Brown Bag Luncheon Program Page 27 of 30 Goal VI. Provide grants to local arts and culture nonprofits Objective a. Update current grant guidelines to include a rubric for scoring Strategies i. Require workshop attendance to apply for grants ii. Require organizations to have 501c(3) status iii. Establish two categories – Established and Emerging Organizations Objective b. Increase the Arts and Culture budget to provide more funding for grants Objective c. Establish a permanent line item in annual budget for select arts and culture programming that demonstrates sustainability, diversity, and an economic development component Strategies i. Texas Society of Sculptors ii. Georgetown Art Center’s Art Hop Page 28 of 30 Goal VII. Maintain Texas Commission on the Arts Cultural District Designation Objective a. Utilize the resources available to Cultural Districts Strategies i. Apply for grants ii. Advocate for the full 15% of HOT go to Arts and Culture iii. Develop an Arts Marketing Plan iv. Participate in legislative arts advocacy by maintaining memberships with Texans for the Arts and Americans for the Arts Objective b. Increase diversity of arts and culture programming in order to provide outreach to underrepresented groups and increase arts participation across all audience segments Preserving History mural by Norma Clark and Devon Clarkson Page 29 of 30 Strategies i. Implement marketing initiatives to reach diverse populations ii. Prioritize demographic data collection for arts events Objective c. Increase accessibility to the arts through innovative, engaging, and interactive arts and culture programming for all audience segments Goal VIII. Elevate the Arts and Culture staff to include an Arts and Culture Director, a Coordinator of Activities, and Marketing Coordinator to coordinate the arts and cultural activities of the City and work with City Boards and local arts organizations City staff; Eric Lashley, Library Director and Amanda Still, Arts and Culture Coordinator with Quest for Knowledge by Jay Schaan Page 30 of 30