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HomeMy WebLinkAboutAgenda_GUS_01.08.2016Notice of Meeting for the Georgetown Utility System Advisory Board of the City of Georgetown January 8, 2016 at 2:00 PM at Georgetown Municipal Complex, 300-1 Industrial Avenue, Georgetown TX The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City at least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at 113 East 8th Street for additional information; TTY users route through Relay Texas at 711. Regular Session (This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose authorized by the Open Meetings Act, Texas Government Code 551.) A Call to Order The Board may, at any time, recess the Regular Session to convene in Executive Session at the request of the Chair, a Board Member, the City Manager, Assistant City Manager, General Manager of Utilities, City Council Member, or legal counsel for any purpose authorized by the Open Meetings Act, Texas Government Code Chapter 551, and are subject to action in the Regular Session that follows. B Introduction of Visitors Employee Recognition -- none submitted at time of posting C Discussion regarding the Project Progress Report, timelines including projects and Council Actions. – Michael Hallmark, Project Manager D Industry Updates Legislative Regular Agenda E Review and possible action to approve the minutes from the Special GUS Board meeting held on December 1, 2015 and the regular GUS Board meeting held on December 10, 2015. - Sheila K. Mitchell, GUS Board Liaison F Consideration and possible recommendation to approve a contract with DN Tanks, Inc. of Wakefield, Massachusetts for the construction of Daniels Mountain GST/EST (Ground Storage Tank/Elevated Storage Tank) in the amount of $1,692,420.00 – Wesley Wright, P.E., Systems Engineering Director/Michael Hallmark, CIP Manager. G Consideration and possible recommendation to approve a contract renewal with Techline Construction Inc. of Austin, Texas for labor associated with various electric system overhead Page 1 of 43 construction and maintenance projects, as well as occasional underground and emergency services, in the amount of $500,000. - Wesley Wright, P.E., Systems Engineering Director H Presentation and discussion of Treated Water Supply and Demand Management for 2016 and beyond. -- Mike Babin, Deputy General Manager, Utilities Adjournment CERTIFICATE OF POSTING I, Shelley Nowling, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice of Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public at all times, on the ______ day of __________________, 2016, at __________, and remained so posted for at least 72 continuous hours preceding the scheduled time of said meeting. ____________________________________ Shelley Nowling, City Secretary Page 2 of 43 City of Georgetown, Texas Utility System Advisory Board January 8, 2016 SUBJECT: Call to Order The Board may, at any time, recess the Regular Session to convene in Executive Session at the request of the Chair, a Board Member, the City Manager, Assistant City Manager, General Manager of Utilities, City Council Member, or legal counsel for any purpose authorized by the Open Meetings Act, Texas Government Code Chapter 551, and are subject to action in the Regular Session that follows. ITEM SUMMARY: FINANCIAL IMPACT: N/A SUBMITTED BY: Page 3 of 43 City of Georgetown, Texas Utility System Advisory Board January 8, 2016 SUBJECT: Discussion regarding the Project Progress Report, timelines including projects and Council Actions. – Michael Hallmark, Project Manager ITEM SUMMARY: GUS Projects: 2nd St. Street and Waterline Replacement Berry Creek Wastewater Interceptor County Road 255 Waterline Improvements EARZ 2014-15 Public Training Facility Offsite Wastewater Rabbit Hill Elevated Water Storage Tank (EST) Sequoia Spur Elevated Storage Tank (EST) Shell Road Waterline Improvements Snead Drive Streets and Wastewater Improvements Westinghouse Regional Lift Station (LS) Council Actions FINANCIAL IMPACT: N/A SUBMITTED BY: Michael Hallmark ATTACHMENTS: Description Type GUS January Project Reports Backup Material Council Actions Backup Material Page 4 of 43 Page 5 of 43 Page 6 of 43 Page 7 of 43 Page 8 of 43 Page 9 of 43 Page 10 of 43 Page 11 of 43 Page 12 of 43 Page 13 of 43 Page 14 of 43 GUS BOARD ITEMS FORWARDED TO COUNCIL December 8, 2015 M Forwarded from the Georgetown Utility District Advisory Board (GUS): Consideration and possible action to award a contract to Landmark Structures of Fort Worth, Texas for the construction of the Rabbit Hill EST (elevated water storage tank) in the amount of $2,116,000.00 -- Wesley Wright, P.E., Systems Engineering Director and Michael Hallmark, CIP Manager ITEM PASSED Page 15 of 43 City of Georgetown, Texas Utility System Advisory Board January 8, 2016 SUBJECT: Review and possible action to approve the minutes from the Special GUS Board meeting held on December 1, 2015 and the regular GUS Board meeting held on December 10, 2015. - Sheila K. Mitchell, GUS Board Liaison ITEM SUMMARY: Board to review, revise and/or approve the minutes from the Special GUS Board meeting held on December 1, 2015 and the regular GUS Board meeting held on December 10, 2015. FINANCIAL IMPACT: N/A SUBMITTED BY: Sheila K. Mitchell/GUS Board Liaison ATTACHMENTS: Description Type GUS Dec 1 2015 Special Meeting DRAFT Minutes Backup Material GUS Dec 10 2015 DRAFT Minutes Backup Material Page 16 of 43 Minutes of the SPECIAL Meeting of the Georgetown Utility Systems Advisory Board and the Governing Body of the City of Georgetown, Texas December 1, 2015 at 2:00 PM at Georgetown Municipal Complex, 300-1 Industrial Avenue, Georgetown, TX The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require assistance in participation at a public meeting due to a disability, as defined under the ADA, reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City at least four (4) days prior to the scheduled meeting date, at (512)930-3652 or City Hall at 113 East 8th Street for additional information: TTY users route through Relay Texas at 711. Board Members Present: Bill Stump – Chair, Robert Kostka, Ed Pastor – Vice Chair, Mike Cunningham – Secretary, John Hesser, Steve Fought (joined at 2:01PM) Board Members Absent: Joyce Mapes Staff Members Present: Jim Briggs, Mike Babin, Glenn Dishong, Wes Wright, Mike Westbrook, Kathy Logue, Sheila Mitchell Others Present: None Regular Session (This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose authorized by the Open Meetings Act, Texas Government Code 551.) A. Call to Order -- Called to order by Chair at 2:00PM. The Board may, at any time, recess the Regular Session to convene an Executive Session at the request of the Chair, a Board Member, the City Manager, Assistant City Manager, General Manager of Utilities, City Council Member, or legal counsel for any purpose authorized by the Open Meetings Act, Texas Government Code Chapter 551, and are subject to action in the Regular Session that follows. Legislative Regular Agenda The Board will individually consider and possibly take action on any or all of the following items: B. Consideration and possible recommendation to award a contract to Landmark Structures of Fort Worth, Texas for the construction of the Rabbit Hill EST (elevated water storage tank) in the amount of $2,116,000.00. – Wesley Wright, P.E., System Engineering Director/Michael Hallmark, CIP Manager. Wright presented item describing location of project. Wright noted four qualified bids were received. Lowest bidder was Landmark and is one of the biggest elevated storage tank builders in the country. They are nation-wide and reputable. They have previously built two of our tanks. Wright noted color of tank will be desert tan as are others in area. Will have “Georgetown” written across tank instead of traditional letter “G”. Briggs commented on using “Georgetown” on this tank due to its location. Fought asked about local contractors vs. national contractors. Briggs noted work will be turnkey with very little local labor. May purchase material s local but crews will be internal. Stump asked if bid amount covers all costs of construction and Wright noted other considerations of cost were included in bid; including a 16 -inch waterline to be installed. Feels confident on costs. Pastor asked about critical timeline and penalties for delays. Wright noted standard damages were included in contract. Project will take 8-9 months to complete. None of the contractors can build any sooner. Cunningham stated his support for contractor, noting they are the best in the business and this is a good price for the project. Motion by Kostka second by Hesser to award a contract to Landmark Structures of Fort Worth, Texas for the construction of the Rabbit Hill EST (elevated water storage tank) in the amount of $2,116,000.00. Approved unanimously 6-1 (Mapes absent) Page 17 of 43 Adjournment Motion by Fought, second by Cunningham to adjourn. Adjourned at 2:07PM __________________________ _____________________________ Bill Stump – Board Chair Mike Cunningham – Secretary _________________________________ Sheila K. Mitchell, GUS Board Liaison Page 18 of 43 Minutes of the Meeting of the Georgetown Utility Systems Advisory Board and the Governing Body of the City of Georgetown, Texas December 10, 2015 at 2:00 PM at Georgetown Municipal Complex, 300-1 Industrial Avenue, Georgetown, TX The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require assistance in participation at a public meeting due to a disability, as defined under the ADA, reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City at least four (4) days prior to the scheduled meeting date, at (512)930-3652 or City Hall at 113 East 8th Street for additional information: TTY users route through Relay Texas at 711. Board Members Present: Bill Stump – Chair, Ed Pastor – Vice Chair, Mike Cunningham – Secretary, Robert Kostka, John Hesser Board Members Absent: Steve Fought, Joyce Mapes Staff Members Present: Mike Babin, Glenn Dishong, Wes Wright, Chris Foster, Mike Westbrook, Nicole Abrego, Leticia Zavala, Sheila Mitchell Others Present: None Regular Session (This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose authorized by the Open Meetings Act, Texas Government Code 551.) A. Call to Order -- Called to order by Chair at 2:00PM. The Board may, at any time, recess the Regular Session to convene an Executive Session at the request of the Chair, a Board Member, the City Manager, Assistant City Manager, General Manager of Utilities, City Council Member, or legal counsel for any purpose authorized by the Open Meetings Act, Texas Government Code Chapter 551, and are subject to action in the Regular Session that follows. B. Introduction of Visitors Employee Recognition – Dishong introduced new employee, Mike Westbrook. Westbrook is new Electric Operations Manager, taking the position previously held by Jimmy Sikes, who has taken the position of Electric Engineering Manager, vacated by Paul Elkins upon his resignation from the City. Westbrook was previously with PG&E on the electric side. He worked with distribution and transmission, general and local construction, emergency response, earthquake preparedness. Board welcomed him to city. C. Discussion regarding the Project Progress Report, timelines including projects and Council Actions. – Michael Hallmark, Project Manager Wright stated updated reports included in packets; Hallmark on vacation. He noted the 2nd Street project is moving along with paving scheduled for January. He gave brief overview of projects beginning, some underway and several upcoming. Everything gone through Board has been approved by Council to date. D. Industry Updates: Babin provided update on PUC hearing regarding CCN transfer of Chisholm Trail, which Briggs and Dishong will attend on December 17th. He also handed out an article passed along from Jim Briggs, regarding future of solar industry. Hesser asked about electric rates and possibility of changing service, per inquiries from customers. He also asked if the city does a market comparison and Foster responded a comparison is done and reviewed a few times a year. Foster provided additional information on that process. Babin and Foster noted city’s green rates are not higher. Legislative Regular Agenda The Board will individually consider and possibly take action on any or all of the following items: E. Review and possible action to approve the minutes from the Regular GUS Board meeting held on November 13, 2015. – Sheila K. Mitchell, GUS Board Liaison Page 19 of 43 Motion by Kostka, seconded by Cunningham to approve the minutes as presented. Approved unanimously 5-2 (Fought and Mapes absent) F. Consideration and possible recommendation to approve Task Order CDM-16-003 with CDM Smith, Inc. of Austin, Texas, for professional services related to the Daniels Mountain GST/EST (Ground Storage Tank/Elevated Storage Tank) in the amount of $253,090.00. – Wesley Wright, P.E., Systems Engineering Director/Michael Hallmark, CIP Manager Wright gave background of project to be constructed as well as details on two current tanks on site. He spoke about additional plants, relief for peak demand and preparations for next summer. By building this tank we will have additional water and immediate relief for next summer. Daniels Mountain ground storage tank can be built in 24 weeks. This item is for CDM design contract to build the tank. Timeline is bidding out and returning bid award item to board in January with Council to follow and notice to proceed February and tank operations in July/August. Cunningham asked and Wright explained water will come from the Lake Plant, with long term potential of a provider from the north. Pastor asked various pumping and capacity questions as well as concerns for growth in the western district which Wright responded to. Wright noted Daniels Mountain location is best solution. Pastor asked and Wright noted there are future planned updates to Pastor Pump Station. Cunningham commented on costs and Wright noted alternate will bid for a larger tank to compare costs. Hesser asked about source of funds and Wright noted from water fund balance; water CIP funds. Stump inquired about the conservation department and their direction as he understands there is a retirement announcement. Babin confirmed the retirement of Kathy Ragsdale, Conservation Director, who has been with the city for 30 years. Her last day with the city is December 31, 2015. Zavala noted there will be a retirement party on January 13th. Babin noted the department has been working closely on their future plans. Further discussion continued about shaving peak demand, behavioral modifications, etc. Stump inquired about conservation plans and Babin noted there will be a presentation to the Board in January. Cunningham returned to the item presented and inquired about tank size and Wright noted bid is for both sizes and will come back to board in January for consideration. Some discussion continued on tank construction process. Land owner has been very cooperative. No further discussion on item. Motion by Kostka seconded by Pastor to approve Task Order CDM-16-003 with CDM Smith, Inc. of Austin, Texas, for professional services related to the Daniels Mountain GST/EST (Ground Storage Tank/Elevated Storage Tank) in the amount of $253,090.00. Approved unanimously 5-2 (Fought and Mapes absent) Cunningham inquired about transition of staff for water treatment plant operations. Dishong noted project kickoff was December 9th and will be complete Oct 1, 2016. Hesser asked and Dishong noted GUS Board does not review new fire flow code or building codes. No further discussions. Adjournment Motion by Hesser seconded by Kostka to adjourn meeting. Approved unanimously 5-2 (Fought and Mapes absent). Meeting adjourned at 2:40PM. __________________________ _____________________________ Bill Stump – Board Chair Mike Cunningham – Secretary _________________________________ Sheila K. Mitchell, GUS Board Liaison Page 20 of 43 City of Georgetown, Texas Utility System Advisory Board January 8, 2016 SUBJECT: Consideration and possible recommendation to approve a contract with DN Tanks, Inc. of Wakefield, Massachusetts for the construction of Daniels Mountain GST/EST (Ground Storage Tank/Elevated Storage Tank) in the amount of $1,692,420.00 – Wesley Wright, P.E., Systems Engineering Director/Michael Hallmark, CIP Manager. ITEM SUMMARY: This contract is for the construction of a 4 MG Prestressed Concrete Potable Water Storage Tank on Daniels Mountain adjacent to two existing water storage tanks. This new tank will provide additional storage for the entire system and help meet the peak summer demand. The site is in the City’s Western District, formerly Chisholm Trail SUD area. The project also includes site work, connecting piping, electrical and SCADA communications improvements. STAFF RECOMMENDATIONS: Staff recommends awarding the bid for the construction of the Daniels Mountain GST/EST to DN Tanks, Inc. of Wakefield, Massachusetts, in the amount of $1,692,420.00. FINANCIAL IMPACT: Funds for this expenditure are available in the Water CIP. See attached CIP Budgetary & Financial Analysis Sheet. SUBMITTED BY: Wesley Wright, P.E., Systems Engineering Director/Michael Hallmark, CIP Manager. ATTACHMENTS: Description Type B&F Worksheet Backup Material Bid Tab Backup Material Recommendation letter Backup Material Page 21 of 43 DATE: PROJECT NAME:2CK 12/28/2015 Daniels Mountain GST/EST Division/Department:GUS / Water Director Approval Prepared By:Michael Hallmark Finance Approval La'Ke12/29/2015 TOTAL ANNUAL BUDGET 2,200,000.00 (Current year only) Actual Cost Agenda Total Spent Encumbrance Item & Encumbered % Annual (A) before agenda item (B)(A + B)Budget Consulting 253,090.00 0.00 253,090.00 12% Right of Way 0.00 0% Construction 1,692,420.00 1,692,420.00 77% Other Costs 0.00 0% Total Current Year Costs 253,090.00 1,945,510.00 Approved GENERAL LEDGER ACCOUNT NUMBER CY Budget 660-9-0580-90-164 2,200,000.00 Total Budget 2,200,000.00 TOTAL PROJECT BUDGET 2,200,000.00 (includes all previous yrs) Prior Years Current Year Total Project % Total Spent/Encumbered Costs Costs Budget Consulting 253,090.00 253,090.00 12% Right of Way 0.00 0.00 0% Construction 1,692,420.00 1,692,420.00 77% Other Costs 0.00 0.00 0% Total Project Costs 0.00 1,945,510.00 1,945,510.00 Comments: DN Tanks, Inc CIP- Budgetary and Financial Analysis Worksheet Page 22 of 43 Page 23 of 43 Page 24 of 43 Page 25 of 43 City of Georgetown, Texas Utility System Advisory Board January 8, 2016 SUBJECT: Consideration and possible recommendation to approve a contract renewal with Techline Construction Inc. of Austin, Texas for labor associated with various electric system overhead construction and maintenance projects, as well as occasional underground and emergency services, in the amount of $500,000. - Wesley Wright, P.E., Systems Engineering Director ITEM SUMMARY: The Electric Engineering Department requires outside labor for upcoming overhead construction and maintenance, as well as some underground projects, associated with 2015-2016 CIP projects. To ensure an adequate labor force for all projects, Electric Engineering desires to renew a working alliance with Techline Construction under Techline's LCRA contract. Techline will also provide emergency services for service restoration on an as needed basis. LCRA's competitively bid labor contract is available to their wholesale customers, including the City, and offers more favorable pricing based on higher volume than the City is able to obtain bidding separately. The City has developed a solid working relationship with Techline through use of their LCRA materials contract and prior year's labor contract. The use of the Techline contract will ensure availability of well trained and equipped staff to complete projects on time. Staff has also verified references from other Central Texas utilities and engineering firms, all recommending use of Techline. The Techline labor contract will work in conjunction with the Techline materials contract, allowing better coordination of resources. STAFF RECOMMENDATION: Staff recommends approval of the contract renewal with Techline Construction Inc. of Austin, TX in the amount of $500,000. FINANCIAL IMPACT: Funds are available in the current Electric Capital Improvement Plan. Budgetary and financial analysis worksheet is attached. SUBMITTED BY: Wesley Wright, P.E., Systems Engineering Director ATTACHMENTS: Description Type B&F Worksheet Backup Material Page 26 of 43 DATE: PROJECT NAME:1/8/2016 Division/Department:Director Approval Prepared By:Wesley Wright, P.E.Finance Approval La'Ke 12/28/15 TOTAL ANNUAL BUDGET 4,375,000.00 (Current year only) Actual Cost Agenda Total Spent Encumbrance Item & Encumbered % Annual (A) before agenda item (B)(A + B)Budget Consulting 0.00 0% Right of Way 0.00 0% Construction 367,962.00 500,000.00 867,962.00 20% Other Costs 0.00 0% Total Current Year Costs 367,962.00 867,962.00 Approved GENERAL LEDGER ACCOUNT NUMBER CY Budget 610-9-0580-90-300 Electric System Improv 4,375,000.00 Total Budget 4,375,000.00 TOTAL PROJECT BUDGET 4,375,000.00 (includes all previous yrs) Prior Years Current Year Total Project % Total Spent/Encumbered Costs Costs Budget Consulting 0.00 0.00 0% Right of Way 0.00 0.00 0% Construction 867,962.00 867,962.00 20% Other Costs 0.00 0.00 0% Total Project Costs 0.00 867,962.00 867,962.00 Comments: GUS/Electric Engineering Techline Construction Labor Renewal CIP- Budgetary and Financial Analysis Worksheet Page 27 of 43 City of Georgetown, Texas Utility System Advisory Board January 8, 2016 SUBJECT: Presentation and discussion of Treated Water Supply and Demand Management for 2016 and beyond. -- Mike Babin, Deputy General Manager, Utilities ITEM SUMMARY: An overview of Treated Water Supply and Demand Management will be presented. This will include the current environment and future direction for Metrics, Performance Management, Supply Side Management and Demand Side Management. STAFF RECOMMENDATIONS: None at this time, update only. FINANCIAL IMPACT: None at this time, update only. SUBMITTED BY: Mike Babin, Deputy General Manager, Utilities ATTACHMENTS: Description Type Presentation Presentation Page 28 of 43 2016 Water Peak Demand Strategy GUS Board Meeting January 8, 2016 Page 29 of 43 Expected Supply and Demand •Raw Water –Sufficient Raw Water Supply •Treated Water –Daily Peak •Sufficient Plant Capacity (42 MGD) to meet Daily Peak Demand (36 MGD) –Intra-Day Peak (12:00 midnight to 9:00 am) •Constrained for 2016 requiring additional Treatment/Distribution System Resources 2Page 30 of 43 Intra-Day Water Peak Explained •Peak water demand is irrigation driven, occurring predominantly at night. •65-80% of Peak Daily Demand is from midnight to 8 am (Intra-Day Peak) •Intra-Day Peaking Supply comes from Treatment Plants plus Storage Tanks •During the Intra-Day Peak, more supply drawn from Tanks than Plants 3Page 31 of 43 Symptoms of Peak Constraint •Some storage tanks bottom-out during the Intra Day Peak •Low Tank levels affect water pressure/fire fighting capacity •Plants are operated as peaking units rather than base load units •Longer system recovery time, more susceptible to single points of failure 4Page 32 of 43 3 Types of Solution Strategies •Metrics and Performance Management •Supply Side Management •Demand Side Management 5Page 33 of 43 Metrics and Performance •Metrics –Standardize/Formalize Plant Metering –Calculate Tank Storage Volumes from Tank Levels in SCADA. (SCADA formula). –Capture Western District SCADA history in GUS SCADA Historian. (none exists today) –Calibrate data consistent with TCEQ required reporting data points. 6Page 34 of 43 Metrics and Performance (cont) •Performance Management –Individual Tank Volume and Total Storage Volume Initiative •Available real time in Control Center •Added to daily reports •Use for operational decision making •Historical data, basis for Engineering Analysis 7Page 35 of 43 Supply Side Management •Treated Water Supply –Round Rock Water Agreement (2016 Summer) •4 –6 MGD Short –Long term •No Infrastructure needed –Leander Water Agreement (2016 Fall) •1 –2 MGD Short term •Minimal Infrastructure needed –Lone Star Water Agreement (2018 Summer) •1.5 MGD Long term •GST and main extension –Bell County WCID #1 Plant Expansion (2018 Summer) •3 –10 MGD •GST and main extension 8Page 36 of 43 Supply Side Management (cont) •Storage Capacity –Daniels Mountain GST (2016 Summer) •3-4 Million Gallons –Rabbit Hill EST (2017 Summer) •1 Million Gallons –Sequoia EST (2017 Summer) •2 Million Gallons –Future Sun City EST (2018 Summer) •Estimated 2 Million Gallons 9Page 37 of 43 Supply Side Management (cont) •System Configuration improvements –Increase flow rate from Daniels Mountain Tanks •Increased line size to increase flow rate (complete ’15) –Add 4 New WD/GUS Interconnections •1 on Williams Dr. and 1 on CR-245 (2016 Winter) •2 on TX-195 (2016 Summer) •1 on Shell Road (2017 Winter) •Isolate DB Woods Interconnection –Rehab Domel Well (2017 Summer) •Push to Sun City at 1015’ rather than 30 miles at 1178’ (2016 Summer) 10Page 38 of 43 Demand Side Mgmt.(DSM) •Dual objectives –Reduce aggregate consumption •220 GPCD targeting a number of 160 GPCD –Flatten the Daily and/or Intra-Day Peak •Peak Shaving [and Valley Filling] –Move Peak Load to the shoulders –Balance the percent of customers irrigating each day 11Page 39 of 43 Demand Side Mgmt. (cont) •Tools for Water DSM –Water Ordinance •Construction Standards, Inspection •Irrigation Day Schedule (2 x 3-day schedules) –Drought Contingency Plan Ordinance •Use restrictions •Irrigation Schedule restrictions (2-day & 1-day) •State Required –Mass and Direct Marketing Conservation 12Page 40 of 43 Demand Side Mgmt. (cont) •Mass Marketing Conservation Campaigns –Prerequisites •Objectives, Messages and Communications Plan •Has a Slogan •Easy to Remember –Examples •General Water Conservation •Reduce irrigation zone times (to 6-8 minutes) •Spread irrigation start times from peak to shoulder 13Page 41 of 43 Demand Side (cont) •Direct marketing Conservation Campaigns –Prerequisites •Data Warehouse with Hourly Interval Meter Data •Data Analytics •Customer Relationship Mgmt. (CRM) System •Objectives and Sequence of Messages –Examples •Wrong Day Irrigation •Over Watering •Potential Leak 14Page 42 of 43 Demand Side (cont) DSM Summary Reduce GPCD Shave Peak Ordinance Construction Standards  Irrigation Schedule (2 x 3-Day) Spread Start Time (mandated) Schedule (3 x 2-Day) (mandated) Mass Marketing General Conservation Message  Reduce Zone Times  Spread Start Times (suggested) Schedule (Pick 2 days) (suggested) Direct Marketing (under development) Wrong Day Irrigation  Over Watering  Potential Leak 15Page 43 of 43