HomeMy WebLinkAboutAgenda_GEDCO_03.21.2016Notice of Meeting for the
Georgetown Economic Dev elopment Corporation And the Gov erning Body
of the City of Georgetown
March 21, 2016 at 3:30 PM
at the City Council Chambers, located at 101 E. 7th Street, Georgetown, TX 78626
The City o f G eo rgeto wn is committed to comp lianc e with the Americans with Dis abilities Ac t (ADA). If yo u
req uire as s is tanc e in participating at a p ublic meeting d ue to a disability, as d efined und er the ADA, reas onab le
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fo ur (4) d ays prior to the sc heduled meeting d ate, at (512) 930-3652 or City Hall at 113 East 8th Street for
ad d itional informatio n; TTY users ro ute thro ugh Relay Texas at 711.
Regular Session
(This Regular S es s io n may, at any time, b e rec es s ed to convene an Exec utive S es s io n fo r any p urpose
authorized b y the Op en Meetings Act, Texas Go vernment Co d e 551.)
A
Co nsideration and possible actio n to nominate and elec t a P res id ent, Vic e-Pres ident, and S ecretary
c o nsistent with Sec tion 3.02 o f the GEDC O Bylaws— David Mo rgan, General Manager
B Review and p o s s ib le ac tion related to the Day and Time o f the GEDCO Board Meetings--David Mo rgan,
General Manager
C Review and d is cus s io n regarding the City Counc il Attend anc e Po licy fo r Board Memb ers --David Morgan,
General Manager
D Co nsideration and approval of the minutes fo r Georgetown Ec o nomic Develo p ment Co rp o ration for the
Regular Meeting held Mo nday, December 21, 2015--Kevin Kelly, Sec retary
E Co nfirmation and approval of the Fo urth Amend ed Bylaws fo r GEDCO ap p ro ved b y the City Co uncil on
December 8, 2015 and the Artic les of Amend ment for GEDCO ap p ro ved by the City Counc il on
December 8, 2015 related to Board Members hip Req uirements--David Morgan, General Manager
F Co nsideration of the December 30, 2015, January 31, 2016, and February 29, 2016 Financ ial Rep o rts --
Laurie Brewer, As s is tant City Manager, Leigh Wallac e, Financ e Manager, GEDC O
G Dis cus s ion and pos s ible actio n regarding the Projec t Progres s Rep o rt—David Mo rgan, City Manager
H Review and d is cus s io n o f the s cope o f work and c o s t fo r a Retail Strategy and Rec ruitment Plan and
provid e direc tio n to s taff to nego tiate a c o ntract with the p referred c o ns ultant - David Morgan, City
Manager and Wayne Reed, Assistant City Manager
I Dis cus s ion and pos s ible actio n to p ro vid e direc tion to staff regard ing q ues tio ns and any other typ es o f
info rmatio n the Board would like to have inc lud ed in an Exec utive Summary and P res entation by the
Texas Life-Sc ienc es Co llab o ration Center to the GEDCO Board--David Morgan, General Manager and
Wayne Reed , As s is tant City Manager
J Actio n o ut o f Exec utive Session.
Executiv e Session
In compliance with the Op en Meetings Act, C hapter 551, Go vernment Code, Vernon's Texas Codes,
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Annotated, the items lis ted below will be d is c us s ed in closed s es s io n and are s ubjec t to actio n in the regular
s es s io n.
K Sec. 551.071: CONSULTATION WITH ATTORNEY
Co nsultation with attorney regarding legal is s ues related to agenda items and other matters in whic h (1)
when the go vernmental body seeks the advic e o f its attorney ab o ut: (A) p ending o r c o ntemp lated
litigatio n; o r (B) a s ettlement o ffer; o r (2) o n a matter in which the d uty of the attorney to the go vernmental
body under the Texas Dis ciplinary Rules o f P ro fes s io nal Cond uc t o f the S tate Bar o f Texas clearly
c o nflic ts with this chap ter.
L Section 551.072. DELIBERATIONREGARDING REAL PROPERTY
Dis cus s ion and pos s ible actio n to d elib erate the p urc hase,exc hange, leas e or value of real property for
purp o s es authorized b y the Development C o rp o ration Ac t which disc us s io n in o p en s es s io n would have
adetrimental effect on negotiations with third pers ons .
M Section 551.087. DELIBERATION REGARDING ECONOMIC DEVELOPMENT
NEGOTIATIONS.
Delib eratio n regarding commerc ial or financ ial info rmation that the corp o ration has rec eived fro m a
bus iness pros pec t that the Georgetown Ec ono mic Develo p ment Co rp oratio n s eeks to have loc ate, stay, or
exp and in or near the territory of the City o f Georgetown and with whic h the C o rp o ration is cond uc ting
ec o nomic d evelopment nego tiatio ns; and/o r deliberatio n regarding the o ffer of a financ ial or o ther
incentive to a bus iness p ro s p ect that the C o rp o ration seeks to have lo cate, s tay, o r exp and in o r near the
territory o f the City o f Georgetown.
CERTIFICATE OF POSTING
I, Shelley No wling, C ity S ecretary fo r the C ity of Geo rgeto wn, Texas , d o hereby c ertify that this Notice of
Meeting was p o s ted at City Hall, 113 E. 8th Street, a p lace read ily acc es s ible to the general p ublic at all times ,
on the ______ d ay o f __________________, 2016, at __________, and remained so p o s ted fo r at leas t 72
c o ntinuo us ho urs p receding the sc heduled time o f s aid meeting.
____________________________________
S helley No wling, City Sec retary
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Cons id eration and p o s s ib le ac tion to no minate and elect a President, Vic e-P res id ent, and Sec retary
cons is tent with S ec tio n 3.02 of the GEDCO Bylaws — David Morgan, General Manager
ITEM SUMMARY:
Purs uant to the GEDCO Bylaws , Section 3.02 Officers:
"The o fficers of the C o rp o ration shall be a p res id ent, vic e president, and sec retary. T he Bo ard , at each
annual meeting, which s hall no rmally o cc ur in the firs t meeting in March of eac h year, s hall elect these
o fficers. The Bo ard may appoint s uc h o ther o ffic ers as it deems nec es s ary, who s hall have the authority,
and s hall p erform s uc h d uties as fro m time to time may b e presc rib ed by the Board.”
Ac cordingly, the C o rp o ration mus t nominate and elec t o fficers.
FINANCIAL IMPACT:
None
SUBMITTED BY:
Shirley J. Rinn o n b ehalf o f David S. Morgan, City Manager
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Review and pos s ible actio n related to the Day and Time of the GEDCO Bo ard Meetings --David Morgan,
General Manager
ITEM SUMMARY:
In ac cordanc e with the GEDCO Bylaws , Section 2.03 REGULAR MEETING; PLACE OF
MEETING
“The Bo ard s hall meet o n a regular basis, at a spec ified time, day, and loc ation as ap p ro ved
annually by the Bo ard . Sc heduled meeting times will b e prop erly p o s ted fo r pub lic
no tific atio n for regular and s pec ial called meetings as necessary. The president o f the
Board may c anc el the meeting if there is no b us ines s to be cond uc ted .”
Currently, the GEDCO Bo ard meets on the third Mo nday of each month at 3:30 p .m. in the City Counc il
Chamb ers loc ated at 101 E. 7th S treet, Georgetown, Texas 78626.
FINANCIAL IMPACT:
None
SUBMITTED BY:
Shirley J. Rinn o n b ehalf o f David S. Morgan, City Manager
ATTACHMENTS:
Description Type
Current Meeting Schedule March 2016 through March 2017 Backup Material
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GEORGETOWN ECONOMIC DEVELOPMENT CORPORATION
FY 2016-17 MEETING SCHEDULE
Currently, the GEDCO Board meets on the third Monday of each month at 3:30
p.m. in the City Council Chambers located at 101 E. 7th Street, Georgetown, Texas
78626.
March 21, 2016
April 18, 2016
May 16, 2016
June 20, 2016
July 18, 2016
August 15, 2016
September 19, 2016
October 17, 2016
November 21, 2016
December 19, 2016
January 16, 2017
February 20, 2017
March 20, 2017
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Review and dis c us s ion regard ing the City Co unc il Attendance Polic y fo r Bo ard Members--David Mo rgan,
General Manager
ITEM SUMMARY:
Sec tion 2.07 Attendance o f the Bylaws of the Geo rgeto wn Econo mic Development Corporatio n s tates :
“Board Memb ers are req uired to attend 75% o f regularly sc hed uled Board Meetings .
Excessive ab s enteeis m will be s ubjec t to ac tion under Counc il polic y.”
Additio nally, Chap ter 2.36 CITY COMMISSIONS, COMMITTEES, AND BOARDS , S ectio n
2.36.010(D) – Duties o f Members o f the City of Geo rgeto wn Co d e of Ordinanc es , als o addresses the City
Counc il’s polic y on attend anc e for Bo ard Memb ers :
SEC 2.36.010 DUTIES OF COMMISSION, COMMITTEE & BOARD MEMBERS
“D. Attend anc e by Members is integral to s uc cess o f the commissio n, c o mmittee or b o ard .
It is Co uncil p o licy to req uire a minimum of 75 p ercent attendanc e of each Memb er at eac h
regularly s ched uled meeting inc luding s ub committee meetings . A Memb er s hall be allo wed
two exc used ab s enc es fo r the Member's p ers o nal med ical c are, req uired med ical c are of a
Memb er's immed iate family memb er (as d efined by City Ordinanc e), or Member's military
Servic e that shall not count agains t the 75 perc ent attend anc e req uirement. Written notice
shall b e s ent to a Member and the Memb er's City Co uncil rep res entative when it ap p ears the
Memb er may violate the attend anc e p o licy b y being abs ent fro m mo re than 25 p erc ent of
regularly s c heduled meetings, inc lud ing s ubc o mmittee meetings. Exc es s ive absenteeism
may result in the Member b eing replac ed by the Counc il. If a Memb er is remo ved fro m a
c o mmittee, c o mmis s io n o r board , that p o s ition shall b e c o nsidered vac ant and a new
Memb er s hall be ap p o inted to the Board in acc o rd anc e with Section 2.36.040”
The City Sec retary and the Mayo r review attend anc e and determine if warning or removal letters need to be
s ent to a Member that is in danger of or has violated the 75% Council mandated attendance policy.
Absences are exc us ed fo r medic al reasons or military reas o ns. City Co uncil and S taff Liaisons are notified
if any letters are s ent to a Member.
Absences for any S p ecial Meetings that are s c hed uled d o no t count to ward the 75% Attend anc e Po licy.
The City o f Georgetown values the vo lunteers that s erve o n its Commissio ns , Committees or Boards and
is fortunate to have a multitude of c itizens who ap p ly to be a part o f the pub lic p ro cess b y s erving o n
them. Acc o rd ingly, it is very imp o rtant that the members who are ap p o inted to b e o n a City of
Geo rgeto wn Commission, Co mmittee o r Bo ard understand the importanc e o f their attend anc e and their
p artic ip ation at the regularly sc heduled meetings o f these Commission, Committee or Bo ard meetings .
FINANCIAL IMPACT:
None
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SUBMITTED BY:
Shirley J. Rinn o n b ehalf o f David S. Morgan, City Manager
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Cons id eration and ap p ro val o f the minutes for Geo rgeto wn Econo mic Development Corporatio n fo r the
Regular Meeting held Mond ay, Dec emb er 21, 2015--Kevin Kelly, Secretary
ITEM SUMMARY:
ATTACHMENTS:
1. Draft Minutes for the Regular Meeting held Mo nday, December 21, 2015
FINANCIAL IMPACT:
None
SUBMITTED BY:
Shirley Rinn for Kevin Kelly, Co rp o rate Sec retary
ATTACHMENTS:
Description Type
Dec 2015 minutes Cover Memo
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GEDCO Minutes
December 21, 2015
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Minutes of the Meeting of the
Georgetown Economic Development Corporation
And the Governing Body of the
City of Georgetown, Texas
December 21, 2015
The Georgetown Economic Development Corporation of the City of Georgetown, Texas, met on
Monday, December 21, 2015.
Members Present: Steve Fought, Kevin Kelly, Rachel Jonrowe, Bill Mateja, Hugh Brown
Members Absent: Jeff Parker, Ty Gipson
Staff Present: David Morgan, City Manager, Debbie Mitchell, Senior Accountant; Lisa
Haines, Controller; Skye Masson, Interim City Attorney; Tina Dunbar,
Administrative Assistant;
MINUTES
Call to Order at 3:30
Legislative Regular Session
A Consideration and approval of the minutes for Georgetown Economic Development
Corporation for the Regular Meeting held Monday, November 16, 2015--Kevin Kelly,
Secretary
Motion by Jonrowe, second by Kelly to approve the Georgetown Economic Development
Corporation minutes for the Regular Meeting held Monday, November 16, 2015.
(Approved 4-0)
B Consideration of the November 30, 2015, Financial Reports -- Laurie Brewer
Lisa Haynes presented the budget and sales tax report and answered question from the
Board.
C Discussion and possible action regarding the Project Progress Report—David Morgan,
City Manager
No updates to project list
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GEDCO Minutes
December 21, 2015
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D Consider and possible action regarding GEDCO support of the Texas Life-Sciences
Collaboration Center and a 2015/2016 performance agreement between GEDCO and
TLCC – David Morgan, City Manager
Motion by Brown, second by Jonrowe to approve taking performance agreement to
Council for approval.
Executive Session
In compliance with the Open Meetings Act, Chapter 551, Government Code, Vernon's Texas
Codes, Annotated, the items listed below will be discussed in closed session and are subject to
action in the regular session.
F Sec. 551.071: CONSULTATION WITH ATTORNEY
Consultation with attorney regarding legal issues related to agenda items and other
matters in which the duty of the attorney to the Georgetown Economic Development
Corporation under the Texas Disciplinary Rules of Professional Conduct of the State Bar of
Texas.
G Section 551.072. DELIBERATIONREGARDING REAL PROPERTY
Discussion and possible action to deliberate the purchase, exchange, lease or value of real
property for purposes authorized by the Development Corporation Act which discussion in
open session would have a detrimental effect on negotiations with third persons.
H Section 551.087. DELIBERATION REGARDING ECONOMIC DEVELOPMENT NEGOTIATIONS.
Deliberation regarding commercial or financial information that the corporation has
received from a business prospect that the Georgetown Economic Development
Corporation seeks to have locate, stay, or expand in or near the territory of the City of
Georgetown and with which the Corporation is conducting economic development
negotiations; and/or deliberation regarding the offer of a financial or other incentive to a
business prospect that the Corporation seeks to have locate, stay, or expand in or near the
territory of the City of Georgetown.
- DiFUSION
- TLCC
E Action out of executive session
Motion by Jonrowe, second by Brown to approve the DiFUSION Performance Agreement
and forward it to City Council for final approval.
The meeting adjourned at 4:45 PM
Attest:
______________________________ ___________________________________
Kevin Kelly, Corporate Secretary Steve Fought, President
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Confirmation and ap p ro val o f the Fourth Amended Bylaws for GEDCO approved by the City Counc il on
Dec emb er 8, 2015 and the Articles o f Amendment fo r GEDCO approved b y the C ity Co uncil o n
Dec emb er 8, 2015 related to Bo ard Members hip Requirements --David Morgan, General Manager
ITEM SUMMARY:
The City Counc il ap p ro ved changes to the board memb ers hip req uirements of the Georgetown Ec o nomic
Develo p ment Corporatio n (GEDCO) Bo ard o n Novemb er 10, 2015 to require that a minimum of two (2)
o f the s even (7) d irecto rs be current City Counc il Members. Ac cordingly the Bylaws and Artic les of
Inc o rp o ration had to b e amend ed to reflec t the c hanges made to the board members hip requirements of
Bo ard .
The City Counc il ap p ro ved the F o urth Amend ed Bylaws and the the Articles of Amendment to the Articles
o f Incorporation on December 8, 2015.
ATTACHMENT
1. Res o lutio n No. 120815-F Approving Fourth Amend ed Bylaws of the Georgetown Ec o nomic
Development Corporatio n
2. Res o lutio n No. 120815-G ap p ro ving Articles o f Amend ment for the Artic les of Inc o rp o ration fo r
the Geo rgeto wn Econo mic Development Corporatio n.
FINANCIAL IMPACT:
None
SUBMITTED BY:
Shirley J. Rinn o n b ehalf o f David S. Morgan, City Manager
ATTACHMENTS:
Description Type
Res olution No. 120815-F Backup Material
Res olution No. 120815-G Backup Material
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Cons id eration o f the Dec emb er 30, 2015, January 31, 2016, and F eb ruary 29, 2016 F inancial Reports --
Laurie Brewer, As s is tant City Manager, Leigh Wallace, F inance Manager, G EDCO
ITEM SUMMARY:
See Attachments
FINANCIAL IMPACT:
None
SUBMITTED BY:
Shirley J. Rinn fo r Laurie Brewer, As s is tant C ity Manager
ATTACHMENTS:
Description Type
Financial Report Dec 2015-Feb 2016 Backup Material
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Disc ussion and p o s s ib le ac tion regard ing the P ro ject P ro gress Report—David Morgan, City Manager
ITEM SUMMARY:
The GEDCO Board has req uested that staff p ro vide a projec t p ro gress and s tatus report at eac h meeting
o n all of the ac tive p ro jects disc ussed b y the Bo ard .
ATTACHEMENT:
1. P ro ject Status R ep o rt
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
David S. Morgan, C ity Manager
ATTACHMENTS:
Description Type
GEDCO Project Update Backup Material
Page 46 of 66
Project Project Description
Approved by
Council Funded Monitoring Compliance Closed
Citigroup
$1.3 Million Grant for wastewater infrastructure disbursed in April
2008. 12/12/2006 Funded April 2008
Yes, Final compliance
date is Dec. 2018 No
Radix BioSolutions, Ltd.
Provided grant to assist with the work and future plans of Radix
BioSolutions at the TLCC. Agreement approved by GEDCO on
February 9, 2010 and Council approved the Agreement at its March
9, 2010 Meeting. Radix paid back $47K on 3/15/15. Radix paid
back $50K 3/10/16.3/9/2010 Funded May 13, 2010
Yes, Final compliance
date is March 2018 No
Lone Star Circle of Care
Provided a grant not to exceed $387,000 for Qualified Expenditures
for future site improvements at 205 East University Avenue,
Georgetown, Texas. Loan Agreement and Promissory Note have
not been executed. Agreement approved by GEDCO on June 23,
2011 and Council approved the Agreement at its June 28, 2011
Meeting. 6/28/2011
Funded November and
December 2011
Yes, Final Compliance
Date is July 28, 2016 No.
Grape Creek
Provide a grant not to exceed $447,000 for Qualified Expenditures
for the lease/purchase and future site improvements at 101 E. 7th
Street and 614 Main Street for the operation of a winery on the
Downtown Square in Georgetown Agreement approved by GEDCO
on July 25, 2011 and Council approved the Agreement at its August
23, 2011 Meeting. Fourth Amended Performance Agreement, Lease
Agreement, and Promissory Note was approved by GEDCO on
August 20, 2012 and by the City Council on August 28, 2012. TIRZ
Agreement for $60,000 approved by City Council on 9-11-12. 8/23/2011 Funded
Yes, Final Compliance is
March 2018.No
Georgetown Winery
Provide a grant not to exceed $70,000 for Qualified Expenditures
described as equipment for wine production and an agreement to
maintain and operate the existing winery in Georgetown. Agreement
approved by GEDCO on July 25, 2011 and Council approved the
Agreement at its August 23, 2011 Meeting. 8/23/2011 Funded
Yes, Final Compliance
Date is June 30, 2016 No
DiFusion Technologies (2)
Provide an extension of time for Difusion to retain unlimited access
to the ICP Spectrometor (equipment) under a lease agreement with
the TLCC for a year. At the end of the Agreement, Difusion will
purchase the Spectometor from GEDCO for $112,000.00.
Agreement Approved by GEDCO on December 21, 2015 and
Council on January 12, 2016.1/12/2016 No funding involved
Yes, Final Compliance
September 30, 2017 No
GEDCO PROJECT UPDATE AND STATUS REPORT
March 21, 2016
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Project Project Description
Approved by
Council Funded Monitoring Compliance Closed
GEDCO PROJECT UPDATE AND STATUS REPORT
March 21, 2016
Georgetown Indpendent School District
Provided a grant not to exceed $200,560 for the purchase of
qualified expenditures related to the equipment for the Engineering
Program and Laboratories at Georgetown and East View High
Schools. GISD will offer the MSSC Certifications, implement a Job
Placement Program, provide and annual report and annual tour of
the facilities to the GEDCO Board. Agreement was approved by
GEDCO on September 17, 2012 and the City Council on September
25, 2012. The GEDCO Board approved the GISD request to amend
the Performance Agreement to allow the purchase different
equipment than outlined in the original agreement on November 18,
2013. 9/17/2012 Partially Funded.
Yes. Final Compliance
based on life of
equipment. No
Texas Life Sciences Collaboration Center
(4)
Provide a grant of $100,000 for the maintenance of the TLCC.
Performance Agreement approved by GEDCO on 12/21/15. New
one-year agreement.1/12/2016 Funded February 2016
Yes. Final Compliance
October 31, 2016 No.
The Rivery at Summit Conference Center
Provide a grant not to exceed $4.5 Million for Public Infrastructure
Improvements. Approved by the GEDCO Board on November 18,
2013. Approved by the City Council on December 10, 2013. 12/10/2013 Not Funded
Yes.Construction
Deadline is
June 30, 2016. No.
TASUS Texas Corporation
Provide a grant of $67,500 for job creation related to expansion of
manufacturing facilities. Approved by the City Council on February
25, 2014 and approved by the GEDCO Board on February 17, 2014 2/25/2014 Not Funded
Yes. Final Compliance
May 31, 2017 No.
Radiation Detection Corporation
Provide a grant of $320,000 for job creation related to the relocation
of the corporate offices to Georgetown. Approved by City Council
and GEDCO on July 23, 2013. 7/23/2013 Funded
Yes. Final Compliance
December 31, 2021 No
DisperSol
Provide a grant of $250,000 for job creation related to expansion of
manufacturing facilities. Approved by the GEDCO Board on August
18, 2014. Company earned $50K (= 10 eligible positions at
$10/job). Check delivered 4/17/15 to company. 10/16/2014 Partially Funded
Yes. Final Compliance
February 15, 2019 No.
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Review and dis c us s ion of the sc o p e of work and cos t for a Retail Strategy and R ecruitment Plan and
p ro vide d irection to s taff to negotiate a c o ntrac t with the preferred cons ultant - David Mo rgan, City
Manager and Wayne R eed , As s is tant City Manager
ITEM SUMMARY:
See Attachments .
FINANCIAL IMPACT:
See Attachments
SUBMITTED BY:
Shirley J. Rinn fo r David Mo rgan, City Manager and Wayne Reed , As s is tant C ity Manager
ATTACHMENTS:
Description Type
Staff Report-Retail Study Backup Material
Catalys t Commercial Letterwith Cos t Breakdown Backup Material
Catalys t Commercial Executive Summary & Approach Backup Material
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Staff Report
TO: Georgetown Economic Development Corporation Board
FROM: Wayne Reed, Assistant City Manager
THROUGH: David Morgan, City Manager
SUBJECT: Retail Strategy and Recruitment Plan
DATE: March 21, 2016
Executive Summary
The City Manager’s Office is seeking concurrence from the GEDCO Board to proceed with a
contract with Catalyst Commercial to conduct a Retail Strategy and Recruitment Plan. The City
of Georgetown issued a Request for Proposals (RFP) in January seeking proposals from
qualified consultants for a retail strategy and recruitment plan with the aim to enhance the City’s
tax base by increasing opportunities for retail businesses and creating a more diversified retail
environment in Georgetown. The City received two responses to the RFP. After reviewing the
proposals, staff selected Catalyst Commercial (“Catalyst”) as the preferred vendor based upon
qualifications, customer service, past performance, references, and price. The next step in the
process is to seek approval from City Council on the contract before initiating the study.
Background
In early January, the City issued an RFP to solicit proposals from professional retail consultants
to perform a comprehensive study of Georgetown’s market and trade area environment to
determine the best pathway to improve the local retail areas and preserve opportunities for
future retail developments. Catalyst has proposed a comprehensive approach that includes
seven (7) major components to be performed over a 90 to 120 day period:
1. Market Assessment. This is a snap shot of existing and planned retail stores,
developments, and traffic data in the study area. In addition, major employers and the
number of employees will be studied to determine of workforce on retail business.
2. Trade Area Delineation. This examines and identifies the geographic extent of
Georgetown’s primary trade area.
3. Market Analysis. Among other things, this evaluates consumer spending patterns,
consumer preferences, and other retail factors will be measured and summarized for
each local sub-area, such as, but not limited to, North Gateway (Pecan Branch), West
Gateway (Williams Drive), Downtown, and East Georgetown.
4. Completive Retail Analysis. This considers the retail gap by comparing existing retail
supply to and associated demand by evaluating existing retail developments located
both inside and outside of Georgetown.
5. Property Analysis. This will include a summary of property conditions and attributes of
best locations for retail developments.
6. Potential Tenant Identification. This will identify specific retail operators that fit
Georgetown’s market characteristics, trade area and top sites.
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7. Merchandising Plan. Using the data collected and created, a “Merchandising Plan” will
be created to provide for an implementation strategy. Catalyst refers to the
Merchandising Plan as a “playbook.”
Catalyst Commercial is focused on creating a market-based implementation strategy to
strengthen Georgetown’s retail sector through marketing and attraction. Following a meeting
with City staff, Catalyst provided an executive summary of its proposed approach and added the
following insight to its approach:
• A focus on retail activation with recruitment at key active and emerging retail
areas. This will be based upon an initial market assessment and include
marketing and targeted materials for key retailers.
• Georgetown already has an active Downtown, but key merchandising
opportunities aligned with a broader strategy of Downtown’s greater role in the
region can help elevate an already successful downtown leveraging our work.
• Several developments are planned, or will be brought to market, along the I-35
and SH 130 corridor. How will each of these developments compliment existing
developments and how can these be reinforced with higher quality uses?
• Williams Drive is a significant corridor in Georgetown. Our experience in
activating corridors, and actionable market analysis can be harnessed to support
to the goals of the corridor and help inform the economic analysis to optimize the
outcome.
Staff conducted reference checks and found past clients highly satisfied with Catalyst’s
performance and professionalism.
Fiscal Impact
The total cost for Catalyst’s proposed scope of work, including additional tasks on Downtown
and Williams Drive is $70,603. (See attached material with proposed work plan and cost
breakdown.) For an additional fee, the City may retain Catalyst Commercial after the study is
completed to perform targeted recruitment; this would be at a cost of $24,000 per year.
Staff recommendation
Staff recommends the GEDCO Board support moving forward with Catalyst Commercial to
perform a Retail Strategy and Recruitment Plan for an amount not to exceed $71,000. City staff
will return to GEDCO after the plan is completed to discuss whether to fund on-going
recruitment.
Attachments
1. Catalyst Commercial Letter with Cost Breakdown
2. Catalyst Commercial Executive Summary & Approach
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4245 N Central Expressway | Suite 310
Dallas, Texas 75205
March 6, 2016
Mr. David
City Manager
City of Georgetown
101 E. 7th St.
Georgetown TX 78626
Re: Economic Development Initiatives
Dear David:
It was a pleasure meeting with you and your colleagues, about how to advance the success of
Georgetown to the next level. After our initial meeting, you mentioned several areas, which you
desired for us to build off of using our core retail study. I have attached our work into two
counterparts; Phase 1 is consistent with our original proposal, the Phase 2 is the expanded
areas we discussed.
The following are core areas, which we feel need to be
addressed, based upon our discussion and experience:
• A focus on retail activation with recruitment at
key active and emerging retail areas. This will be
based upon an initial market assessment and
include marketing and targeted materials for key
retailers.
• Georgetown already has an active Downtown, but key merchandising opportunities
aligned with a broader strategy of Downtown’s greater role in the region can help
elevate an already successful downtown leveraging our work.
• Several developments are planned, or will be brought to market, along the I-35/SH 130
corridor . How will each of these developments compliment existing developments and
how can these be reinforced with higher quality uses?
• Williams Drive is a significant corridor in Georgetown. Our experience in activating
corridors, and actionable market analysis can be harnessed to support to the goals of
the corridor and help inform the economic analysis to optimize the outcome.
Catalyst Commercial
As you know, our firm has national experienced working
in high growth areas. Our work in partnership with
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4245 N Central Expressway | Suite 310
Dallas, Texas 75205
communities is known for building momentum from what is already working in an authentic
context. Our proposed initiatives will help you become more sustainable through targeting
uses which can better serve the region and enhance quality of life.
I will lead the team on this effort. My background includes national retail development and
creating economic development results by recruiting quality retail through our relationships
and experience.
Proposed Work Plan
After consideration of our discussions with you and key stakeholders as well as our regional
experience, we propose the attached work plan and focus.
Please let us know if you have any questions or suggestions.
We look forward to presenting this proposal with you to the City Council and appreciate the
opportunity to work with you on a retail strategy, downtown and long-range planning.
Very best regards,
Jason Claunch
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4245 N Central Expressway | Suite 310
Dallas, Texas 75205
Proposed Work Plan
*final phase to include monthly marketing/recruitment for 24 months at $2k/month
Page 54 of 66
4245 N Central Expressway | Suite 310
Dallas, Texas 75205
Additional Tasks
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Disc ussion and p o s s ib le ac tion to provid e direc tio n to s taff regarding q uestions and any o ther types o f
informatio n the Bo ard wo uld like to have inc luded in an Executive Summary and Pres entatio n b y the Texas
Life-Sciences C o llab o ration Center to the GEDC O Board--David Mo rgan, General Manager and Wayne
Reed, Assistant City Manager
ITEM SUMMARY:
Michael Do uglas , P hd., Executive Directo r fo r Texas Life-S ciences Collabo ration C enter (TLCC) is
s ched uled to pres ent an update and overview o f TLCC's c urrent o p erations to the GEDCO Board o n April
18, 2016.
In o rd er to enhanc e the p res entation from TLCC and in order to p ro vide a high level Executive Summary
o f its operations to the GEDCO Bo ard , s taff is req ues ting that the Bo ard pro vide any ques tions that the
Bo ard wo uld like to s ee ad d res s ed , as well as any o ther types o f info rmatio n o r s tatis tics regarding
TLCC’s current o p erations that it wo uld like to have inc luded in the Exec utive S ummary and P res entation.
FINANCIAL IMPACT:
None
SUBMITTED BY:
Shirley J. Rinn o n b ehalf o f David S. Morgan, City Manager
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Ac tion out of Exec utive S es s io n.
ITEM SUMMARY:
FINANCIAL IMPACT:
None
SUBMITTED BY:
Skye Mas s o n, Interim City Attorney
Page 63 of 66
City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Sec. 551.071: CONSULTATION WITH ATTORNEY
Cons ultation with atto rney regard ing legal iss ues related to agend a items and o ther matters in which (1)
when the go vernmental b o d y s eeks the advic e of its atto rney about: (A) p end ing or contemplated litigation;
o r (B) a settlement offer; or (2) o n a matter in whic h the duty of the attorney to the governmental b o d y
und er the Texas Dis c ip linary Rules o f Pro fes s ional C o nduct of the State Bar of Texas c learly conflicts with
this c hapter.
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Skye Mas s o n, Interim City Attorney
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Section 551.072. DELIBERATIONREGARDING REAL PROPERTY
Disc ussion and p o s s ib le ac tion to deliberate the purchas e,exchange, leas e o r value o f real p ro p erty for
p urposes autho rized by the Develo p ment Corporatio n Act whic h d is cus s ion in open session wo uld have
ad etrimental effec t o n nego tiatio ns with third p ers o ns .
ITEM SUMMARY:
FINANCIAL IMPACT:
n/a
SUBMITTED BY:
Skye Mas s o n, Interim City Attorney
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City of Georgetown, Texas
Georgetown Economic Development Corporation
March 21, 2016
SUBJECT:
Section 551.087. DELIBERATION REGARDING ECONOMIC DEVELOPMENT
NEGOTIATIONS.
Deliberatio n regard ing c o mmercial o r financ ial informatio n that the c o rp o ratio n has received from a
b usines s pros p ec t that the Geo rgeto wn Economic Development Corporation s eeks to have lo cate, s tay, o r
expand in or near the territo ry o f the City o f Geo rgeto wn and with whic h the Corporatio n is c o nducting
econo mic d evelo p ment negotiations ; and/o r d elib eration regard ing the o ffer o f a financial o r other inc entive
to a bus iness pros pec t that the Co rp o ration s eeks to have loc ate, stay, o r expand in or near the territory of
the City of Georgetown.
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Skye Mas s o n, Interim City Attorney
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