HomeMy WebLinkAboutAgenda_HAB_02.14.2020Notice of Meeting for the
Housing Adv isory B oard
of the City of Georgetown
F ebruary 14, 2020 at 10:30 AM
at Historic L ight and Waterworks B ldg, 406 W. 8th Street Georgetown, T X 78626
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A At the time of posting, no persons had signed up to speak on items not on the agenda.
L egislativ e Regular Agenda
B C ons ideration and possible action to approve the minutes from the January 27, 2020 meeting. - Mirna
G arcia, Management Analys t
C Update on the 2030 P lan Update proc es s . Nat Waggoner, AI C P, Long R ange P lanning Manager
D Disc ussion and possible action on a C omprehensive P lan Amendment to amend S ection 1.12,
G eorgetown C omprehensive P lan, of the C ity C ode of O rdinances, and adopt the 2030 P lan Update
revis ing the the F uture Land Use and Housing elements and adopting the G ateways and Image C orridors
and Williams Drive G ateway P lan as elements of the 2030 C omprehens ive P lan. – S usan Watkins, AI C P,
Housing Coordinator
E Update from the Hous ing Advisory Board C hair. Lou S nead, C hairperson.
Adjournment
Ce rtificate of Posting
I, R obyn Densmore, C ity S ecretary for the C ity of G eorgetown, Texas, do hereby c ertify that this Notic e of
Meeting was posted at C ity Hall, 808 Martin Luther King Jr. S treet, G eorgetown, T X 78626, a plac e readily
Page 1 of 169
acc es s ible to the general public as required by law, on the _____ day of _________________, 2020, at
__________, and remained s o posted for at leas t 72 c ontinuous hours prec eding the s cheduled time of said
meeting.
__________________________________
R obyn Dens more, C ity S ec retary
Page 2 of 169
City of Georgetown, Texas
Housing Advisory Board
February 14, 2020
S UB J E C T:
C onsideration and pos s ible ac tion to approve the minutes from the January 27, 2020 meeting. - Mirna
G arc ia, Management Analyst
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
AT TAC H ME N T S:
Description Type
Minutes Backup Material
Page 3 of 169
Housing Advisory Board Page 1
Minutes January 27, 2020
City of Georgetown, Texas
Housing Advisory Board
Minutes
January 27, 2020, at 3:30 p.m.
Historic Light and Waterworks Building, 406 W. 8th Street
Georgetown, Texas 78626
Members present: Lou Snead, Chair; Bob Weimer; Randy Hachtel; Nikki Brennan
Members absent: Jeannyce Hume
Staff present: Susan Watkins, AICP, Housing Coordinator; Nat Waggoner, AICP, Long Range
Planning Manager
Public Wishing to Address the Board
A. As of the deadline, no persons were signed up to speak on items other than those posted on the
agenda.
Legislative Regular Agenda
B. Consideration and possible action to approve the minutes from the December 16, 2019
meeting. Mirna Garcia, Management Analyst
Motion to approve Item B as presented by Brennan. Second by Weimer. Approved (4–0).
C. Update on the 2030 Plan Update process – Nat Waggoner, AICP, Long Range Planning
Manager and Susan Watkins, AICP, Housing Coordinator
Staff briefed Board members on the recent and upcoming activities related to the
comprehensive plan update including:
• Update from 01/14/20 City Council workshop on the 2030 Plan Update Implementation
Plan
Waggoner gave an overview of the housing related implementation actions. He reviewed
the 2030 Implementation Plan goals, policies, and action items. In addition, he reviewed the
cost, term (period, in years, during which the initiative should begin), and the leader
(meaning the entity responsible for championing each initiative).
Chair Snead asked about the role Boards/Commissions play in the Implementation Plan.
Watkins offered that the UDC revisions process will likely require the recommendations of
specific Boards/Commissions. There is concern that this sends a message to the community
that this effort will be staff led only, with no input from the community.
Page 4 of 169
Housing Advisory Board Page 2
Minutes January 27, 2020
Chair Snead also asked if the City has sufficient resources to implement the Plan. Staff
explained that the request for additional resources will be done during the upcoming
budget review in a couple of months.
Chair Snead raised concern that there aren’t many actions that create units. He also asked,
‘what does support mean?’ He recommended that the Implementation Plan include
additional detail outlining that support.
D. Update from the Housing Advisory Board Chair. Lou Snead, Chairperson
Adjournment
Motion to Adjourn by Weimer. Second by Hachtel . Approved (4-0). The meeting was adjourned
at 4:35 pm.
__________________________________ _______________________________________
Approved, Lou Snead, Chair Attest, Randy Hachtel, Secretary
Page 5 of 169
City of Georgetown, Texas
Housing Advisory Board
February 14, 2020
S UB J E C T:
Update on the 2030 P lan Update process. Nat Waggoner, AI C P, Long R ange P lanning Manager
IT E M S UMMARY:
S taff will brief board members on the recent and upc oming ac tivities related to the c omprehens ive plan
update including:
Update from 01/28/20 C ity C ounc il workshop on the 2030 P lan Update Implementation P lan
https://georgetowntx.swagit.c om/play/01282020-1266
Update on outreach including the public meeting on the 2030 P lan Update draft on 2/12/20 from 4:30
pm - 7 pm at the G eorgetown P ublic Library
Next steps
F IN AN C IAL IMPAC T:
None at this time.
S UB MIT T E D B Y:
S usan Watkins, AI C P, Hous ing C oordinator
Page 6 of 169
City of Georgetown, Texas
Housing Advisory Board
February 14, 2020
S UB J E C T:
Dis cus s ion and pos s ible ac tion on a C omprehens ive P lan Amendment to amend S ec tion 1.12,
G eorgetown C omprehens ive P lan, of the C ity C ode of O rdinanc es , and adopt the 2030 P lan Update
revising the the F uture Land Us e and Hous ing elements and adopting the G ateways and Image C orridors
and Williams Drive G ateway P lan as elements of the 2030 C omprehensive P lan. – Susan Watkins, AI C P,
H ousing C oordinator
IT E M S UMMARY:
At this meeting, s taff will provide an overview of the draft 2030 C omprehensive P lan Update including a
review of the goals and polic ies for Land Us e, Williams Drive G ateway P lan, G ateways & Image
C orridors , Housing and the Implementation P lan, with a particular foc us on the update to the Hous ing
Element.
T he Board will have an opportunity to review the full draft plan, ask ques tions and possibly make a
recommendation to the C ity C ounc il on the adoption of the 2030 C omprehens ive P lan Update.
T he sc hedule for adoption of the update is below:
· 2/12 O pen House from 4:30-7:00 P M at the Library, 406 W. 8th S t.
· 2/18 P &Z meeting - P ublic Hearing and R ecommendation
· 2/25 C ity C ouncil - P ublic Hearing and 1s t R eading
· 3/10 C ity C ouncil - P ublic Hearing and 2nd R eading
Elements of the Update are attached as exhibits of this item and the plan is available for review online at
2030.georgetown.org.
F IN AN C IAL IMPAC T:
T he Implementation P lan includes items for the F Y2021 budget inc luding a diagnostic review of the
Unified Development C ode, a small area plan for the Trac k-R idge-G rasshopper neighborhood and funds
to develop a plan for the southbound I -35 major gateway monument.
S UB MIT T E D B Y:
S usan Watkins, AI C P, Hous ing C oordinator
AT TAC H ME N T S:
Description Type
Pres entation Pres entation
Chapter 1- Framework Exhibit
Chapter 2 -Land Us e Exhibit
Chapter 3 - Williams Drive Gateway Plan Exhibit
Chapter 4 - Gateways and Image Corridors Exhibit
Chapter 5 - Housing Exhibit
Chapter 6 - Implementation Exhibit
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PLAN SUMMARYPage 8 of 169
Page 9 of 169
Plan Framework
•Foreword
•Purpose of the Plan
•Planning Area
•Demographics
•Community Input Process
•Georgetown’s Vision Statement
•2030 Plan Update Themes
•2030 Plan Update Goals
•Plan Alignment
Page 10 of 169
Purpose of the Plan
•Memorialize the growth of the past
•Prepare and cast a community vision
•Establish guidance for the future
•Land Use (update)
•Housing (update)
•Williams Drive Gateway (new)
•Gateway & Image Corridors (new)
•Enable the community to participate
“Georgetown: A caring community honoring our past and innovating for the future.”
Complete Neighborhoods
Develop priorities and
components of a complete
neighborhood and proximity
to amenitiesBalance of Commercial
and Residential
Plan and prioritize a balance
of land uses and a range of
housing types that are
distributed throughout the
community Transitions
Integrate development by
focusing on the transition in
uses rather than the
separation of uses
Housing Diversity
Encourage a range of
housing types, price points
and sizes to meet the needs
of all ages, incomes, and
lifestyles
Intentional Infrastructure
Plan for infrastructure within
targeted Employment
Centers
Distinct Identity
Emphasize historic
preservation and quality
community feel, especially
within the gateways and
downtown Georgetown
Page 11 of 169
Planning Area
City Limits +
Extraterritorial
Jurisdiction (ETJ)
Page 12 of 169
Plan Goals
Development framework
Balanced land use
Reinvestment
Historic preservation
Effective communication
Land use that enable partnerships
Housing and neighborhoods
High quality infrastructure
Integrate greenspace & recreation
Maintain levels of services as we grow
Page 13 of 169
Page 14 of 169
Land Use
•Introduction
•Existing Conditions
•Population Projections
•Growth Scenarios
•Target Areas
•Future Land Use Policies
•Future Land Use Plan
Page 15 of 169
Target Areas
•South and North Austin Ave.
•Downtown and Neighborhood
Transition Areas
•Shell Road and SH-195
•Williams Drive
•Southeast Georgetown
Neighborhoods
Intentional Infrastructure
Plan for infrastructure within
targeted Employment
Centers
Page 16 of 169
Future Land Use Map
Page 17 of 169
Page 18 of 169
•Introduction
•Existing
Conditions
•Policies
•Connectivity
•Land Use
•Opportunities for
Partnerships
Williams Drive Gateway Plan
Page 19 of 169
Subarea
•Mixed use development
•Transit supportive
•Strengthen identity
•Enhance standards
•Linkage to River
•Creation of open space
Complete Neighborhoods
Develop priorities and
components of a complete
neighborhood and proximity
to amenities
Transitions
Integrate development by
focusing on the transition in
uses rather than the
separation of uses
Distinct Identity
Emphasize historic
preservation and quality
community feel, especially
within the gateways and
downtown Georgetown
Page 20 of 169
Page 21 of 169
Gateway & Image Corridors
•Introduction
•Existing Conditions
•Gateway & Image Corridors Policies
•Gateway Features
•Image Corridor Vision
•Enhance Intersections
•Corridor Aesthetics Summary
Distinct Identity
Emphasize historic
preservation and quality
community feel, especially
within the gateways and
downtown Georgetown
Intentional Infrastructure
Plan for infrastructure within
targeted Employment
Centers
Page 22 of 169
•Highway
•Scenic/Natural
•Urban
•Downtown
•Williams Drive
Proposed Corridors
Page 23 of 169
Corridor Vision
Highways
Downtown
Urban
Page 24 of 169
Page 25 of 169
Housing
•Introduction
•Existing Conditions
•Future Housing Need
•Housing Policies
Complete Neighborhoods
Develop priorities and
components of a complete
neighborhood and proximity
to amenitiesBalance of Commercial
and Residential
Plan and prioritize a balance
of land uses and a range of
housing types that are
distributed throughout the
community Transitions
Integrate development by
focusing on the transition in
uses rather than the
separation of uses
Housing Diversity
Encourage a range of housing
types, price points and sizes
to meet the needs of all ages,
incomes, and lifestyles
Page 26 of 169
Needs
•Affordability
•Options for low-income, workforce, and seniors
•Support for community organizations
•Diversity
•Increased options and distribution
•Aging in place
•Preservation
•Physical and economic preservation
•Existing neighborhoods
Affordability
Preservation
Support
existing
neighborhoods
Increase
consumer
choice
Diversity
Page 27 of 169
Page 28 of 169
Implementation Plan
•Plan Amendments,
Monitoring, and Updates
•Implementation actions
Page 29 of 169
Plan Adoption –Next Steps
View the plan at 2030.georgetown.org
Send feedback to 2030@georgetown.org
Important dates!
Feb. 12
Open House
Library 4:30p-7p
Feb. 18
P&Z
Public Hearing
Feb. 25
City Council
Public Hearing
March 10
City Council
Adoption
Page 30 of 169
THANK YOUPage 31 of 169
1
1/28/2020 draft
PLAN FRAMEWORK
PLAN FRAMEWORK
Page 32 of 169
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PLAN FRAMEWORK
• Construction of six new GISD schools have taken place, with two of the
six to be open in time for the Fall 2020 school year.
• The crown jewel of the community, downtown Georgetown, built upon
the good work of the past and is welcoming a new chapter in its story
with construction of residential and commercial buildings that are
complementary of the beauty that has existed for more than a century.
Downtown not only contributed to the vibrancy and investment in Old
Town but has made downtown Georgetown a regional destination.
• The City completed major infrastructure investments supported by the
2008 Roads and Parks Bond, the 2011 Public Safety Facility Bond and
the City’s largest road bond in history in 2014.
• The City updated major Elements of the 2030 Plan including the Parks,
Recreation and Trails Master Plan (2008), the Overall Transportation
Plan (2014), Airport Master Plan (2018), and the Bike Master Plan (2019).
Foreword
The Georgetown community is marking a unique and defining time in the
community’s history. It is one that will surely be referred to in the future, as
key community conversations and growth defining decisions are setting the
path for the Georgetown of 2030, 2040, and beyond.
Since the 2008 update of the Comprehensive Plan, the City has evolved in a
variety of different ways. The growth of the community can be felt in our
schools, churches, nonprofits, infrastructure, city services, and our cherished
neighborhoods. A few key markers include:
• Since 2008, the City has experienced a 40 percent growth rate.
• Since 2014, the U.S. Census has identified Georgetown as one of the top
ten fastest growth communities over 50,000 in population for over six
years in a row and the fastest in 2016.
• Development and redevelopment have taken place in every quadrant of
the City – with the most notable being the construction rates of single-
family homes taking place in the southeast quadrant of the City, Sun
City development, and Highway 29 corridor west of D.B. Woods.
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Community Conversations
Georgetown’s 2030 Plan Update focuses on six community conversations
that emerged throughout the community engagement and planning
process.
• Distinct identity
• Housing diversity
• Complete neighborhoods
• Transitions
• Balance of commercial and residential
• Intentional infrastructure
Complete Neighborhoods
Develop priorities and
components of a complete
neighborhood and proximity
to amenities
Balance of Commercial
and Residential
Plan and prioritize a balance
of land uses and a range of
housing types that are
distributed throughout the
community Transitions
Integrate development by
focusing on the transition in
uses rather than the
separation of uses
Housing Diversity
Encourage a range of housing
types, price points and sizes
to meet the needs of all ages,
incomes, and lifestyles
Intentional Infrastructure
Plan for infrastructure within
targeted Employment
Centers
Distinct Identity
Emphasize historic
preservation and quality
community feel, especially
within the gateways and
downtown Georgetown
Page 34 of 169
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PLAN FRAMEWORK
Purpose of the Plan
The purpose of this Comprehensive Plan Update
is to:
• Memorialize the growth of the past (learn
from it, build upon it, and inspire new
growth to complement the best parts of the
City),
• Prepare and cast a community vision with a
plan for implementing, monitoring and
reporting and how the vision is being
brought to fruition,
• Establish guidance for future development
discussions and decisions including the
evaluation of residential and commercial
land use needs and resulting fiscal
outcomes, and
• Enable the community to participate and
guide growth with a plan the common
reader can understand.
The foundation on which this plan has been
built is the community’s stated desire to honor
the aspects of Georgetown’s past that has made
it great, while innovating and planning for the
future. This sentiment is captured in the
community’s vision statement of:
Georgetown: A caring community honoring
our past and innovating for the future
The community’s vision statement coupled
with the following key community input
themes have guided each step of the goals,
policies, and implementation steps included in
this document:
• Maintain the family-oriented, small town
feel,
• Continue to encourage quality urban
design,
• Focus on housing and affordability,
• Enhance economic development
opportunities,
• Enhance citizen participation and
engagement,
• Maintain and add to the existing quality
parks and recreation, and
• Improve and diversify the transportation
network.
Updated Elements:
• Future Land Use
• Housing
New Elements:
• Williams Drive Gateway Plan
• Gateways & Image Corridors
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Planning Area
The City of Georgetown is the county seat of Williamson
County. Located along two major north south freeways I-35
and SH 130. Georgetown is approximately 27 miles north of
Austin, 170 miles south of Dallas, 175 west of Houston, and
115 miles north of San Antonio. The City, founded in 1848, is
located within the Edwards Aquifer and is home to:
• Southwestern University, the oldest university in Texas,
• Sun City, a large retirement-oriented and age-restricted
development,
• The “Most Beautiful Town Square” founded in 1848,
and
• Six endangered species (three karst invertebrates, two
birds, and the Georgetown Salamander)
The City of Georgetown spans 38,048 acres (over 59 square
miles). Its extraterritorial jurisdiction (ETJ) extends up to 3.5
miles from the City limits, spanning an additional 78,141
acres (over 122 square miles), establishing a combined
planning area of a total of 116,189 acres (over 181 square
miles).
The City’s natural beauty is framed by the Texas Hill County
to the west and the rich Blackland Prairie farmland soil to
the east. Meandering through the heart of Georgetown are
the North Fork and the South Fork of the San Gabriel River.
Along the banks of the San Gabriel River where the two
forks meet, between the river and Austin Avenue, is one of
the most beautiful parks in the City, San Gabriel Park.
Figure 1. Planning Area and Surrounding Region
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PLAN FRAMEWORK
With nearly 75,000 residents as of the writing of
this plan, Georgetown is the fourth largest city in
the Austin metropolitan region (which includes
Austin, Round Rock, Cedar Park, Georgetown,
San Marcos, and Pflugerville).
Figure 2. Georgetown City Limits and ETJ Boundaries
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Demographics
Key Takeaways: Demographics
1) Georgetown has experienced steady historical growth, with more rapid
growth occurring in the City since 2010 (25% increase) compared to
the surrounding region.
2) Georgetown’s population is older than Williamson County’s or the
Austin-Round Rock MSA’s. Georgetown is home to many senior
citizens and the Sun City development for adults 55 years and older.
3) The median household income is slightly lower in comparison to
Williamson County and the Austin-Round Rock MSA, likely due to the
large percentage of the senior population that is retired.
4) The largest industry in terms of employment includes Educational
services, health care, and social assistance, which reflects the
presence of a large local medical industry and Southwestern
University.
The following pages outline highlights of the demographic analysis conducted
at the beginning of the 2030 Plan Update process. The full report is located in
Appendix J: State of the City. Knowledge of the City’s demographic
composition is important to establish a foundation for the planning process.
This information helps to identify certain population segments that may be
traditionally underrepresented in the planning process, or understand special
needs that affect certain demographic groups.
At the time of adoption, the U.S. Census
estimates the population of Georgetown to be
74,180
Figure 5. 2018 Population Estimate
Source: U.S. Census Bureau Georgetown
25%
Williamson Co.
16%
Austin-RR MSA
13%
Figure 4. Population Change 2010-2016
Source: U.S. Census Bureau
Figure 3. Historic Population
Source: U.S. Census Bureau
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PLAN FRAMEWORK
Georgetown
45.8
Williamson Co.
36.2
Austin-RR MSA
34.4
Figure 6. Regional Median Age Comparison
Figure 8. Regional Age Distribution Comparison
Figure 7. Race and Ethnicity
Source for all Figures: U.S.
Census Bureau, 2016 ACS
Figure 9. Highest Level of Education
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Figure 10. Median Household Income Statistics
$64,256 | Georgetown
2006: $55,700
2000: $54,098
$66,093 | Austin-Round Rock MSA
$75,935 | Williamson Co.
More than78% of householders
under 25 earn between
$50,000 and $75,000:
•$50,000 to $60,000: 50.6%
•$60,000 to $75,000: 27.6%
Source: U.S. Census Bureau, 2016 ACS
+20.7%
Employment
2011-2016
3.9%
Source: Avalanche, 2017
Unemployment
May 2017
Figure 11. Employment Rates
Figure 12. Employment by Industry
Source: U.S. Census Bureau, 2016 ACS
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PLAN FRAMEWORK
Community Input Process
Community input was collected throughout the 22-month (June 2018-March 2020) plan development process. Outreach included three community events, 18
Steering Committee meetings, 18 meetings with the City Council, 10 meetings with the Planning & Zoning Commission, three online surveys, and numerous
stakeholder outreach efforts to groups such as local realtors, property owners, Breakfast Bites events, Chamber of Commerce meetings, and other organizations.
Figure 14. Photos from the On The Table Community Event
Figure 13. Summary of Community Input Process
Alignment State of the City Williams Drive Housing Goals
Ju
n
e
20
1
8
Joint
Session -
2030 goals
On The Table
Community
Event
Online
Survey #1
Online
Survey #2
Joint
Session -
housing
policies
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Steering Committee Meeting
City Council and/or Planning & Zoning Commission Meeting
Gateways Growth Scenarios Land Use Implementation Plan Adoption
Community
Meeting -
Land Use
Community
Meeting -
Full Plan
Online
Survey #3
Ma
r
c
h
20
2
0
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PLAN FRAMEWORK
Georgetown’s Vision Statement
In Fall 2017, the Georgetown City Council adopted a new vision statement. The statement
informs the Council’s goals and strategies.
Georgetown: A
caring community
honoring our past
and innovating for
the future
Figure 15. Flow of Community Input
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2030 Plan Update Themes
Community input collected through the On The
Table event and the first survey was organized by
specific comments, and later categorized by
themes. The following seven themes emerged as
the most common ideas and sentiments, which
were used to guide the development of this 2030
Plan Update.
Figure 16. Participation Summary of On The Table and Survey #1
Figure 17. On the Table and Survey #1 Input Highlights
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PLAN FRAMEWORK
Theme 3. Focus on Housing Diversity and Affordability
•Rising housing prices have aided in creating a high cost of living,
increasing to the point where many feel as though they might not
be able to live in Georgetown in the near future.
•Georgetown lacks a variety of housing types within the City.
•Incentives should be used to help create a more affordable
community.
•Some community members are concerned regarding the provision
of low-income housing and preferred to focus on middle-income
housing.
Theme 4. Enhance Economic Development Opportunities
•Residents like the large variety of local businesses and restaurants
throughout the community. Part of Downtown Georgetown’s
distinct charm involves the large amount of local businesses in the
area.
•The City should improve Georgetown’s efforts to attract and
accommodate younger generations. More nightlife and
entertainment will attract college students and other younger
professionals.
•Recruit higher-paying employers such as technology companies to
combat the rising cost of living.
•Develop the eastern areas of Georgetown to match the level of
amenities available in other portions of the City.
Theme 1. Maintain the Family-Oriented, Small-Town Feel
•It is crucial to preserve Georgetown’s small-town feel to maintain a
strong sense of community.
•Incorporate family-friendly development.
•Host and promote family-oriented events.
Theme 2. Continue to Encourage Quality Urban Design
•Residents are proud of Downtown Georgetown and its appearance.
Residents love the vibrant and walkable downtown area and
mentioned appreciation of the historical buildings and local shops.
•Georgetown should not reduce development standards to attract
development. Instead, Georgetown should maintain high
development standards while still promoting more affordable
development.
•There should be more sidewalks installed around the City. In
addition, current sidewalks should be improved.
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Theme 5. Enhance Citizen Participation and Engagement
• Citizens desire to be notified as to when public events take place to
allow for greater community participation. Combining social
media with more traditional forms of advertising would notify
additional people.
• The community would appreciate increased notification of public
input opportunities and development happening in Georgetown.
Although this information might be available to the public, it is
important to advertise it in such a way that most residents in the
community are made aware.
• Pursue more opportunities to engage the community where they
already are, including school events and festivals.
Theme 6. Maintain and Add to the Existing Quality Parks
and Recreation
• Expand the existing trail network to connect to areas throughout
Georgetown and foster equitable access to nature and recreation.
• Improve access to parks and open space by allowing free entry.
Garey Park is not affordable for all and all parks should be free to
residents.
• Increase the amount of open space and parks throughout the
community to include existing and future neighborhoods.
Theme 7. Improve and Diversify the Transportation Network
• There is a need for better public transit within the City. Some
residents are unaware of GoGeo transit and feel that the service
should be better advertised. Some residents would prefer the
addition of a light rail system, such as a trolley.
• A commuter rail that runs to Austin and surrounding areas is
desired.
• Traffic light synchronization should be improved to help alleviate
traffic congestion.
• Although traffic congestion has become an issue throughout the
City, many residents feel that Williams Drive needs significant
improvements.
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PLAN FRAMEWORK
2030 Plan Update Goals
Goal 1: Promote development patterns with
balanced land uses that provide a variety of well-
integrated housing and retail choices,
transportation, public facilities, and recreational
options in all parts of Georgetown.
The City achieves a balance of land uses and densities across
Georgetown by ensuring that services, amenities, and housing
options are available throughout the community. Developments
are well integrated (i.e., no standalone uses), particularly high-
density residential and commercial developments.
The overall development pattern reflects a gradual transition from
higher density urban development, to medium density suburban
development, to the lowest density rural development.
Neighborhoods are complete, meaning a range of housing types and
small-scale commercial services are included. A transition of
intensities within neighborhoods minimizes impacts of adjacent
land uses.
More compact, walkable infill development is encouraged within
the more urban areas of Georgetown. Compact development
emphasizes vertical density over horizontal sprawl, which helps to
preserve the natural areas while promoting environmental
sustainability, fiscal responsibility, and intentional infrastructure.
The goal update process revisited and updated the original 2030 Plan (developed in 2008) to ensure the goals are consistent with the current community vision. The
Steering Committee reviewed the goals from the original 2030 Plan to determine whether each goal was still applicable and responsive to the community input
themes.
This goal is primarily implemented through measures led by the
City. The Future Land Use Map and its Future Land Use categories
are key implementation planning tools, which allow for flexibility
in land use types. Additionally, decisions regarding development
patterns are often administered through zoning decisions made by
the City.
Figure 18. January 10, 2019 Joint Workshop to Review the Goals
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Goal 3: Provide a development framework that
guides fiscally responsible growth, protects historic
community character, demonstrates stewardship of
the environment, and provides for effective provision
of public services and facilities.
Future development will be fiscally and environmentally
responsible and enhance Georgetown’s uniqueness and small-town
feel. Development and redevelopment respect the historic character
of the community.
Georgetown seeks to differentiate itself from its neighbors in the
Austin metropolitan area. Distinctive branding along key corridors
plays a major role in defining the City for residents, visitors, and
passersby. Downtown is also a major asset for Georgetown,
establishing a vibrant destination for locals and tourists alike,
attracting tax revenue to the City. Historic preservation in and
around Downtown builds upon this existing asset and helps to
maintain Georgetown’s unique identity.
Georgetown promotes high-quality commercial growth in key
areas, including the Employment Centers and Regional Centers,
and attracting target industries as defined in the Target Industry
Analysis.
While future development – particularly employment providers –
is desirable, such development should be fiscally responsible. The
City’s Fiscal Impact Model (FIM) is an important tool to evaluate
the cost to serve a proposed development. The FIM evaluates the
cost to serve a development compared to its projected revenue.
Promoting low-impact development is also important, specifically
in terms of water conservation, stormwater management,
renewable energy, and land/wildlife conservation.
Goal 2: Reinvest in Georgetown’s existing
neighborhoods and commercial areas to build on
previous City efforts.
Quality of the community is maintained through support of
existing business and neighborhoods, while investing in
redevelopment efforts that revitalize under-performing areas.
Improvements are achieved through reuse and/or rehabilitation of
existing structures or through site redevelopment.
Infill areas refer to previously developed areas with infrastructure
currently in place. Such areas are ideal for future development or
redevelopment because of the availability of existing infrastructure,
which is typically more financially beneficial for both the City and
the developer. Residents and businesses in these areas benefit from
diversified housing types, market access, and proximity to existing
residential areas. Existing residents benefit from increased services
and sense of place. Target infill areas include:
• Williams Drive
• South and North Austin Avenue
• Central Georgetown neighborhoods
• Downtown and neighborhoods in transition areas
The City’s primary role in this goal includes planning of capital
improvements in aging areas, small area plans, and partnering in
redevelopment efforts.
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PLAN FRAMEWORK
Goal 6: Ensure access to diverse housing options
and preserve existing neighborhoods for residents of
all ages, backgrounds and income levels.
This goal includes three focus areas: affordability, diversity, and
preservation. This Housing Element, Housing Toolkit, and
Implementation Plan employ a three-part strategy to address the
needs of low-income, workforce, and senior households in
Georgetown.
Goal 7: Maintain high quality infrastructure, public
safety services, and community facilities.
Georgetown will ensure quality infrastructure that supports
growth. Quality public services are a major contributor to quality of
life, helping to ensure a community is safe, welcoming, and family
friendly. Public and emergency response services are evaluated as
the population and business community grows, monitoring metrics
such as crime rates, response times, and staffing.
Intentional infrastructure planning is a priority for the community
and City leaders. Infrastructure is a significant capital improvement
cost to the City; infrastructure is also a major incentive tool to
attract desirable development. Infrastructure improvements are
used to encourage development and redevelopment by upgrading
off-site infrastructure – either in anticipation of or in response to
development interest in a targeted location.
The City will use intentional infrastructure in key target areas, such
as the Employment Centers, Regional Centers, and gateways, to
attract development in the areas best suited for growth.
Goal 4: Guide, promote, and assist the preservation
and rehabilitation of the City’s historic resources.
The City of Georgetown has historic properties and resources that
exist both within the Downtown and Old Town Historic Overlay
Districts, in established areas of the City and on former agricultural
land that was once well beyond the formal city boundaries. These
properties and resources help tell the story of our community and
play an active role in the places our residents and visitors enjoy. In
order to retain these places for future generations and to protect
Georgetown's built heritage, the City seeks to partner with the
community to protect our identified historic resources, encourage
best practices for their stewardship and support uses and policies
that contribute to our ability to retain these important places for the
future.
Goal 5: Ensure effective communication, outreach,
and opportunities for public participation and
community partnerships to foster a strong sense of
community.
Georgetown’s citizens are engaged and informed. The goal is to
enhance communication and outreach efforts by developing
community partnerships and increasing notification efforts.
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Goal 8: Actively partner with GISD, Williamson
County, other governmental agencies, and local
organizations to leverage resources and promote
innovation.
Georgetown has existing relationships with a number of partner
organizations, such as Williamson County, Georgetown
Independent School District (GISD), Texas Department of
Transportation (TxDOT), and the Capital Area Metropolitan
Planning Organization (CAMPO). These mutually beneficial
partnerships enable the City to promote its image along corridors,
ensure pedestrian connectivity to schools and other key locations,
coordinate on potential roadway projects, and share recreational
amenities. Partnerships allow the City to better serve its
community, as well as to promote fiscal responsibility through
pooled resources. These partnerships are critically important as the
City grows. Enhancing relationships and formalizing additional
partnerships leverage the City’s resources to address current needs
and allow for better outcomes in the future.
Goal 9: Maintain and add to the existing quality
parks and recreation.
Georgetown’s parks and recreation system is a major asset to the
community and contributor to its quality of life. The 2030 Plan
Update emphasizes the need for integration of parks and open
space during land development and redevelopment through
parkland dedication and connections to the regional trail system.
Goal 10: Improve and diversify the transportation
network.
This 2030 Plan Update process identified the need to address future
increases in traffic volumes as well as commercial diversification of
transportation nodes. Community input expressed support for
increasing capacity and improving the conditions of existing
roadways, adding new roadway connections, and continuing to
incorporate alternative modes of transportation through bike lanes,
sidewalks, and the GoGeo transit system.
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PLAN FRAMEWORK
Plan Alignment
The City of Georgetown has a strong history of planning. This 2030 Plan
Update incorporates the key goals of elements, including lessons learned and
on-going and upcoming initiatives. The purpose of this section is to highlight
how key plans and studies interact with the 2030 Plan Update.
The City’s home rule charter outlines distinct elements as portions of the
City’s overall comprehensive plan, which are in various stages of completion
as outlined in Figure 19. The diagram on the following pages illustrates the
plan elements that are required by the City charter (blue circles) as well as the
supplemental or contributing plans or studies (orange circles).
Key Takeaways: Alignment
1) Alignment between the 2030 Plan and the CIP is critical to plan
implementation. A process to align the annual budgeting process is
part of the plan’s recommendations.
2) Alignment is important between the Target Industry/Workforce
Analysis and Housing Element. Housing plays an important role in
supporting economic development through affordable and desirable
housing choices to accommodate the targeted workforce. This
Update addresses how housing supports targeted workforce in the
Housing Element.
3) The City has achieved success with the Downtown Master Plan,
Sidewalk Master Plan, and Retail Recruitment Study.
4) The City has not yet completed the Health and Human Services
Element and Historic Preservation Element. These items should be
included within upcoming budgets and planning efforts.
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Charter Requirement Corresponding City Plan Status
Future Land Use Land Use Element Updated within this 2030 Plan Update
Traffic Circulation and Public Transit Overall Transportation Plan (OTP) 2014, update coming soon
Wastewater, Electric, Solid Waste, Drainage
and Potable Water Utility Master Plan Adopted in 2009; Updated in 2018; Update
coming 2022
Conservation and Environmental Resources Water Conservation Plan 2018
Recreation and Open Space Parks, Recreation, and Trails Master Plan 2008, update coming soon
Housing Housing Element Adopted in 2012, updated within this 2030
Plan Update
Public Services and Facilities Capital Improvements Plan 2012, updated annually
Public Buildings and Related Facilities - -
Economic Development and Redevelopment Target Industry Analysis; Workforce Analysis;
Retail Strategy and Recruitment Plan 2017, additional element coming soon
Health and Human Services - -
Historic Preservation - -
Citizen Participation Plan Citizen Participation Plan 2012
Public Safety Public Safety Plan 2012
Figure 19. Charter Element Status
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PLAN FRAMEWORK
Citizen
Participation
Plan
Housing
Element
Fiscal Impact
Model (FIM)
Charter Elements
Supplemental Plans and Studies
Target
Industry and
Workforce
Analyses
Williams
Drive Study
Georgetown’s Vision
Statement
Georgetown: A
caring community
honoring our past
and innovating for
the future
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Land Use
Element
Downtown
Master Plan
Overall
Transportation Plan
(OTP)
Sidewalk
Master
Plan
Transit
Development
Plan
Bike
Plan
Parks,
Recreation, and
Trails Master
Plan
Airport
Master Plan
Capital
Improvements
Plan (CIP)
Water
Conservation
Plan
Utility Master Plan
(UMP)
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LAND USE
LAND USE
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LAND USE
Introduction
The land use element is one of 14 elements
within Georgetown’s Comprehensive Plan
required by the City charter. The major goal in
completing this element is to create a useful tool
for decision makers in guiding development in
the community, for developers as they plan
private investment, and for community members
to formalize their vision of the community they
seek in 2030. The land use element is the
centerpiece of the 2030 Plan and provides key
information for the other Comprehensive
Elements such as Transportation and Parks.
The Land Use Element carries land use
development guidance from the 2008 Plan as
well as key community conversations that have
taken place since adoption in formal settings
such as City Council and the Comprehensive
Plan Update process. Community conversations
have also happened through the Chamber of
Commerce, local government partners such as
GISD and Williamson County and nonprofit
groups within the City. These conversations have
included:
• The proximity and distribution of
commercial services to residential
developments (both ensuring appropriate
transition in uses while encouraging location
of neighborhood serving services when
proposing new residential development);
• Reservation of land for future commercial
development during periods of high
demand for residential development in
order to preserve commercial corridors for
the future needs of tomorrow’s
neighborhoods;
• Intentional land use planning within the
City’s gateway corridors for the promotion
of quality appearance;
• The strategic use and location of high
density residential developments and the
accommodation of smaller residential lots
(historically not representative in
Georgetown’s community layout); and
• The need for a diversity of housing to
support current and future residents.
This Element includes strategies for land
development that will guide the formation of
the City’s development code, inform land
development decision making by the City
Council and the execution of plans, programs
and partnerships by the City and its partners.
These strategies are rooted in community
feedback, focused conversations, and the best
parts of Georgetown as examples for steering
future development. The guiding principles of
this chapter include:
• Seeking to plan and prioritize a balance of
land uses and a range of housing types
that are distributed throughout the
community;
• Planning for intentional infrastructure
within targeted Employment Centers;
• Integration of uses (focus on transition in
uses rather than separation of uses);
• Development of priorities and components
of a complete neighborhood and proximity
to amenities; and
• Establishing stability and investment in
existing neighborhoods.
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Key Takeaways: Land Use
Georgetown’s small-town feel and high quality of life have helped the City remain a unique place
despite rapid regional growth and change in the last 20 or more years. However, the transition
between small-town Georgetown and urban/suburban Austin area communities has blurred
with the outward growth in central Texas. Despite the rapid growth, Georgetown remains a
predominantly low-density community with nearly half of the planning area currently vacant.
The City uses a variety of zoning tools to address special development areas, including zoning
overlays and special districts. A large portion of the City limits – 30 percent – is zoned as a
Planned Unit Development (PUD). Extensive use of PUDs frequently indicates that the existing
zoning districts do not meet the City’s current development needs.
The key tool of the Land Use Element is the
Future Land Use Map. The Future Land Use
Map is based on multiple growth scenarios and
the use of a fiscal impact model as an analysis
tool to determine the impact of a potential size
and location of land use patterns. The
categories represented on the Future Land Use
Map and further described in this Element
prioritize the following priorities of the
community:
• Clear intent of each category and a
description of primary uses envisioned
within each district;
• Target ratio of uses (percentage residential
and nonresidential) to support the need
for a balance of land uses through the
community;
• Location and size of employment centers
to support intentional infrastructure and
development desired in these locations;
• The incorporation of high-density
residential developments within proximity
to amenities such as retail, restaurants,
major transportation corridors and
options; and
• Density ranges within each category with
emphasis on transition of uses in support
of a range of housing types.
Small area planning is another tool that is
critical to the implementation of the Land Use
Element. A small area plan is a detailed, long-
range land-use plan that is focused on a
particular size limited area. Small area plans
work in conjunction with the 2030 Plan and
guide future land-use expectations and with
creating development standards specific to a
defined area. Small area plans provide a
greater level of land use analysis, building
design and arrangement, and roadway
connectivity than the Future Land Use Map. As
part of this Update, Georgetown completed a
small area Plan, the Williams Drive Gateway
Subarea Plan., which begins on page 53.
Complete
Neighborhoods
Balance of
Commercial and
Residential
Transitions
Housing
Diversity
Intentional
Infrastructure
Community
Conversations
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LAND USE
Existing Conditions
Existing Land Use
Existing Land Use
City ETJ Planning Area
Acres % Acres % Acres %
Subtotal: Residential 8,532 22% 28,314 36% 36,846 32%
Ag./Rural Residential 963 3% 6,124 8% 7,087 6%
Single Family 6,891 18% 21,984 28% 28,875 25%
Two-Family (Duplex) 81 0.2% 4 0.01% 85 0.1%
Townhome 177 0.5% 5 0.01% 182 0.2%
Multi-Family 411 1% 0 0.0% 411 0.4%
Manufactured Home 9 0.02% 197 0.3% 206 0.2%
Subtotal: Nonresidential 1,540 4% 10,321 13% 11,861 10%
Office/Retail/Commercial 1,245 3% 852 1% 2,097 2%
Light Industrial 158 0.4% 23 0.03% 181 0.2%
Heavy Industrial 137 0.4% 9,446 12% 9,583 8%
Subtotal: Public 5,252 14% 1,200 2% 6,452 6%
Parks/Open Space 621 2% 124 0.2% 745 1%
Private Recreation 2,371 6% 739 1% 3,110 3%
Public/Semi-Public 2,260 6% 337 0.4% 2,597 2%
Subtotal: Other 9,613 25% 3,044 4% 12,657 11%
Right-of-Way 4,518 12% 2,924 4% 7,442 9%
Lake/Corps of Engineers 5,095 13% 120 0.2% 5,215 4%
All Developed 24,937 66% 42,879 55% 67,816 58%
Vacant 13,111 34% 35,262 45% 48,373 42%
TOTAL 38,048 100% 78,141 100% 116,189 100%
Figure 20. Existing Land Use Acreage (as of 1/22/2020)
Existing land use refers to the use of every parcel at the
time of this update, regardless of the underlying
zoning. Existing land use is important to consider to
understand the land use composition of Georgetown
today and to track changes in the overall land use
pattern over time. This analysis includes the City limits,
extraterritorial jurisdiction (ETJ), and the planning area
(i.e., the combined City limits and ETJ). Existing land
use was determined by the Williamson County
Appraisal District’s classifications and through aerial
imagery.
Key highlights of the existing land use analysis include
the following:
• Approximately 42 percent of the total planning
area is vacant.
• Within the City limits, about 66 percent is
developed, including 25 percent utilized for the
lake and right-of-way, 22 percent for residential
uses, six percent for public uses, and four percent
for nonresidential uses. The remaining 34 percent is
vacant.
• Within the ETJ, about 55 percent is developed,
including 36 percent residential, 13 percent
nonresidential, four percent for right-of-way, and
two percent for public and other similar uses. The
remaining 45 percent is vacant.
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Figure 21. Existing Land Use Map (as of 1/22/2020) Classification: Light vs.
Heavy Industrial
Light industrial uses are typically
conducted entirely inside and include
uses such as light manufacturing and
assembly. Such uses often generate
truck traffic.
Heavy industrial uses may have outside
storage or on-site excavation. Such uses
may generate noise, light, dust,
vibration, and other impacts.
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LAND USE
Existing Zoning
Zoning refers to the classification of land into zoning districts and the prescribed land
uses and development standards for each category. Georgetown is zoned in 17 zoning
districts, with the largest districts being Residential Single-Family (42 percent) and
Agriculture (27 percent).
The next largest zoning districts are General Commercial, Public Facility, Local
Commercial, Industrial, and High-Density Multi-Family. The remaining districts each
constitute one percent or less of the land area within the City limits.
Agricultural zoning designations are located generally around the periphery of the City,
with Commercial and Industrial districts concentrated along the major corridors.
Over 11,597 acres (30 percent) are zoned as a Planned Unit Development (PUD), shown
with hatching in Figure 23. PUDs are a type of zoning district that are negotiated
between the applicant and City to result in a development product that cannot
otherwise be achieved through the City’s typical zoning requirements. PUDs utilize a
base zoning district with specified modifications for the proposed development. (Note
that the acres in Figure 22 are based on the underlying base district.) Substantial usage
of PUD zoning is often indicative of an issue with the zoning requirements in place, as
they are unable to accommodate innovative and desirable development.
Figure 22. Existing Zoning Acreage (as of 1/22/2020)
Zoning Category
City
Acres %
Agriculture 10,170 27%
Residential Estate 37 0.1%
Residential Low Density 30 0.1%
Residential Single-Family 16,078 42%
Manufactured Housing 82 0.2%
Two Family 88 0.2%
Townhouse 10 0.03%
Low-Density Multifamily 251 1%
High-Density Multifamily 672 2%
Office 130 0.3%
Mixed Use Downtown 69 0.2%
Neighborhood Commercial 24 0.1%
Local Commercial 1,092 3%
General Commercial 1,711 4%
Industrial 1,290 3%
Business Park 232 1%
Public Facility 1,472 4%
Total Zoned Land 33,438 88%
Acreage used as right-of-way,
included for total acreage discrepancy 4,610 12%
TOTAL 38,048 100%
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Figure 23. Existing Zoning Map (as of 1/22/2020)
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LAND USE
Population Projections
Growth Rate
Similar to
County
Growth Rate
Similar to
MSA
Georgetown
Recent Growth
Rate
Year 2.5% 3.4% 5.1%
2016 59,436 59,436 59,436
2017 60,922 61,457 62,467
2018 62,445 63,546 65,653
2019 64,006 65,707 69,001
2020 65,606 67,941 72,520
2021 67,246 70,251 76,219
2022 68,928 72,639 80,106
2023 70,651 75,109 84,192
2024 72,417 77,663 88,485
2025 74,227 80,303 92,998
2026 76,083 83,034 97,741
2027 77,985 85,857 102,726
2028 79,935 88,776 107,965
2029 81,933 91,794 113,471
2030 83,982 94,915 119,258
Figure 24. Population Projection Scenarios Population projections helps Georgetown plan for future infrastructure, public safety
services, recreational amenities, and many other considerations. Figure 24 includes
population projections for the City of Georgetown within city limits, through 2030
using annual growth rates based on the following:
• Williamson County projected population increase of 2.5 percent each year (Texas
Demographic Center)
• Austin-Round Rock MSA projected population increase of 3.4 percent each year
(Texas Demographic Center)
• Georgetown’s historic average annual growth rate from 2010-2016 of 5.1% (U.S.
Census)
As shown, the projected population for 2030 ranges from nearly 84,000 to over
119,200. For future planning purposes, the City uses the 5.1 percent projected growth
rate to reflect the recent growth trends and the development that is currently planned
within the City.
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Growth Scenarios
As part of the update to the Land Use Element, the City of Georgetown
developed growth scenarios for 2030 to evaluate the balance of land uses in
the Future Land Use Map and describe how and where Georgetown could
grow over the next 10 years.
The Steering Committee considered 10 land use scenarios using physical maps
and Lego building blocks. The Lego building blocks represented residential
(yellow) and nonresidential (red) future land uses. The Steering Committee
identified key nonresidential areas within the planning area where growth is
expected or desired and to distribute the residential and nonresidential Legos
accordingly.
The project team then used the Fiscal Impact Model (FIM) to project
nonresidential square feet, jobs, residential and nonresidential taxable
property value and a net fiscal impact for the land distribution by the
Steering Committee.
Together, the map and the resulting projections represent a scenario of
growth. The City then used the FIM to evaluate the net fiscal outcome of the
Steering Committee growth scenarios against existing development trend
and cost to serve data in the FIM. The comparison of the net fiscal outcomes
of the various scenarios against existing development was a consideration of
the arrangement of land uses in the final Future Land Use Map.
For additional information on the growth scenarios process, see Appendix I:
Fiscal Impact/Growth Scenario Memo.
Housing units
Nonresidential square footage allocated by
land use type (retail, office, industrial,
institutional)
FIM Inputs
Population
Jobs
Residential taxable property value
Nonresidential taxable property
Net fiscal impact
FIM Outputs
Develop Growth
Scenarios using updated
land use policies
Use FIM to evaluate
scenarios for net fiscal
impact
Update Future Land Use
Map considering net
fiscal outcomes
Figure 25. Growth Scenarios Process Summary
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LAND USE
Target Areas
Balance of
Commercial and
Residential
Transitions
Intentional
Infrastructure
Community
Conversations
Figure 26. Target Area Identification Steering Committee Exercise
Georgetown will make land use decisions that promote the development and
redevelopment of target areas, which include specifically the following areas:
South and North Austin Avenue
Development will support the character and quality feel of the downtown
area. Gateway standards will assist with creating an entrance and distinct feel.
Downtown and Neighborhoods in Transition Areas
Several neighborhoods (including downtown and neighborhoods in transition
areas identified in the Downtown Master Plan) are experiencing development
pressures with changes in traffic and commercial development interest.
Shell Road and SH 195
Key transportation corridor and the need to promote commercial uses that
serve nearby residential development.
Williams Drive
Existing utilities, major transportation corridor, established residential
developments and continual redevelopment.
Southeast Georgetown Neighborhood
Residential development as boomed in the southeast quadrant of Georgetown
As development continues, a need for shared greenspace and commercial
amenities is critical to the area.
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Future Land Use Policies
Policy LU.1 Encourage a balanced mix of residential, commercial, and employment uses at varying densities and
intensities to reflect a gradual transition from urban to suburban to rural development.
» Creating opportunities for a balance of land uses throughout the community and access to retail and service amenities was a key
feedback theme throughout the comprehensive planning process. Commercial nodes and maximum percentage of commercial
development within residential future land use categories have been designed and located to help spread out commercial opportunities
throughout the community. Improving the interface between residential and non-residential is a priority of this policy.
» Balance is achieved by following the target ratios outlined in each Future Land Use category.
» Gradual transitions in intensities may be achieved through:
» Site planning in which building location, orientation, and building design have been designed to be consistent with the
surrounding development.
» Placement of more intense/dense uses near the center of the area where services and transportation networks are more
established; less intense/dense uses are located towards the periphery.
» Utilization of multi-family development and moderate density single-family residential uses as a way to support neighborhood
commercial uses and improve the transition between commercial and single-family residential uses.
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LAND USE
Policy LU.2 Promote more compact, higher density, well-connected development within appropriate infill locations.
» Population growth and housing affordability are placing an ever-increasing demand for alternatives to low density, single-family
detached housing. Compact development can range in density but is generally supportive of a minimum of six units per acre.
» Appropriate infill sites are surrounded by existing development with interconnected streets and utility systems to support higher
density residential uses or appropriately scaled commercial uses.
» Higher density compact development features:
» Proximity to amenities and open space areas.
» Complimentary housing opportunities that may be missing within the neighborhood.
» Integrates with existing development.
» Promoted through public-private partnerships, programs and/or tailored development standards.
Policy LU.3 Promote development of complete neighborhoods across Georgetown.
» Georgetown has well designed and maintained neighborhoods. Well maintained and stable neighborhoods provide a high quality of life
for residents. As new neighborhoods develop, they include a variety of housing forms and price-points, access to neighborhood serving
commercial and recreational amenities.
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Policy LU.4 Encourage redevelopment in target areas.
» Redevelopment is the clearing of land and construction of new buildings, the conversion of existing buildings to a different use, or a
combination of the two. Redevelopment in target areas is encouraged in a variety of ways and may include: small area planning,
intentional infrastructure investment, and/ or specialized development standards.
» Identified target areas include:
» Williams Drive, South and North Austin Avenue, and Downtown
» Redevelopment opportunities Georgetown is seeking include:
» Neighborhood supporting commercial uses.
» Access to open space and recreational opportunities.
» Missing housing products.
Policy LU.5 Identify potential opportunities and selectively target, plan, and promote development/reuse initiatives.
» Reuse is the process of utilizing an existing building for a purpose other than which it was originally built or designed. Opportunities
may include areas in need of additional infrastructure improvements, or target areas.
» Development and reuse initiatives may be promoted through:
• Small area plans;
• Financial incentives; and
• Public-private partnerships.
• Financial incentives for reinvestment in historic properties.
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LAND USE
Policy LU.6 Continue to promote diversification of uses while strengthening the historic character and supporting the
existing historic neighborhoods.
» Maintaining the small town feel of Georgetown has been one of the primary pieces of feedback we received when conducting the public
outreach as part of this comprehensive plan. The historic character of downtown and old town is a key contributor to preserving and
strengthening the small town feel that attracted and retained so many.
» Uses may include commercial and other neighborhood supporting development built at a scale and intensity that complements the
character of neighborhoods identified as historic resources.
» Implementation of the Downtown Master Plan.
» Utilizing a small area plan approach to the planning of the transition zones identified on the periphery of the downtown overlay district.
Policy LU.7 Strengthen Georgetown’s image and quality feel within enhanced gateways and commercial corridors.
» Georgetown’s image is defined through heightened and tailored standards for established Image Corridors, gateways as envisioned in
the Gateways and Image Corridors chapter of the Land Use Element.
» Superior development standards that support Georgetown’s image are applied to intense uses along commercial corridors when
evaluating special use permits, planned unit developments and other special districts.
Policy LU.8 Protect and promote land uses that support Georgetown’s target industries, support diversification of the
City’s tax base, and enhance economic development through intentional infrastructure planning,
recruitment, and the land use entitlement process.
» Georgetown’s target industries include advanced manufacturing, life sciences, and professional services, as identified by the Target
Industry Analysis (2017).
» Promotion takes place through tailored development standards and through the coordination with the City of Georgetown Economic
Development Department, Georgetown Development Alliance, and other similar organizations.
» Land uses are protected through the application of land use ratios and care taken to ensure developments include supporting services.
» Diversify the City’s tax base by ensuring developments include supporting services within the land use ratios.
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Policy LU.9 Adopt development practices that preserve and enhance the environment.
» Regulatory standards support water and energy conservation and create compact and walkable environments.
Policy LU.10 Support the City’s growth and development using a decision framework that promotes fiscal health, safety,
and quality of life for our current and future residents.
» Decisions on how and where city grows are intentional and meet land use and economic development strategies.
Policy LU.11 Encourage innovative forms of compact, pedestrian friendly development and a wider array of affordable
housing choices through provisions and incentives.
» Compact developments include:
» destinations within walking distance (typically ¼ mile)
» short block lengths (typically 250-500 feet)
» pedestrian accessible amenities such as open space for gathering, benches, lighting and landscaping
» Housing choices meets community vision for diversity (range of housing types, price points, and lot sizes) as described in Ho using
Element
Policy LU.12 Support public safety services and infrastructure to ensure that Georgetown continues to be a safe,
welcoming community that serves all residents.
» Consider emergency response levels of service when evaluating requests for growth and density.
Policy LU.13 Promote development decisions that serve the needs of our interlocal government partners.
» Coordinate with other jurisdictions through joint planning and shared use agreements in land use decisions
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LAND USE
Policy LU.14 Ensure that the subdivision and development processes include consideration of the way in which residential
lots relate to parks and open space, emphasizing adjacency and accessibility to parks and open space.
» Prioritization of active and passive open space in neighborhood design.
Policy LU.15 Proactively plan investments in transportation and other infrastructure to leverage partnerships with the
business community and interested neighborhood organizations and maintain the level of service as the City
continues to grow.
» Provision of infrastructure as an economic development tool, incentivizing development in targeted areas.
Policy LU.16 Proactively plan investments in transportation and other infrastructure to leverage partnerships with the
business community and interested neighborhood organizations and maintain the level of service as the City
continues to grow.
» Provision of infrastructure as an economic development tool, incentivizing development in targeted areas.
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Future Land Use
Future Land Use Distribution
A corridor is an area of land, typically
occurring along a major transportation route,
which connects two or more geographic areas
of the community (e.g., two districts).
Corridors may be thought of as elongated
nodes of development, with similar sizing and
location criteria. They tend to satisfy market
needs of auto-oriented uses with frontage
along major roadways. Coupled with higher
development standards for siting, landscaping,
access, design, minimum property size, etc.,
these corridors encourage greater development
quality.
Areas encompass larger geographic areas—
usually surrounding or adjoining nodes and
corridors—including residential
neighborhoods, large-scale mixed-use
developments, or employment centers. The
location and size of districts vary, depending
on use mix, land demand, access, and
adjacency requirements. For example,
employment centers are typically large and
located along freeways or major arterial roads.
Spatially, Georgetown’s planned future land use
pattern is expressed as a framework of areas,
major corridors, and nodes. This concept has
proven effective for guiding the physical
development of the city toward greater land use
efficiency, land use diversity, and connectivity.
The land use concept accomplishes its goals by
establishing areas that identify large areas of
cohesive development character, which are
served by supportive uses at strategic locations.
Commercial development is directed to occur
primarily within nodes at strategic locations, or
along corridors where a pattern is established or
appropriate. A node is a hub or focused center of
activity of a certain scale that occurs typically at
the intersection of major roadways. Nodes are
located at key locations to serve the needs of the
surrounding community (whether one
neighborhood or a group of neighborhoods).
Nodes shown on the Future Land Use Map are
not intended to be exact representations of the
size or configuration of development areas or
buildings, but rather to convey a conceptual idea
of the location and extent of a particular land use
or mix of uses. Nodes can range in size, from
between 30-50 acres for a Community Center
node, to over 100 acres for a Regional Center.
Community
Conversations
Complete
Neighborhoods
Balance of
Commercial and
Residential
Transitions
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LAND USE
A range of individual land use types are appropriate within each Future Land Use category. Arrangements are well integrated and have intentional transitions of
density and intensity between uses to promote compatible development. Figure 27 illustrates an arrangement of uses within area, corridor, and node development
patterns. These development patterns are generally applied and the boundaries are meant to be interpreted based on major roadways, geographic features, geo-
political boundaries and established developments. Connectivity between uses may be achieved by vehicular, pedestrian and/or orientation of structures.
Figure 27. General Arrangement of Land Use Patterns
Nodes labeled (2) represent Community Commercial and Regional
Commercial designations. The area between major roadways represents
residential Future Land Use categories bound by commercial uses.
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Figure 28. Corridor (Section 1)
The corridor development pattern serves as a transition between commercial
and less dense residential development along a major roadway. A corridor
development pattern utilizes a network of internal local streets to provide
access between the commercial uses and supporting moderate to high density
residential uses.
The node development pattern provides a transition of high intensity
commercial uses out from an intersection of major roadways to less intense
commercial and moderate to high density residential uses. Lesser roadways
enable moderate to high density residential uses to be integrated within or
immediately adjacent to commercial activities. The size of the node is
determined major roadways, geographic features, geo-political boundaries
and established developments but are generally ¼ to ½ miles from the center.
Figure 29. Node (Section 2)
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LAND USE
The area development pattern illustrates the general arrangement of
commercial and residential uses. Housing densities are generally arranged in
decreasing densities outward from commercial uses.
Figure 30. Area (Section 3)
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Future Land Use Map
Rural Residential
These large lot, low-density areas preserve the rural atmosphere of
Georgetown. Homes are traditional, single-family residences with
large front yard setbacks from roadways and large side yard
setbacks separating homes to reinforce the rural openness.
Supporting nonresidential uses may be located along major
thoroughfares with large setbacks and natural buffers from
neighboring residential.
DUA: ≤1
Target Ratio: 95% residential, 5% nonresidential
Primary Use: Single-family residential
Secondary Uses: Limited retail and service uses
Figure 31. Homes along County Road 100
Neighborhoods
Neighborhood character maintains a suburban atmosphere.
Conservation subdivisions (also referred to as “clustering”)
encourage the preservation of open space and environmentally
sensitive areas. Development standards should adequate open space
and efficient roadway and pedestrian connectivity to schools,
neighborhood amenities and parks. Supporting nonresidential uses
are similar in scale to the residential properties, include appropriate
landscaping and buffering standards. Nonresidential uses are
located along major thoroughfare bordering neighborhoods or on
collectors leading into neighborhoods.
DUA: ≤5
Target Ratio: 90% residential, 10% nonresidential
Primary Use: Traditional detached single-family homes
Secondary Uses: Limited neighborhood-serving retail, office, institutional,
and civic uses
Figure 32. Rivers Edge Rental Homes
The right of a municipality to coordinate growth is rooted in its need to protect the health, safety, and welfare of local citizens. An important part of establishing the
guidelines for such responsibility is the Future Land Use Map (FLUM), shown in Figure 43. The FLUM serves as the City’s long-range roadmap to establish an
overall framework for the preferred ultimate development pattern of the City based principally on balanced, compatible, and diversified land uses. The FLUM
ultimately reflects the City’s long-range statement of public policy and should be used as a basis for future development decisions. Specifically, the plan designates
various areas within the City for particular land uses, based principally on the land use strategies outlined herein.
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Mixed-Density Neighborhood
Medium density housing options are consistent with and
complementary to the traditional single-family neighborhood with
emphasis on connectivity and access to neighborhood amenities
including schools and parks. Development standards for medium
density housing and any nonresidential uses are in place to ensure
this compatibility through increased setbacks for taller buildings,
architectural designs that are consistent with the neighborhood, and
enhanced landscaping. Additionally, any nonresidential uses are
located primarily at arterials and other major roadway intersections
and include appropriate buffering and pedestrian orientation to
support the surrounding residents.
DUA: 5.1-14.0
Target Ratio: 80% residential, 20% nonresidential
Primary Use: Variety of single-family home types (detached, duplex,
townhome)
Secondary Uses: Limited neighborhood-serving retail, office,
institutional, and civic uses
Figure 33. Oaks at Wildwood Retirement Community
Community Centers
These areas are typically configured as “nodes” of smaller scale at
the intersection of arterial roads and other major thoroughfares.
These developments provide local retail, professional office, and
service-oriented businesses that serve the residents of Georgetown.
While typically auto-oriented, pedestrian connections to the
surrounding neighborhoods are provided. Well integrated
residential developments, which encourage the interaction of
residents and businesses, are appropriate and vertical mixed use
encouraged. To promote the interaction of integrated and adjacent
residential development, these areas emphasize quality building
and site design, such as enhanced architectural features,
landscaping, and prominent pedestrian facilities.
DUA: 14 or more
Target Ratio: 80% nonresidential, 20% residential
Primary Use: Small to mid-size retailers
Secondary Uses: Medium and high density residential, local restaurants,
specialty retailers, professional office, and civic uses
Figure 34. Service oriented businesses on Williams Drive
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Figure 36. Sheraton Hotel & Conference Center
Regional Centers
Developments may be configured as major shopping centers, stand-
alone big-box retailers, or large-scale mixed-use developments, as
well as supporting flex office space and office/warehouse
development. Well integrated residential developments, which
encourage the interaction of residents and businesses, are
appropriate and vertical mixed use encouraged. These
developments are typically automobile-oriented with convenient
access from major transportation routes and highway interchanges,
however internal pedestrian connectivity is maximized and includes
opportunities for pedestrian activity.
DUA: 18 or more
Target Ratio: 75% nonresidential, 25% residential
Primary Use: Large retailers
Secondary Uses: Mixed use, high density residential, chain restaurants,
specialty retailers, professional office, and civic uses
Employment Center
Centers with employment-generating uses support heightened
economic activity through quality architectural design and well-
integrated supporting uses such as retail, restaurants. The inclusion
of moderate to high density residential is appropriate as a
supporting use to these areas of commerce and employment.
Because these areas often act as a transition between more intensely
developed industrial uses and residential neighborhoods, standards
should be developed to ensure that development of these activities
is compatible with the character of the surrounding area. Care
should be taken to protect adjacent uses from adverse impacts
potentially associated with existing industrial uses (commercial
traffic, outside storage, etc.), using buffering and/or performance-
based development standards.
DUA: 14 or more
Target Ratio: 80% nonresidential, 20% residential
Primary Use: Advanced manufacturing, life sciences, and professional
services
Secondary Uses: Flex workspace, environmentally friendly manufacturing,
retail, commercial, high-density residential, and mixed use
Figure 35. St. David’s Georgetown Hospital
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LAND USE
Special Area
Special Areas are planned areas that integrate a variety of
complementary uses, with an emphasis on retail, offices, and
entertainment activities. These centers are unique destinations with
emphasis on building design, landscaping and the inclusion of
public plazas, green spaces and areas for the public to gather.
Special Areas are designed in a pattern of pedestrian-oriented,
storefront-style shopping streets, with shared parking and strong
pedestrian linkages to the surrounding areas.
DUA: 14 or more
Target Ratio: Development specific
Primary Use: Mixed use (high-density residential and retail)
Secondary Uses: Medium-density residential, office, commercial,
recreational, and civic uses
Figure 38. Downtown Georgetown
Institutional
These facilities project a positive image of the community and are
located to provide ample public access.
Target Ratio: 100% nonresidential
Primary Use: Governmental operations, educational uses, religious
uses, and major healthcare facilities
Secondary Uses: N/A
Figure 379. Georgetown City Hall
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Parks and Recreation
Public parks and recreational areas are integrated into and easily
accessible from residential neighborhoods and developments.
Regional parks are accessible from major thoroughfares.
Figure 40. Garey Park
Target Ratio: 100% nonresidential
Primary Use: Parkland, trails, and other recreational amenities
Secondary Uses: N/A
Open Space
Floodplains and other natural or environmentally sensitive areas are
preserved as open space. No development is anticipated in these
areas.
Figure 39. San Gabriel Riverside
Target Ratio: 100% nonresidential
Primary Use: Parkland, trails, and other recreational amenities
Secondary Uses: N/A
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LAND USE
Mining
This use designation includes current mining operations. Care
should be taken to protect adjacent uses from adverse impacts
associated with these activities.
Figure 41. Quarry Operation
Target Ratio: 100% nonresidential
Primary Use: Mining
Secondary Uses: N/A
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Figure 42. Future Land Use Acreage
Future Land Use Category
City ETJ Planning Area
Acres % Acres % Acres %
Rural Residential 83 0.2% 23,853 31% 23,936 21%
Neighborhood 2,692 7% 25,915 33% 28,607 25%
Mixed Density Neighborhood 15,328 40% 6,853 9% 22,181 19%
Community Center 1,522 4% 1,500 2% 3,022 3%
Regional Center 3,974 10% 1,075 1% 5,049 4%
Special Area 1,273 3% 6 0.01% 1,279 1%
Employment Center 2,255 6% 3,434 4% 5,689 5%
Institutional 1,956 5% 532 1% 2,488 2%
Parks and Recreation 933 2% 292 0% 1,225 1%
Open Space 7,992 21% 6,507 8% 14,499 12%
Mining 40 0.1% 8,166 10% 8,206 7%
TOTAL 38,048 100% 78,133 100% 116,181 100%
21%
25%
19%
3%
4%
1%
5%
2%
1%
12%
7%
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LAND USE
Figure 43. Future Land Use Map
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WILLIAMS DRIVE GATEWAY PLAN
WILLIAMS DRIVE GATEWAY PLAN
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WILLIAMS DRIVE GATEWAY PLAN
Introduction
The plan focuses on a 558-acre area consisting of established neighborhoods and commercial development along Williams Drive between San Gabriel Park and
Lakeway Drive, along with the adjacent developments and neighborhoods. The vision of the plan is a vibrant mixed-use center and gateway, and establishes
policies for future development of the area. This plan designates future land uses, desired street networks, and public and p rivate improvements. This plan
provides City-adopted policy direction to guide decision-making and prioritization of development opportunities, transportation improvements, and partnerships.
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Existing Conditions
Williams Drive is a critical east-west corridor in
Georgetown, and its redevelopment as a corridor
and gateway has been of interest to the City of
Georgetown since 2003. Williams Drive begins
just east of I-35 at N. Austin Avenue; serves as an
above-grade crossing of I-35; and continues
northwest through the City, forming key
intersections at Rivery Boulevard, Bootys
Crossing Road, Shell Road, and Del Webb
Boulevard before exiting the City limits at Jim
Hogg Road.
Figure 44. Subarea Aerial Imagery
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WILLIAMS DRIVE GATEWAY PLAN
Land Use
Within the Williams Drive Subarea there are several key land use patterns:
• Approximately 27 percent of the area is comprised of office/retail/commercial uses, mostly
taking the form of businesses fronting Williams Drive or I-35.
• 20 percent of the area is comprised of single-family developments.
• Approximately 8 percent of the area is comprised of institutional uses including public/semi-
public, parks and open space, and private recreation.
• Less than 9 percent of land within the area is vacant, meaning there are more opportunities
for development.
Land Use Acres %
Office/Retail/Commercial 150.0 27%
Right-of-Way 137.5 25%
Single-Family 109.6 20%
Multi-Family 52.7 9%
Public/Semi-Public 32.9 6%
Parks and Open Space 7.3 1%
Townhome 6.8 1%
Two-Family 6.6 1%
Private Recreation 5.6 1%
Total Developed 509.0 91%
Vacant 48.8 9%
Total 557.8 100%
Figure 45. Existing Land Use Acreage
Figure 46. Vacant Lot along Williams Drive
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Figure 47. Subarea Existing Land Use
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WILLIAMS DRIVE GATEWAY PLAN
Zoning
The following zoning districts are presently prescribed for the Subarea. It should be noted that
this document does not control or change the City’s zoning.
• The largest zoning district designation in the Subarea is C-3 (General Commercial), covering
36 percent of the area and is primarily concentrated along I-35 and between River Bend
Drive and Lakeway Drive.
• RS (Residential Singly Family) comprises 29 percent of the Subarea, located mostly in a
concentrated area northeast of Williams Drive.
• The next largest zoning district is C-1 (Local Commercial).
• Less than 1 percent of the land is used for TF (Two Family), MF-1 (Low-Density
Multifamily), TH (Townhouse), PF (Public Facility), or CN (Neighborhood Commercial).
Zoning District Acres %
C-3 (General
Commercial) 153.6 36%
RS (Residential Single-
Family) 122.9 29%
C-1 (Local Commercial) 59.0 14%
MF-2 (High-Density
Multifamily) 45.9 11%
AG (Agriculture) 18.3 4%
OF (Office) 16.5 4%
TF (Two Family) 4.3 1%
MF-1 (Low-Density
Multifamily) 3.8 1%
TH (Townhouse) 2.9 1%
PF (Public Facility) 0.7 0.2%
CN (Neighborhood
Commercial) 0.3 0.1%
Total 428.2 100%
Figure 48. Existing Zoning Acreage
Figure 49. Shopping Center along Williams Drive
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Figure 50. Subarea Existing Zoning
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WILLIAMS DRIVE GATEWAY PLAN
Aesthetic Features
A community’s look and feel is critical to the perception of a community for residents, business owners, and visitors alike. The following section outlines the
existing features that contribute to the appearance of the corridor.
Signage
Signs are regulated by Chapter 10 of the City’s Unified
Development Code, which requires monument signs along
the Williams Drive corridor; however, a variety of sign
types currently exist.
Branding
No significant branding measures (City or district signage,
consistent building materials, or sign materials) are present within
the Subarea, except for the Georgetown “G” painted on the water
tower behind Fire Station 2.
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Lighting
Street lighting along the roadway is provided via
traditional timber utility poles. Many private
parking lots utilize lighting elements for the
parking areas. No pedestrian-scale lamp posts
or unique designs exist.
Sidewalks
Although sidewalks are installed along much of
the corridor, there are numerous gaps that create
challenges for pedestrians. Signaled intersections
include marked crosswalks and ramps.
Landscaping
The most notable landscaping along the corridor
is the presence of existing, mature trees.
Landscaping provided by new developments
generally includes a perimeter landscape buffer
with young trees and shrubs.
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WILLIAMS DRIVE GATEWAY PLAN
Williams Drive Study
Key Features of the Center Area:
Make Connections Through and Within the Center Area
1. Improve connections between parcels.
2. Use deep sites to create a network of streets (not just a
corridor).
3. Create a safe bicycle route.
4. Connect to the river trail.
5. Create transit stops.
6. Fill in the sidewalk gaps.
7. Close redundant curb cuts.
8. Ensure traffic calming for parallel connections.
Use Catalytic Sites to Promote a New Form of Development
9. Create a context sensitive mixed-use center that extends
toward the Downtown area.
10. Promote transit-supportive development densities.
11. Widen sidewalks and add street trees and lights.
12. Pull buildings up to the street.
13. Slow traffic on Williams Drive.
Enhance the Urban Form and Character of the Area
14. Encourage mixed-use development.
15. Strengthen Subarea identity.
16. Create new open spaces within large development sites.
17. Use the amenity of the river to organize new development.
18. Develop enhanced standards for landscaping and signage.
The 2017 Williams Drive Study is one of the most comprehensive and recent
efforts to enhance the mobility, land use, and appearance of Williams Drive.
Prepared by the Capital Area Metropolitan Planning Organization (CAMPO)
in partnership with the City of Georgetown, the study includes “specific
recommendations and concepts [that] were developed within the context of
CAMPO’s Platinum Planning Program, which prioritizes multimodal
transportation, mixed land use, housing choices, environment, economic
development, and equity.”
In the study, Williams Drive was divided into two separate zones: the
Corridor Area and Center Area. The Center Area boundary defines the
Subarea boundary for this 2030 Plan Update. The Williams Drive Study
provides individual concept plans for different segments of Williams Drive.
The Williams Drive Study envisions the Center Area as a “vibrant mixed-use
center and gateway” and defines the area as Lakeway Drive to Austin Avenue
including land to Northwest Boulevard. The objective for the Center Area plan
is to create a vibrant, mixed-use, walkable activity center.
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Figure 51. Williams Drive Study Cover Page
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WILLIAMS DRIVE GATEWAY PLAN
Williams Drive Gateway Plan Policies
Policy WD.1 Make connections through and within the Subarea (Connectivity).
» Improve Connections Between Parcels » Create Transit Stops
» Use Deep Sites to Create a Network of Streets (Not Just a Corridor) » Ensure Traffic Calming for Parallel Connections
» Create a Safe Bicycle Route » Widen Sidewalks, Add Street Trees and Lights
» Fill in the Sidewalk Gaps » Slow Down the Traffic on Williams Drive
» Close Redundant Curb Cuts
Policy WD.2 Enhance the urban form and character of the Subarea (Land Use).
» Encourage Mixed-Use Development » Strengthen Subarea Identity
» Create a Context Sensitive Mixed-Use Center that Extends toward the
Downtown Area
» Create New Open Spaces Within Large Development Sites
» Promote Transit-Supportive Development Densities » Use the Amenity of the River to Organize New Development
» Pull Buildings Up to the Street » Develop Enhanced Standards for Landscaping and Signage
Policy WD.3 Use strategic public/private partnerships to promote a new form of development (Opportunities for
Partnerships).
» The vision for the Williams Drive Gateway requires coordinated investments by the City and property owners. The City has a special finance
district in place within the Gateway and has identified capital improvements which support the desired development pattern of the Gateway.
Through public and private partnerships, the City and interested land owners can work together to achieve the vibrant, mixed use, walkable
activity center the community seeks.
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Connectivity
Transportation is a resource for the Williams Drive Subarea;
proximity to transportation alternatives and location along
the major east-west corridor north of the San Gabriel River
are assets unique to this area. Combining the existing access
and connectivity with the land use potential provides
opportunity for the gateway. Providing additional, quality
connectivity through the opportunity created by
redevelopment will enhance the functionality of the
gateway, better serve existing community assets of parks,
schools and neighborhood civic uses and provide more
comfortable and attractive transportation alternatives for
existing and future residents.
Improve Connections Between Parcels
Much of the development in the Williams Drive Subarea
occurred before the City’s current regulations were adopted.
Today, nonresidential redevelopment or new development
would be required to connect to neighboring properties.
Improving these connections helps improve the flow of
Williams Drive by allowing for the reduction of the number
of curb cuts and removing vehicles that need to use Williams
Drive to access neighboring properties. Traveling between
properties reduces trips (traffic) on Williams Drive and
offers the opportunity for several properties to benefit from
having a single access driveway. A motorist can travel
directly to adjacent land uses without having to enter onto
Williams Drive. Existing and planned sidewalks are to be
extended to enhance pedestrian activity. More convenient
access can attract more customers to each business and
decrease the daily trips along Williams Drive.
Figure 52. Proposed Roadway Connections
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WILLIAMS DRIVE GATEWAY PLAN
Use Deep Sites to Create a Network of Streets
(Not Just a Corridor)
There is a limited set of large sites in single ownership
within the Williams Drive Subarea. Where these sites
exceed typical urban block standards (300 to 500 feet in
length), they will provide internal connections. These
connections must be used to create a network of streets
that allows neighborhoods to travel to and from the
Williams Drive corridor in a variety of ways. This will
reduce the impact of traffic on any individual connection.
Create a Safe Bicycle Route
The Williams Drive corridor through the Subarea does not
contain enough right-of-way to provide for a separated
bike and pedestrian path. The safest bike routes through
the Subarea are one block north and one block south of
Williams Drive. However, a separate cycle track, located
parallel to the sidewalk, is recommended for this area as
well, in order to provide a bike route along the corridor
through the Williams Drive Subarea.
Fill in the Sidewalk Gaps
Due to the age of development in the Williams Drive
Subarea, few of the blocks have continuous sidewalks
along them. It is critical to the safety of pedestrians that
these gaps get filled in, with assistance from the City. Since
new development may be many years away, a partnership
between the City and existing landowners is needed to
accomplish this goal.
Figure 53. Proposed Bike and Pedestrian Connections
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Close Redundant Curb Cuts
Where side street access, rear access or connected parking lots are available,
redundant curb cuts along Williams Drive are closed to reduce friction along
the roadway and improve public safety both on the road and on the adjacent
sidewalks.
Create Transit Stops
As the City invests in its own transit system along Williams Drive, it will
become important to create safe transit stops for users. In the Subarea, the
bus will most likely travel within the existing lanes due to limited right-of-
way. Bus stops are be well-signed, and provide shade and sitting
opportunities for those awaiting the service.
Ensure Traffic Calming for Parallel Connections
In the near future, Georgetown will have a new bridge over I-35 at
Northwest Boulevard. This bridge is intended to serve as a reliever facility
during construction of the new diverging diamond intersection and bridge
at Williams Drive. When the amount of traffic on Northwest Boulevard
spikes during the construction period, it will be especially important for the
City to have traffic calming options installed along that route well in
advance. The following page provides a toolkit of some of these traffic
calming options that would be installed along collectors or neighborhood
streets. Tools can include physical changes to the configuration of the
roadway as shown on the following page, or with new roadway features
such as real-time digital speed signs to inform drivers of their current speed.
Widen Sidewalks, Add Street Trees and Lights
As the Williams Drive Subarea becomes more walkable (with new
development adjacent to Williams Drive), it is important to ensure that each
development provides the appropriate infrastructure in the adjacent right-
of-way. The transect of these areas describes, in general, the necessary
improvements. These include wide sidewalks, street trees and pedestrian
lighting. All new development activity in the Subarea will provide these
minimum basic needs to enhance walkability, define a sense of place, and
promote the corridor as a premier gateway.
Slow Down the Traffic on Williams Drive
There are a variety of minor modifications to Williams Drive through the
Subarea that are likely to slow vehicles down to a safe speed (that more
accurately matches the posted speed limit). These elements are primarily
focused on changing the perception of the corridor by narrowing the lane
width, adding a center median with turn pockets (in place of the current
continuous turn lane), and street trees adjacent to the roadway. All of the
elements, when combined, will help slow traffic to the posted speed limit
and substantially improve pedestrian and bicycle safety throughout the
Subarea.
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Land Use
Figure 54. Williams Drive Subarea Future Land Use
Plan for Future Land Uses
Figure 54 provides a detailed depiction of the
planned future land uses within the Williams
Drive Subarea. A key objective of this map is to
be more efficient with the distribution of
nonresidential uses by allowing for flexible
mixed-use areas, focusing density in the most
appropriate areas, and allowing for greater infill
of residential uses.
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Urban Mixed Use
The Urban Mixed Use designation is intended to provide for a
dense, pedestrian-friendly urban environment that allows for a
mixture of residential and nonresidential uses. Front setbacks range
from 0 to 10 feet, with a maximum height of 6 stories (or 75 feet) for
each structure.
The designation provides for no less than 18 dwelling units per acre.
Acceptable uses include townhomes, apartments, assisted living
facilities, lodging, offices, medical offices, retail, and restaurants.
DUA: 18 or more
Target Ratio: 50% nonresidential, 50% residential
Primary Use: HIgh density residential
Secondary Uses: Neighborhood-serving retail, office, institutional, and civic
uses
Suburban Mixed Use
The Suburban Mixed Use designation is intended to provide for
higher density housing and retail which acts as a buffer for single-
family uses. Front setbacks are no more than 100 feet, with a
maximum height of 3 stories (or 40 feet) for each structure.
The designation provides for no more than 18 dwelling units per
acre. Acceptable uses include townhomes, apartments, assisted
living facilities, lodging, offices, medical offices, retail, and
restaurants.
DUA: Up to 18
Target Ratio: 60% residential, 40% nonresidential
Primary Use: Medium density residential
Secondary Uses: Neighborhood-serving retail, office, institutional, and civic
uses
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Office/High Density Housing
The Office/High Density Housing designation is intended to
provide for a pedestrian-friendly live/work environment, allowing
for a mixture of high-density residential uses and office space. Front
setbacks ranges from 10 to 30 feet, with a maximum height of 3
stories (or 40 feet) for each structure.
The designation prpvides for no more than 18 dwelling units per
acre. Acceptable uses include townhomes, apartments, assisted
living facilities, offices, and medical offices.
DUA: Up to 18
Target Ratio: 70% residential, 30% nonresidential
Primary Use: Medium density residential
Secondary Uses: Neighborhood-serving retail, office, institutional, and
civic uses
Highway Commercial
The Highway Commercial designation is intended to provide for
large-scale retail amenities while still encouraging neighborhood
retail. Front setbacks provides no less than 50 feet, with a maximum
height of 4 stories (or 55 feet) for each structure. Acceptable uses
include big-box retail, lodging, offices, medical offices, retail, and
restaurants.
Target Ratio: 100% nonresidential
Primary Use: Retail
Secondary Uses: Commercial, office, institutional, and civic uses
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High Density Mixed Housing
The High Density Mixed Housing designation is intended to
provide for a variety of higher-intensity residential housing in a
walkable environment. Front setbacks are no less than 25 feet, with
a maximum height of 4 stories (or 50 feet) for each structure.
The designation provides for no more than 16 dwelling units per
acre. Acceptable uses include townhomes, apartments, and assisted
living facilities.
DUA: 14 or more
Target Ratio: 80% residential, 20% nonresidential
Primary Use: Medium density residential
Secondary Uses: High density residential, neighborhood-serving retail,
office, institutional, and civic uses
Small Office/Medium Density Housing
The Small Office/Medium Density Housing designation is intended
to provide for a variety of medium-intensity residential housing in a
walkable environment, while allowing for office space. Front
setbacks are no less than 40 feet, with a maximum height of 3
stories (or 35 feet) for each structure.
The designation provides for no more than 12 dwelling units per
acre. Acceptable uses include townhomes, multiplex units, offices,
and medical offices.
DUA: Up to 12
Target Ratio: 70% residential, 30% nonresidential
Primary Use: Medium density residential
Secondary Uses: Office, neighborhood-serving retail, institutional, and civic
uses
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Single-Family
The Single-Family designation is intended to provide for a
traditional suburban environment in which each residential
structure is designed to be used as a single dwelling unit. Front
setbacks are no less than 15 feet, with a maximum height of 3 stories
(or 35 feet) for each structure.
The designation provides for no more than 4 dwelling units per
acre. Acceptable uses include medium, single-family structures.
DUA: Up to 4
Target Ratio: 95% residential, 5% nonresidential
Primary Use:
Secondary Uses: Limited neighborhood-serving retail, office, institutional,
and civic uses
Medium Density Mixed Housing
The Medium Density Mixed Housing designation is intended to
provide for middle housing compatible with traditional single-
family dwellings. Front setbacks are no less than 15 feet, with a
maximum height of 3 stories (or 35 feet) for each structure.
The designation provides for no more than 8 dwelling units per
acre. Acceptable uses include small-lot single-family units,
duplexes, cottage courts, townhomes, and multiplex units.
DUA: Up to 8
Target Ratio: 90% residential, 10% nonresidential
Primary Use: Medium density residential
Secondary Uses: Limited neighborhood-serving retail, office,
institutional, and civic uses
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Park
The Park designation is intended for parks, open space, and other
recreational amenities that are available to the public.
Target Ratio: 100% nonresidential
Primary Use: Parkland, trails, and other recreational amenities
Secondary Uses: N/A
Civic
The Civic designation is intended to provide for large civic and
institutional uses that serve the surrounding neighborhood and/or
community. Front setbacks are no less than 15 feet, with a
maximum height of 50 feet for each structure. Acceptable uses
include schools, places of worship, and city-owned facilities.
Target Ratio: 100% nonresidential
Primary Use: Governmental operations, educational uses, religious uses,
and major healthcare facilities
Secondary Uses: N/A
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Encourage Mixed-Use Development
One significant way to reduce trips as new development occurs is to ensure
that they include a mix of uses. Where new residential development
includes nearby retail, services and open space as well as employment
opportunities, it will reduce the need for parking (due to sharing of spaces
among uses). The compactness of mixed uses in the Subarea also encourages
additional trips by bike and on foot. In fact, it allows for a car-free lifestyle
for those who have the flexibility to live and work in the same general area.
Create a Context Sensitive Mixed-Use Center that Extends
toward the Downtown Area
Downtown Georgetown has become a real hotspot over the past ten years
(through significant efforts that include private development as well as the
City). The most recent activity has expanded northward up Austin Avenue.
With the new park planning for San Gabriel Park, the diverging diamond
intersection at I-35 and Williams Drive, as well as the Northwest Boulevard
bridge over I-35, it is inevitable that development will continue to move
northward along Austin Avenue. The location of the Georgetown
Independent School District site (the GISD site is currently in limited use
primarily for bus storage) is likely to draw activity to the west side of I-35 --
opening new opportunities for other mixed-use centers similar or
complimentary to the Downtown area. The City will promote and encourage
this northward development, but at the same time, ensure that new activity
improves the traffic challenges and enhances the look and feel of the
corridor as a whole.
Promote Transit-Supportive Development Densities
In support of the recent announcement of transit running along Williams
Drive as far west as the Lake Aire Center (Georgetown Health Foundation),
the City will focus on creating transit ready intensities of development along
the corridor in order to support that bus connection. Using the Subarea as a
starting place for consideration of additional height on large parcels where it
can be tapered off in height to surrounding development is one way to
support the new transit opportunity. In general, most professionals consider
a minimum average density of 7 units per acre to be “transit-ready.” The
current pattern of multifamily north of Williams Drive at Lakeway meets
this definition today, as would the new multi-family development just west
of I-35 and north of the GISD site. Most of the remainder of the Subarea is
not yet transit-supportive in its intensity.
Pull Buildings Up to the Street
When retail development sits on the site far removed from the nearby
sidewalk, every pedestrian trip past the site is a wasted opportunity for a
sale. Pulling building frontages up to the street generates activity at the
street edge, visual interest for pedestrians, and sales for retailers. It enhances
any pedestrian environment, making it more walkable. The location of
parking to the rear continues to provide easy access, but does not interrupt
the relationship between pedestrians and the shop windows along the street.
As the Subarea becomes a mixed-use center similar to downtown, it must
focus on this key element of walkability.
Strengthen Subarea Identity
In order to strengthen the unique character of the various segments of
Williams Drive in the Subarea, a series of transects has been mapped. The
intent of each transect is to take existing characteristics and ensure they are
followed in new development or redevelopment. This includes patterns like
the depth of landscaped front yards, existing street trees and front yard
trees, the placement of buildings, and the location of parking.
Balance of
Commercial and
Residential
Distinct Identity
Community
Conversations
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Create New Open Spaces Within Large Development Sites
Large development sites provide one of the few opportunities to provide
new open spaces within the Subarea. Development on larger sites will
include a requirement for enhancement of some portion of the site as an
amenity, both for the development and the community. In many cases, these
amenity spaces can serve multiple purposes, providing options for
management of stormwater, in addition to passive recreation.
Use the Amenity of the River to Organize New Development
The San Gabriel River is an amenity that is underutilized by development
near the river at the present time. In addition to linking to the trails along the
river itself, views from the bluffs along the southern edge of the Subarea are
spectacular. Recent development near Downtown has illustrated how to line
the bluff with development to take advantage of the views of the river.
Inviting the public to enjoy views through siting of restaurants and other
community facilities along the rim of the bluff would encourage more
residents to enjoy this amazing resource.
Develop Enhanced Standards for Landscaping and Signage
Landscaping is a key element of site design, and often includes buffers,
parking lots and the streetscape. Landscaping along streets is often highly
visible and is a key determinant of local identity. In more urban areas,
streetscapes are often limited to street trees and small planting areas, while
in less urban areas, streetscapes can also include berms and planting strips.
Specific landscaping requirements should be developed for each transection
section along Williams Drive and should include planting requirements for
each frontage type. All parking lots visible from the street should be
screened from view by a small hedge or low wall. New construction or
additions should be required to retain existing landscaping and vegetation
to the greatest extent possible.
In the Subarea, signage should be human scale and serve both pedestrians
and automobiles. This may mean eliminating large freestanding signs and
relying more heavily on wall signs and projecting signs that entice the
pedestrian on the sidewalk and not vehicles on the street.
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Williams Drive Corridor
The Williams Drive corridor extends the entire
length of Williams Drive between the ETJ
boundary and I-35, and continues across I-35
along Austin Avenue. Near I-35, development is
generally aging commercial development and
redevelopment efforts. As the corridor extends
westward toward the ETJ, development becomes
less intensive and dense.
The Williams Drive Study (2017) proposed seven
transects for distinctive areas along the defined
corridor, which have been included herein for
reference. Transects for Areas A-D are included
on the following pages; transects for Areas E-
Fare included in the Gateways & Image
Corridors portion of this document.
Figure 55. Williams Drive Corridor
A
B
C
D
E
F
G
Austin Avenue
Rivery Boulevard to I-35
Golden Oaks Drive to Rivery Boulevard
Lakeway Drive to Golden Oaks Drive
Serenada Drive to Lakeway Drive
Cedar Lake Boulevard to Serenada Drive
Jim Hogg Road to Cedar Park Boulevard
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Figure 56. Austin Avenue
Land Use and Building Design
Buildings address sidewalk and access lane to create a more
walkable setting
Moderate transparency and entrance spacing
Streetscape
Access lanes with parallel parking for enhanced pedestrian
environment
Parkway between path and street planted with formalized street
tree planting
Cycle track on both sides of the street
Sidewalk on both sides of the street
Source: Williams Drive Study, 2017
A
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Figure 57. Rivery to I-35
Land Use and Building Design
Buildings pulled up to sidewalk
Height transparency and entrance spacing
Streetscape
Heavy pedestrian/cyclist environment
Curb cuts closed
Wide sidewalks on both sides of the street
Parkway between path and street planted with formalized street
tree planting
Planted medians for conveyance of stormwater
Source: Williams Drive Study, 2017
B
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Land Use and Building Design
Small scale structure with building length restrictions
Limited transparency and entrance spacing
Streetscape
Scenic corridor and mature tree canopy preserved
No parking between building and street where practical
Preserved front yard trees
Driveways consolidated
Sidewalk on both sides of street
Figure 58. Golden Oaks to Rivery
Source: Williams Drive Study, 2017
C
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Figure 59. Lakeway to Golden Oaks
Land Use and Building Design
Buildings pulled up to an internal sidewalk or placed behind a
double row and aisle of parking
Moderate transparency and entrance spacing
Streetscape
Wide landscape buffer planted with formal vegetation
Curb cuts consolidated
Primary bike route off Williams Drive
Parkway between path and street planted with formal street tree
planting
Planted medians for conveyance of stormwater
Source: Williams Drive Study, 2017
D
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Opportunities for Partnerships
A portion of the Subarea is located within the Williams Drive Tax Increment
Reinvestment Zone (TIRZ). Established through Ordinance No. 2006-104, this area
was created to “facilitate a program of public improvements to allow and
encourage the development and redevelopment of the Williams Drive Gateway
area into a mixed use, pedestrian oriented environment consistent with the goals
of the City’s Williams Drive Gateway Redevelopment Plan.” Public improvements
eligible for the TIRZ include, but are not limited to, the construction of:
• Sidewalks
• Crosswalks and pedestrian crossing systems
• Storm sewers and drainage ponds
• Sanitary sewers
• Landscaping, streetscape, fountains, works of art, and street furniture
• Plazas, squares, pedestrian malls, trails, and other public spaces
• Parking lots and roadways
• Utility line relocation and installation
• Water system improvements
• Parks and outdoor performance spaces
• Bicycle routes and facilities
• Public transportation projects
• Signage
The TIRZ remains active through December 31, 2031.
In Texas, a Tax Increment Reinvestment Zone (TIRZ) is one form of Tax Increment
Financing (TIF) and is governed by Tax Code, Chapter 311. Benefits of a TIRZ include:
• Construct needed public infrastructure in areas with little development or
lacking adequate development to attract businesses
• Encourage development, thereby increasing property values and long-term
property tax collections
• Reduce the cost of private development by providing reimbursement for eligible
public improvements
Source: Texas Comptroller, 2018
Figure 60. Williams Drive TIRZ Boundaries
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GATEWAYS & IMAGE CORRIDORS
GATEWAYS & IMAGE CORRIDORS
GATEWAYS & IMAGE CORRIDORS
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Introduction
Georgetown seeks design features designating entry into the
City and key (target) areas. Georgetown’s gateways are
located along major roadways (corridors), which strength
Georgetown’s image and quality feel. Additional detail on
the vision for Georgetown’s gateways and corridors is
available in Appendix C: Public Input Reports.
Examples of urban design elements used in gateways and image corridors include:
•Themed lighting
•Increased landscaping
•Integrated signage
•Masonry features
•Public art
•Fencing and screening
•Decorative sidewalks and crosswalks
•Landform grading
•Bike, pedestrian, and transit connectivity
•Sustainable design features
Figure 61. Examples of Gateway Features
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GATEWAYS & IMAGE CORRIDORS
Georgetown’s image corridors design
enhancements and development standards
implemented to ensure a cohesive and
desirable appearance along major roadways.
Unlike gateways, image corridors extend the
length of a given area, creating a sense of place
through urban design elements used around
and through the corridor.
Image corridors include public realm
improvements within rights-of-way as well as
private property development standards. In
addition to helping create a sense of place,
image corridors encourage more desirable
development patterns as systems to express a
community character and quality. This
supports economic development by attracting
targeted businesses or industries to an area.
As an example of an image corridor, the top
image of Figure 62 depicts a corridor with
moderate setbacks, a meandering walkway,
landscaping, branded wayfinding signs,
parking located behind buildings, pedestrian-
scale buildings, and understated commercial
signage. The lower image of Figure 62 depicts
low-profile signage incorporating masonry
materials.
Georgetown’s vision for image corridor
designs are illustrated in the following pages
with Figure 68, Figure 70, Figure 72, Figure 74,
Figure 78, Figure 77, and Figure 76.
Figure 62. Examples of Image Corridors
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Existing Conditions
Gateway Features
Georgetown has four existing gateways signs,
including one major gateway located on the
northbound side of I-35 to welcome passersby at
Georgetown’s southern boundary, and three
smaller minor gateways located along SH 29 and
the I-35 frontage road. The signs utilize a
consistent design and use of materials; however,
the features do not include enhanced
landscaping, decorative lighting, or artwork.
Figure 63. Existing Gateway Features
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GATEWAYS & IMAGE CORRIDORS
Gateway Overlay District
The City of Georgetown currently has a Gateway
Overlay District in place, which covers 14
roadway segments including most of the major
roadways going through the City. The Gateway
Overlay District identifies important image
corridors, categorizing each as a Highway
Gateway, Scenic/Natural Gateway, or
Downtown Gateway. Detailed descriptions of
each segment are located in Appendix O:
Gateways Existing Conditions.
Figure 64. Existing Gateway Overlay Districts
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Gateways & Image Corridors Policies
Policy GC.1 Leverage the Highway Corridors to promote economic development and an inviting, positive image of
Georgetown.
Policy GC.2 Utilize the Downtown Corridors to retain and enhance Georgetown's historic, small-town charm.
Policy GC.3 Ensure that the Scenic Corridors preserve the natural, rural character as the City continues to grow.
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GATEWAYS & IMAGE CORRIDORS
Gateway Features
The use of monument signs, landscaping, lighting, artwork, and other design
elements indicates to individuals passing on the roadway that they are
entering or exiting a community. Gateways also provide the opportunity for
Georgetown to distinguish ourselves from our neighbors, which is particularly
important in large metropolitan areas such as the Austin-Round Rock region.
As shown in Figure 65, Georgetown will develop three additional locations: a
major gateway near the intersection of SH 195 and I-35, a minor gateway near
the intersection of D.B. Wood Road and Williams Drive, and a minor gateway
along northbound SH 130.
The major gateway location identified along I-35 near the intersection of SH
195 at the City’s northern limits marks the entrance to Georgetown along I-35.
This roadway carries large volumes of traffic at high speed, creating the need
for a larger-scale gateway design – similar to the large monument sign along
northbound I-35. The minor gateway recommended near Lake Georgetown on
Williams Drive provides a gateway into the City from the west, and minor
gateway along SH 130 provides a gateway from the southeast.
Georgetown’s major and minor gateways incorporate elements such as
enhanced landscaping, artwork, and decorative lighting. New gateways will
include additional features beyond a monument sign, and existing gateways
will be enhanced with elements to highlight Georgetown’s character.
Improvements to existing gateway features will focus on enhanced
landscaping around the I-35 sign, and screening the utility equipment behind
the western sign along University Avenue.
Distinct Identity
Community
Conversations
Figure 65. Existing and Proposed Gateway Features
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Image Corridor Vision
Georgetown’s image corridors promote
economic development and strengthen our
quality feel and small-town character. The five
image corridor types developed through
community conversations reflect the desire of
the community for land use types, building
form, signage design, and connectivity. Each
corridor type description includes the
envisioned land use types, building form,
signage design, and connectivity
considerations.
Distinct Identity
Community
Conversations
Figure 66. Proposed Gateway Overlay Districts
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GATEWAYS & IMAGE CORRIDORS
Highway Corridors
Highway corridors are located along the City’s
major roadways with the highest traffic volumes
and traffic speeds. Highway corridors include
primarily auto-oriented, nonresidential
development such as commercial, retail, office,
and mixed-use to capitalize on highway visibility
and access; however, industrial development is
not appropriate within these corridors without
significant screening and performance standards.
Highway corridors are the most visible to
residents and visitors, and project a positive
image of Georgetown. Development includes a
consistent appearance in terms of materials,
setbacks, height, signage, and landscaping.
Buildings are oriented toward the frontage roads
with smaller front and side yard setbacks to
create a more urban environment. Tall
monument signs – particularly shared multi-
tenant signs – are appropriate along highway
corridors to reduce visual clutter. Highway
corridors are appropriate locations for gateway
features, such as the “City of Georgetown”
monument sign on northbound I-35.
Sidewalks are located along the building side of
the frontage roads, set back from the pavement
to increase the feeling of pedestrian safety.
Access management strategies are implemented
along the frontage roads to reduce stop-and-go
traffic and minimize the number of pedestrian
crossings.
Figure 67. Highway Corridors
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Land Use and Building Design
Commercial, retail, and mixed uses to capitalize on
highway visibility (limited industrial uses)
Auto-oriented layouts with ample parking behind
buildings
Streetscape
Lighting oriented for automobiles
Natural and native plantings
Focused and enhanced landscaping at intersections
Sidewalks between frontage road and buildings
Larger scale monument signs
Figure 68. Highway Corridor Vision
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GATEWAYS & IMAGE CORRIDORS
Urban Corridors
Figure 69. Urban Corridors Urban corridors are located primarily near the
core of the City along roadways with higher
traffic volumes. Urban corridors encourage
moderate-density commercial development
while maintaining a safe and welcoming
pedestrian environment. Street geometry and
design support all transportation modes,
particularly pedestrians and cyclists. These
corridors accommodate a blend of retail,
commercial, office, mixed use, medium-density
residential, and a limited amount of residential
subdivisions.
Developments are consistent appearance in
terms of materials, setbacks, height, signage, and
landscaping. Buildings are be oriented toward
the street with smaller front and side yard
setbacks to create a more urban environment.
Building height allow increased densities while
maintaining a pedestrian scale.
Travel lanes are divided and include a
landscaped median to encourage safe traffic
speeds. Sidewalks are located along both sides of
the roadway, set back from the pavement to
increase the feeling of pedestrian safety.
Enhanced crosswalks are used to alert vehicular
traffic to pedestrian crossings. Both roadway and
pedestrian lighting are provided.
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Land Use and Building Design
Retail, commercial, office, mixed use, and medium-
density residential
Low-to-moderate building height
Buildings oriented toward streets when practical (instead
of parking in front of buildings)
Consistent appearance of buildings
Figure 70. Urban Corridor Example
Streetscape
Pedestrian-oriented lighting
Pedestrian amenities (seating, shade, etc.)
Sidewalk set back from roadway
Groupings of small trees and native landscaping
Enhanced crosswalks
Consistent appearance of streetscape and signs
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GATEWAYS & IMAGE CORRIDORS
Scenic Corridors
Scenic corridors preserve the rural, low-intensity,
natural environment that surrounds
Georgetown. Appropriate uses along scenic
corridors include residential, commercial, retail,
and mixed-use developments.
These corridors feature significant native
landscaping and large setbacks between the
roadway and buildings to support the natural
appearance. Lighting is limited along scenic
corridors to maintain dark night skies. Signage is
minimized to limit visual clutter along the
corridors, and includes native materials and
landscaping. Sidewalks or shared multi-purpose
paths are provided along these roadways to
allow for safe pedestrian travel.
Figure 71. Scenic Corridors
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Land Use and Building Design
Residential, commercial, retail, and mixed use
Buildings oriented toward streets when practical
(instead of parking in front of buildings)
Lower intensity development to maintain natural
character
Figure 72. Scenic Corridor Vision
Streetscape
Landscaped median
Limited lighting to maintain dark night sky
Groupings of trees and native landscaping
Sidewalk and multi-purpose path set back from roadway
Smaller monument signs with native materials
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Downtown Corridors
Downtown corridors are located in the central
core of the City. These corridors include a blend
of retail, commercial, office, mixed use, and
medium-density residential. Flexibility in land
use standards supports the possible transition in
use from residential to commercial with the
intention of preserving existing structures to
maintain corridor character.
Development reflects the historic appearance of
the Downtown Square with windows along
pedestrian-ways. Limited building setbacks and
building heights create a dense, urban
atmosphere. Clusters of native landscaping are
located at intersections with mature trees located
throughout. Parking areas are located behind
buildings.
The pedestrian realm is emphasized in
Downtown corridors. Signs and lighting are
oriented toward pedestrians, with ample street
furnishings to accommodate pedestrians.
Sidewalks are located along both sides of the
roadway, set back from the pavement to increase
the feeling of pedestrian safety. Enhanced
crosswalks are used to alert vehicular traffic to
pedestrian crossings. Undivided roadways are
appropriate due to limited right-of-way widths.
Figure 73. Downtown Corridors
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Land Use and Building Design
Retail, mixed use, office, and medium-density residential
Limited height to maintain pedestrian scale
Buildings oriented toward streets (instead of parking in front of
buildings)
Traditional building appearances and elements to reflect those
found in Downtown
Transition between existing single-family structures to
businesses, and retain residential character when residential
properties convert to commercial
Streetscape
Pedestrian-oriented lighting
Pedestrian amenities (seating, shade, etc.)
Sidewalk set back from roadway
No median
Groupings of small trees and native landscaping
Enhanced crosswalks
Consistent appearance of streetscape and signs
Figure 74. Downtown Corridor Vision
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Williams Drive Corridor
Austin Avenue
Rivery Boulevard to I-35
Golden Oaks Drive to Rivery Boulevard
Lakeway Drive to Golden Oaks Drive
Serenada Drive to Lakeway Drive
Cedar Lake Boulevard to Serenada Drive
Jim Hogg Road to Cedar Park Boulevard
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The Williams Drive corridor extends the entire
length of Williams Drive between the City limits
and I-35, and continues across I-35 along Austin
Avenue. Near I-35, development is generally
aging commercial development and
redevelopment efforts. As the corridor extends
westward toward the ETJ, development becomes
less intensive and dense.
The Williams Drive Study (2017) proposed seven
transects for distinctive areas along the defined
corridor, which have been included herein for
reference. Transects for Areas E-G are included
on the following pages; transects for Areas A-D
are included in the Williams Drive Gateway
Subarea portion of this document.
Figure 75. Williams Drive Corridor
A
B
C
D
E
F
G
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E
Figure 76. Vision for Williams Drive Corridor between Serenada Drive to Lakeway Drive
Land Use and Building Design
Buildings pulled up to an internal sidewalk or placed
behind a double row and aisle of parking
Streetscape
Wide landscape buffer planted with formal vegetation
Median planted with native vegetation
Curb cuts consolidated, backage road provides inter-parcel
connectivity
Multi-use path on south side of Williams Drive
Parkway between path and street planted with formalized
street trees
Planted medians for conveyance of stormwater
Source: Williams Drive Study, 2017
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F
Figure 77. Vision for Williams Drive Corridor between Cedar Lake Boulevard to Serenada Drive
Land Use and Building Design
Buildings pulled up to an internal sidewalk or placed
behind a double row and aisle of parking
Streetscape
Wide landscape buffer and median planted with native
vegetation
Curb cuts consolidated, backage road provides inter-parcel
connectivity
Multi-use path on south side of Williams Drive
Parkway between path and street planted with formalized
street tree plantings
Planted medians for conveyance of stormwater
Source: Williams Drive Study, 2017
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G
Figure 78. Vision for Williams Drive Corridor between Jim Hogg Road to Cedar Lane Boulevard
Land Use and Building Design
Buildings pulled up to an internal sidewalk or placed
behind a double row and aisle of parking
Streetscape
Hill Country feeling preserved
Wide landscape buffer and median planted with native
vegetation
Curb cuts consolidated
Multi-use path on south side of Williams Drive
Parkway between path and street planted with native
vegetation
Planted medians for conveyance of stormwater
Source: Williams Drive Study, 2017
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GATEWAYS & IMAGE CORRIDORS
Enhanced Intersections
Georgetown seeks to improve street intersections to provide additional placemaking and enhanced aesthetics along the Highway Corridors (i.e., Policy GC.1). The
addition of street trees, low maintenance native plantings, wayfinding signage and branding elements (where appropriate) helps to create a positive, memorable
image of the community. Minor enhancements could include mast arm signals, signage and branding, and stamped concrete intersections. Each intersection will
have unique opportunities and constraints based on geometry, infrastructure and adjacent uses. The designs will consider how best to maximize the visibility and
visual impact of the enhancements (e.g., through plant and material selection) as well as sight visibility for the safety of pedestrians and motorists.
Figure 79. Example of Landscaping Enhancements Concentrated at Intersections
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Corridor Aesthetics Summary
Figure 80 provides a generalized, at-a-glance summary of the aesthetic features recommended for each corridor type.
Feature Highway Urban Scenic Downtown Williams Drive
Building Design Larger scale Medium scale Increased building heights
desired Medium scale
Site Design Buildings set back from roadway Buildings set back
significantly from roadway
Buildings pulled up to
sidewalks Buildings pulled up to an
internal sidewalk or placed
behind a double row and
aisle of parking Parking Parking behind buildings
Signs
Tall monument signs,
multi-tenant signs
encouraged
Low monument signs constructed of native masonry
materials Pedestrian-oriented signs
Varies by transect;
generally low monument
signs
Landscaping Large scale mature
landscaping Smaller scale landscaping
Large-scale mature
landscaping with an
emphasis on native
plantings
Native landscaping
concentrated at
intersections
Varies by transect
Lighting Auto-oriented Auto- and pedestrian-
oriented lighting
Limited lighting, with
pedestrian-oriented
lighting along
sidewalks/paths
Pedestrian-oriented
lighting Varies by transect
Pedestrian
Amenities
Sidewalks along building
frontage
Sidewalks along both sides
of the roadway
Sidewalks and/or multi-
purpose path
Sidewalks and enhanced
pedestrian features Varies by transect
Gateway Branding
Major gateway features
with signage and
enhanced landscaping
Banner signs and minor gateway features
Figure 80. Summary of Aesthetics by Corridor Type
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HOUSING
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Introduction
Community conversations highlighted the need to address housing and
affordability in Georgetown. Residents mentioned rising housing costs,
availability of housing options and changing neighborhoods as concerns. (See
Appendix C: Public Input Reports for an additional summary of public input.)
Community input led to development of a housing specific goal for 2030.
The keywords of access, diverse and preserve represent three specific policy
themes: affordability, diversity, and preservation. The existing housing
conditions (see Appendix P: Housing Inventory, Appendix Q: Housing
Subarea Profiles, and Appendix S: Housing Affordability Analysis for full
study) and the public input inform the policies for each of the areas. Together,
the policy themes provide a community housing strategy that preserves
existing housing stock and neighborhoods and accommodates future needs by
creating greater consumer choice of housing options (Figure 80).
Figure 80. Comprehensive Housing Strategy
Goal
Affordability
Preservation
Ensure access to diverse housing options and preserve existing
neighborhoods, for residents of all ages, backgrounds and income levels.
Policy Themes
Support
existing
neighborhoods
Increase
consumer
choice
Diversity
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Community Conversations: Housing Needs
Quotes from community members:
• Concerned too expensive to live here for much longer.
• Maintain existing core neighborhoods and downtown areas. Infill and expansion construction should be compatible with
neighboring properties.
• Many want a better variety of housing types in the City.
• Apartments are clustered into the same areas. Spread them around.
• There is a need to have better walkability and possibly smaller, affordable grocery stores.
Respondents to the online survey that focused on housing issues said:
• The most important factors affecting housing preservation and the ability for residents to stay in their homes is property tax
increases, public safety, and the inability to age in place.
• The most desired housing types are single-family homes, followed by townhomes and mixed-use development.
Complete
Neighborhoods
Housing
Diversity Community
Conversations
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Existing Conditions
Approximately 25,000 Total Housing Units
26% Renters
51% make less than $50,000/year
51% pay more than 30% of income for housing
21% pay more than 50% of income for housing
69% Owners
28% make less than $50,000/year
23% pay more than 30% of income for housing
7% pay more than 50% of income for housing
5% vacant
= about 1,000 housing units
Figure 81. Summary of Existing Housing and Households (2016)
Source: U.S. Census Bureau, 2016 ACS
The state of housing was studied for the planning area of the 2030
Plan Update (i.e., City limits and ETJ) to establish a baseline for
the development of housing policies. This analysis included a
profile of housing types, densities, and cost, along with an
evaluation of historic trends (see Appendix P: Housing Inventory,
Appendix Q: Housing Subarea Profiles, and Appendix S: Housing
Affordability Analysis for full study). The analysis was conducted
by subarea – 14 smaller geographies identified for individual
evaluation. This analysis identified the need for housing
affordability, diversity, and preservation of existing housing.
Key Points: Households Analysis
• Over twice as many owners as renter households
• Majorities of renter households earning less than $50,000/year have
housing expenses exceeding 30 percent of gross income
• Prices have increased for both leases and sales in the planning area
over the past decade
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35%
34%
17%
8%
7%
2011-2013
$0 to $1,249
$1,250 to $1,499
$1,500 to $1,749
$1,750 to $1,999
$2,000 and up
3%
24%
37%
23%
13%
2017-2018
Figure 82. Comparison of Leasing Rates by Year within the Planning Area
56%
21%
10%
6%
3%
3%2008-2010
$0 to $199,999
$200,000 to
$274,999
$275,000 to
$349,999
$350,000 to
$424,999
$425,000 to
$499,999
$500,000
8%
35%
24%
13%
10%
11%
2017-2018
Figure 83. Comparison of Sales Price by Year within the Planning Area
Source: Austin Board of Realtors (ABOR)/MLS July 2018
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Source: 2016 HUD Income Limits, ACS 2016 1 Year Estimate
EXTREMELY LOW
3,000
households
1,000
households
VERY LOW
3,000
households
1,000
households
LOW
5,000
households
2,000
households
MODERATE
5,000
households
2,000
households
ABOVE MODERATE
9,000
households
4,000
households
$24,000 $39,000 $62,000 $78,000 $93,000 $109,000
$19,000 $31,000 $50,000 $62,000 $75,000 $87,000
4 persons
2 persons
Median Income
% AMI 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150
TOTAL
SENIOR
25,000 total
households
10,000 total
households
% AMI
Workforce Low Income
Figure 84. Georgetown Households by Defined Income Levels
In response to the community conversations regarding housing options for low-income, workforce, and senior population segments, the distribution of existing
households in each of these classifications was evaluated. Figure 84 illustrates the number of Georgetown households at each of the HUD-defined income levels
using the Williamson County Area Median Income (AMI) of $77,800 for 2016. Public service employees with five years of service earn in the 60 to 80 percent of
AMI range.
Public Service
Employee
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Future Housing Need
By 2030, the City of Georgetown will need 14,000 more housing units. Figure 85 below provides a simple projection analysis using an estimated 55 percent rate of
growth of Williamson County between 2020-2030 (Texas State Data Center, 2019). Figure 86 illustrates the number of housing units needed in 2030 if the share of
incomes remains the same as 2016 (assuming housing values and income growth are both held constant).
Source: Texas State Data Center, U.S. Census Bureau, 2016 ACS
25,000 x 55% ≈ 14,000
New Housing Units by 2030 for
Projected Population Growth
2030 Williamson Co.
Population % Change (Est.) 2016 Households
Figure 85. Projected Housing Units Needed in Georgetown by 2030
Figure 86. Existing Housing Units and Additional Housing Units Needed by Income Range
Approximately 14,000 New
Housing Units Needed by 2030
Approximately 25,000 Total
Housing Units in 2016
= about 1,000 housing units
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Housing Affordability
Terminology: Cost
Burden
Households paying more than 30%
of their income towards housing
costs are considered “cost
burdened”.
The U.S. Department of Housing
and Urban Development (HUD)
defines housing affordability as the
ability to pay less than 30 percent
of housing income on housing
costs. Using this standard, the
percentage of residents who pay
30 percent or less of their income
toward housing costs indicates
residents who are in housing that is
affordable for their income level.
Paying greater than 30 percent of
household income on housing
costs would indicate households
taking on a burdensome housing
cost.
Figure 88. Supply and Demand for Focus Groups
Affordability of the Georgetown housing market is
evaluated using factors such as income (demand) and sales
and number of units available (supply). Affordability refers to
the overall housing costs and ensuring that a range of price
options exist in the City. Affordability was studied by
comparing supply and demand for both owner and renter
households.
Affordability
DiversityPreservation
Williamson Co.
$209,400 $222,300
Georgetown
$223,500
Austin-Round Rock
MSA
Figure 87. Median Home Value
Source: U.S. Census Bureau, 2016 ACS
Source: U.S. Census Bureau, 2016 ACS
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Population Segment Challenges What We Want to Achieve
Lo
w
I
n
c
o
m
e
Households earning
less than 30 percent of
the local median
income
• Cost of living has increased significantly.
• Building low income housing in a community like
Georgetown, can be difficult, especially because central,
well-connected housing tends to represent high value
land.
• Providing affordable rental housing that is well-connected
to transportation options as well as goods and services.
• Preservation of existing rental housing units
• Support and education for homeowners
• Support completion of needs assessment for vulnerable
residents
Wo
r
k
f
o
r
c
e
Households earning
between 30 and 80
percent of the local
median income
• Lack of affordable rental options for low to moderate
Income residents and workers
• The number of low- to moderate-income jobs is
increasing, while housing supply is limited relative to
demand.
• Increasing costs of developing and delivering new housing
• Development costs are high and rising; however, no new
rental housing for moderate prices is being produced and
homeownership opportunities for workforce households
are limited.
• Assist supply expansion of workforce housing
• Partner to build on the successful housing work being
done locally and regionally
• Review UDC requirements
• Provide financial assistance to housing developers and
builders
Se
n
i
o
r
Households over the
age of 65 • Availability of rental options for low income senior
households
• Preservation of existing rental units
.
Key Takeaways: Affordability Need
• Options for low-income, workforce and senior renters and workforce homeowners
• Support for community organizations providing housing for vulnerable populations.
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Housing Diversity
Georgetown defines diversity as the
housing type (e.g., single-family home,
townhouse, duplex) and ownership
structure (i.e., owned vs. rented). While
related to affordability, diversity also
considers the specific preferences or
needs of the household, which often
varies by life stage. Housing unit type is an important characteristic to
consider for cities to adequately understand housing challenges and
issues facing their residents and workforce. Georgetown’s breakdown
of housing unit types has remained virtually unchanged since 2000.
This may be due to the annexation of lower density areas, which would
offset the increased number of multi-family units.
Source: CDS/Nielsen/Claritas Housing Data, 2018
Figure 89. Share of Multi-Family Units by Subarea Affordability
DiversityPreservation
Williamson Co.
74% 78%
Georgetown
60%
Austin-Round
Rock MSA
Figure 90. Percentage of Housing Units as Single-Family Homes
Source: U.S. Census Bureau, 2016 ACS
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Source: U.S. Census Bureau, 2016 ACS
*over 100% due to rounding
1-unit, detached
78%
1-unit, attached
4%
2 units 3%
3 or 4 units 6%
5 to 9 units 2%
10 to 19 units 3%
20+ units 5%
Mobile home 1%
Other 22%
Figure 91. Housing Unit Types
77% in 2008
76% in 2000
Challenges What We Want to Achieve
• Two main housing options available (traditional single-family and apartment
units)
• Current regulations (i.e., SUP for ADU), increasing the diversity of new housing
development types
• Aging in place, including transportation and support services
• Promote additional housing types to accommodate a range of ages,
incomes, and lifestyles
• Evaluate regulations and amend as necessary, create development
incentives
• Accessibility home improvements and coordination with nonprofits
Key Takeaways: Diversity Need
• Increased options and distribution of
housing development types.
• Opportunities and coordination of
services to support aging in place.
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Housing Preservation
Preservation refers to the preservation
of the existing homes and
neighborhoods in Georgetown, as well
as ensuring the ability of residents to
stay in their homes over time.
Error! Reference source not found.
illustrates that more homes have been constructed during the 2000 to
2009 period than any other decade, which is consistent with Williamson
County overall. The median year of construction is 2001. Much of
Georgetown’s newest housing is concentrated to the north and west,
though new single-family home development is also occurring in the
southeast portion of the City. The age of housing stock provides
information related to housing diversity and planning for neighborhood
programs to address housing conditions over time.
While over 45 percent of the housing stock in Georgetown has been
built since 2000, older housing stock, including duplexes and
fourplexes, serve an important role in providing housing to workforce
renter households. As shown in Figure 94, the average cost per square
foot of homes sold has gradually increased across all 14 subareas over
the last decade.
Input from the public indicated a desire to maintain established
neighborhoods (See Appendix C: Public Input Reports), particularly in
terms of the ability of residents to stay in their homes over time and
encourage reinvestment in existing neighborhoods.
Affordability
DiversityPreservation
Source: CDS/Nielsen/Claritas Housing Data, 2018
Figure 92. Median Year Built by Subarea
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Source: U.S. Census Bureau, 2016 ACS
0%
5%
10%
15%
20%
25%
30%
35%
40%
2010 or
later
2000 to
2009
1990 to
1999
1980 to
1989
1970 to
1979
1960 to
1969
1950 to
1959
1940 to
1949
1939 or
earlier
Georgetown Williamson County Austin-Round Rock MSA
Figure 94. Change in For-Sale Cost Per Square Foot (2008-2018)
Year 2008 2018 Percent
Increase
Planning Area $ 101 $ 146 45%
Subarea 13 $ 143 $ 261 82%
Subarea 1 $ 112 $ 192 72%
Subarea 4 $ 84 $ 132 58%
Subarea 14 $ 92 $ 144 56%
Subarea 3 $ 82 $ 127 54%
Subarea 9 $ 109 $ 164 50%
Subarea 6 $ 99 $ 147 49%
Subarea 5 $ 93 $ 132 43%
Subarea 7 $ 111 $ 156 41%
Subarea 11 $ 127 $ 170 34%
Subarea 10 $ 131 $ 171 31%
Subarea 8 $ 99 $ 127 28%
Subarea 2 $ 153 $ 183 20%
Subarea 12 $ 144 $ 150 4%
Figure 93. Year of Structure Construction
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Challenges What We Want to Achieve
• Established neighborhoods experiencing change • Neighborhood plans and programs
• Physical preservation of existing affordable/workforce housing
• Much of the existing non-subsidized moderately priced housing stock is over
40 years old
• Housing rehabilitation
• Economic preservation of existing affordable/workforce housing
• Rental rates in non-subsidized existing units have been increasing
• Rental Housing Preservation:
o Small-scale, multi-unit rental structures (primarily duplexes and
quadplexes)
o Older, non-subsidized, income restricted apartment complexes
o Subsidized properties serving very low income and low-income residents
• For-sale existing housing priced under $250,000 has been rapidly decreasing,
The opportunity to preserve for-sale housing under $200,000 has nearly
passed in Georgetown; keeping the existing stock at those prices would
require rapid and significant action.
• Preservation of housing in the $200,000 to $275,000 range, both in terms of
existing older housing (especially east of I-35) and sites for new housing
development (primarily east of I-35).
Key Takeaways: Preservation Need
• Physical preservation of non-subsidized housing stock and economic
preservation of existing affordable/workforce housing.
• Preservation of existing neighborhoods is critical to providing homes
for workforce households and residents who desire to stay in their
homes over time.
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Comprehensive Strategy to Address Needs
The comprehensive strategy of addressing housing affordability, preservation and diversity will work to meet the current and future housing needs of Georgetown
residents.
The Housing Toolkit is intended to be a reference guide for programs, policies, and regulations that could be implemented, as needed to address housing needs as
they arrive. As annual reporting takes place, the Toolkit will provide a reference for additional tools that may be utilized to support housing goals and policies. The
complete Toolkit is available in Appendix R: Housing Toolkit.
LOW INCOME WORKFORCE SENIOR ALL
Preservation of units
Affordability of new units/
preservation of units
Diversity of options/
Preservation of units
Diversity of options/
Preservation of neighborhoods
Figure 95. Addressing Community Housing Needs
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Housing Policies
Policy H.1 Preserve existing housing stock that contributes to diversity and affordability.
» Protect existing housing stock that provides a range of housing types, price points and sizes to overall inventory.
Policy H.2 Preserve existing neighborhoods in targeted areas.
» Certain neighborhoods require consideration of development impacts to ensure character and compatibility are protected.
» Preservation efforts may be defined through small area planning.
Policy H.3 Support owners’ ability to stay in homes in neighborhoods with rapid value increases without limiting the sale
of the home.
» Homeowners may be priced out of their existing homes and neighborhoods due to drastic increases in property values, as shown in the
housing subarea profile analysis (Appendix R), that result in property tax increases.
Policy H.4 Maintain and promote neighborhood character and quality.
» Neighborhood vitality is maintained and promoted through neighborhood empowerment, enhancements and beautification efforts.
» Character and quality may be defined and promoted through small area planning or creation of neighborhood conservation districts.
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Policy H.5 Support and increase rental choices for low-income and workforce households unless the housing is
substandard.
» Support existing rental choices for low-income households and workforce households as identified in the housing inventory (Appendix
P: Housing Inventory).
» Increase rental choices for workforce households through support of LIHTC development and providing incentives in development
regulations, agreements and negotiated standards.
» Substandard housing is defined through coordination with Code Enforcement and Chief Building Official.
Policy H.6 Support rental choices for senior households.
» Maintain age-restricted units to provide rental choices for cost-burdened senior renters.
Policy H.7 Increase homeownership choices for workforce households.
» Homeownership opportunities are targeted for workforce households earning between 60 to 80 of the Area Median Income (AMI).
Policy H.8 Support the nonprofit community in creating housing opportunities for the most vulnerable residents
(including but not limited to homeless, seniors, youth aging out of the foster care system, and people with
disabilities).
» Maintain and continue to develop community partnerships to assess community need.
» Assist non-profits through Strategic Partnership grants.
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Policy H.9 Encourage and incentivize new housing and reinventions or additions to existing housing to provide a mixture
of housing types, sizes, and price points.
» Ensure development regulations support and include incentives for diverse housing options.
» Negotiation during Municipal Utility District (MUD), Planned Unit Development (PUD), and other similar initiatives can provide
opportunities to include various housing options
Policy H.10 Ensure land use designations and other policies allow for and encourage a mixture of housing types and
densities across the community.
» Land use and special district policies are regularly reviewed to support housing diversity.
» Application of land use ratios and care taken to ensure developments include supporting uses.
Policy H.11 Promote aging in place opportunities by aligning land use policies and transportation policies that promote a
housing market capable of accommodating residents throughout all stages of life.
» Aging in place means that a person can comfortably spend their entire life within the community if desired – and possibly within the
same home.
» Coordinated services and land use decisions support aging in place.
Policy H.12 Actively seek and build public and private partnerships to leverage resources and promote innovation.
» Coordinate city’s housing goal and policy through engagement with entities such as Williamson County, local financial institutions and
non-profits.
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Policy H.13 Align housing goals with other city policies and strategic plans.
» Aligning all plans supports effective and efficient governance.
Policy H.14 Provide opportunity for community engagement through outreach and communication.
» Provide opportunities for engagement in the community where residents are already gathered.
UDC
• Neighborhood
maintenance
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PLAN IMPLEMENTATION
PLAN IMPLEMENTATION
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PLAN IMPLEMENTATION
Plan Amendments, Monitoring,
and Updates
Amendments
Plan amendments are periodic, substantive
changes to the plan and its associated goals,
policies, and actions along with changes to the
Future Land Use Map that are necessary to
accommodate changes or unforeseen
circumstances in a manner consistent with the
public interest. While the plan provides for
reasonable flexibility in interpretation, to have
relevance over time, it should not be permitted
to be ignored, nor subject to continuous or
arbitrary amendments to accommodate
development applications, which are contrary
to the plan.
Amendments should not be made without an
analysis of immediate needs and consideration
of the long‐terms effects. In considering
amendments to the plan, the City should be
guided by the following:
The need for the proposed change;
The effect of the proposed change on the
need for City services and facilities;
The implications, if any, that the
amendment may have for other parts of
the plan; and
A description and analysis of unforeseen
circumstances or the emergence of new
information.
If a plan is to have value and remain useful over
time, it is important to develop ways of
monitoring progress on the many initiatives it
calls for, to evaluate its effectiveness, and to keep
it current as new information becomes available
and as circumstances change. For this reason,
comprehensive planning is thought of as an
ongoing process and not as a one‐time event. The
plan is not an end in itself, but rather the
foundation that will guide ongoing, more
detailed planning. Without the evaluation and
feedback loop, the plan can soon become
irrelevant. For this reason, the plan must be
structured to respond to changing needs and
conditions.
Due to the complexity of the many initiatives
called for in the City of Georgetown 2030
Comprehensive Plan, as well as the accelerating
rate of growth and change, provisions for plan
amendments, monitoring, and updating will be
made in a timely manner, as follows.
Annual Monitoring
The City should monitor and report upon plan
implementation progress annually. At the
anniversary of plan adoption, the Planning
Department should submit to the
Comprehensive Plan Steering Committee,
Planning & Zoning Commission, and City
Council an annual report indicating actions
taken and progress made toward plan
implementation, along with recommendations
for plan amendments due to altered
circumstances or in response to citizen
requests, proposed rezonings, or plats. Annual
reviews should also include:
Developing benchmarks, as part of an
overall plan‐monitoring program, to
evaluate the effectiveness of
implementation efforts and adherence to
the plan; and
Maintaining dialogue with local citizens,
municipalities, school districts,
development interests, and other
stakeholders and affected parties on a
periodic, ongoing basis to monitor the
effectiveness and continued relevance of
the plan.
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“Term” means the time period in years
during which the initiative will begin.
0-2 Years = FY 2020-2022
2-4 Years = FY 2022-2024
4+ Years = FY 2024-2030
OG = On-Going
“Cost” means the approximated
budget required to accomplish the
initiative.
$ = under $10,000
$$ = $10,000 to $50,000
$$$ = $50,000 to $100,000
$$$$ = $100,000+
“Leader” means the entity responsible
for championing each initiative,
although the support of additional
entities is often necessary.
Key Terms
Plan Updates
Every five years, the City of Georgetown will
initiate a process to revise and adopt an
updated plan (if needed) or one or more plan
element. The revision process will include the
following:
Creation or continuation of the
Comprehensive Plan Steering Committee,
as appropriate, depending on the plan
Element or Elements undergoing revision;
Updating of the plan statistical data
documenting growth trends, completed
projects and other factors experienced
since the adoption of the current plan;
Preparation of an Evaluation and
Appraisal Report, documenting plan
effectiveness and implementation efforts,
identifying constraints upon
implementation, and summarizing trends
and challenges that have emerged or
changed in the period since plan adoption;
Revision of goals, strategies, and actions to
reflect changing circumstances, emerging
needs and opportunities, and expressed
citizen priorities; and
Revisions to Future Land Use Map and
other related maps.
Implementation Plan
The following Implementation Plan outlines the ten 2030 Plan Update goals, the associated policies, and
action items to assist in measuring plan implementation. The purpose of this Implementation Plan is to
provide a checklist for City leaders, City staff, the community, and other decision makers to proactively
implement this plan and realize the vision of the Georgetown community. The City will use this
checklist to program budgeting, staffing, development decisions, and other important decisions over the
next ten years and beyond.
“Regulatory Framework” (R) means the regulations and
standards (“rules”) for the development of land,
primarily zoning and subdivision regulations.
“Decision Framework”(D) means the criteria and
processes used in the decision-making process related
to land development by City Council (“why”).
“Plans, Programs, and Partnerships” (P) means plans
that require additional work to further this 2030 Plan
Update; routine activities of the City; and partnerships to
maximize resources and concentrate efforts.
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PLAN IMPLEMENTATION
Goals, Policies, and Action Items Term Cost Leader
Goal 1: Promote development patterns with balanced land uses that provide a variety of well-integrated housing and retail choices, transportation, public
facilities, and recreational options in all parts of Georgetown.
Policy LU.1 Encourage a balanced mix of residential, commercial, and employment uses at varying densities and intensities to reflect a gradual transition from urban
to suburban to rural development.
R LU.1.a. Analyze and amend (if applicable) the UDC to ensure that proper transitions and buffering are
required between neighborhoods and adjacent commercial areas.
0-2 $$$ Planning
Policy LU.2 Promote more compact, higher density, well-connected development within appropriate infill locations.
R LU.2.a. Analyze and amend (if applicable) the UDC to ensure standards are appropriate for new residential
development to allow a range and transition of density, accommodate smaller residential lots, prioritize open
space, amenities and heightened connectivity.
0-2 $$$ Planning
D LU.2.b. Analyze and amend (if applicable) to accommodate higher density residential developments (e.g., 24+
dwelling units per acre).
0-2 $$$ Planning
R LU.2.c. Analyze and amend (if applicable) the UDC to support density bonuses and transfer of development
rights as incentives for desirable development types and forms.
0-2 $$$ Planning
Policy LU.3 Promote development of complete neighborhoods across Georgetown.
R LU.3.a. Analyze and amend (if applicable) the UDC to promote compact, well-connected neighborhoods and
commercial areas pertaining to street connectivity, street design, open space, etc.
0-2 $$$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 1: Promote development patterns with balanced land uses that provide a variety of well-integrated housing and retail choices, transportation, public
facilities, and recreational options in all parts of Georgetown.
Policy GC.1 Leverage the Highway Corridors to promote economic development and an inviting, positive image of Georgetown.
P GC.1.a. Actively partner with TxDOT, Central Texas Mobility Authority and Williamson County on roadway
improvements on the intersections with Williams Drive, University Ave, Leander Road and Westinghouse
Road during design, construction and maintenance. Ensure design includes pedestrian connectivity
(specifically for the areas between Leander Road and Lakeway Drive) and gateway features (signage,
landscaping, etc.).
OG $ Public Works
R GC.1.b. Analyze and amend (if applicable) the UDC to ensure the Community’s vision for Highway Corridors,
as described in Gateway Overlay Exhibit in the adopted Land Use Element, are reflected.
0-2 $$$ Planning
P GC.1.c. Develop a plan (design, location, funding, coordination) to establish a gateway entry feature along
southbound I-35.
0-2 $$$ Facilities
P GC.1.d. Identify additional highly visible locations along key corridors to emphasize branding elements (e.g.,
entryway signage with enhanced landscaping, branding designs on overpasses and bridges, and unique
streetscape and public art features).
3-4 $ Planning
P GC.1.e. Prioritize, develop funding and install branding elements. 5+ $$$$ Facilities
P GC.1.f. Coordinate the use of tree mitigation funds at key, prioritized intersections (i.e. Williams Drive and
SH29-University).
3-4 $ Parks & Rec
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Goals, Policies, and Action Items Term Cost Leader
Goal 2: Reinvest in Georgetown’s existing neighborhoods and commercial areas to build on previous City efforts.
Policy LU.5 Identify potential opportunities and selectively target, plan, and promote development/reuse initiatives.
D LU.4.a. Utilize the Utility Master Plan and CIP process to weight/prioritize improvements in target areas. OG $$$ Systems
Engineering
R LU.4.b. Analyze and amend (if applicable) the UDC to develop a Williams Drive Gateway Overlay Zoning District
(Austin Ave to Jim Hogg Rd) that supports the vision established for the corridor in the 2017 Williams Drive Study.
3-4 $$$ Planning
R LU.4.c. Analyze and amend (if applicable) the UDC include an Urban Gateway Overlay Zoning District to support a
more intense urban design that reflects the development of established corridors such as Austin Avenue, SH29
(University).
3-4 $$$ Planning
R LU.4.d. Develop signage and landscaping standards for the Urban Gateway Overlay Zoning District. 3-4 $$$ Planning
Policy LU.6 Continue to promote diversification of uses while strengthening the historic character and supporting the existing historic neighborhoods.
P LU.5.a. Develop a process to identify and develop small area plans for redevelopment in target areas. 3-4 $$ Planning
Policy H.2 Preserve existing neighborhoods in targeted areas.
P H.2.a. Submit a budget request to complete a small area plan for the Track-Ridge-Grasshopper Neighborhood. 0-2 $$ Planning
P H.2.b. Develop a process to identify target neighborhoods. 0-2 $ Planning
P H.2.c. Evaluate becoming a Community Development Block Grant (CDBG) direct entitlement jurisdiction in FY21. 0-2 $ Planning
P H.2.d. Develop a dedicated funding source to support small area planning for target neighborhoods. 3-4 $$ Planning
P H.2.e. Develop neighborhood plans for areas surrounding the downtown overlay district or transitional areas
identified in the Downtown Master Plan to address key preservation issues, such as encroachment of
incompatible uses.
3-4 $$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 2: Reinvest in Georgetown’s existing neighborhoods and commercial areas to build on previous City efforts.
Policy H.2 Preserve existing neighborhoods in targeted areas.
P H.2.f. Review feasibility and applicability of Neighborhood Empowerment Zones for preservation and reinvestment
purposes.
3-4 $ Planning
Policy WD.2 Enhance the urban form and character of the Subarea (Land Use).
P WD.2.a. Use tree mitigation funds for right-of-way planting materials within the Williams Drive Gateway. OG $$$ Parks & Rec
D WD.2.b. Guide the desired development pattern for the Williams Drive Gateway through the adoption of a mixed
use, special area plan overlay, or other zoning district.
3-4 $ Planning
P WD.2.c. Enhance Williams Drive at I-35 intersections through landscaping and other similar improvements. 3-4 $$ Public Works
R WD.2.d. Create development standards to provide open spaces within the boundaries of the Williams Drive
Gateway Subarea Plan.
3-4 $$$ Planning
R WD.2.e. Create development standards to strengthen the Williams Drive Gateway unique identity through
aesthetic enhancements such as landscaping, street lighting, signage and building design.
3-4 $$$ Planning
Policy GC.2 Utilize the Downtown Corridors to retain and enhance Georgetown's historic, small-town charm.
R GC.2.a. Analyze and amend (if applicable) the UDC to ensure consistency between the Downtown/Old Town
overlays and the Downtown Corridor overlay.
0-2 $$$ Planning
R GC.2.b. Analyze and amend (if applicable) the UDC to ensure the Community’s vision for Downtown Corridors, as
described in Gateway Overlay Exhibit in the adopted Land Use Element, are reflected.
0-2 $$$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 3: Provide a development framework that guides fiscally responsible growth, protects historic community character, demonstrates stewardship of the environment, and
provides for effective provision of public services and facilities.
Policy LU.7 Strengthen Georgetown’s image and quality feel within enhanced gateways and commercial corridors.
R LU.6.a. Analyze and amend (if applicable) the UDC to ensure consistency with the vision, goals and policies of the
Downtown Master Plan.
0-2 $$$ Planning
Policy LU.8 Protect and promote land uses that support Georgetown’s target industries, support diversification of the City’s tax base, and enhance economic
development through intentional infrastructure planning, recruitment, and the land use entitlement process.
R LU.7.a. Analyze and amend (if applicable) the UDC to identify incentives (e.g., density bonus, reduced setbacks,
and fee waivers, grants) to encourage high-quality building materials at key corridors and nodes including Williams
Drive at I –35 and SH29 (University) at I–35.
3-4 $$$ Planning
P LU.7.b. Update and renew the 1965 TxDOT right-of-way maintenance agreement to ensure improved
beautification, ease sidewalk improvement process and to support city standards for landscaping and gateway
signs.
0-2 $ Public Works
R LU.7.c. Designate five percent of project costs of all city lead roadway improvements associated with the gateway
corridors to be applied to landscape and road frontage beautification. For projects lead by TxDOT, CTRMA or
Williamson County, develop funding sources to support heightened beautification that supports the vision of the
Gateway Image corridors.
3-4 $$ Public Works
Policy LU.9 Adopt development practices that preserve and enhance the environment.
D LU.8.a. Identify key capital improvements needed in Employment Centers and utilize economic development tools
(e.g., Business Improvement Districts, 4A and 4B sales tax revenues) to encourage target industries within
Employment Centers identified on the Future Land Use Map.
OG $ Economic
Development
P LU.8.b. Update the City’s Retail Recruitment study. 3-4 $$ Economic
Development
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Goals, Policies, and Action Items Term Cost Leader
Goal 3: Provide a development framework that guides fiscally responsible growth, protects historic community character, demonstrates stewardship of the environment, and
provides for effective provision of public services and facilities.
Policy LU.10 Support the City’s growth and development using a decision framework that promotes fiscal health, safety, and quality of life for our current and future
residents.
R LU.9.a. Analyze and amend (if applicable) the UDC to identify opportunities to reduce the impact of development
without substantially increasing the cost (e.g., maximum impervious surface, natural drainage, building orientation,
increased density, and enhanced pedestrian/bike connectivity).
0-2 $$$ Planning
D LU.9.b. Update applicable City plans and standards in the Construction Standards and Specifics Manual. OG $ Systems
Engineering
Policy LU.11 Encourage innovative forms of compact, pedestrian friendly development and a wider array of affordable housing choices through provisions and
incentives.
P LU.10.a. Develop a tool to assist in the evaluation of land use changes such as rezoning and comprehensive plan
amendments.
0-2 $$ GIS
P LU.10.b. Continue to use the Fiscal Impact Model to evaluate the net fiscal impact of potential developments,
including PUDs, annexations, development agreements and comprehensive plan amendments.
OG $ Planning
D LU.10.c. Analyze and amend (if applicable) the UDC criteria for voluntary annexation. 3-4 $$$ Planning
Policy GC.3 Ensure that the Scenic Corridors preserve the natural, rural character as the City continues to grow.
R GC.3.a. Analyze and amend (if applicable) the UDC to ensure the Community’s vision for Scenic Corridors, as
described in Gateway Overlay Exhibit in the adopted Land Use Element, are reflected.
3-4 $$$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 4: Guide, promote, and assist the preservation and rehabilitation of the City’s historic resources.
P 4.b. Adopt a Historic Preservation Element (in conjunction with a Downtown Master Plan Update) through
partnerships with businesses, nonprofits and State preservation organizations.
3-4 $$ Planning
R 4.a. Analyze and amend (if applicable) the UDC for feasibility of incentivizing preservation of existing structures
through increased flexibility of development standards.
0-2 $$$ Planning
Goal 5: Ensure effective communication, outreach, and opportunities for public participation and community partnerships to foster a strong sense of community.
P 5.a. Publish the Comp Plan Annual Report. OG $ Planning
P 5.b. Establish a timeframe for review and possible update to the City's 2010 Citizen Participation Element. 3-4 $$ City Manager’s
Office
Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels.
Policy LU.12 Support public safety services and infrastructure to ensure that Georgetown continues to be a safe, welcoming community that serves all residents.
R LU.11.a. Analyze and amend (if applicable) the UDC to allow more compact residential development (e.g. lot size,
street width, setback, ranges in density).
0-2 $$$ Planning
Policy H.1 Preserve existing housing stock that contributes to diversity and affordability.
D H.1.a. Evaluate potential funding sources, such as HOME, CDBG, sales tax revenue, housing bonds, future tax
increments, the Community Reinvestment Act, and/or philanthropic partners, to incentivize the rehabilitation of
existing single-family, duplex, quadplex, and multi-family homes.
OG $ Planning
P H.1.b. Maintain home repair program for low income homeowners. 0-2 $ Planning
P H.1.c. Evaluate and catalog small scale multi-family units for preservation and multi-family rehabilitation program.
Study opportunities for multi-family tax exemption programs.
3-4 $ Planning
P H.1.d. Expand homeowner home repair to workforce homeowners. 0-2 $$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels
Policy H.1 Preserve existing housing stock that contributes to diversity and affordability.
P H.1.e. Coordinate with regional partners who might preserve units in Georgetown through Impact funds. OG $ Planning
D H.1.f. Create dedicated and stable funding sources for home maintenance and repair programs, such as
Community Reinvestment Act funds or a Tax Increment Reinvestment Zone (TIRZ).
3-4 $$$ Planning
P H.1.g. If need is present is H.1.c, develop a multi-family rehabilitation program to address need. 5+ $$$ Planning
Policy H.3 Support owners’ ability to stay in homes in neighborhoods with rapid value increases without limiting the sale of the home.
D H.3.a. Define metrics to classify “neighborhoods with rapid value increases” to consistently identify areas of focus
(e.g., average annual increase of median home value).
0-2 $ Planning
Policy H.4 Maintain and promote neighborhood character and quality.
P H.4.a. Coordinate with local organizations (e.g., faith-based, scouting, or other community service groups) to
organize a neighborhood clean-up day annual calendar.
OG $ Planning
P H.4.b. Encourage the neighborhood traffic management program to identify issues and alternatives to congestion
and maintenance based on community feedback.
OG $ Public Works
P H.4.c. Support the establishment of neighborhood associations. 0-2 $ Planning
P H4.d. Build BEST (Beautiful, Engaged, Safe, & Thriving) Neighborhoods program to promote and support
neighborhoods.
3-4 $ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels.
Policy H.5 Support and increase rental choices for low-income and workforce households unless the housing is substandard.
P H.5.a. Evaluate the needs of the Georgetown Housing Authority’s programs and identify potential support the City
can provide including, but not limited to, the use of CDBG funds, and energy efficiency upgrades.
OG $ Planning
D H.5.b. Support the Low-Income Housing Tax Credit (LIHTC) developments that meet the City’s defined process. OG $ Planning
R H.5.c. Analyze and amend (if applicable) the UDC to identify opportunities to improve Workforce Housing
Development standards (e.g., lot size, setbacks, density, parking and coverage) to support low income and
workforce renters.
0-2 $$$ Planning
D H.5.d. Evaluate city policies for inclusion of workforce housing incentives, including special districts (MUD, PID)
and special finance districts (TIRZ).
0-2 $ Planning
D H.5.e. Incentivize multi-bedroom rental housing options for families with children or seniors (multi-generational
housing).
3-4 $$ Planning
Policy H.6 Support rental choices for senior households.
P H.6.a. Evaluate the needs of the Georgetown Housing Authority’s programs and identify potential support the City
can provide including, but not limited to, the use of CDBG funds, and energy efficiency upgrades.
OG $ Planning
Policy H.7 Increase homeownership choices for workforce households.
P H.7.a. Support nonprofit developers to increase homeownership choices for workforce households. OG $ Planning
R H.7.b. Analyze and amend (if applicable) the UDC to identify opportunities to improve Workforce Housing
Development standards (e.g., lot size, setbacks, density, parking and coverage) to support workforce
homeownership opportunities.
0-2 $$$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels.
Policy H.7 Increase homeownership choices for workforce households.
D H.7.c. Identify potential revenue sources for creating a housing fund for use in development agreements and
programming.
0-2 $ Planning
P H.7.d. Establish down payment assistance program for workforce homebuyers. 5+ $$$ Planning
Policy H.8 Support the nonprofit community in creating housing opportunities for the most vulnerable residents (including but not limited to homeless, seniors, youth
aging out of the foster care system, and people with disabilities).
P H.8.a. Develop a Health and Human Services Element for the comprehensive plan, as required by City Charter. 3-4 $$ Fire
Policy H.9 Encourage and incentivize new housing and reinventions or additions to existing housing to provide a mixture of housing types, sizes, and price points.
D H.9.a. Update MUD/PID and residential PUD policies with definition of housing diversity. 0-2 $ Planning
R H.9.b. Analyze and amend (if applicable) the UDC Housing Diversity Development standards to strengthen
incentives.
0-2 $$$ Planning
R H.9.c. Analyze and amend (if applicable) the UDC requirements and development standards for accessory dwelling
units (ADUs).
0-2 $$$ Planning
Policy H.10 Ensure land use designations and other policies allow for and encourage a mixture of housing types and densities across the community.
R H.10.a. Analyze and amend (if applicable) the UDC Special District Policy to build on the existing requirement for
diversity in housing stock to include a portion of the development that addresses affordability for the 60-120
percent Area Median Income (AMI) segment.
3-4 $$$ Planning
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Goals, Policies, and Action Items Term Cost Leader
Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels.
Policy H.11 Promote aging in place opportunities by aligning land use policies and transportation policies that promote a housing market capable of accommodating
residents throughout all stages of life.
P H.11.a. Pursue Strategic Partnership grants focused on agencies that promote aging in place/community. OG $ Planning
Policy H.12 Actively seek and build public and private partnerships to leverage resources and promote innovation.
P H.12.a. Continue regular coordination with local nonprofit organizations, Williamson County, Georgetown ISD,
Texas Department of Housing and Community Affairs, and local major employers.
OG $ Planning
Policy H.13 Align housing goals with other city policies and strategic plans.
P H.13.a. Conduct a review of City policies and plans to identify potential conflicts and opportunities to support
implementation of the 2030 Plan Update’s Housing Element policies.
3-4 $ Planning
Policy H.14 Provide opportunity for community engagement through outreach and communication.
P H.14.a. Expand community education and outreach programs to inform residents of available support, such as
homebuyer education services, home rehabilitation grants, utility billing assistance, homestead exemptions,
nonprofit partnerships for home maintenance and City Georgetown Housing programs.
0-2 $ Planning
Goal 7: Maintain high quality infrastructure, public safety services, and community facilities.
Policy LU.13 Promote development decisions that serve the needs of our interlocal government partners.
P LU.12.a. Establish a time frame for review and possible update to the Public Safety Element. 3-4 $$ City Manager’s
Office
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Goals, Policies, and Action Items Term Cost Leader
Goal 7: Maintain high quality infrastructure, public safety services, and community facilities.
Policy GC.1 Leverage the Highway Corridors to promote economic development and an inviting, positive image of Georgetown.
P GC.1.g. Develop a budget to support increased landscape maintenance along the Gateway Image Corridors. 3-4 $$ Facilities
Goal 8: Actively partner with GISD, Williamson County, other governmental agencies, and local organizations to leverage resources and promote innovation.
Policy LU.14 Ensure that the subdivision and development processes include consideration of the way in which residential lots relate to parks and open space,
emphasizing adjacency and accessibility to parks and open space.
P LU.13.a. Annually present the Future Land Use Map to GISD and Williamson County for feedback and coordination
on future development planning.
OG $ Planning
P LU.13.b. Seek opportunities for shared recreation facilities when new schools are planned. OG $ Parks & Rec
P LU.13.c. Coordinate with the school district demographer to partner on housing projections. OG $ Planning
Policy WD.3 Use strategic public/private partnerships to promote a new form of development (Opportunities for Partnerships).
P WD.3.a. Draft and adopt a grant program to incentivize or assist in signage, street frontage landscaping and other
streetscape improvements.
3-4 $$$ Planning
D WD.3.b. Evaluate the adjustment of the Tax Increment Reinvestment Zone (TIRZ) boundary to include the entirety
of the Subarea and develop a TIRZ spending plan.
0-2 $ Finance
P WD.3.c. Work with Georgetown Independent School District (GISD) on the potential redevelopment of a catalytic
site.
0-2 $ Planning
Goal 9: Maintain and add to the existing quality parks and recreation.
Policy LU.15 Proactively plan investments in transportation and other infrastructure to leverage partnerships with the business community and interested
neighborhood organizations and maintain the level of service as the City continues to grow.
P LU.14.a. Update the City’s 2009 Parks, Recreation, and Open Space Master Plan. 0-2 $$$$ Parks & Rec
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Goals, Policies, and Action Items Term Cost Leader
Goal 10: Improve and diversify the transportation network.
Policy WD.1 Make connections through and within the Subarea (Connectivity).
P WD.1.a. Create transit stops to improve access to GoGeo and evaluate feasibility of a bus pull-in lane within the
Williams Drive Gateway.
3-4 $$ Public Works
P WD.1.b. Fill in the sidewalk gaps to increase pedestrian connectivity, including the improvements in the
Implementation Plan of the Williams Drive Study for the Centers Area.
3-4 $$$$ Public Works
P WD.1.c. Ensure traffic calming on parallel connections to reduce cut-through traffic and promote public education
efforts regarding alternate routes.
5+ $$$ Public Works
P WD.1.d. Improve connections between parcels and create a network of street, including the connections and
system improvements as described in the Implementation Plan of the Williams Drive Study for the Centers Area.
5+ $$$$ Public Works
P WD.1.e. Improve traffic flow and access management through improvements in the Implementation Plan of the
Williams Drive Study for the Centers Area.
5+ $$$$ Public Works
P WD.1.f. Evaluate (model) proposed roadways in the Subarea during the next update of the Overall Transportation
Plan (OTP).
3-4 $ Public Works
P WD.1.g. Undertake speed study on Williams Drive. 3-4 $$ Public Works
Policy LU.16 Proactively plan investments in transportation and other infrastructure to leverage partnerships with the business community and interested neighborhood
organizations and maintain the level of service as the City continues to grow.
P LU.15.a. Adopt a new Overall Transportation Plan. 3-4 $$$ Public Works
D LU.15.b. Support transportation infrastructure improvements using 4A and 4B type funds that support economic
development in key locations.
OG $ City Manager’s
Office
P LU.15.c. Re-evaluate and confirm priority of segments identified in the Sidewalk Master Plan through an update to
the plan and secure potential funding for out years.
3-4 $ Public Works
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City of Georgetown, Texas
Housing Advisory Board
February 14, 2020
S UB J E C T:
Update from the Housing Advis ory Board C hair. Lou S nead, C hairpers on.
IT E M S UMMARY:
C hair Update to the Board
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
Mirna G arcia, Management Analys t
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