HomeMy WebLinkAboutAgenda_MSTAB_10.13.2017Notice of Meeting for the
Main Street Adv isory Board and the Gov erning Board
of the City of Georgetown
October 13, 2017 at 8:30 AM
at Georgetown Public Library, Classroom, 402 W. 8th St.
The City o f G eo rgeto wn is committed to comp lianc e with the Americans with Dis abilities Ac t (ADA). If yo u
req uire as s is tanc e in participating at a p ublic meeting d ue to a disability, as d efined und er the ADA, reas onab le
as s is tance, ad ap tatio ns , or acc o mmo d ations will b e provid ed up o n req uest. P leas e c o ntact the City Sec retary's
Office, at leas t three (3) days prior to the sc hed uled meeting d ate, at (512) 930-3652 o r City Hall at 113 Eas t 8th
Street fo r add itional info rmation; TTY us ers ro ute through Relay Texas at 711.
Regular Session
(This Regular S es s io n may, at any time, b e rec es s ed to convene an Exec utive S es s io n fo r any p urpose
authorized b y the Op en Meetings Act, Texas Go vernment Co d e 551.)
A Dis cus s ion and pos s ible actio n regarding approval of the S ep tember 8, 2017, b o ard meeting
minutes – Taylor Kidd, Boa rd Ch a ir
B Dis cus s ion and pos s ible actio n regarding approval of the S ep tember 29, 2017, board meeting
minutes – Taylor Kidd, Boa rd Ch a ir
C Pres entatio n & Dis c ussion of Downto wn Artis t S culp tures 2018 - Eric P . Lash ley, Lib rary Director
D Pres entatio n & Dis c ussion of Ec o nomic Develo p ment S trategic Plan & Vis ioning S es s io n - Mich a ela
Dolla r, Economic Develop men t Director
E Staff Repo rt
Adjournment
Ad jo urn the meeting
CERTIFICATE OF POSTING
I, Shelley No wling, C ity S ecretary fo r the C ity of Geo rgeto wn, Texas , d o hereby c ertify that this Notice of
Meeting was p o s ted at City Hall, 113 E. 8th Street, a p lace read ily acc es s ible to the general p ublic at all times ,
on the ______ d ay o f __________________, 2017, at __________, and remained so p o s ted fo r at leas t 72
c o ntinuo us ho urs p receding the sc heduled time o f s aid meeting.
____________________________________
S helley No wling, City Sec retary
Page 1 of 29
City of Georgetown, Texas
Main Street Advisory Board
October 13, 2017
SUBJECT:
Disc ussion and p o s s ib le ac tion regard ing app ro val o f the Septemb er 8, 2017, board meeting
minutes – Ta ylor Kid d , B oard Chair
ITEM SUMMARY:
Minutes
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kim McAuliffe
ATTACHMENTS:
Description Type
Minutes Backup Material
Page 2 of 29
The Main Street Advisory Board met on Friday, September 8, 2017 at 8:30 AM in the Classroom of the Georgetown
Public Library located at 402 West 8th St., Georgetown, Texas
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require
assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance,
adaptations, or accommodations will be provided upon request. Please contact the City Secretary’s Office, at least
three (3) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at 113 East 8th Street for additional
information; TTY users route through Relay Texas at 711.
Taylor Kidd called the meeting to order at 8:30 AM. All board members were in attendance, V. Jackimiec joined the
meeting at 8:35 a.m.
Regular Session
(This Regular session may, at any time, be recessed to convene an Executive Session for any purpose authorized by
the Open Meetings Act, Texas Government Code 551.)
A. Discussion and possible action regarding approval of the August 11, 2017 board meeting minutes – Taylor
Kidd, Board Chair
Motion by T. Tallman to approve meeting minutes, second by B. Nicholson.
Approved: 6-0
B. Discussion and possible action on an extension request for a Main Street Façade & Sign Grant application –
Bucking Bronco, LLC – Kim McAuliffe, Downtown Development Manager
Staff presented the background information for a façade grant for 704 S Austin Avenue approved on March
20, 2017. The applicant has been unable to start the work within the 90 days as required by the grant and also
believes that the project will take longer than the 1 year as required by the grant. Mr. Horak spoke about the
project, which includes extending the mezzanine in the building to increase occupancy, adding fire
suppression, and adding additional bathrooms. The Main Street grant was awarded for $20,000 specifically for
the fire suppression system that is required with the increased occupancy number. B. Nicholson made a
motion to extend the start date for the project to fall within the next 125 days and for the project to be
completed no later than August 1, 2018, second by K. Warren.
Approved: 7-0
C. Discussion and possible action regarding progress with project teams:
a. Shop Small Project Team
T. Tallman discussed the activities of the Shop Small group. The DGA, Chamber and Main Street are all
working together for the events this year. The theme is ‘The art of shopping small… seek the unique!’ and
the participating retailers are encouraged to showcase their art or artisan made products if they have them.
Lisa King from DGA is helping to drive this event, working on getting gift certificates from restaurants for the
gift basket, as well as retailers around downtown. Shop Small Sherpas will be on the 4 corners of the
downtown to help direct customers around to participating stores. There will be a bingo game card and map
distributed to customers. The chamber is supplying the ambassadors to help staff on the day of the event.
b. Swirl Project Team
T. Tallman and V. Jackimiec talked about the Swirl team, they have given artistic direction for this year’s
“Swirl girl” who will be featured on all print advertisements. They have also talked about limiting the ticket
sales for this year and helping to cut down on some of the food costs, etc. The save the date card will be
shared and promoted on Facebook. There will be a Swirl event on the downtown page, advertisements will
be targeted through e-mails of past attendees, and also to wine enthusiasts. The volunteers will select what
team leads will take what responsibilities at the September 13 meeting. They are hoping for 10 wineries and
22 retail participants.
Minutes of a Meeting of the
Main Street Advisory Board of the
City of Georgetown, Texas
Friday, September 08, 2017
Page 3 of 29
c. Breakfast Bites Project Team
K. Curry discussed the upcoming Breakfast Bites event on September 20. The event will be at the Library
and the speaker will discuss the millennial generation. Positive feedback on the event when distributing the
flyers around to the businesses. The Downtown Lowdown will now be combined with Breakfast Bites to
make for a bigger event each quarter. Coffee and conversation starts at 8, the speaker is at 8:30 and the
Lowdown will be at 9. The businesses were very receptive of one event versus two as before.
D. Staff Report
K. McAuliffe discussed the Christmas ornament for 2017, the majority preferred the second version of the
ornament which included two 3-d pieces on the ornament. K. Warren brought up an idea to conclude the
ornament sales this year, since it is the 10th year and suggested next year we start a new concept of a “Main
Street Village” made of porcelain figures of the buildings. T. Tallman discussed wooden versions as another
alternative option for materials. This will be announced with this year’s ornament to help promote sales and
the new concept for 2018. K. Warren will follow up with staff on a manufacturer to consider for creating this.
We will also contact BIG to see if they could create it for Main Street, creating another great partnership.
McAuliffe gave the names of everyone that responded to the e-mail for joining a project team so the board
members would know who was on each team. Each board member that attended a partner organization
meeting gave an update. T. Tallman attended the Arts & Culture meeting – she talked about Downtown
West and the art that they will be incorporating into the interior and exterior of City Hall. They are also
accepting grant applications for projects this year as well as a call for art. She will attend the next meeting in
September as well. McAuliffe also told the board that a part time Arts & Culture position was approved for
the next FY. B. Nicholson and K. Curry reported on the HARC meeting that they attended – Waggoner
Middle School was approved to make ADA improvements, add doors and windows and a glass awning over
the entry. The Watkins building was approved at the last meeting as well. There will be retail, restaurant and
office space in this property. The garage doors featured on the north and south sides of the building will
have roll up garage doors that open to public plaza space. The Lofts on Rock were also approved for
construction of a 4-story structure on Rock Street. This will be a modern design with balconies on each
condo. The rooftop will have a shared gathering area with a party room for the residents to be able to use as
an amenity. The first floor will have a retail component and covered parking. T. Kidd reported on the
Downtown TIRZ meeting – Laurie Brewer gave an overview of the balance and what projects were selected
for this year’s improvements. The funds are used for sidewalks, transportation, and other beautification
projects in downtown. Board Block Captains were discussed and maps distributed for members to consider.
The board members will each work with staff on setting up business retention visits with businesses in each
block. Staff will send out a map with everyone’s choices. New business openings are Sip N Stain and Stellar
Bakes, they will have a grand opening on October 13. The Economic Development Department is hosting a
business appreciation event also on October 13 at Mel’s Lone Star Lanes. Natural Gas Improvements were
approved and recommended to go before City Council by the GEDCO board. Downtown partner meetings
for September were announced for board members to consider attending.
E. Agenda Items for the October meeting – Update from CVB on Marketing for Georgetown and how they are
promoting the Square in their next campaign.
Adjourn
Motion by T. Tallman, second by V. Jackimiec to adjourn the meeting. Taylor Kidd adjourned the meeting at 9:53 AM.
____________________________________________________________________________________________________
Approved by the Main Street Advisory Board on _____________________________
Date
________________________ ________________________________________
Taylor Kidd, Board Chair Kim McAuliffe, Downtown Development Manager
Page 4 of 29
City of Georgetown, Texas
Main Street Advisory Board
October 13, 2017
SUBJECT:
Disc ussion and p o s s ib le ac tion regard ing app ro val o f the Septemb er 29, 2017, b o ard meeting
minutes – Ta ylor Kid d , B oard Chair
ITEM SUMMARY:
Minutes fro m s p ec ial meeting
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kim McAuliffe
ATTACHMENTS:
Description Type
Minutes Backup Material
Page 5 of 29
The Main Street Advisory Board met on Friday, September 29, 2017 at 8:30 AM in the Classroom of the
Georgetown Public Library located at 402 West 8th St., Georgetown, Texas
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If
you require assistance in participating at a public meeting due to a disability, as defined under the ADA,
reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the
City Secretary’s Office, at least three (3) days prior to the scheduled meeting date, at (512) 930-3652 or City
Hall at 113 East 8th Street for additional information; TTY users route through Relay Texas at 711.
Taylor Kidd called the meeting to order at 8:31 AM. All board members were in attendance, with the exception of K.
Warren.
A SPECIAL MEETING OF THE MAIN STREET ADVISORY BOARD
Regular Session
(This Regular session may, at any time, be recessed to convene an Executive Session for any purpose
authorized by the Open Meetings Act, Texas Government Code 551.)
A. Discussion and possible action regarding a Main Street Sign Grant application – Blue Corn Harvest Bar & Grill
– 212 W. 7th Street – Kim McAuliffe, Downtown Development Manager
Staff presented the background information for a sign grant for 212 W. 7th Street. The planned signage
improvements include a new sign that will hang over the sidewalk. The applicant has selected Larry Perez
Signs to perform the required work.
V. Jackimiec made a motion to award a sign grant with a maximum of $500 to Blue Corn Harvest Bar & Grill.
Second by K. Curry.
Approved: 6-0
B. Discussion and possible action regarding a Main Street Facade Grant application – Blue Corn Harvest Bar &
Grill – 212 W. 7th Street – Kim McAuliffe, Downtown Development Manager
Staff presented the background information for a facade grant for 212 W. 7th Street. The planned
improvements include new stucco façade around the side and rear of the building and new wood and iron
fencing to continue the pedestrian experience from the street frontage.
T. Tallman made a motion to award a facade grant for 50% of eligible expenditures or $7,562 to Blue Corn
Harvest Bar & Grill. Second by B. Nicholson.
Approved: 6-0
C. Agenda Items for the October meeting – Update from CVB on Marketing for Georgetown and how they are
promoting the Square in their next campaign.
Adjourn
Motion by V. Jackimiec to adjourn, second by B. Nicholson. Taylor Kidd adjourned the meeting at 8:46 AM.
____________________________________________________________________________________________________
Minutes of a Meeting of the
Main Street Advisory Board of the
City of Georgetown, Texas
Friday, September 29, 2017
Page 6 of 29
Approved by the Main Street Advisory Board on _____________________________
Date
________________________ ________________________________________
Taylor Kidd, Board Chair Kim McAuliffe, Downtown Development Manager
Page 7 of 29
City of Georgetown, Texas
Main Street Advisory Board
October 13, 2017
SUBJECT:
Presentatio n & Dis cus s io n o f Do wntown Artis t Sc ulptures 2018 - Eric P. L a shley, L ibra ry Director
ITEM SUMMARY:
Review and dis c us s ion of new artis t s culp tures fo r downto wn.
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kim McAuliffe
Page 8 of 29
City of Georgetown, Texas
Main Street Advisory Board
October 13, 2017
SUBJECT:
Presentatio n & Dis cus s io n o f Econo mic Development Strategic Plan & Vis io ning Ses sion - Michaela
Dollar, Economic Development Director
ITEM SUMMARY:
Ec o nomic Develo p ment is s eeking feed b ack fro m vario us group s during their s trategic p lanning proc es s .
The s trategic p lan is intend ed to be completed b y the end of 2017
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kim McAuliffe
ATTACHMENTS:
Description Type
Pres entation Pres entation
Page 9 of 29
Economic
Development
STRATEGIC PLAN DEVELOPMENT
Page 10 of 29
Goal
To develop a comprehensive strategic plan
for the Georgetown economic development
program that will span 3-5 years
Related to council’s goal to “expand and
diversify the tax base”
Will be refreshed annually
Will not be a to-do list
Page 11 of 29
Timeline
October
Research
November
Planning
December
Presentation
Page 12 of 29
Referenced Materials
Georgetown Workforce Analysis (2017)
Georgetown Target Industry Analysis (2017)
Georgetown Retail Analysis (2016)
Georgetown Downtown Master Plan (2013)
Page 13 of 29
Community Input
City Council
City Manager’s Office
City Department Directors
Economic Development Corporation (GEDCO)
Transportation Enhancement Corporation (GTEC)
Main Street Advisory Board
Chamber of Commerce Board of Directors
Development Alliance
Sun City focus groupPage 14 of 29
Competitive Strengths &
Opportunities
Increasingly viewed as an attractive and affordable location
Active retired residents
Proactive support of growing new businesses
Large manufacturing sector
Surprisingly strong maker culture
Wealth of talent -Labor force of 700,000 workers
Large veteran population
High quality of life
Proximity to education
Commitment to renewable energy resourcesPage 15 of 29
Economic Development
Department
Economic
Development
Director
Business Retention
Manager
Downtown
Development
Manager
Marketing
Coordinator
Page 16 of 29
Economic Development
Mission
To purposefully support a business-friendly
environment where companies can and
want to grow
Page 17 of 29
Business Friendly
What does it mean to be business friendly?
How can we improve our business-friendly image?
Page 18 of 29
Strategic Objectives
1.Targeted recruitment of identified industries
2.Support existing businesses and industries
3.Workforce development and recruitment
4.Encourage speculative development
5.Utilize the knowledge base in the active retirement
community
6.Tell our story to a broader local audience
Page 19 of 29
1. Targeted Recruitment
Page 20 of 29
1. Targeted Recruitment
Work to create jobs
We do this now through:
Direct targeting
Trade shows
Recruitment trips
Online presence
Relationships with businesses, site selectors, and brokers
Are we missing anything?
Page 21 of 29
2. Existing Business
Build strong business relationships through the BRE
program
Enhance industry cluster roundtables
Annual Business Appreciation Event
Small Business Resource Roundup
Look for ways to continue to partner with the
Georgetown Chamber of Commerce
How can we better foster local business relationships?
What needs do our businesses have that we could
assist with?Page 22 of 29
3. Workforce Development
Develop stronger relationships with educational institutions
that serve Georgetown’s Workforce
Tap into the veteran population in the northern labor shed
Work to make Georgetown more desirable and well-
known to young professionals
How can we better utilize the regional higher education
institutions?
How can we better connect with the veteran workforce?
What is Georgetown missing for young professionals that
we could assist with?
Page 23 of 29
4. Encourage Spec
Development
Develop incentive program
Identify available land favorable for needed
development
What hurdles are there for speculative
development?
How can we take away some of those hurdles?
Page 24 of 29
5. Utilize Retirees’
Knowledge
How do we better utilize the knowledge base that
our active retirement community provides?
What type of setting would be best to engage
with businesses?
Page 25 of 29
6. Tell Our Story
Symposium
Commercial Broker Event
Young Professionals
Improved Marketing
What groups are we missing?
What message are we telling?
Page 26 of 29
THANK YOU!
Page 27 of 29
City of Georgetown, Texas
Main Street Advisory Board
October 13, 2017
SUBJECT:
Staff Rep o rt
ITEM SUMMARY:
Mo nthly up dates to the b o ard , b o ard member reports , team updates
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kim McAuliffe
Page 28 of 29
City of Georgetown, Texas
Main Street Advisory Board
October 13, 2017
SUBJECT:
Adjourn the meeting
ITEM SUMMARY:
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kim McAuliffe
Page 29 of 29