HomeMy WebLinkAboutAgenda_MSTAB_10.09.2015Notice of Meeting for the
Main Street Advisory Board
of the City of Georgetown
October 9, 2015 at 8:30 AM
at the Williamson County Courthouse, 2nd Floor North Conference Room, 710 S.
Main St., Georgetown, Texas.
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA).
If you require assistance in participating at a public meeting due to a disability, as defined under the
ADA, reasonable assistance, adaptations, or accommodations will be provided upon request. Please
contact the City at least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City
Hall at 113 East 8th Street for additional information; TTY users route through Relay Texas at 711.
Regular Session
(This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose
authorized by the Open Meetings Act, Texas Government Code 551.)
A Call to order/Welcome guests
B Discussion and possible action regarding approval of the September 18th board meeting minutes
C Discussion and possible action on updates for the Historic Preservation Program and Downtown
Projects – Matt Synatschk, Historic Planner
Legislative Regular Agenda
D Discussion and possible action on future of CTCF Light Up the Square non-profit account – David
Kellerman, Main Street Advisory Board Chair
E Discussion and possible action regarding progress on Committee Reports
F Discussion and possible action regarding Staff Report:
Adjournment
Set agenda items for November 13th board meeting/Adjourn board meeting
CERTIFICATE OF POSTING
I, Jessica Brettle, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice
of Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public
at all times, on the ______ day of __________________, 2015, at __________, and remained so
posted for at least 72 continuous hours preceding the scheduled time of said meeting.
____________________________________
Jessica Brettle, City Secretary
Page 1 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Call to order/Welcome guests
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
Page 2 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Discussion and possible action regarding approval of the September 18th board meeting minutes
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
ATTACHMENTS:
Description Type
DRAFT September Minutes Backup Material
Page 3 of 85
C:\Program Files (x86)\neevia.com\docConverterPro\temp\NVDC\35028449-C72C-4A40-B4D0-644A8A305E51\PDFConvert.17225.1.15-9-18_M.docx
MAIN STREET ADVISORY BOARD MTG. MINUTES
8:30 A.M. – FRIDAY, SEPTEMBER 18, 2015
WILLIAMSON COUNTY COURTHOUSE, 710 S. MAIN ST.
2ND FLOOR NORTH CONFERENCE ROOM, GEORGETOWN, TEXAS
Board Members Present: Cindy Harrington, Vicki Jackimiec, JJ Parker, Amanda Parr, David
Kellerman, Taylor Kidd and Jim Wilson
City Staff Present: Shelly Hargrove, Main Street Manager; Matt Synatschk, Historic
Planner; Jackson Daly, Executive Assistant; Laurie Brewer; Assistant
City Manager
Guest: Christie Williams, Mills & Williams, LLP; Diane Gaume; Artisan’s
Connect Gallery
1. The meeting was called to order at 8:32 a.m. by Board Chair David Kellerman.
2. Jim moved to approve the August 14th board meeting minutes, Taylor seconded. All board
members present approved (7-0).
3. Christie Williams with Mills & Williams, LLP presented her façade grant application for $3,775
to clean and paint the building. Mills & Williams was a sponsor of the Table on Main. Shelly
clarified that the board does not fund repairs for fences and landscaping. Taylor moved to
approve the sign grant, Vicki seconded. All board members present approved (7-0).
Diane Gaume with Artisan’s Connect Gallery presented her sign grant application for $500 for
custom handing sign, a new vinyl UV coated sign, and a sidewalk sign. Diane has been
working with adjacent businesses to create a “worth the walk” campaign. She was also
instrumental in publishing the Austin Monthly Art Guide featuring Georgetown. The handing
sign needs to secure a Certificate of Appropriateness. Cindy moved to approve the sign grant,
Jim seconded. All board members present approved (7-0).
4. Matt Synatschk gave an update on HARC activity, including: Tamiro Plaza is going to HARC
for approval in September; The Texas Historic Commission had comments on the National
Register Nomination, so the application will be reviewed by the National Park Service in the
spring; The historic resource survey consultants are on board and will be hosting a mobile
survey workshop which will be open to the public.
Laurie Brewer updated the board on downtown construction. The MLK & 8th Lot will begin on
Monday. The Downtown West update will go to Council on September 22nd. Staff is finalizing
a targeted parking and traffic impact study for the area. The 2015/2016 budget includes
installing a traffic signal at 5th and Austin. The Novak Brothers have hired a chief operating
Page 4 of 85
C:\Program Files (x86)\neevia.com\docConverterPro\temp\NVDC\35028449-C72C-4A40-B4D0-644A8A305E51\PDFConvert.17225.1.15-9-18_M.docx
officer for the Sheraton. The City hired a new sales and servicing person at the CVB. The
Sheraton is still scheduled to open in summer 2016.
5. Laurie Brewer briefed the board on the difference between citizen advisory boards and
nonprofit boards. With advisory boards, the final decision rests with the city council, whereas
nonprofit boards have the authority. The financial oversight of the board rests with the City
Council and City staff. The advisory board’s role is to focus on strategic planning and goals to
be approved by Council. Nonprofit board members are required to do fundraising and donate
to the organization, whereas advisory boards are not required to make financial contributions.
The City Council sets the budget for the advisory boards, and City Manager manages staff.
Advisory Boards are subject to open meeting laws and membership on the board is approved
by the Mayor and Council. All committee members who sever on the committee for the entire
year need to be approved by Council. Committee members should also be trained on open
meeting laws.
6. Progress on Committee Reports:
a. Economic Restructuring: Jim reported that the Breakfast Bites panel was excellent.
Forty-five to fifty people attended. The next breakfast bites will be about the
Convention Center. The Shop Small Spree is scheduled for November 28th, the extended
hours campaign received coverage in The Sun and 20+ businesses have signed up. The
board will do a site visit to Ft. Worth on October 23 – 24. The College Town Committee
meets on September 24th and the Southwestern Homecoming is on October 16th.
b. Promotion: Cindy presented the bids for graphic design for Ladies Nite Out. Elizabeth
Hofmeister bid $1,500 for 30 hours and Kristal Mabbett bid $3,000 for 60 hours. Cindy
moved to approved the bid from Elizabeth Hofmeister for $1,500, Taylor seconded. The
motion passed (6-1), JJ opposed.
Cindy also presented design for the Ladies Nite Out bag. 612 bags will be ordered. JJ
requested to see the final proof. Viki moved to approve the bag, Amanda seconded.
The motion passed (6-1), JJ opposed.
Cindy gave an update on Swirl. The registration section will be in the Council
Chambers and the VIP section will be at Gumbo’s/
c. Design: Taylor met with the President and Vice-President of the Georgetown Farmers
Market. The hope is to bring the market to downtown. The Keep Texas Beautiful
bylaws would require a change in the Main Street Bylaws. The board will hold off on an
application, but still work towards an Earth Day event.
Amanda presented two drafts for the holiday opportunities. Cindy moved to accept
“draft A”, to exclude the language regarding the Chisholm Trail Communities
Foundation and to add a disclaimer, Amanda seconded. The motion passed (6-1), JJ
opposed.
David stated that the next agenda will discuss if the board will retain the CTCF account.
Page 5 of 85
C:\Program Files (x86)\neevia.com\docConverterPro\temp\NVDC\35028449-C72C-4A40-B4D0-644A8A305E51\PDFConvert.17225.1.15-9-18_M.docx
Amanda updated the board on the 8th Street Courtyard. A letter seeking support will go
to property owners to approve completing a feasibility study.
d. Organization: David reported that the committee is looking to host a Salvation Army
bell on the Square during the Lighting of the Square and Christmas Stroll.
7. Staff Report: Shelly reminded board members of upcoming monthly meetings and event dates
including: SU “Bring the Heat” for SU Pirates You Tube video; Best of Georgetown, TX online
contest in September – bestof.georgetown.org ; SU Football Shows at 8 p.m. every Wed. at Uptown
Social; Georgetown Art Center’s “Paint Out on the Square” – Sept. 19; 3rd Monday Main Street
Lunch – Sept. 21; Georgetown Wine and Music on the Square – Sept. 26; “Retrofit by Samantha
Parker Salazar” – August 21 – Sept. 27 at Georgetown Art Center
8. Taylor moved to adjourn the meeting, Vicki seconded. All board members present approved (7-
0). David adjourned the meeting at 10:27 a.m.
Respectfully submitted:
____________________________ ____________________
Jim Wilson, Board Secretary Date
____________________________ ____________________
David Kellerman, Board Chair Date
Page 6 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Discussion and possible action on updates for the Historic Preservation Program and Downtown
Projects – Matt Synatschk, Historic Planner
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Page 7 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Discussion and possible action on future of CTCF Light Up the Square non-profit account – David
Kellerman, Main Street Advisory Board Chair
ITEM SUMMARY:
FINANCIAL IMPACT:
Up to $500 from the Facade and Grant Fund for each grant application.
SUBMITTED BY:
Jackson Daly
ATTACHMENTS:
Description Type
CTCF Report Backup Material
Page 8 of 85
Type Date Num Name Memo Amount
Ordinary Income/Expense
Income
4-000 · Individual Contributions
4-000-7 · Individual Contribs--Funds
Sales Receipt 07/23/2015 4926 Harrah, Joanne & William JJ Parker referral for Light up the Square 5,000.00
Sales Receipt 08/05/2015 4935 Cash-Customers Individual's donation to a Fund 100.00
Check 08/12/2015 5241 Harrah, Joanne & William Refund of contribution to Light Up The Square F... -5,000.00
Sales Receipt 09/01/2015 5019 Cash-Customers Individual's donation to a Fund 24.00
Total 4-000-7 · Individual Contribs--Funds 124.00
Total 4-000 · Individual Contributions 124.00
4-010 · Corporate or Org Contributions
4-010-2 · Corp/Org Contribs--Funds
Sales Receipt 07/25/2015 4927 Linda McCalla Interiors Corporation or Organization donation to a Fund 250.00
Sales Receipt 09/14/2015 5067 City of Georgetown. Corporation or Organization donation to a Fund 430.80
Total 4-010-2 · Corp/Org Contribs--Funds 680.80
Total 4-010 · Corporate or Org Contributions 680.80
Total Income 804.80
Gross Profit 804.80
Expense
5-500 · Fund Expenses
5-508 · CTCF Quarterly Fee
General Journal 03/31/2015 123935 Qrtly management fee 125.00
General Journal 06/30/2015 124159 Qrtly management fee 125.00
Total 5-508 · CTCF Quarterly Fee 250.00
5-504 · Dues, Fees, Subscriptions
Deposit 07/23/2015 Paypal deposit fee 175.00
Deposit 07/25/2015 Paypal deposit fee 5.80
Total 5-504 · Dues, Fees, Subscriptions 180.80
Total 5-500 · Fund Expenses 430.80
6-950 · Transfers to Funds' Equity
General Journal 03/31/2015 123935 Qrtly management fee -125.00
General Journal 06/30/2015 124159 Qrtly management fee -125.00
General Journal 07/23/2015 124191 Paypal deposit 5,000.00
General Journal 07/23/2015 124191 Paypal deposit fee -175.00
General Journal 07/25/2015 124199 Paypal deposit 250.00
General Journal 07/25/2015 124199 Paypal deposit fee -5.80
General Journal 08/05/2015 124223 Deposit 100.00
General Journal 08/12/2015 124236 CH#5241 Harrah, Joanne & William -5,000.00
General Journal 09/01/2015 124276 Deposit 24.00
General Journal 09/14/2015 124311 Deposit 430.80
Total 6-950 · Transfers to Funds' Equity 374.00
Total Expense 804.80
Net Ordinary Income 0.00
Net Income 0.00
Chisholm Trail Communities Foundation
10/01/15 Profit & Loss Detail
March 1 through September 28, 2015
Page 1
Page 9 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Discussion and possible action regarding progress on Committee Reports
ITEM SUMMARY:
a) Promotion (Cindy, Vicki): 3rd Annual Ladies Nite Out – Nov. 19, photo booth; 7th Annual
Georgetown Swirl – March 5; updates on other action plan projects
b) Design (Amanda, JJ, Taylor): Farmer’s market update; 8th St. alley project; 2015 ornament
and sales; downtown gateways; updates on other action plan projects
c) Economic Restructuring (Jim): Holiday Hours Campaign and Shop Small Spree for Small
Business Saturday – Nov. 28; Ft. Worth Visit – Oct. 23 & 24; 3rd Monday Main Street Lunch at
CJ’s – Oct. 19; welcome new businesses; College Town review; updates on other action plan
projects
d) Organization (David): Review of Ft. Worth’s Main Table; new committee members;
opportunities of community-wide activities in downtown; updates on other action plan projects
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
Page 10 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Discussion and possible action regarding Staff Report:
ITEM SUMMARY:
Gallery Georgetown - Oct. 10; Downtown Pirate Pic and Quarterly Downtown Low Down Mtg. –
8:15 a.m., Wed, Oct. 14 at Roots Bistro; SU Homecoming Parade – Fri, Oct. 16; SU 175th
Anniversary Party – Sat, Oct. 17; 3rd Monday Main Street Lunch – Oct. 19 at CJ’s; Chamber
Ribbon Cutting for Gatzby Salon – Oct. 21; Ft. Worth Arts & Culture Visit – Oct. 23-24; SU
Football Shows at 8 p.m. every Wed. at Uptown Social; Georgetown Art Hop exhibit – Oct. 2–Oct.
31; Texas Downtown Revitalization Conference – Nov. 3-6 in Waxahachie; Best of Georgetown,
TX winners announced Nov. First Friday – Nov. 6; DGA Market Days Economic Impact
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
ATTACHMENTS:
Description Type
DGA Market Days Economic Impact Backup Material
Page 11 of 85
G e o r g e t o w n M a r k e t D a y s E IA
Economic Impact Analysis:
Georgetown Market Days
Georgetown, Texas
June 13, 2015
Prepared by:
Sarah T. Page Consulting, LLC
July 2015
Page 12 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 1
TABLE OF CONTENTS
List of Tables ................................................................................................................................. 2
List of Figures ................................................................................................................................ 4
Executive Summary ................................................................................................................... 5
About Market Days ................................................................................................................... 5
Total Economic Impact ........................................................................................................... 5
Cumulative Economic Impact .............................................................................................. 6
Methodology .............................................................................................................................. 7
Data Provided and Model Assumptions ............................................................................. 8
IMPLAN and Retail Impacts .................................................................................................... 9
Economic Impact Definitions ............................................................................................... 10
Economic Benefits to Georgetown .................................................................................... 11
Market Days Community Capture Impacts (Local spending) ................................... 13
About Community Capture Spending .............................................................................. 14
Origin of Market Days Attendees ........................................................................................ 17
Local vs. Non-local Attendee Spending Comparison .................................................. 21
Conclusion ................................................................................................................................. 21
Open-Ended Responses - Attendees ................................................................................ 22
Economic Benefits to Georgetown (Vendors) ................................................................ 38
Local vs. Non-local Vendor Spending Comparison (Vendors) .................................. 40
Open-Ended Responses – Vendors .................................................................................... 41
Open-Ended Responses – Merchants ............................................................................... 49
IMPLAN and Economic Impact Modeling........................................................................ 57
About Sarah T. Page Consulting, LLC ................................................................................ 57
Appendix 1 – Attendee Survey ............................................................................................ 58
Appendix 2 – Vendor Survey ................................................................................................ 63
Appendix 3 – Merchant Survey ........................................................................................... 68
Page 13 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 2
List of Tables
Table 1: Summary of Total Economic Impacts ........................................................... 11
Table 2: Summary of Food and Beverage Impacts (Includes restaurants, drinking
places, and food vendors) .................................................................................... 11
Table 3: Summary of Retail Impacts (includes general retail, retail vendors, and
other retail) ............................................................................................................... 11
Table 4: Summary of Lodging Impacts (Includes hotels and motels) ..................... 11
Table 5: Summary of Transportation Impacts (Includes purchases made on
gasoline and motor oil) ........................................................................................... 11
Table 6: Summary of Tourist Attraction Impacts (Includes purchases made at
man-made and natural tourist attractions and entertainment venues)........ 12
Table 7: Summary of Total Community Capture Impacts ........................................ 13
Table 8: Summary of Community Capture Food and Beverage Impacts (Includes
restaurants, drinking places, and food vendors) ................................................ 13
Table 9: Summary of Community Capture Retail Impacts (includes general retail,
retail vendors, and other retail) ............................................................................. 13
Table 10: Summary of Transportation Impacts (Includes purchases made on
gasoline and motor oil) ........................................................................................... 13
Table 11: Summary of Community Capture Tourist Attraction Impacts (Includes
purchases made at man-made and natural tourist attractions and
entertainment venues) ........................................................................................... 14
Table 12: Local vs. Non-local Spending Comparison ............................................... 21
Table 13: What other expenses did you have? .......................................................... 22
Table 14: What other tourist attractions did you visit? ............................................... 22
Table 15: How did you hear about Market Days? ..................................................... 23
Table 16: Other Ways Attendees Heard About Market Days .................................. 23
Table 17: What is your age? .......................................................................................... 24
Table 18: What did you like best about Market Days (Non-Local Responses)? ... 24
Table 19: What did you like best about Market Days (local responses)? .............. 27
Table 20: What changes or additions would you make to Market Days (Non-
Local Responses)? ................................................................................................... 30
Table 21: What changes or additions would you make to Market Days (Local
Responses)? .............................................................................................................. 32
Table 22: What other thoughts or comments do you have about Market Days? 34
Table 23: Summary of Total Vendor Economic Impacts........................................... 38
Page 14 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 3
Table 24: Summary of Vendor Food and Beverage Impacts (Includes restaurants,
food vendors, drinking places, and grocery stores) .......................................... 38
Table 25: Summary of Vendor Retail Impacts (includes general retail, retail
vendors, and other retail) ....................................................................................... 38
Table 26: Summary of Vendor Transportation Impacts (Includes purchases made
on gasoline and motor oil) ..................................................................................... 38
Table 27: Local vs. Non-local Vendor Spending Comparison ................................. 40
Table 28: How were your sales at Market Days? ........................................................ 41
Table 29: Special Market Days with Special Pricing - Explanations ......................... 42
Table 30: What did you like best about Market Days (Non-Local Vendor
Responses)? .............................................................................................................. 43
Table 31: What did you like best about Market Days (local vendor responses)? 44
Table 32: What Changes or Additions Would You Make To Market Days (Non-
Local Vendors) ......................................................................................................... 44
Table 33: What Changes or Additions Would You Make To Market Days (Local
Vendors)? .................................................................................................................. 46
Table 34: What Other Thoughts or Comments Do You Have About Market Days
(Vendors)? ................................................................................................................ 46
Table 35: Percent Increase in Sales .............................................................................. 50
Table 36: Can You Provide a Per Dollar Increase/Decrease Compared To a
Normal Saturday? (Further information) .............................................................. 51
Table 37: Is Market Days valuable to your business? ................................................. 52
Table 38: What did you like best about the Market Days festivities? ...................... 53
Table 39: Are there other activities or events you would add to improve future
Market Days? ........................................................................................................... 53
Table 40: Are there events you would like to see take place downtown? ........... 54
Table 41: What Changes Would You Suggest to Market Days? ............................. 55
Table 42: Would you contribute to a small collective advertising fund to promote
our Downtown Business community? ................................................................... 56
Page 15 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 4
List of Figures
Figure 1: Impacts by Spending Category ................................................................... 15
Figure 2: Employment Impacts by Spending Category ........................................... 15
Figure 3: Labor Income Impacts by Spending Category ......................................... 16
Figure 4: Average Per Person Per Day Spending by Spending Category ............. 16
Figure 5: Map - Attendees by County ......................................................................... 17
Figure 6: Map - Attendees by Zip Code ...................................................................... 19
Figure 7: Vendor Impacts by Spending Category ..................................................... 39
Figure 8: Vendor Labor Income Impacts by Spending Category .......................... 39
Figure 9: Average Per Person Per Day Vendor Spending by Spending Category
.................................................................................................................................... 40
Figure 10: Did Market Days bring an increased number of people to your
business? ................................................................................................................... 49
Figure 11: Did Your Sales Increase Compared To a Typical Saturday? ................. 50
Figure 12: Can You Provide a Per Dollar Increase/Decrease Compared To a
Normal Saturday? .................................................................................................... 51
Figure 13: Is Market Days valuable to your business? ................................................ 52
Figure 14: Are there events you would like to see take place downtown? .......... 54
Figure 15: Would you contribute to a small collective advertising fund to
promote our Downtown Business community? .................................................. 56
Figure 16: SurveyMonkey Attendee Email #1 Preview .............................................. 59
Figure 17: SurveyMonkey Attendee Email #2 Preview .............................................. 60
Figure 18: SurveyMonkey Attendee Email #3 Preview .............................................. 61
Figure 19: SurveyMonkey Attendee Email #4 Preview .............................................. 62
Figure 20: SurveyMonkey Vendor Email #1 Preview .................................................. 64
Figure 21: SurveyMonkey Vendor Email #2 Preview .................................................. 65
Figure 22: SurveyMonkey Vendor Email #3 Preview .................................................. 66
Figure 23: SurveyMonkey Vendor Email #4 Preview .................................................. 67
Figure 24: SurveyMonkey Merchant Email #1 Preview ............................................. 69
Figure 25: SurveyMonkey Merchant Email #2 Preview ............................................. 70
Figure 26: SurveyMonkey Merchant Email #3 Preview ............................................. 71
Figure 27: SurveyMonkey Merchant Email #4 Preview ............................................. 72
Page 16 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 5
Executive Summary
The Downtown Georgetown Association (DGA)
contracted with Sarah T. Page Consulting, LLC to provide
an economic impact analysis on the Market Days held
June 13-15, 2015 on the downtown Georgetown square.
The project was designed to determine the economic
impact of the event on the local economy, the impact of
spending by local residents, the vendor impact, and to
gauge the sentiment of merchants on the square.
Sarah T. Page Consulting, LLC evaluated the impacts
utilizing IMPLAN, an econometric model designed by the
University of Minnesota. The model is used to determine
the increased spending associated with new business
investment, and with local festivals, events, and
tournaments.
About Market Days
Market Days runs from March through November on the
second Saturday of the month. This popular event has
been going on for 20 years and features unique and
eclectic items for sale by vendors, live music, food
vendors, and the shops and restaurants around the
square. The June 2015 event attracted an estimated
2,500 attendees.
Total Economic Impact
Economic impact can be calculated in several different
ways. IMPLAN produces an economic impact that is
highly accurate, but also dependant on the accuracy of
the data that is entered into it. In other words, the
economic impacts that come out of the model are only as
good as the data that goes into it. Thus, we outline
several assumptions and the data provided in a section
below.
The resulting economic impacts from an IMPLAN analysis
are an accurate, yet very conservative projection of the
Economic Impact Results
Our analysis suggests the
following key findings:
■ The total economic impact
of the June 2015 Market
Days on Georgetown was
$67,672.
■ The economic impact to
local lodging
establishments was
$11,121, restaurants and
drinking places was
$30,188, the retail impact
was $1,671,601, the
transportation impact was
$951, and the impact on
local tourist attractions was
$5,217.
■ An estimated 1 full time
equivalent (FTE) job wase
created.
■ There were an estimated
2,500 event attendees. Of
these, 1,716 were non-local
and 1,200 were local.
■ The average non-local party
size was 2.89 people, and
the average length of stay
in Georgetown was 1.32
days.
Page 17 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 6
impact an event had on a community. The results are “bankable” – they are not inflated or
exaggerated in any way.
Cumulative Economic Impact
Rather than looking at Market Days as a single event, it is more realistic to look at it
cumulatively as a large collection of small events. So instead of judging the merits of one single
Market Days event, they should be evaluated in total.
The June 2015 Market Days event is considered to have attracted a moderate attendance.
Some events have larger crowds, and other Market Days have smaller ones. Therefore, the
June 2015 Market Days is an example of an average Market Days event. By taking the
economic impact of the June 2015 Market Days ($67,672) and multiplying it by 9 (the number
of Market Days held in a year), the estimated economic impact of the entire Market Days
event series is $609,048.
This conservative estimate represents the total economi c impact of nine average Market Days
events during the course of one year. In all reality, the economic impact of $609,048 could be
much higher than this projection. The bottom line is this - nine small events steadily inject over
a half million dollars into the local economy over the course of a year.
Page 18 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 7
Methodology
A Survey Team consisting of roughly 7 volunteers and the consultant collected Email addresses
from event attendees. The survey was then sent electronically using SurveyMonkey. Sampling
was from 9am to 4pm when Market Days was open to the public. Thus, all attendees would
have an equal opportunity to be surveyed.
Volunteers “intercepted” event attendees, explained the study process, and asked for an Email
address. The Survey Team was asked to collect Email addresses from as many attendees as
possible. Following the event, an Email survey was sent to all who provided a valid email
address via the web-based survey tool called SurveyMonkey. A $100 Visa gift card was offered
to those who completed the survey to incentivize their participation.
Four Emails were sent to participating festival attendees. The first Email was delivered to 269
attendees on June 16, 2015. On June 18, 2015, a reminder Email was sent to those who had
not yet responded (120). Another reminder Email went out to 95 non-respondents on June 22,
2015, and a final reminder Email was delivered to the remaining non -respondents on June 24,
2015 (80). Out of the 269 total surveys that were delivered, 175 were returned for a 65%
response rate. This response rate exceeded industry standards.
Vendor email addresses were supplied by DGA staff, and merchant emails were collected by
DGA staff and Board members.
The data was tabulated by Sarah T. Page Consulting, LLC, and analyzed using IMPLAN to
produce the impacts. IMPLAN, developed Minnesota Implan Group (MIG), calculated the
economic impact created by expenditures from non-local attendees. The model uses economic
theory combined with historical trends to anticipate changes in direct, indirect and induced
employment and income generated due to the presence of a new business or industry. In this
case, the new industry is an event. The “community capture” impacts, or impacts of local
spending, were also analyzed using IMPLAN.
IMPLAN is an input/output model that is based on economic factors attributed to a specific
county or region. In this analysis, Williamson County was used as the basis for determining the
impacts.
The specific methodology is outlined below:
1. Only spending by non-local attendees was used to determine the economic impact.
Local participants were identified by zip code and were eliminated from the economic
impact analysis.
2. Only spending by local attendees (those from the 78626, 78627, 78628, and 78633 zip
codes) was used to calculate the community capture impacts.
Page 19 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 8
3. The non-local sample size of 87 (or 251 people) represented 52% of the total number of
attendees surveyed, and the local sample size of 88 (or 233 people) represented 48% of
the total. These percentages were then applied to the total estimated number of
attendees at the June Market Days (2,500). Thus, an estimated 1,716 non-local and
1,200 local people attended Market Days.
4. Based on data gathered from the surveys, there were 484 total people represented in
the data collection, of which 251 were non-local and 233 were local.
5. The per person per day spending figure was determined using the total spending in each
spending category and the total number of people in the travel parties.
6. The per person per day spending figure for each spending category was entered into an
IMPLAN model built to represent the local inputs and outputs of Williamson County.
7. The IMPLAN model reduces the impact of retail spending because it analyzes impacts on
the retail margin rather than the total sale price (see “IMPLAN and Retail Impacts”
below for an explanation.)
8. The total number of non-local attendees (2,500) was multiplied by 1.32 (the average
number of days stayed in Georgetown according to the survey results) for the total
number of non-local attendee days of 1,716.
9. The average number of days spent in Georgetown by local residents was 1 day. Thus,
the total number of local attendees remains 1,200.
10. The total number non-local visitor days of 1,716 and the per person per day spending
for each spending category was used to determine final economic impacts within the
IMPLAN model.
Data Provided and Model Assumptions
1. The estimated total attendance at the June 2015 Market Days was 2,500 people. This
figure was provided by DGA staff based on observations of previous events.
2. The study used a convenience sample to project the economic impacts.
3. The non-local sample size (87) used to determine the economic impact was too low to
fall within the +/- 5% degree of accuracy range for this analysis.
4. The economic impact results were based on non-local (outside of Georgetown) zip
codes only.
Page 20 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 9
5. The spending patterns of the 251 non-local attendees (from the surveys) represent the
total number of 1,716 (attendee days).
IMPLAN and Retail Impacts
The IMPLAN software model was updated in 2011, and the data sets (inputs and outputs) were
updated in 2013. These revisions included many changes, but one is particularly relevant to
economic impact analyses on festivals and events that include retail spending. Very few of the
goods purchased by visitors to Williamson County are actually produced there. For most sales,
only the retail margin (the difference between final sale price and the wholesale cost of the
item) is retained in the city or county. Retail margins can be as low as 20-30 percent of the
total sales price for purchases made at general merchandise stores.
Previous IMPLAN versions allowed total retail sales to be used when calculating economic
impact. This resulted in an over-reporting of the total economic impact. The impact on local
retail outlets was inflated as well. The updated version of IMPLAN uses only the retail margin in
conducting an economic impact analysis. The results are a more accurate picture of the actual
economic impact on the community.
Thus, it is important to recognize the difference between total retail sales and the impac t of
that sale on the community. The economic impact is measured on the basis of the retail margin
and not the total retail sale. Retail sales and retail impacts are two very different
measurements and are not equivalent. Because IMPLAN measures the impacts of retail
margins, the resulting retail impacts can seem low.
Page 21 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 10
Economic Impact Definitions
In order to fully understand the tables on pages 9 and 11 of this report, some definitions of key
economic impact terms are provided below.
Direct Economic Impact: The total amount of additional spending which can be directly
attributed to this event.
Total Economic Impact: Total economic impact is a measure of direct economic impact
plus the additional spending in the host economy as a result of
increased business from this event. It includes indirect and
induced impacts (see below).
Indirect Impacts: These are the impacts of local industries buying goods and
services from other local industries.
Induced Impacts: These are the impacts a local economy feels as a result of re-
spending of income received while being employed during this
event.
Output: Output represents the value of industry production. Output is
essentially sales/spending.
Labor Income: All forms of employment income, including Employee
Compensation (wages and benefits) and Proprietor Income.
FTEs: Full-time equivalent employment is the number of full-time
equivalent jobs, defined as total hours worked divided by average
annual hours worked in full-time jobs.
Employment: In the tables on the following pages, employment indicates the
number of FTEs generated by this event.
Page 22 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 11
Economic Benefits to Georgetown
Market Days Impacts
Economic Impact (Impact from non-local spending)
Table 1: Summary of Total Economic Impacts
Total Economic Impact
Direct Economic Impact Total Economic Impact
Output $54,499 $67,672
Labor Income $14,102 $19,061
Employment 0.7 0.9
Table 2: Summary of Food and Beverage Impacts (Includes restaurants, drinking places, and food vendors)
Food and Beverage & Food Services Economic Impact
Direct Economic Impact Total Economic Impact
Output $23,921 $30,188
Labor Income $8,759 $11,118
Employment 0.4 0.4
Table 3: Summary of Retail Impacts (includes general retail, retail vendors, and other retail)
Retail/Shopping Economic Impact
Direct Economic Impact Total Economic Impact
Output $17,150 $20,195
Labor Income $2,956 $4,084
Employment 0.2 0.3
Table 4: Summary of Lodging Impacts (Includes hotels and motels)
Lodging Economic Impact
Direct Economic Impact Total Economic Impact
Output $8,511 $11,121
Labor Income $1,748 $2,760
Employment 0.1 0.1
Table 5: Summary of Transportation Impacts (Includes purchases made on gasoline and motor oil)
Transportation Economic Impact
Direct Economic Impact Total Economic Impact
Output $730 $951
Labor Income $360 $440
Employment 0 0
Page 23 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 12
Table 6: Summary of Tourist Attraction Impacts (Includes purchases made at man-made and natural tourist attractions
and entertainment venues)
Tourist Attraction Economic Impact
Direct Economic Impact Total Economic Impact
Output $4,187 $5,217
Labor Income $279 $658
Employment 0 0.1
Note: Indirect and induced impacts, or value-added, are not depicted in the tables above. These
secondary impacts result from circulation of the initial spe nding through the local economy. The
value-added impacts combined with the direct impacts form the total impact shown in the
tables above.
Page 24 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 13
Market Days Community Capture Impacts (Local spending)
Table 7: Summary of Total Community Capture Impacts
Total Community Capture Impact
Direct Community
Capture
Total Community
Capture
Output $21,880 $26,732
Labor Income $5,591 $7,406
Employment 0.3 0.4
Table 8: Summary of Community Capture Food and Beverage Impacts (Includes restaurants, drinking places, and food
vendors)
Community Capture Food and Beverage Impact
Direct Community
Capture
Total Community
Capture
Output $10,896 $13,751
Labor Income $3,990 $5,064
Employment 0.2 0.2
Table 9: Summary of Community Capture Retail Impacts (includes general retail, retail vendors, and other retail)
Community Capture Retail/Shopping Impact
Direct Community
Capture
Total Community
Capture
Output $9,599 $11,251
Labor Income $1,481 $2,095
Employment 0.1 0.1
Table 10: Summary of Transportation Impacts (Includes purchases made on gasoline and motor oil)
Community Capture Transportation Impact
Direct Community
Capture
Total Community
Capture
Output $65 $85
Labor Income $32 $39
Employment 0 0
Page 25 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 14
Table 11: Summary of Community Capture Tourist Attraction Impacts (Includes purchases made at man-made and
natural tourist attractions and entertainment venues)
Community Capture Tourist Attraction Impact
Direct Economic Impact Total Economic Impact
Output $1,320 $1,645
Labor Income $88 $207
Employment 0 0
About Community Capture Spending
Community Capture represents the impacts of local spending related to Market Days. Even
though local spending does not create an economic impact, this spending might not have
occurred were it not for the event. Because of Market Days, locals bought gas, food, went
shopping, and visited local tourist attractions. Therefore, Market Days caused locals to spend
money in the community – spending that might not have occurred otherwise.
Page 26 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 15
The following charts detail the economic impacts for total non-local spending, employment,
and labor income broken out by each spending category.
Figure 1: Impacts by Spending Category
Figure 2: Employment Impacts by Spending Category
45%
30%
16%
1%
8%
$ Impacts by Spending Category
($67,672 Total Spending Impact)
Food & Beverage
Retail
Lodging
Transportation
Tourist Attractions
45%
33%
11%
0%
11%
Employment Impacts by Spending Category
(0.9 Total FTEs)
Food & Beverage
Retail
Lodging
Transportation
Tourist Attractions
Page 27 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 16
Figure 3: Labor Income Impacts by Spending Category
Figure 4: Average Per Person Per Day Spending by Spending Category
58% 21%
15%
2%
4%
Labor Income Impacts by Spending Category
($19,061 Total Labor Income)
Food & Beverage
Retail
Lodging
Transportation
Tourist Attractions
$- $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 $16.00 $18.00
Food Vendors
Restaurants
Retail Vendors
Retail Shopping
Lodging
Gas
Tourist Attractions
Other
$3.87
$10.07
$17.21
$8.47
$4.96
$3.83
$2.44
$1.73
Average Per Person Per Day Spending
By Spending Category ($52.59 total)
Page 28 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 17
Origin of Market Days Attendees
This map represents only those attendees who were surveyed. Event attendees came
primarily from five counties: Williamson County (35%), Travis (26%), Bell (14%), Burnet (5%),
and Bexar (4%). Attendees also hailed from several other states including Arizona, California,
Hawaii, Kansas, Missouri, New Mexico, North Carolina, and Tennessee.
Figure 5: Map - Attendees by County
Page 29 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 18
Attendee origins were also analyzed by zip code. The county and zip code segmentation
provides useful data that can be used in marketing this (and other) Georgetown events. It can
demonstrate whether marketing and outreach efforts were effective, and can also be used to
identify potentially lucrative markets that have previously gone untapped.
The map on the following page represents only those attendees who were surveyed. It depicts
the distribution of attendees by zip code. It shows a detailed look at the zip code origins from
the region surrounding the Georgetown area.
Both maps can be made available digitally for closer examination.
Page 30 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 19
Figure 6: Map - Attendees by Zip Code
Page 31 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 20
Page 32 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 21
Local vs. Non-local Attendee Spending Comparison
Table 12: Local vs. Non-local Spending Comparison
Local vs. Non-local Spending Comparison
Non-Local Spending Local Spending
Category $ Amount (per
person per day)
Category $ Amount (per
person per day)
Food Vendors $ 3.87 Food Vendors $ 3.03
Restaurants $ 10.07 Restaurants $ 5.99
Shopping Vendors $ 17.21 Shopping Vendors $ 12.37
Shopping $ 8.47 Shopping $ 9.65
Lodging $ 4.96 Lodging $ 0.00
Gas $ 3.83 Gas $ 0.49
Tourist Attractions $ 2.44 Tourist Attractions $ 1.10
Other $ 1.73 Other $ 0.21
TOTAL* $52.59 TOTAL* $32.90
On a per person per day basis, non-local attendees out spent their local counterparts in every
category. Out-of-town attendees spent the majority of their money at local restaurants, retail
vendors, shopping in local Georgetown retail stores, and lodging. It is important to note that
non-local event attendees are a lucrative market, and measures should be taken to increase
their attendance at Georgetown festivals and events in the future.
Local spending does not produce an economic impact. However, were it not for the Market
Days, Georgetown residents (who attended the festival) might have spent no money in the
community that weekend.
Conclusion
This economic impact analysis covered the June 2015 Market Days only. Any assumptions or
conclusions made were based on this event alone. Because of the data collected, the
Downtown Georgetown Association now knows the most likely counties and zip codes to target
future advertising so that more non-local attendees can be attracted to the event. In addition,
the staff is now armed with suggestions from actual attendees on what changes and additions
would entice them to stay longer. These improvements could also draw in more out of town
attendees to the event.
Page 33 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 22
Open-Ended Responses - Attendees
The following answers were submitted to the open-ended questions on the survey form by
survey participants.
If you listed “other” expenses, what were they?
Survey respondents were asked to identify what their “other” expenses were related to the
festival. They are listed below.
Table 13: What other expenses did you have?
What Other Expenses Did You Have?
Non-local
Attendees
Local Attendees
Uber 2
Yard sale 1
Gas 1
Donation to Pet Rescue 1
Hotel 1
Massage 3
What tourist attractions did you visit?
Respondents were asked to list the other tourist attractions they visited before or after
attending Market Days. Their responses are listed below.
Table 14: What other tourist attractions did you visit?
What Other Tourist Attractions Did You Visit?
Non-local
Attendees
Local Attendees
Salado 1
Winery 4 1
Palace Theater 1
El Monumento 1
ROT Rally 1
The Square 2
Monument Cafe 1
Farmers' Market at Wolf Ranch 3 1
museum 2
Taco Cabana 1
Office Max; target 1
Starbuck's 1
Mels Lonestar Lanes 1
Page 34 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 23
Did you buy groceries?
Survey respondents were asked whether or not they bought groceries either before or after
attending Market Days. Of the non-local attendees, only 15 percent said yes and 84 percent
said no. Local attendees indicated that 19 percent did buy groceries while 73 percent did not.
HEB, The Monument, Georgetown Farmer’s Market, Publix, and Wild Vine Canning were listed
as the grocery stores patronized.
If you stayed in paid lodging, where did you stay?
Attendees were asked to specify where they stayed while they were in town for Market Days.
Their responses are as follows: Candlewood Suites, Comfort Suites, Hilton, La Quinta, San
Gabriel Bed & Breakfast, and the Casulo in Austin.
How did you hear about Market Days?
The purpose of this question was to determine what marketing channels drew the best
response from Market Days attendees. The summary responses of all attendees are detailed in
the table below.
Table 15: How did you hear about Market Days?
How Did You Hear About Market Days?
Non-local Attendees Local Attendees
Newspaper 3 20
Magazine 3 13
TV 1 0
Internet 19 10
Facebook 5 8
City Lights Theatre 3 3
If “other”, please identify.
Attendees were asked to list specific newspapers, TV stations, or other ways they heard about
Market Days. Their responses are listed in the table below.
Table 16: Other Ways Attendees Heard About Market Days
Other Ways Attendees Heard About Market Days
Non-local Attendees Local Attendees
Drive by 23 7
Friends/Family 23 8
Local business referral 4
Previous attendee 7 5
Vendor 3 1
Resident of Georgetown 19
Utlity bill insert 1
Georgetown App 1
City of Georgetown 2
Page 35 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 24
Georgetown View 2 11
Community Impact 2 5
TV commercial 1
Williamson County Sun 15
Austin American-Statesman 1
What is your age?
The results of this question can help the Downtown Georgetown Association staff better target
marketing and advertising dollars, as well as help determine the types of music and activities to
feature in subsequent events.
Table 17: What is your age?
What is your age?
Non-local Attendees Local Attendees
18 – 29 8 5
30 – 39 17 14
40 – 49 20 11
50 – 59 20 16
60 – 69 19 29
70 + 3 12
What three things did you like best about Georgetown Market Days?
The following open-ended responses in the tables below are presented exactly as written by
both non-local and local attendees.
Table 18: What did you like best about Market Days (Non-Local Responses)?
What Did You Like Best About Market Days (Non-Local Responses)?
1 2 3
The town is beautiful Friendly people friendly venders most were
very accommodating
good amount of venders great variety atmosphere
entertainment vendors friendly vendors
variety of products location friendly, knowledgeable
vendors
locally made Texas goods (not
just Chinese-made Texas
junk)
goods made from Texas
materials (ex: local goats' milk)
Size
Vendors Market cafe restaurant drinks
vendors food Shade
Variety Food convenience
Page 36 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 25
Everything it's all great shopping local Location
variety Easy to walk around Variety of vendors
the variety of vendors Food people
Variety Mom and pop/ homade foods Celebration
Unique Items variety Friendly people working the
festival
convenience Vendors selection of vendors
Location Community Good value.
Vendors Music It's a beautiful town
Convenience relaxed atmosphere live music
Setup to easily browse and a
good variety
Friendliness of vendors. Nice vendors
Easy access The warmth and friendliness
of the community and fenders.
Nice vendors and music
Quality and breadth of
offerings.
friendly people friendly people
The goods available to
sample.
Welcoming Location
interesting vendors/items for
sale
Well planned out and pretty
sqaure
atmosphere
Family friendly no sales pressure Variety of items for sale
Easy to get to and good
parking
Hours convience
fun variety of vendors Friendliness and welcoming
vendor owners
Variety location People
number of vendors Close to my home live music
unique items people Variety of vendors
Free Reasonable prices Interesting vendor products.
shopping Food Interested me to want to
return
Variety available places to sit and rest unique booths / items
Vendors being out with family music
variety of vendors Ease of parking A nice way to spend a
Saturday
vendors For the most part, friendly
vendors.
Not sure
Page 37 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 26
Music Shops around the square Walking around Georgetown
Small atmosphere, not too
large.
Attractive Plants
Variety of vendors plenty of parking Blocked off streets made it
easier to get around the
square
Variety Natural products convience
good location downtown setting-quaint Square businesses open
Local products Some good vendors small town America
variety of vendor The crafts Music
It's a great way to enjoy the
square
Location good atmosphere
Being on the Square Square Great prices
Variety of vendors Vendors easy to park and get to
Different vendors Food variety
variety of products Fun and lively balloon artist
Live music music Decently small, not too
overwhelming
Pet adoption set up booths
Gave more options of things
to do in the square
Food Quick drive and easy parking
people friendly variety Great music
hand crafts Vendors music
quality of vendors Vendor booths Good mix of merchandise
Variety Friendly vendors Easy to locate
plants for sale Really cool merchandise Finding good gift ideas
Old Town Square Feel there is shade to be found Ease of parking
Small hometown feel food Decorating ideas
easy shopping concept Interesting vendors
The vendors were really
friendly
popcorn
varied vendors Great atmosphere
local businesses music
downtown location Good selection of vendors
live music Location-easy to get to and
picturesque
A variety of great vendors in
one area
vendors
a good mix of vendors The eats on 8th street
Page 38 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 27
not crowded Good Prices
It's relaxed Cameo Farm
Variety of vendors Spicy food
wine Originality of items
Small town atmosphere friendly
Friendly Vendors Crafts vendors
Spending time with my good
friend
Very welcoming, friendly
Georgetown tourist office
hostess
Alcohol
Variety of stores
interesting
Food vendors
Nice shops that surrounded
the stalls
Unique items
Table 19: What did you like best about Market Days (local responses)?
What Did You Like Best About Market Days (Local)?
1 2 3
Food Plant Vendor Mingling with the people
Parking not very far, just 2
blocks
variety of vendors atmosphere
Looking for different things social activity central location
vendors variety people
Items you would not normally
find
A chance to walk around the
square
just being outside
Friendly people Animals Location
The live music was great! I like the new venders - I'm
more interested in quality
than the homemade
arts/crafts. Loved seeing
boutiques from around the
area!
vendors were all friendly
community support outdoor shopping Community
I enjoy all the vendors On the square coffee farmers
Friendly venders Lots of different things to
choose from
Interaction with people
Vendors Music The location
Page 39 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 28
walkability sense of community The variety
Small town atmosphere Variety of products offered food is great
The variety of vendors The family friendly
atmosphere
showcases the Georgetown
square
The extra money it brings to
the shops on the square
The organization music
variety regular vendors Bubba/Goats Usually kids areas for our
grandchildren.
the feeling opportunity to support local
business
Family time
family friendly environment people people
atmosphere the location uniqueness
live music Musical entertainment Music
Convenience. 4 blocks off
square.
The small town atmosphere times
The vendors easy parking friendly gathering place
variety music looking at the booths
Being outside on the square Variety Balloon man
Friendliness location The square
vendors artist booth Jewelry
food boths Royer's meeting new people
selection Unique easy parking
Local Unique products People
Local Vendors talking with people I met Live music
being outside on a nice day The music people watching
The venders Variety of vendors Vendors
Variety, location and music Arrangement of vendors
around the square
people
Relaxed atmosphere Plants Frequency of Market Days
Variety of vendors looking FOOD
Food variety of vendors Atmosphere
walking Shopping nice, friendly vendors
open market experience Variety music
Food fun food items crafts
Yellow Brick Bakery peaches Walking
seeing new ideas from the local business Kettle corn
Page 40 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 29
vendors
goat cream People Enjoying the square.
location variety of "booths" The friendliness of the people
variety of vendors Music/entertainment the sense of community
Music FRIENDLY PEOPLE Availability of parking!
fun atmosphere Lovely people Location
something to do on a
saturday
good vendors food
Variety of vendors the samples the vendors
provided
enjoy the square
GREAT BOOTHS vendor variety Music
Diverse booths Wide selection of different
products
Reason to come downtown
fresh fruits Ease of parking chance to shop locally
atmosphere people Special gift items
the singers outside the
courthouse
Shopping Makes Gtown an exciting,
lively place to be
Food options Vendors
Reasonable prices (products
sold)
Get to see new items.
Handmade items The great local shops
outing Mom and pop handmade
items
variety the friendly vendors
Street vendors Ability to shop in local stores
at the same time.
Atmosphere variety
It's a nice outing. Convenience
Variety of the vendors music
Handmade jewelry music
the diversity of crafts and
products on offer
local items
Good selection of local crafts
and goods.
Helps enliven the square
sense of a live community Natural Products
Vendors shops on the square
booths Festive atmosphere
food family atmosphere
something to do Seeing friends
Variety of items offered Lots of interesting vendors
No arts and crafts
vendors
Fun outing
Page 41 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 30
Being on the square
Variety of offerings
Some of the vendors
fun time with music!
Variety of Vendors
Brings customers into our
store on the square
What three things would you change or add to Market Days?
This question asked survey respondents what changes or additions could be made to Market
Days that would entice them to return next year or extend their stay. The answers in the table
below can be used for product development should the Downtown Georgetown Association
choose to expand or change the event in the future.
Table 20: What changes or additions would you make to Market Days (Non-Local Responses)?
What Changes or Additions Would You Make To Market Days (Non-Local)?
1 2 3
lack of parking was a problem more areas to sit around the
venue
perhaps more walking space
around some of the booths
evening hours less hot more food stalls more often
get rid of the Chinese-made
Texas junk booths
signs along major roads, to
rope in people like me who
are just passing through
More hand crafted items,
wreaths (not granny style,
but the type you see on Etsy),
cool wood signs...stuff like
that!
more live music make it all weekend more girls in bikinis, just
kidding.:-)
More vendors Would have loved to see more
fresh veggie/fruit stands. Also,
food booths did not seem that
appealing. Food trucks
maybe???
play up family friendliness of
the event
maybe a watering station for
people & dogs
more shady seating Sell reusable shopping bags
that promote Georgetown
add more parking ad on hotel channels of local
hotels
more music
We were there until about
1:30 and the music had not
started, we might have stayed
longer and spent a bit more
money at food/restaurant
vendors if music had started.
Music vendor Keep entertainment going on
court lawn
more vendors more shade Longer hours
Page 42 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 31
Billboard announcement,
strategically placed.
More trash cans Were there tables to sit at?
If so, msd them
more seating in food areas more food truck have an old fashioned pie
baking contest or
watermelon eating contest
A few more jewelry tents Add more vendors Better promotion
more "farmer's market"
vendors
More food vendors everyone should take credit
cards
Indoor venue. It is just too
hot in the summer months.
More crafts Cool off sitting area (fans,
chairs)
large fans and misters placed
in the square to provide heat
relief
more children's interests More vendors!
Seating around food booths have a mini parade seating
make it bigger More food vendors (cold
drinks were hard to come by)
lots of organic hreads, meats,
etc.
Bring the olive oil vendor back add fresh flowers vendor Vendors weren't as pushy
selling stuff or trying to get
people to come look at their
booth
too much of the same thing Hand out a list of vendors Misting Fans
More vendors more vendors More variety
Might hv msd it... But snow
cone or ice cream vendor
Port a potties
more local farm produce /
food
add more entertainment
More market days Raffles are always fun
more kids activities more food
More shade spots lots of produce
Misting stations Water station
More variety of vendors it
seems smaller
more shady areas
add more fresh fruits
vegetable vendors
Block off three sides of the
street for walking
Sell more food Food trucks. Well better ones
More food vendors More art options
as it gets warmer, it may be
nice to have a misting fan
where people can cool off.
More room to move around
more shade
Water booth
Page 43 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 32
Start earlier in summer
months
Music
More booths
Not so many jewelry vendors
Don't make them pay for
vendor permits every single
time
more shade
flea market type vendors
More things for kids - face
painting, etc.
More shady areas
Some vendors seemed a bit
desperate / hard sell - when
that happens, I immediately
walk away no matter how
much I like the product.
too many companies eg non-
local products
more food vendors
More food vendor options
More bacon
Cooler weather
More shade
Portable misters
Table 21: What changes or additions would you make to Market Days (Local Responses)?
What Changes or Additions Would You Make To Market Days (Local)?
1 2 3
WATER for the dogs---alot of
containers with water
Signs telling people the
pavement burns dogs paws
Add Sunday
Less jewelry Need a bigger variety of
vendors. Not just crafts or
homemade items
Shades areas and chairs
It was so hot! I think having it
go later into the afternoon
(after the heat of the day)
would be beneficial
More music make sure the vendors are
not pushy
I would like to see more fresh
food
less MLM booths activities for adults/alcohol
Page 44 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 33
Only the Texas heat and there
isn't much we can do about
that...
Affordable knick-knacks (when
shopping with 4 kids....it can
get expensive!)
Add a couple of kid activities
More activities for the kids work on the vendor mix More food
more vendors kids activities Something for kids to do
whike parents shop maybe.
Perhaps more random seating
to rest or have a drink
less homemade soaps food trucks
More booths geared towards
children
Better parking for larger
venues.
Acoustic performers at
different corners.
Nothing that I can think of activities for children More ethnic clothing
more for the fellas bring back
the knife guy w the nuts
Where did the train ride go for
kids?
more booths for children
keep having live music More vendors More fresh farm products
more live music Maybe free water during the
summer?
Suggest vendors stay off
phones and engage
customers
more produce more variety of vendors remove large commercial
vendors
More diversity Stay open later
More vegetable/fruit/honey
type of stands
places to rest cause us old
folks get pooped easily
none More produce
More variety announcemtns on the radio
Please continue allowing the
vendors
restaurants around the square
having a "street presence"
Have more food trailers More food/drink stations
City trashcans were full and
overflowing. Looked bad.
Seating for audience
? Farmers Market Type items
add music Block traffic from the square.
Music Increase homemade
foodgoods
Find a way to have fans here
and there. It was hella hot out
there.
Seating with small tables
under the trees near the food
area.
more food booths farmers market
more vendors Add more food vendors
clustering like vendors
together for comparison
add farmers market items
More music on other side of
square,
Snack booth
Page 45 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 34
need snow cone vendor, it
was hot
needs to be larger
More prepared food & bakery
more outside fans
more retail participation from
stores around square
More variety of vendors
Stage for performers
More vendors
More vendors.
Lower the cost of a booth so
more artisans could afford
participating.
Greatly limit/remove
commercial businesses
Potentially have an area for
local produce. We can't go
during the week and end up
going to Lakeline Mall to get
it.
better food vendors
Didn't like the way the booths
were set up on main street
spread the "like" vendors out
increase variety of vendors
Music
Needs to be more lively more
like a mini-Poppyfest
What other thoughts or comments do you have about Market Days?
Table 22: What other thoughts or comments do you have about Market Days?
What Other Thoughts or Comments Do You Have About Market Days?
Non-Local Local
I purchased some unique items and found the
time spent downtown very enjoyable
Chairs under the trees would be nice!!!
Great event. I'd stop by again in a heartbeat and
I'm keeping some vendors' business cards to buy
from them again. The live music was a nice
May want to have visitor's center be little
more vocal. Have someone outside center
directing people into center so they can
Page 46 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 35
touch. The size of Market Days was also great -
not too big, not too small. Also, to address some
of the above questions, I was visiting and staying
with family, and we ate lunch at Dos Salsas down
the road (not in the Square) and spent about
$50. I was focused on the street market and
didn't even glance at the retail stores.
promote Georgetown.
Absolutely wonderful. Awesome downtown area I think it's a great event. I'm a local person
and like seeing this event be successful. I
do think often times there are too many
craft things that people aren't really
interested in buying. Having vendors from
stores & restaurants in the surround towns
brings in new & exciting things. Those
vendors also bring their crowd of followers
to our town! More vendors, more people,
more money spent! But I will say that this
was the best market days yet!! Way to go
Royer's!
Great potential to bring in folks from around the
local area. My suggestion, being a Looong Time
military wife, is to get the word out down in the
Fort Hood, Harker Heights, Belton area. So many
of us are not from around here and are
STARVING for fun things to do. We are used to
having to travel a bit to go do fun stuff. Let us
know in the area, we are always looking for a
good day out!
My family and I are new to Georgetown
and we look forward to attending future
Market Days
Fun day 1\2 day trip for us. Will do it again. Look forward to many more love the plants
and enjoy all local artists music is lovely
Enjoyed our visit. Will come back. It's nicely put on and I like it just the way it
is. Again, if only we could control the heat,
haha.
Excellent venue; hope to see it continue. Sorry, I was not a Shopper. I was working
at Handcrafts on Saterday
I did not shop, I was working at Handcrafts
that day. It did bring us a lot of foot traffic
and may have helped sales some.
Why doesn't anyone do an indoor venue
somewhere? I live locally, but my guests were
from out of state and just couldn't take the
afternoon heat. We spent our time mostly
inside the shops because of that. They were all
younger than me.
It's awesome!
Page 47 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 36
Normally I spend between $20 and $50 at
market days. This was just a drop in day.
Love any and all events around the square
and also like to shop with the downtown
merchants
Higher quality, locally made items. Combine the
Farmer's Market and the Market Days.
I love visiting monthly!
I love it! Very good options for purchase, like
pursuing the shops on the square, like the
small town atmosphere the market days
lends to the area
I enjoyed it, will plan on spending more time on
a return
We usually go to each one. If we could just
control the temperature. Multiple water
misters possibly.
I will definitely come back now that I know about
it
Love it
It was refreshing to see the market set up as I
was passing through town. Although I was not in
a purchasing mindset that day, it was fun to go
around and see what the vendors had to offer.
We love Market Days, the Farmers Market
and Friday nights on the square
I was looking for Iron works and found only one
booth. Also, would like to see some furniture.
We enjoy the Market days and invite our
friends from the Dallas Fort Worth to visit
Vendors should not be charged every time.
There should be a per event choice or an annual
disc price to have booth in Any Williamson
county event
My family enjoys them and goto many of
them. When we have guests on those
weekends we usually take them to the
square.
Keep having them! The vendors are great!
We had limited time since it was an unplanned
visit but it was a good reminder that you DO
have Market days. I've attended it in the past. If
I had more time to shop, I would have purchased
from vendors, possibly a drink from street
vendor and would have eaten lunch at one of
the restaurants. My grocery preference in
Georgetown in HEB. I love the retail stores and
visit those during the SU school year.
Great job.I don't go very often but it's a
nice event here.
Need more shaded area Absolutely love what vendors have to
offer.
We had a great relaxing day Keep it up
I have not suggestions for improvements. It was
very nice and entertaining.
The volunteer that asked me about this
survey was super nice and polite. Whole
reason I signed up.
I think they are beneficial to the city
need better vendors
I think it would be great to have some
Page 48 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 37
booths with people selling antiques &
collectibles, such as is done at Citywide.
It's fun, lively.
Love Georgetown
My husband and I love Georgetown in
general and the Market Days. We look
forward to them every month. We always
try to shop Georgetown first for all our
needs and Market Days expand our
choices. It's a great time to see what new
vendors are participating and to check out
any new shops that may have opened.
Market Days are very welcoming and
friendly. Keep up the good work.
Maybe offer a % of the sites to new
crafters who may not have what's needed
as a "full"-type vendor (quanity of items,
experience), perhaps at a discount. Maybe
offer an Info/mentor hour encouraging
these newbies. I find the market usually
has the same vendors. Needs new blood!!
I try to come to Market Days at least every
other month. And if I have out-of-town
company on a Market Saturday, I always
take my visitors to Market if possible.
Great venue! Helps keep the square
active. It's also when we visit the
downtown the most.
would like to see a cross of farmers
market, crafts show and juried art show
It was truly much better than in the past. I
actually spent some money, and would
have spent more if my budget allowed.
Keep the Market Days, little shops like
Ken's Guitars need every bit to survive
Great opportunity to meet other folks
Many downtowns in TX and elsewhere are
dying and abandoned. Market Days offers
something unique, helps support our
downtown.
Page 49 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 38
Economic Benefits to Georgetown (Vendors)
Market Days Vendor Impacts
Vendor Economic Impact (Impact from non-local spending)
Table 23: Summary of Total Vendor Economic Impacts
Total Economic Impact
Direct Economic Impact Total Economic Impact
Output $2,461 $3,072
Labor Income $881 $1,108
Employment 0 0
Table 24: Summary of Vendor Food and Beverage Impacts (Includes restaurants, food vendors, drinking places, and
grocery stores)
Food and Beverage & Food Services Economic Impact
Direct Economic Impact Total Economic Impact
Output $1,300 $1,645
Labor Income $486 $616
Employment 0 0
Table 25: Summary of Vendor Retail Impacts (includes general retail, retail vendors, and other retail)
Retail/Shopping Economic Impact
Direct Economic Impact Total Economic Impact
Output $1,087 $1,331
Labor Income $359 $448
Employment 0 0
Table 26: Summary of Vendor Transportation Impacts (Includes purchases made on gasoline and motor oil)
Transportation Economic Impact
Direct Economic Impact Total Economic Impact
Output $74 $96
Labor Income $36 $44
Employment 0 0
Note: Indirect and induced impacts, or value-added, are not depicted in the tables above. These
secondary impacts result from circulation of the initial spending through the local economy. The
value-added impacts combined with the direct impacts form the total impact shown in the
tables above.
Page 50 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 39
The following charts detail the economic impacts by vendors for total non-local spending and
labor income broken out by each spending category.
Figure 7: Vendor Impacts by Spending Category
Figure 8: Vendor Labor Income Impacts by Spending Category
54%
43%
3%
$ Impacts by Spending Category
($3,072 Total Spending Impact)
Food & Beverage Impact
Retail Impact
Transportation Impact
56%
40%
4%
Labor Income Impacts by Spending Category
($1,108 Total Labor Income)
Food & Beverage Impact
Retail Impact
Transportation Impact
Page 51 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 40
Figure 9: Average Per Person Per Day Vendor Spending by Spending Category
Local vs. Non-local Vendor Spending Comparison (Vendors)
Table 27: Local vs. Non-local Vendor Spending Comparison
Local vs. Non-local Spending Comparison
Non-Local Spending Local Spending
Category $ Amount (per
person per day)
Category $ Amount (per
person per day)
Food Vendors $ 6.37 Food Vendors $ 5.57
Restaurants $ 6.20 Restaurants $ 4.50
Retail $ 2.67 Shopping Vendors $ 6.43
Market Vendors $ 11.00 Shopping $ 12.93
Lodging $ 0.00 Lodging $ 0.00
Gas $ 6.70 Gas $ 3.21
Grocery $ 1.99 Grocery $ 0.00
Other $ 14.04 Other $ 0.00
TOTAL* $48.98 TOTAL* $32.64
$- $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 $16.00
Food Vendors
Restaurants
Retail Shopping
Market Vendors
Lodging
Gas
Grocery
Other
Average Per Person Per Day Vendor Spending
By Spending Category ($48.98 total)
Page 52 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 41
On a per person per day basis, non-local vendors out spent their local counterparts in every
category except retail shopping and shopping with other market vendors .
Open-Ended Responses – Vendors
The following answers were submitted to the open-ended questions on the survey form by
vendors who completed the survey.
If you listed “other” expenses, what were they?
Vendors were asked to identify what their “other” expenses were related to the festival. The
non-local vendors listed booth fees, renting a U-Haul trailer, and tent weights as their only
other expenses. Local vendors listed no other expenses.
How were your sales at Market Days?
Vendors were asked to categorize their sales for the June 13 Market Days. Their answers are
below.
Table 28: How were your sales at Market Days?
How Were Your Sales at Market Days?
Non-local Vendors Local Vendors
$0 - $500 32 6
$501 - $1000 6 1
$1001 - $1500 1
$1501 - $2000 1
$2001 - $2500
$2501 - $3000
Greater than $3000 2
Did you offer any discounts or specials at Market Days?
Vendors were asked if they offered any discounts or special pricing to attendees at Market
Days. Of the non-local vendors, 33 percent said that they did and 63 percent did not. Twenty-
five percent of local vendors offered special pricing and 75 percent did not.
Would you be willing to participate in a special Market Days where all vendors would offer
specials?
This question was asked to gauge the interest of vendors in participating in a special event like a
“Christmas in July”. For the non-local vendors, 47 percent said yes, 7 percent said no, and 40
percent said maybe. Of the participating local vendors, 38 percent said yes, 25 percent said no,
and 25 percent said maybe.
Some vendors offered further explanation on their responses. They are detailed in the table
below.
Page 53 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 42
Table 29: Special Market Days with Special Pricing - Explanations
Special Market Days with Special Pricing - Explanations
Non-Local Local
I can offer 20% off my retail prices. Not July! Too hot!
i did not sign up to do July and August because it
will be so hot and after noon this last month the
crowd was very small and did very little sales
after 12:00
We are providing information only, not
selling anything.
Does not apply since I am a vendor - The doctor does not want me in the heat I
hope to start again in the fall
i would have to see cost of booth
I got so hot that I almost got heat stroke. I really
like doing the Georgetown show but I think the
heat contributed to the customers spending less.
There was little foot traffic.
we were a information booth and did not sale
anything
I do not normally offer special discounts or sales,
but would consider such a show
maybe--we can't cut prices too much, else we
won't make any profit.
it would be our regular specials. we're paying a
lot to be there, and I don't know how crafters
would cover their epenses if they sold their
items for even less. We all have items that we
offer as specials-
I will offer discounts and buy one get one half off
This was a one time class project and it is unsure
when the class will run again.
all market days
Depends on the marketing and advertising for
the special event.
What three things did you like best about Georgetown Market Days?
The following open-ended responses in the tables below are presented exactly as written by
both non-local and local vendors.
Page 54 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 43
Table 30: What did you like best about Market Days (Non-Local Vendor Responses)?
What Did You Like Best About Market Days (Non-Local Vendor Responses)?
1 2 3
Beautiful downtown area. Very well organized event. Nice quality vendors.
great start time organizers are actually
organized
good food choices
Enjoyable Make money Meet people
My location (different spot
than before)
Liked the entertainment Like that they are dog
friendly.
Full in vendors Good Show Good Managerment
Lots of vendors Laurie is so helpful Love the location
Friendly customers Location I had return customers.
It didn't rain and the wind
didn't blow the displays
down,
Everybody was very nice and
friendly.
Diva
nothing Gumbos love the music everytime
Plant Vendor not being the only business
booth just there to pass out
info
Making sales
the size of the other vendors Engaging in our customers Location was perfect
Was not a vendor for June,
but attended
availability of electrical Friendly vendors
Location Price Good location
Well organized Good crowd Reasonably booth prices
Proximity Laurie and bob are great my fellow vendors
Great vendors in our general
area
the crowd ( offers possible
sales )
the people are friendly
friendly booth neighbors we had a good breeze Easy set up/tear down
Organized Booth neighbors were nice It was a nicely laid out market
the venue ( the courthouse
square )
The vendors and market staff
were very helpful/friendly
like visiting with dogs--though
it was too hot for most of
them to be out past 9 am this
time
it didn't storm people are friendly great atmosphere
Restaurant catering to
vendors
Coordinators stay involved
and follow up
Well organized
My location was perfect for
my products for the sun
Nice people Laurie on site, available all
day and very upbeaat
The amount of people that
came out
efficent Music
i like our spots People shopping Flexibility
Page 55 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 44
Large turnout Vendor variety Website with clearly marked
vendor placements
Location is paved. Experienced vendors are
curteous
clean
weather
It wasn't windy ;)
Friendly vendors
Foot traffic
Setup/takedown is very well
organized
coordinator is always
pleasant and on site
Table 31: What did you like best about Market Days (local vendor responses)?
What Did You Like Best About Market Days (Local Vendors)?
1 2 3
I liked the variety of vendors. I liked the efficiency of the
loading/organization
Easy to unload and load
product
People How organized Laurie and
Bob our
it's fun
Music was good in june Liked my location Friendliness
well organized everyone's friendly and helpful place
Organization Cleanliness
people organization
Good spaces Big crowd
diversity of products
What three things would you change or add to Market Days?
This question asked vendor respondents what changes or additions could be made to Market
Days.
Table 32: What Changes or Additions Would You Make To Market Days (Non-Local Vendors)
What Changes or Additions Would You Make To Market Days (Non-Local Vendors)?
1 2 3
Cooler weather. (haha) People who will spend more
money.
More high dollar buyers.
more electrical output.
(higher amps)
later end time if patrons are
still walkibg the streets
no early breakdown by
vendors
Don't like heat More trash cans More food drink vendors
Page 56 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 45
Maybe some benches placed
in the shade
People to buy more and not
just looking.
Small rolling icee & food
vendors so I don't have to
keave booth.
More people sales were slower than April
and May when weather was
rainy
Promote more through social
media - vendors too
More food options Longer hours during summer
months - until 6 pm.
Shorter day.
vendors pulled up and
blocked other vendors while
their booths were still in tact
while ours were down.
Against the rules but
coordinators said nothing
Encourage local shops to host
special sales/promotions on
market day weekends as well
as promote to drive overall
sales for the square
we need to be on the side of
the street facing away from
the courthouse as he
Physical help with setup. More trash cans city should get the few
trashcans they have around
the Square emptied out first
thing Saturday morning,
there are a lot of people
passing through, and without
fail, the cans are already few
after whatever has gone on
during the day and night of
Friday
Smaller booth fees Offer event less frequently,
make it special
Better advertisement for the
event
Organization would like to be in our same
spot, especially when we pay a
few months in advance
city needs to have trash
pickup for their cans before
the day begins
Improve traffic to event, no
one at event
port a can should be in a shady
place
Less duplication of products
You need more crowds More events for families to
bring in more shoppers
vendor mingling to increase
sales with eachother
need better traffic flow - last
3 shows have been much
slower than in years past - not
sure why there are less
people roaming around
Attendance seemed low for
customers
More shoppers
weights on all canopies-- all tents need weights more stringent jury for
vendors; too many "crafters"
versus artisans and too much
commercial products
Louder music, couldn't hear Advertisement
Page 57 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 46
anything on the side
I was a little put off by all the
people packing up 15-20 mins
before close
special attractions to draw in
people in the slower months
policeman needs to be seen
more than once during the
day
additional activites to drive in
more traffic during later parts
of the afternoon
More customer traffic Stricter enforcement of 4pm
teardown time (packing up
early hurts all of us)
more traffic strong advertising in the
Houston and Dallas areas
increased advertising
the weather, it was too hot
Variety of merchants
Prefer the old hours when it
lasted until 5:00
unloading and loading
monitor
Table 33: What Changes or Additions Would You Make To Market Days (Local Vendors)?
What Changes or Additions Would You Make To Market Days
(Local Vendors)?
Not as many of the same type of vendors
More customers
Heat
Too many people selling the same type of stuff right by me
What other thoughts or comments do you have about Market Days?
Table 34: What Other Thoughts or Comments Do You Have About Market Days (Vendors)?
What Other Thoughts or Comments Do You Have About Market Days (Vendors)?
Non-Local Local
I would like to see fewer franchise businesses
and more individual small businesses.
Most of the attendees were not shoppers
Larger crowds. Love Market Days
As a vendor this was the absolute WORST
Market Day - one small sale mid morning, then
nothing until last 20 minutes with one more
small sale -- everyone complaining about how
Unloading was a cluster
Page 58 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 47
hot it was - but really, if they had come out to
BUY something they would have - and then
headed to an a/c place to cool down! I think
Market Days are mostly for entertainment for
the locals these days - most of the vendors
around us were having the same results as I am
talking about - low sales.
I really wish there was an indoor venue for
summer months. June 13th was not profitable
and very physically challenging.
I was told there were X amount of indiviuals that
attend, there wasnt even 1/3 of the number.
Where I was set up was near the music and
while it was playing I could not talk to potential
clients
Quality event
Main complaint that I have heard is that it just
gets too hot in the summer to be outside.
We always enjoy being apart of the GTOWN
MARKET DAYS!!!
I'm not sure that market days is profitable for
me, you don't have enough crowds
We're new at this so we really don't have
anything to compare with but the organizers
were helpful and polite. Love the Square. Had
great experience.
Hot I know beyond your control. It would be nice
for a covered area.
Even though I create jewelry, there was a lot of
competition and a lot of booths with
soaps/lotion products. I'd love to see this turn
into a juried event. Please don't put all the soap
and jewelry people right next to each other.
it was too hot. crowds were small and generally
unenthusiastic.
To hot.
Good Job, very pleased
Great Coordinators!
The vendor next to me, an antiques vendor I
suppose, looked more like she belonged at a flea
market or garage sale selling random items she
was trying to clear out of her house. She even
commented a few times that she was downsizing
Page 59 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 48
so needed to get rid of stuff. If that wasn't bad
enough to draw people to the other side of the
aisle and skip my booth as well, at one point a
customer tripped over a ceramic tiger statue the
vendor had on the ground in front of her booth,
falling flat on her back and breaking the statue in
the process. While everyone around jumped up
to help the customer, this vendor went first to
her broken statue. Once the customer was
assessed to not be seriously injured and helped
to her feet the vendor asked if she would be
willing to pay for the $250 statue she broke. The
customer said no and made a comment how it
shouldn't have been placed where it was and the
vendor then made a nasty comment to the
customer. For the rest of the day that vendor
then complained to everyone who came to her
booth about how horrible the customer was for
not paying for what she broke. It made for a
rather unpleasant day to be in the booth next to
her. I don't think she should have been there in
the first place and based on this incident, she
shouldn't be invited back.
Thank you very much for having us! It was a
wonderful experience and great learning
opportunity for the students.
There seemed to be ALOT of pyramid-scheme-
type vendors at the June market days. Sections
of 8th street felt more like an infomercial than a
street market. The Boom Marketing vendors are
exceptionally annoying and heckle people as
they walk by. People were either sucked into the
marketing pitch or rushed past the entire area to
avoid them. It's very difficult for me to talk to
customers in my booth when the vendors next
door are loudly cajoling passersby or shouting
the same canned sales pitch. That sort of sales
tactic sets an aggressive tone that most people
don't respond well to. It's bad for the overall
atmosphere of the market, which should be
relaxed and pleasant for everyone, and it creates
an especially hostile environment for merchants
in the immediate vicinity. Also, I heard there
were no less than five soap vendors on 8th
Page 60 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 49
street, which is way too many.
I am a vendor with two booths. Although
terribly hot and so less business the show was
still okay for me.
GMD is reasonably priced and coordinated well.
But we have seen a tremendous drop in sales
this year. I know advertising is expensive, but
advertising is the key to any venue. Also
advertising in the Houston and Dallas areas is
where the majority of your budget should be
spent. Those areas are the most economically
sound cities in Texas. Therefore; more likely to
spend money in artisan markets and surrounding
shops. Georgetown has a lot of history and is a
lovely place to visit. Texans love Texas....
Advertise it.... Thanks for the opportunity to
share my thoughts to make a better GMD....
Open-Ended Responses – Merchants
If your business was open during Market Days, did the event bring an increased number of
people to your business?
Figure 10: Did Market Days bring an increased number of people to your business?
50%
29%
21%
Did Market Days Bring an Increased Number of
People To Your Business?
Yes
No
Maybe
Page 61 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 50
Did your sales increase on June 13th as compared to a typical Saturday?
Figure 11: Did Your Sales Increase Compared To a Typical Saturday?
Merchants were asked to further quantify (if possible) the amount of the increase as a
percentage. The table below details their responses.
Table 35: Percent Increase in Sales
Percent Increase in Sales
30%
20%
2%
75%
15%
25%
38%
56%
6%
Did Your Sales Increase Compared To a Typical
Saturday?
Yes
No
Maybe
Page 62 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 51
Can you provide a dollar per transaction increase or decrease on June 13th compared to a
normal Saturday?
Figure 12: Can You Provide a Per Dollar Increase/Decrease Compared To a Normal Saturday?
Asked to further explain their increases or decreases in sales, the merchants had the following
responses.
Table 36: Can You Provide a Per Dollar Increase/Decrease Compared To a Normal Saturday? (Further information)
Can You Provide a Per Dollar Increase/Decrease Compared To a
Normal Saturday?
Average on a normal Saturday is $175.00 per transaction. On
Market days it is lower about $57.00 per transaction BUT we have
ore transactions
I had 0 sales and 0 customers I normally do around $500 on a
Saturday.
150
$5 per trans
5% less in sales than previous 4 Saturdays/ roughly same traffic
count with lower $ per sale
I have not figured it
38%
54%
8%
Can You Provide a Per Dollar Increase/Decrease
Compared To a Normal Saturday?
Yes
No
Maybe
Page 63 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 52
Did you offer any discounts or specials that day?
Merchants were asked if they offered any discounts or special pricing to patrons on June 13th
during Market Days. Only 19 percent said yes, while 69 percent said no. When asked if the
patrons took advantage of the special pricing that was offered, the results were evenly split at
19 percent each (yes and no).
Do you think this event is valuable to your business?
Figure 13: Is Market Days valuable to your business?
Merchants were asked to provide more detail about their answers. Their responses are below.
Table 37: Is Market Days valuable to your business?
Is Market Days Valuable To Your Business?
We have good and bad Saturdays with or without the Market Days... So it's hard to
measure if it adds value or not. The only complaints I get f rom my customers - they
have to park and walk several blocks to get to the store.
It brings awareness. People take our menu from the front door. Hopefully future
business.
Market Days brings in people that have never been in the store & they usually return.
Market days kill my business. My regular customers can't get to me so they go
somewhere else.
50%
21%
29%
Is Market Days Valuable To Your Business?
Yes
No
Maybe
Page 64 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 53
It brings more potential customers to the Square
more people are around so i have more sales
Market Days is one of the few days that I invite people into my art studio.
Any events that draw people to shop downtown benefits downtown
businesses....this last market days was HOT...lots came into shop and cool down
It is counter-intuitive to place businesses temporarily to compete with permanent
merchants. We have seen no proof that it brings people to the sqaure. More
comment, "what is going on today?" When most buildings were dilipidated & empty,
It was a viable way to build traffic. The traffic is here- we just need the open parking
for them to pull in and shop.
With the larger amount of people we get more traffic here. People park at the bank
in the afternoon. Most people who walk the sq. don't go down the side streets and
this increase helps our business a lot.
What did you like best about the Market Days festivities?
Table 38: What did you like best about the Market Days festivities?
What Did You Like Best About the Market Days Festivities?
Brings some foot traffic in.
I like to shop myself!
I love the vendors, I love that it supports small business by allowing people to have a
retail venue to sell their product & or Services.
Nothing
Increase in foot traffic
plants, kettle corn
Music
We have great vendors and the people of our community like the variety it offers
them on the square.
people traffic....love to see the square "hopping"...love the exposure Georgetown
gets from these events
A good variety of new people
Are there other activities or events you would add to improve future Market Days?
Table 39: Are there other activities or events you would add to improve future Market Days?
Are There Other Events or Activities You Would Add To Improve Future Market Days?
The kids train was nice...
You are doing a good job with it1
I would like to see the Market include Main Street.
Live music, more activities, etc
Farmer's market
Page 65 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 54
more fresh veggies and maybe bakery items
I would like to see street acting and teaching demonstrations of all kinds. The actors and
the demonstrators should not pay for their space.
air or cool fans for the vendors...more shade for the shoppers during the summer
months.....music
Are there events you would like to see take place downtown? If so, what?
Figure 14: Are there events you would like to see take place downtown?
Merchants were asked to provide further description of any events they would like to see held
in downtown Georgetown. Their responses are below.
Table 40: Are there events you would like to see take place downtown?
Are there events you would like to see take place downtown?
Music... but we do that!
Nothing specific then what is already happening.
Like to see effort to focus on day-time weekend shopping.
I would like to see street acting.
Street dance
42%
8%
50%
Are there events you would like to see take
place downtown?
Yes
No
Maybe
Page 66 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 55
Evening events are a better. Taking up parking on busy Saturdays is frustrating.
Ladies Night is a huge boost to many of us. We would love to see more of that kind of
promotion for the lady shoppers. Especially something in the slow months of Aug to Sept.
What changes would you suggest to Market Days?
Table 41: What Changes Would You Suggest to Market Days?
What Changes Would You Suggest to Market Days?
Have it once every two or three months staring in March? March, June, Sept. or March,
May, July, Sept. and Nov.
None, other than include Main Street so there are vendors on all 3 streets
Move it off the square
More advertising
making it longer. until 7 pm
more shade
It needs to move to a parking lot off the square if it continues.
Maybe start a little earlier and stop a little earlier so my customers can pick up their
purchases. We don't have access during events. I know this cannot be solved to easily.
More different vendors
If you close off 8th St. just off the square on the east side of the sq. is it possible to do that
too on the west side?
Page 67 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 56
Would you be interested in contributing to a small collective advertising fund to promote our
Downtown Business community?
Figure 15: Would you contribute to a small collective advertising fund to promote our Downtown Business community?
Merchants were asked to provide more explanation to their responses about the collective
advertising fund. Their answers are in the table below.
Table 42: Would you contribute to a small collective advertising fund to promote our Downtown Business community?
Would you contribute to a small collective advertising fund to promote our
Downtown Business community?
I would make a contribution in equal amounts of what is given by other business',
I could donate a gift basket for raffle (fundraiser) from time to time
Much better way to bring people to downtown than closing streets and parking spaces.
You may contact me but not necessary.
But not in the form of the usual "run of the mill" ads in the papers. We need more
creative ways like featured articles, tell people WHY they should come here. So many
new stores now, wonderful new dining experiences, etc. No display ads as they no
longer work. More social media. I would pay some if we could use Facebooks paid ads
to target the 60,000 people here now , many of which tell have not been to the NEW
square lately. We need more local marketing as visitors don't buy a lot. Lets tap the
potential here!
54%
15%
31%
Would you contribute to a small collective
advertising fund to promote our Downtown
Business community?
Yes
No
Maybe
Page 68 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 57
IMPLAN and Economic Impact Modeling
This analysis was conducted using the IMPLAN model developed by Minnesota Implan Group
(MIG). The model uses economic theory combined with historical trends to anticipate changes
in direct, indirect and induced employment and income generated due to the presence of a
new business, industry, or event. The results of this analysis are intended for the use by its
recipients. Publishing for general viewing is at their discretion.
IMPLAN is an input/output model that is based on economic factors attributed to a specific
county or region.
This analysis reflects the anticipated county impacts. The output and analysis from IMPLAN
simulations are theoretical in nature and are contingent on the quality and quantity of data
provided as input.
About Sarah T. Page Consulting, LLC
Sarah T. Page Consulting, LLC is backed by 23+ years of experience of Principal, Sarah Page. Our
strengths lie in several diverse areas including:
Economic impact analysis
Consumer and market research
Social media marketing
Custom training and presentations on tourism and social media
Social media campaign development and execution
Tourism marketing
Tourism product development
Our clientele includes public sector entities, non-profits, and associations.
Page 69 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 58
Appendix 1 – Attendee Survey
Page 70 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 59
The following four photos are the previews of the original invitation and three reminder Emails
that were sent to the participants.
Figure 16: SurveyMonkey Attendee Email #1 Preview
Page 71 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 60
Figure 17: SurveyMonkey Attendee Email #2 Preview
Page 72 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 61
Figure 18: SurveyMonkey Attendee Email #3 Preview
Page 73 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 62
Figure 19: SurveyMonkey Attendee Email #4 Preview
Page 74 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 63
Appendix 2 – Vendor Survey
Page 75 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 64
The following four photos are the previews of the original invitation and three reminder Emails
that were sent to the vendors.
Figure 20: SurveyMonkey Vendor Email #1 Preview
Page 76 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 65
Figure 21: SurveyMonkey Vendor Email #2 Preview
Page 77 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 66
Figure 22: SurveyMonkey Vendor Email #3 Preview
Page 78 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 67
Figure 23: SurveyMonkey Vendor Email #4 Preview
Page 79 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 68
Appendix 3 – Merchant Survey
Page 80 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 69
The following four photos are the previews of the original invitation and three reminder Emails
that were sent to the merchants.
Figure 24: SurveyMonkey Merchant Email #1 Preview
Page 81 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 70
Figure 25: SurveyMonkey Merchant Email #2 Preview
Page 82 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 71
Figure 26: SurveyMonkey Merchant Email #3 Preview
Page 83 of 85
G e o r g e t o w n M a r k e t D a y s E I A
Page 72
Figure 27: SurveyMonkey Merchant Email #4 Preview
Page 84 of 85
City of Georgetown, Texas
Main Street Advisory Board
October 9, 2015
SUBJECT:
Set agenda items for November 13th board meeting/Adjourn board meeting
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
Page 85 of 85