HomeMy WebLinkAboutAgenda_MSTAB_11.11.2014 PromotionsNotice of Meeting for the
Main Street Advisory Board Promotions Committee
of the City of Georgetown
November 11, 2014 at 4:00 PM
at the Visitors Center Conference Room, 103 W. 7th St., Georgetown, TX.
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA).
If you require assistance in participating at a public meeting due to a disability, as defined under the
ADA, reasonable assistance, adaptations, or accommodations will be provided upon request. Please
contact the City at least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City
Hall at 113 East 8th Street for additional information; TTY users route through Relay Texas at 711.
Regular Session
(This Regular Session may, at any time, be recessed to convene an Executive Session for any purpose
authorized by the Open Meetings Act, Texas Government Code 551.)
A Call to order/Welcome
B Discussion on selected 2014-15 Strategic Action Plan Items
C Staff Report
D Set agenda items for December 9/Adjourn
CERTIFICATE OF POSTING
I, Jessica Brettle, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice
of Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public
at all times, on the ______ day of __________________, 2014, at __________, and remained so
posted for at least 72 continuous hours preceding the scheduled time of said meeting.
____________________________________
Jessica Brettle, City Secretary
City of Georgetown, Texas
SUBJECT:
Call to order/Welcome
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
City of Georgetown, Texas
SUBJECT:
Discussion on selected 2014-15 Strategic Action Plan Items
ITEM SUMMARY:
· Goal 1: Attracting & Retaining a Healthy Business Mix
a) Acknowledge contributions made by downtown businesses promoting Georgetown
· Presenting Main Street Star Awards at quarterly Breakfast Bites or Downtown Low Down
meetings – as needed
b) Promote events to potential downtown businesses
· Review targeted list of businesses from survey for downtown and determine opportunities with
current downtown events – Kylie/Shelly
· Goal 2: Raising Awareness and Funding for Main Street Program Projects
a) Increase awareness of Small Business Saturday and funding for downtown lighting through
annual Ladies Night Out to raise $5,000, Nov. 20, 2014
· Report on budget for LNO – Janice/Kay
· Report on sponsorships and in-kind sponsorships - Janice/Kay
· Report on downtown host businesses (shopping, services and attractions) – Janice/Kylie/Rhonda
· Report on décor –Janice/Kay
· Report on volunteer coordination – Danielle
· Confirmation on entertainment and photographer - Todd White; Tap Snap – Blake; Music -
Marcy
· Report on 400 Goodie Bags and giveaways; confirm details (11 a.m. on Friday, Nov. 14 at CVB
Conference Room?) for completion of bags and distribution of bags; Update on the Scroll for
coupons, etc. - Janice/Kay/Shelly
· Report and update on Man Cave at Roots Bistro – Blake
· Report on food truck permitting, additional corner signage and lighting on sidewalks, etc.;
permissions needed – Janice/Kay/Shelly
· Coordinate advertising/publicity/maps and printing of light pole banners – Shelly
· Promote and secure freebies for Shop Small promotion – Shelly
· Timeline for set-up, events and break-down – Janice/Kay
· Update on Fashion Show/Models/Courthouse – Kay
· Evaluate event and celebrate success - set date and time for Ladies Nite Out wrap-up meeting to
discuss after-event survey results and set volunteer appreciation event – Janice/Kay
b) Increase funding for the Façade & Sign Grant Program through the annual Georgetown Swirl to
raise $20,000 – Cindy/Vicki
· Report on contract fundraiser and report sponsorship levels to raise $10,000 in sponsorships -
Cindy/Vicki/Sponsorship Coordinator Kim Wolfman
· Discuss Honorary Chairperson(s) – Cindy/Vicki
· Review last year’s budget/establish 2015 budget – Vicki/Cindy
· Coordinate graphics, advertising, publicity, ticket sales (550) and printing of light pole banners –
Shelly
· Report on VIP area; confirm VIP coordinator – Vicki/Leslie
· Report on participating 10 Texas wineries - Shelly
· Start recruiting participating local restaurants – Cindy/Kylie
· Start recruiting participating retailers – Trisha/Vicki
· Report from volunteer coordinator – Stephanie
· Secure entertainment and photographer (Todd White) – Marcy
· Solicit donations for the wine auction (200 bottles, 8 prizes, 1250 tickets) – Jim/Mickie
· Evaluate event and celebrate success – Cindy/Vicki
c) Explore additional tag-on fundraising opportunities for current special events – Vicki/Cindy
· Research fundraising methods of other downtowns
· Review top choices and incorporate into current events
· Goal 3: Promoting Downtown’s Image as a Signature Destination
a) Use consistent image and message with marketing downtown
· Communicate with downtown organization liaisons/chairs the tourism study findings including
CVB, Chamber, GAW, SU, GHS, Palace, Williamson Museum and DGA – Jim/Shelly
· Explore and produce cooperative advertising and PR opportunities in print, radio, video and
online – update on holiday cooperative marketing campaign - Cindy/Shelly
b) Attract locals and visitors to downtown
· Promote events on social media sites, in free monthly publications and free online event listings;
choose coordinator – Vicki/Molly
· Encourage board and committee members to like and share downtown and FB posts on their
personal social media pages - Marcy
· Partner with realtors, SU, Wolf Ranch Sun City and others to cross-promote downtown when
possible
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
City of Georgetown, Texas
SUBJECT:
Staff Report
ITEM SUMMARY:
TDA Conference review; Breakfast Bites “What’s Brewing Downtown?” – 8 a.m. on Wed, Nov.
12 @ Library; Monthly Main Street Lunch – Nov. 17; 2nd Annual Ladies Nite Out “A Winter
White Nite” – 5-9 p.m. on Thurs, Nov. 20; Lighting of the Square – Dusk on Friday, Nov. 28;
Small Business Saturday’s Shop Small Spree – Nov. 29
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly
City of Georgetown, Texas
SUBJECT:
Set agenda items for December 9/Adjourn
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Jackson Daly