HomeMy WebLinkAboutAgenda_MSTAB_04.12.2017 PromotionsNotice of Meeting for the
Main Street Adv isory Board Promotions Committee
of the City of Georgetown
April 12, 2017 at 4:30 PM
at Conv ention & Visitors Bureau Conference Room
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Legislativ e Regular Agenda
A Report on progress on the 2016-17 Strategic Action Plan Items:
B Staff Repo rt
Adjournment
Ad jo urn
CERTIFICATE OF POSTING
I, Shelley No wling, C ity S ecretary fo r the C ity of Geo rgeto wn, Texas , d o hereby c ertify that this Notice of
Meeting was p o s ted at City Hall, 113 E. 8th Street, a p lace read ily acc es s ible to the general p ublic at all times ,
on the ______ d ay o f __________________, 2017, at __________, and remained so p o s ted fo r at leas t 72
c o ntinuo us ho urs p receding the sc heduled time o f s aid meeting.
____________________________________
S helley No wling, City Sec retary
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City of Georgetown, Texas
Main Street Advisory Board
April 12, 2017
SUBJECT:
Report on progress on the 2016-17 Strategic Action Plan Items:
ITEM SUMMARY:
· Strategy 1: Attracting & Retaining a Healthy Business Mix
a) Bring attention to participating d o wntown b usines s es with Main Street Stars award s at
Do wntown Low Do wn meetings and Swirl’s To as t o f the To wn Award s - ?
b) Coordinate Holiday Ho urs c amp aign and S mall Bus iness S aturd ay for Novemb er 2 5 ,
2017 in conju n ction with DGA (L isa King) and Chamber (Karen/B ecca ). Discuss theme?
Do w e wa n t to do a video? Wh a t ma kes Georgetown unique? – Tris ha/Becc a
c ) Dis cus s opportunity of Goods ho p .c o m smartp hone app lic atio n available fo r beta tes ting
in Georgetown; P artner with DGA (Lis a King) fo r beta tes t - ?
· Strategy 2: Raising Awareness and Funding for Main Street Program Projects
Inc reas e funding fo r the Faç ad e & Sign Grant P ro gram thro ugh the annual Geo rgeto wn Swirl
(Marc h 4, 2017) to target excess proc eed s at $20,000 – Becca /R a ch el
· Review final tic ket s ales , ac tual for 2017 Geo rgeto wn S wirl – Becca/Ra chel
· Rep o rts fro m Swirl Team Lead ers :
o Spons o rs hip Team –Vicki/Step h a n ies
o Downto wn retailers – Oon a
o Texas wineries – Michael
o Loc al restaurants – Mira n d a
o VIP Event at Gumbo’s 2 nd flo o r, déc o r, menu? – Trisha/Cin d y
o Swirl S top Volunteers – Step h a n ie F.
o Entertainment and pho tograp her – Shelly/Becca/R a ch el
o Regis tratio n Team R ep o rt – Tin a Dunbar
o Déc o r and Rentals retailers , as needed, swirl logo o n linens – ?
o Evaluate event and c elebrate succ es s , 3/28 wrap p arty – B ecca /Rachel
o Review p ro s /c o ns from 2017 S wirl to d etermine c hanges 2018 Swirl
¯ F o o d tas ting tic kets ?
· Strategy 3: Promoting downtown’s unique images as a vibrant, diverse and inclusive
destination
a) Promote Main S treet events o n s o cial med ia, free monthly pub licatio ns, online event
lis tings . When event(s ) hit o nline, we need to like and share o n Downto wn Georgetown
Texas Fac eb o o k p age.
b) Encourage b o ard and c ommittee memb ers to “like” and s hare downto wn and Main
S treet F acebook posts on their pers onal soc ial media p ages
c ) Explore & p ro d uc e c o o perative ad vertis ing opportunities s uc h as a downto wn c o upon
book, holiday c o o p erative advertis ing and an extend ed /weekend hours c amp aign – ?
FINANCIAL IMPACT:
NA
SUBMITTED BY:
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Shelly Hargrove
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City of Georgetown, Texas
Main Street Advisory Board
April 12, 2017
SUBJECT:
Staff Rep o rt
ITEM SUMMARY:
Nation a l Main Street Now Con ference in Philadelp h ia, Pennsylvania , May 1 -3 , 2 0 1 7
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Shelly Hargrove
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City of Georgetown, Texas
Main Street Advisory Board
April 12, 2017
SUBJECT:
Adjourn
ITEM SUMMARY:
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Shelly Hargrove
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