HomeMy WebLinkAboutAgenda_MSTAB_06.04.2019Notice of Meeting for the
Main Street Adv isory B oard
of the City of Georgetown
June 4, 2019 at 9:30 AM
at Historic Casino Hall, 254 N. Jefferson, La Grange, T X 78945
T he C ity of G eorgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you
require as s is tance in partic ipating at a public meeting due to a disability, as defined under the ADA, reas onable
as s is tance, adaptations , or ac commodations will be provided upon request. P leas e c ontact the C ity S ec retary's
O ffic e, at leas t three (3) days prior to the sc heduled meeting date, at (512) 930-3652 or C ity Hall at 808 Martin
Luther King Jr. S treet, G eorgetown, T X 78626 for additional information; T T Y users route through R elay
Texas at 711.
The A nnual M ain S tre et Re tre at will be he ld J une 4, 2019
Regular Session
(T his R egular S es s ion may, at any time, be rec es s ed to c onvene an Exec utive S es s ion for any purpose
authorized by the O pen Meetings Act, Texas G overnment C ode 551.)
A C all to order - Trisha Tallman, B oard Vice-C hair
B Welcome & O verview of downtown from La G range Main S treet P rogram
C C ons ideration and possible action on the minutes of the April 12, 2019 board meeting - Trisha Tallman,
B oard C hair
D C ons ideration and possible action on the minutes of the May 10, 2019 board meeting - Trisha Tallman,
B oard C hair
E Disc ussion and possible action for the G eorgetown Main S treet Annual Board R etreat & S ite Visit
F Disc ussion on P rojec t Teams and P artner Updates
Adjournment
Adjourn
Ce rtificate of Posting
I, R obyn Densmore, C ity S ecretary for the C ity of G eorgetown, Texas, do hereby c ertify that this Notic e of
Meeting was posted at C ity Hall, 808 Martin Luther King Jr. S treet, G eorgetown, T X 78626, a plac e readily
acc es s ible to the general public as required by law, on the _____ day of _________________, 2019, at
__________, and remained s o posted for at leas t 72 c ontinuous hours prec eding the s cheduled time of said
meeting.
__________________________________
R obyn Dens more, C ity S ec retary
Page 1 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
C all to order - Trisha Tallman, B oard Vice-C hair
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 2 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
Welc ome & O verview of downtown from La G range Main S treet P rogram
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 3 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
C onsideration and pos s ible ac tion on the minutes of the April 12, 2019 board meeting - Trisha Tallman,
B oard C hair
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
KM
AT TAC H ME N T S:
Description Type
Minutes Backup Material
Page 4 of 18
The Main Street Advisory Board met on Friday, April 12, 2019 at 9:00 AM at the Georgetown City Hall, Community
Room, 808 Martin Luther King St.
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require
assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance,
adaptations, or accommodations will be provided upon request. Please contact the City Secretary’s Office, at least
three (3) days prior to the scheduled meeting date, at (512) 930 -3652 or City Hall at 808 Martin Luther King Street for
additional information; TTY users route through Relay Texas at 711.
Trisha Tallman called the meeting to order at 9:01 AM. T. Tallman, A. Adams, D. Gaume, K. Hill, K. Curry, S. Rodocker,
and C. Tomasewski were in attendance.
Guests in attendance were, Brody Maloney, Kole Kimberlin, Chase Thinger
Staff in attendance, Eric P. Lashley, Library Director, Amanda Still, Arts & Culture Coordinator, and Kim McAuliffe,
Downtown Development Manager.
Regular Session
(This regular session may, at any time, be recessed to convene an Executive Session for any purpose authorized by
the Open Meetings Act, Texas Government Code 551.)
A. Call to order at 9:01 a.m.
B. Discussion and possible action regarding approval of the March 8, 2019 board meeting minutes – Trisha
Tallman, Board Chair
Motion by K. Hill to approve the minutes as presented. Second by A. Adams.
Approved: 7-0
C. Report on conceptual ideas for City Center outdoor space – Eric P. Lashley, Library Director
All conceptual designs were based on the need for public space from the Downtown Masterplan. E. Lashley
gave a background overview of the site and desire to create a campus for the municipal buildings through
creative place making. He also discussed low-hanging fruit and projects that can take place in the near future.
After attending other board meetings, feedback was to give more consideration to public restrooms, parking,
shade, trash collection, maintenance, traffic on MLK, and how to phase the project if needed.
Funding for the project could come from a variety of sources including the Downtown TIRZ, grants, or maybe
bonds. He will take this to council for feedback.
Main Street Board members feedback included thoughts about branding, how the naming of the plaza would
be important to the feel of the space, they would like to see more trees, and ample signage.
D. Consideration and possible action to elect a Vice-Chair and Secretary – Trisha Tallman, Board Chair
Motion by T. Tallman to elect Aaron Adams as Vice-Chair and Karen Curry as Secretary. Second by K. Hill.
Approved: 7-0
E. Project Team, Block Captains for BR&E, & Partner Updates
K. Hill reported on the Swirl, the first meeting to start planning the 2020 event will be held in late July or early
August. There are ideas to incorporate a roaring 20’s theme into this year’s event. Ticket sales will start on
November 30 in conjunction with Small Business Saturday. Sponsorship package rates have increased due to
the increase in event expenses.
Minutes of a Meeting of the
Main Street Advisory Board of the
City of Georgetown, Texas
Friday, April 12, 2019
Page 5 of 18
The Breakfast Bites team has a program coming up on June 12. The theme is preservation and history of
downtown. Next dates are September 11 and December 12.
F. Staff Report
Staff reported on new business additions and relocations in downtown. An update for the façade grant totals
was given and over $123,000 remains in the fund to be used for future requests. Upcoming events include:
Market Days, Preservation Georgetown Home Tours on April 13-14, and the Red Poppy Festival on April 26-
28. There is an opportunity to participate with the spring merchant fair at SU, Trisha and Kim will setup at this
event and represent Main Street.
There will be a Main Street Reunion on June 22. Linda McCalla is planning the occasion and inviting former
Main Street Managers and Board Members to Georgetown. She would like for the current board to assist with
the event and participate with the activities for the reunion.
Adjourn
Motion by S. Rodocker to adjourn the meeting. Second by A. Adams. T. Tallman adjourned the meeting at 10:01 AM.
____________________________________________________________________________________________________
Approved by the Main Street Advisory Board on ____________ _________________
Date
_______________________ _ ________________________________ _
Main Street Advisory Board Chair Main Street Advisory Board Secretary
Page 6 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
C onsideration and pos s ible ac tion on the minutes of the May 10, 2019 board meeting - Trisha Tallman,
B oard C hair
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
KM
AT TAC H ME N T S:
Description Type
Minutes Backup Material
Page 7 of 18
The Main Street Advisory Board met on Friday, May 10, 2019 at 9:00 AM at Lark & Owl Booksellers, 205 W. 6th Street,
Ste. 101, Georgetown, TX 78626
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require
assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance,
adaptations, or accommodations will be provided upon request. Please contact the City Secretary’s Office, at least
three (3) days prior to the scheduled meeting date, at (512) 930 -3652 or City Hall at 808 Martin Luther King Street for
additional information; TTY users route through Relay Texas at 711.
Trisha Tallman called the meeting to order at 9:01 AM. T. Tallman, A. Adams, D. Gaume, K. Hill, K. Curry, S. Rodocker,
and C. Tomasewski were in attendance.
Guest in attendance, David Wilks.
Staff in attendance, Kim McAuliffe, Downtown Development Manager.
Regular Session
(This regular session may, at any time, be recessed to convene an Executive Session for any purpose authorized by
the Open Meetings Act, Texas Government Code 551.)
A. Call to order at 9:01 a.m.
B. Discussion and possible action regarding approval of the March 8, 2019 board meeting minutes – Trisha
Tallman, Board Chair
No action was taken on this item.
C. Façade & Sign Grant Check Reimbursement – Lark & Owl Booksellers
The Main Street Advisory Board took a brief recess at 9:02 to present the owners of Lark & Owl Booksellers
with a “big check” for their Main Street Façade & Sign Grant award.
D. National Accreditation Presentation
The Main Street Advisory Board was presented with the 2019 National Accreditation Certificates from the
Texas Historic Commission Main Street Program and the National Main Street Center.
T. Tallman reconvened the meeting at 9:10 a.m.
E. Consideration and possible action on a Main Street Sign Grant Request – 817 S. Austin Avenue
Staff provided an overview of the sign grant request for La Bella Casa, Too located at 817 S. Austin Avenue.
The sign request included a 45” x 96” single face painted MDO panel with vinyl letters and logo with
installation as well as vinyl letters applied to the window and door. The total cost for the project is $1,456.50
and the applicant has requested the maximum $500 grant.
A motion for approval, pending the historic planner’s approval was made by K. Curry. Second by K. Hill.
Approved: 7-0
F. Project Team, Block Captains for BR&E, & Partner Updates
The Breakfast Bites team has a program coming up on June 12. The theme is preservation and history of
downtown. Next dates are September 11 and December 12.
Minutes of a Meeting of the
Main Street Advisory Board of the
City of Georgetown, Texas
Friday, May 10, 2019
Page 8 of 18
The fundraising team reported on the 2019 ornament planning. The board gave the project team feedback on
their ideas and the team will meet soon to gather artwork.
This year Shop Small will be spearheaded by the Chamber and Main Street and the DGA will assist in
planning efforts. With the TDA Conference in Georgetown this fall, both organizations will be heavily involved
in that event.
There were no BRE updates for May. Staff requested suggestions for future visits.
G. Staff Report
Staff reported on new business additions and relocations in downtown. An update for the façade grant totals
was given and over $123,000 remains in the fund to be used for future requests. There are likely to be
additional requests in this fiscal year but no more than $40,000 is anticipated.
Staff reminded the board that it is Preservation Month and activities are planned for the duration of the month.
Additionally, the Main Street Board Retreat is scheduled for next month on June 4 in La Grange.
Adjourn
Motion by A. Adams to adjourn the meeting. Second by S. Rodocker. T. Tallman adjourned the meeting at 9:55 AM.
____________________________________________________________________________________________________
Approved by the Main Street Advisory Board on ____________ _________________
Date
_______________________ _ ________________________________ _
Main Street Advisory Board Chair Main Street Advisory Board Secretary
Page 9 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
Dis cus s ion and pos s ible ac tion for the G eorgetown Main S treet Annual Board R etreat & S ite Vis it
IT E M S UMMARY:
1. R eview mission and vis ion s tatements
2. R eview Trans formation S trategies
3. R eview of 2018-19 ac complishments
4. Main S treet S tar Award
5. Texas Downtown As s ociation C onference & Awards P rogram
6. Bus iness R etention Vis its
7. Work P lan for each projec t team bas ed on identified is s ues – person respons ible; deadline; budget;
meas urable outcomes
O rganization
P romotion
Des ign
Economic Vitality
F IN AN C IAL IMPAC T:
Travel to La G range
S UB MIT T E D B Y:
Kim Mc Auliffe
AT TAC H ME N T S:
Description Type
Trans formational Strategies Backup Material
work plan Backup Material
Page 10 of 18
Main Street Advisory Board
Transformation Strategies
1. Facilitate communication and collaboration among downtown stakeholders
a. Promotion of Downtown Georgetown as a signature destination
i. Work with downtown partners to promote this message; CVB, DGA, Arts
& Culture
b. Leverage existing marketing resources and tools to achieve strategy
i. Host quarterly Breakfast Bites & Downtown Lowdown Events to provide
education and networking for business and property owners as well as
interested local citizens
c. Encourage collaborative marketing
i. Work with businesses and other downtown partners on cooperative
marketing efforts
2. Foster development and historic preservation
a. Façade and Sign Grant program
i. Fundraising to support grant program with The Swirl, Christmas
ornament sales, and art coaster sales
ii. Promotion of the program to new businesses through the Block Captain
Program and welcome packet
iii. Partner with Preservation Georgetown on their Grant Program for
additional resources for businesses and residents in historic districts
b. Collaborate with other preservation-based organizations
i. Board members will attend partner meetings to share information and
gain information to bring back to Main Street
Project Teams:
Breakfast Bites: Aaron, Christine, & Karen
The Swirl: Shelley, Christine, Kate, Trisha
Shop Small: Aaron & Trisha
Fundraising: Shelley, Kate & Diane
3rd Monday Lunch Coordination: Christine
Page 11 of 18
Georgetown Main Street Program
Vision Statement:
Georgetown Main Street Program develops and enhances a vibrant, historic, economic center that is attractive,
creative, and evolving.
Mission Statement:
Georgetown Main Street Program is a preservation-driven, economic development organization. We promote
diverse community engagement to create a destination downtown for everyone.
Page 12 of 18
Project/Activity Lead Timeline Budget Status
Breakfast Bites/Downtown Lowdown Quarterly 2,000.00$ Ongoing
Schedule façade grant check presentations in conjunction with Breakfast Bites Quarterly -$ Ongoing
Project/Activity Lead Timeline Budget Status
Business Retention & Expansion Visits by block captains All Monthly 600.00$ Ongoing
Distribute Literature & Encourage Reinvestment through the Façade Grant Program All Monthly 2,000.00$ Ongoing
Collaborate with other preservation-based organizations by attending HARC meetings Monthly -$ Ongoing
Recruit desireable new businesses to downtown through outreach and site visits Staff/ED Monthly 400.00$ Ongoing
ECONOMIC VITALITY WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 13 of 18
Project/Activity Lead Timeline Budget Status
3rd Monday Monthly Volunteer Lunch Christine Monthly -$ Ongoing
College Town Meetings with Southwestern University Staff Bi-Monthly -$ Ongoing
Encourage & assist businesses with applying for TDA awards Staff July-Aug 300.00$ In process
Annual Christmas Party November - December 250.00$ In process
Project/Activity Lead Timeline Budget Status
Board Member Training & Site Visits Staff Annually 1,000.00$ Ongoing
Annual Collectible Ornament Fundraiser for Façade Grant Program July - October 4,000.00$ In process
Art Coaster Fundraiser for Façade Grant Program April, October 3,000.00$ Ongoing
Greeting Card Fundraiser for Façade Grant Program October-November 1,500.00$ In Process
ORGANIZATION WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 14 of 18
Project/Activity Lead Timeline Budget Status
Work collaboratively with City departments involved in improvements; planning, public works, arts and culture, project management,
CVB through Downtown Coordination Meetings Staff Monthly -$ Ongoing
Attend Downtown TIRZ meetings to serve as Main Street liason for reviewing and approving new improvement projects Trisha As needed -$ Ongoing
Project/Activity Lead Timeline Budget Status
Review and update the Façade and Sign Grant Program Process All June-July -$ In process
Collaborate with other preservation-based organizations by attending Preservation Georgetown meetings Monthly -$ Ongoing
Serve as liason to the THC MS design services for business and property owners Staff As needed -$ Ongoing
Review wayfinding options and work with other downtown stakeholders on preferred option November-May TBD Ongoing
DESIGN WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 15 of 18
Project/Activity Lead Timeline Budget Status
Main Street Star Award All As needed 200.00$ Ongoing
Shop Small Project July-Nov 2,000.00$ Complete
Collaborate with other downtown promotional organizations by attending DGA meetings Rotates with Board/Staff Monthly -$ Ongoing
Promote Downtown as a signature destination and encourage collaborative marketing All As needed 5,000.00$ Ongoing
Project/Activity Lead Timeline Budget Status
Georgetown Swirl (Fundraising to support façade grant program)Aug-March 15,000.00$ In process
PROMOTION WORKPLAN
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
For Strategy #: Foster development and historic preservation
Page 16 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
Dis cus s ion on P roject Teams and P artner Updates
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 17 of 18
City of Georgetown, Texas
Main Street Advisory Board
June 4, 2019
S UB J E C T:
Adjourn
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 18 of 18