HomeMy WebLinkAboutAgenda_MSTAB_07.09.2020Notice of Meeting for the
Main Street Adv isory B oard
of the City of Georgetown
July 9, 2020 at 9:00 AM
at Georgetown P ublic L ibrary, F riends Room, 402 W. 8th Street
T he C ity o f G eorgetown is c o mmitted to c ompliance with the Americans with Dis ab ilities Ac t (ADA). If yo u
req uire as s is tanc e in participating at a p ublic meeting d ue to a disability, as d efined und er the ADA, reasonable
as s is tance, ad ap tatio ns , or acc o mmo d ations will b e provid ed up o n req uest. P leas e contac t the C ity S ecretary's
O ffic e, at leas t three (3) d ays p rio r to the s cheduled meeting date, at (512) 930-3652 or C ity Hall at 808 Martin
Luther King Jr. S treet, G eo rgeto wn, T X 78626 for ad d itional info rmation; T T Y us ers route thro ugh R elay
Texas at 711.
R E V I S E D A G E N D A
The J uly 9th me eti ng of the M ai n Str ee t A dvisor y B oar d has be en
C A N C E L L E D . The ite ms be l ow wil l be discussed at the next M ain Str ee t
Str ee t A dvisory B oard me eting.
TH E A N N U A L M A I N S TR E E T R E TR E AT WI L L B E R E S C H E D U L E D .
Regular Session
(T his R egular S es s ion may, at any time, be rec es s ed to c o nvene an Exec utive S es s ion for any purp o s e
authorized b y the O pen Meetings Ac t, Texas G o vernment C ode 551.)
A C all to o rder - Aaron Adams, B oa rd C h a ir
B C ons id eratio n and p o s s ib le ac tion on the minutes of the June 12, 2020 b o ard meeting - Aa ron Ad a ms,
B oard C hair
C Disc ussio n and p o s s ib le ac tion for the G eorgetown Main S treet Annual Board R etreat
Adjournment
Adjourn
Ce rtificate of Posting
I, R obyn Dens mo re, C ity S ec retary for the C ity of G eorgetown, Texas, do hereb y certify that this Notice of
Meeting was p o s ted at C ity Hall, 808 Martin Luther King Jr. S treet, G eorgeto wn, T X 78626, a p lace readily
acc es s ib le to the general p ublic as req uired by law, on the _____ day of _________________, 2020, at
__________, and remained so p o s ted fo r at leas t 72 c o ntinuo us hours prec eding the sc heduled time of s aid
meeting.
__________________________________
R o b yn Dens more, C ity S ecretary
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City of Georgetown, Texas
Main Street Advisory Board
July 9, 2020
S UB J E C T:
C all to order - Aa ron Ad a ms, B oard C h a ir
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 2 of 15
City of Georgetown, Texas
Main Street Advisory Board
July 9, 2020
S UB J E C T:
C o nsideration and pos s ible actio n o n the minutes o f the June 12, 2020 b oard meeting - Aaron Adams,
B oa rd C hair
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
KM
AT TAC H ME N T S:
D escription Type
Minutes Backup Material
Page 3 of 15
The Main Street Advisory Board met on Friday, Mach 13, 2020, at 9:00 AM at the Georgetown Public Library, Friends
Room, 402 W. 8th Street.
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require
assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance,
adaptations, or accommodations will be provided upon request. Please contact the City Secretary’s Office, at least
three (3) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at 808 Martin Luther King Street for
additional information; TTY users route through Relay Texas at 711.
Aaron Adams called the meeting to order at 9:04 AM. All members, A Adams, T. Tallman, S. Rodocker, C. Tomasewski,
K. Hill, D. Gaume, and D. Wilks were in attendance.
Staff in attendance: Kim McAuliffe; Downtown Development Manager.
Regular Session
(This regular session may, at any time, be recessed to convene an Executive Session for any purpose authorized by
the Open Meetings Act, Texas Government Code 551.)
A. Call to order at 9:04 a.m.
B. Discussion and possible action regarding approval of the March 13, 2020 board meeting minutes – Aaron
Adams, Board Chair
Motion by T. Tallman to approve the minutes as presented. Second by D. Wilks.
Approved: 7-0
C. Façade Grant Request for 806 Rock Street – Kim McAuliffe, Downtown Development Manager
S. Rodocker made a motion to approve the façade grant request for the amount of $2,750 after the scoring
determined it was eligible for the maximum amount of 50% or $10,000. Second by C. Tomaszewski.
Approved: 7-0
D. Consideration and possible action to elect a Vice-Chair and Secretary for the Main Street Advisory Board –
Aaron Adams, Board Chair
A. Adams made a motion to elect Christine Tomaszewski as Vice-Chair and Kate Hill as Secretary. Second by
T. Tallman.
Approved: 7-0
E. Chair Report – Aaron Adams, Board Chair
Discussion for the annual board retreat took place again this month since the pandemic caused a delay in
these planning efforts. The board was in agreement to not have a site visit this month, but to still plan to have
the annual retreat. Everyone is available to meet in on Thursday, July 9 from 9 am to 1 pm if we can find a
good meeting space to host our retreat. S. Rodocker also suggested we look into doing business appreciation
goodie bags and deliver those to businesses when we finish our retreat as a token of good will and support.
F. Main Street Star Award Discussion and Possible Action – Trisha Tallman, nominator
T. Tallman reviewed the Main Street Star Award program and criteria for board members that may be
unfamiliar with the program. Based on the criteria and contributions of this individual to the benefit of
downtown and Main Street, she then made a nomination for Rachel Hancock to be the next recipient of a Main
Minutes of a Meeting of the
Main Street Advisory Board of the
City of Georgetown, Texas
Friday, June 12, 2020
Page 4 of 15
Street Star Award. Second by D. Gaume. A suggestion to surprise her and present the award during
Popptoberfest was made and staff will work to try and coordinate that with the help of the Georgetown CVB.
Approved: 7-0
G. Discussion on Project Teams, Partner updates, and BRE visits
a. Breakfast Bites – Staff reported on the status of the programs for the remainder of the year. The
first two programs of the year were canceled due to COVID-19. The September program is still
planned to occur and we will look to have David Morgan speak about the effects of COVID-10 on
our local economy and how we can all work together to recover. The December topic is still in
the works and may be over one of the topics that was scheduled for earlier in the year.
b. Fundraising Team – S. Rodocker gave an update on the annual ornament fundraiser project. A
photo that features all of the buildings on Austin Avenue between 7th & 8th Streets from the
vantage point near Roots will be designed as an ornament for this year. K. Hill and D. Gaume
are also helping with this project and the team will be meeting in the near future to review the
samples sent from a new vendor option for this year’s piece.
c. Volunteer Lunch – C. Tomasewski reported no updates at this time. She is looking to schedule a
lunch for July and if there are not enough people who can make it, than she will look to
reschedule it for August.
d. BRE visits – There were three BRE’s that took place in May and June so far. Lark & Owl
Booksellers, 18 Carrot Bakery, and One Love Tattoos. Staff has also reached out to the
Daytripper World Headquarters to try and schedule a visit and is waiting to hear back.
H. Staff Report – Kim McAuliffe, Downtown Development Manager
Staff reported on the façade grant fund balance and the decision to cancel this year’s Blazin’ Beer Crawl
event. We will be discussing what we can use the remaining fund balance for that may benefit downtown in
lieu of organizing the event. Another option would be to put the remaining funds toward the façade grant
account. This will be discussed further at the retreat next month. Staff also reported on new developments in
downtown, including several construction projects, new business openings, and new leads that may announce
their plans soon.
The idea for a new coordinated marketing effort, centered around a summer-time event, is to host a Summer
Sidewalk Sale & Dine Downtown event at the end of July. Tentatively we will look to have this event on July 25
from 8 a.m. to 1 p.m. Several board members volunteered to assist with these planning efforts.
Adjourn
Motion by T. Tallman to adjourn the meeting. Second by K. Hill. The meeting was adjourned at 10:18 AM.
____________________________________________________________________________________________________
Approved by the Main Street Advisory Board on
Date
_______________________ _ ________________________________ _
Main Street Advisory Board Chair Main Street Advisory Board Secretary
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City of Georgetown, Texas
Main Street Advisory Board
July 9, 2020
S UB J E C T:
Dis cus s io n and pos s ible actio n fo r the G eorgeto wn Main S treet Annual Bo ard R etreat
IT E M S UMMARY:
1. R eview mis s io n and vision statements
2. R eview Trans formatio n S trategies
3. R eview o f 2019-2020 acc o mp lis hments
4. F acade & S ign G rant Balance and F Y 2021 Bud get
5. Main S treet F orward - 2020-2021 Work P lan
D iscussion of ea ch project tea m based on identified issues – p erson responsible; deadline; b u d g et;
mea sura b le ou tcomes:
O rganization
P ro motio n
Des ign
Economic Vitality
F IN AN C IAL IMPAC T:
F o o d
S UB MIT T E D B Y:
Kim Mc Auliffe
AT TAC H ME N T S:
D escription Type
Trans formational Strategies Backup Material
Work Plan 2019 Backup Material
Work Plan Outline 2020 Backup Material
Work Plan Das hboard Backup Material
Page 6 of 15
Main Street Advisory Board
Transformation Strategies
1. Facilitate communication and collaboration among downtown stakeholders
a. Promotion of Downtown Georgetown as a signature destination
i. Work with downtown partners to promote this message; CVB, DGA, Arts
& Culture
b. Leverage existing marketing resources and tools to achieve strategy
i. Host quarterly Breakfast Bites & Downtown Lowdown Events to provide
education and networking for business and property owners as well as
interested local citizens
c. Encourage collaborative marketing
i. Work with businesses and other downtown partners on cooperative
marketing efforts
2. Foster development and historic preservation
a. Façade and Sign Grant program
i. Fundraising to support grant program with The Swirl, Christmas
ornament sales, and art coaster sales
ii. Promotion of the program to new businesses through the Block Captain
Program and welcome packet
iii. Partner with Preservation Georgetown on their Grant Program for
additional resources for businesses and residents in historic districts
b. Collaborate with other preservation-based organizations
i. Board members will attend partner meetings to share information and
gain information to bring back to Main Street
Project Teams:
Breakfast Bites: Aaron, Christine, & Karen
The Swirl: Shelley, Christine, Kate, Trisha
Shop Small: Aaron & Trisha
Fundraising: Shelley, Kate & Diane
3rd Monday Lunch Coordination: Christine
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Georgetown Main Street Program
Vision Statement:
Georgetown Main Street Program develops and enhances a vibrant, historic, economic center that is attractive,
creative, and evolving.
Mission Statement:
Georgetown Main Street Program is a preservation-driven, economic development organization. We promote
diverse community engagement to create a destination downtown for everyone.
Page 8 of 15
Project/Activity Lead Timeline Budget Status
Breakfast Bites/Downtown Lowdown Aaron, Karen Quarterly 2,000.00$ Ongoing
Schedule façade grant check presentations in conjunction with Breakfast Bites Staff Quarterly -$ Ongoing
Project/Activity Lead Timeline Budget Status
Business Retention & Expansion Visits by block captains All Monthly 600.00$ Ongoing
Distribute Literature & Encourage Reinvestment through the Façade Grant Program All Monthly 2,000.00$ Ongoing
Collaborate with other preservation-based organizations by attending HARC meetings Karen Monthly -$ Ongoing
Recruit desireable new businesses to downtown through outreach and site visits Staff/ED Monthly 400.00$ Ongoing
ECONOMIC VITALITY WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 9 of 15
Project/Activity Lead Timeline Budget Status
3rd Monday Monthly Volunteer Lunch Christine Monthly -$ Ongoing
College Town Meetings with Southwestern University Staff Bi-Monthly -$ Ongoing
Encourage & assist businesses with applying for TDA awards Staff July-Aug 300.00$ In process
Annual Christmas Party Trisha & Staff November - December 250.00$ In process
Project/Activity Lead Timeline Budget Status
Board Member Training & Site Visits Staff Annually 1,000.00$ Ongoing
Annual Collectible Ornament Fundraiser for Façade Grant Program Kate, Diane, Shelley July - October 4,000.00$ In process
Art Coaster Fundraiser for Façade Grant Program Kate, Diane, Shelley April, October 3,000.00$ Discontinued
Greeting Card Fundraiser for Façade Grant Program Kate, Diane, Shelley October-November 1,500.00$ In Process
ORGANIZATION WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 10 of 15
Project/Activity Lead Timeline Budget Status
Work collaboratively with City departments involved in improvements; planning, public works, arts and culture, project management,
CVB through Downtown Coordination Meetings Staff Monthly -$ Ongoing
Attend Downtown TIRZ meetings to serve as Main Street liason for reviewing and approving new improvement projects Trisha As needed -$ Ongoing
Project/Activity Lead Timeline Budget Status
Review and update the Façade and Sign Grant Program Process All June-July -$ In process
Collaborate with other preservation-based organizations by attending Preservation Georgetown meetings Kate Monthly -$ Ongoing
Serve as liason to the THC MS design services for business and property owners Staff As needed -$ Ongoing
Review wayfinding options and work with other downtown stakeholders on preferred option Staff November-May TBD Ongoing
DESIGN WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
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Project/Activity Lead Timeline Budget Status
Main Street Star Award All As needed 200.00$ Ongoing
Shop Small Project Aaron, Diane July-Nov 2,000.00$ Complete
Collaborate with other downtown promotional organizations by attending DGA meetings Rotates with Board/Staff Monthly -$ Ongoing
Promote Downtown as a signature destination and encourage collaborative marketing All As needed 5,000.00$ Ongoing
Project/Activity Lead Timeline Budget Status
Georgetown Swirl (Fundraising to support façade grant program)Kate, Shelley, Christine, Trisha Aug-March 15,000.00$ In process
PROMOTION WORKPLAN
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
For Strategy #: Foster development and historic preservation
Page 12 of 15
Work Plan: [Insert District Name]
Activity: Lead Committee/ Task Force: Budget: $
Event date or project completion date:
Anticipated results/ measures of success:
Chair/ person responsible: Phone: Email:
Project team members:
Tasks Responsibility/
Person or
Committee
Timetable Cost Revenue Volunteer
Hours
Staff
Hours
Needed
Progress/ Completion/ Comments
Measurements of Success
Total: $____ $_____
Page 13 of 15
Community COVID-19 Recovery Work Plan
Dashboard (Three Months)
Board Organization Promotion Design Economic
Vitality
KEY GOALS:
METRICS:
ADVOCACY
MESSAGING:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Page 14 of 15
City of Georgetown, Texas
Main Street Advisory Board
July 9, 2020
S UB J E C T:
Ad jo urn
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 15 of 15