HomeMy WebLinkAboutAgenda_MSTAB_09.11.2020Notice of Meeting for the
Main Street Adv isory B oard
of the City of Georgetown
September 11, 2020 at 9:00 AM
at Virtual
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Page 1 of 19
Regular Session
(T his R egular S es s ion may, at any time, be rec es s ed to c o nvene an Exec utive S es s ion for any purp o s e
authorized b y the O pen Meetings Ac t, Texas G o vernment C ode 551.)
A C all to o rder - Aaron Adams, B oa rd C h a ir
B Disc ussio n o n how this virtual conferenc e will b e c o nducted , to inc lude optio ns fo r pub lic comments and
ho w the p ublic may address the C ommis s io n – K im M cAu liffe, D owntown D evelopment M a n a g er
C C ons id eratio n and p o s s ib le ac tion on the minutes of the August 14, 2020 board meeting - Aa ron Ad ams,
B oard C hair
D C ons id eratio n and p o s s ib le ac tion on the minutes of the S eptemb er 3, 2020 b o ard wo rksho p - Aa ron
Adams, B oard C h a ir
E Disc ussio n and p o s s ib le ac tion on the Annual Main S treet Workp lan - Aaron Adams, B oa rd C hair and
K im M cAuliffe, D own town D evelopmen t M anager
F Disc ussio n and p o s s ib le ac tion on the Main S treet S ign G rant p o licy, ap p lic atio n, and review p ro cess -
K im M cAuliffe, D own town D evelopmen t M anager
G Disc ussio n o n P ro ject Teams , P artner updates , and BR E Visits
H S taff R ep o rt - K im M cAu liffe, D owntown D evelopment M a n a g er
Adjournment
Ce rtificate of Posting
I, R obyn Dens mo re, C ity S ec retary for the C ity of G eorgetown, Texas, do hereb y certify that this Notice of
Meeting was p o s ted at C ity Hall, 808 Martin Luther King Jr. S treet, G eorgeto wn, T X 78626, a p lace readily
acc es s ib le to the general p ublic as req uired by law, on the _____ day of _________________, 2020, at
__________, and remained so p o s ted fo r at leas t 72 c o ntinuo us hours prec eding the sc heduled time of s aid
meeting.
__________________________________
R o b yn Dens more, C ity S ecretary
Page 2 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
C all to order - Aa ron Ad a ms, B oard C h a ir
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 3 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
Dis cus s io n on ho w this virtual c o nference will be cond uc ted, to includ e op tions for p ublic c o mments and
how the p ublic may ad d res s the C o mmis s ion – K im M cAuliffe, D own town D evelop men t M anager
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
Page 4 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
C o nsideration and pos s ible actio n o n the minutes o f the Augus t 14, 2020 b o ard meeting - Aaron Adams,
B oa rd C hair
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
NA
S UB MIT T E D B Y:
KM
AT TAC H ME N T S:
D escription Type
Minutes Backup Material
Page 5 of 19
The Main Street Advisory Board met on Friday, August 14, 2020, at 9:00 AM virtually over a Zoom Meeting.
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you require
assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance,
adaptations, or accommodations will be provided upon request. Please contact the City Secretary’s Office, at least
three (3) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at 808 Martin Luther King Street for
additional information; TTY users route through Relay Texas at 711.
Aaron Adams called the meeting to order at 9:02 AM. All members, A Adams, T. Tallman, S. Rodocker, C. Tomasewski,
K. Hill, D. Gaume, and D. Wilks were in attendance.
Staff in attendance: Kim McAuliffe; Downtown Development Manager.
Regular Session
(This regular session may, at any time, be recessed to convene an Executive Session for any purpose authorized by
the Open Meetings Act, Texas Government Code 551.)
A. Call to order at 9:02 a.m.
B. Discussion and possible action regarding approval of the June 12, 2020 board meeting minutes – Aaron
Adams, Board Chair
Motion by T. Tallman to approve the minutes as presented. Second by C. Tomasewski.
Approved: 7-0
C. Chair Report – Aaron Adams, Board Chair
Update on the Downtown TIRZ meeting he attended. There are a lot of projects scheduled for this year
including sidewalk improvements, landscaping, and Phase 1 of City Center. The revenues are up in this zone.
Staff added background information on what the Downtown TIRZ entails and the geographical area that
encompasses the zone. As more rehabilitation and new construction infill projects happen, the higher the
property tax value, the higher the fund balance will become allowing for more projects to happen in downtown.
Discussion for the annual workplan took place. Since it does not look like we will be able to have an annual
retreat at this time, staff suggested bringing a section of the workplan to each of the monthly meetings and
taking time to go over it then. D. Gaume asked if we could instead hold workshops separate from the meetings
to review the plan and then approve it at one of the board meetings. This seemed to be agreeable to the board
so staff will look to schedule separate workshops in the coming weeks.
D. Discussion on Project Teams, Partner updates, and BRE visits
a. Fundraising Team – K. Hill gave an update on the annual ornament fundraiser project. She saw
the samples from some of the other vendors and agreed that the quality is not as good as the
vendor we have used over the last couple of years. D. Gaume talked about the artwork that
would go inside the box, she had suggested Rachel Hancock as the artist for this year’s insert
and also offering Christmas card sets for an additional fundraiser item. These could be promoted
together and the original painting could be used for an auction item as another layer to the
fundraiser.
b. Breakfast Bites – Staff reported on the status of the program. The September program is still
planned and we will look to have David Morgan speak about the effects of COVID-19 on our
local economy and how we can all work together to recover. Michaela Dollar would also speak
and talk about the business development side of things as well. We would look to have a virtual
and in-person option at the Council Chambers building. The December topic is still in the works
and may be over one of the topics that was scheduled for earlier in the year.
c. Swirl Team - C. Tomasewski reported on the planning ideas for the 2021 Swirl. There are a few
options being considered, including postponing the event by 2 months to May or potentially
canceling the 2021 event entirely and opting for some other variation to supplement the Swirl.
The reason for this potential cancelation would have to do with lack of sponsors, participants,
Minutes of a Meeting of the
Main Street Advisory Board of the
City of Georgetown, Texas
Friday, August 14, 2020
Page 6 of 19
and attendees. We will plan to reach out to all sponsors to gather input and feedback before
making a final decision. The board hopes that the event can still happen but will evaluate once
more information is gathered.
d. Volunteer Lunch – C. Tomasewski is going to plan a lunch for September 21 at Blue Corn
Harvest.
e. BRE visits – There two BRE’s that took place in July. Staff has also reached out to Mikey V’s and
is trying to coordinate a time to meet with the owners. C. Tomasewski will accompany her for this
visit.
E. Staff Report – Kim McAuliffe, Downtown Development Manager
Staff reported on new developments in downtown, including several construction projects, new business
openings, and new leads that may announce their plans soon.
Arts and Culture updates with new projects are in the works. Staff reminded the board to view the Downtown
TIRZ presentation which includes several of the planned projects.
Historic Preservation updates included details on “Tuesday Talks with Britin and Ann” Additionally, Britin
Bostick, Downtown Planner will be working on downtown design guideline updates and would like input from
the Main Street Board. More information to come on this.
Labor Day Sidewalk Sale & Dine Downtown Pilot is planned for September 4-6. The businesses will be able to
utilize the parking area adjacent to their business for this program. Staff will deliver information and flyers to
businesses and remind them to sign up as a participant for this program.
Adjourn
Motion by A. Adams to adjourn the meeting. Second by T. Tallman. The meeting was adjourned at 10:29 AM.
____________________________________________________________________________________________________
Approved by the Main Street Advisory Board on
Date
_______________________ _ ________________________________ _
Main Street Advisory Board Chair Main Street Advisory Board Secretary
Page 7 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
C o nsideration and pos s ible actio n o n the minutes o f the S ep tember 3, 2020 board works hop - Aaron
Ad a ms, B oard C hair
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
Page 8 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
Dis cus s io n and pos s ible actio n o n the Annual Main S treet Wo rkplan - Aaron Ad a ms, B oard C h a ir and
K im M cAuliffe, D owntown D evelop men t M a n a g er
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
KM
AT TAC H ME N T S:
D escription Type
Workplan 2020 Cover Memo
Workplan - MS Forward Backup Material
Workplan - Das hboard Backup Material
Page 9 of 19
Georgetown Main Street Program
Vision Statement:
Georgetown Main Street Program develops and enhances a vibrant, historic, economic center that
is attractive, creative, and evolving.
Mission Statement:
Georgetown Main Street Program is a preservation-driven, economic development organization.
We promote diverse community engagement to create a destination downtown for everyone.
Page 10 of 19
Project/Activity Lead Timeline Budget Status
Breakfast Bites/Downtown Lowdown Aaron Quarterly 2,000.00$ Ongoing
Schedule façade grant check presentations in conjunction with Breakfast Bites Staff Quarterly -$ Ongoing
Coordinate annual small business workshops in conjuction with Economic Development Goals Aaron May 2,500.00$ In Development
Project/Activity Lead Timeline Budget Status
Business Retention & Expansion Visits All, Dave, Christine Monthly 600.00$ Ongoing
Distribute Literature & Encourage Reinvestment through the Façade Grant Program All Monthly 2,000.00$ Ongoing
Coordinate reinvestment projects with Historic & Downtown Planner Staff Monthly -$ Ongoing
Recruit desireable new businesses to downtown through outreach and site visits Staff/ED Monthly 400.00$ Ongoing
ECONOMIC VITALITY WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 11 of 19
Project/Activity Lead Timeline Budget Status
3rd Monday Quarterly Volunteer Lunch Christine Quarterly -$ Ongoing
College Town Meetings with Southwestern University Staff, Trisha Bi-Monthly -$ Ongoing
Encourage & assist businesses with applying for TDA awards Staff, Shelley July-Aug 300.00$ In process
Annual Christmas Party Trisha, Christine & Staff November - December 250.00$ In process
Project/Activity Lead Timeline Budget Status
Board Member Training & Site Visits All Annually 1,000.00$ Ongoing
Annual Collectible Ornament Fundraiser for Façade Grant Program Kate, Diane, Shelley July - October 4,000.00$ In process
Greeting Card Fundraiser for Façade Grant Program Kate, Diane, Shelley October-November 1,500.00$ In Process
ORGANIZATION WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 12 of 19
Project/Activity Lead Timeline Budget Status
Work collaboratively with City departments involved in improvements; planning, public works, arts and culture, project management, CVB
through Downtown Coordination Meetings Staff Monthly -$ Ongoing
Attend Downtown TIRZ meetings to serve as Main Street liason for reviewing and approving new improvement projects Aaron As needed -$ Ongoing
Work with the Arts & Culture Coordinator on potential public art improvement locations; murals and sculptures Amanda, All As needed -$ Ongoing
Project/Activity Lead Timeline Budget Status
Review and update the Façade and Sign Grant Program Process All June-July -$ In process
Collaborate with other preservation-based organizations by attending Preservation Georgetown meetings Kate, Aaron Monthly -$ Ongoing
Serve as liason to the THC MS design services for business and property owners Staff As needed -$ Ongoing
Review wayfinding options and work with other downtown stakeholders on preferred option Diane, Staff November-May TBD Ongoing
Work with Historic & Downtown Planner on updates to the Downtown Design Guidelines Britin, All October - September Planning In process
DESIGN WORKPLAN
For Strategy #: Foster development and historic preservation
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
Page 13 of 19
Project/Activity Lead Timeline Budget Status
Main Street Star Award All As needed 200.00$ Ongoing
Shop Small Project Aaron, Diane July-Nov 2,000.00$ Complete
Collaborate with other downtown promotional organizations by attending DGA meetings Rotates with Board/Staff Monthly -$ Ongoing
Promote Downtown as a signature destination and encourage collaborative marketing All As needed 5,000.00$ Ongoing
Project/Activity Lead Timeline Budget Status
Georgetown Swirl (Fundraising to support façade grant program)Kate, Shelley, Christine, Trisha Aug-March 15,000.00$ 2021
Blazin' Beer Crawl (Fundraising to support façade grant program)Aaron May-Aug 10,000.00$ 2021
PROMOTION WORKPLAN
For Strategy #: Facilitate communication & collaboration among downtown stakeholders
For Strategy #: Foster development and historic preservation
Page 14 of 19
Work Plan: [Insert District Name]
Activity: Lead Committee/ Task Force: Budget: $
Event date or project completion date:
Anticipated results/ measures of success:
Chair/ person responsible: Phone: Email:
Project team members:
Tasks Responsibility/
Person or
Committee
Timetable Cost Revenue Volunteer
Hours
Staff
Hours
Needed
Progress/ Completion/ Comments
Measurements of Success
Total: $____ $_____
Page 15 of 19
Community COVID-19 Recovery Work Plan
Dashboard (Three Months)
Board Organization Promotion Design Economic
Vitality
KEY GOALS:
METRICS:
ADVOCACY
MESSAGING:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Current
Initiatives:
Partner
Initiatives:
Priority of New
Initiatives:
Page 16 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
Dis cus s io n and pos s ible actio n o n the Main S treet S ign G rant polic y, ap plic ation, and review proc es s -
K im M cAuliffe, D owntown D evelop men t M a n a g er
IT E M S UMMARY:
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
Page 17 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
Dis cus s io n on P rojec t Teams, P artner updates , and BR E Vis its
IT E M S UMMARY:
F undraising Team
Breakfast Bites
S wirl Team
Volunteer Lunc h
BR E Visits
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
Kim Mc Auliffe
Page 18 of 19
City of Georgetown, Texas
Main Street Advisory Board
September 11, 2020
S UB J E C T:
S taff R ep o rt - K im M cAuliffe, D own town D evelop men t M anager
IT E M S UMMARY:
F acade grant bud get up d ate
P ro motio nal campaigns related to S ho p G eo rgeto wn
Bus ines s & develo p ment up d ates
F IN AN C IAL IMPAC T:
.
S UB MIT T E D B Y:
Page 19 of 19