HomeMy WebLinkAboutAgenda CC 05.14.2013 WorkshopNotice of Meeting of the
Governing Body of the
City of Georgetown, Texas
MAY 14, 2013
The Georgetown City Council will meet on MAY 14, 2013 at 3:00 P.M. at the Council Chambers at 101 E.
7th Street, Georgetown, Texas
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you
require assistance in participating at a public meeting due to a disability, as defined under the ADA,
reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City
Secretary's Office, least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at
113 East 8th Street for additional information; TTY users route through Relay Texas at 711.
Policy Development/Review Workshop -
A Discussion and possible direction to staff regarding transit options as part of the Austin Urbanized
Area and addressing the potential loss of CARTS service in FY 2014 – Edward G. Polasek,
Transportation Services Director and Micki Rundell, Chief Financial Officer.
B Main Street Board Strategic Plan -- David Kellerman, Chair Main Street Advisory Board and Laurie
Brewer, Assistant City Manager
C Consideration and discussion of proposed change in practices used by the City for procurement of
vehicles --Trina Bickford, Purchasing Manager, Paul Pausewang, Support Service Director and Micki
Rundell, Chief Financial Officer
D Overview of 2013 Appraisal Values for Georgetown and Williamson County -- Alvin Lankford, Chief
Appraiser, Williamson Central Appraisal District and Micki Rundell, Chief Financial Officer.
Executive Session
In compliance with the Open Meetings Act, Chapter 551, Government Code, Vernon's Texas Codes,
Annotated, the items listed below will be discussed in closed session and are subject to action in the regular
session.
E Sec. 551.071: Consultation with Attorney
-Advice from attorney about pending or contemplated litigation and other matters on which the
attorney has a duty to advise the City Council, including agenda items
- CTSUD Update
- Rivery Update
- LCRA Update
F Sec 551.074: Personnel Matters
- City Secretary Annual Performance Evaluation
Adjournment
Certificate of Posting
I, Jessica Brettle, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice of
Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public at all
times, on the _____ day of _________________, 2013, at __________, and remained so posted for at least
72 continuous hours preceding the scheduled time of said meeting.
__________________________________
Jessica Brettle, City Secretary
City of Georgetown, Texas
May 14, 2013
SUBJECT:
Discussion and possible direction to staff regarding transit options as part of the Austin Urbanized Area and
addressing the potential loss of CARTS service in FY 2014 – Edward G. Polasek, Transportation Services
Director and Micki Rundell, Chief Financial Officer.
ITEM SUMMARY:
Since October of 2011 City Council has seen several presentations and programs related to
transit and what could happen with the services currently provided by the Capital Area Rural
Transit System (CARTS) for the City as we transition from a Census Designated Rural Area to
Small Urban or Large Urban.
While the focus has shifted several times in that discussion, we are now certain of two
facts. First, we are part of the Austin Large Urban Area. Capital Metro is the Urban Area
provider of transit services and administrator/designated recipient of Federal transit funds in
our new region. Second, CARTS can longer serve demand response service to the City using
Federal 5310 rural area funding.
After the May 22, 2012, City Council Meeting, we were awarded a one-year extension of
CARTS service through FY 2013 (the current year), and were directed by City Council to work
on developing a budget and interlocal agreement with Capital Metro to administer a demand
response program to replace the CARTS service.
Staff will present an overview of the budget and program developed with Capital Metro,
CARTS, TxDOT, and the Texas A&M Transportation Institute to address our future transit
needs.
FINANCIAL IMPACT:
Prior to FY '13 CARTS generally received $10,000 per year as local match through Social Services funding
by the City. The cost to replace that service, following Urban Area 5307 funding parameters is now
anticipated to be over $100,000 annually just to replace that service.
SUBMITTED BY:
Edward G. Polasek, AICP, Transporation Services Director
ATTACHMENTS:
Financial Plan for Transit Services
Cover Memo
Item # A
OPTION A: Financial Plan 2014-2018
DRAFT Sample Five-Year Financial Plan (Planned Roll-Out of Service over a 4-year period)
Revised by TTI 4/3/13 and 4/29/13
Assumes 2012 Dollars 2011 2012 2014 2015 2016
Transit Service Hours Pass/Hour Fares
General Population Demand Response 2.5 $1.00 4,160 4,160 0
Commuter/Connector Route 15 $3.00 1,080 1,080
Urban Fixed Route 6 $1.00 4,000
ADA Complementary Paratransit 2.5 $1.00 1,000
Total Service Hours 4,160 5,240 6,080
Passenger Trips 10,400 26,600 42,700
Service Cost @ $60.00/hour $249,600 $314,400 $364,800
Planning (now in-house at CMTA)$125,000 $50,000
City of Georgetown Administration $7,500 $7,500 $7,500
Lease of Property $36,000
Transit Terminal Operating Cost $30,000 $30,000 $30,000
Total Operating Cost $412,100 $401,900 $438,300
Revenues Fares $10,400 $59,000 $75,100
Capital Projects Units Unit Price
Buses Fixed Route (5)5 $100,000 $300,000 $100,000
Medium Duty Bus (only as needed)0 $250,000 $0
Bike Racks 5 $1,500 $7,500
Benches 14 $1,500 $21,000
Shelters 13 $6,500 $84,500
Signs 100 $200 $20,000
Total Capital Cost $0 $433,000 $100,000
FY 2013 Allocation 5307 Operating Assistance (CARTS)$125,000 $125,000 $250,000
Annual 5307 Allocation to G'town based on pop./pop density and demographics$220,300 $220,300 $220,300
Total Federal 5307 Funds Available $345,300 $345,300 $470,300
Annual Section 5310 Allocation to G'town based on pop demographics $47,000 $47,000 $47,000
Use of Federal 5307 Funds
FTA Federal 5307 Capital at 80% of PM @ 20% and 80% of Planning $139,900 $90,300 $58,400
FTA Federal 5307 Operating at 80% ADA Not to Exceed 10% of Apportionment $0 $0 $0
FTA Federal 5307 Operating at 50% Net Operating $113,390 $115,010 $145,120
FTA Federal 5307 Capital at 80% $0 $231,990 $80,000
Total Federal 5307 Funds Used $253,300 $437,300 $283,520
Balance 5307 Funds $92,000 ($92,000)$186,780
Cumlative Balance $92,000 $0 $186,780
Attachment number 1 \nPage 1 of 4
Item # A
Use of Federal 5310 Funds $47,000 $47,000 $47,000
Balance Local Funds Required $101,400 $291,600 $132,680
State Funding Available $0 $0 $0
Use of State Funds
Operating $0 $0 $0
Capital $0 $0 $20,000
Total State Funds Used $0 $0 $20,000
Balance State Funds CarryOver $0
Cumlative Balance $0 $0 $0
Local Funds Required $101,400 $291,600 $112,680
Uses of Funds
Operating $412,100 $401,900 $438,300
Capital $0 $433,000 $100,000
Total Uses of Funds $412,100 $834,900 $538,300
Sources of Funds
Fares $10,400 $59,000 $75,100
Federal 5307 $253,300 $437,300 $283,520
Federal 5310 $47,000 $47,000 $47,000
State Urban $0 $0 $20,000
Local - City of Georgetown $101,400 $291,600 $112,680
Total Revenues $412,100 $834,900 $538,300
Total Federal FTA All Sources $300,300 $484,300 $350,520
Local - City of Georgetown
Use of Funds for Operating $101,400 $90,600 $112,700
Use of Funds for Capital*$0 $201,010 $20,000
Total $101,400 $291,610 $132,700
* May be eligible for Transportation Development Credits (TDC) in lieu of local funds
Attachment number 1 \nPage 2 of 4
Item # A
2017 2018 2019
0 0 0
1,080 1,080 1,080
8,000 10,000 15,900
2,000 2,500 3,980
11,080 13,580 20,960
69,200 82,450 121,550
$664,800 $814,800 $1,257,600
$7,500 $7,500 $7,500
$36,000 $36,000 $36,000
$30,000 $30,000 $30,000
$738,300 $888,300 $1,331,100
$101,600 $114,900 $154,000
$100,000 $0
$0 $0
$100,000 $0 $0
$250,000 $250,000 $250,000
$220,300 $220,300 $220,300
$470,300 $470,300 $470,300
$47,000 $47,000 $47,000
$106,400 $130,400 $201,200
$0 $0 $0
$251,870 $305,220 $269,100
$80,000 $0 $0
$438,270 $435,620 $470,300
$32,030 $34,680 $0
$32,030 $34,680 $0
Attachment number 1 \nPage 3 of 4
Item # A
$47,000 $47,000 $47,000
$251,430 $290,780 $659,800
$0 $0 $0
$0 $0 $0
$0 $0 $0
$0 $0 $0
$0 $0
$0 $0 $0
$251,430 $290,780 $659,800
$738,300 $888,300 $1,331,100
$100,000 $0 $0
$838,300 $888,300 $1,331,100
$101,600 $114,900 $154,000
$438,270 $435,620 $470,300
$47,000 $47,000 $47,000
$0 $0 $0
$251,430 $290,780 $659,800
$838,300 $888,300 $1,331,100
$485,270 $482,620 $517,300
$231,400 $290,800 $659,800
$20,000 $0 $0
$251,400 $290,800 $659,800
Attachment number 1 \nPage 4 of 4
Item # A
City of Georgetown, Texas
May 14, 2013
SUBJECT:
Main Street Board Strategic Plan -- David Kellerman, Chair Main Street Advisory Board and Laurie Brewer,
Assistant City Manager
ITEM SUMMARY:
FINANCIAL IMPACT:
SUBMITTED BY:
ATTACHMENTS:
Main Street Board Strategic Plan
Cover Memo
Item # B
City of Georgetown
Main Street Program
Strategic Action Plan
2013-2014
Produced by:
Texas Downtown Association
Attachment number 1 \nPage 1 of 23
Item # B
Table of Contents
Overview ......................................................................................................................... 1
Review of Board Member Responsibilities & Promotion of Program ............................... 1
Review of 2012-13 Accomplishments ............................................................................. 1
Goal and Plan Development ........................................................................................... 2
Georgetown Main Street Program Strategic Action Plan 2013-2014 .............................. 3
Goals and Objectives by Committee ............................................................................. 13
Organization ....................................................................................................... 13
Promotion Committee ......................................................................................... 15
Design Committee .............................................................................................. 17
Economic Restructuring Committee ................................................................... 19
Attachment number 1 \nPage 2 of 23
Item # B
1
Overview
On Friday, April 19, 2013, board members and staff of the City of Georgetown’s Main
Street Program met in the 2nd floor conference room of the Williamson Country
Courthouse. The purpose of the meeting was to develop a strategic action plan for
2013-14 that included goals, objectives and action steps for the year.
Catherine Sak, Executive Director of the Texas Downtown Association, served as
facilitator. She met with Shelly Hargrove, Main Street Manager, in early April to talk
about the program’s needs and items to include on the agenda.
Review of Board Member Responsibilities & Promotion of Program
The board retreat was held following the monthly board meeting of the Georgetown
Main Street Advisory Board.
The first item on the agenda included an overview of the day and what board members
could expect. The board then discussed their “elevator speech” – the 2 minute or less
speech that board members use to provide information about the program and what
GMSP provides to the community. Board members had a variety of responses:
· GMSP provides give and take to the downtown community
· It is a valuable network for downtown businesses and residents
· Main Street is a community within a community
· It brings vitality to Georgetown
· The program keeps the heart of Georgetown alive
· Downtown is the “face of Georgetown”
· The program has demonstrated a long-term commitment to the community
· The program serves an advisory role by sharing information and ideas with
elected officials
· GMSP supports local businesses
Review of 2012-13 Accomplishments
Next, Catherine asked each committee chair from the previous year to review their
committee’s accomplishments:
Organization
· Divided downtown by blocks and assigned each block to a board member to
serve as block captains. This was an effective way to communicate GMSP news
and information
· Explored development of a non-profit partner organization
Attachment number 1 \nPage 3 of 23
Item # B
2
Promotions
· Georgetown Swirl – recruited a vice chair for the event, which raised almost
$15,000 for GMSP Façade & Sign Grant Program
· Promoted recipients of sign & façade grants via photos on social media and
news releases
· Promoted events like the annual Swirl held in downtown Georgetown
· Employed marketing recommendations provided by IF Marketing
· Coordinated the 30th anniversary of GMSP
Design
· Designed annual Christmas ornament and oversaw sales
· Fundraised for and oversaw installation of holiday lighting on Georgetown
Square
· Organized window display contest and recruited judges from local media outlets
· Explored a Main Street mural project
Economic Restructuring
· Organized Breakfast Bites series for downtown small business owners
· Coordinated with city staff to develop and promote Downtown Low Down
quarterly meetings to provide information and updates downtown business and
property owners on downtown street construction, street closures and other
downtown issues
· Developed the downtown business & property owners database
· Coordinated cooperative advertising for Small Business Saturday in November
2012
· Partnered with numerous Georgetown organizations and shared information
about GMSP
· Partnered with Southwestern University to add pennants to downtown, add
Home of Southwestern University lettering to east gateways sign and start pep
rallies to downtown Georgetown in 2013
Goal and Plan Development
Goals for 2012-13 were reviewed. The board determined that the same goals should
be carried over, with some minor changes:
· Attracting and retaining a healthy business mix
· Raising awareness and funding for GMSP projects and programs
· Promoting downtown’s image as a signature destination
Board members then divided up into small groups to discuss and develop plans for
each committee based on the above goals. The board was reminded to be realistic and
aware of their time commitments when development the plan.
Following is the 2013-14 Georgetown Main Street Program Strategic Action Plan:
Attachment number 1 \nPage 4 of 23
Item # B
3
GEORGETOWN MAIN STREET PROGRAM STRATEGIC ACTION PLAN 2013-2014
Goal 1: Attracting and Retaining a Healthy Business Mix
Committee Objective Actions Start Check-In Complete Lead Budget
Organization Maintain GMSP
website
A. Review & submit
revisions & content
for new website
May Monthly February
2014 Karen $0.00
Promotion
1. To bring
attention to
participating
downtown
businesses
A. Present inaugural
Main Street Awards to
existing businesses at
quarterly Downtown
Low Down meetings
June Monthly Quarterly Cindy $1,500.00
2. To attract
targeted
businesses to
downtown
A. Host targeted
business owners at
downtown site visits
September Monthly March Cindy/
Shelly $1,500.00
Design
Explore window
graphics for
vacant buildings
A. Explore content for
window art May Monthly Ongoing Julie $0.00
B. Identify vacant
buildings
June Monthly Ongoing Julie/Shelly $0.00 At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
5
o
f
2
3
It
e
m
#
B
4
Goal 1: Attracting and Retaining a Healthy Business Mix - continued
Design
C. Work with building
owners June Monthly Ongoing Julie/Shelly $0.00
D. Identify
sponsorship
opportunities
June Monthly Ongoing Julie $0.00
Economic
Restructuring
Help strengthen
current businesses
through retention
activities &
potential
expansion
A. Host quarterly
Breakfast Bite
meetings with
relevant topics and
informative speakers
May Monthly Ongoing Marcy/
Jim/Chet $1,000.00
B. Assemble and
distribute new
business packets with
information about
GMSP & city programs
May Monthly Ongoing Block Captains $100.00
C. Maintain contact
with existing
businesses to address
their needs &
concerns
May Monthly Ongoing Block Captains $0.00
D. Expand & update
business & property
owners database
May Monthly Ongoing Block Captains $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
6
o
f
2
3
It
e
m
#
B
5
Goal 1: Attracting and Retaining a Healthy Business Mix - continued
Economic
Restructuring
E. Create email
distribution list June Monthly Ongoing John/
Vicki/Bob $0.00
F. Promote local
businesses for
example on Small
Business Saturday
through social media,
print & videos
May Monthly Ongoing Beth/
Chet $500.00
Goal 2: Raising Awareness and Funding for Georgetown Main Street Program Projects
Organization
1. Create a 12
month “Most
Beautiful Town
Square” events
calendar to be
sold as a
fundraiser
A. Identify
photographer May Monthly May David $0.00
B. Identify featured
landmarks May Monthly June David/
Linda $0.00
D. Take photographs
& select images June Monthly August Photographer/
Committee $400.00
E. Lay out calendar
and submit to printer August Monthly August Committee $3,000.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
7
o
f
2
3
It
e
m
#
B
6
F. Promote & sell
calendars via media
ads & at Market
Days/Stroll
September Monthly December Committee $1,000.00
Goal 2: Raising Awareness and Funding for Georgetown Main Street Program Projects - continued
Organization
2. Create a Main
Street Advisory
Board Member
development
committee
A. Identify
community leaders to
recruit as committee
members & future
board members
June Monthly February
2014 Committee $0.00
3. Create a Main
Street nonprofit
for fundraising
A. Complete & file
necessary paperwork
with the Chisholm
Trail Foundation
May Monthly September Linda $0.00
Promotion
To increase
awareness &
funding for the
Façade and Sign
Grant Program by
organizing &
hosting the annual
Georgetown Swirl
A. Recruit & hire a
contract fundraiser May Monthly July Jim $0.00
B. Organize &
produce the Swirl
event to raise at least
$15,000.00
June Monthly March 2014 Cindy/
Trisha $0.00 At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
8
o
f
2
3
It
e
m
#
B
7
Goal 2: Raising Awareness and Funding for Georgetown Main Street Program Projects - continued
Promotion
C. Increase awareness
of program through
grant check
presentations to
recipients; post
photos on social
media & website for
PR exposure
June Monthly Ongoing Cindy/Shelly $0.00
D. Explore possibility
of additional fall
fundraiser
July Monthly December Committee $0.00
Design
To improve
funding for Main
Street projects like
annual “Light Up
the Square”
holiday lighting
campaign
A. Design & order
2013 ornament June Monthly October Committee/
Shelly $4,000.00
B. Advertise, market
& cross-promote 2013
ornament
August Monthly December David/
Shelly $1,000.00
C. Raise funds from
the private sector for
2013 holiday lighting
May Monthly October Linda/
Amanda
$15,000
private sector
with $45,000
council match
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
9
o
f
2
3
It
e
m
#
B
8
Goal 2: Raising Awareness and Funding for Georgetown Main Street Program Projects - continued
Economic
Restructuring
1. To promote &
support local arts
for economic
development
A. Partner with the
CVB & Arts & Culture
Board to visit
successful downtowns
that use the arts as an
economic
development tool
June Monthly February
2014
Marcy/
Julie $500.00
B. Encourage
partnerships with
Southwestern and
GISD Fine Arts
Program in an annual
event
August Monthly April 2014 Bill/
Julie $0.00
2. To promote the
Façade and Sign
Grant Program
A. Educate new &
existing businesses
about grants for
façade & signage
(include in brochure)
June Monthly Ongoing Marcy/
Jim $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
0
o
f
2
3
It
e
m
#
B
9
Goal 3: Promoting Downtown's Image as a Signature Destination
Organization
To continue
involvement with
other downtown
and city
organizations
each month
A. Attend DGA
membership meetings June Monthly Ongoing Karen $0.00
B. Attend Chamber
meetings June Monthly Ongoing Jim $0.00
C. Liaison with Arts &
Culture Board June Monthly Ongoing Marcy $0.00
D. Attend bi-monthly
Southwestern College
Town meetings
June Monthly Ongoing Jim/
Marcy/David $0.00
E. Liaison with
Georgetown Heritage
Society
June Monthly Ongoing Amanda $0.00
Promotion
To help attract
residents &
visitors to
downtown
A. Promote Main
Street events on social
media sites, in free
monthly publications
& free online event
listings
June Monthly Ongoing Katie $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
1
o
f
2
3
It
e
m
#
B
10
Goal 3: Promoting Downtown's Image as a Signature Destination - continued
Promotion
B. Encourage GMSP
board/committee
members to like &
share downtown &
GMSP Facebook posts
on their own social
media pages
May Monthly Ongoing Cindy $0.00
C. Promote GMSP
events utilizing
property & business
owner database to
send out email blasts
June Monthly Ongoing Cindy/
Shelly $0.00
D. Explore & produce
cooperative
advertising
opportunities
May Monthly February
2014
Cindy/
Shelly $20,000.00
Design
1. To promote &
support public art
in the downtown
overlay district
A. Develop Call to
Artists for downtown
mural
May Monthly June Amanda/Taylor/Shelly $5,000.00
*Façade Funds
B. Select art with
HARC approval August Monthly September Amanda/
Julie $0.00 At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
2
o
f
2
3
It
e
m
#
B
11
Goal 3: Promoting Downtown's Image as a Signature Destination - continued
Design
C. Install mural to
unveil at Gallery
Georgetown event
September Monthly October Michael/
David $0.00
2. To improve and
expand “Light Up
the Square”
holiday lighting in
the downtown
overlay district
A. Identify expansion
area for lighting &
assist with
improvements to
county courthouse
lighting
June Monthly October Linda/
Amanda $0.00
B. Improve and
implement Holiday
Window Contest
June Monthly November Julie/
Donna $0.00
3. Explore with
Arts & Culture
Board the
feasibility of
developing 8th
Street alleyway
into art park
A. Schedule and hold
forum with business
owners and city
officials to discuss
concept
January
2014 Monthly May 2014
Amanda/Julie/Shelly
FY 2014
Budget
B. Determine interest
in project and next
steps
January
2014 Monthly May 2014
Amanda/Julie/Shelly $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
3
o
f
2
3
It
e
m
#
B
12
Goal 3: Promoting Downtown's Image as a Signature Destination - continued
Economic
Restructuring
1. To encourage &
promote
Georgetown as a
"university town"
A. Attend bi-monthly
College Town
committee meetings
May Quarterly Ongoing Marcy/
Jim $0.00
B. Explore signage
options for downtown
that recognize
Southwestern
May Monthly September Jim/Bob/Bill $2,500.00
C. Encourage
business partnerships
with Southwestern to
promote student &
staff involvement in
downtown
May Monthly Ongoing
Jim/
Marcy/
Chet
$0.00
D. Promote sales of
licensed
Southwestern
merchandise
downtown
May Monthly Ongoing Jim/
Bob $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
4
o
f
2
3
It
e
m
#
B
13
GEORGETOWN MAIN STREET PROGRAM STRATEGIC ACTION PLAN 2013-2014
GOALS AND OBJECTIVES BY COMMITTEE
Organization Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: Maintain GMSP website
Actions Start Check-In Complete Lead Budget
A. Review & submit revisions & content for
new website May Monthly February 2014 Karen $0.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: Create a 12 month “Most Beautiful Town Square” events calendar to be sold as a fundraiser
Actions Start Check-In Complete Lead Budget
A. Identify photographer May Monthly May David $0.00
B. Identify featured landmarks May Monthly June David/Linda $0.00
C. Take photographs & select images June Monthly August Photographer/
Committee $400.00
D. Lay out calendar and submit to printer August Monthly August Committee $3,000.00
E. Promote & sell calendars via ads & at
Market Days/Stroll September Monthly December Committee $1,000.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
5
o
f
2
3
It
e
m
#
B
14
Organization Committee (continued)
Objective 2: Create a Main Street Advisory Board Member development committee
Actions Start Check-In Complete Lead Budget
A. Identify community leaders to recruit as
committee members & future board
members
June Monthly February 2014 Committee $0.00
Objective 3: To create a Main Street nonprofit for fundraising
Actions Start Check-In Complete Lead Budget
A. Complete and file necessary paperwork
with Chisholm Trail Foundation May Monthly September Linda $0.00
GOAL 3: PROMOTING DOWNTOWN'S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To continue involvement with other downtown and city organizations each month
Actions Start Check-In Complete Lead Budget
A. Attend DGA membership meetings June Monthly Ongoing Karen $0.00
B. Attend Chamber meetings June Monthly Ongoing Jim $0.00
C. Liaison with Arts & Culture Board June Monthly Ongoing Marcy $0.00
D. Attend bi-monthly Southwestern
University College Town meetings June Monthly Ongoing Jim/Marcy/David $0.00
E. Liaison with Georgetown Heritage Society June Monthly Ongoing Amanda $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
6
o
f
2
3
It
e
m
#
B
15
Promotions Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: To bring attention to participating downtown businesses
Actions Start Check-In Complete Lead Budget
A. Present inaugural Main Street Awards at
quarterly Downtown Lowdown Meetings July Monthly Quarterly Cindy $1,500.00
Objective 2: To attract targeted businesses to downtown
Actions Start Check-In Complete Lead Budget
A. Host targeted business owners at
downtown site visits September Monthly March 2014 Cindy/Shelly $1,500.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To increase awareness & funding for the Façade and Sign Grant Program by organizing & hosting the annual Georgetown Swirl
Actions Start Check-In Complete Lead Budget
A. Recruit & hire a contract fundraiser May Monthly July Jim $0.00
B. Organize & produce the Swirl event to
raise at least $15,000.00 June Monthly March 2014 Cindy/Trisha $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
7
o
f
2
3
It
e
m
#
B
16
C. Increase awareness of program through
grant check presentations to recipients; post
on social media and website for PR exposure
June Monthly Ongoing Cindy $0.00
D. Explore possibility of additional
fundraisers in the fall July Monthly December Committee $0.00
GOAL 3: PROMOTING DOWNTOWN'S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To help attract residents & visitors to downtown
Actions Start Check-In Complete Lead Budget
A. Promote Main Street events on social
media sites, in free monthly publications &
free online event listings
June Monthly Ongoing Katie $0.00
B. Encourage GMSP Board Members to like
& share downtown & GMSP Facebook posts
on their own social media pages
May Monthly Ongoing Cindy $0.00
C. Promote GMSP events utilizing property
& business owner database to send out
email blasts
June Monthly Ongoing Cindy/Shelly $0.00
D. Explore & produce cooperative
advertising opportunities May Monthly February 2014 Cindy/Shelly $20,000.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
8
o
f
2
3
It
e
m
#
B
17
Design Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: Explore window graphics for vacant buildings
Actions Start Check-In Complete Lead Budget
A. Explore content for window art May Monthly Ongoing Julie $0.00
B. Identify vacant buildings June Monthly Ongoing Julie/Shelly $0.00
C. Work with building owners June Monthly Ongoing Julie/Shelly $0.00
D. Identify sponsorship opportunities June Monthly Ongoing Julie $0.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To improve funding for Main Street projects like annual “Light Up the Square” holiday lighting campaign
Actions Start Check-In Complete Lead Budget
A. Design & order 2013 ornament June Monthly October Committee/Shelly $3,500.00
B. Advertise, market & cross-promote 2013
ornament at Market Days and Stroll August Monthly December David/Shelly $1,000.00
C. Raise funds from the private sector for
2013 holiday lighting May Monthly October Linda/Amanda
$15,000 private
with $45,000
council match
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
1
9
o
f
2
3
It
e
m
#
B
18
GOAL 3: PROMOTING DOWNTOWN'S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To promote & support public art in the downtown overlay district
Actions Start Check-In Complete Lead Budget
A. Develop Call to Artists for downtown
mural May Monthly June Amanda/Taylor/
Shelly
$5,000.00*
Façade Fund
B. Select art with HARC approval August Monthly September Amanda/Julie $0.00
C. Install mural to unveil at Gallery
Georgetown event September Monthly October Michael/David $0.00
Objective 2: To improve & expand “Light Up the Square” holiday lighting in the downtown overlay district
Actions Start Check-In Complete Lead Budget
A. Identify expansion area for lighting &
assist with improvements to county
courthouse lighting
June Monthly October Linda/Amanda $0.00
B. Improve & implement Holiday Window
Lighting Contest June Monthly November Julie/Donna $0.00
Objective 3: Explore with Arts & Culture Board the feasibility of developing 8th Street alleyway into art park
Actions Start Check-In Complete Lead Budget
A. Schedule and hold forum with business
owners and city officials to discuss concept January 2014 Monthly May 2014 Amanda/
Julie/Shelly FY 2014 Budget
B. Determine interest in project and next
steps January 2014 Monthly May 2014 Amanda/
Julie/Shelly $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
2
0
o
f
2
3
It
e
m
#
B
19
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: Help strengthen current businesses thorough retention activities & potential expansion
Actions Start Check-In Complete Lead Budget
A. Host quarterly Breakfast Bite meetings
with relevant topics and informative
speakers
May Monthly Ongoing Marcy/Jim/Chet $1,000.00
B. Assemble and distribute new business
packets with information about GMSP & city
programs
May Monthly Ongoing Block Captains $100.00
C. Maintain contact with existing businesses
to address their needs & concerns May Monthly Ongoing Block Captains $0.00
D. Expand & update business & property
owners database May Monthly Ongoing Block Captains $0.00
E. Create email distribution list June Monthly Ongoing John/Vicki/Bob $0.00
F. Promote local businesses for example on
Small Business Saturday through social
media, print & videos
May Monthly Ongoing Beth/Chet $500.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
2
1
o
f
2
3
It
e
m
#
B
20
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To promote & support local arts for economic development
Actions Start Check-In Complete Lead Budget
A. Partner with the CVB and Arts & Culture
Boards to visit successful downtowns that
use arts as an economic development tool
June Monthly February 2014 Marcy/Julie $500.00
B. Encourage partnerships with
Southwestern and GISD Fine Arts Program in
an annual event
August Monthly April 2014 Bill/Julie $0.00
Objective 2: To promote the Façade and Sign Grant Program
Actions Start Check-In Complete Lead Budget
A. Educate new and existing businesses
about grants for façade & signage June Monthly Ongoing Block Captains $0.00
GOAL 3: PROMOTING DOWNTOWN'S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To encourage & promote Georgetown as a "University Town"
Actions Start Check-In Complete Lead Budget
A. Attend bi-monthly College Town
committee meetings May Quarterly Ongoing Marcy/Jim $0.00
B. Explore signage options such as banners
for downtown that recognize Southwestern May Monthly September Jim/Bob/Bill $2,500.00
C. Encourage business partnerships with
Southwestern to promote student & staff
involvement in downtown
May Monthly Ongoing Jim/Marcy/Chet $0.00
D. Promote sales of licensed Southwestern
merchandise downtown May Monthly Ongoing Jim/Bob $0.00
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
2
2
o
f
2
3
It
e
m
#
B
21
At
t
a
c
h
m
e
n
t
n
u
m
b
e
r
1
\
n
P
a
g
e
2
3
o
f
2
3
It
e
m
#
B
City of Georgetown, Texas
May 14, 2013
SUBJECT:
Consideration and discussion of proposed change in practices used by the City for procurement of vehicles --
Trina Bickford, Purchasing Manager, Paul Pausewang, Support Service Director and Micki Rundell, Chief
Financial Officer
ITEM SUMMARY:
Proposal. Staff recommends continuing the shift away from a single large bid invitation for all city vehicles
to include using cooperative purchasing contracts where available for all types of vehicle needs. This will
continue the staff time efficiencies and service improvements as part of the Vehicle Service Center (VSC)
initiative reviewed with GGAF last month. Using cooperative purchasing contracts also can provide lower
costs.
Current practice. The City makes an annual procurement of new vehicles for city wide use – all vehicles for
all departments are combined into one large bid invitation, and the award is made at one time after receipt of
Council approval. This is a very large and complex procurement that requires a great deal of staff time for
both Purchasing and the Vehicle Service Center. The specifications for all of the vehicles result in a large bid
invitation often exceeding 40 pages of details. Once the responses are received, tabulation of the bid and
determination of the award requires an additional investment of time all at once. This also results in a large
quantity of vehicles arriving simultaneously to be inspected and outfitted by the VSC. The splitting of
vehicle purchases reviewed last month will help, but the majority of our purchases remain part of a single
bid.
There are several advantages to using cooperative purchase contracts, such as HGAC, US Communities and
the BuyBoard.
The vehicles available have been publicly bid according to state law, so City staff time is reduced
duplicating this same process. Most heavy equipment is already purchased through these contracts.
Vehicles generally cost less on these contracts than the City receives in its bids. The City is a
relatively small buyer, so the contracts allow the City to take advantage of volume discounts.
Vehicles are available throughout the year with shorter delivery times. This allows the VSC and
the departments they serve to order vehicles and place them in service evenly throughout the year and
as best meets VSC and department needs. This further reduces the backlog of new vehicles sitting
on site and waiting to be made ready for service that occurs when one large bid is awarded.
This shift will require staff to present purchases to GGAF and Council for approval at various times during
the year, instead of in one or two large awards. However, the decrease in staff time in the bidding process far
outweighs this added paperwork. This shift will limit locally-owned and/or located vendors’ opportunities
to supply City vehicles. Most vendors on the contracts are in this area, many as close as Round Rock and
Austin. Out of 53 vehicles (excludes heavy equipment) purchased in the past 3 years, 14 were awarded to a
locally located vendor. Two heavy equipment items have been awarded to a locally-owned vendor, but they
were purchased using one of the cooperative contracts, not through the City’s bid process. Staff
recommends modification of the existing process to decrease costs in both time and money associated with
bidding vehicle procurements, and to better use the limited resources of the Vehicle Service Center
FINANCIAL IMPACT:
No increase in costs is anticipated – in addition to staff time savings from increased efficiency, the City
expects to receive better pricing through cooperative purchasing agreements.
SUBMITTED BY:
Cover Memo
Item # C
City of Georgetown, Texas
May 14, 2013
SUBJECT:
Overview of 2013 Appraisal Values for Georgetown and Williamson County -- Alvin Lankford, Chief
Appraiser, Williamson Central Appraisal District and Micki Rundell, Chief Financial Officer.
ITEM SUMMARY:
Alvin Lankford, Chief Appraiser for Williamson Central Appraisal District (WCAD) will present
information regarding the Districts services to property owners as well as provide an overview of the City’s
2013 Assessed Valuation.
FINANCIAL IMPACT:
None
SUBMITTED BY:
Cover Memo
Item # D
City of Georgetown, Texas
May 14, 2013
SUBJECT:
Sec. 551.071: Consultation with Attorney
-Advice from attorney about pending or contemplated litigation and other matters on which the attorney has
a duty to advise the City Council, including agenda items
- CTSUD Update
- Rivery Update
- LCRA Update
ITEM SUMMARY:
FINANCIAL IMPACT:
SUBMITTED BY:
Cover Memo
Item # E
City of Georgetown, Texas
May 14, 2013
SUBJECT:
Sec 551.074: Personnel Matters
- City Secretary Annual Performance Evaluation
ITEM SUMMARY:
FINANCIAL IMPACT:
SUBMITTED BY:
Cover Memo
Item # F