HomeMy WebLinkAboutAgenda CC 05.12.2015 WorkshopNotice of Meeting of the
Governing Body of the
City of Georgetown, Texas
MAY 12, 2015
The Georgetown City Council will meet on MAY 12, 2015 at 3:30 P.M. at the City Council Chambers, 101
E. 7th St., Georgetown, TX
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you
require assistance in participating at a public meeting due to a disability, as defined under the ADA,
reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City
Secretary's Office, least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at
113 East 8th Street for additional information; TTY users route through Relay Texas at 711.
Policy Development/Review Workshop -
A Budget - Economic Development Presentation -- Mark Thomas, Economic Development Director
B Presentation, discussion and possible direction regarding the Main Street Advisory Board annual
update -- David Kellerman, Main Street Advisory Board and Shelly Hargrove, Main Street Manager
C Update on the progress of the ADA Transition Plan -- Dave Hall, Building Official and Nat Waggoner,
Transportation Analyst
Executive Session
In compliance with the Open Meetings Act, Chapter 551, Government Code, Vernon's Texas Codes,
Annotated, the items listed below will be discussed in closed session and are subject to action in the regular
session.
D Sec. 551.071: Consultation with Attorney
- Advice from attorney about pending or contemplated litigation and other matters on which the
attorney has a duty to advise the City Council, including agenda items
- PSOTC Update
Sec. 551.074: Personnel Matters
- City Manager, City Attorney, City Secretary and Municipal Judge: Consideration of the appointment,
employment, evaluation, reassignment, duties, discipline, or dismissal
Adjournment
Certificate of Posting
I, Jessica Brettle, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice of
Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public at all
times, on the _____ day of _________________, 2015, at __________, and remained so posted for at least
72 continuous hours preceding the scheduled time of said meeting.
__________________________________
Jessica Brettle, City Secretary
City of Georgetown, Texas
City Council Agenda
May 12, 2015
SUBJECT:
Budget - Economic Development Presentation -- Mark Thomas, Economic Development Director
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
ATTACHMENTS:
Economic Development Presentation - Budget
Cover Memo
Item # A
Economic Development
Economic Development
Budget Presentation
May 12, 2015
Attachment number 1 \nPage 1 of 17
Item # A
Economic
Development
•Recruitment of new business
•Retention of existing business
•Redevelopment of vacant or blighted areas
•All of which…
Create or retain jobs
Increase property taxes
Increase sales tax
Increase utility revenue
Encourage capital investment
Expands economic options for retail and commercial uses
Produces goods & services for local consumption or exportation
Attachment number 1 \nPage 2 of 17
Item # A
TARGETED ECONOMIC SECTORS
•Data Centers/High Tech
•Corporate Headquarters/Technology Office
•Medical/Healthcare
•Lifesciences/Biosciences
•Clean Manufacturing:
•Surgical, medical & dental instruments
manufacturers
•Military related suppliers
•Motor vehicle suppliers
Attachment number 1 \nPage 3 of 17
Item # A
Sectors including….
•Research, development, testing companies: Electronic
components & accessories companies:
•Semiconductor products & semiconductor equipment
•Computers & peripherals companies
•Plastics & composites manufacturing companies:
Computer programming, data processing, other
computer services
•Software product & services companies
•Logistics & distribution companies
•Signature Destination projects
Attachment number 1 \nPage 4 of 17
Item # A
Economic Development
Council Direction
Sales tax/revenue generators
Target businesses that leverage property
taxes, sales taxes and utilities (electric)
Intergovernmental relations
Coordinate efforts with County, State & other
area entities
Signature destination projects:
Signature destination as an economic
development tool and quality of life generator
Attachment number 1 \nPage 5 of 17
Item # A
Economic Development
Council Direction
Recruitment, Retention and Expansion
Ensure efficient manageable development
processes
Ensure existing businesses needs are met
through regular meetings/contact
Target development that leverage existing
resources & utilities
Increase pro-active marketing efforts for job
generator projects, sales and property tax
generator projects and power user projects
Attachment number 1 \nPage 6 of 17
Item # A
Growth and Projects
City of Georgetown
Attachment number 1 \nPage 7 of 17
Item # A
South Georgetown Development 2002
City of Georgetown
Attachment number 1 \nPage 8 of 17
Item # A
South Georgetown Development 2014
City of Georgetown
Attachment number 1 \nPage 9 of 17
Item # A
South Georgetown New Build Projects since 2003
And Corresponding Strategic Plan Objective
•Tasus: Motor Vehicle Manufacturing
•Airborn: Military and Electronics Manufacturing
•Citi Group: Data Center
•Radiation Detection Company: Clean Manufacturing, Medical
Manufacturing
•Rocksprings Behavioral Hospital: Medical
•Georgetown Behavioral Health Institute: Medical
•Austin Avenue Medical Plaza: Medical
•Texas Life Sciences Collaboration Center: Life Sciences/Bio Technology
–Molecular Templates: Bio Technology
–Dispersol: Bio Technology
–Difusion: Bio Technology
–Celling Bioscience: Bio Technology
–KJ Scientific: Bio Technology
City of Georgetown
Attachment number 1 \nPage 10 of 17
Item # A
2015 Projects
•Summit at Rivery: Under construction
–Strategic plan objective: (Signature Destination)
•TOPE Spec building
–60,000 sq. ft. under construction now
–Strategic plan objective: (Clean Manufacturing)
•Inner Visions Speculative Building
–60,000 sq. ft. in two buildings being completed now
–30,000 sq. ft. expansion plan in building three when first two are
leased
–Strategic plan objectives: (Corporate Headquarters/Technology
Office , Medical/Healthcare, Lifesciences/Biosciences)
City of Georgetown
Attachment number 1 \nPage 11 of 17
Item # A
City of Georgetown
Inner Visions Spec Buildings 2015
TOPE Spec building 2015
TLCC Building II 2015
135,000 sq. ft. completing in 2015
Attachment number 1 \nPage 12 of 17
Item # A
Horizon Projects
•Westinghouse Road TIRZ
–Est. capital investment at build out +/- $500,000,000
–Planned +/- 1,000,000 sq. ft. of class A office space
–South Georgetown Gateway: (Council objective)
–Strategic Plan Objective: (Corporate Headquarters/Technology
Office, High Wage Jobs )
•Pecan Branch
–Big box retailers
–North Gateway (Council objective)
–In planning phase, begin construction 2016
–Strategic plan objective: (Sales and property tax generators, high
power users)
City of Georgetown
Attachment number 1 \nPage 13 of 17
Item # A
City of Georgetown
Summit at Rivery 2015 Ground Breaking
Attachment number 1 \nPage 14 of 17
Item # A
Department Resources
•Director of Economic Development
•Director of Retention and Expansion
•Administrative Assistant/Social Media/Proposals
City of Georgetown
Attachment number 1 \nPage 15 of 17
Item # A
Evaluation of Needs
•Business Development
–Lead generation
–Increase site visits
–Follow up with prospects
–Increase contacts with site selectors
–Project closure
City of Georgetown
Attachment number 1 \nPage 16 of 17
Item # A
Questions?
Additional direction?
Attachment number 1 \nPage 17 of 17
Item # A
City of Georgetown, Texas
City Council Agenda
May 12, 2015
SUBJECT:
Presentation, discussion and possible direction regarding the Main Street Advisory Board annual update --
David Kellerman, Main Street Advisory Board and Shelly Hargrove, Main Street Manager
ITEM SUMMARY:
Annual update to the City Council from the Main Street Advisory Board.
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Shelly Hargrove/jd
ATTACHMENTS:
DRAFT 2015 Action Plan
Cover Memo
Item # B
City of Georgetown
Main Street Program
Strategic Action Plan
2015-16
Produced by:
Texas Downtown Association
Attachment number 1 \nPage 1 of 41
Item # B
Table of Contents
Overview ........................................................................................................................................1
Review of Board Member Responsibilities ...............................................................................1
Review of 2014-15 Accomplishments.........................................................................................1
Downtown Stakeholder Survey Results ....................................................................................2
Goal and Plan Development .......................................................................................................3
Georgetown Main Street Program Strategic Action Plan 2015-2016 .....................................4
Goals and Objectives by Main Street’s Four-Point Committees ..........................................28
Organization Committee ...............................................................................................28
Promotion Committee ....................................................................................................32
Design Committee ..........................................................................................................37
Economic Restructuring Committee ............................................................................41
Attachment number 1 \nPage 2 of 41
Item # B
1
Overview
On Friday, April 10, 2015, board members and staff of the City of Georgetown’s Main
Street Program met at Gumbo’s North on the Downtown Georgetown Square. The
purpose of the meeting was to develop a strategic action plan for 2015-16 that included
goals, objectives and action steps for the year.
Catherine Sak, Executive Director of the Texas Downtown Association, served as
facilitator.
Review of Board Member Responsibilities
The board retreat was held following the monthly board meeting of the Georgetown
Main Street Advisory Board.
The first item on the agenda included an overview of the day and what board members
could expect. The board then reviewed board documents, including Vision and
Mission statements and Board Expectations, The Main Street Four-Point Approach and
the Board Accountability Agreement.
Review of 2015-16 Accomplishments
Next, Catherine asked the board to review its accomplishments from the previous year:
• The Georgetown Swirl event raised a record amount for the Main Street Façade
& Sign Grant Program, over $23,000
• Update of a New Business Guide brochure about GMSP grant programs and
services
• Cooperative advertising opportunities for Sunday Fundays in September and
Shop Small Saturday during the holidays
• New downtown mural unveiled during National Preservation Month
• New window signage matching the website for vacant storefronts
• Streamlined entry form for holiday events led to increased number of entrants
for the Light Up the Square Holiday Window Contest
• Hosted and promoted first Talk Like a Pirate Day in September
• Successful Breakfast Bites series focused on relevant topics like craft breweries,
crowdfunding, X Games coming to the region, etc.
• Sold out of Christmas ornament earlier than ever
• The total number of votes cast for the 2015 Toast of the Town awards program
increased over 400% from the previous year. The program recognizes
participating downtown retailers, local restaurants and Texas wineries through a
wine bottle plaque.
Attachment number 1 \nPage 3 of 41
Item # B
2
• The second annual Ladies Nite Out event held the Thursday before
Thanksgiving in November was very successful and led to the Downtown
Georgetown Association’s sponsorship of a similar event in the spring.
• The GMSP Shop Small Spree event to raise awareness of Small Business Saturday
was well attended and was cross-promoted by the Georgetown Chamber of
Commerce and Downtown Georgetown Association.
• The first Table on Main event is scheduled for next month to fundraiser for
downtown beautification and public art projects like the 8th Street Courtyard
project.
• A new downtown database is under development and will be an extraordinary
tool to identify trends, research data and share information.
• A part-time assistant temp was hired to contribute to GMSP efforts and assist
GMSP staff with program tasks.
• $15,000 was raised for the Light up the Square holiday lighting campaign, an
event that attracts both residents and visitors.
• Community partners were recruited to serve on subcommittees.
• Successful distribution and promotion of façade and sign grants.
• The egress issue for downtown’s 8th St. Courtyard project was addressed and the
adjacent building owners are supportive of the project.
• A solid partnership with Southwestern University contributed to another fun
downtown Homecoming Parade and Pep Rally.
• GMSP representatives supported SU’s Pirate Bike Program
• GMSP representatives attend monthly Arts & Culture organization lunch
meetings as well as quarterly Board Chair lunch meetings.
Downtown Stakeholder Survey Results
The City of Georgetown recently conducted a survey of downtown stakeholders to
collect input and opinions from citizens, visitors and business and property owners.
Forty individuals completed the survey, which was emailed out to downtown business
and property owners, downtown managers and downtown residents. The board
reviewed the findings and plans to develop separate surveys for customers and visitors.
(see attachment)
Goal and Plan Development
Goals for 2015-16 were reviewed. The board determined that the same goals should be
carried over:
• Attracting and retaining a healthy business mix
• Raising awareness and funding for Georgetown Main Street projects
• Promoting downtown’s unique image as a signature destination
Attachment number 1 \nPage 4 of 41
Item # B
3
Representatives from each of the four committees (Design, Economic Restructuring,
Organization and Promotion) then identified primary objectives for the year.
Board members divided themselves into small committee groups to discuss and
develop action steps for each committee. The board was reminded to be realistic and
aware of their time commitments when developing the plan.
Following is the 2015-16 Georgetown Main Street Program Strategic Action Plan:
Attachment number 1 \nPage 5 of 41
Item # B
4
GEORGETOWN MAIN STREET PROGRAM STRATEGIC ACTION PLAN 2015-2016
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Design
1. To maintain
uniform window
signage for
available
downtown
properties.
A. Identify available
properties and
contact property
owners
May Monthly April 2016 Sheila/Michael $0.00
B. Evaluate results
and modify as
needed
Ongoing Monthly April 2016 Sheila/Michael $0.00
2. To review
Wayfinding and
Signage Master
Plan.
Make
recommendations
for downtown and
prioritize areas of
need
May Monthly June 30 Michael/Cindy $15,000.00
Attachment number 1 \nPage 6 of 41
Item # B
5
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic
Restructuring
1. To help
strengthen and
retain current
businesses by
continuing
quarterly
Breakfast Bites
trainings and
other small
business
workshops with
relevant
downtown topics
and informative
speakers.
A. Discuss top
downtown trends
and make list of
potential topics and
speakers for the
year and potential
local partners.
May Monthly
meetings April 2016
Economic
Restructuring
Committee
$5,000.00
B. Reach out to new
downtown business
owners and
developers with
upcoming projects
and invite them to
attend/present.
May Monthly
meetings April 2016
Economic
Restructuring
Committee
$0.00
C. Confirm speakers
and date at least
one month in
advance
May Monthly
meetings
April, July,
October and
Jan 2016
Karen/Daniel $0.00
Attachment number 1 \nPage 7 of 41
Item # B
6
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic
Restructuring
1. To help
strengthen and
retain current
businesses by
continuing
quarterly
Breakfast Bites
trainings and
other small
business
workshops with
relevant
downtown topics
and informative
speakers.
D. Design and print
promotional
materials at least
two weeks in
advance to promote
Breakfast Bites
online through
social media and
through flyers
May
Monthly
April, July,
October and
Jan 2016
Karen/Daniel $400.00
E. Host event and
review survey
evaluations to plan
for next training
May Monthly
May, August,
November,
February
2016
Karen/Daniel $600.00
2. To welcome
potential/new
business owners
to downtown and
make them aware
of process and
marketing
opportunities.
Review Block
Captain Assignments
and New Business
Owner guide on a
semi-annual basis,
update and reprint
guide as needed for
distribution
April Monthly April 2016 Jim $750.00
Attachment number 1 \nPage 8 of 41
Item # B
7
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic
Restructuring
3. To support and
promote current
downtown
businesses
through via Shop
Small Spree
program, monthly
luncheons and
Block Captain
Visits.
A. Promote date
and event of Shop
Small Spree on Shop
Small Saturday –
Nov. 28 on social
media and PR
May Monthly November Karen/DGA/Chamber $200.00
B. Continue regular
meeting day and
select restaurant
location for monthly
luncheons and
notify Main Street
board and
committee
members
May Monthly April 2016 Cheryl $0.00
4. To
communicate
with downtown
business and
property owners
through a
maintained
downtown
database.
A. Provide training
to staff and board
on how to use
May Monthly Ongoing Vicki/Staff $0.00
Attachment number 1 \nPage 9 of 41
Item # B
8
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic
Restructuring
4. To
communicate
with downtown
business and
property owners
through a
maintained
downtown
database.
B. Communicate
with Block Captains
to get updated
contact information
on each downtown
property
May Monthly Ongoing Vicki/Staff $0.00
C. Update
downtown database
information
May Monthly Ongoing ER Committee &
Staff $0.00
Organization To maintain the
GMSP website.
A. Post 2015-16
GMSP Action Plan May June July Staff $0.00
B. Update list of
available properties
for businesses
downtown
June Monthly Ongoing Rusty $0.00
Attachment number 1 \nPage 10 of 41
Item # B
9
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Organization To maintain the
GMSP website.
C. List top requested
businesses from
stakeholder survey
June June July Staff $0.00
Promotions
To acknowledge
contributions
made by
downtown
businesses
promoting
downtown
Georgetown.
As needed, present
Main Street Star
Award at quarterly
Downtown Low
Down or Breakfast
Bites meetings.
May As needed April 2016 Trisha $50.00
Attachment number 1 \nPage 11 of 41
Item # B
10
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
1. To continue
funding for annual
“Light up the
Square” holiday
lighting campaign
through ornament
series.
A. Research
photographs and
select 2015
ornament subject
January
2015 Monthly Completed David $0.00
B. Determine final
ornament design,
number ordered
and box colors to
place order
May Monthly August David $5,500.00
C. Advertise, market
and cross-promote
2015 ornament
August Monthly December David $1,000.00
Attachment number 1 \nPage 12 of 41
Item # B
11
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
2. To continue
annual “Light up
the Square”
holiday lighting
contest to
promote current
businesses.
A. Revise online
entry form July Monthly September JJ/Amanda $0.00
B. Distribute forms
via email, social
media and through
quarterly Downtown
Low Down and
Breakfast Bites
meetings to
encourage
participation
September Monthly November JJ/Sheila $0.00
C. Select contest
judges and
encourage media
coverage
October Monthly November JJ/Amanda $0.00
D. Follow-up and
thanks to
participating
businesses and
media
October Monthly November JJ/Sheila/Amanda $0.00
Attachment number 1 \nPage 13 of 41
Item # B
12
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
3. To continue
annual “Light Up
the Square” light
funding through
solicitation of
donors.
A. Develop a master
list of current and
potential donors
May Monthly June JJ $0.00
B. Revise solicitation
letter/email and
social media efforts
May Monthly June JJ $0.00
C. Solicit donations July Monthly December JJ $0.00
D. Send handwritten
thank you notes to
donors
December Monthly January 2016 JJ $300.00
Attachment number 1 \nPage 14 of 41
Item # B
13
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Economic
Restructuring
To promote the
Façade and Sign
Grant Program to
downtown
business and
property owners.
A. Keep ongoing list
of completed façade
and sign grant
recipients and
schedule upcoming
dates for check
presentations near
current Main Street
meetings.
May Monthly April 2016 Cheryl $0.00
B. Schedule date a
week in advance
and printing of large
check. Invite Main
Street volunteers to
attend.
May Monthly Ongoing Cheryl $0.00
C. Follow through
with photographer
to make sure photos
are posted on city
websites and FB
pages and
encourage board
and committee
members to like and
share photos
May Monthly Ongoing Cheryl $0.00
Attachment number 1 \nPage 15 of 41
Item # B
14
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Organization
1. Produce the
Table on Main
fundraiser to
raise $10,000 to
support
downtown
beautification
and public art.
A. Produce fundraising
event December Monthly May 17 Lauryl/Jacque/Diane $14,000
B. Raise awareness of
National Preservation
Month during event
May 17 May 17
Ask Mayor to attend
event and talk about
preservation
$0.00
C. Evaluation of event
and write thank you
notes
June June June David $0.00
D. Volunteer
recognition/appreciation
reception with final
results
June June June David $300.00
E. Recruit co-chairs and
volunteers for 2016
event
October Monthly November David $0.00
2. To continue
volunteer
recruitment for
GMSP board &
committees.
Identify active citizens,
local leaders and
business owners from
the community and
invite them to get
involved with GMSP
May Monthly Ongoing Keirsten/Karen $0.00
Attachment number 1 \nPage 16 of 41
Item # B
15
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
1. To increase
awareness of
Small Business
Saturday and
funding for
downtown
lighting by
organizing and
producing annual
Ladies Nite Out
event to raise
$5,000.00.
A. Determine event
co-chairs April Monthly April Cindy/Kay/Becca $0.00
B. Work on theme,
graphics and décor April Monthly August Cindy/Shelly $1900.00
C. Determine
sponsorship levels
and recruit sponsors
May Monthly October Vicki/LNO
Committee $5000.00
D. Select a
volunteer
coordinator
May Monthly August Kay/Becca $0.00
E. Recruit
downtown host
businesses and
possibly Wolf Ranch
partners
May Monthly October Vicki/LNO
Committee $0.00
F. Secure
entertainment and
photographer
May Monthly September Blake $700.00
G. Solicit coupons
for swag bags and
prepare coupon
book
May Monthly September Kathy/Trisha $750.00
Attachment number 1 \nPage 17 of 41
Item # B
16
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
1. To increase
awareness of
Small Business
Saturday and
funding for
downtown
lighting by
organizing and
producing annual
Ladies Nite Out
event to raise
$5,000.00.
H. Coordinate
advertising and
publicity
May Monthly October Kay/Shelly $1,200.00
I. Promote and
secure freebies for
AmEx Shop Small
Saturday event
August Monthly September Shelly $0.00
J. Follow up with
thank you notes and
evaluation of event
Within 1
week after
event
December December Cindy/Kay/Becca $0.00
2. To increase
funding for the
Façade and Sign
Grant Program by
organizing and
producing the
annual
Georgetown Swirl
to raise at least
$20,000.00.
A. Determine venue
for registration and
VIP
April Monthly May Vicki/Cindy $0.00
B. Research
fundraising options
to raise $20,000.00
in sponsorships
May Monthly July Vicki/Shelly/Co-Chair $0.00
C. Determine
sponsorship levels
and print brochure
July Monthly September Vicki/Shelly/Co-Chair $250.00
Attachment number 1 \nPage 18 of 41
Item # B
17
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
2. To increase
funding for the
Façade and Sign
Grant Program by
organizing and
producing the
annual
Georgetown Swirl
to raise at least
$20,000.00
D. Determine
participating Texas
wineries
August Monthly January Shelly $0.00
E. Determine
participating local
restaurants
August Monthly January Trisha $300.00 prize
F. Secure downtown
retails for
participation and
event management
August Monthly January Karen $0.00
G. Secure
entertainment and
photographer
June Monthly September Vicki $1100.00
H. Secure rentals
and décor June Monthly September Kathy/Cindy $1700.00
I. Coordinate
graphics,
advertising, ticket
sales, social media
and publicity
June Monthly September Shelly $2500.00
Attachment number 1 \nPage 19 of 41
Item # B
18
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
2. To increase
funding for the
Façade and Sign
Grant Program by
organizing and
producing the
annual
Georgetown Swirl
to raise at least
$20,000.00.
J. Select a volunteer
coordinator June Monthly September Kay/Becca $0.00
K. Select a VIP
Coordinator and
Registration and
plan Reception
June Monthly September Cindy/Trisha $4000.00
L. Evaluate and
celebrate success of
event and announce
Toast of the Town
Awards
Within 1
week after
the event
March/April April Vicki/Co-Chair $500.00
Attachment number 1 \nPage 20 of 41
Item # B
19
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
1. To continue to
explore the
development of
8th Street Alley
into a downtown
public art space
/courtyard.
A. Partner with Arts
& Culture Board to
plan exploratory
meeting with
property owners
and tenants.
April Monthly May Amanda/Eric $300.00
B. Work with
architect and
stakeholders on
initial design plan
May Monthly December Amanda/Eric $10,000.00
C. Secure property
and leases through
the City’s legal
department
May Monthly April 2016 Amanda/Eric $0.00
2. To continue to
beautify
downtown
Georgetown by
becoming a Keep
Texas Beautiful
affiliate.
A. Complete 8-step
affiliate process April Monthly July Taylor $100.00
B. Plan inaugural
KTG event July Monthly April 2016 Taylor $500.00
C. Explore
beautification
projects and GCAA
grant funding
May Monthly February Taylor $0.00
Attachment number 1 \nPage 21 of 41
Item # B
20
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
3. To identify
areas of
improvement for
downtown
lighting.
A. Coordinate a
downtown light
walk
May Monthly April 2016 Taylor/Cindy $0.00
B. Present
recommendations
to stakeholders
May Monthly April 2016 Taylor/Cindy $0.00
4. To explore
bringing a farmers
market to
downtown.
A. Contact local
farmers markets May Monthly April 2016 Taylor/Amanda $0.00
B. Present
recommendations
to stakeholders
January
2016 Monthly April 2016 Taylor/Amanda $0.00
C. Implement
downtown farmers
market
February
2016 Monthly April 2016 Taylor/Amanda $0.00
Attachment number 1 \nPage 22 of 41
Item # B
21
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
5. To research
landscape
architects for
downtown
gateways.
A. Set meeting with
TMSP architect May Monthly April 2016 Amanda/Sheila $0.00
B. Present
recommendations May Monthly April 2016 Amanda/Sheila $0.00
Economic
Restructuring
1. To promote
and support
promotion of
downtown as a
Cultural District
by using the arts
as economic
development.
A. Partner with
CVB, HARC and Arts
& Culture Boards to
visit successful
Texas downtowns
that use arts as an
economic
development tool to
gain new ideas
May Monthly April 2016 Jim/Chet $1000
2. To encourage
and promote
Georgetown as a
College Town.
A. Attend bi-
monthly College
Town Committee
meetings to
continue developing
partnerships with
Southwestern
University
May Monthly April 2016 Jim $0.00
Attachment number 1 \nPage 23 of 41
Item # B
22
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Economic
Restructuring
2. To encourage
and promote
Georgetown as a
College Town.
B. Meet with
Southwestern
University staff to
continue hosting
pep rallies and
homecoming parade
downtown
June Monthly November Jim $0.00
C. Communicate
and market with
downtown
businesses special
Southwestern
University event
dates (i.e. football
home games) in
order to be
prepared for visitors
May Monthly November Karen $1000.00
Organization
To increase
involvement with
other downtown
and community
organizations.
A. Recruit
committee
members from the
Chamber,
Georgetown Art
Works,
Southwestern
University, GISD,
Palace Theatre, The
Williamson
Museum, DGA, etc.
May Monthly April 2016 Keirsten $0.00
Attachment number 1 \nPage 24 of 41
Item # B
23
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Organization
To increase
involvement with
other downtown
and community
organizations.
B. Explore
opportunities to
have more
community-wide
activities based in
downtown, i.e.
Ringing Salvation
Army bell each
holiday season,
selling Girl Scout
cookies at a DT
location, etc.
May Monthly April 2016 Lauryl/Keirsten $0.00
C. Communicate
with other city
board & local
organization
liaisons/chairs to
share DT events &
projects with
Chamber,
Georgetown Art
Works,
Southwestern
University,
Georgetown
Heritage Society,
Palace Theatre,
Williamson
Museum, DGA, etc.
April Every two
months
February
2016 David/Vicki $0.00
Attachment number 1 \nPage 25 of 41
Item # B
24
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
To use consistent
image and
message when
marketing
downtown
Georgetown.
Explore and produce
cooperative
advertising
opportunities such
as a downtown
coupon book,
holiday advertising
and an
extended/weekend
hours campaign
June Monthly April 2016 Kay/Shelly $15,000.00
Attachment number 1 \nPage 26 of 41
Item # B
25
Design Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: To maintain uniform window signage for available downtown properties.
Actions Start Check-In Complete Lead Budget
A. Identify available properties and contact
property owners May Monthly April 2016 Sheila/Michael $0.00
B. Evaluate results and modify as needed Ongoing Monthly April 2016 Sheila/Michael $0.00
Objective 2: To review Wayfinding and Signage Master Plan.
Actions Start Check-In Complete Lead Budget
Make recommendations for downtown and
prioritize areas of need May Monthly June 30 Michael/Cindy $15,000.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To continue funding for annual “Light up the Square” holiday lighting campaign through ornament series.
Actions Start Check-In Complete Lead Budget
A. Research photographs and select 2015
ornament subject January 2015 Monthly Completed David $0.00
B. Determine final ornament design, number
ordered and box colors to place order May Monthly August David $5,500.00
C. Advertise, market and cross-promote 2015
ornament August Monthly December David $1,000.00
Attachment number 1 \nPage 27 of 41
Item # B
26
Design Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 2: To continue annual “Light up the Square” holiday lighting contest to promote current businesses.
Actions Start Check-In Complete Lead Budget
A. Revise online entry form July Monthly September JJ/Amanda $0.00
B. Distribute forms via email, social media and
through quarterly Downtown Low Down and
Breakfast Bites meetings to encourage
participation
September Monthly November JJ/Sheila $0.00
C. Select contest judges and encourage media
coverage October Monthly November JJ/Amanda $0.00
D. Follow-up and thanks to participating
businesses and media October Monthly November JJ/Sheila/Amanda $0.00
Objective 3: To continue annual “Light Up the Square” light funding through solicitation of donors.
Actions Start Check-In Complete Lead Budget
A. Develop a master list of current and potential
donors May Monthly June JJ $0.00
B. Revise solicitation letter/email and social media
efforts May Monthly June JJ $0.00
C. Solicit donations July Monthly December JJ $0.00
D. Send handwritten thank you notes to donors December Monthly January 2016 JJ $300.00
Attachment number 1 \nPage 28 of 41
Item # B
27
Design Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To continue to explore the development of 8th Street Alley into a downtown public art space /courtyard.
Actions Start Check-In Complete Lead Budget
A. Partner with Arts & Culture Board to plan
exploratory meeting with property owners and
tenants.
April Monthly May Amanda/Eric $300.00
B. Work with architect and stakeholders on initial
design plan May Monthly December Amanda/Eric $10,000.00
C. Secure property and leases through the City’s
legal department May Monthly April 2016 Amanda/Eric $0.00
Objective 2: To continue to beautify downtown Georgetown by becoming a Keep Texas Beautiful affiliate.
Actions Start Check-In Complete Lead Budget
A. Complete 8-step affiliate process April Monthly July Taylor $100.00
B. Plan inaugural KTG event July Monthly April 2016 Taylor $500.00
C. Explore beautification projects and GCAA grant
funding May Monthly February Taylor $0.00
Objective 3: To identify areas of improvement for downtown lighting.
Actions Start Check-In Complete Lead Budget
A. Coordinate a downtown light walk May Monthly April 2016 Taylor/Cindy $0.00
B. Present recommendations to stakeholders May Monthly April 2016 Taylor/Cindy $0.00
Attachment number 1 \nPage 29 of 41
Item # B
28
Design Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 4: To explore bringing a farmers market to downtown.
Actions Start Check-In Complete Lead Budget
A. Contact local farmers markets May Monthly April 2016 Taylor/Amanda $0.00
B. Present recommendations to stakeholders January 2016 Monthly April 2016 Taylor/Amanda $0.00
C. Implement downtown farmers market February 2016 Monthly April 2016 Taylor/Amanda $0.00
Objective 5: To research landscape architects for downtown gateways.
Actions Start Check-In Complete Lead Budget
A. Set meeting with TMSP architect May Monthly April 2016 Amanda/Sheila $0.00
B. Present recommendations May Monthly April 2016 Amanda/Sheila $0.00
Attachment number 1 \nPage 30 of 41
Item # B
29
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops
with relevant downtown topics and informative speakers.
Actions Start Check-In Complete Lead Budget
A. Discuss top downtown trends and make list of
potential topics and speakers for the year and
potential local partners.
May Monthly
meetings April 2016
Economic
Restructuring
Committee
$5,000.00
B. Reach out to new downtown business owners
and developers with upcoming projects and invite
them to attend/present.
May Monthly
meetings April 2016
Economic
Restructuring
Committee
$0.00
C. Confirm speakers and date at least one month
in advance May Monthly
meetings
April, July,
October and
Jan 2016
Karen/Daniel $0.00
D. Design and print promotional materials at least
two weeks in advance to promote Breakfast Bites
online through social media and through flyers
May
Monthly
April, July,
October and
Jan 2016
Karen/Daniel $400.00
E. Host event and review survey evaluations to
plan for next training May Monthly
May, August,
November,
February 2016
Karen/Daniel $600.00
Attachment number 1 \nPage 31 of 41
Item # B
30
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 2: To welcome potential/new business owners to downtown and make them aware of process and marketing opportunities.
Actions Start Check-In Complete Lead Budget
Review Block Captain Assignments and New
Business Owner guide on a semi-annual basis,
update and reprint guide as needed for
distribution
April Monthly April 2016 Jim $750.00
Objective 3: To support and promote current downtown businesses through via Shop Small Spree program, monthly luncheons and Block Captain
Visits.
Actions Start Check-In Complete Lead Budget
A. Promote date and event of Shop Small Spree on
Shop Small Saturday – Nov. 28 on social media and
PR
May Monthly November Karen/DGA/Chamber $200.00
B. Continue regular meeting day and select
restaurant location for monthly luncheons and
notify Main Street board and committee members
May Monthly April 2016 Cheryl $0.00
Attachment number 1 \nPage 32 of 41
Item # B
31
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 4: To communicate with downtown business and property owners through a maintained downtown database.
Actions Start Check-In Complete Lead Budget
A. Provide training to staff and board on how to
use May Monthly Ongoing Vicki/Staff $0.00
B. Communicate with Block Captains to get
updated contact information on each downtown
property
May Monthly Ongoing Vicki/Staff $0.00
C. Update downtown database information May Monthly Ongoing ER Committee & Staff $0.00
Attachment number 1 \nPage 33 of 41
Item # B
32
Economic Restructuring Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective: To promote the Façade and Sign Grant Program to downtown business and property owners.
Actions Start Check-In Complete Lead Budget
A. Keep ongoing list of completed façade and sign
grant recipients and schedule upcoming dates for
check presentations near current Main Street
meetings.
May Monthly April 2016 Cheryl $0.00
B. Schedule date a week in advance and printing
of large check. Invite Main Street volunteers to
attend.
May Monthly Ongoing Cheryl $0.00
C. Follow through with photographer to make sure
photos are posted on city websites and FB pages
and encourage board and committee members to
like and share photos.
May Monthly Ongoing Cheryl $0.00
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To promote and support promotion of downtown as a Cultural District by using the arts as economic development.
Actions Start Check-In Complete Lead Budget
A. Partner with CVB, HARC and Arts & Culture
Boards to visit successful Texas downtowns that
use arts as an economic development tool to gain
new ideas
May Monthly April 2016 Jim/Chet $1,000.00
Attachment number 1 \nPage 34 of 41
Item # B
33
Economic Restructuring Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 2: To encourage and promote Georgetown as a College Town.
Actions Start Check-In Complete Lead Budget
A. Attend bi-monthly College Town Committee
meetings to continue developing partnerships
with Southwestern University.
May Monthly April 2016 Jim $0.00
B. Meet with Southwestern University staff to
continue hosting pep rallies and homecoming
parade downtown.
June Monthly November Jim $0.00
C. Communicate and market with downtown
businesses special Southwestern University event
dates (i.e. football home games) in order to be
prepared for visitors.
May Monthly November Karen $1000.00
Attachment number 1 \nPage 35 of 41
Item # B
34
Organization Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective: To maintain the GMSP website.
Actions Start Check-In Complete Lead Budget
A. Post 2015-16 GMSP Action Plan. May June July Staff $0.00
B. Update list of available properties for
businesses downtown. June Monthly Ongoing Rusty $0.00
C. List top requested businesses from stakeholder
survey. June June July Staff $0.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To produce the Table on Main fundraiser to raise $10,000 to support downtown beautification and public art.
Actions Start Check-In Complete Lead Budget
A. Produce fundraising event December Monthly May 17 Lauryl/Jacque/Diane $14,000
B. Raise awareness of National Preservation
Month during event May 17 May 17
Ask Mayor to attend
event and talk about
preservation
$0.00
C. Evaluation of event and write thank you notes June June June David $0.00
D. Volunteer recognition/appreciation reception
with final results June June June David $300.00
E. Recruit co-chairs and volunteers for 2016 event October Monthly November David $0.00
Attachment number 1 \nPage 36 of 41
Item # B
35
Organization Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 2: To continue volunteer recruitment for GMSP board & committees.
Actions Start Check-In Complete Lead Budget
Identify active citizens, local leaders and business
owners from the community and invite them to
get involved with GMSP
May Monthly Ongoing Keirsten/Karen $0.00
Organization Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective: To increase involvement with other downtown and community organizations.
Actions Start Check-In Complete Lead Budget
A. Recruit committee members from the
Chamber, Georgetown Art Works, Southwestern
University, GISD, Palace Theatre, The Williamson
Museum, DGA, etc.
May Monthly April 2016 Keirsten $0.00
B. Explore opportunities to have more community-
wide activities based in downtown, i.e. Ringing
Salvation Army bell each holiday season, selling
Girl Scout cookies at a DT location, etc.
May Monthly April 2016 Lauryl/Keirsten $0.00
C. Communicate with other city board & local
organization liaisons/chairs to share DT events &
projects with Chamber, Georgetown Art Works,
Southwestern University, Georgetown Heritage
Society, Palace Theatre, Williamson Museum,
DGA, etc.
April Every two
months February 2016 David/Vicki $0.00
Attachment number 1 \nPage 37 of 41
Item # B
36
Promotions Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective: To acknowledge contributions made by downtown businesses promoting downtown Georgetown.
Actions Start Check-In Complete Lead Budget
As needed, present Main Street Star Award at
quarterly Downtown Low Down or Breakfast Bites
meetings.
May As needed April 2016 Trisha $50.00
Promotions Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out
event to raise $5,000.00.
Actions Start Check-In Complete Lead Budget
A. Determine event co-chairs April Monthly April Cindy/Kay/Becca $0.00
B. Work on theme, graphics and décor April Monthly August Cindy/Shelly $1900.00
C. Determine sponsorship levels and recruit
sponsors May Monthly October Vicki/LNO Committee $5000.00
D. Select a volunteer coordinator May Monthly August Kay/Becca $0.00
E. Recruit downtown host businesses and possibly
Wolf Ranch partners May Monthly October Vicki/LNO Committee $0.00
Attachment number 1 \nPage 38 of 41
Item # B
37
Promotions Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out
event to raise $5,000.00.
Actions Start Check-In Complete Lead Budget
F. Secure entertainment and photographer May Monthly September Blake $700.00
G. Solicit coupons for swag bags and prepare
coupon book May Monthly September Kathy/Trisha $750.00
H. Coordinate advertising and publicity May Monthly October Kay/Shelly $1,200.00
I. Promote and secure freebies for AmEx Shop
Small Saturday event August Monthly September Shelly $0.00
J. Follow up with thank you notes and evaluation
of event
Within 1 week
after event December December Cindy/Kay/Becca $0.00
Objective 2: To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least
$20,000.00.
Actions Start Check-In Complete Lead Budget
A. Determine venue for registration and VIP April Monthly May Vicki/Cindy $0.00
B. Research fundraising options to raise
$20,000.00 in sponsorships May Monthly July Vicki/Shelly/Co-Chair $0.00
C. Determine sponsorship levels and print
brochure July Monthly September Vicki/Shelly/Co-Chair $250.00
Attachment number 1 \nPage 39 of 41
Item # B
38
Promotions Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 2: To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least
$20,000.00.
Actions Start Check-In Complete Lead Budget
D. Determine participating Texas wineries August Monthly January Shelly $0.00
E. Determine participating local restaurants August Monthly January Trisha $300.00 prize
F. Secure downtown retails for participation and
event management August Monthly January Karen $0.00
G. Secure entertainment and photographer June Monthly September Vicki $1100.00
H. Secure rentals and décor June Monthly September Kathy/Cindy $1700.00
I. Coordinate graphics, advertising, ticket sales,
social media and publicity June Monthly September Shelly $2500.00
J. Select a volunteer coordinator June Monthly September Kay/Becca $0.00
K. Select a VIP Coordinator and Registration June Monthly September Cindy/Trisha $0.00
L. Evaluate and celebrate success of event and
announce Toast of the Town Awards
Within 1 week
after the event March/April April Vicki/Co-Chair $500.00
Attachment number 1 \nPage 40 of 41
Item # B
39
Promotions Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective: To use consistent image and message when marketing downtown Georgetown.
Actions Start Check-In Complete Lead Budget
Explore and produce cooperative advertising
opportunities such as a downtown coupon book,
holiday advertising and an extended/weekend
hours campaign
June Monthly April 2016 Kay/Shelly $15,000.00
Attachment number 1 \nPage 41 of 41
Item # B
City of Georgetown, Texas
City Council Agenda
May 12, 2015
SUBJECT:
Update on the progress of the ADA Transition Plan -- Dave Hall, Building Official and Nat Waggoner,
Transportation Analyst
ITEM SUMMARY:
FINANCIAL IMPACT:
To Be Considered
SUBMITTED BY:
Cover Memo
Item # C
City of Georgetown, Texas
City Council Agenda
May 12, 2015
SUBJECT:
Sec. 551.071: Consultation with Attorney
- Advice from attorney about pending or contemplated litigation and other matters on which the attorney has
a duty to advise the City Council, including agenda items
- PSOTC Update
Sec. 551.074: Personnel Matters
- City Manager, City Attorney, City Secretary and Municipal Judge: Consideration of the appointment,
employment, evaluation, reassignment, duties, discipline, or dismissal
ITEM SUMMARY:
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Cover Memo
Item # D