HomeMy WebLinkAboutAgenda CC 03.26.2013 WorkshopNotice of Meeting of the
Governing Body of the
City of Georgetown, Texas
MARCH 26, 2013
The Georgetown City Council will meet on MARCH 26, 2013 at 2:00 P.M. at the Council Chambers at 101
E. 7th Street, Georgetown, Texas
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (ADA). If you
require assistance in participating at a public meeting due to a disability, as defined under the ADA,
reasonable assistance, adaptations, or accommodations will be provided upon request. Please contact the City
Secretary's Office, least four (4) days prior to the scheduled meeting date, at (512) 930-3652 or City Hall at
113 East 8th Street for additional information; TTY users route through Relay Texas at 711.
Policy Development/Review Workshop -
A Consideration of a draft strategic plan for arts and culture in the City of Georgetown -- Eric P.
Lashley, Director, Georgetown Public Library and Laurie Brewer, Assistant City Manager
B Convention and Visitors Bureau Goal Setting -- Laurie Brewer, Assistant City Manager and Stephanie
Blanck, CVB Board Secretary
C Overview of possible self-insuring City of Georgetown employee health benefits -- Kevin Russell,
Director of Human Resources & Civil Service and Micki Rundell, Chief Financial Officer
D Discussion regarding the city's long-term Annexation Strategy-- Andrew Spurgin, Planning Director
and Jordan Maddox, Principal Planner
E Discussion of Implementation of Unified Development Code provisions for mobile or outdoor food
vending -- Andrew Spurgin, Planning Director
Executive Session
In compliance with the Open Meetings Act, Chapter 551, Government Code, Vernon's Texas Codes,
Annotated, the items listed below will be discussed in closed session and are subject to action in the regular
session.
F Sec. 551.071: Consultation with Attorney
- Advice from attorney about pending or contemplated litigation and other matters on which the
attorney has a duty to advise the City Council, including agenda items
- LCRA Update
- Rivery Update
- Deliberation concerning the Definitive Agreement with Chisholm Trail Special Utility District -- Jim
Briggs, General Manager of Utilities
G Sec. 551.072: Deliberation about Real Property
- Deliberation concerning the purchase of 0.567 Acres (Parcel 205) from Williamson Burnet County
Opportunities, Inc. in connection with FM 1460 -- Edward G. Polasek, AICP, Transportation Services
Director and Terri Glasby Calhoun, Real Estate Services Coordinator
H Sec 551.074: Personnel Matters
- City Manager Annual Performance Evaluation
Adjournment
Certificate of Posting
I, Jessica Brettle, City Secretary for the City of Georgetown, Texas, do hereby certify that this Notice of
Meeting was posted at City Hall, 113 E. 8th Street, a place readily accessible to the general public at all
times, on the _____ day of _________________, 2013, at __________, and remained so posted for at least
72 continuous hours preceding the scheduled time of said meeting.
__________________________________
Jessica Brettle, City Secretary
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Consideration of a draft strategic plan for arts and culture in the City of Georgetown -- Eric P. Lashley,
Director, Georgetown Public Library and Laurie Brewer, Assistant City Manager
ITEM SUMMARY:
The purpose of the Arts and Culture Board’s Strategic Plan is to establish goals and objectives to accomplish
the directives established in the Board’s bylaws. Two of the City’s major planning documents, the 2030
Comprehensive Plan and the Downtown Master Plan, call for promoting and establishing more arts and
cultural venues and events. The 2030 Comprehensive Plan calls for the City to invest in arts and cultural
facilities and to establish Georgetown as a cultural destination by promoting a vibrant community of artists
and artisans. The Downtown Master Plan calls for more arts and cultural venues for the downtown and the
creation of an arts, cultural, and entertainment district. The formulation of an art and culture strategic plan
helps meet the goals of these two plans.
Members of the Arts and Culture Board believe a vibrant arts community and cultural offerings are good for
the quality of life for residents, will attract visitors, and will assist Georgetown in becoming a “city of
excellence.” The plan incorporates seven major goals:
I. Establish and foster a vibrant art center as a major component of a downtown arts, cultural, and
entertainment district.
II. Develop a sustainable arts in public places program for the City of Georgetown.
III. Encourage the development of a thriving arts, cultural, and entertainment district in the
downtown.
IV. Improve access to information as well as assist in the promotion of local arts and cultural
events.
V. Provide grants to local nonprofit arts organizations.
VI. Attain the Cultural District Designation from the Texas Commission on the Arts.
VII. Hire a Director of Arts and Culture to coordinate the arts and cultural activities of the City and
work with local nonprofit arts organizations to improve the quality of life in Georgetown.
FINANCIAL IMPACT:
While Council has already approved funding for such aspects of the plan as the Georgetown Arts Center,
other aspects of the proposed strategic plan, such as grants to arts nonprofits and hiring a director of arts and
culture, will require long-term financial commitments.
SUBMITTED BY:
Eric P. Lashley
ATTACHMENTS:
Draft Arts and Culture Strategic Plan for Georgetown
Cover Memo
Item # A
A CITY OF EXCELLENCE: ARTS AND CULTURE STRATEGIC PLAN
CITY OF GEORGETOWN
2013-2018
Current Banner Project - Nick Ramos – Graphismo
Attachment number 1 \nPage 1 of 16
Item # A
Purifying Mask by Jean Townsend
Arts and Culture Board Members
Philip Baker – Chair
Amanda Still – Vice Chair
Liz Stewart - Secretary
Dar Richardson
Shana Nichols
Gary Anderson
Staff Liaisons: Judy Fabry and Eric P. Lashley
City Council
George Garver – Mayor
Danny Meigs – Mayor Pro Tem
Patty Eason
Tommy Gonzalez
Jerry Hammerlun
Troy Hellmann
Rachael Jonrowe
Bill Sattler
City Management
Paul Brandenburg – City Manager
Laurie Brewer – Assistant City Manager
Josephine by Belinda del Pesco
Attachment number 1 \nPage 2 of 16
Item # A
DRAFT: A CITY OF EXCELLENCE: Arts and Culture Strategic Plan
City of Georgetown
2013-2018
The aim of art is to represent not the outward appearance of things, but their inward significance - Artistole
Gary Wang – Wang Architects
Executive Summary
The Arts and Culture Board was established for the purpose of actively pursuing the
placement of public art in public places and serving to coordinate, promote and support
public access to the arts. The Board also was established to encourage, stimulate, promote
and foster programs for the cultural enrichment of the City, thereby contributing to the
quality of life in Georgetown, and to develop an awareness of the value of the arts in the
business community, local government and the general public.
According to the Arts and Culture Board’s bylaws, the Board is directed to:
1. Ensure the arts continue to be of value as an integral part of Georgetown;
2. Seek to improve communication and organization of the activities in the Georgetown
arts community;
Attachment number 1 \nPage 3 of 16
Item # A
3. Promote the arts in Georgetown to enrich the lives of its residents through education
and demonstration;
4. Assist other City boards, commissions and committees and the City Council in using
public art to enhance development in public parks and other public lands and
structures;
5. Advise other City boards, commissions and committees and City departments
regarding artistic components of municipal projects under consideration by the City
and serve as a resource for artistic components of private developments;
6. Develop and recommend to the City Council policies and programs that would
enhance and encourage planning, placement and maintenance of public displays of
art in locations open to the public within the community:
7. Encourage connections with other local, regional and national organizations working
for the benefit of art and preservation of artistic values, and other similar activities;
8. Recognize and encourage groups and organizations that enrich Georgetown life by
bringing cultural and artistic values and artifacts to the City; and
9. Pursue funding, including gifts and grants, for support of art programs and activities
and the procurement of public art.
Danielle’s Dream by Dan Pogue
Attachment number 1 \nPage 4 of 16
Item # A
Purpose
The purpose of the Arts and Culture Board’s Strategic Plan is to establish goals and
objectives to accomplish the directives established in the Board’s bylaws. Two of the City’s
major planning documents, the 2030 Comprehensive Plan and the Downtown Master Plan,
call for promoting and establishing more arts and cultural venues and events. The 2030
Comprehensive Plan calls for the City to invest in arts and cultural facilities and to establish
Georgetown as a cultural destination by promoting a vibrant community of artists and
artisans. The Downtown Master Plan calls for more arts and cultural venues for the
downtown and the creation of an arts, cultural, and entertainment district. The formulation
of an art and culture strategic plan helps meet the goals of these two plans.
Members of the Arts and Culture Board believe a vibrant arts community and cultural
offerings are good for the quality of life for residents, will attract visitors, and will assist
Georgetown in becoming a “city of excellence.” The plan incorporates seven major goals:
I. Establish and foster a vibrant art center as a major component of a downtown arts,
cultural, and entertainment district.
II. Develop a sustainable arts in public places program for the City of Georgetown.
III. Encourage the development of a thriving arts, cultural, and entertainment district in
the downtown.
IV. Improve access to information as well as assist in the promotion of local arts and
cultural events.
V. Provide grants to local nonprofit arts organizations.
VI. Attain the Cultural District Designation from the Texas Commission on the Arts.
VII. Hire a Director of Arts and Culture to coordinate the arts and cultural activities of the
City and work with local nonprofit arts organizations to improve the quality of life in
Georgetown.
Attachment number 1 \nPage 5 of 16
Item # A
Waterin the Work Mules by Bob Coffee
Goals, Objectives, and Strategies
Goal I. Establish and foster a vibrant art center as a major component of a
downtown arts, cultural, and entertainment district.
Objective 1: Insure art center is open an average of 180 hours per month.
Strategies
a. Partner with a nonprofit arts organization to provide volunteers to staff the art center during
all hours of operation.
b. Work with nonprofit to establish a liaison between the nonprofit and City.
c. Work with nonprofit to determine staffing schedules and recruit volunteers.
d. Work with nonprofit to recruit and train volunteers.
Attachment number 1 \nPage 6 of 16
Item # A
Objective 2: Attract 2,000 visitors per month to the art center.
Strategies
a. Schedule an art show every month.
b. Organize an artist’s reception each month.
c. Coordinate and schedule art classes for children and adults.
d. Promote using the art center for receptions and other gatherings.
e. Participate in the First Friday events on the Square.
f. Participate in Red Poppy Festival, Christmas Stroll, and other major events on the Square.
Objective 3: Establish innovative arts education programs for adults and children to demonstrate
the effectiveness of the arts in enhancing the quality of life for the community.
Strategy
a. Identify and partner with nonprofit children’s outreach programs to provide arts education.
Objective 4: Investigate the feasibility of an incubator work space for artists, to be located near
the art center.
Strategies
a. Locate appropriate facility.
b. Facilitate meetings with working artists to gauge interest.
c. Conduct a feasibility study.
d. Research economic development funding for an incubator space.
Attachment number 1 \nPage 7 of 16
Item # A
Objective 5: Investigate the feasibility of an Artist in Residency program
Strategies
a. Contact representatives of the Sarofim School of Fine Arts at Southwestern University to
determine whether there is interest in collaborating in the establishment of a residency
program.
b. Determine goals of the residency program.
c. Establish criteria for the selection of artist.
d. Establish budget for program.
Goal II. Develop a sustainable arts in public places program for the
City of Georgetown.
Strength by Julio Sanchez De Alba Main Street Program Mural 2005
Objective 1: Maintain partnership with Texas Society of Sculptors.
Strategies
a. Support annual Texas Society of Sculptors show at the Georgetown Public Library.
b. Provide stipends to artists who loan work for the downtown and parks.
c. Purchase a piece of sculpture for the City each year from a member of the Texas
Society of Sculptors.
d. Plan for a sculpture component in the future Garey Park.
Attachment number 1 \nPage 8 of 16
Item # A
Thru by Davin Hoyt A Quarter of Four by Judith Shriner
Objective 2: Expand utility box art project
Strategies
a. Work with the Street Department and Georgetown Utility Systems to identify utility
boxes available for artwork.
b. Establish criteria for selecting artists.
c. Publish a call for artists.
Objective 3: Expand public art displays in City facilities.
Strategies
a. Gain Council approval.
b. Establish staff liaison for each appropriate City facility to coordinate display of works
of art.
c. Establish a percentage for art in new construction projects that are appropriate.
d. Encourage the use of murals, tile mosaics and other forms of art work in new
construction projects.
Attachment number 1 \nPage 9 of 16
Item # A
Nick Ramos – Graphismo Boots by Jean Townsend
Objective 4: Expand lamp post banner project.
Strategies
a. Establish committee to identify lamp post locations and to create an annual calendar
of banner displays.
b. Utilize lamp post banners to publicize special seasonal events.
c. Utilize lamp post banners to encourage visitation to the downtown.
Attachment number 1 \nPage 10 of 16
Item # A
Goal III. Encourage the development of a thriving arts, cultural, and
entertainment district in the downtown.
Objective 1: Work with Historic District Planner, other City staff, and consultants to update
the Downtown Master Plan.
Strategies
a. Attend public meetings to provide input.
b. Research other communities that have thriving arts, cultural, and entertainment
districts.
Objective 2: Advocate for an amphitheater in the downtown.
Strategies
a. Work with consultants and community partners to update the Downtown Master
Plan.
b. Work with local performing arts organizations to gauge interest in an amphitheater
project.
c. Research other communities that have an amphitheater.
d. Identify locations in the downtown that could accommodate an amphitheater.
Attachment number 1 \nPage 11 of 16
Item # A
Neal’s Yard London
Objective 3: Develop an art park in the downtown.
Strategies
a. Work with the Parks and Recreation Department to identify potential areas that
could be developed as an arts park.
b. Work with the Parks and Recreation Department and consultants to design an arts
park.
c. Incorporate sculptural elements that can serve multiple functions: seating, art, and
playscape.
d. Incorporate infrastructure to allow small musical performances and art festivals.
Attachment number 1 \nPage 12 of 16
Item # A
Goal IV. Improve access to information as well as assist in the
promotion of local arts and cultural events.
Objective 1: Develop an aggressive publicity program designed to increase the frequency with
which Georgetown citizens hear about arts and cultural events.
Strategies
a. Design promotional information guides for distribution to the public.
b. Distribute information about arts and culture events through the Internet, social media, local
community networks, and media outlets.
c. Increase public knowledge about arts and culture programs and services by publishing
articles in the Williamson County Sun, City Reporter, and other local publications.
d. Promote arts.georgetown.org website and arts calendar feature.
e. Purchase group advertising for local nonprofit arts groups.
f. Encourage local arts groups to publicize their events in the City’s annual Visitors Guide.
Attachment number 1 \nPage 13 of 16
Item # A
Goal V. Provide grants to local nonprofit art organizations.
Objective 1: Establish criteria and budget for providing grants to local nonprofit arts
organizations.
Strategies
a. Determine economic impact of grants.
b. Estimate the number of residents that will attend or be impacted by the grant.
c. Determine the overall financial health of the arts organization.
Attachment number 1 \nPage 14 of 16
Item # A
Goal VI. Attain the Cultural District Designation from the Texas
Commission on the Arts.
Objective 1: Meet all requirements established by the Texas Commission on the Arts
Strategies
a. Gather information about the arts and cultural assets of the community.
b. Conduct community meetings.
c. Gain Council support.
d. Establish staff liaison.
e. Determine geographic boundaries of the district.
f. Establish a management structure for the district.
g. Establish cultural district budget.
Goal VII. Hire a Director of Arts and Culture to coordinate the arts
and cultural activities of the City and work with local non-profit arts
organizations to improve the quality of life in Georgetown.
Objective 1: Budget for the Director of Arts and Culture position within the next five years.
Attachment number 1 \nPage 15 of 16
Item # A
Gary Wang – Wang Architects
Attachment number 1 \nPage 16 of 16
Item # A
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Convention and Visitors Bureau Goal Setting -- Laurie Brewer, Assistant City Manager and Stephanie
Blanck, CVB Board Secretary
ITEM SUMMARY:
Please see attached for the presentation from the Convention and Visitors Bureau Board.
FINANCIAL IMPACT:
SUBMITTED BY:
ATTACHMENTS:
Georgetown CVB Priority Focus Areas 2013-2015
Cover Memo
Item # B
City of
Georgetown,
Texas
Convention and
Visitors Bureau
Board
Priority Focus
Areas
2013-2015
Professionally Facilitated By:
The Management Connection, Inc.
Attachment number 1 \nPage 1 of 45
Item # B
Attachment number 1 \nPage 2 of 45
Item # B
Professionally facilitated by
City of Georgetown Convention and Visitors Bureau
Priority Focus Areas
2013-2015
Identity: Develop a marketable identity to focus on and enhance
the SIGNATURE elements which are unique to
Georgetown.
Marketing: Develop and implement methods to effectively market
Georgetown as a SIGNATURE DESTINATION.
Capacity: Build the capacity of the CVB to maximize the positive
impact of future opportunities.
Signature
Destination
Conventions;
Overnight Stays;
Get-away to
hometown
Become model for
“best practices”
Attachment number 1 \nPage 3 of 45
Item # B
Attachment number 1 \nPage 4 of 45
Item # B
Professionally facilitated by
City of Georgetown Convention and Visitors Bureau
Priority Focus Areas
With Goals
2013-2015
Identity: Develop a marketable identity to focus on and enhance the
SIGNATURE elements which are unique to Georgetown.
Marketing: Develop and implement methods to effectively market Georgetown
as a SIGNATURE DESTINATION.
Capacity: Build the capacity of the CVB to maximize the positive impact of
future opportunities.
Signature
Destination
Conventions;
Overnight Stays;
Get-away to
hometown
Become model for
“best practices”
Develop effective criteria/methods to select/support/develop events and
initiatives which enhance the signature elements.
Present thinking on signature destination to Council for discussion/direction.
Partner with key entities/participants to create alignment in the
understanding of and approach to signature destination.
Complete the process of identifying main/key signature elements.
Develop a comprehensive marketing plan.
Identify, select, and implement a “best fit” model for how people choose
convention locations.
Update website and app to add visual appeal, and add a section that is focused on
attracting conferences.
Develop methods for systematic coordination of information and activities
with all key groups/entities.
Explore options to open a Visitors Center on I-35.
Develop a timelined plan to ensure adequate staff support for successful
launch of conference/convention center.
Identify and learn from Convention and Visitors Bureaus that are a good
model for the “Georgetown Convention and Visitors Bureau of the future.”
Maximize the Convention and Visitors Bureau Board’s effectiveness.
Attachment number 1 \nPage 5 of 45
Item # B
Attachment number 1 \nPage 6 of 45
Item # B
What is this and/or what should it be?
When you think of the word
SIGNATURE, what comes to
mind- how would you define it?
SIGNATURE DESTINATION
says:
"This is the only place you can get it..."
and
"This is the only place you can get this combination
of...."
"SIGNATURE
lasts"
"It runs through
and stays through
history"
"The threads that
uniquely identify""Here before us
and after us"
What is Georgetown's SIGNATURE?
The elements and combinations unique to Georgetown
Convergence
of two rivers
O u r l e v e l o f
q u a l i t y D o w n t o w n
s q u a r e
S o u t h w e s t e r n
U n i v e r s i t y History
A r c h i t e c t u r e
Chautauqua Chisholm Trail
Native AmericanArtifacts
Nature/Natural
Beauty
Inner SpaceCaverns
Lake
Area Caves
should identify and enhance the awareness and enjoyment
of the combination of elements truly unique to Georgetown.
Attachment number 1 \nPage 7 of 45
Item # B
Attachment number 1 \nPage 8 of 45
Item # B
Professionally facilitated by
Big Basket of Ideas
Sorted out to:
CVB Board CVB Staff
Liaison to Council or other
key entities
Focus of development
around rivers should be
“attractions”
Incorporate history into
pathways/sidewalks. i.e.
pavers with “stops along
Chisholm Trail”
Encourage development of
process to align all entities
with Strategic Direction of
the City
Attachment number 1 \nPage 9 of 45
Item # B
Attachment number 1 \nPage 10 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 11 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 12 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 13 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 14 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 15 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 16 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 17 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 18 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 19 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 20 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 21 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 22 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 23 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 24 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 25 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 26 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 27 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 28 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 29 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 30 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 31 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 32 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 33 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 34 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
Benefits
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 35 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 36 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
SUB-GOAL PLANNING SHEET
Priority Focus Area Today’s Date Target Date Goal Leader
Goal Statement: A descriptive statement of the DESIRED OUTCOME.
SUB-GOAL
Action Steps (List the specific actions you will take to achieve this goal) Target
Date
Step
Leader
Support
Team
1.
2.
3.
4.
5.
6.
Obstacles Solutions
Board Driven Goal
Staff Driven Goal
Attachment number 1 \nPage 37 of 45
Item # B
Professionally facilitated by: The Management Connection, Inc.
www.profacilitator.com
Notes
“Idea Basket”
Attachment number 1 \nPage 38 of 45
Item # B
Professionally facilitated by
Notes from Flipchart Sheets
February 2013
Identity: Develop a marketable identity to focus on and enhance the SIGNATURE elements
which are unique to Georgetown.
Workshop with Council to share ideas on “signature destination”
Marketing: Develop and implement plan to effectively market Georgetown as a SIGNATURE
DESTINATION.
Develop method for systemic coordination of info and activities (with all groups/hotels/etc.)
Develop marketing plan/theme (unique modes, etc.) (electronic links)
Develop method for marketing to locals communication/marketing (sustain by locals) (Sun
City)
Communication with other groups to get message out
Eye-catching billboard campaign between Dallas, Houston, San Antonio
o Securing them
o Signature “wow”
Update app/website- attract conferences to the area
o Photos
o Opportunities
o Restaurants
o Events
“What model’- how people choose conventions
Capacity: Build the capacity of the CVB to maximize the positive impact of future opportunities.
Infrastructure/people to support Convention Center
Partner with convention hotel sales staff (people infrastructure)
Visitor center on I-35
Need new CVB staff member to coordinate with convention center hotel
Education (best practices)
Role
Revisit vision, mission, and principle statements
Board development
Learn how other CVBs operate (research “best practices”)
Visit similarly situated CVBs
Identify “model” that will work best for Georgetown
Staff development
Education and training for CVB- learn how to be a CVB w/ a convention center
Attachment number 1 \nPage 39 of 45
Item # B
Role of the Convention and Visitor’s Bureau Board
Group 1
Heads on beds
Stewardship of Tourism funds
Guidance on promotional grants
Ambassadors for the City in attracting
visitors
Cheerleaders for City attractions
Support advisory staff
Image creators for marketing, promotions
Event boosters/helpers
Citywide promoters
Economic Development through tourism
Create Community Ambassadors from
residents
Review statistical/metrics of local tourism
to improve
Group 2
Identity
Grants
Advocate to Council
Educate community on benefits of tourism
Accumulation of relevant data
Coordination with other Boards
Find ways to promote sponsorships for
annual events
Consolidated/Combined
Heads on beds priority = State Law
Awarding and evaluation of event grants
Educate and enlist community in promoting benefits of tourism to Georgetown
Advocate and advise both Staff and City Council on Tourism
Promote Economic Development/Tourism by promoting events area and city wide
Create a benchmark to measure effectiveness of tourist promotions and funded events
Attachment number 1 \nPage 40 of 45
Item # B
When People Think of Georgetown, They Think of…
Group 1
Downtown
Retirement community
Well-to-do
Historic
“Back to the Future”
Charming
Tight & caring community
Rigid- cultural barriers
Southwestern University
Sun City
A dot on the I-35
Group 2
Sun City
City Square
Boring
Southwestern University
Suburb of Austin
Chisholm Trail/Western/historical
Start of I-30
Law Enforcement
HS Sports “Go Eagles”
Consolidated/Combined
Sun City
Downtown Square
Southwestern
Historic
Charming- Back to Future, comforting feeling
Attachment number 1 \nPage 41 of 45
Item # B
People Visit Georgetown for:
Group 1
Their kid is playing a sporting event
here/Southwestern
Palace Theatre
Inner Space, hiking
Visit Sun City
Poppy Fest
Home Tour
Monument Café/Wildfire
Art festivals
4th of July- Sertoma Fireworks
Lake Georgetown
Downtown walking tour
Off highway dining
Group 2
Sports
Day trips
Inner Space/Attractions/Palace
SW Events
Monument Café
Trails/walking/bikes
Lake Georgetown Recreation
Relatives
Airport Tower
Sun City Potential/Retirement
City events = Poppyfest/July 4th, etc.
Consolidated/Combined
Sports
Attractions- Innerspace, Palace, Lake Georgetown
Southwestern- events, etc.
Dining (Monument)
City Events- Poppyfest, 4th of July, Arts
Sun City
Attachment number 1 \nPage 42 of 45
Item # B
Next Steps (For Goal Planning/Direction Process)
Send draft document to Board (done)
Board members do “homework” answering questions prior to the next retreat
Next retreat scheduled for February 8th at 8:30am to make decisions to finalize the document
“Workshop” type opportunity to share with the Council
Action Items (for CVB Manager)
Develop Board “Orientation”
o i.e. understanding funding structure
Explore ways to track impact of specific funding of specific events
o How to gather the most accurate data
Attachment number 1 \nPage 43 of 45
Item # B
Georgetown CVB Board
Signature Destination
Brainstorm (Categorized)
Attachment number 1 \nPage 44 of 45
Item # B
Georgetown CVB Board
Signature Destination Brainstorm
Attachment number 1 \nPage 45 of 45
Item # B
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Overview of possible self-insuring City of Georgetown employee health benefits -- Kevin Russell, Director
of Human Resources & Civil Service and Micki Rundell, Chief Financial Officer
ITEM SUMMARY:
Over the past few years, the City of Georgetown, like many other employers, has experienced fluctuations in
healthcare costs and continual changes in the networks of doctors available to employees. Typically,
employers turn to the self-funding of their health plans when traditional insurance programs failed to meet
their cost expectations. However, many employers who have implemented self-insured medical programs
later discover the other advantages such as coverage flexibility and client-specific benefit plan
administration, and most important - stability. Ultimately, no matter how the plan is funded, the organization
can still have any of the types of health coverage that has been commonly available under fully insured plans.
Self-funding can be one of the most effective ways employers can control the rising costs of healthcare
coverage.
This workshop is an overview of the mechanics of how self-insurance works, and will identify potential
advantages and disadvantages, as well as, potential risks. Chris Stearns and Jeff Kloc, with the BeneTex
Group, the City’s benefit consultants, will be on hand to present this information and provide additional
thoughts regarding the City’s potential opportunity to implement self-insurance in 2014.
Staff recommends working with the General Government & Finance Advisory Board (GGAF) in developing
an implementation plan for the City to become self-funded beginning January 2014. The Plan will include
potential funding options, as well as, estimated employee rates/contributions for inclusion in the 2013/14
Annual Budget.
Should current plan renewal rates be less than projected, the City could delay the Plan for self-funding, and
remain under a fully insured plan, if it was financially beneficial to the City.
FINANCIAL IMPACT:
A self-funded, or self-insured plan, is one in which the employer assumes the financial risk for providing
healthcare benefits to its employees. In practical terms, self-insured employers pay for claims out-of-pocket
as they are presented instead of paying a pre-determined premium to an insurance carrier for a fully insured
plan. “Stop-loss” insurance would then be in place to cover claims considered catastrophic in nature, thus
capping the claims exposure.
Currently, the City pays over $2.8M in premiums for its current, fully insured plan. The cost for
renewal under the current policy won’t be known until September 2013, and could be as high
as 20% to 30%, in light of mandated increases related to the new Health Care Reform Act.
While the City’s annual budget is finalized in July and adopted in September, the City’s benefit
year runs January to December. Therefore, the true cost of implementing a Self-Funded Plan
may not be finalized until after the 2013/14 budget is adopted. Initial estimates are $3.8M to
implement a Self-Funded Plan, which is approximately $500,000 greater than the expected
fully insured costs that would be included in the 2013/14 Annual Budget.
SUBMITTED BY:
Kevin Russell, Director of HR& Civil Service and Micki Rundell, CFO
Cover Memo
Item # C
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Discussion regarding the city's long-term Annexation Strategy-- Andrew Spurgin, Planning Director and
Jordan Maddox, Principal Planner
ITEM SUMMARY:
The City's annexation policy was crafted in 2005 and led to a surge in City-initiated annexations from 2005
through 2008. Since then, the City has approached annexation in a more targeted manner and relied primarily
on voluntary annexations tied to land development. This presentation is a summary of recent annexation
action, the current legal framework, a discussion of potential priorities for the future, and possible plan of
action to study certain areas for unilateral annexation.
FINANCIAL IMPACT:
None.
SUBMITTED BY:
Jordan J. Maddox, AICP, Principal Planner
Cover Memo
Item # D
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Discussion of Implementation of Unified Development Code provisions for mobile or outdoor food vending
-- Andrew Spurgin, Planning Director
ITEM SUMMARY:
This purpose of this workshop item is to update City Council on implementation of the May 11, 2010
Unified Development Code (UDC) amendment that allowed mobile or outdoor food vending subject to a
temporary use permit (TUP).
As provided in the May 11, 2010 ordinance, mobile or outdoor food vending may be permitted as a
temporary use in the C3, BP, IN, PF, MUDT and MU zoning districts. Since the date of adoption no
temporary use permit applications were received until late 2012 at which time staff received several inquiries
regarding establishment of this use at various locations in Georgetown.
As provided in the 2010 ordinance staff is implementing the existing TUP process contained within the UDC
for mobile food vending. The TUP process provides various evaluation criteria to evaluate the request such
as land use compatibility, parking and traffic impact, days and hours of operation, appearance and nuisance
control. As staff has learned more about the operational characteristics of mobile food operators additional
criteria has been identified such as sanitation, fire safety, restroom access and live entertainment. To fill the
gap between the UDC temporary use process and the additional concerns that staff has identified an interim
policy for mobile vending has been established that will be used until such time that City Council directs
staff to establish a permanent ordinance.
City Council may choose to maintain the existing temporary use provisions or direct staff to update the UDC
and related city ordinances with regard to the mobile food vending within the City of Georgetown. The first
mobile food vending lot is expected to open on April 1, 2013.
FINANCIAL IMPACT:
None.
SUBMITTED BY:
Andrew Spurgin
Cover Memo
Item # E
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Sec. 551.071: Consultation with Attorney
- Advice from attorney about pending or contemplated litigation and other matters on which the attorney has
a duty to advise the City Council, including agenda items
- LCRA Update
- Rivery Update
- Deliberation concerning the Definitive Agreement with Chisholm Trail Special Utility District -- Jim
Briggs, General Manager of Utilities
ITEM SUMMARY:
FINANCIAL IMPACT:
SUBMITTED BY:
Cover Memo
Item # F
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Sec. 551.072: Deliberation about Real Property
- Deliberation concerning the purchase of 0.567 Acres (Parcel 205) from Williamson Burnet County
Opportunities, Inc. in connection with FM 1460 -- Edward G. Polasek, AICP, Transportation Services
Director and Terri Glasby Calhoun, Real Estate Services Coordinator
ITEM SUMMARY:
FINANCIAL IMPACT:
SUBMITTED BY:
Cover Memo
Item # G
City of Georgetown, Texas
March 26, 2013
SUBJECT:
Sec 551.074: Personnel Matters
- City Manager Annual Performance Evaluation
ITEM SUMMARY:
FINANCIAL IMPACT:
SUBMITTED BY:
Cover Memo
Item # H