HomeMy WebLinkAboutAgenda CC 04.25.2017 WorkshopNotice of M eeting of the
Governing B ody of the
City of Georgetown, Texas
April 2 5, 2 0 1 7
The Ge orgetown City Council will meet on April 2 5, 2017 at 3:00 PM at the Co uncil Chambers, 101 E.
7th Street, Georgetown, Texas
The City o f Georgetown is committed to co mpliance with the Americans with Disabilities Act (ADA). If
you re quire assistance in participating at a public meeting due to a disability, as defined under the ADA,
reasonable assistance, adaptations, or ac c ommo datio ns will be provided upo n request. P lease contact
the City Se c retary's Office, at least three (3 ) days prio r to the scheduled meeting date, at (512) 930-
3652 o r City Hall at 113 East 8th Street fo r additional information; TTY use rs ro ute through Relay
Texas at 7 11.
Policy De ve lopme nt/Re vie w Workshop -
A Eco nomic Impact Study for Arts and Culture -- Dana Hendrix, Fine Arts Librarian and Travis
Jame s, TXP, Inc.
B Budget Workshop: P arks CIP, Parks Update, including San Gabriel P ark Phase 2 Design --
Kimberly Garrett, Parks and Recre atio n Director
C Prese ntation and discussion of the CAMP O/City of Georgetown Williams Drive Study Concept
Plan -- Nathaniel Waggoner, AICP, PMP, Transportation Analyst and Andreina Dávila-Quintero,
Pro ject Co ordinator
D Prese ntation, discussion, and dire c tion regarding proposed mowing co ntracts -- Jack Daly,
Assistant to the City Manager
Exe cutive Se ssion
In compliance with the Open Meetings Ac t, Chapter 551, Government Co de , Verno n's Texas Codes,
Annotate d, the items listed below will be discussed in closed session and are subject to action in the
regular se ssio n.
E Se c . 55 1.0 71 : Consul tati on wi th Atto rney
- Advice fro m attorney about pending or co ntemplated litigation and o ther matters on which the
attorney has a duty to advise the City Co uncil, including agenda items
- Appeal o f an Administrative Decision regarding the determination that a pump station for crude
o il is a "Utility Services, Intermediate " use, Dr. Jeffrey S. Miller (Rawhide, LLC) Adjacent
Pro perty Owner, in regards to 55 5 Rabbit Hill Road, Enterprise Crude P ipeline, LLC
- She riff's Po sse Rodeo Lease
Se c . 55 1.0 74 : Personnel Matter s
- City Manager, City Attorney, City Se c retary and Municipal Judge: Consideration of the
appointment, employment, evaluatio n, reassignment, duties, discipline, o r dismissal
- City Manager Performance Evaluatio n
Se c . 55 1.0 87 : Del i berati on Regardi ng Eco nomi c Devel opment Ne go ti ati ons
- Re ntsch Brewery P erformance Agre e ment Amendment
Page 1 of 82
Adjournme nt
Ce rtificate of Posting
I, Shelley No wling, City S ecretary for the C ity of Geo rgeto wn, Texas , do hereby c ertify that
this Notic e o f Meeting was posted at City Hall, 113 E. 8th Street, a p lac e read ily acc es s ib le to
the general pub lic at all times , o n the _____ day of _________________, 2017, at
__________, and remained so p o s ted for at leas t 72 c o ntinuo us ho urs p receding the
s cheduled time of s aid meeting.
__________________________________
Shelley No wling, City S ecretary
Page 2 of 82
City of Georgetown, Texas
City Council Workshop
April 25, 2017
SUBJECT:
Economic Impac t Study fo r Arts and Culture -- Dana Hendrix, Fine Arts Librarian and Travis James, TXP, Inc.
ITEM SUMMARY:
The City c ontracted with TXP, Inc. to conduc t an Economic Impact Study for the arts and culture sector of Georgetown’s
economy. TXP began wo rk in December 2016 by mee ting with stakeholders. TXP c onducted interviews, surveys, and
collected eco nomic data to measure the impact of Georgetown’s arts and culture sector do wntown and in the cultural
district. TXP will share the results and recommendatio ns at the council workshop.
FINANCIAL IMPACT:
N/A
SUBMITTED BY:
Lawren Weiss
ATTACHMENT S:
Description
Econo mic Impac t Study
Page 3 of 82
Economic Impact: The Role of the Arts and
Culture Sector in Georgetown, Texas
April 20, 2017
Prepared by
TXP, Inc.
1310 South 1st Street, Suite 105
Austin, Texas 78704
(512) 328-8300 phone
www.txp.com
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Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Table of Contents
Introduction ............................................................................................................................... 1
Downtown Georgetown ............................................................................................................ 3
Georgetown Cultural District .................................................................................................. 3
Nonprofit Cultural Institutions ............................................................................................... 6
Tourism & Festivals ................................................................................................................ 8
Downtown Impact Summary ................................................................................................ 10
Survey of Artists & Downtown Businesses Stakeholders ....................................................... 11
Downtown Businesses .......................................................................................................... 11
Local Artists .......................................................................................................................... 13
Educational Institutions .......................................................................................................... 15
Georgetown Independent School District ............................................................................ 15
Southwestern University ...................................................................................................... 16
Strategies to Enhance Georgetown’s Arts and Culture Sector ............................................... 17
Recommendation #1 – Create a Full-Time Arts and Culture Manager Position ................... 17
Recommendation #2 – Review the Roles and Responsibilities of City of Georgetown Boards
Involved with Downtown, Arts, and Culture ........................................................................ 17
Recommendation #3 – Formalize the Georgetown CVB’s Role Marketing the Arts ............ 17
Recommendation #4 – Add Arts and Culture Questions to the Citizen Survey .................... 17
Recommendation #5 – Allocate Hotel Occupancy Tax Funds to the Arts ............................ 18
Recommendation #6 – Continue Implementing Existing Strategic Plans ............................. 19
Conclusions .............................................................................................................................. 20
Legal Disclaimer ....................................................................................................................... 21
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Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
List of Figures
Figure 1: Georgetown Cultural District and Downtown Tax Increment Reinvestment Zone ..... 4
Figure 2: Major Arts and Culture Anchor Institutions in the Cultural District ............................ 4
Figure 3: Assessed Value of Real Property in the Downtown TIRZ ............................................ 5
Figure 4: Sales Tax Revenue Generated by Businesses in the Downtown TIRZ ......................... 5
Figure 5: Attendance to Palace Theatre Productions in 2016 .................................................... 7
Figure 6: Attendance to Palace Theatre Productions by Year .................................................... 8
Figure 7: Downtown Business Survey – Tourists are important for my business .................... 11
Figure 8: Downtown Business Survey – Arts and Culture events and activities are a primary
reason people come to downtown .......................................................................................... 12
Figure 9: Downtown Business Survey – My sales would be significantly impacted by arts and
culture events and activities moving from downtown to another part of Georgetown .......... 12
Figure 10: Role in the Georgetown Art Community ................................................................. 14
Figure 11: Artist Resident Zip Codes ........................................................................................ 14
Figure 12: Attendance to Southwestern University Productions in 2011-2016 ....................... 16
Figure 13: Georgetown Hotel Occupancy Tax Collections ....................................................... 18
List of Tables
Table 1: Annual Visitors to Williamson Museum on the Georgetown Square ........................... 6
Table 2: Use of Klett Performing Arts Center and East View Theatre (2016-2017) ................. 15
Table 3: Klett Performing Arts Center and East View Theatre (2016-2017) Estimated Local vs
Non-Local Attendance .............................................................................................................. 15
Table 4: Texas Arts & Culture Tourist Statistics (2015) ............................................................ 18
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1 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Introduction
As the county seat of Williamson County, Georgetown holds an important position in the
region’s economic and political landscape. Over the past few decades, Georgetown has also
solidified its status as one of the premier locations for arts and culture in Central Texas.
Building upon the town square surrounded by historic buildings and the courthouse,
downtown Georgetown is the focal point for much of the community’s arts and cultural
activities.
While it is evident that arts and culture are an intrinsic part of Georgetown’s overall identity,
the nature and scope of its role in the local economy has not been well defined. Typically,
arts and culture economic impact studies focus on the role of an individual organization (e.g.,
Palace Theatre) or a single industry sector. This narrow approach, while easy to quantify,
would not fully capture how the arts and culture sector impacts the broader Georgetown
community. For example, how should events held at Southwestern University or Georgetown
Independent School District’s (Georgetown ISD) performing arts facilities be evaluated?
Quality of life considerations are also assuming an increasing role in expansion and relocation
decisions for both firms and people – since many companies and individuals can be located
virtually anywhere, quality of life and access to cultural amenities are a vital consideration.
As a result, the cultural and creative arts have become an important element in overall
economic development planning, and are increasingly touted by those seeking to recruit and
retain talent. In the case of Georgetown, Sun City residents are a vital group of consumers of
local arts and cultural as well as a significant portion of volunteers.
In 2017, TXP was retained by the City of Georgetown to help define and measure the arts
and culture organizations based in Georgetown. TXP collected a broader set of indicators
that provide a series of measurements – not a single all-inclusive impact number. This
approach also enables Georgetown to update these indicators each year to track progress.
Moreover, this study serves as the baseline of activity from which future policies and
decisions can be evaluated.
There are several existing studies, reports, and directories that already list and describe the
vast array of cultural institutions and activity in Georgetown. This report focused on trying to
quantify economic activity, visitor trends, and tax revenue potential. The groups not
described in this report also play a pivotal role in Georgetown’s arts and culture community.
The City of Georgetown’s seven-member Arts & Culture Board was created to promote,
manage, and guide arts and cultural activities in Georgetown – taking into consideration the
different facets of this sector.
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2 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
During conversations with stakeholders, five topic areas emerged when describing
Georgetown’s arts and culture sector. Some of these areas overlap, which makes it even
more difficult to generate a single impact number without double counting. For example,
should out-of-town visitor activity related to the Palace Theatre count as nonprofit cultural
activity, be attributed to a downtown-based organization, or fall under tourism? While not all
economic activity within downtown should be credited to arts and culture, the downtown
business survey results indicate there would be a significant decline in sales if arts and
culture activity moved out of the downtown area.
TXP regrouped the five topic areas into three distinct report sections as follows:
• Downtown activity including nonprofit cultural organizations and tourism-activity
• Survey of artist and business stakeholders
• Education-related activity
The report concludes with a series of broad policy options aimed at protecting and enhancing
arts and culture – providing a framework for prioritizing public policy decisions and allocating
financial resources over the next 5 to 10 years. The Arts & Culture Board’s current strategic
plan (2013-2018) is being successfully implemented. The purpose of these policy ideas is
designed to augment the strategic plan, not replace it.
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3 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Downtown Georgetown
Over the past two decades, a concerted effort has been made by the community to
rejuvenate the downtown area. Public policy decisions ranging from the location of the
library to transforming an old fire station into an art center have paid dividends. By any
measure, linking downtown Georgetown’s redevelopment efforts to arts and culture has
been a success. Former elected officials, public sector staff, and the community at large
should be commended for having made these forward-thinking decisions that took years to
develop.
In 2016, Catalyst Commercial was retained by the City of Georgetown and the Georgetown
Economic Development Corporation to perform a retail recruitment strategy. This study
found that the downtown area was a “successful and vibrant component of Georgetown’s
commercial core.” Georgetown’s downtown has seen an increase in investment and retail
traffic over the past few years which led to an increase of 161 percent in total retail sales
between 2012 and 2015. This study also reference the 2014 Downtown Master Plan1 and
supported its goal of maintaining Downtown’s uniqueness while accommodating growth and
new opportunities.
Georgetown Cultural District
Georgetown’s Cultural District, located in its downtown area, was approved by the Texas
Commission on the Arts in 2013. The Georgetown Cultural District shares a boundary with
the City’s Downtown Tax Increment Reinvestment Zone (TIRZ). It is a 40-block area of
downtown which contains the Williamson County Courthouse as well as more than 100
restaurants, wineries, shops, and galleries. Arts and cultural facilities anchor the Cultural
District, including the Palace Theatre, the Georgetown Public Library, the Georgetown Arts
Center, and the Williamson Museum.
Since its implementation in 2005, the Downtown TIRZ has seen the assessed value of the real
property within its boundary climb steadily. The TIRZ was created to facilitate public
improvements in Downtown Georgetown, consistent with the Downtown Master Plan’s goal
of promoting a mixed-use, pedestrian-oriented environment. The total real property value of
the Downtown TIRZ more than doubled from $42.2 million in 2005 to $88.4 million in 2015.
This translates into approximately $200,000 in annual incremental property tax revenue
for the City of Georgetown. Similarly, businesses located in the TIRZ have seen an increase in
their sales in recent years. Since 2012, annual City of Georgetown sales tax revenue reported
from these businesses has increased from approximately $365,000 to nearly $608,000 in
2016, or more than 66.4 percent. These businesses generate approximately $242,000 in
new annual incremental sales tax revenue for the City of Georgetown.
1 https://2030.georgetown.org/downtown-master-plan/
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4 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Figure 1: Georgetown Cultural District and Downtown Tax Increment Reinvestment Zone
Source: Williamson Central Appraisal District; TXP, Inc.
Figure 2: Major Arts and Culture Anchor Institutions in the Cultural District
Source: TXP, Inc.
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5 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Figure 3: Assessed Value of Real Property in the Downtown TIRZ
Source: City of Georgetown; TXP, Inc.
Figure 4: Sales Tax Revenue Generated by Businesses in the Downtown TIRZ
Source: City of Georgetown; TXP, Inc.
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2012 2013 2014 2015 2016
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6 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Nonprofit Cultural Institutions
Georgetown’s downtown has a major concentration of the city’s arts and cultural offerings.
This includes not only the historic Williamson County Courthouse and Town Square, but also
many of its nonprofit cultural institutions such as the Palace Theatre, the Williamson
Museum, the Georgetown Art Center, and the Georgetown Public Library. The City has also
commissioned public art pieces around the Town Square, in parks, at the public library, and
in other locations in the downtown area and around the city.
Georgetown Art Center
Located just off the Town Square in a historic firehouse, the Georgetown Art Center houses
year-round curated exhibits featuring more than 100 different artists and 200 different
pieces each year in a variety of mediums and styles. Opened in 2013, the Georgetown Art
Center now welcomes up to 3,000 visitors each month. Every exhibit includes an artist
reception that is free to the public. The Georgetown Art Center partners with the local art
and historic organizations to sponsor the twice annual Plein Aire Paint Out events. It also
hosts the highly competitive Art Hop, which feature five categories of over 160 art works
from Texas artists. Education is an important focus of the center which hosts artist talks, a
Visiting Artist Workshop Series, special topic workshops for children, open studio sessions, a
popular summer art camp with attendance surpassing more than 1,000 kids and teens in
2016. A total of 82,240 visitors have attended events and exhibitions at the Georgetown
Art Center since its opening.
Williamson Museum
Opened to the public in 2003, the Williamson Museum on the Georgetown Town Square has
built a collection of artifacts, objects, documents, and photographs to celebrate the history
and diversity of Williamson County. The Williamson Museum promotes the culture and
heritage of the County through preservation and exhibition as well as educational programs.
It features interactive exhibits, monthly history-related programs, and weekly tours of the
historic Williamson County Courthouse. The museum also hosts annual special events
including the annual Cattleman’s Ball, the annual Pioneer Day at Old Settler’s Park, and
several themed downtown tours. The Williamson Museum serves over 10,000 students
each year through educational programming.
Table 1: Annual Visitors to Williamson Museum on the Georgetown Square
Year Visitors Students Total
2013 14,947 10,000 24,947
2014 14,598 8,000 22,598
2015 14,681 9,800 24,481
2016 15,877 12,000 27,877
Source: Williamson County Museum
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7 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Palace Theatre
Located on the Town Square, the Palace Theatre was opened originally in 1926 to show silent
films. In 1991, this Art Deco period building became a nonprofit performance venue.
Georgetown Palace Theatre, Inc. was created to provide quality and affordable
entertainment and educational opportunities in the performing arts. The Palace Theatre now
offers live theatrical production year-round, both on main stage performances as well as
musicals and other smaller productions at the nearby Palace Playhouse. The Palace Theatre’s
productions utilize the talents of local amateur actors. The Palace Theatre also helps foster
awareness and lifelong appreciation for live theatre performance through educational
programs and production workshops for young artists as well as professional shows aimed at
young audiences. Currently, the Georgetown Palace Theatre is undertaking a $2.5 million
capital fundraising campaign to build a new education building near downtown.
The performances at the Palace Theatre draw attendance from throughout Central Texas.
Each year, approximately 30,000 to 35,000 tickets are sold to Palace Theatre events. Based
on ticket sale data, roughly 50 percent of tickets sold are to non-Georgetown residents.
Based on the downtown businesses survey and anecdotal evidence, Palace Theatre patrons
are an important source of revenue for downtown restaurant and bars.
Figure 5: Attendance to Palace Theatre Productions in 2016
Source: Palace Theatre; TXP, Inc.
Georgetown
47%
Williamson
County, Outside
Georgetown
26%
Travis County
18%
Surrounding
Region
4%
Outside
Surrounding
Region
5%
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8 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Figure 6: Attendance to Palace Theatre Productions by Year
Source: Palace Theatre; TXP, Inc.
Georgetown Public Library
As a center for arts and culture in Georgetown, the Georgetown Public Library provides
access to creative arts, music, history, architecture, and more. Local artists exhibit their work
year-round in the second-floor gallery space. The library’s meeting rooms also serve as
meeting and workshop space for the city’s numerous local art organizations. The library also
hosts two state-level exhibits each year: the Texas Society of Sculptors’ summer show and
the Art Hop competition. Additionally, the Georgetown Public Library hosts a free concert on
the third Sunday of each month which has included jazz bands, classical soloists and
ensembles, and folk, bluegrass, and world music performances.
Tourism & Festivals
Georgetown’s downtown area hosts several festivals and events throughout the year. These
events not only draw residents downtown and contribute to a shared sense of local culture,
they also attract tourists to Georgetown. While the Red Poppy Festival is the biggest event
hosted in Georgetown’s downtown each year, the other events regularly draw resident and
visitors from throughout the region. These events include the Georgetown Wine and Music
Festival, Market Days on the Square, and First Fridays on the Square as well as a weekly
Farmer’s Market.
0
7,500
15,000
22,500
30,000
37,500
45,000
'11-'12 '12-'13 '13-'14 '14-'15 '15-'16
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9 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Red Poppy Festival
On April 25, 1990, Georgetown was certified by the Texas Legislature as the “Red Poppy
Capital of Texas.” Red poppies have been a part of Georgetown’s landscape for over seventy
years. The Red Poppy Festival is an annual event which celebrates the natural beauty and
heritage of Georgetown. It features live music, arts and crafts vendors, art and dance
performances, and a car show. Started in 2000, the Red Poppy Festival now draws more
than 65,000 attendees. In 2014, an economic impact analysis was conducted by Sarah T Page
Consulting, LLC. In 2014, the total annual impact of the festival was $2.5 million in new
economic activity and supported 34 full-time jobs. More than half of the attendees of the
2014 Red Poppy Festival were not Georgetown residents. These non-local attendees visited
Georgetown for an average of 1.9 days. The majority of attendees to the 2014 Red Poppy
Festival were residents of Williamson, Travis, Parker, Hays, Bell, or Tarrant counties.
Christmas Stroll
For more than three decades, residents and visitors have witnessed the transformation of
the Town Square for the annual Christmas Stroll. With thousands of twinkling white lights, a
Santa’s Village, Grinch in Whoville, and Bethlehem Village, the Town Square becomes the
venue for holiday music performances, local vendors, and holiday window displays from the
merchants around the Square. The 2014 Christmas Stroll attracted 38,000 festival
attendees. In 2014, an economic impact analysis was conducted by Sarah T Page Consulting,
LLC. For 2014, the total annual impact was $0.5 million in new economic activity and 7-full
time jobs. More than 45 percent of the attendees of the 2014 Christmas Stroll were not
Georgetown residents and these non-local attendees visited Georgetown for an average of
1.3 days.
Georgetown Festival of the Arts
Not exclusive to downtown, but an essential element of the city’s annual arts and culture
landscape, the annual Georgetown Festival of the Arts celebrates classical music in
Georgetown. Georgetown Festival of the Arts, now in its thirteenth year, presents an annual
event that includes multiple concerts, lectures, a film related to the festival’s theme, a
performance in San Gabriel Park by high school musicians followed by fireworks, and a final
concert featuring a large choral work performed by the San Gabriel Chorale. The festival
features the music of well-known composers and offers a number of live performances.
Usually a four-day celebration, this festival draws locals as well as visitors from out of town.
Performers in the festival have included soloists and chamber musicians who appear in
concert across the U.S. and throughout the world. In addition, lectures are offered by
musicologists and experts on each year’s featured composers. In addition to the festival
itself, the Georgetown Festival of the Arts sponsors, along with the Round Rock Symphony, a
series of three intimate Classic Chamber Concerts throughout the year.
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10 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Downtown Impact Summary
Based on the research and findings in this report, TXP has reached the following conclusions
about the baseline impact of Georgetown’s downtown arts and cultures community:
• TXP estimates that 30 to 40 percent of all arts and culture activity is attributable to
non-Georgetown resident spending.
• Based on existing third-party studies, arts and culture festivals and events attract
over 75,000 visitors to Georgetown each year.
• Approximately $2.5 million in direct annual economic activity is attributable to non-
Georgetown residents. This activity supports the equivalent of 150 to 200 full-time
jobs.
• TXP believes that each year, about $500,000 in City of Georgetown tax revenue (ex.
property, sales, mixed beverage, and hotel occupancy) is attributable to and/or
supported by arts and culture-related activity (local and non-locals).
• In addition to attracting visitors to Georgetown, the relatively strong arts and culture
sector for a community of this size also helps prevent money from leaking outside of
Georgetown.
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11 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Survey of Artists & Downtown Businesses Stakeholders
As a part of this study, members of Georgetown’s arts and downtown business communities
were surveyed. These responses provided valuable primary data on the status of the arts
community as well as the perceived value of arts and culture to downtown business’
economic activity.
Downtown Businesses
The survey of downtown businesses found that that these business owners and operators
see a strong connection between Georgetown’s arts and culture offerings and the city’s
ability to draw people to the downtown area. Out of the 25 total respondents, 80 percent
indicated that they agree that tourists are important for their businesses. More than two-
thirds of respondents, or 68 percent, indicated that arts and culture events and activities
are a primary reason for people to visit Georgetown’s downtown. No respondents strongly
disagreed with this statement. Reported percentage sales to non-Georgetown residents
ranged from 0 to 98 percent of total sales, with an average of non-resident attributable
sales of approximately 43 percent for downtown businesses. Nearly half of respondents
indicated that non-residents make up half or more of their total sales. More than two-thirds
of respondents, or 68 percent, indicated that their sales would be significantly impacted by
arts and culture events and activities relocating from downtown to another part of
Georgetown.
Figure 7: Downtown Business Survey – Tourists are important for my business
Source: TXP, Inc.
Strongly agree
48%
Somewhat agree
32%Neutral
12%Somewhat
disagree
4%
Strongly disagree
4%
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12 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Figure 8: Downtown Business Survey – Arts and Culture events and activities are a primary
reason people come to downtown
Source: TXP, Inc.
Figure 9: Downtown Business Survey – My sales would be significantly impacted by arts
and culture events and activities moving from downtown to another part of Georgetown
Source: TXP, Inc.
Strongly agree
16%
Somewhat agree
52%
Neutral
24%
Somewhat
disagree
8%
Strongly agree
40%
Somewhat agree
28%
Neutral
24%
Somewhat
disagree
4%
Strongly disagree
4%
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13 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Local Artists
Most artists who live in Georgetown are part-time professionals or active hobbyists. Based
on feedback received at the Creative Georgetown event (February 11, 2017), the best
estimate is that less than 50 residents support themselves full-time through art. There are
another 250 to 500 residents in Georgetown who make some money selling artwork and are
active in the cultural arts scene.
The 28 responses generated from the Artists survey depict a diverse range of local artists
with almost all respondents indicating more than one role in the local art community. The
visual arts were the most widely represented. Interestingly, several respondents specifically
called out their role in management or coordination of an arts enterprise or organization.
This indicates a high level of commitment and passion to the continued growth of the arts
and culture sector in Georgetown.
A quarter of the respondents indicated that they earn their full-time income entirely from
their art. Of these artists who generated their full-time income from their art, nearly 86
percent indicated that their income was overwhelmingly generated in Georgetown and by
sales to Georgetown residents. For artists who generated their full-time income from their
art, their annual art-related income averaged $47,000.
For artists who did not generate their full-time income from their art, their annual arts-
related income averaged $2,800. Online sales, performances, and exhibitions in galleries,
libraries, or museums were the most common ways or locations where respondents
generated their arts-related income.
Approximately 43 percent of respondents indicated that they were members of a local arts
group or association.
Respondents suggested that downtown parking was a concern. Several mentioned that
support for additional venues and shows, as well as improved communication and
advertising for arts-related events, would help draw potential patrons.
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14 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Figure 10: Role in the Georgetown Art Community
Source: TXP, Inc.
Figure 11: Artist Resident Zip Codes
Source: TXP, Inc.
0
5
10
15
20
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15 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Educational Institutions
Georgetown’s arts and culture community performs a significant amount of outreach and
education with local students and young people. Most of the city’s nonprofit arts and culture
institutions have explicit mandates to foster appreciation of arts and cultural activities in the
next generation. Additionally, Georgetown’s educational institutions themselves include
premier arts educational curriculum and performance and exhibition venues.
Georgetown Independent School District
Georgetown ISD maintains two performing arts facilities: the 1,191-seat Klett Center for the
Performing Arts located at the campus of Georgetown High School and the East View
Theatre, a 372-seat venue located at East View High School. The Georgetown ISD Fine Arts
Department includes band, choir, orchestra, dance, theatre, and visual art. Elementary
students receive frequent and regular instruction in visual arts and music. Secondary
students study a wide range of disciplines within the fine arts and also participate in arts-
related extracurricular activities and University Interscholastic League competitions.
The Klett Center for the Performing Arts hosts the annual Van Cliburn piano recital as well as
a season of six concerts. The Klett Center is also the home to performances put on by the
Georgetown Symphony Society. Georgetown Symphony Society hosts a Musical Enrichment
program with fourth and fifth graders in GISD at the Klett Center to introduce young people
to the concert experience and familiarize them with a wide variety of musical instruments. It
also supports the Vivace Youth Orchestra, which is composed of high school level students
from the Williamson County area.
Table 2: Use of Klett Performing Arts Center and East View Theatre (2016-2017)
Event Type Number of Events Attendance
Internal Use 106 52,350
External Leases 43 14,300
Total 149 66,650
Source: Georgetown ISD
Table 3: Klett Performing Arts Center and East View Theatre (2016-2017) Estimated Local vs
Non-Local Attendance
Event Type Georgetown Austin Region Out of Region
Internal Leases 85% 10% 5%
External Use 25% 60% 15%
Source: Georgetown ISD
For 2016-2017, over 18,000 people who attend events at the Klett Performing Arts Center
and East View Theatre came from outside of Georgetown.
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16 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Southwestern University
The Sarofilm School of Fine Arts at Southwestern University is Georgetown’s higher
education hub of creativity and inspiration. It has been a premier destination for arts and
culture in Georgetown for more than 75 years. The Theatre Department produces a wide
variety of productions which include roles by students, faulty, and guest artists. The Sarofim
Series of Music brings some of the most sought after musicians to Georgetown. In addition,
there are multiple guest artist recitals, concerts, and faculty recitals, as well as performances
by student groups: wind ensemble and orchestra, opera theatre, jazz ensemble, and chorale.
The Sarofim Art Gallery features exhibits by professional and student artists. The gallery is
free and open to the public, with opening receptions and artist talks as well.
Each year, nearly 9,000 patrons attend the theatre or concerts at Southwestern University.
Figure 12: Attendance to Southwestern University Productions in 2011-2016
Source: Palace Theatre; TXP, Inc.
City of
Georgetown
71%
Williamson
County, Outside
of Georgetown
8%
Travis County
7%
Rest of the
Surrounding
Region
2%
Outside of Surrounding Region
12%
Page 22 of 82
17 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Strategies to Enhance Georgetown’s Arts and Culture Sector
The following recommendations are based on the findings articulated above as well as best
practices from other communities. In general, these priorities should be viewed as providing
guidance on a program of work designed to enhance and expand Georgetown’s arts and
culture sector. The priorities are not ranked in order of importance.
Recommendation #1 – Create a Full-Time Arts and Culture Manager Position
Based on the findings in this report, the arts and culture sector conservatively generates over
$500,000 for the City of Georgetown each year in terms of sales, property, mixed beverage,
and hotel occupancy taxes. The library staff has been successful in providing support on
behalf of the city, but this sector is so critical to the community that it needs a dedicated full-
time staff person. It is commonplace for cities to have a dedicated person for this type
position. The Arts and Culture Manager job duties would include overseeing the art center,
acting as a liaison between the different arts and culture groups, managing the city’s grant
programs, applying for federal and state grants, maintaining and update city arts calendar,
etc.
Recommendation #2 – Review the Roles and Responsibilities of City of Georgetown Boards
Involved with Downtown, Arts, and Culture
There are several Georgetown boards and nonprofit organizations that provide oversight of
different aspects of the Cultural Downtown District. There is a high degree of overlap in the
Cultural District – Downtown TIRZ, Arts and Culture, Convention and Visitor Bureau, Main
Street Program, and Historic and Architectural Review Commission. Reviewing the roles and
responsibilities of the various boards is recommended to explore opportunities to streamline
and enhance the overall management of the geographic area.
Recommendation #3 – Formalize the Georgetown CVB’s Role Marketing the Arts
The Georgetown CVB is already the lead marketing entity for Georgetown. In fact, arts and
culture are already part of the CVB’s marketing campaign The CVB has the staff expertise and
relationships in place to successfully market the Cultural District, events, and activities. In
collaboration with the new Arts and Culture Manager, the Georgetown CVB should develop a
strategy each year to promote all of Georgetown’s art and cultural offerings. Traditional,
digital, and social media marketing requires a specific skill set. It is unlikely that the Arts and
Culture Manager can manage the day to day duties of that position and marketing.
Recommendation #4 – Add Arts and Culture Questions to the Citizen Survey
Given the population size of Georgetown and the community’s broad support of the arts, the
annual Citizen Survey should be expanded to include arts and culture questions. The findings
would provide guidance on what the Arts and Culture Manager should focus on,
opportunities, challenges, and emerging trends.
Page 23 of 82
18 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Recommendation #5 – Allocate Hotel Occupancy Tax Funds to the Arts
It has long been recognized that there is a direct economic connection between a vibrant and
dynamic arts and cultural community and a successful tourism and hotel industry. The
construction of the Sheraton Georgetown Texas Hotel & Conference Center will only increase
the capacity for the city to attract even more arts and culture tourists. Based on research
commissioned by the Office of the Governor, Economic Development and Tourism2, Arts &
Culture Tourists stay longer, bring more people, and spend more than the average tourist.
Table 4: Texas Arts & Culture Tourist Statistics (2015)
Texas Tourist Average Arts & Culture Tourist*
Average Travel Party Size 1.79 2.07
Average Stay Length 2.02 3.69
Average Daily Spending $119.50 $144.00
Source: TXP, Inc.; DKSA
* Visitor participated in concert, theater, dance, festival/fairs, museum, art exhibits, etc.
As allowed by state law, communities can allocate 15 percent of hotel occupancy tax funds to
promote and support the arts. In 2015-2016, Georgetown generated $880,000 in hotel
occupancy tax funds. Assuming a 15 percent allocation, this would translate into $130,000 to
support and promote local arts and culture organization and events. Because state law
restricts how HOT funds can be used, Georgetown might need to allocate some additional
funds for marketing to local communities within the Austin region.
Figure 13: Georgetown Hotel Occupancy Tax Collections
Source: City of Georgetown, TXP, Inc.
2 D.K. Shifflet & Associates Ltd.
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
Page 24 of 82
19 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Recommendation #6 – Continue Implementing Existing Strategic Plans
The City of Georgetown has already spent considerable time and money developing the 2030
Comprehensive Plan, Downtown Master Plan, and Arts and Culture Strategic Plan. These
adopted plans have strategies and recommendations that impact the arts and culture sector.
The new Arts and Culture Manager should ensure these policies are fully implemented. At
some point these documents will need to be updated, but the community would be well
served to complete these action items because they are still relevant and appropriate.
Page 25 of 82
20 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Conclusions
While the arts and culture sector is a prominent element of Georgetown’s history and
culture, the potential to leverage it as an engine of economic development has yet to be fully
realized. That could soon change, however, as the pieces of the puzzle are in place: a variety
of local artists representing diverse genres; venues of varying size and scope; demonstrable
interest from both local audiences and visitors to the community; and an overall
environment that is consistent with growth in the arts. Georgetown is also fortunate to have
a strong and active retiree community engaged in this effort as well as passionate
stakeholders committed to doing the hard work necessary to translate vision into reality. As
Georgetown looks to its economic future, arts and culture is an area of real opportunity.
The successful implementation of the strategies outlined in this report will also assist the
community in achieving the Vision Statement outlined in the adopted 2030 Comprehensive
Plan3:
In 2030, Georgetown is a growing city, recognized throughout the region and the
nation as a premier community of choice by virtue of its exceptional livability; proud
historic heritage; welcoming, engaging people; safe neighborhoods; variety of well-
paying jobs; excellent public schools; vibrant arts and cultural offerings; and well-
planned infrastructure, transportation, and public facilities.
3 https://2030.georgetown.org/
Page 26 of 82
21 Economic Impact: The Role of the Arts and Culture Sector in Georgetown, Texas | April 2017
Legal Disclaimer
TXP, Inc. (TXP) reserves the right to make changes, corrections, and/or improvements at any
time and without notice. In addition, TXP disclaims any and all liability for damages incurred
directly or indirectly as a result of errors, omissions, or discrepancies. TXP disclaims any
liability due to errors, omissions, or discrepancies made by third parties whose material TXP
relied on in good faith to produce the report.
Any statements involving matters of opinion or estimates, whether or not so expressly
stated, are set forth as such and not as representations of fact, and no representation is
made that such opinions or estimates will be realized. The information and expressions of
opinion contained herein are subject to change without notice, and shall not, under any
circumstances, create any implications that there has been no change or updates.
Page 27 of 82
City of Georgetown, Texas
City Council Workshop
April 25, 2017
SUBJECT:
Budget Workshop: P arks CIP, P arks Update, including San Gabriel Park Phase 2 De sign -- Kimberly Garrett, Parks and
Recreation Director
ITEM SUMMARY:
Overview of CIP pro jects and budgetary needs for the P arks and Recreation Departme nt.
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Kimberly Garrett, Parks and Recreation Director
ATTACHMENT S:
Description
P arks Update Pres entatio n
Page 28 of 82
FY2018 Annual Budget
Parks & Recreation
Budget Workshop
CIP, Project and Program Update
Council Workshop
April 25, 2017
City of GeorgetownPage 29 of 82
FY2018 Annual Budget
Agenda
•Current year CIP projects
•Proposed Parks CIP
•2008 Park Bond Status
•Budget Priorities for FY 2018
•Fee and Rate Review Update
–Community Center Fees
•Parkland Dedication Update -UDC
City of GeorgetownPage 30 of 82
FY2018 Annual Budget
Current Year CIP
•VFW Park
•Founder’s Park
•Cemetery Columbarium
•San Gabriel Park
•Garey Park
City of GeorgetownPage 31 of 82
FY2018 Annual Budget
2008 Park Bond Status
•$35.5M Park Bond approved by voters in
November 2008
•Prior Issuances
–Issued to date $18.7M
–2010 thru 2017
•Remaining Authorization
–$16.8M
Page 32 of 82
FY2018 Annual Budget
Proposed Parks CIP
FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Beyond 5
Years
ADA Transition Plan $150,000 $150,000 $150,000 $150,000
Blue Hole $1,000,000
Historic Park $500,000
New Park
Development
$250,000 $250,000
New Trail
Development
$1,000,000 $1,000,000 $1,000,000
Parks Master Plan $150,000
San Gabriel Park $3,500,000 $5,500,000 $8,000,000
Westside Park $1,000,000 $4,000,000
Katy Crossing Trail $500,000
TOTAL $4,150,000 $6,300,000 $2,400,000 $2,150,000 $5,250,000 $8,000,000
Page 33 of 82
FY2018 Annual Budget
San Gabriel Park CIP
•$3.5M for FY 2018
•Phase II Construction
–Re -define Phase II based on opportunities for the
festival area in connection with the community center
for design of Phase III
–Contain construction between Morrow Street and the
San Gabriel River to reduce park interruptions
–Task Order for consideration on the agenda tonight for
design of Phase II and the trail extension
•Design Services for Phase III
City of GeorgetownPage 34 of 82
FY2018 Annual Budget
San Gabriel Park Phasing Plan
Page 35 of 82
FY2018 Annual Budget
Katy Crossing Trail CIP
•Construction of the trail extension from SG
Park to Katy Crossing Subdivision -$500K
Page 36 of 82
FY2018 Annual Budget
Budget Priorities for FY 2018
•Personnel Needs
–Technical Support Specialist
–Park Planner
–Parks Supervisor
–Parks Maintenance Worker (playgrounds)
–Aquatics Maintenance Worker
•Landscape Maintenance Contract
•Capital Maintenance and Replacement
•Garey Park Operations
City of GeorgetownPage 37 of 82
FY2018 Annual Budget
Garey Park Operations
•Variances in original pro forma
–Scope changed: no camping or amphitheater
–Updating expenses/revenues from 2015 estimate
•Several different cost centers
•Understand new elements –Event Venue
•Continue to develop partnerships with
Volunteers and Master Naturalists
•Full revenue potential in 3 -4 years
City of GeorgetownPage 38 of 82
FY2018 Annual Budget
Fee and Rate Review
•Update Community Center Fees
–Reviewing fees to ensure adequate cost of
maintenance and expenses
–Considerable number of non-profits renting the
facility
–Last fee increase was in 2008 when facility was
renovated
–Provide options for increases at a future meeting
City of GeorgetownPage 39 of 82
FY2018 Annual Budget
Parkland Dedication
•Update the Parks chapter of the UDC
–Increase fee in lieu of land dedication
–Add an improvement fee
–Parkland dedication design standards
•Review by Parks Advisory Board & UDC
Advisory Board
•Timeline
–Late summer public meetings & council workshop
–Changes adopted by October 1, 2017
Page 40 of 82
FY2018 Annual Budget
Questions
City of GeorgetownPage 41 of 82
City of Georgetown, Texas
City Council Workshop
April 25, 2017
SUBJECT:
P resentation and discussio n of the CAMPO/City of Geo rgeto wn Williams Drive Study Co ncept Plan -- Nathaniel
Waggoner, AICP, PMP, Transportation Analyst and Andreina Dávila-Quintero, Project Co ordinator
ITEM SUMMARY:
On March 9, 20 17 , the City and CAMPO hoste d an Open House Public Meeting to present the Williams Drive Study
“Concept Plan” that captures the vision of the co mmunity for the c orridor incorporating transpo rtation, land use and
economic deve lo pment improvements. The proposed conc e ptual designs and re c ommendations included (Exhibit A –
Concept Plans and Reco mmendations):
· Improving the functionality of the Co rrido r thro ugh:
- Access Management,
- P arking Management,
- Traffic Operations Manageme nt, and
- Network Connections
· Expanding P edestrian and Bicycle Facility Optio ns
· Enhancing the Character and Aesthetics of the Corridor
· Using Catalytic Site(s) to promote (re )development within the Center Area (Austin Ave and Lakeway Dr)
While the co nceptual plans highlight the long term visio n fo r Williams Drive , the Study also recomme nds actio n items
that may be impleme nted in the short (0-4 years), mid (5-1 0 years), and long (11+ years) terms to achieve the vision for
Williams Drive and address the five primary issues (Exhibit B – Potential Impleme ntation Pro jects).
The Open House was facilitated by the Public Wo rks, Planning and Communications departments, and City Manager ’s
Office. The event was atte nde d by 82 peo ple who were able to see the conceptual designs and re c ommendations that the
Williams Drive Study Project Team has developed to address the primary issue s identifie d (Exhibit C – Bre akdo wn of
P ublic Input). Future efforts will identify relevant pro jects and policies to improve the transportation network and
supportive land uses to enhance mobility, connectivity, safe ty, and multimodal optio ns, support economic developme nt
and enhance a sense of place. An additional public me e ting will be hosted in May to present the implementation plan.
FINANCIAL IMPACT:
None.
SUBMITTED BY:
Nathaniel Waggoner, AICP, P MP, Transportation Analyst, and Andreina Dávila-Quintero , P roject Coordinator
ATTACHMENT S:
Description
Exhib it A - Conc ept P lans & Rec o mmendations
Exhib it B - P o tential Imp lementation Pro jects
Exhib it C - Breakdown o f P ublic Inp ut
Page 42 of 82
Williams Drive Study
Corridor Wide Improvements
• Eliminate multiple curb cuts 1
• Consolidate driveways 2
• Encourage interparcel connections 3
• Raised medians 4
Access Management
Before
After
• Enable shared parking management
practices
• Promotes “park once” opportunities
Parking Management
1
1
2
24
3
Each number corresponds to a corridor improvement treatment
Page 43 of 82
Williams Drive Study
Corridor Wide Improvements
• Synchronize traffic lights to improve trip
reliability
• Include operational improvements such
as bike signals, signage, and pedestrian
beacons
• Improve safety and performance at
intersections
Traffic Operations
Management
• Added capacity through operational
enhancements
• Implementation of traffic calming
strategies
• Addition of bus pullouts
Traffic Operations Management
Corridor Travel
Time Factors
Corridor Travel Time (Minutes) - Jim Hogg to Austin Ave
Morning Evening
Eastbound Westbound Eastbound Westbound
Existing Timing 11.1 13.7 12.5 14.7
With Concept
Improvements 10.3 (-7.7%) 9.8 (-39.8%) 10.4 (-20.2%) 10.0 (-47.0%)
Page 44 of 82
Williams Drive Study
Proposed Network Connections
Local Street Network
• Additional streets can handle
48,000 cars per day compared with
29,000 on Williams Drive alone
• Lack of parallel routes to Williams
Drive increases pressure on the
corridor
• A better connected network of
streets provide alternate routes,
may decrease travel time, and
improve capacity in the corridor
• While the Williams Drive corridor
access is somewhat bound by Lake
Georgetown to the northwest, this
map outlines vehicular connections
that would provide additional
network connectivity on both a
local and regional level Proposed Street Connections
Page 45 of 82
Williams Drive Study
Bicycle Facilities
Legend
Shared Lanes
On-Street Bicycle Lane
River Trail
Connecting Streets
Study Area Boundary
Cycle Track
On-Street Bicycle Lane
Sidepath
Parallel Bicycle Route
Existing Facilities Proposed Facilities
Additional 17 miles of bikeways
Page 46 of 82
Williams Drive Study
Pedestrian Facilities
Sidewalk Conditions
Limited Failure
Priority Two
Failing
No Sidewalk
Master Plan Priority Tiers
Priority Three
LegendPedestrian Priority
Page 47 of 82
Williams Drive
Character Areas
Character Areas
•Williams Drive transverses 6
areas with distinctly different
character
•Each area differs in width
of pavement, posted traffic
speed, and in the use and
form of adjacent development
•These characteristics
contribute to each area’s
identity and the experience of
visiting, or traveling through it
•Each area was used to
designate the different
conditions and approach to
transportation infrastructure
and the way development
would interface with Williams
Drive
I-35
Page 48 of 82
Williams Drive - Corridor Concept
Jimm Hogg Rd. to Cedar Lake Blvd.
• Preserved hill-country landscape buffer from
sidewalk
• Buildings pulled up to internal sidewalk or set
behind a double row and aisle of parking
Form & Character
• Two vehicle travel lanes in either direction with
inner lanes and outer lanes incorporating a curb
and gutter
• A planted center median with left hand turn
pockets would be provided throughout enabling
access management
• Sidewalk along the north side of the corridor
• Pedestrian space along the building frontage on
the southern side of the corridor
• Two planted pedestrian buffers on either side of
the street separating the sidepath and sidewalk
from vehicle traffic
• Two planted pedestrian buffers on either side of
the street separating the sidepath and sidewalk
from parking lots and building frontages as
appropriate
• Sidepath along the south side of the corridor
Travel Lanes
Pedestrian & Bicycle
I-35
Page 49 of 82
Williams Drive - Corridor Concept
Cedar Lake Blvd. to Serenada Dr.
• Wide landscaped buffer from sidewalk
• Buildings pulled up to internal sidewalk or
set behind a double row and aisle of parking
Form & Character
• Two vehicle travel lanes in either direction
with curb and gutter for drainage
• Planted center median with left-turn
pockets
• Sidewalk along the north side of the corridor
• Sidepath along the south side of the corridor
• Pedestrian space along the building frontage
on the southern side of the corridor
• Planted pedestrian buffers on both sides
of the street to separate pedestrians from
traffic and parking lots
Travel Lanes
Pedestrian & Bicycle
I-35
Page 50 of 82
Williams Drive - Corridor Concept
Serenada Dr. to Lakeway Dr.
• Remove and consolidate driveways
• Landscaped buffer from sidewalk with
buildings pulled up to internal sidewalk or set
Form & Character
• Vehicle travel lanes in either direction with
curb and gutter for drainage
• Planted center median with left-turn pockets
• Sidewalk along the north side of the corridor
• Sidepath along the south side of the corridor
• Pedestrian space along the building frontage
on the southern side of the corridor
• Planted pedestrian buffers on both sides of
the street to separate pedestrians from traffic
and parking lots
• Sidepath along the south side of the corridor
Travel Lanes
Pedestrian & Bicycle
I-35
Page 51 of 82
Future Land Use Map
Williams Drive
Centers Area
The Centers Area plan is a plan for a vibrant
mixed-use center and gateway along Williams
Drive from an area south of Austin Avenue to
Lakeway Drive, consistent with the City’s 2030
Comprehensive Plan, special taxing district, and
land use overlays.
Centers Area Plan
Based on input from residents and analysis by
the consultant team, this map provides land
use recommendations for the Centers Area.
Land Use & Built Form
These recommendations advocate for greater
diversity in uses which creates a vibrant
Centers Area.
Proposed new zoning districts recommending
new building types, generalized uses, height
and setbacks will create an attractive and
appealing Centers Area.
Page 52 of 82
Williams Drive - Corridor Concept
Lakeway Dr. to Golden Oaks Dr.
• Remove and consolidate driveways
• Landscaped buffer from sidewalk with
buildings pulled up to internal sidewalk or set
behind a double row and aisle of parking
Form & Character
• Vehicle travel lanes in either direction with
curb and gutter for drainage
• Planted center median with left-turn pockets
• Sidewalks on either side of the corridor
• Pedestrian space along the building frontage
on the southern side of the corridor
• Two planted pedestrian buffers on either side
of the street separating the sidepath and
sidewalk from vehicle traffic
• Two planted pedestrian buffers on either
side of the street separating the sidewalk
from parking lots and building frontages as
appropriate
• No dedicated on-street bike facility
• Shared bicycle and vehicles lanes on either
side of the corridor
• Signed bicycle routes on parallel neighborhood
streets
Travel Lanes
Pedestrian & Bicycle
I-35
Page 53 of 82
Williams Drive - Corridor Concept
Golden Oaks Dr. to Rivery Blvd.
•Wide landscaped buffer from sidewalk
•Buildings pulled up to internal sidewalk or
set behind a double row and aisle of parking
Form & Character
•Two vehicle travel lanes in either direction
with curb and gutter for drainage
•ʥenter median with left-turn pockets
•Sidewalk along the north side of the corridor
•Sidepath along the south side of the corridor
•Pedestrian space along the building frontage
on the southern side of the corridor
•Planted pedestrian buffers on both sides
of the street to separate pedestrians from
traffic and parking lots
Travel Lanes
Pedestrian & Bicycle
I-35
Page 54 of 82
Williams Drive - Centers Concept
Rivery Blvd. to I-35
• Store fronts with windows
• Pulled up to the sidewalk
• Frequent entrances
Form & Character
• Two vehicle travel lanes in either direction with
inner lanes and outer lanes incorporating a
curb and gutter for drainage
• Planted center median with left-turn pockets
• Potential for future use of curb lane for off-
peak parking usage
• Sidewalks on either side of the corridor adjacent
to the building frontages
• Bike accommodations on either side of the street,
adjacent to the sidewalk and separated from the
travel lanes with a planted buffer
Travel Lanes
Pedestrian & Bicycle
I-35
Page 55 of 82
Williams Drive - Centers Concept
Austin Avenue
• Creation of urban street wall
• Side access drive with parking
• Gateway character to Downtown
Form & Character
• Two vehicle travel lanes in either direction
with curb and gutter for drainage
• Planted center median with left-turn pockets
• Access drive on either side of roadway with a
travel lane and parking lane
• Sidewalks on either side of the corridor
• Two planted pedestrian buffers on either
side of the street separating the sidewalk
from vehicle traffic and the access drive
• Bike accommodations on either side of
the street, adjacent to the sidewalk and
separated from the travel lanes with a
planted buffer
Travel Lanes
Pedestrian & Bicycle
I-35
Page 56 of 82
Williams Drive
Lake Aire Center
• Mixed-use development of frontage parcels with
existing building to remain short-term
• Long-term development to increase development
incorporating residential and office uses
Form & Character
• Reduction in overall parking numbers to incorporate
shared-use parking strategies
• Sidewalks on either side of the corridor
• Sidewalk along the north side of the corridor
Pedestrian space along the building frontage on the
southern side of the corridor
• Planted pedestrian buffers on both sides of the street
to separate pedestrians from traffic and parking lots
• Sidepath along the south side of the corridor
Parking
Pedestrian
Short Term
• No dedicated on street facility
• Shared bicycle and vehicles lanes on either side of the
corridor
• Signed bicycle routes on parallel neighborhood streets
Bicycle
Long Term
Option A
Option B
Page 57 of 82
Phase I: 0-5 Years
Williams Drive - Centers Concept
GISD Catalytic Site
• Potential development on the GISD site
along the new Rivery Blvd.
• A developer could provide residential
units, both multifamily and attached single
family, on the portion of the site that would
not require any demolition
• A developer could test the market,
providing returns without making large
investments developing the site
Phase I Phase II: 6-10 Years
• A developer could build on their
investment with modest improvements
to the site using a conventional suburban
development model
• The site could support a small grocery
store and single story retail, while
preserving the rest of the site to develop as
a mixed-use center in future phases
• Small medical offices could be acquired
and demolished to a develop surface
parking, while keeping the school
structures intact to producing rental
income
Phase II
Page 58 of 82
Phase III: 10+ Years
Williams Drive - Centers Concept
GISD Catalytic Site
• Enough momentum could generate around
the site to change the development market
• A developer could demolish the school
buildings and begin to establish the center
of a walkable district
• The site could support a set of mixed-
use buildings with ground floor retail,
establishing a new walkable destination
built around Williams Drive and a central
boulevard
Phase III Phase IV: Site Expansion
• Future development of properties adjacent
to the GISD site could help complete the
transformation of the school site into a
walkable district
• This plan represents what could happen
if two additional parcels on Williams Drive
were acquired and redeveloped to include
a 3-story mixed-use building and district
stormwater facilities
• Parking in the back improves the walkability
of this section of Williams Drive
Phase IV
Page 59 of 82
Williams Drive Study
Potential Implementation Projects
Short Term
0-4 Years
Mid Term
5-10 Years
Long Term
11+ Years
Signal Timing Sidewalk ImprovementsLand Use Code Changes
Landscaping
Engineering Studies
Redevelopment Enhanced Transit Service Rebuilt Williams Drive
Bike Facilities Parallel Intersection Improvements
Page 60 of 82
Outreach Efforts
BREAKDOWN OF PUBLIC INPUT
October Open House
• 105 Attendees
•70 Comments
November Charrette Events
• 86 Attendees
•50 Comments
1,300 member email list 8,100 views 5,500 views 33,000 newspaper readers 400+ phone calls
March Open House
•82 Attendees
•21 Comments
Page 61 of 82
Exhibit C - Breakdown of Public Input Printed on 4/19/2017
Page 1 of 4
Location Area of Concern Mode
1
Need sidewalk and bicycle path from Williams Drive to riverwalk/ Booty's Crossing Park along DB Wood Dr. Current sidewalk
ends at Fire Department Williams Drive/ DB Wood Road at Booty's Crossing Park Bicycle/Pedestrian Concern Bike/ Walk
2 Need better lighting between Lakeway to Sun City/ Jim Hogg Road Williams Drive between Lakeway dr to Jim Hogg Aesthetic Concern Built Form
3 Motel broken fence, drug raids, and dilapidated Williams Drive and Clay Street Aesthetic Concern Built Form
4 Allow development here to accentuate the Rive Williams Drive, just south of Rivery Blvd. Land Use Concern Built Form
5 Need to reserve frontage for commercial, services, office, etc. and serve needs of nearby residents of Sun City.Williams Drive near Sun City (Del Webb intersection and up)Land Use Concern Built Form
6 West end of Williams Needs more grocery store options- why is the HEB the only grocery store in the City? West end of Williams Drive Land Use Concern Built Form
7 Political sign board at Del Webb and Williams Drive is an eyesore Williams Drive at Del Webb Land Use Concern Built Form
8 Need a turn lane for Rivery Rd off of Williams Drive. Williams Drive at Rivery Rd. Vehicle Concern Car
9 Traffic lights not in sync. Traffic in PM not able to turn left, causing west traffic to back up.Williams Drive and Lakeway Dr, River Bend Dr., and Rivery Blvd. Vehicle Concern Car
10 Williams Drive needs to extend past Austin Avenue and connect to North College Street, or newer plans to any newer roads Williams Drive at Austin Avenue (proposed to North College)Vehicle Concern Car
11 Need more left turning lanes from Austin Avenue onto Williams Drive Austin Avenue at Williams Drive Vehicle Concern Car
12 2008 road bond project FM 971 (between Austin and NE Inner Loop) Vehicle Concern Car
13 Recommend 6 lanes for all of Williams Drive All of Williams Drive Vehicle Concern Car
14 Light synchronization Williams Drive at Woodlake Drive Vehicle Concern Car
15 Poor vehicle flow and very crowded parking at HEB at Williams Drive and DB Wood Road- crowded every time of day (dot #33)Williams Drive and DB Wood Rd. (HEB)Vehicle Concern Car
16
Ever since the Walmart general area was built, the increase in traffic flow on Mesquite Road has increased significantly. It could
be considered as a minor artery. (dot # 34)Mesquite Road Vehicle Concern Car
17
Putting two bus stops on Dawn Dr. will add to the traffic. Dawn Dr. already has lots of traffic and for a curvy road, people travel
too fast.Dawn Dr. Vehicle Concern Car
18 Upgrade the stoplight to a pole, not wire, long distance traffic signal (dot 36)Williams Drive at Serenada Dr. Vehicle Concern Car
19 Verde Vista Extension to Williams Drive Verde Vista dead end Vehicle Concern Car
20 Traffic study on light timing Williams Drive and Shell Rd/DB Wood Road Vehicle Concern Car
21
While not in the study, we use DB Wood to exit Williams and get to 35. They need 2 left turn lanes on University to make it a
more attractive option and reduce Williams Drive traffic.University Drive at DB Woods (outside study area)Vehicle Concern Car
22 Deceleration lane to enter HEB coming from Sun City/ W Williams Drive at and DB Wood Road (HEB)Vehicle Concern Car
23 Heavy traffic on NW to bus route on Dawn Drive Dawn Drive Vehicle/Pedestrian Concern Car/Walk/Transit
24 Bus route should pick up apartments on Northwest Drive (Between Lakeway and Central) Northwest Drive between Lakeway and Central Vehicle Concern Transit
25 Wider sidewalks to cross Austin Avenue Williams Drive at Austin Avenue Pedestrian Concern Walk
26 Sidewalks on Shell Road from Bowling to Overlook Shell Road from Bowling to Overlook Pedestrian Concern Walk
27 Sidewalks from Merrick Apartments at Estrella to DB Wood Estrella to DB Wood Road Pedestrian Concern Walk
28
Split up traffic crossing I-35 and Austin Avenue- Add a Bridge, one way each. SE bound, branch off of Cedar Drive. Swing around
behind River View Mall, cross over I-35 and connect to W. Morrow Street.Alternative Route Car
29
Split up traffic crossing I-35 and Austin Ave- NW bound goes off of Austin Avenue N. or Republic Square at Chamber Way, cross
over I-35, connect to Park Ln., then connect to Dawn Drive, to Lakeway or Wagonwheel before re-merging to Williams Dr.Alternative Route Car
30 Significant redesign for Austin Avenue, past Rivery. Need to allow better thru traffic movement. Austin Avenue- past Rivery Car
31
Additional traffic on Dawn Dr with bus service on that street. We already have a huge amount of traffic and people speeding.
This is a two curve street as it is. There are a number of children on this street and it makes it almost impossible for them to ride
bicycles except on the sidewalk- which walkers also use. Dawn Drive Car/ Transit /Bike/Walk
32
Link east Georgetown to west Georgetown with a land mass over 35 from 29 to North Loop. Fill in with buildings, parks, and
pedestrian malls. From 29 to North Loop. Walk
33 I saw nothing relating to the Randall's development at the corner of Hogg Road and Williams Drive Hogg Road and Williams Drive Built form
34
The traffic on Mesquite Rd increased so much since the development of Walmart and all the other retail in the area. I feel that
Mesquite can now be considered a minor artery street. Mesquite Road Car
35 Suggest moving bus route to Northwest. Northwest Drive Transit
36
Other roads that need bike access off William's Drive are Lakeway- all the way to Austin Avenue on the other side of the
interstate. Williams Drive- all roads connecting from Lakeway to Austin Ave. Bike
37
people heading south. Williams Drive at 1-35 Frontage Road intersection Car
38
Williams Drive and N. Austin Avenue intersection is a disaster. Left turns off of Williams into the Chipotle/ Starbucks should be
prohibited to alleviate traffic back ups. Left turns into McDonalds at the same intersection should be prohibited. Williams Drive at Austin Avenue Car
Williams Drive Study
Public Comments Data
Comment Sheets
October 6th Open House
Page 62 of 82
Exhibit C - Breakdown of Public Input Printed on 4/19/2017
Page 2 of 4
Location Area of Concern Mode
Williams Drive Study
Public Comments Data
Comment Sheets
39 Red light be installed at Williams Drive and CR 245 Williams Drive at CR 245 Car
40
You are probably using traffic flow data of a year ago that is flawed, as it does not include peak shopping hours at HEB (10am-
12pm and 2-4pm)Williams Drive at DB Wood (HEB) Car
41 Consider over-pass at crucial intersections: Williams Drive at DB Wood and Lakeway Williams Drive at DB Wood and Lakeway Intersection Car
42 Red lights be installed at Ronald Reagan and Williams Drive Williams Drive at Ronald Reagan Car
43
Shoulders on Williams Drive- used by cyclists. When a right hand turn lane take away the shoulder, a bike-through access should
be added similar to what is occurring up and down Farmer/Ronald Reagan. Williams Drive Corridor Bike
44
If we can fix the vehicular and pedestrian issues then we can talk about bicycles but it is Texas, it is hot and the percentage of
the population impacted by bike lanes is miniscule.Williams Drive Corridor Bike/Car/Walk
45 Need to reserve road frontage for commercial, retail, offices, services, etc. to support the needs of nearby residents. Williams Drive Corridor Built Form
46
Multi-family developments in area need to be restricted. They put much more traffic on roads and commute beyond the local
area. Williams Drive Corridor Built form/ Car
47
Uninterrupted turn lane down the middle of Williams Drive, giving ample opportunity for conflicting left hand turns. This should
be divided by a median.Williams Drive Corridor Car
48 Williams Drive- Add right hand turn lanes.Williams Drive Corridor Car
49 Widen Williams Drive. Add additional traffic lanes. Williams Drive Corridor Car
50 I drive from my house in old town to Embree (most of the 6-miles) on average round trip twice a day. Williams Drive Corridor Car
51
Make right hand turn lanes along the whole of Williams Drive (not just intersections. Need to stop the back up of cars when
turning into businesses.Williams Drive Corridor Car
52 Lack of sidewalk- I see little reason why the entire 6-mile strip should not have a sidewalk on both sides. Williams Drive Corridor Walk
53 Williams Drive- Add sidewalks. Williams Drive Corridor Walk
54 Plan/encourage for more and better development beyond Jim Hogg now to prevent future problems. Williams Drive- past Jim Hogg Built form
55 Future of Williams Drive- extending toward North College to Highway 29 Williams Drive to Highway 29 Car
56 As one gets closer to 35 the traffic increases. Fact. Williams Drive toward I-35 intersection Car
57
6 bike clubs/organizations in Georgetown and cycling continues to grow. We need to modernize our thinking on our roads, not
one size fits all. Bike
58 New developments needed north to 195 and south to 29. Built Form
59 Consider greater employment opportunities within immediate and nearby area. Built form
60
Re-think further into the future and make alternative north/south corridors more attractive and wider to pull more traffic off
Williams.Car
61 No reasonable alternative routes to downtown- there is only Williams Dr. Car
62 Consider parallel road to compliment and relieve Williams Dr road volume. Car
63 Add continuous turn lanes at major intersections. Car
64 Interconnect between business parking lots to keep cars off streets. Car
65 Very well presented, I appreciate being allowed to be part of this process.
66 Your study doesn't extend to Williams Dr and 3405 as it should.
67 Your poster presentation contains incorrect street connections.
68
Think bigger. Hold a design charrette for city planning or invited universities (Texas Tech/Houston/Arlington/UTSA/Am) I would
not considering how badly Austin turned out.
69 Living in Sun City. Areas of concern include:
70 Look to shorten distance between points of origin (home) and destination (whatever that may be).
71 Too much asphalt Vehicle/Roadway Vehicle/Roadway
72 Landscaped median with designated left-turns to lots/businesses Vehicle/Roadway Vehicle/Roadway
73 How to widen the road without adversely impacting commercial businesses Vehicle/Roadway Vehicle/Roadway
74 Have shared use pathway on one side of the street at western end Bike/Ped Bike/Ped
75 Town Center use at Jim Hogg Land Use Land Use
76 Small standalone retail on western end Land Use Land Use
77 Small scale sub divisions on western end Land Use Land Use
78 Congested D B Wood Road/Williams Drive Vehicle/Roadway Vehicle/Roadway
79 Multi-modal transit Transit Transit
80 Town Center Walkability Pedestrian Pedestrian
81 Street Lighting D B Wood Road to Serenada Pedestrian/Vehicle/Roadway Pedestrian/Vehicle/Roadway
82 Congested Lakeway Vehicle/Roadway Vehicle/Roadway
83 Congested Rivery Vehicle/Roadway Vehicle/Roadway
November 12th-16th Charrette
Page 63 of 82
Exhibit C - Breakdown of Public Input Printed on 4/19/2017
Page 3 of 4
Location Area of Concern Mode
Williams Drive Study
Public Comments Data
Comment Sheets
84 Congested I-35 Vehicle/Roadway Vehicle/Roadway
85 Congested Austin Avenue Vehicle/Roadway Vehicle/Roadway
86 Mixed Use development GISD site Land Use Land Use
87 Mixed Use development I-35/Austin Avenue Land Use Land Use
88 Landscaping I-35 Interchange Vehicle/Roadway Vehicle/Roadway
89 Mixed Use development at major intersections Land Use Land Use
90 Interconnectivity in road design Vehicle/Roadway Vehicle/Roadway
91 Safety/access management with medians Vehicle/Roadway Vehicle/Roadway
92 Interconnectivity between parcels Land Use Land Use
93 Access management away from intersections Vehicle/Roadway Vehicle/Roadway
94 Shell Road connection to Williams Not safe Shell Road Vehicle/Roadway Vehicle/Roadway
95 Access between properties and subivisions Vehicle/Roadway Vehicle/Roadway
96 Speeding vehicles (Need slower speed in Centers Area)Lakeway Dr EB Vehicle/Roadway Vehicle/Roadway
97 Walkable center Lakeway/Booty's Pedestrian Pedestrian
98 Better Connectivity to street grid and downtown Vehicle/Roadway Vehicle/Roadway
99 Put needs near where people live (Basic services - small centers)Land Use Land Use
100 Drive traffic off corridor to use 195 and 29 Vehicle/Roadway Vehicle/Roadway
101 Need Green Pockets to connect to City trail system Bike/Ped Bike/Ped
102 No sidewalks or opportunities to cross I-35/Williams Drive Pedestrian Pedestrian
103 Traffic on Dawn Drive from Lakeway to Central Dr Dawn Drive Vehicle/Roadway Vehicle/Roadway
104 Traffic on Mesquite Rd from River Bend to Country Club Rd Vehicle/Roadway Vehicle/Roadway
105 Modify tree ordinance to save trees along road frontage Land Use Land Use
106 Bury Utilities Land Use Land Use
107 Street Lighting Vehicle/Roadway Vehicle/Roadway
108 Need to fund façade improvements Land Use Land Use
109 No Roundabout on Rivery Blvd Vehicle/Roadway Vehicle/Roadway
110 Include shared use path along Williams Drive Bike/Ped Bike/Ped
111 Include sidewalks along the entirety of the corridor Pedestrian Pedestrian
112 Buffered bike lanes and sidewalks where appropriate Bike/Ped Bike/Ped
113 Create buffer from sidewalks to roadway Pedestrian Pedestrian
114 Cycle track in centers areas Bike/Ped Bike/Ped
115 Remove TWCTL to include medians an left-turn pockets Vehicle/Roadway Vehicle/Roadway
116 Excellent options - very interested in more biking trails & lanes Bike
117 Appreciate elimination of suicide lanes Vehicle/Roadway
118 Access management = safety Vehicle/Roadway
119 Traffic Signal Optimization Vehicle/Roadway
120 Density: Are the decision makers on board Land Use
121 Light timing on Williams Drive is an easy and cheap fix Car
122 Seems too much work on bike paths. This is not Austin Bike
123 Sceondary route needed rom Sedro Trail Road (Charparro Estates)Sedro Trail Car
124
We have been dealing with increased traffic since Sun City was built. The City allowed Sun City to block the secondary route with
homes but we still don't have a secondary route. Please fix this problem that the City created. We have been waiting 20+ years Sun City Car
125 Well done and impressive General
126 The small hurdles will be worth the effort General
127 Looking forward to the I35/Austin Avenue final plan i35/Austin Ave Car
128 This looks great.General
129 Cost will be enormous but so will the cost of doing nothing.General
130 I know it's minor but lighting should be considered particularly with the projected increase in pedestrian and bicycle traffic Lighting
131 Concerned that emphasis are not on other corridors (Austin Ave, University Ave to D.B Woods)Downtown/other areas General
132 Concerned that other priorities are for development and not the new City Hall and municipal buildings.General
133 I think the priorities are not in the right place and the study is the wrong place and places the old town on the back burner General
March 9th Open House
Page 64 of 82
Exhibit C - Breakdown of Public Input Printed on 4/19/2017
Page 4 of 4
Location Area of Concern Mode
Williams Drive Study
Public Comments Data
Comment Sheets
134
The CCTL on Williams is being eliminated. At times of high traffic there will not be an avalable passage way for emergency
vehicles Car
135
Otherwise the concepts look reasonable. The parking and interconnectivity is a good approach. Potential problems could be
access to buisnesses Parking/Connectivity
136 Signal control could allow for :go green: to allow thru traffic to clear roadway and not bottleneck in meregncy situations car
137 Make Wildwood Drive entrance to 2 lanes. Left lane is required and other lane can be left, right or straight (just like Rivery Blvd)Wildwood car
138
Nw Blvd: If proposed changes include diverting school age buses to NW Blvd, wouldn't sidewalks be vital for safety on the main
thoorughfare. Concerned that pedestrian safety at this area NW Blvd Pedestrian
139 There are lots of bikes, walkers and kids on NW Blvd from Frost School, how will this work with increased traffic NW Blvd Pedestrian/Bike
140
Lower Income housing - concern that ir is right in the middle of low density safer neighborhood on NW Blvd. Crime, crime,
crime, lock doors, no walking around at night Rivery Blvd Housing
141 School buses take 25mins to load and unload on NW Blvd at 7am sharp and 3:15pm everryday. Where is your common sense.NW Blvd Car
Page 65 of 82
City of Georgetown, Texas
City Council Workshop
April 25, 2017
SUBJECT:
P resentation, discussion, and direction regarding pro posed mo wing contracts -- Jac k Daly, Assistant to the City Manage r
ITEM SUMMARY:
Seven (7) sealed co mpetitive bids were received and o pened on March 27, 2017. Staff evaluated the bids for complianc e
to the needed specifications. Line items were awarde d to the lowest responsible bidders for their respective bid items.
Upon Council appro val, purchase orders will be issued to the vendors recommended fo r award.
Recommendation(s): Recommend award to the lo west responsible bidder providing the best value to the City as follows:
City Facilities: Stillwater Site Services $168,843 .00
P arks and Recreation, IOOF Cemetery Georgeto wn Village: Heart of Texas 399,125 .89
Collection/Transfer Station: Stillwater Site Services $7 ,34 0.0 0
Water and Wastewater Treatment: Elk Ridge Constructio n $4 8,655.00
Stormwater Right-o f-Way, Water Quality Ponds, IH-35 corridor: BrightView Landsc ape Services $127,913.89
Water and Wastewater Co llection And Distribution: BrightView Landscape Service s $25 ,97 9.7 2
TOTAL $777,4 97 .50
FINANCIAL IMPACT:
City Facilities: Stillwater Site Services $168,843 .00
P arks and Recreation, IOOF Cemetery Georgeto wn Village: Heart of Texas 399,125 .89
Collection/Transfer Station: Stillwater Site Services $7 ,34 0.0 0
Water and Wastewater Treatment: Elk Ridge Constructio n $4 8,655.00
Stormwater Right-o f-Way, Water Quality Ponds, IH-35 corridor: BrightView Landsc ape Services $127,913.89
Water and Wastewater Co llection And Distribution: BrightView Landscape Services$2 5,9 79 .72
TOTAL $777,4 97 .50
SUBMITTED BY:
Jackson Daly
ATTACHMENT S:
Description
DRAFT Mowing C o ntract P res entation
Page 66 of 82
Mowing Contracts
April 25, 2017
Page 67 of 82
Agenda
•Background
•Consolidation Examples
•Bidding Process
•Review Contracts
•Budget Consideration
•Direction
Page 68 of 82
Thanks!
Mapping and Procurement
•Deborah Knutson –Purchasing
•Ilyanna Kadich –GIS
•Holly Pryor –GIS
Contract Scoping and Oversight
•Trish Long –Facilities
•Jamie Beran –Parks
•Dan Southard –Public Works
•Bruce Gick –Public Works
•Jordan Fengel –Public Works
•David Thomison -Water
•Mike Welch –Water
•Isaac Conde -Water
Great coordination between departments!
Page 69 of 82
Background
•Council Goal: Create and maintain outstanding
aesthetics, and a welcoming appearance and spirit
•Tall grass and weeds during summer 2016
•Uptick in complaints
•Many departments overseeing many contacts
•Need to better coordinate efforts
•Document and map city-maintained areas
•Improved how properties are added/deleted to
contracts
Page 70 of 82
Consolidation Examples
•This was an overlap
between Public Works
and Facilities.Due to
this being a median,
Public Works took over
maintenance for this
area.
Page 71 of 82
Consolidation Examples
•This is a similar situation
to the previous example,
Public Works took over
this area from Facilities
due to the fact this is
within their right-of-way
mowing.
Page 72 of 82
Consolidation Examples
•This was an overlap
between the water dept.,
parks, and public works.
•parks would take the
area on the left of
Walden and public works
would take the area on
the right.
Page 73 of 82
Consolidation Examples
•This was an overlap
between the water dept.
and public works.
–Previously, the water dept.
would mow inside the
fence of the San Gabriel
Treatment Facility as well
as a strip around the
outside of the fence.
–Public works agreed to
mow all the way up to the
fence due to the fact that
they are already on that
side mowing the recycling
center area.
Page 74 of 82
Overall Mowing Map
Page 75 of 82
Total Acreage Maintained
City maintained 530 acres
Contractor
maintained
779 acres
Total 1,309 acres
Page 76 of 82
Bidding Process
•Bid opened February 12
•Pre-Bid Meeting on February 24
•Bid closed March 27
•Seven (7) Bids submitted
Page 77 of 82
Different Contracts
•Facilities
–36 facilities and parking lots
–$168,843 –Stillwater Site Services
•Parks
–100 neighborhood and community parks and open
spaces; IOOF Cemetery; Village
–$399,125.89 –Heart of Texas Landscape
Page 78 of 82
Different Contracts
•Public Works
–Transfer Station (48 acres)
•$7,340 –Stillwater Site Services
–Stormwater
•74 Rights of way, lots, ditches, islands, ponds, and IH-35 corridor
•$127,913.89 -Brightview Landscape Services
•Water Department
–63 Lift stations, pump stations, water towers
•$25,979 –Brightview Landscape Services
–9 Treatment Plants
•$48,655 –Elk Ridge Construction
Page 79 of 82
Budget Considerations
•Improved service
–Prescribed frequencies and deliverables
•Maximizing Existing Dollars
•Will bring forward budget requests to
expand contracted mowing
•Areas to be added
–Stormwater: 53 sites bid, not within budget
–Anticipate approximately $25K budget request
Page 80 of 82
Next Steps
•Approve and Execute Contracts
•Monitor performance
•Develop budget request to improve
mowing
Page 81 of 82
City of Georgetown, Texas
City Council Workshop
April 25, 2017
SUBJECT:
Sec. 551.071: Consul tati on w i th Attorney
- Advice from attorney about pending o r co ntemplated litigation and other matters o n which the attorney has a duty to
advise the City Council, including agenda items
- Appeal of an Administrative Decision regarding the determination that a pump station for crude oil is a "Utility Servic e s,
Intermediate" use, Dr. Jeffrey S. Miller (Rawhide, LLC) Ad ja cent Property Own e r, in regards to 55 5 Rabbit Hill Ro ad,
Enterprise Crude Pipeline, LLC
- Sheriff's Posse Ro deo Lease
Sec. 551.074: Personnel Matters
- City Manager, City Attorney, City Sec re tary and Municipal Judge: Consideratio n of the appointment, employme nt,
evaluation, reassignment, duties, discipline, or dismissal
- City Manager Perfo rmance Evaluation
Sec. 551.087: De l i berati o n Regardi ng Economi c Devel opment Negoti ati ons
- Rentsch Brewe ry P erformance Agreement Amendme nt
ITEM SUMMARY:
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Page 82 of 82