HomeMy WebLinkAboutAgenda CC 10.22.2019 WorkshopN otice of M eeting of the
Governing B ody of the
C ity of Georgetown, Texas
O ctober 2 2, 2 01 9
The Georgetown City Council will meet on October 22, 2019 at 3:35 P M at City Council Chambers,
510 W 9th Street Georgetown, TX 78626
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (AD A).
If you require assistance in participating at a public meeting due to a disability, as defined under the
AD A, reasonable assistance, adaptations, or accommodations will be provided upon request. P lease
contact the City Secretary's Office, at least three (3) days prior to the scheduled meeting date, at (512)
930-3652 or City Hall at 808 Martin Luther King J r. Street, Georgetown, TX 78626 for additional
information; TTY users route through Relay Texas at 711.
Policy De ve lopme nt/Re vie w Workshop -
A P resentation, update, and discussion regarding the 2030 P lan and introduction to the Future Land
Use Map -- Sofia Nelson, P lanning Director
B P resentation and discussion regarding updates to the City’s TABC approval process -- J ames
Kachelmeyer, Assistant City Attorney and Robyn Densmore, City Secretary
C P resentation and discussion of Arts and Culture projects – Eric Lashley, Library Services
Director and Amanda Still, Arts and Culture Coordinator.
D P resentation and discussion of the renewal of the Operating Agreement for the Shotgun house
between the City of Georgetown and the Georgetown Citizen Cultural Memorial Association. –
Eric Lashley, Library Services Director.
Exe cutive Se ssion
In compliance with the Open Meetings Act, Chapter 551, Government Code, Vernon's Texas Codes,
Annotated, the items listed below will be discussed in closed session and are subject to action in the
regular session.
E Sec. 551.071: Consul tati on w i th Attorney
Advice from attorney about pending or contemplated litigation and other matters on which the
attorney has a duty to advise the City Council, including agenda items
- P roposed Settlement in the City of Georgetown v. Lera Brock Hughes Trust No. 2, George J .
Shia, Co-Trustee and Forrest N. Troutman, Co-Trustee, et al
- P roposed Settlement in the City of Georgetown v. Georgetown 116 Development P artners, LP
- P E C Update
Sec. 551.087:Del i berati ons Regardi ng Economi c Devel opment Negoti ati ons
- P roject Big C
Sec. 551:074: P ersonnel Matters
City Manager, City Attorney, City Secretary and Municipal J udge: Consideration of the
appointment, employment, evaluation, reassignment, duties, discipline, or dismissal
Adjournme nt
Page 1 of 90
Ce rtificate of Posting
I, R obyn Densmore, C ity S ecretary for the C ity of G eorgetown, Texas, do hereby c ertify that
this Notice of Meeting was pos ted at C ity Hall, 808 Martin Luther King Jr. S treet,
G eorgetown, T X 78626, a plac e readily ac cessible to the general public as required by law, on
the _____ day of _________________, 2019, at __________, and remained so pos ted for
at leas t 72 c ontinuous hours prec eding the s cheduled time of said meeting.
__________________________________
R obyn Dens more, C ity S ec retary
Page 2 of 90
City of Georgetown, Texas
City Council Workshop
O ctober 22, 2019
S UBJEC T:
P resentation, update, and discussion regarding the 2030 P lan and introduction to the Future Land Use Map -- Sofia
Nelson, P lanning Director
I T EM S UMMARY:
P urpose of P resentation
The 20 30 Comprehensive P lan Land Use Element is the launching point for other comprehensive plan elements (parks,
transportation, etc.) and serves as a key input in the City’s master planning for utilities. Given the importance of the Land
Use Element this presentation is the 1st of 2 presentations (2nd presentation is set for 11/12 ). The purpose of this
presentation is to provide an overview of the update to the Land Use Element and allow you time to digest, review, and ask
for additional information should it be necessary.
Feedback we are seeking on 11/12/19
Land Use P olicy:
Do you seek additional information or amendments to the drafted land use policies?
Future Land Use Categories:
Do the descriptions for each category accurately depict the desired development?
Do you support the recommended percentage of residential to non-residential development for each category?
Future Land Use Map:
Does the map reflect the goals and land use policies of the land use element?
Do you seek additional information or amendments to the proposed map?
F I NANC I AL I MPAC T:
n/a
S UBMI T T ED BY:
Sofia Nelson, P lanning Director
AT TAC HMENT S :
Description
P resentation
Draft Land Use P olicies
DR AF T Land Us e C ategories
Draft F uture Land Use Map
Page 3 of 90
Land Use Element
City Council Workshop –October 22, 2019
Page 4 of 90
MEETING PURPOSE
The 2030 Comprehensive Plan Land Use Element is the
launching point for other comprehensive plan elements
(parks,transportation,etc.)and serves as a key input in the
City’s master planning for utilities.Given the importance of
the Land Use Element this presentation is the 1st of 2
presentations (2nd presentation is set for 11/12).
The purpose of this presentation is to provide an overview of
the update to the Land Use Element and allow you time to
digest,review,and ask for additional information should it be
necessary.
Page 5 of 90
Presentation Outline
I.Recap changes to land use policies
II.Review proposed updates to the Future Land Use Plan, to include:
a)Growth scenario development
b)Factors of change
c)Steering Committee guidance
d)Land use category changes
e)Key Future Land Use Plan changes
III.Overview of next steps.
Page 6 of 90
Feedback we are seeking on 11/12
•Policy:
•Do you seek additional information or amendments to the drafted land use
policies?
•Future Land Use Categories:
•Do the descriptions for each category accurately depict the desired
development?
•Do you support the recommended percentage of residential to non-
residential development for each category?
•Future Land Use Map:
•Does the map reflect the goals and land use policies of the land use element?
•Do you seek additional information or amendments to the proposed map?
Page 7 of 90
LAND USE ELEMENT COMPONENTS
Land Use Goal
“Promote
development
patterns with
balanced land uses
that provide a
variety of well-
integrated
housing…”
Land Use Policy
“Promote more
compact, higher
density, well-
connected
development
within
appropriate infill
locations”
Land Use Category
Action:
Modify
density
ranges in
appropriate
residential
categories
Growth Scenarios
Action:
Propose
densities in
anticipated or
desired
locations
FLU Map
Action:
Compare
results. Revise
map &
categories as
needed
Complete
In progress
In progress
In progress In progress Page 8 of 90
I-Policies
Recap and Update
Page 9 of 90
HOW WE DRAFTED POLICIES
Evaluated progress of
2008 policies
Reviewed 2008 policies
against 2030 updated
goals and public input
Sought input on land
use issues:
P&Z
SC
SC evaluated issues
against goals,
recommended
solutions
Revised where solution
was present, drafted new
policies where solutions
did not exist
Page 10 of 90
II. FUTURE LAND USE
PLAN (FLUP)
Growth scenario development, land use categories, key updates, and map
Page 11 of 90
SCENARIO DEVELOPMENT
Scenario 1: 2008 Plan Buildout
Scenario 2: Citywide Trends
Scenario 3: Steering Committee Table 1
Scenario 4: Steering Committee Table 2
Scenario 5: Combined Steering
Committee
Scenario 6: Citywide trend -commercial,
increase residential
Scenario 7: Citywide trends -residential,
increase commercial Page 12 of 90
FACTORS FOR LAND USE CHANGE
•Existing development patterns
•Existing land use
•Current zoning
•Public input
•2008 Future Land Use Plan
•Retail recruitment
•Target industries
•Growth scenarios & fiscal impact
Page 13 of 90
STEERING COMMITTEE GUIDANCE
•Desire for vibrant, mixed use areas
•Desire for mixed low-and moderate-density neighborhoods, but still
a need a designation for only single-family neighborhoods
•Desire to integrate limited higher-density housing with mixed use
and commercial developments
•Support findings from previous studies (Target Industry Analysis,
Market Assessment, etc.)
•Ensure intentional infrastructure planning to promote sustainability
and fiscal responsibility
Page 14 of 90
EXISTING LAND USE
Page 15 of 90
(2008) FUTURE LAND USE
Page 16 of 90
HOW WE DRAFTED LAND USECATEGORIES
Community
input and
2008 Plan
Updated
2030 goals
Updated
2030 policies
to reflect
goals
Updated FLU
categories to
reflect policies
Updated
FLU map
with revised
categories
Page 17 of 90
LAND USE CATEGORIES
Residential Categories Nonresidential Categories
Rural Residential –23.9%Neighborhood –22.2%
Mixed-Density Neighborhood
–17.8%Mixed Use Center –1.1%
Community Center –3.2%Regional Center –3.5%
Employment Center –5.3%Institutional –1.6%
Parks and Recreation –1.1%Open Space –12.5%
Mining –7.6%
Page 18 of 90
KEY UPDATE #1 –CATEGORY DESCRIPTIONS
Improved narratives
Page 19 of 90
KEY UPDATE #2-RESIDENTIAL CATGEORIES
Categories
(proposed)Density Target Ratio of Land Use
Mix
Rural Residential
≤1.0 DUA 5% non-residential,
95% residential
Neighborhood
≤ 5.0 DUA 10% non-residential,
90% residential
Mixed-Density
Neighborhood
≤14.0 DUA
.
20% non-residential,
80% residential
Page 20 of 90
KEY UPDATE #3-NON-RESIDENTIAL CATEGORIES
2008 FLU
Categories
(existing)
2030 Plan
Update
Categories
(proposed)
Intent Target Ratio of Land Use
Mix
Special Area
Mixed Use
Mixed Use
Center
Accommodate traditional
mixed-use developments that
create a center of activity not
only in the day, but also at night
and on weekends.
60% non-residential, 40%
residential
Mixed Use
Community
Community
Center
Create areas which
accommodate local retail,
professional office, and service-
oriented businesses that serve
the residents of Georgetown.
Moderate and high density
residential is appropriate
if/when supporting existing
commercial or as part of a
planned development.
80% non-residential, 20%
residential
Mixed Use
Neighborhood
Center
Community
Commercial
High Density
Residential
Page 21 of 90
KEY UPDATE #3-NON-RESIDENTIAL CATEGORIES
2008 FLU
Categories
(existing)
2030 Plan
Update
Categories
(proposed)
Intent Target Ratio of Land Use Mix
High Density
Residential
Regional
Center
Accommodate commercial
uses that serve or draw
regional market. Moderate
and high density
residential is appropriate
if/when supporting
existing commercial or as
part of a planned
development.
75% non-residential, 25%
residentialRegional
Commercial
Employment
Center
Employment
Center
Facilitate development of
well planned, large-scale
employment and business
activities, as well as
supporting secondary
uses, which may include
moderate and high density
residential options.
90% non-residential, 10%
residential
Page 22 of 90
KEY UPDATE #3-NON-RESIDENTIAL CATEGORIES
2008 FLU
Categories
(existing)
2030 Plan
Update
Categories
(proposed)
Intent Target Ratio of Land Use Mix
Parks,
Recreation,
Open
Space
Parks and
Recreation
Parks, trails, and other
recreational amenities
should be integrated into
and easily accessible from
residential neighborhoods
and developments.
100% non-residential
Open Space
Floodplains and other
natural areas that are
preserved as open space.
100% non-residential
Page 23 of 90
KEY UPDATE #4
Refinements to the Rural
Residential/Neighborhood
boundaries
2008 Page 24 of 90
KEY UPDATE #5
Transitioned Mixed Use
Community to Neighborhoods/
Mixed Density Neighborhoods
2008 Page 25 of 90
KEY UPDATE #6
Refinement of Regional and
Community Nodes
2008 Page 26 of 90
KEY UPDATE #7
Refinement of Employment
Center locations
2008 Page 27 of 90
KEY UPDATE #8
Mixed Use Center to identify
locations appropriate for
master planning
2008 Page 28 of 90
PROPOSED FLUP
Page 29 of 90
CURRENT VS. PROPOSED FLUP
Current FLUP Proposed FLUP
Page 30 of 90
III. NEXT STEPS
Page 31 of 90
REMAINING STEPS
Fall and Winter 2019
•10/22: City Council workshop on Land Use
Element (1st of 2)
•10/30: Public meeting to review draft Future
Land Use Map and Land Use policies
•11/7: Steering Committee 1st presentation on
Implementation
•11/12: City Council Workshop on Land Use
Element (2nd of 2)
•11/21: Steering Committee 2nd presentation
on Implementation
•12/10: City Council Workshop on
Implementation (1st of 2)
January-February 2020:
•January 14th : City Council Workshop on
Implementation (2nd of 2)
•Public Outreach on 2030 Plan Update
DRAFT
•Planning and Zoning Commission public
hearing to consider recommendation of
2030 Plan Update
•City Council public hearings to consider
adoption of 2030 Plan Update
Page 32 of 90
Draft as of 10/11/2019 1
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
2030 Goal 1: Promote development patterns with balanced land uses that provide a variety of well-integrated housing and retail choices, transportation, public facilities, and recreational options in all parts of Georgetown.
1.A.
Encourage a balanced mix of residential,
commercial, and employment uses at varying
densities and intensities, to reflect a gradual
transition from urban to suburban to rural
development.
"A well balanced mixture of housing
and commercial enterprises." (2030
Plan Update Survey #1)
"Maintain existing neighborhoods
and downtown areas. Expand with
mixed-use and a variety of housing
types/sizes." (2030 Plan Update
Survey #1)
Overlays, transition zones
(Downtown Master Plan),
Corridor Plans (Williams Drive)
UDC amendments
Ensure proper transitions and buffering between
established neighborhoods and adjacent commercial and
manufacturing areas.
Flexibility in Development
Patterns
Diversify tax
base and
concentrate
development;
Balance
Supportive Uses
Lead
1.B.
Promote more compact, higher density, well-
connected development within appropriate infill
locations.
"Higher density, new urbanistic
downtown that is walkable and fully
developed..." (2030 Plan Update
Survey #1)
Land Use element - FLU map and
categories
Future Land Use Categories and
UDC amendments - improved
standards for commercial
development
Establish standards appropriate for new residential
development pertaining to lot sizes, open space, buffers,
road connectivity, etc. Ensure that development is
compatible in character with the surrounding context. UDC
amendments for buffering adjacent to residential
neighborhoods. Apply neighborhood conservation
strategies, such as code enforcement, housing
rehabilitation, and support for urban homesteading for first
time buyers.
Intentional Infrastructure
Transportation
Mapping Strategies
Use
infrastructure to
promote desired
development
patterns
Lead
2030 Goal 2: Reinvest in Georgetown’s existing neighborhoods and commercial areas to build on previous City efforts.
2.A.Remove barriers to Encourage redevelopment
in target areas.
"I think current businesses should be
updated, like the old HEB on
University and 35 is gross, moldy,
and a huge health concern." (2030
Plan Update Survey #1)
Land Use element
UDC amendments
Utility Master Plan
Small Area Planning
Capital Improvement Planning
Review standards for impervious cover, parking, height
Incentivize redevelopment in target areas through
infrastructure
Intentional Infrastructure
Utilize existing
infrastructure
and support
vibrant places
Lead
2.C.
2.B.
Identify potential opportunities and selectively
target, plan, and promote development/reuse
initiatives.
"Revitalized neighborhoods
continued, beautification and
community pride increased." (2030
Plan Update Survey #1)
CIP, Williams Drive, Housing
Element
Small Area Planning
Special Districts (Business
Improvement Districts/Tax
Increment Reinvestment Zones-
TIRZs)
Identified areas could qualify for additional infrastructure
improvements, development/renovation incentives,
additional flexibility in development regulations to
encourage redevelopment.
Economic Development
Preserve and
enhance existing
neighborhoods
LeadDRAFT
Page 33 of 90
Draft as of 10/11/2019 2
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
2030 Goal 3: Provide a development framework that guides fiscally responsible growth, protects historic community character, demonstrates stewardship of the environment, and provides for effective provision of public services and facilities.
2.D.
3.A.
Continue to promote diversification of uses
while strengthening the historic character and
supporting the existing historic neighborhoods.
"Keep Georgetown's historic style
while improving the city." (2030 Plan
Update Survey #1)
"A community with diverse options
for housing, transportation, and
work. Maintain small town feel where
possible." (2030 Plan Update Survey
#1)
Downtown Master Plan; Vision
Statement - "Georgetown: A caring
community honoring our past and
innovating for the future"
FLU categories, zoning, incentives Review permitted uses in downtown to ensure sufficient
variety
Economic Development
Mapping Strategies
Support existing
neighborhoods Lead
New
3.B
Strengthen Georgetown’s image and indentity
as a small town quality feel within enhanced
gateways and commercial corridors.
"I would hope that it still has a small
town feel." (2030 Plan Update
Survey)
"If you're concerned about
gateways, keep Georgetown's
appearance that of a small town."
(Gateways MQ)
Williams Drive Study, Gateways,
CIP
Special Districts
Development Agreements
Zoning
Small Area Planning
Implement landscaping and other
design regulations to improve
corridor aesthetics.
- Add/increase funding for beautification of specific areas
along Gateways through WilCo Master Gardeners, scout
groups, etc.
- Renegotiate TxDOT ROW beautification Agreement to
ensure better maintenance and standards
- Designate 5% of project cost of all new roadway
improvements associated with the gateway corridors to be
applied to landscape and road frontage beautification
Economic Development
Intentional Infrastructure
Support
Georgetown's
unique identity
Lead
New
3.C
Proactively support existing and recruit new
employers and incentivize development that is
consistent with Georgetown's target industries
and that support diversification of the City's tax
base and promote economic development.
Protect and promote land uses that support
Georgetown’s target industries, support
diversification of the City’s tax base and
enhance economic development through
intentional infrastructure planning, recruitment
and the land use entitlement process.
"...diversity of business (large and
small), include industry for local
employment, cater to start ups and
innovative research and
development…" (2030 Plan Update
Survey #1)
"I would like see Georgetown
become the scouting city for major
employers…" (2030 Plan Update
Survey #1)
Target Industry Analysis - target
industries and potential partners;
ED Strategic Plan - Strategic Goal
1: Support existing businesses and
industries.; Strategic Goal 2:
Enhance targeted recruitment of
identified industries.; Strategic Goal
3: Diversify workforce development
and recruitment
initiatives.
Business Improvement Districts
Small Area Planning
Utility Master Plan
4a & 4B sales tax initiatives
Capital Improvement Plan (CIP)
Coordination of Land use plan & Georgetown Economic
Development Corporation (GEDCO)
Strengthen relationship with Georgetown Development
Alliance
Economic Development
Collaboration
Intentional Infrastructure
Diversify tax
base and provide
employment
Partner
New
3.D
Adopt development practices that promote
economic development and preserve and
enhance the environment.
"A city that prioritizes the
environment with rich renewable
energy incentives (residential and
commercial) and land/wildlife
preservation." (2030 Plan Update
Survey #1)
Water Conservation Plan - "The
City of Georgetown has a long
standing commitment to water
conservation and the efficient use of
our natural resources."
Water Conservation Plan
Stormwater Master Plan
Solid Waste Master Plan
Construction Standards and
Specifics Manual
Educational and incentive
programs; UDC amendments
Low Impact Development Standard
Water conservation, energy conservation, air/water
quality, compact/walkable development, urban heat island,
support existing initiatives.
Intentional Infrastructure
Green Space
Reduce
environmental
impact
Lead
DRAFT
Page 34 of 90
Draft as of 10/11/2019 3
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
New
3.E
Develop and apply approval standards for
annexation and creation of special districts.
Support the City’s growth and development
using a decisional framework that promotes
fiscal health, safety and quality of life for our
current and future residents.
“Please do not listen to the
naysayer, and do not limit growth!
Be progressive in your growth, but
use good zoning in the process.” –
Survey 1
“I know that we are going to grow,
but I don't want that growth to
eclipse the character that we enjoy
now.” – Survey 1
“Strongly continue this small town
environment, not to grow so large
with what appears to be adhoc
development like Round Rock and
Cedar Park.” – Survey 1
“It's growing so fast. Hate to lose
the small town feel.” – Survey 1
“W hile growth is inevitable, I’d like to
see it balanced with larger
considerations of overall quality of
State of the City - expansion of city
limits & ETJ acreage since 2008
Fiscal Impact Model (Cost to serve)
MUD/PID Policies
Utility Master Plan - waste water
requirement
UDC Criteria for Annexation
Outside of existing development pattern, are we accepting
annexation proposals that meet specific City objectives?
Density and development cannot happen without utility
provision, primarily waste water.
Intentional Infrastructure
Collaboration
Intentional
growth that
meets land use
and economic
development
strategies
Lead
DRAFT
Page 35 of 90
Draft as of 10/11/2019 4
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
2030 Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods, for residents of all ages, backgrounds and income levels.
1.E.
6. A
Expand regulatory provisions and incentives to
Encourage innovative forms of compact,
pedestrian friendly development and a wider
array of affordable housing choices through
provisions and incentives.
"Enhance walkability with wider
sidewalks or independent bike trail
integration." (RoundTable -
Stakeholder Feedback)
"We have a need for affordable
housing. People are moving here
and we need to ensure everyone is
welcome. Right now, that is not the
case." (2030 Plan Update Survey
#1)
Williams Drive Study, Land Use
Element, Housing Element
Mixed uses in FLU categories
Zoning standards (UDC
amendments)
Sidewalk Master Plan
Small Area Planning
Adopt ratios of preferred land use mixes Housing Diversity
Intentional Infrastructure
Green Space
Provide more
housing options
and support
vibrant places
Lead
2030 Goal 7: Maintain high-quality infrastructure, public safety services, and community facilities.
New
7.A
Support public safety services and community
facilities infrastructure to ensure that
Georgetown continues to be a safe, family-
friendly welcoming community which that
serves all residents.
"Continue providing safety thru the
fire and police departments." (2030
Plan Update Survey #1)
OTP - pedestrian and bike planning;
GUS mission statement - "To
provide safe, reliable, efficient and
cost-effective utility services to
customers in order to enhance the
quality of life of the community"
Georgetown Americans with
Disabilities Act (ADA) Plan
Public Safety Plan
Emergency Management Plan
Stormwater Master Plan
CIP/annual budget; ensure that
public safety services funding
increases with population growth
Update Emergency Management Plan to reflect new
organizational structure, update to meet new community
needs
Complete a So
Evaluate emergency response staffing as a function of
growth
Intentional Infrastructure Maintain quality
of life Lead
2030 Goal 8: Actively partner with GISD, Williamson County, other governmental agencies, and local organizations to leverage resources and promote innovation.
New
8.A
Promote development decisions that serve the
needs of Georgetown Independent School
District and Williamson County our interlocal
government partners.
"Wider sidewalks near Gtown high
school leading into downtown (6-8
ft.)" (Downtown RoundTable)
Alignment; GISD Strategic Plan -
"Collaborative environments that
give voice and offer ownership to
stakeholders are essential to
meeting current and future needs.";
Citizen Participation Plan: "Goal 3:
Enhance our relationships and
communication with community
organizations"
Incorporate Institutional Facilities on
FLU.
Include in special districts and
development agreements.
Trigger for coordinated discussion
with GISD (see San Antonio for
subdivisions of 200 lots or greater)
Joint Use Agreements, connectivity to/from the school Collaboration
Intentional Infrastructure
Maximize
resources and
foster effective
partnerships
Partner
2030 Goal 9: Maintain and add to the existing quality parks and recreation.
New
9.A
Ensure that the subdivision and development
process includes consideration of the way in
which residential lots relate to parks and open
space, emphasizing adjacency and
accessibility to parks and open space.
"Strong, robust parks system for
families to enjoy." (2030 Plan
Update Survey #1)
"Walkable, lots of trails connecting
parks and neighborhoods, access to
shopping for walkers and bicyclists,
great schools, prioritizing green
space." (2030 Plan Update Survey
#1)
Parks, Rec, and Trails Master Plan -
incorporate in future update UDC amendments
Prohibit lots from backing to public/shared open space;
single-loaded streets are more desirable for access and to
reduce risk of creek erosion into private property.
Green Space
Intentional Infrastructure
Maximize parks
and open spaces
and support
property values
Lead
2030 Goal 10: Improve and diversify the transportation network.
2.B.
10.A
Proactively plan investments in transportation
and other infrastructure to leverage
partnerships with the business community and
interested neighborhood organizations and
maintain the level of service as the City
continues to grow.
"I would love to see much
improvement and planning of traffic
patterns." (2030 Plan Update Survey
#1)
"With the expected growth in
Georgetown there needs to be
related expansion of the
transportation infrastructure .
Continue to bring in restaurants,
larger hotels and entertainment."
(2030 Plan Update Survey #1)
ED Strategic Plan - Strategic Goal
4: Encourage speculative
development
OTP, Utilities Master Plan, CIP;
GUS mission statement - "To
provide safe, reliable, efficient and
cost-effective utility services to
customers in order to enhance the
quality of life of the community."
CIP/annual budget Project funding prioritized in targeted areas/ED purposes Intentional Infrastructure
Transportation
Utilize
infrastructure as
an economic
development tool
Lead
DRAFT
Page 36 of 90
Draft as of 10/15/2019
2008 FLU Categories
(existing)Intent Character Target Ratio of Land
Use Mix Example Image Considerations
Agricultural Rural
Residential Rural Residential
≤1.0 DUA
Retain rural character and "small town feel"
Facilitate low-intensity development in areas where
utilities do not exist and are not planned
These large lot, low-density areas should preserve the rural atmosphere of
Georgetown. Homes should be traditional, single-family residences with large front
yard setbacks from roadways and large side yard setbacks separating homes to
reinforce the rural openness. Supporting non-residential uses may be located along
major thoroughfares with large setbacks and natural buffers from neighboring
residential.
5% non-residential, 95%
residential No major changes recommended.
Low Density Residential Neighborhood
≤ 5.0 DUA
Facilitate traditional single-family development.
Neighborhood character should focus on maintaining a suburban atmosphere.
Conservation subdivisions (also referred to as “clustering”) should be encouraged to
preserve open space and environmentally-sensitive areas. Development standards
should ensure adequate open space and efficient roadway and pedestrian connectivity
to schools, neighborhood amenities and parks. Supporting non-residential uses should
be similar in scale to the residential properties, include appropriate landscaping and
buffering, and be located on major thoroughfares and designed to discourage
neighborhood cut-through traffic.
10% non-residential, 90%
residential
Increased density better reflects recent
development trends (18% of lots are smaller than
the current 3.0 DUA). Supports policies of housing
variety and more compact development.
Potential for community concern on increased
densities.
Moderate Density
Residential
Mixed-Density
Neighborhood
≤ 14.0 DUA
Enable a variety of low and medium density
housing types and supporting nonresidential uses.
Create flexibility in residential land uses to
accommodate City housing policies. Use zoning
regulations to ensure compatability.
Medium density housing options should be consistent with and complementary to the
traditional single-family neighborhood with emphasis on connectivity and access to
neieghborhood amenities including schools and parks. Development standards for
medium density housing and any non-residential uses should be in place to ensure this
compatibility through increased setbacks for taller buildings, architectural designs that
are consistent with the neighborhood, and enhanced landscaping. Additionally, any
non-residential uses should be located primarily at larger intersections, designed to
discourage neighborhood cut-through traffic, and should include appropriate
buffering and pedestrian orientation to support the surrounding residents.
20% non-residential, 80%
residential
Increased density better aligns with actual density
of mixed density neighborhoods.Increased density
supports policies through allowing a mix of single-
family, duplexes, and townhomes.
Duplexes and townhomes may not be appropriate
or desirable in all neighborhoods designated as
MDN. Potential for land use incompatibility or
conflicts with traditional single-family homes.
Special Area Mixed Use Mixed Use Center
Accommodate traditional mixed-use developments
that create a center of activity not only in the day,
but also at night and on weekends.
This category encourages the creation of planned areas that integrate a variety of
complementary uses, with an emphasis on retail, offices, and entertainment activities.
These centers should be unique destinations with emphasis on building design,
landscaping and the inclusion of public plazas, green spaces and areas for the public to
gather. As the most walkable land use category, these areas should be designed in a
pattern of pedestrian-oriented, storefront-style shopping streets, with shared parking
and strong pedestrian linkages to the surrounding areas. Consideration should be
given to adjacent residential uses to ensure compatibility and minimize impacts on
neighborhoods.
60% non-residential, 40%
residential No major changes recommended.
Mixed Use Community
Mixed Use Neighborhood
Center
Community Commercial
High Density Residential
High Density Residential
Regional Commercial
2030 Plan Update
Categories (proposed)
80% non-residential, 20%
residential
14.0+ DUA
Accomodate commercial uses that serve or draw
regional market. Moderate and high density
residential is appropriate if/when supporting
existing commercial or as part of a planned
development.
Developments may be configured as major shopping centers, stand-alone big-box
retailers, or large-scale mixed-use developments, as well as supporting flex office space
and office/warehouse development. Well integrated residential developments, which
encourage the interaction of residents and businesses, are appropriate and vertical
mixed use encouraged. These developments are typically automobile-oriented with
convenient access from major transportation routes and highway interchanges,
however internal pedestrian connectivity should be maximized and include
opportunities for pedestrian activity.
75% non-residential, 25%
residentialRegional Center
Community Center
14.0+ DUA
Create areas which accommodate local retail,
professional office, and service-oriented businesses
that serve the residents of Georgetown. Moderate
and high density residential is appropriate if/when
supporting existing commercial or as part of a
planned development.
These areas are typically configured as “nodes” of smaller scale at the intersection of
arterial roads, or at the intersection of arterials and collectors. These developments
provide local retail, professional office, and service-oriented businesses that serve the
residents of Georgetown. While typically auto-oriented, pedestrian connections to the
surrounding neighborhoods should be provided. Well integrated residential
developments, which encourage the interaction of residents and businesses, are
appropriate and vertical mixed use encouraged. To promote the interaction of
intergrated and adjacent residential development, these areas should emphasize
quality building and site design, such as enhanced architectural features, landscaping,
and prominent pedestrian facilities.
Note that these categories now include high-
density residential/multi-family.
Encourages reservation & integration of MF into
commercial developments, supports policies of
housing variety and compactness.
May need to limit amount of MF to avoid losing
key potential retail locations.
Page 37 of 90
Draft as of 10/15/2019
Employment Center Employment Center
14.0+ DUA
Facilitate development of well planned, large-scale
employment and business activities, as well as
supporting secondary uses, which may include
moderate and high density residential options.
These uses should support high quality employment uses with environments that
support heightened economic activity through quality architectural design and well-
integrated supporting uses such as retail, restaurants. The inclusion of high density
residential is appropriate as a supporting use to these areas of commerce and
employment. Because these areas often act as a transition between more intensely
developed industrial uses and residential neighborhoods, standards should be
developed to ensure that development of these activities is compatible with the
character of the surrounding area. Care should be taken to protect adjacent uses from
adverse impacts potentially associated with existing industrial uses (commercial
traffic, outside storage, etc.), using buffering and/or performance-based development
standards.
90% non-residential, 10%
residential
No major changes recommended, except adding
limited amount of MF.
Institutional Institutional Uses that serve the community These facilities should project a positive image of the community and should be
located to provide ample public access.100% non-residential No major changes recommended.
Parks and Recreation Public parks and recreational areas Parks, trails, and other recreational amenities should be integrated into and easily
accessible from residential neighborhoods and developments.100% non-residential No major changes recommended.
Open Space Preserved natural areas Floodplains and other natural areas that are preserved as open space. 100% non-residential No major changes recommended.
Mining Mining Current mining operations Care should be taken to protect adjacent uses from adverse impacts associated with
these activities.100% non-residential No major changes recommended.
Parks, Recreation, Open
Space
Page 38 of 90
LakeGeorgetown
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Working Future Land Use MapOctober 11, 2019
Land Uses
Rural Residential
Neighborhood
Mixed Density Neighborhood
Mixed Use Center
Community Center
Regional Center
Employment Center
Institutional
Mining
Parks and Recreation
Open Space
Georgetown City Limits
Georgetown ETJ
Created By Freese and Nichols, Inc.Job No.: GEO18240Location: H:\URBAN_PLANNING\working\PlanningMapFlup2019Oct11.mxdUpdated: Friday, October 11, 2019 11:45:59 AM
Note:A comprehensive plan shall notconstitute zoning regulations orestablish zoning district boundar ie s.
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Page 39 of 90
City of Georgetown, Texas
City Council Workshop
O ctober 22, 2019
S UBJEC T:
P resentation and discussion regarding updates to the City’s TABC approval process -- J ames Kachelmeyer, Assistant City
Attorney and Robyn Densmore, City Secretary
I T EM S UMMARY:
City Secretary staff and City Attorney staff have been reviewing the City's current TABC practices. Some Code of
Ordinance updates are required to be in compliance with 2019 House Bill 1545 that will become effective September
2021. Staff is seeking Council feedback on City practices.
F I NANC I AL I MPAC T:
N/A
S UBMI T T ED BY:
Robyn Densmore, City Secretary
AT TAC HMENT S :
Description
TABC P res entation
Page 40 of 90
TABC UPDATE
Legislation Update and Proposed Process Changes
Page 41 of 90
REVIEW TEAM
•Robyn Densmore, City Secretary
•Jim Kachelmeyer, Assistant City Attorney
•Karen Frost, Assistant City Secretary
Page 42 of 90
OVERVIEW
•Legislation Changes
•Process Review of Current Practices
•TACB Webpage on City Site
•Online Form
•Fee Collection for Application
•City Licenses
•Options for Change
•Next Steps
Page 43 of 90
LEGISLATION CHANGES
2019 HOUSE BILL 1545
•2019 TABC reauthorization bill changed the number and types of State
permits, effective September 2021
•Reduces number of permits from 75 to 36
•TABC ordered to establish new, fixed fees
•Cities must update local ordinances and fees accordingly
•HB 1545 triggered a review of City’s Alcoholic Beverages Ordinance, Ch. 6.40,
and related policies
Page 44 of 90
LEGISLATION CHANGES
REGULATION OF ALCOHOL SALES IN TEXAS
•Regulation of alcohol sales nearly entirely a State function
•Local authority limited to:
•Wet / dry status
•Whether to require min. distance from church, school, hospital
•Whether late hour sales are permitted
•Collection of a local fee
•A city may “levy and collect a fee not to exceed one-half the state fee for each
permit issued for premises located within the city or town.” Alco. Bev. Code §
11.38.
Page 45 of 90
LEGISLATION CHANGES
CITY ALCOHOL LICENSING
•Chapter 6.40 of Code of Ordinances requires City license in addition to TABC
license/permit
•License valid for 1 year, non-transferrable
•Fee is ½ of TABC fee
•Sale of alcohol w/o license = fine of $10 -$200 per day
Page 46 of 90
PROCESS REVIEW
•What can we change to make our processes better for our customers?
•What inefficient processes can be corrected?
•What changes should be made to the Code to best reflect Council’s wishes
and City practices?
Page 47 of 90
TABC WEBPAGE
•Proposed change to enhance customer service
•Provide TABC information on the City website
•Brief explanation of process
•Explain what is allowed by law and provide link to City Code
•Fees for permits, both State and City
•Simplified chart for customers
•Online form for permits
Page 48 of 90
ONLINE FORM
•Proposed change to enhance customer service
•Customers provide information
•Automated process through Laserfiche
•Allows staff to review application information prior to customer arriving at
City Hall
•Prevents waiting in lobby
•Better customer service
Page 49 of 90
CITY’S PART OF THE TABC PROCESS
•The State asks the City to:
•Verify distance requirements
•300 ft. requirement
•1,000 ft. requirement
•Verify zoning
•Verify that alcohol is allowed to be sold at location
Page 50 of 90
FEE COLLECTION
•Fee amounts remain the same
•Current process is for the City to collect ½ of State fee
•Maximum allowed to be collected by City
Page 51 of 90
CITY APPLICATIONS
•Increase in Applications
•More applications related to City growth
•More varied types of applications
Page 52 of 90
PROPOSED PROCESS CHANGES
•City issued licenses
•Traditionally only TABC permit is displayed and a second “City license” is not issued
•Renewals
•Traditionally only first application fee is collected and renewals are not sought
•Council feedback on both
•Code change needed to not issue licenses or pursue renewals
•Leave existing code and update processes
Page 53 of 90
CITY ISSUED LICENSES
•Easily created using information from Laserfiche form
•Same form used for review
•Can audit using State and City data
•Can pull reports from TABC website
•Code Enforcement is aware of proposed changes
Page 54 of 90
EXAMPLE OF CITY LICENSE
ALCOHOLIC BEVERAGE LICENSE
This is to certify that _________________ has complied with the Texas Alcohol and Beverage
Commission and the City of Georgetown and is hereby granted this license to conduct operations
known as:
Georgetown City Hall
808 Martin Luther King Jr Street
Georgetown, Texas
This licenseis to be placed on display in an area visible to the public. The license remains valid until
the expiration date, unless suspended or revoked for non-compliance with the rules and
regulations for the Texas Alcohol and Beverage Commission or the City of Georgetown.
License #__________ TABC Permit #BQ433573
Amount Paid: $25.00 Date Paid: 01/25/2019 __________________________
Issued: February 11, 2019 Expires: 5/1/2020 Robyn Densmore, City Secretary
Page 55 of 90
CITY ISSUED LICENSES
•Will provide current TABC license and permit holders plenty of advance
notice regarding change
•Will use state website to determine current permit and license holders
•Will answer questions and make FAQ list on website
Page 56 of 90
RENEWALS
•Will renew all City permits on an annual basis
•Summer timeframe for sending out letters, collecting renewal payments, issuing
new licenses
Page 57 of 90
REQUIRED CODE AMENDMENTS
•Required by prior legislative changes:
•SB 1217 (2007) made TABC permits valid for 2 or 3 yrs
•Need to amend duration of City license (6.40.030) to match
•To comply with HB 1545 (2019):
•Replace references to old permit types, “beer”
•Other clean-up changes
Page 58 of 90
IF ELIMINATING CITY LICENSES
•Amend 6.40.020 –License required
•Remove requirement for City license
•Penalty instead for sales without valid TABC license or without timely payment of
City fee
•Delete 6.40.030-.040 (license regs)
Page 59 of 90
OTHER POSSIBLE CHANGES FOR
CONSIDERATION
•Elimination of distance requirements
•Either city-wide or within certain zoning districts
•Adoption of late hours permits
Page 60 of 90
NEXT STEPS
•Make any Council guided changes
•Firm up processes and timelines
•Either update Code or change processes
•Return to Council with Ordinance changes on future agenda
Page 61 of 90
City of Georgetown, Texas
City Council Workshop
O ctober 22, 2019
S UBJEC T:
P resentation and discussio n of Arts and Culture projects – Eric Lashley, Library Services Director and Amanda Still,
Arts and Culture Coordinator.
I T EM S UMMARY:
The purpose of this item is to provide Council an update on the City’s public art program and Arts and Culture Board’s
revised strategic plan process.
F I NANC I AL I MPAC T:
None.
S UBMI T T ED BY:
AT TAC HMENT S :
Description
Arts & C ulture Update P resentation
Page 62 of 90
ARTS AND CULTURE UPDATE
Council Workshop –October 22, 2019
Eric Lashley and Amanda Still
Page 63 of 90
PURPOSE
•Provide an update to Council on public art
projects and strategic planning process of the
Arts and Culture Board
Page 64 of 90
ARTS & CULTURE PROGRAM
CITY OF GEORGETOWN
Vision: Georgetown will become a
nationally recognized arts
destination by 2030…
Page 65 of 90
PUBLIC ART IN GEORGETOWN
MURALS IN THE NEW CITY CENTER
“Blue Hole Park”
by Mike McConnell
“DayScape Wonder”
by Kevin Greer
“El Arbol” (The Tree)
by J. Muzacz
Page 66 of 90
PUBLIC ART IN GEORGETOWN
CITY HALL GALLERY
Carol Light Gary Anderson Norma Clark
Page 67 of 90
PUBLIC ART IN GEORGETOWN
CITY MURALS
“Traditions to the Future” by Mila Sketch is our newest
mural located at 215 W. 8th Street”. Installed 2019
“Jumping Around” by Joe Magnano is on
the rear wall of 711 S. Main Street, the oldest
building on the Square. Installed in 2015
“The Square” by Anna Sebesta is at 809 S. Main Street, facing
the Grace Heritage Center. Installed in 2014
Page 68 of 90
PUBLIC ART IN GEORGETOWN
CITY MURAL PROJECTS IN DEVELOPMENT
Preserving History Mural
By Devon Clarkson & Norma Clark
**Community Painting Party October 24th
Page 69 of 90
PUBLIC ART IN GEORGETOWN
CITY MURAL PROJECTS IN DEVELOPMENT
Mural by Georgetown
High School Students
Theme –Kindness in Georgetown
Installation planned for early 2020
Page 70 of 90
PUBLIC ART IN GEORGETOWN
NEW PERMANENT SCULPTURE
“Red Poppies in Bloom”
By Gail Allard
Commemorate sculpture for the 20th
anniversary of the Red Poppy Festival
Page 71 of 90
PUBLIC ART IN GEORGETOWN
UTILITY BOX ART
“Colorful Georgetown” by Makenna Baylor,
Cassidy Salyer, and Beti Wain
“Lady of Georgetown” by Mya Stoessel
“Cloudy Day” by Kayla Moore
Page 72 of 90
PUBLIC ART IN GEORGETOWN
GEORGETOWN SCULPTURE TOUR 2019-2020
“High Stepping Dancer”
By Laura Sturtz
“One Trick Pony
By Dan Pogue “In & Out of the Box
By Cindy Debold
“Joy” by Cindy Debold
Page 73 of 90
ARTS & CULTURE PROGRAMS
QUARTERLY BROWN BAG LUNCHEON
Page 74 of 90
ARTS & CULTURE PROGRAMS
GRANTS
Some of the programs funded in 2019:
Georgetown Art Center, Texas Back Festival,
Williamson Museum, and Georgetown
Dance Project
Page 75 of 90
ARTS & CULTURE PROGRAMS
STRATEGIC PLAN 2020-2025
Goals
I.Establish and foster a vibrant Art Center as a major
component of the Cultural District
II.Continue to develop and expand the Georgetown Public Art
Program
III.Establish and foster a vibrant Performing Arts Center as a major
component of the Cultural District
Page 76 of 90
ARTS & CULTURE PROGRAMS
STRATEGIC PLAN 2020-2025
Goals
V.Establish and foster a vibrant Arts Incubator facility that
includes an Artist in Residency Program
VI.Encourage the development of a thriving Arts, Culture, and
Entertainment District in the downtown
VII.Provide grant to local Arts and Culture nonprofit organizations
Page 77 of 90
ARTS & CULTURE PROGRAMS
STRATEGIC PLAN 2020-2025
Goals
VII.Maintain Cultural District Designation
VIII.Elevate the Arts and Culture staff to include an Arts and
Culture Director, a Coordinator of Activities, and Marketing
Coordinator to coordinate the arts and cultural activities of
the City and work with City Boards and local arts organizations
to improve the quality of life in Georgetown
Page 78 of 90
QUESTIONS??
Page 79 of 90
City of Georgetown, Texas
City Council Workshop
O ctober 22, 2019
S UBJEC T:
P resentation and discussion of the renewal of the Operating Agreement for the Shotgun house between the City of
Georgetown and the Georgetown Citizen Cultural Memorial Association. – Eric Lashley, Library Services Director.
I T EM S UMMARY:
The purpose of this item is to provide Council an update on the agreement between the City of Georgetown and the
Georgetown Cultural Citizen Memorial Association (G C C M A) which expires J anuary 25, 2020. Staff is recommending
a new operating agreement. The presentation will discuss the ro les and respo nsibilities of each party. Staff are loo king for
direction on how to proceed with the agreement.
F I NANC I AL I MPAC T:
None.
S UBMI T T ED BY:
AT TAC HMENT S :
Description
S hotgun Hous e P resentation
Page 80 of 90
Shotgun House Agreement Renewal
Page 81 of 90
Purpose
•Inform Council about the expiration of the Shotgun House agreement
between the City of Georgetown and the Georgetown Cultural Citizen
Memorial Association
Page 82 of 90
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Page 84 of 90
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Page 86 of 90
Proposed New Agreement
GGCMA would be responsible for the following items:
•Utilities
•Housekeeping
•Insurance
•An annual report to Council
•List of days of operation –Red Poppy, Black History, and Juneteenth
•Will assist the City with historical display on the grounds of the site
Page 87 of 90
City will be responsible for:
•Upkeep of the exterior of the building
•Landscaping
Page 88 of 90
Length of the Agreement
•Four years with an option to renew the agreement for three
additional 2 year periods for a total of 10 years.
Page 89 of 90
Questions????
Page 90 of 90