HomeMy WebLinkAboutAgenda CC 04.12.2016 WorkshopNotice of M eeting of the
Governing B ody of the
City of Georgetown, Texas
April 1 2, 2 0 1 6
The Ge orgetown City Council will meet on April 1 2, 2016 at 4:00 PM at Council Chambers, 101 E. 7th
St., Geo rge to wn, Texas
The City o f Georgetown is committed to co mpliance with the Americans with Disabilities Act (ADA). If
you re quire assistance in participating at a public meeting due to a disability, as defined under the ADA,
reasonable assistance, adaptations, or ac c ommo datio ns will be provided upo n request. P lease contact
the City Se c retary's Office, least four (4 ) days prio r to the scheduled meeting date, at (512) 930-3652
or City Hall at 113 East 8th Street for additional information; TTY users ro ute through Relay Texas at
711.
Policy De ve lopme nt/Re vie w Workshop -
A Prese ntation and discussion regarding City gateways and long range planning effo rts -- Sofia
Nelso n, CNU-A, P lanning Director and Wayne Reed, Assistant City Manager
B Discussion regarding proposed updates and additions to the UDC Ge ne ral Amendments List for
the 20 16 review period -- Sofia Ne lson, CNU-A, Planning Director
C Re vie w and discussion of Retail Strategy and Recruitment Plan -- Wayne Reed, Assistant City
Manager and David Morgan, City Manager
Exe cutive Se ssion
In compliance with the Open Meetings Ac t, Chapter 551, Government Co de , Verno n's Texas Codes,
Annotate d, the items listed below will be discussed in closed session and are subject to action in the
regular se ssio n.
D Se c . 55 1.0 71 : Consul tati on wi th Atto rney
- Advice fro m attorney about pending or co ntemplated litigation and o ther matters on which the
attorney has a duty to advise the City Co uncil, including agenda items
-Ho skins update
-Ce rtification Election update
Se c . 55 1.0 74 : Personnel Matter s
- City Manager, City Attorney, City Se c retary and Municipal Judge: Consideration of the
appointment, employment, evaluatio n, reassignment, duties, discipline, o r dismissal
- City Manager Evaluation
Adjournme nt
Ce rtificate of Posting
I, Shelley No wling, City S ecretary for the C ity of Geo rgeto wn, Texas , do hereby c ertify that
this Notic e o f Meeting was posted at City Hall, 113 E. 8th Street, a p lac e read ily acc es s ib le to
the general pub lic at all times , o n the _____ day of _________________, 2016, at
Page 1 of 40
__________, and remained so p o s ted for at leas t 72 c o ntinuo us ho urs p receding the
s cheduled time of s aid meeting.
__________________________________
Shelley No wling, City S ecretary
Page 2 of 40
City of Georgetown, Texas
City Council Workshop
April 12, 2016
SUBJECT:
P resentation and discussio n regarding City gateways and lo ng range planning efforts -- So fia Nelson, CNU-A, Planning
Director and Wayne Reed, Assistant City Manage r
ITEM SUMMARY:
On January 26, 20 16 the City Council directed staff to review the City’s gateway co rrido rs and overlay districts. This ite m
is a follow up to the City Council’s direction. The pre sentatio n on this item will include the fo llowing:
· An update re garding the City’s gateway corridors;
· A review of the City’s past long range planning e fforts;
· A review of recent planning/development/ and growth discussions; and
· A presentation and discussion on how to mo ve fo rward and continue to plan fo r the Geo rgetown of tomorrow.
FINANCIAL IMPACT:
n/a
SUBMITTED BY:
Sofia Nelson, CNU-A, P lanning Director
Page 3 of 40
City of Georgetown, Texas
City Council Workshop
April 12, 2016
SUBJECT:
Discussion regarding pro posed updates and additio ns to the UDC General Amendme nts List fo r the 2016 review period --
Sofia Nelson, CNU-A, P lanning Director
ITEM SUMMARY:
The UDC amendment process sets out that the General Amendments List will be reviewed and ado pted by City Council
annually, after review and co nsideration by the UDC Adviso ry Co mmittee and the Planning and Zo ning Commissio n. The
UDC Advisory Co mmittee reviewed and recommended approval of the list on Nove mber 3 rd, 20 15.
The items added to the list this year include:
Reconsideration o f subdivision plat extensions and reinstatements;
Clarific atio n of the definition and applicatio n of the "Live Music or Entertainment: specific use;
Review and update of outdoor display and sto rage regulations;
Consideration o f residential off-street parking requirements including garage se tbacks in relation to street design;
Consideration o f masonry requirements fo r single-family and two-family struc tures;
Review o f the masonry requirements for multifamily and commercial buildings;
Review and update of the current regulations re garding trash receptacle scre e ning;
Consideration o f tandem parking;
Clarific atio n of the vehicle stacking area re quirements for various uses; and
Reconsideration o f electronic signage.
Since November 3rd, staff has reviewed the list o f pro posed amendments reco mmended for approval by the UDC
Advisory Committe e and given each item a priority leve l of 1, 2, or 3 to provide staff and the Committee dire c tion
moving forward. The prioritizatio n is based on the urgenc y of the amendment, the extent of work needed o r remaining on
the amendment, and its re lation to other amendments. At the January 19th UDC Advisory Committee meeting, a citizen
voiced concern o n the timing of item 43 on the list regarding a transition zone along the e dge of the Downtown Overlay
District adjacent to residential uses in the Old Town Overlay District. Staff has given this item a prio rity level o f 3 due to
the limited focus o f the request. Staff feels this topic needs to include a larger scope related to uses within both districts
along the edges and pote ntially falls unde r the review of the UDC related to the Downtown Master Plan, which is a
separate item on the list.
The Planning and Zoning Co mmission reviewed and re commended approval of the list as presented at their March 1, 2 01 6
meeting.
The draft General Amendments List for the 2016 review period is attached for City Co uncil's review and consideration.
Additionally, a status list is attached that shows which amendments were comple ted during the last review period, which
amendments were completed but are still pending approval, which items are pro posed to be removed fro m the list, which
items were not c ompleted and are being carried forward fro m the last review perio d, and which items are new to the list.
FINANCIAL IMPACT:
None studied.
SUBMITTED BY:
Valerie Kreger, AICP, P rincipal P lanner and Sofia Ne lson, CNU-A, Planning Direc to r
ATTACHMENT S:
Description
P ro p o s ed Updates to the General Amendments Lis t
UDC General Amendments List for the 2016 R eview P erio d
Page 4 of 40
General Topic Requested Amendment Amendment Description Requester
Update the requirements of the Pre-application Process to reflect
updates in current practice.Update the requirements of the Pre-application Process to reflect updates in current practice. Staff
Update the provisions related to the Development Manual process
to reflect updates in current practice.Update the provisions related to the Development Manual process to reflect updates in current practice. Staff
Review the Planned Unit Development (PUD) Development Plan
requirements for review.
There is a very detailed list of items to be included in the Development Plan required for consideration of a PUD. Not all of these
details are always needed or applicable. Staff proposes we look at this list and consider whether all are needed or appropriate.Staff
Create a UDC section acknowledging the city’s current annexation
process.Formalize existing process, in keeping with State Law and the City Charter. Staff
Reconsider the current three acre minimum PUD size requirement. Consider smaller PUDs in certain circumstances or consider various levels of requirements and/or scrutiny based on size. Staff
Reconsider the 25,000 square foot building limitation for retail and medical uses in the C-1 zoning district. UDCAC
Land Uses Review the current accessory dwelling unit regulations regarding
garage apartment rental.
Accessory dwelling units have become more and more popular and accepted in other cities around the area and country. Staff has
been approached many times by citizens interested in having a garage apartment either for personal reasons such as elder care or for
rental purposes. Clarification is needed regarding what may constitute rental as well as a fresh look at the concerns or challenges of
the rental of accessory dwelling units.
Staff
Consider reducing the required setbacks in the Industrial District. UDCAC
Reconsider the residential fence street setback requirements
and/or consider grandfathering allowances for replacement of
existing fences.
The street setback requirement for residential fences has created issues in existing neighborhoods where fence lines are not
consistent and locational conflicts when replacing existing fences.Staff
Parking Consider additional alternative parking space design options.
Consider updating the parking space design options to allow for alternative designs that have been considered since the last update
to this section.Staff
Utilities Remove the Georgetown Utility System Advisory Board from the
approval process for allowing septic systems.
Currently, a request to utilize a septic system in lieu of tying on to a public wastewater system must go to the Georgetown Utility
System Advisory Board for recommendation prior to City Council consideration. This amendment would remove this recommendation
step and instead send these requests directly to City Council.
Staff
Revise Housing Diversity standards and separate attainability
(affordability) separate from diversity.
Allow development standard alternatives that will incentivize work force housing without requiring a variety of housing types and
expand incentives to include multifamily housing.Staff
Residential
Standards
Review the current accessory structure requirements for clarity and
consider adding exceptions.
Staff has run into some challenges applying and interpreting the residential accessory structure requirements, particularly with regard
to the height and size limitations.Staff
Review required setbacks for districts and consider expanding
what may be allowed in the setbacks, particularly regarding
parking.
Review required setbacks for nonresidential district to determine if they are still appropriate in all cases, particularly when adjacent to
other nonresidential districts or within the same development. Also consider expanding what features may be allowed in the setbacks
and when, particularly regarding parking.
Staff
Fences
Consider additional exceptions to fence height and assign
Administrative Exception action to the Building Official.
Expand the built-in exceptions for fence height to additional circumstances to allow more flexibility for residential fences. Additionally,
the Building Official should be authority on further exceptions to fence standards as permits for fences are handled directly through
the Inspections Department.
Staff
Zoning/ Overlay
Districts Consider whether the minimum acreage size for Industrial and
Business Park zoning should be lessened.
The existing minimum acreage sizes for Industrial and Business Park present challenges in certain areas where the zoning would be
appropriate. Reconsider when and if the minimum size is appropriate.Staff
Land Uses Reconsider some of the limitations applied to specific uses.
Based on experience applying certain limitations listed within Chapter 5, some need further clarification or need to be reconsidered.
These include civic use street access restrictions and building size limitations for retail and medical uses.Staff
Nonresidential
Standards
Review the list of features currently allowed within the setbacks on
residentially zoned properties to determine if additional features
should be allowed.
Reconsider setback features, including certain patios in front yards which many homeowners are seeking. Also, consider features in
light of water conservation requirements. Clarification of driveway placement in setbacks, including circular drives.Staff
Nonresidential
Standards
Update the Site Plan provisions to provide clarity regarding
revisions and to reflect updates in the process.
Update the Site Plan provisions to provide clarity regarding revisions, as there is some confusion regarding when something should be
handle as an Amendment to a Site Plan or a Minor Site Plan, and to reflect updates in the process including Site Plans incorporating
Construction Plans.
Staff
Clarify applicability of and consider expanding exemptions to
building design standards.
Review the applicability of the nonresidential building design requirements for clarity and reconsider exemptions to the section,
including revising the exemption related to industrial uses in the Industrial District.Staff
Status of Requested General Amendments - Changes for 2016 Review Period
Completed Items to be Removed from the New 2016 List
Application
Processes and
Requirements
Page 1 of 5Page 5 of 40
General Topic Requested Amendment Amendment Description Requester
Review the criteria for approval used when evaluating rezoning
requests.
Assist P&Z and City Council with consistent approval criteria lessen subjectivity and potential for challenge of arbitrary or
unreasonable findings.Staff
Consider withholding or limiting approval on applications when the
property owner has unresolved City Code violations.
Existing language in Chapter 15 is unclear if additional entitlements may be withheld for violations of City Code, even when there is a
serious life, health, safey violation on a property.Staff
Land Uses
Review provisions and definitions related to Sexually Oriented
Businesses (SOB) for consistency with the City’s Code of
Ordinances.
The City Code of Ordinances has provisions governing SOBs in addition to the UDC’s provisions. Some of the regulations within each
document are inconsistent with each other and need clarification and revision.Staff
Parking Review the paved surfaces currently approved for parking lots and
consider additional surfaces.
Consider an updated review of the materials or products that may be acceptable to meet the requirements for paved surfaces for
parking lots.Staff
Update UDC regarding temporary signs for open house and model
homes as may be necessary now that they are being enforced.
Updates to the regulations governing Temporary Off-Premise Signs for Open Houses and Model Homes may be necessary to address
any changes in current city operations since the regulations were written.Staff
Impervious
Coverage
Consider bonuses for rain collection and other non-runoff
alternatives.Explore new alternatives and waivers for residential and non-residential for rain collection, etc. Staff
Nonconforming Refine the UDC regulations regarding expansion of a
nonconforming structure.
Consider refining provisions applicable to the expansion of buildings that do not conform to current requirements for clarification and
flexibility.Staff
Zucker Systems
Study
Update various provisions of the UDC as may be necessary based
on a pending recommendations from the consultant’s study of city
operations.
Update various provisions of the UDC as may be necessary based on a pending recommendations from the consultant’s study of city
operations.Staff
Consider expanding the roadway types on which high profile
monument signs may be located.
High Profile Monument signs are currently allowed only on I-35, 195 and 130. Other regional roadways that will be high-speed with
expanded rights-of-way (e.g. 29 west, 1460, Bypass/Sam Houston) may also warrant taller, architecturally sound identification
signage.
Staff
Clarify application of maximum sign area in Table 10.06.010.The current language in Table 10.06.010 has caused some applicants to believe the maximum sign area is per sign, with no limit on
the number of signs.Staff
Consider increasing Subdivision Entry Sign size and height on
major thoroughfares
The City’s subdivision entry sign regulations require small entry signs. On high-speed major thoroughfares (SH 29, 2243, 195, etc.)
large residential subdivisions are asking for taller and larger signage for identification.Staff
Create a process to address requests for vesting determinations.
Vesting claims have been presented to the city occasionally over the past few years, but with no defined procedures for addressing.
These requests will likely increase over the next few years as the city has adopted new regulations that will apply to some existing
developments.
Staff
Signs
Consider updates to address whether various attention seeking
devices or structures are signage, including subdivision entry
features.
Provide some clarification as to when certain features or devices should be considered signage and to what extent. More and more
residential subdivisions (and some non-residential) are seeking to identify their development through architectural features and
monuments (e.g. stone towers, windmills, cisterns, walls, etc.). Additionally, there are regularly new methods of attracting attention to
a location that have been presented to staff that need clarification within the code as to whether it is signage or not.
Staff
Signs
Review temporary banner regulations to update event banner
provisions and address temporary banner approval.
Review temporary banner regulations to update event banner provisions as they are no longer allowed across streets and to address
temporary banner approval downtown.Staff
Items to Remove from Consideration - Remove from New 2016 List
Amendment Items to Carry Over for 2016 Review Period
StaffReview and update Preliminary Plat phasing provisions based on
experience.
For larger tracts, consider a preliminary process such as a concept plan that creates long-term expectations for utilities,
transportation, public facilities, parks, etc. without requiring plat-level engineering and detail. Consider minimum acreage sizes for
preliminary plats and/or concept plans. Protect street connectivity between subdivisions by having more global plans.
Items Completed in 2015 but Still Pending Approvals
Application
Processes and
Requirements
Application
Processes and
Requirements
Review the Special Use Permit (SUP) Conceptual Site Plan
requirements for review.
There is a very detailed list of items to be included on the Conceptual Site Plan required for consideration of an SUP. Not all of these
details are needed or applicable to all types of SUPs. Staff proposes we look at this list and consider whether all are needed or
appropriate.
Staff
Expand development agreement language establishing clear
requirements and processes.
Upcoming policies for procedures and consideration of special districts and development agreements are anticipated and would
require UDC amendments to implement.Staff
Subdivision/
Platting
Review current exemptions to platting requirements for clarity.Update subdivision language to reflect case law, attorney general opinions and correct confusion between 3.08.020 and 3.08.010 E
relative to division of land for the purposes sale versus division of land for development.Staff
Page 2 of 5Page 6 of 40
General Topic Requested Amendment Amendment Description Requester
Reconsider how the current Gateway Overlay districts are being
used.
Currently, the Gateway Overlay districts only provide for additional landscaping along the frontages of these roads. Staff would like to
explore utilizing these districts to address other issues that have presented over the last couple of years such as land uses or design.Staff
Reconsider allowing "Contractor Services Limited", "Contractor Services General", and "Office Warehouse" Specific Uses in the C-3
zoning district.Public
Acknowledge mobile food trailers as a use within the UDC and
outline appropriate regulations governing.Mobile food trailers have increased in popularity and the city’s codes should be updated to address them. Staff
Provide better clarification regarding when a use is considered an
accessory use and when it is considered an additional primary use.
There has been some question in the past when more than one use is proposed on the same property or with the same business as
to whether the use should be treated as an accessory use to the primary use or whether it should be handled as another primary use
on the property. Also, clarity with regards to the standards that the accessory use must adhere to should be provided as well.
Staff
Residential
Standards
Review and update Conservation Subdivision standards to
encourage usage.
Update conservation subdivision section to relax restrictions and incentivize its use. Consider in light of salamander listing and water
conservation ordinance standards.Staff
Review current requirements for screening of mechanical
equipment for options or exceptions.There are difficulties in applying the screening requirements in every situation. More exemptions or options are needed. Staff
Review temporary banner regulations to consider subdivision
banners Review temporary banner regulations to consider internal subdivision banners. Staff
Reconsider maximum height for monument signs when
landscaping is incorporated.Consider allowing an increase in maximum height permitted for monument signs when landscaping is incorporated at the base. Staff
Update the UDC based on the pending updates to the Overall
Transportation Plan.Update various provisions of the UDC as may be necessary based on pending updates to the Overall Transportation Plan. Staff
Staff
When implementing new OTP (pending) and Fire Code (approved), consider new standard, alternative and contextual street cross
sections that account for public safety needs, traffic requirements and needs of private property in relation to public streets. Also,
there are current inconsistencies between current OTP design standards and the current UDC design standards. Additionally, the city’s
standards should be reviewed against Williamson County’s standards to address inconsistencies, especially related to any HB 1445
Agreement issues or potential updates.
Review and consider updates to the City’s provisions related to
connectivity (subdivision access points) between neighboring
developments.
Connectivity (subdivision access points) is extremely important to the function of our public safety and transportation network. In
process, design, and implementation, the City has not received adequate connection points and homeowners complain when streets
are connected. We need to globally reconsider the ratio, design, locations, and exemption process to protect traffic movement, public
safety access and ability to use street facilities as planned.
Clarify what triggers the requirement for a Traffic Impact Analysis
(TIA) and when an appeal may be made and review the
improvements that are considered or required.
The City needs to ensure we are adequately preparing for future roadways with plats, dedications and reservations. Clarification is
needed regarding when Traffic Impact Analyses are required and appealed, and how right-of-way is being planned to implement the
City’s Overall Transportation Plan, for example, adequate intersection right-of-way.
Consider updates to street standards to address current and
pending inconsistencies between different agencies and
documents.
Landscaping Clarify application and calculation of landscaping requirements.
Based on experience with the provisions, staff has recognized the need to clarify the application of the street yard landscaping
requirements to projects located a great distance from the street as well as phased projects since, as written street yard landscaping
applies to yards defined by buildings, not areas. Additionally, clarification is needed regarding what areas are to be included or not
included in various landscape calculations.
Review current nonresidential landscaping requirements with
regard to the city’s water conservation efforts.
Consider updates to the nonresidential landscaping requirements to address the ongoing drought conditions and incorporate
provisions to address water conservation efforts.
Staff
Staff
Staff
Zoning/ Overlay
Districts
Review Courthouse View Protection Overlay district requirements
for clarity and completeness.
The Courthouse View Overlay provisions should be reviewed to make sure they are complete, that there are no missing steps, and that
the specifics of how to apply this overlay are clear.
Consider changes to the zoning districts various Specific Uses may
be permitted in.
Over time new uses are presented to staff that are not specifically addressed in the UDC. Examples include self-service machines
(ice) and storage yards.
Staff is regularly presented with questions regarding the possibility of allowing different uses in districts they are not otherwise
allowed in and would like to address some of these through the public process in the next round of updates to the UDC. Examples
include allowing stand-alone medical offices in the Industrial district and whether recreational vehicles (RVs) should be allowed as
primary quarters in the Agriculture district.
Consider updating the list of Specific Uses in Chapter 5 to include
various uses that are not currently listed.
Staff
Staff
Add or amend standard conditions of approval for Special Use
Permits required for specific uses.
Staff proposes adding standard conditions of approval to Special Use Permits that currently do not have any and possibly refining
some of the conditions for those that do in order to provide better direction to applicants.Staff
Amendment Items to Carry Over for 2016 Review Period, Cont'd.
Transportation
Signs
Land Uses
Staff
Staff
Page 3 of 5Page 7 of 40
General Topic Requested Amendment Amendment Description Requester
Review access requirements on numbered county roads. Review access requirements on numbered county roads to determine if any additional provisions should be considered. Staff
Address naming policies related to private streets and drives
internal to multi-tract developments.
Consider applying the city’s street naming requirements for public streets to private driveways/streets that serve more than one
internal tract in order to address 911 issues identifying emergency locations.Staff
Special Districts Review special district procedures and approval criteria
The City is currently reconsidering its policy on special districts in light of an overwhelming number of requests and unique situations.
Update 13.10 to reflect new policies and procedures.Staff
Refine the UDC regulations regarding abandonment of a
nonconforming situation.Based on experiences with the provisions, staff would like to provide better clarity regarding the determination of abandonment.Staff
Alternative Energy/
Green Building
Provisions
Update codes to provide provisions for green building strategies
and ensure regulations do not unintentionally prohibit such
strategies
The UDC should be reviewed to ensure there are not unintentional barriers to utilization of sustainable energy, such as requiring solar
energy panels to be screened.Staff
Update various provisions of the UDC as may be necessary based
on updates to the Downtown Master Plan.Update various provisions of the UDC as may be necessary based on updates to the Downtown Master Plan. Staff
Consider adding limitations to certain uses to create a "transition
zone" between the Downtown and Old Town overlays.
Consider adding limitations to certain uses along the edge of the Downtown Overlay that are adjacent to residential uses outside the
overlay to create a "transition zone" between the Downtown and Old Town overlays.Public
Consider creating additional design standards for residential infill
construction in the Old Town Overlay District
When the most recent update to the Downtown and Old Town Design Guidelines were approved City Council in 2012, Council
requested staff bring back options for additional standards and review of new residential construction in the historic overlay districts.
In August of 2014, City Council held a workshop on residential infill design standards and directed staff to place the topic on the UDC
Amendment List for review. The goal is to create a set of standards for design of new residential structures that would preserve the
character of the Old Town Overlay District.
City Council
Reconsider subdivision plat extensions and reinstatements
Consider removing or scaling back administrative extensions and reinstatements of subdivisions plats. The City extended the lifespan
of subdivision plats in 2012 and provided flexibility on phasing of larger projects. Extensions and reinstatements are no longer
necessary for subdivisions.
Staff
Clarify the definition and application of the "Live Music or
Entertainment" specific use
Clarification is needed regarding the intent of the "Live Music or Entertainment" specific use in Chapter 5 as well as the limitations
associated with the use, including the definition of outdoor entertainment.Staff
Review and update outdoor display and storage regulations Review regulations pertaining to outdoor display and storage of merchandise, materials, and equipment. The existing regulations
have presented challenges in some situations and are somewhat unclear in others.Staff
Consider residential off-street parking requirements including
garage setbacks in relation to street design
Staff is working on amendments to the transportation section of the UDC, particularly street parking and street design. Considerations
regarding minimum street widths and fire service needs for residential subdvisions will warrant study of off-street parking and garage
setback requirements.
Staff
Consider masonry requirements for single-family and two-family
structures Consider adding masonry requirements for single-family and two-family structures, which do not exist today. Staff
Review the masonry requirements for multifamily and commercial
buildings
Review existing masonry requirements for multifamily and commercial buildings to ensure appropriate, sustainable, and visually-
appealling materials are being used in the appropriate locations.Staff
Review and update the current regulations regarding trash
receptical screening
The current provisions regulating screening of trash dumpsters do not take into account recycling and are often too small for the
needs of the facility. Additionally, the UDC does not address locational requirements such as those affecting service truck access.Staff
New Items to be Added to List for 2016 Review Period
Staff
Review sidewalk extension and design provisions.Review sidewalk extension and design provisions and consider updates as may be necessary regarding upcoming Sidewalk Master
Plan and Public Facility Access Audit. Additionally, the residential sidewalk fund provisions should be reviewed.
Nonconforming Define process for determining nonconforming status and consider
if there are additional existing situations to exempt.
Utilities Review and update of Chapter 13 provisions related to water and
wastewater improvements and extension requirements.
General review of language regarding utility improvements which have not been updated in some time, including extension policy for
plats and site plans. Review for updates, clarification of current policy and terminology. Includes Rural Residential Subdivision criteria
and standards.
Staff
Staff
Staff currently receives requests for determination of nonconforming status, particularly abandonment status, and the process for this
determination should be clarified and included in the UDC.
Parkland
Update provisions governing parkland dedication based on
forthcoming recommendations by the Parks & Recreation Board
subcommittee review.
A subcommittee of the Parks & Recreation Board has been created that is tasked with reviewing and providing recommended
changes regarding the city’s parkland provisions and policies.
Staff
Staff
Transportation,
Cont'd.
Amendment Items to Carry Over for 2016 Review Period, Cont'd.
Downtown /Old
Town
Definitions Revise various definitions for clarity or add new definitions as
needed.
Staff has come across several definitions that need clarity or definitions that are needed to provide clarity in other sections of the
UDC. Examples include clarification of street yard definition and consideration of the current contractor services, limited definition. In
addition this would include any revisions to definitions needed for other revisions made to the UDC.
Page 4 of 5Page 8 of 40
General Topic Requested Amendment Amendment Description Requester
Consider allowing tandem parking Consider adding language allowing tandem parking in certain situations. The UDC currently does not contemplate tandem parking and
more builders are starting to ask for its inclusion.Staff
Clarify vehicle stacking area requirements for various uses
The UDC outlines the minimum vehicle stacking spaces required for certain land uses such as drive-throughs, gas stations, and
banks. However, how that is to be measured is not clear in all instances. Additionally, the number of spaces required should be
reviewed and potentially updated.
Staff
Reconsider allowing electronic signage
In 2009 the City considered revisions to the UDC that would allow electronic signage in the City. However, the proposed amendment
was turned down by both P&Z and City Council. Since that time, staff has continued to get numerous requests from the public to
reconsider allowing electronic signage. This item would bring the topic back to discussion.
Public
New Items to be Added to List for 2016 Review Period, Cont'd.
Page 5 of 5Page 9 of 40
Requested General Amendments for the 2016 Review Period
General Topic Priority Requested Amendment Amendment Description Requester
3 1 Create a process to address requests for vesting determinations.
Vesting claims have been presented to the city occasionally over the past few years, but with no defined procedures for addressing.
These requests will likely increase over the next few years as the city has adopted new regulations that will apply to some existing
developments.
Staff
1 6 Reconsider subdivision plat extensions and reinstatements
Consider removing or scaling back administrative extensions and reinstatements of subdivisions plats. The City extended the lifespan
of subdivision plats in 2012 and provided flexibility on phasing of larger projects. Extensions and reinstatements are no longer
necessary for subdivisions.
Staff
18Reconsider how the current Gateway Overlay districts are being
used.
Currently, the Gateway Overlay districts only provide for additional landscaping along the frontages of these roads. Staff would like to
explore utilizing these districts to address other issues that have presented over the last couple of years such as land uses or design.Staff
Reconsider allowing "Contractor Services Limited", "Contractor Services General", and "Office Warehouse" Specific Uses in the C-3
zoning district.Public
312Acknowledge mobile food trailers as a use within the UDC and
outline appropriate regulations governing.Mobile food trailers have increased in popularity and the city’s codes should be updated to address them. Staff
213Provide better clarification regarding when a use is considered an
accessory use and when it is considered an additional primary use.
There has been some question in the past when more than one use is proposed on the same property or with the same business as
to whether the use should be treated as an accessory use to the primary use or whether it should be handled as another primary use
on the property. Also, clarity with regards to the standards that the accessory use must adhere to should be provided as well.
Staff
214Clarify the definition and application of the "Live Music or
Entertainment" specific use
Clarification is needed regarding the intent of the "Live Music or Entertainment" specific use in Chapter 5 as well as the limitations
associated with the use, including the definition of outdoor entertainment.Staff
2 15 Review and update outdoor display and storage regulations
Review regulations pertaining to outdoor display and storage of merchandise, materials, and equipment. The existing regulations
have presented challenges in some situations and are somewhat unclear in others.Staff
316Review and update Conservation Subdivision standards to
encourage usage.
Update conservation subdivision section to relax restrictions and incentivize its use. Consider in light of salamander listing and water
conservation ordinance standards.Staff
117Consider masonry requirements for single-family and two-family
structures Consider adding masonry requirements for single-family and two-family structures, which do not exist today. Staff
118Consider residential off-street parking requirements including
garage setbacks in relation to street design
Staff is working on amendments to the transportation section of the UDC, particularly street parking and street design. Considerations
regarding minimum street widths and fire service needs for residential subdvisions will warrant study of off-street parking and garage
setback requirements.
Staff
1
1
3
2
2
2
Staff
Staff
Staff
Staff
Staff
StaffAdd or amend standard conditions of approval for Special Use
Permits required for specific uses.
Staff proposes adding standard conditions of approval to Special Use Permits that currently do not have any and possibly refining
some of the conditions for those that do in order to provide better direction to applicants.
Residential
Standards
10 Consider changes to the zoning districts various Specific Uses may
be permitted in.
Staff is regularly presented with questions regarding the possibility of allowing different uses in districts they are not otherwise
allowed in and would like to address some of these through the public process in the next round of updates to the UDC. Examples
include allowing stand-alone medical offices in the Industrial district and whether recreational vehicles (RVs) should be allowed as
primary quarters in the Agriculture district.
Land Uses
9 Consider updating the list of Specific Uses in Chapter 5 to include
various uses that are not currently listed.
Over time new uses are presented to staff that are not specifically addressed in the UDC. Examples include self-service machines
(ice) and storage yards.
11
Zoning/ Overlay
Districts
7 Review Courthouse View Protection Overlay district requirements
for clarity and completeness.
The Courthouse View Overlay provisions should be reviewed to make sure they are complete, that there are no missing steps, and that
the specifics of how to apply this overlay are clear.
5 Review and update Preliminary Plat phasing provisions based on
experience.
For larger tracts, consider a preliminary process such as a concept plan that creates long-term expectations for utilities,
transportation, public facilities, parks, etc. without requiring plat-level engineering and detail. Consider minimum acreage sizes for
preliminary plats and/or concept plans. Protect street connectivity between subdivisions by having more global plans.
Subdivision/
Platting
4 Review current exemptions to platting requirements for clarity.Update subdivision language to reflect case law, attorney general opinions and correct confusion between 3.08.020 and 3.08.010 E
relative to division of land for the purposes sale versus division of land for development.
3 Expand development agreement language establishing clear
requirements and processes.
Upcoming policies for procedures and consideration of special districts and development agreements are anticipated and would
require UDC amendments to implement.
Requested General Amendments
Application
Processes and
Requirements 2 Review the Special Use Permit (SUP) Conceptual Site Plan
requirements for review.
There is a very detailed list of items to be included on the Conceptual Site Plan required for consideration of an SUP. Not all of these
details are needed or applicable to all types of SUPs. Staff proposes we look at this list and consider whether all are needed or
appropriate.
3
1
Staff
Staff
Page 1 of 3Page 10 of 40
General Topic Priority Requested Amendment Amendment Description Requester
Nonresidential
Standards 119Review the masonry requirements for multifamily and commercial
buildings
Review existing masonry requirements for multifamily and commercial buildings to ensure appropriate, sustainable, and visually-
appealling materials are being used in the appropriate locations.Staff
120Review current requirements for screening of mechanical
equipment for options or exceptions.There are difficulties in applying the screening requirements in every situation. More exemptions or options are needed. Staff
223Review and update the current regulations regarding trash
receptical screening
The current provisions regulating screening of trash dumpsters do not take into account recycling and are often too small for the
needs of the facility. Additionally, the UDC does not address locational requirements such as those affecting service truck access.Staff
2 24 Clarify vehicle stacking area requirements for various uses
The UDC outlines the minimum vehicle stacking spaces required for certain land uses such as drive-throughs, gas stations, and
banks. However, how that is to be measured is not clear in all instances. Additionally, the number of spaces required should be
reviewed and potentially updated.
Staff
2 25 Consider allowing tandem parking
Consider adding language allowing tandem parking in certain situations. The UDC currently does not contemplate tandem parking and
more builders are starting to ask for its inclusion.Staff
326Review temporary banner regulations to consider subdivision
banners Review temporary banner regulations to consider internal subdivision banners. Staff
327Reconsider maximum height for monument signs when
landscaping is incorporated.Consider allowing an increase in maximum height permitted for monument signs when landscaping is incorporated at the base. Staff
3 28 Reconsider allowing electronic signage
In 2009 the City considered revisions to the UDC that would allow electronic signage in the City. However, the proposed amendment
was turned down by both P&Z and City Council. Since that time, staff has continued to get numerous requests from the public to
reconsider allowing electronic signage. This item would bring the topic back to discussion.
Public
129Update the UDC based on the pending updates to the Overall
Transportation Plan.Update various provisions of the UDC as may be necessary based on pending updates to the Overall Transportation Plan. Staff
1 33 Review access requirements on numbered county roads. Review access requirements on numbered county roads to determine if any additional provisions should be considered. Staff
134Address naming policies related to private streets and drives
internal to multi-tract developments.
Consider applying the city’s street naming requirements for public streets to private driveways/streets that serve more than one
internal tract in order to address 911 issues identifying emergency locations.Staff
Staff
Staff
Staff
Staff
Staff
3
3
1
2
1
1
1
1
Staff
Staff
Staff
When implementing new OTP (pending) and Fire Code (approved), consider new standard, alternative and contextual street cross
sections that account for public safety needs, traffic requirements and needs of private property in relation to public streets. Also,
there are current inconsistencies between current OTP design standards and the current UDC design standards. Additionally, the city’s
standards should be reviewed against Williamson County’s standards to address inconsistencies, especially related to any HB 1445
Agreement issues or potential updates.
Utilities 37 Review and update of Chapter 13 provisions related to water and
wastewater improvements and extension requirements.
General review of language regarding utility improvements which have not been updated in some time, including extension policy for
plats and site plans. Review for updates, clarification of current policy and terminology. Includes Rural Residential Subdivision criteria
and standards. Also, update any regulations affecting provision of water in order to implement any changes that may result from the
potential merger with Chisholm Trail Special Utility District.
Parkland 36
Update provisions governing parkland dedication based on
forthcoming recommendations by the Parks & Recreation Board
subcommittee review.
A subcommittee of the Parks & Recreation Board has been created that is tasked with reviewing and providing recommended
changes regarding the city’s parkland provisions and policies.
31
Clarify what triggers the requirement for a Traffic Impact Analysis
(TIA) and when an appeal may be made and review the
improvements that are considered or required.
The City needs to ensure we are adequately preparing for future roadways with plats, dedications and reservations. Clarification is
needed regarding when Traffic Impact Analyses are required and appealed, and how right-of-way is being planned to implement the
City’s Overall Transportation Plan, for example, adequate intersection right-of-way.
Parking
Signs
Transportation
30
Review and consider updates to the City’s provisions related to
connectivity (subdivision access points) between neighboring
developments.
Connectivity (subdivision access points) is extremely important to the function of our public safety and transportation network. In
process, design, and implementation, the City has not received adequate connection points and homeowners complain when streets
are connected. We need to globally reconsider the ratio, design, locations, and exemption process to protect traffic movement, public
safety access and ability to use street facilities as planned.
35 Review sidewalk extension and design provisions.
Review sidewalk extension and design provisions and consider updates as may be necessary regarding upcoming Sidewalk Master
Plan and Public Facility Access Audit. Additionally, the residential sidewalk fund provisions should be reviewed.
32
Consider updates to street standards to address current and
pending inconsistencies between different agencies and
documents.
22 Review current nonresidential landscaping requirements with
regard to the city’s water conservation efforts.
Consider updates to the nonresidential landscaping requirements to address the ongoing drought conditions and incorporate
provisions to address water conservation efforts.
Landscaping
21 Clarify application and calculation of landscaping requirements.
Based on experience with the provisions, staff has recognized the need to clarify the application of the street yard landscaping
requirements to projects located a great distance from the street as well as phased projects since, as written street yard landscaping
applies to yards defined by buildings, not areas. Additionally, clarification is needed regarding what areas are to be included or not
included in various landscape calculations.
Page 2 of 3Page 11 of 40
General Topic Priority Requested Amendment Amendment Description Requester
Special Districts 1 38 Review special district procedures and approval criteria
The City is currently reconsidering its policy on special districts in light of an overwhelming number of requests and unique situations.
Update 13.10 to reflect new policies and procedures.Staff
339Refine the UDC regulations regarding abandonment of a
nonconforming situation.Based on experiences with the provisions, staff would like to provide better clarity regarding the determination of abandonment.Staff
242Update various provisions of the UDC as may be necessary based
on updates to the Downtown Master Plan.Update various provisions of the UDC as may be necessary based on updates to the Downtown Master Plan. Staff
343Consider adding limitations to certain uses to create a "transition
zone" between the Downtown and Old Town overlays.
Consider adding limitations to certain uses along the edge of the Downtown Overlay that are adjacent to residential uses outside the
overlay to create a "transition zone" between the Downtown and Old Town overlays.Public
244Consider creating additional design standards for residential infill
construction in the Old Town Overlay District
When the most recent update to the Downtown and Old Town Design Guidelines were approved City Council in 2012, Council
requested staff bring back options for additional standards and review of new residential construction in the historic overlay districts.
In August of 2014, City Council held a workshop on residential infill design standards and directed staff to place the topic on the UDC
Amendment List for review. The goal is to create a set of standards for design of new residential structures that would preserve the
character of the Old Town Overlay District.
City Council
Alternative Energy/
Green Building
Provisions
345
Update codes to provide provisions for green building strategies
and ensure regulations do not unintentionally prohibit such
strategies
The UDC should be reviewed to ensure there are not unintentional barriers to utilization of sustainable energy, such as requiring solar
energy panels to be screened.Public/Staff
Staff
Staff
3
1
Downtown/Old
Town
Definitions 41
Revise various definitions for clarity or add new definitions as
needed.
Staff has come across several definitions that need clarity or definitions that are needed to provide clarity in other sections of the
UDC. Examples include clarification of street yard definition and consideration of the current contractor services, limited definition. In
addition this would include any revisions to definitions needed for other revisions made to the UDC.
Nonconforming
40 Define process for determining nonconforming status and consider
if there are additional existing situations to exempt.
Staff currently receives requests for determination of nonconforming status, particularly abandonment status, and the process for this
determination should be clarified and included in the UDC.
Page 3 of 3Page 12 of 40
City of Georgetown, Texas
City Council Workshop
April 12, 2016
SUBJECT:
Review and disc ussio n of Retail Strategy and Recruitment Plan -- Wayne Reed, Assistant City Manager and David
Morgan, City Manager
ITEM SUMMARY:
The City Manage r ’s Office is presenting an overview o f progress made to date to select a c onsultant to perform a Retail
Strategy and Recruitment Plan and is seeking concurrence to move forward with a c ontract fo r pro fe ssio nal se rvices. At
its meeting o n March 21st, the GEDCO Bo ard recommended pro c eeding with a contrac t with Catalyst Commercial to
conduct the Retail Strategy and Recruitment Plan for an amount not to exceed $7 1,0 00 for the initial scope of work (see
Attachments 1, 2, and 3 fo r more details). The purpose of the study is to develop a co mprehensive strategy to enhance the
City’s tax base by increasing opportunitie s for retail businesses and by creating a more diversified retail environment in
Georgetown.
The Eco nomic Develo pment Department issued a Request for Pro posals (RFP) in early January to solicit pro posals fro m
professional retail consultants. The City received proposals from Retail Coach and Catalyst Commercial in February;
both firms were found to be qualifie d to perform the scope of wo rk. After evaluating the propo sals, staff selected Catalyst
Commercial (“Catalyst”) as the preferred vendor based upon qualifications, customer service, past performance,
references, and pric e .
The next ste p in the pro cess is for Co uncil to approve a co ntract between the City of Geo rgeto wn and Catalyst
Commercial. The co ntract is on tonight’s Consent Age nda. If approved, Catalyst Commercial will begin the study late r this
month. The proposed project timeline is 9 0 to 120 days. The target co mpletion date is by or before the e nd o f Septembe r,
if the contract is approved to night.
ATTACHMENTS
1. GEDCO Staff Repo rt
2. Catalyst Commercial Letter with Cost Breakdown
3. Catalyst Commercial Executive Summary & Appro ach
FINANCIAL IMPACT:
The to tal cost fo r Catalyst’s pro posed scope o f work, including additio nal tasks o n Downtown and Williams Drive is
$70,603 (see Attachment 2). For an additional fe e, the City may retain Catalyst Comme rcial after the study is comple ted
to perform targete d recruitment; this would be at a cost of $24 ,00 0 per year. Approval of the contract does not authorize
the targete d recruitment. Council will have an opportunity to consider this enhanc ed service after the c ompletio n of the
initial scope of wo rk.
SUBMITTED BY:
Shirley J. Rinn o n be half of Wayne Reed, Assistant City Manager
ATTACHMENT S:
Description
GEDCO Staff R ep o rt
Catalys t Commerc ial Letter with Cost Breakdown
Catalys t Commerc ial Executive S ummary & Ap p ro ach
P res entation Retail S trategy & Recruitment P lan
Page 13 of 40
Page 1 of 2
Staff Report
TO: Georgetown Economic Development Corporation Board
FROM: Wayne Reed, Assistant City Manager
THROUGH: David Morgan, City Manager
SUBJECT: Retail Strategy and Recruitment Plan
DATE: March 21, 2016
Executive Summary
The City Manager’s Office is seeking concurrence from the GEDCO Board to proceed with a
contract with Catalyst Commercial to conduct a Retail Strategy and Recruitment Plan. The City
of Georgetown issued a Request for Proposals (RFP) in January seeking proposals from
qualified consultants for a retail strategy and recruitment plan with the aim to enhance the City’s
tax base by increasing opportunities for retail businesses and creating a more diversified retail
environment in Georgetown. The City received two responses to the RFP. After reviewing the
proposals, staff selected Catalyst Commercial (“Catalyst”) as the preferred vendor based upon
qualifications, customer service, past performance, references, and price. The next step in the
process is to seek approval from City Council on the contract before initiating the study.
Background
In early January, the City issued an RFP to solicit proposals from professional retail consultants
to perform a comprehensive study of Georgetown’s market and trade area environment to
determine the best pathway to improve the local retail areas and preserve opportunities for
future retail developments. Catalyst has proposed a comprehensive approach that includes
seven (7) major components to be performed over a 90 to 120 day period:
1. Market Assessment. This is a snap shot of existing and planned retail stores,
developments, and traffic data in the study area. In addition, major employers and the
number of employees will be studied to determine of workforce on retail business.
2. Trade Area Delineation. This examines and identifies the geographic extent of
Georgetown’s primary trade area.
3. Market Analysis. Among other things, this evaluates consumer spending patterns,
consumer preferences, and other retail factors will be measured and summarized for
each local sub-area, such as, but not limited to, North Gateway (Pecan Branch), West
Gateway (Williams Drive), Downtown, and East Georgetown.
4. Competitive Retail Analysis. This considers the retail gap by comparing existing retail
supply to and associated demand by evaluating existing retail developments located
both inside and outside of Georgetown.
5. Property Analysis. This will include a summary of property conditions and attributes of
best locations for retail developments.
6. Potential Tenant Identification. This will identify specific retail operators that fit
Georgetown’s market characteristics, trade area and top sites.
Page 14 of 40
Page 2 of 2
7. Merchandising Plan. Using the data collected and created, a “Merchandising Plan” will
be created to provide for an implementation strategy. Catalyst refers to the
Merchandising Plan as a “playbook.”
Catalyst Commercial is focused on creating a market-based implementation strategy to
strengthen Georgetown’s retail sector through marketing and attraction. Following a meeting
with City staff, Catalyst provided an executive summary of its proposed approach and added the
following insight to its approach:
• A focus on retail activation with recruitment at key active and emerging retail
areas. This will be based upon an initial market assessment and include
marketing and targeted materials for key retailers.
• Georgetown already has an active Downtown, but key merchandising
opportunities aligned with a broader strategy of Downtown’s greater role in the
region can help elevate an already successful downtown leveraging our work.
• Several developments are planned, or will be brought to market, along the I-35
and SH 130 corridor. How will each of these developments compliment existing
developments and how can these be reinforced with higher quality uses?
• Williams Drive is a significant corridor in Georgetown. Our experience in
activating corridors, and actionable market analysis can be harnessed to support
to the goals of the corridor and help inform the economic analysis to optimize the
outcome.
Staff conducted reference checks and found past clients highly satisfied with Catalyst’s
performance and professionalism.
Fiscal Impact
The total cost for Catalyst’s proposed scope of work, including additional tasks on Downtown
and Williams Drive is $70,603. (See attached material with proposed work plan and cost
breakdown.) For an additional fee, the City may retain Catalyst Commercial after the study is
completed to perform targeted recruitment; this would be at a cost of $24,000 per year.
Staff recommendation
Staff recommends the GEDCO Board support moving forward with Catalyst Commercial to
perform a Retail Strategy and Recruitment Plan for an amount not to exceed $71,000. City staff
will return to GEDCO after the plan is completed to discuss whether to fund on-going
recruitment.
Attachments
1. Catalyst Commercial Letter with Cost Breakdown
2. Catalyst Commercial Executive Summary & Approach
Page 15 of 40
4245 N Central Expressway | Suite 310
Dallas, Texas 75205
March 6, 2016
Mr. David
City Manager
City of Georgetown
101 E. 7th St.
Georgetown TX 78626
Re: Economic Development Initiatives
Dear David:
It was a pleasure meeting with you and your colleagues, about how to advance the success of
Georgetown to the next level. After our initial meeting, you mentioned several areas, which you
desired for us to build off of using our core retail study. I have attached our work into two
counterparts; Phase 1 is consistent with our original proposal, the Phase 2 is the expanded
areas we discussed.
The following are core areas, which we feel need to be
addressed, based upon our discussion and experience:
• A focus on retail activation with recruitment at
key active and emerging retail areas. This will be
based upon an initial market assessment and
include marketing and targeted materials for key
retailers.
• Georgetown already has an active Downtown, but key merchandising opportunities
aligned with a broader strategy of Downtown’s greater role in the region can help
elevate an already successful downtown leveraging our work.
• Several developments are planned, or will be brought to market, along the I-35/SH 130
corridor . How will each of these developments compliment existing developments and
how can these be reinforced with higher quality uses?
• Williams Drive is a significant corridor in Georgetown. Our experience in activating
corridors, and actionable market analysis can be harnessed to support to the goals of
the corridor and help inform the economic analysis to optimize the outcome.
Catalyst Commercial
As you know, our firm has national experienced working
in high growth areas. Our work in partnership with
Page 16 of 40
4245 N Central Expressway | Suite 310
Dallas, Texas 75205
communities is known for building momentum from what is already working in an authentic
context. Our proposed initiatives will help you become more sustainable through targeting
uses which can better serve the region and enhance quality of life.
I will lead the team on this effort. My background includes national retail development and
creating economic development results by recruiting quality retail through our relationships
and experience.
Proposed Work Plan
After consideration of our discussions with you and key stakeholders as well as our regional
experience, we propose the attached work plan and focus.
Please let us know if you have any questions or suggestions.
We look forward to presenting this proposal with you to the City Council and appreciate the
opportunity to work with you on a retail strategy, downtown and long-range planning.
Very best regards,
Jason Claunch
Page 17 of 40
4245 N Central Expressway | Suite 310
Dallas, Texas 75205
Proposed Work Plan
*final phase to include monthly marketing/recruitment for 24 months at $2k/month
Page 18 of 40
4245 N Central Expressway | Suite 310
Dallas, Texas 75205
Additional Tasks
Page 19 of 40
Page 20 of 40
Page 21 of 40
Page 22 of 40
Page 23 of 40
Page 24 of 40
Page 25 of 40
Presented by
Wayne Reed, Assistant City Manager
City Council Workshop
April 12, 2016
Retail Strategy and
Recruitment Plan
Page 26 of 40
Overview
•Context
•Benefit
•Tasks
•Timeline and Budget
•Council Updates
•Next Steps
Page 27 of 40
Context
•Why Now?
–Rapid Growth in Population and Businesses
Location 1990 2000 %
Increase 2010 %
Increase 2015 %
Increase
Georgetown 14,482 28,339 96%47,400 67%55,720 18%
Williamson County 139,551 249,967 79%422,679 69%508,514 20%
Austin MSA 846,227 1,249,763 48%1,716,289 37%2,000,860 17%
Page 28 of 40
Benefit
•Create a Comprehensive Strategy to Expand
and Diversify Tax Base in the Retail Sector
–Generate Snapshot of Existing Retail Conditions and Trends
–Update Primary Retail Trade Area and Create Secondary TAs
–Understand Consumer Spending Patterns and Preferences
–Calculate Retail Sales Demand and Leakage
–Identify Top Retail Sites/Centers
–Target Recruitment of New Retailers
–Provide Marketing Material
–Maximize Resources…Implementation Strategy
Page 29 of 40
2012
Benefit
•Primary Trade Area (Update from 2012)
•Secondary Trade Areas
Trade Area Population % Growth
1990 Census 64,918
2000 Census 121,976 87.89%
2012 Estimate 241,730 98.18%
2017 Projection 289,812 19.89%
Age Groups Population %
Age 16 and over 180,298 75%
Age 18 and over 173,300 72%
Age 21 and over 165,481 68%
Age 65 and over 24,379 10%
2012 Est. Pop. Total 241,730
Page 30 of 40
Benefit
•Consumer Spending Patterns and Preferences
Page 31 of 40
Benefit
•Retail Sales Demand and Leakage
Page 32 of 40
Benefit
•Top Retail Sites
Page 33 of 40
Benefit
•Target Recruitment of New Retailers
Page 34 of 40
Tasks
1.Market Assessment
2.Trade Area Delineation
3.Market Analysis
4.Competitive Analysis
5.Property Analysis
6.Potential Tenant Identification
7.Merchandising Plan
8.Downtown Focus (Task A)
9.Williams Drive Focus (Task B)
Page 35 of 40
Timeline and Budget
•90 to 120 Days
–Target Completion is End of Summer
•Maximum Budget = $70,603
Page 36 of 40
Council Updates
•Notice of the Downtown Workshop
•Updates through City Manager
•Presentation at Conclusion of Project
–Findings, Recommendations and Products
–Targeted Recruitment Campaign ($24K/yr.)
Page 37 of 40
Next Steps
•Approve Contract with Catalyst
Commercial for Consulting Services
•Kick-off Meeting
Page 38 of 40
Conclusion
•Questions
•Direction on Catalyst Commercial
Consulting Agreement
Page 39 of 40
City of Georgetown, Texas
City Council Workshop
April 12, 2016
SUBJECT:
Sec. 551.071: Consul tati on w i th Attorney
- Advice from attorney about pending o r co ntemplated litigation and other matters o n which the attorney has a duty to
advise the City Council, including agenda items
-Hoskins update
-Certification Ele c tion update
Sec. 551.074: Personnel Matters
- City Manager, City Attorney, City Sec re tary and Municipal Judge: Consideratio n of the appointment, employme nt,
evaluation, reassignment, duties, discipline, or dismissal
- City Manager Evaluatio n
ITEM SUMMARY:
FINANCIAL IMPACT:
NA
SUBMITTED BY:
Page 40 of 40