HomeMy WebLinkAboutAgenda CC 11.12.2019 WorkshopN otice of M eeting of the
Governing B ody of the
C ity of Georgetown, Texas
N ovember 12 , 20 19
The Georgetown City Council will meet on November 12, 2019 at 2:00 P M at City Council Chambers,
510 W 9th Street Georgetown, TX 78626
The City of Georgetown is committed to compliance with the Americans with Disabilities Act (AD A).
If you require assistance in participating at a public meeting due to a disability, as defined under the
AD A, reasonable assistance, adaptations, or accommodations will be provided upon request. P lease
contact the City Secretary's Office, at least three (3) days prior to the scheduled meeting date, at (512)
930-3652 or City Hall at 808 Martin Luther King J r. Street, Georgetown, TX 78626 for additional
information; TTY users route through Relay Texas at 711.
Policy De ve lopme nt/Re vie w Workshop -
A P resentation and discussion regarding the first year of Garey P ark -- Kimberly Garrett, P arks and
Recreation Director
B P resentation and discussion regarding the Energy Risk Management P olicy -- Daniel Bethapudi,
General Manager of the Electric Utility
C P resentation, update, and discussion regarding the 2030 P lan and introduction to the Future Land
Use Map -- Sofia Nelson, P lanning Director
Exe cutive Se ssion
In compliance with the Open Meetings Act, Chapter 551, Government Code, Vernon's Texas Codes,
Annotated, the items listed below will be discussed in closed session and are subject to action in the
regular session.
D Sec. 551.071: Consul tati on w i th Attorney
Advice from attorney about pending or contemplated litigation and other matters on which the
attorney has a duty to advise the City Council, including agenda items
- P roposed settlement in The City of Georgetown, Texas v. S teele Georgetown LIH T C, L L C
- P roposed P ossession and Use Agreement in The City of Georgetown, Texas v. Forster &
Giles, a partnership
- Litigation update regarding The City of Georgetown v. Buckthorn Westex L L C
- LH IS D Waterline Easement - Nemir
- P E C Franchise
- Industrial District Agreement with Texas Crushed Stone
Sec. 551.086: Certai n P ubl i c P ow er Uti l i ti es: Competi ti ve M atters
- P urchase P ower Update
- P ortfolio Manager RFP
- Energy Risk Management P olicy
Sec. 551.087: Del i berati on Regardi ng Economi c Devel opment Negoti ati ons
- P roject Antler
Sec. 551.072: Del i berati ons about Real P roperty
- Sale of P roperty - Riverplace - 2nd and Austin -- Travis Baird, Real Estate Service Manager
Page 1 of 102
Sec. 551:074: P ersonnel Matters
City Manager, City Attorney, City Secretary and Municipal J udge: Consideration of the
appointment, employment, evaluation, reassignment, duties, discipline, or dismissal
- City Manager Work P lan Review
Adjournme nt
Ce rtificate of Posting
I, R obyn Densmore, C ity S ecretary for the C ity of G eorgetown, Texas, do hereby c ertify that
this Notice of Meeting was pos ted at C ity Hall, 808 Martin Luther King Jr. S treet,
G eorgetown, T X 78626, a plac e readily ac cessible to the general public as required by law, on
the _____ day of _________________, 2019, at __________, and remained so pos ted for
at leas t 72 c ontinuous hours prec eding the s cheduled time of said meeting.
__________________________________
R obyn Dens more, C ity S ec retary
Page 2 of 102
City of Georgetown, Texas
City Council Workshop
N ovember 12, 2019
S UBJEC T:
P resentation and discussion regarding the first year of Garey P ark -- Kimberly Garrett, P arks and Recreation Director
I T EM S UMMARY:
Workshop presentation will include an update on the first year of Garey P ark. Information will be presented on
operational data including visitation and budget, lessons learned and successes. Included as an attachment are the current
fees for the park.
F I NANC I AL I MPAC T:
N A
S UBMI T T ED BY:
Kimberly Garrett, P arks and Recreation Director
AT TAC HMENT S :
Description
P resentation
G arey House R ental F ees
G arey P ark R ental F ees
G arey P ark Entranc e F ees
Page 3 of 102
A look at the First Year
of Garey Park
City Council Workshop
November 12, 2019
City of GeorgetownPage 4 of 102
Agenda
•Park Overview
•Operational Data
–Visitation Information
–Budget Information
•Lessons Learned/Changes Made
•Successes
–Partnerships, Programs and Volunteers
•Questions
Page 5 of 102
Grand Opening | June 2018
City of GeorgetownPage 6 of 102
Park Overview
City of GeorgetownPage 7 of 102
Monthly Visitation
City of GeorgetownPage 8 of 102
Visitation in FY19 | 95,355
•70% non-resident, originally at 75%
–Location based
•Free Tuesdays and Weekends
–Peak Visitation
•Splash Pad extended dates March 1st –
October 31st -only splash pad in the area
with longer hours
•Weather Permitting
City of GeorgetownPage 9 of 102
Visitation by day of week
City of GeorgetownPage 10 of 102
Budget Information for 2019
Pro Forma-Year 1 *FY 2019 Budget FY 2019 Actual
Expense $884,024 $948,290 $777,412
Revenue $405,172 $500,000 $379,813
Subsidy $478,852 $448,290 $397,599
Recovery %45.8%44.8%48.9 %
* Estimate for first full year of operations.
City of GeorgetownPage 11 of 102
Budget Detail
FY 2019 Budget FY 2019 Actual FY 2020 Budget
Personnel $450,615 $421,118 $463,713
Operations $386,200 $244,819 * $358,500
ISF Vehicles 0 0 $38,117
ISF Building $111,475 $111,475 $144,857
Total Expense $948,290 $777,412 $1,005,187
Revenue $500,000 $379,813 $400,000
*Savings in utilities,program expense (yr 1), & contract staff
City of GeorgetownPage 12 of 102
Revenues Month by Month
City of GeorgetownPage 13 of 102
Revenue Breakdown by Area
City of GeorgetownPage 14 of 102
Revenue Breakdown
Resident vs. Non Resident
Revenue by Residency
Service Resident Nonresident Total
Daily Admission $24,314 $115,430 $139,744
Annual Passes $10,643 $37,652 $48,295
Pavilion Rentals $19,300 $46,635 $65,935
Total $54,257 $199,717 $253,974
City of GeorgetownPage 15 of 102
Garey House Rentals
•2019 -55 events booked
–Typically see bookings out one year or more
at these types of venues; used introductory
pricing in 2018 to attract short term rentals
•House rental fees reviewed, benchmarked
and increased annually
•Seasonal bookings; capacity low 130-150
•Bridal Open Houses -18 bookings
City of GeorgetownPage 16 of 102
Lessons Learned | Changes
•Procedures and Processes
–Continually improving and evaluating
services, educating patrons, and reviewing
marketing material and target audience
•Free Tuesdays = BUSY
–Adjusted from September 1st –May 31st to
October 1st –March 31th in line with fall/winter
hours –extra staff
City of GeorgetownPage 17 of 102
Lessons Learned | Changes
•Pricing/Fees
–High demand for weekend pavilion rentals,
rates were increased due to demand
–Garey House fees increased to align with
market
•Equestrian
–Mostly non residents/weekend trail riders
–Arena not designed to host large events, 20
trailer parking spots
City of GeorgetownPage 18 of 102
Lessons Learned | Changes
•Events/Programming
–Free entry events –parking issues and traffic
back ups; need pre-registration
–Meadow events conflict with Garey House
Rentals –one or the other
–Continue to look at third party rentals,
revenue impacts, overall impacts to the park –
such as Victory Cup.
City of GeorgetownPage 19 of 102
Partnerships
•Partnered with the
Good Water Master
Naturalist on Wildlife
Nature Viewing Blind
•Partnered with
Williamson County
Astronomy Club on
Star Gazing Night
City of GeorgetownPage 20 of 102
Programs
•NRPA Bio Blitz
•Nature Fest
•Hay Day
City of GeorgetownPage 21 of 102
Volunteers
•Volunteer program -growing
City of GeorgetownPage 22 of 102
Questions ?
City of GeorgetownPage 23 of 102
RENTAL SPACE DAY OF THE WEEK SEASON 2018 PRICE 2019 PRICE 2020 PRICE NOTES
Full Venue - 10 Hour Monday-Thursday Any $1,200 $1,500 $2,000
Full Venue - 10 Hour Friday & Sunday Low $1,700 $2,200 $2,500
Full Venue - 10 Hour Saturday Low $2,700 $3,200 $3,500
Full Venue - 10 Hour Friday & Sunday High $2,000 $2,500 $3,000
Full Venue - 10 Hour Saturday High $3,000 $3,500 $4,000
Full Venue - 10 Hour Holiday Any $5,000 $5,000 $5,000
Full Venue - 6 Hour (old)Monday-Thursday Any $800 X X Corporate/Social ONLY
Full Venue - 5 Hour (new)Monday-Thursday Any X $1,000 $1,250 Corporate/Social ONLY
Full Venue - 5 Hour (new)Friday & Sunday Low X $1,350 $1,500 Corporate/Social ONLY
Full Venue - 5 Hour (new)Saturday Low X $1,850 $2,000 Corporate/Social ONLY
Full Venue - 5 Hour (new)Friday & Sunday High X $1,500 $1,750 Corporate/Social ONLY
Full Venue - 5 Hour (new)Saturday High X $2,000 $2,250 Corporate/Social ONLY
The Hall - 8 hour Monday-Thursday Any $600 X X Corporate/Social ONLY
The Hall - 4 hour Monday-Thursday Any $300 X X Corporate/Social ONLY
Additional Hour (limit 2)$75 per hour
The Hall - 4 hour Monday-Thursday Any X $500 Corporate ONLY
The Hall+Courtyard - 4 hour Monday-Thursday Any X $800 Social ONLY
Meeting Room - 2 hour (old)Monday-Thursday Any $75 X Corporate/Social ONLY
Additional Hour $25 per hour X
Meeting Room - 4 hour Monday-Thursday Any X $200
Additional Hour X $50 per hour
Elopement Ceremonies Any Any $100 per hour $300 per hour Booked no earlier than 60 days out
Limit 10 guests Limit 30 guests Booked no earlier than 60 days out
Photo Shoot (old)Any Any $75 per hour X X
Photo Shoot - Grounds Any Any X $30 per hour
Photo Shoot - Interior Any Any X $50 per hour
GAREY HOUSE RENTAL FEES
Page 24 of 102
Resident Rental Fees
Half Day $75.00 Half Day $100.00 Half Day $200.00
Full Day $150.00 Full Day $150.00 Full Day $300.00
Half Day $90.00 Half Day $120.00 Half Day $240.00
Full Day $180.00 Full Day $180.00 Full Day $360.00
Half Day $20.00 Half Day $40.00 Half Day $60.00
Full Day $40.00 Full Day $80.00 Full Day $120.00
Regular Rate $30.00
Per Half-Day $20.00 Event Rate $35.00 Interior $50.00
Holiday Rate $50.00
Grounds $30.00
Per Hour $25.00
32 Capacity 64 Capacity 192 Capacity
Pavilion Weekday Resident Rates
Heritage of Gold, Derby,
Belmont, Preakness 1/3 Triple Crown Full Triple Crown
Pavilion Weekend Resident Rates Increased 20% as of 10/1/2019
32 Capacity 64 Capacity 192 Capacity
Heritage of Gold, Derby,
Belmont, Preakness 1/3 Triple Crown
Arena Rental Fees
Memorial Day, Independence Day,
and Labor Day
*Fees include entry for 2
participants + photographer
Resident
*Allowed M-Th ONLY
Open Play Field Resident Rates
32 Capacity 64 Capacity 192 Capacity
*3-hour max per renter
Garey House Photo Fees
Per Hour
*Two hour minimum
*no residency
Food Truck Rental Fees
*no residency
*Holiday Rates apply on
Full Triple Crown
Heritage of Gold, Derby,
Belmont, Preakness 1/3 Triple Crown Full Triple Crown
Round Pen Rental Fees
Resident
Page 25 of 102
Nonresident Rental Fees
Half Day $100.00 Half Day $125.00 Half Day $250.00
Full Day $200.00 Full Day $185.00 Full Day $375.00
Half Day $120.00 Half Day $150.00 Half Day $300.00
Full Day $240.00 Full Day $222.00 Full Day $450.00
Half Day $25.00 Half Day $50.00 Half Day $75.00
Full Day $50.00 Full Day $100.00 Full Day $150.00
Regular Rate $30.00
Per Half-Day $25.00 Event Rate $35.00 Interior $50.00
Holiday Rate $50.00
Grounds $30.00
Per Hour $30.00
*3-hour max per renter
Arena Rental Fees
Nonresident
Memorial Day, Independence Day,*Fees include entry for 2
*Allowed M-Th ONLY and Labor Day participants + photographer
32 Capacity 64 Capacity 192 Capacity
Nonresident
Open Play Field Nonresident Rates
Heritage of Gold, Derby,
Belmont, Preakness
Pavilion Weekday Nonresident Rates
Pavilion Weekend Nonresident Rates Increased 20% as of 10/1/2019
32 Capacity 64 Capacity 192 Capacity
32 Capacity 64 Capacity
*no residency
*Holiday Rates apply on
Garey House Photo Fees
Per Hour
*Two hour minimum
*no residency
Food Truck Rental Fees
1/3 Triple Crown Full Triple Crown
Heritage of Gold, Derby,
Belmont, Preakness 1/3 Triple Crown Full Triple Crown
192 Capacity
Round Pen Rental Fees
Heritage of Gold, Derby,
Belmont, Preakness 1/3 Triple Crown Full Triple Crown
Page 26 of 102
Garey Park Entrance Fees
Fee Type Resident Nonresident
First 2 People $5.00 $10.00
Additional Person $2.00 $2.00
3 Years and Under $0.00 $0.00
Fee Type Resident Nonresident
Per Rider $8.00 $12.00
Additional Non-Riders $2.00 $2.00
All Residency $35
Fee Type Resident Nonresident
Individual Pass $100.00 $150.00
Additional Pass $20.00 $25.00
Fee Type Resident Nonresident
Rider Pass $175.00 $250.00
Additional Rider Pass $75.00 $100.00
Equestrian Annual Pass
Passenger Vehicle Daily Entrance
Equestrian Rider Daily Entrance
Bus Daily Entrance
Individual Annual Pass
Page 27 of 102
City of Georgetown, Texas
City Council Workshop
N ovember 12, 2019
S UBJEC T:
P resentation and discussio n regarding the Energy Risk M anagement P o lic y -- Daniel Bethapudi, General M anager of the
Electric Utility
I T EM S UMMARY:
On October 8, 2019, staff presented the Schneider Rick Management P olicy and received Council feedback.
On November 12, 2019 staff will present the most recent updates to the Risk Management P olicy.
F I NANC I AL I MPAC T:
N/A
S UBMI T T ED BY:
Daniel Bethapudi - General Manager of the Electric Utility
AT TAC HMENT S :
Description
Energy R isk Management P olic y P res entation
Page 28 of 102
Energy Risk Management Policy
Daniel N Bethapudi
GM-Georgetown Electric
11/12/2019
Page 29 of 102
Energy Risk -Background
•Energy Markets are extremely volatile
•Power prices can change dramatically over the course of hours as
evidenced by real time prices in the ERCOT market in summer
2019.
•Natural Gas has ranged from less than $2 to $7 in the last 8-10
years. (Macrotrends.net)
Page 30 of 102
ERCOT REAL TIME MARKET ON 9/22/2019
(Source: ERCOT, Non-Settlement Grade)
Page 31 of 102
NATURAL GAS PRICE MOVEMENTS (2009-2017)
(Source: macrotrends.net)
Page 32 of 102
Energy Risk Management Policy -Purpose
•The City of Georgetown is exposed to the risks associated with purchased power -
Energy Risk.
•Poorly managed Energy Risk can have a significant impact on the overall financial
performance of the electric utility and the City and affect the ability to provide
economic and reliable service to its customers.
•To manage and control the energy risks associated with purchased power activities
it is necessary to establish Energy Risk Management Policy.
•Other reasons for Risk Management Policy
•Improve predictability and stability of purchased power costs
•Good risk management practices can help in credit ratings
•ERCOT protocols require comprehensive risk management policies.
Page 33 of 102
Energy Risk Management Policy -Purpose
•Energy Risk Management Policy outlines a planned and pro-active approach to
energy risk management versus passive approach.
•The purpose of this policy is to clearly identify the risk management framework and
elements that will help manage the energy risk and enhance the financial
performance of the Georgetown Electric Utility and the City of Georgetown.
•The risk management policy identifies the following to ensure that the energy risk
exposures are properly identified, managed and reported on a pro-active and
consistent basis.
•Organizational Structures
•The Risk Management Process
•Management Responsibilities
•Approved Risk Management Tools, Transactions And Activities
•Operating Procedures
•Reporting Requirements
Page 34 of 102
Energy Risk Management Policy -Scope
•This Policy governs all purchase power and related activities that may impact the
Energy Risk profile of Georgetown Electric Utility. Activities that fall within the scope
of this Policy include, but are not limited to, the following:
–Wholesale Transactions (PPA, Bilateral Trades)
–Independent System Operator (ISO)/ERCOT Market Transactions
(DAM/RTM/AS/CRRs)
–Energy hedging activities involving physical and financial energy products
–Basis hedging activities involving energy products
–All energy commodity trading
–Counterparty contracting and credit management
Page 35 of 102
Energy Risk Management Policy -Scope
All transactions will be accomplished through hedging, not speculation.
Hedging
A hedge is used to reduce the physical product price fluctuation associated with its
normal business activity of buying and selling electricity or natural gas. For
example, a commodity hedge locks in a product price. As the price rises, the hedge
will have an offsetting gain or, as price declines, the hedge will have an offsetting
loss.
Speculation
Speculation is a bet on the future direction of price movements of assets. A key
motivation to speculate is that the risk of loss is offset by the possibility of a huge
gain. Speculation does not reduce the risk associated with normal business
activities.
Page 36 of 102
Energy Risk Management Policy
Key Considerations and Limitations
•The standards and requirements specified in this Policy constitute only a subset
of the overall managerial and technical elements that are required to successfully
manage and control energy risk.
•The implementation of the risk management policy and its elements, by itself, will
not guarantee a particular level of financial performance or energy risk control.
•The efficacy of the risk management policy is contingent on the quality of
execution and compliance.
•Adverse and unprecedented conditions can produce more extreme levels of
financial performance than forecasted using commonly-applied risk analysis
methodologies. (Risk Elimination vs. Risk Management)
•The implementation of the risk management policy or elements of the policy may
create new sources of risk that may not have existed prior to the implementation
of the policy.
Page 37 of 102
Risk Types Covered by this Policy
Risk is the uncertainty in Georgetown Electric and the City of Georgetown’s
financial performance due to the following types of market conditions:
•Market Risk is the due to uncertain commodity market prices (i.e. commodity
price risk) and uncertain price relationships (basis risk).
•Credit Risk is due to the chance of non-performance in payment or delivery
(either physical or financial) by counterparties.
•Volumetric Risk is due to the variability in native load peak demand and energy
volumes, and in the quantity of energy deliveries under variable off-take energy
contracts and/or option contracts.
Page 38 of 102
Risk Types Covered by this Policy
•Outage Risk is due to variability in the availability, curtailments, forced and/or planned
outage rates of the facilities that Georgetown Electric has contractual entitlements.
•Model Risk is due to the use of insufficiently accurate models for portfolio
management decision making resulting in adverse financial outcomes.
•Execution Risk is due to the lack of speed or accuracy of the transaction execution.
•Operational Risk is due to inadequate or failed internal processes, people, internal
systems, or from external events. Operational risk can also be exacerbated by
inadequate or ineffective:
–Internal controls
–Transaction and/or strategy risk assessment
–Segregation of duties
–Management oversight
–Staff resources, expertise and/or training
–Protections against fraudulent actions by employees or third-parties
Page 39 of 102
Energy Risk Management Organization Structure
•Overall Policy Oversight Provided by City Council and GTEB
•Independent 3rd Party provides Risk Management Compliance
reporting to GTEB and City Council
Page 40 of 102
Georgetown Electric Board(Proposed)
(Proposed alternate to current GUS board)
•Overall Policy Oversight Provided by City Council and GTEB
•Receives Monthly Risk Management Policy updates from ROC/RMC
•Independent 3rd Party provides Risk Management Compliance
reporting
Page 41 of 102
Risk Oversight Committee(ROC)
•Approval and Compliance of Transaction and risk limits.
•Provide inputs to the risk management strategy.
•Receives weekly/monthly Risk Management updates from RMC.
Page 42 of 102
Risk Management Committee(RMC)
•Implement the risk management strategy approved by the ROC.
•Review existing and potential transactions, monitor proximity to limits,
and help support the responsibilities of the ROC.
•Responsible for the day-to-day execution and management of
transactions.
Page 43 of 102
Page 44 of 102
Page 45 of 102
Next Steps
•Receive Feedback and Direction
•Develop Energy Risk Management Policy
•Develop Energy Risk Management Procedures in conjunction with the Energy
Manager/QSE.
•Energy Risk Management Policy to be adopted during December 2019 council meeting
Page 46 of 102
Questions?
Page 47 of 102
City of Georgetown, Texas
City Council Workshop
N ovember 12, 2019
S UBJEC T:
P resentation, update, and discussion regarding the 2030 P lan and introduction to the Future Land Use Map -- Sofia
Nelson, P lanning Director
I T EM S UMMARY:
P urpose of P resentation
The 20 30 Comprehensive P lan Land Use Element is the launching point for other comprehensive plan elements (parks,
transportation, etc.) and serves as a key input in the City’s master planning fo r utilities. At the 10/22 meeting an overview
of the land use element was provided. The purpose of this presentation is summarized to include 4 main elements:
To provide an overview of the role the fiscal impact model had in preparing the future land use map;
To provide an overview of public outreach conducted since the 10/22 city council workshop;
To provide the recommendation of the steering committee on the land use element; and
To seek feedback from the City Council on the below questions.
Feedback we are seeking on 11/12/19
Land Use P olicy:
Do you seek additional information or amendments to the drafted land use policies?
Future Land Use Categories:
Do the descriptions for each category accurately depict the desired development?
Do you support the recommended percentage of residential to non-residential development for each category?
Future Land Use Map:
Does the map reflect the goals and land use policies of the land use element?
Do you seek additional information or amendments to the proposed map?
F I NANC I AL I MPAC T:
n/a
S UBMI T T ED BY:
Sofia Nelson, P lanning Director
AT TAC HMENT S :
Description
P resentation
P resentation 10/22 C ity C ounc il workshop
Draft Land Use P olicies
Draft F uture Land Use C ategories
Draft F uture Land Use Map
Page 48 of 102
Land Use Plan
City Council Workshop
November 12, 2019
Page 49 of 102
Presentation Outline
I.Accomplishments since the 10.22. 2019 workshop
II.Overview of the fiscal impact analysis
III.Land Use Scenarios
IV.Overview of Steering Committee Analysis
Page 50 of 102
PART I.
Accomplishments since the 10.22. 2019 workshop
Page 51 of 102
Accomplishments since the 10.22. 2019 workshop
•Planning and Zoning Commission review of Future Land Use
Map
•Outreach Efforts:
•Mailed letters 400+
•Email distribution
•300+ views on Facebook
•Online map viewer
•Individual meetings
•Public Meeting on 10.30
•Steering Committee Meetings (2)
Page 52 of 102
Planning & Zoning Commission Feedback
1.Modify Community Commercial percentage share of
residential and non-residential land uses.
2.As we allow for greater density, continue to support open
space.
3.Adjust density ranges upward, no need for an additional
category.
4.Growth in mining is concerning and is impacting adjacent
subdivisions.
Page 53 of 102
Public Outreach Feedback
1.Additional commercial node needed at Williams
Drive/Ronald Reagan.
2.Growth in mining is concerning and is impacting adjacent
subdivisions.
3.Vision needed for infrastructure that is tied in with land use.
Page 54 of 102
PART II.
Overview of the fiscal impact analysis
2030 Land Use
Goals
Financial
Impact
Development
Trends &
Growth
Scenarios
Page 55 of 102
FISCAL IMPACT MODEL
•Multiple scenarios allow testing and comparing
•Property values
•Timing
•Type of land uses
•Inform land use decisions and test “what if” alternatives
•Test and compare potential financial incentives
•Plan for short-and long-term operational and capital
improvement impacts
•Not an economic impact model
Page 56 of 102
MODEL INPUTS & OUTPUTS
•Inputs
•Housing Units
•Jobs
•Population
•Nonresidential acreage
•Outputs
•Nonresidential square feet
•Residential taxable
property value
•Nonresidential taxable
property
•Net Fiscal Impact
Page 57 of 102
PART III.
Growth Scenarios
Page 58 of 102
SCENARIO DEVELOPMENT
Scenario 1: 2008 Plan Buildout
Scenario 2: Citywide Trends
Scenario 3: Steering Committee Table 1
Scenario 4: Steering Committee Table 2
Scenario 5: Combined Steering Committee
Scenario 6: Citywide trend -commercial, increase residential
Scenario 7: Citywide trends -residential, increase commercial
Scenario 8: 2019 draft mapPage 59 of 102
SCENARIO –CITYWIDE TRENDS +
Characteristic Existing
Trend
Steering
Committee
+20%
Residential
+15%
Commercial
Housing Units
Population
Jobs
Commercial sq.footage
Net Fiscal Impact
Ratio of Revenue to
Expenditure
$1.04 $1.05 $1.01 $1.04
+++
=
Page 60 of 102
PART IV.
Overview of Steering Committee Analysis
Page 61 of 102
What work have you done to update the FLUM?
•Renamed and refined land use
categories.
•Divided parks and recreation and open
space into separate categories.
•Adjusted densities within categories.
•Created Community Commercial and
Regional Center categories.
•Planned for land use with the use of
legos
•Added residential and non-residential
ratios.
•Utilized the fiscal impact model.
Page 62 of 102
What are the benefits of the updates to the FLUM?
•It helps citizens and developers understand the vision for
the city as they plan for development of their property.
•Expansion of mixed density opportunities
•Greater integration of MF & Commercial
•Addresses concerns of too much MF development
•Increased and spread out opportunities for commercial
nodes-this will help with traffic node and opportunities
for amenities nearby.
•Outlines possible densities
•Created Regional Commercial and Community
Commercial nodes .
•Included ratios for non-residential and residential
development
•Helps to plan out infrastructure.
Page 63 of 102
What concerns you about the updates to the FLUM?
•Does the map reflect current
infrastructure? Infrastructure
drives development .
•Clarity needed on how
residential ratio were developed.
•Understanding how the FLUM
will be implemented.
•Within nodes how will ratios be
implemented ?
•What is guidance vs. what will
require a map amendment?
Page 64 of 102
What concrete changes are needed, if any?
•Clarify language regarding
mix density residential.
•Establish a priority land use
for each category.
Page 65 of 102
What final
changes do
you want to
make, if any?
Page 66 of 102
Land Use Element
City Council Workshop –October 22, 2019
Page 67 of 102
MEETING PURPOSE
The 2030 Comprehensive Plan Land Use Element is the
launching point for other comprehensive plan elements
(parks,transportation,etc.)and serves as a key input in the
City’s master planning for utilities.Given the importance of
the Land Use Element this presentation is the 1st of 2
presentations (2nd presentation is set for 11/12).
The purpose of this presentation is to provide an overview of
the update to the Land Use Element and allow you time to
digest,review,and ask for additional information should it be
necessary.
Page 68 of 102
Presentation Outline
I.Recap changes to land use policies
II.Review proposed updates to the Future Land Use Plan, to include:
a)Growth scenario development
b)Factors of change
c)Steering Committee guidance
d)Land use category changes
e)Key Future Land Use Plan changes
III.Overview of next steps.
Page 69 of 102
Feedback we are seeking on 11/12
•Policy:
•Do you seek additional information or amendments to the drafted land use
policies?
•Future Land Use Categories:
•Do the descriptions for each category accurately depict the desired
development?
•Do you support the recommended percentage of residential to non-
residential development for each category?
•Future Land Use Map:
•Does the map reflect the goals and land use policies of the land use element?
•Do you seek additional information or amendments to the proposed map?
Page 70 of 102
LAND USE ELEMENT COMPONENTS
Land Use Goal
“Promote
development
patterns with
balanced land uses
that provide a
variety of well-
integrated
housing…”
Land Use Policy
“Promote more
compact, higher
density, well-
connected
development
within
appropriate infill
locations”
Land Use Category
Action:
Modify
density
ranges in
appropriate
residential
categories
Growth Scenarios
Action:
Propose
densities in
anticipated or
desired
locations
FLU Map
Action:
Compare
results. Revise
map &
categories as
needed
Complete
In progress
In progress
In progress In progress Page 71 of 102
I-Policies
Recap and Update
Page 72 of 102
HOW WE DRAFTED POLICIES
Evaluated progress of
2008 policies
Reviewed 2008 policies
against 2030 updated
goals and public input
Sought input on land
use issues:
P&Z
SC
SC evaluated issues
against goals,
recommended
solutions
Revised where solution
was present, drafted new
policies where solutions
did not exist
Page 73 of 102
II. FUTURE LAND USE
PLAN (FLUP)
Growth scenario development, land use categories, key updates, and map
Page 74 of 102
SCENARIO DEVELOPMENT
Scenario 1: 2008 Plan Buildout
Scenario 2: Citywide Trends
Scenario 3: Steering Committee Table 1
Scenario 4: Steering Committee Table 2
Scenario 5: Combined Steering
Committee
Scenario 6: Citywide trend -commercial,
increase residential
Scenario 7: Citywide trends -residential,
increase commercial Page 75 of 102
FACTORS FOR LAND USE CHANGE
•Existing development patterns
•Existing land use
•Current zoning
•Public input
•2008 Future Land Use Plan
•Retail recruitment
•Target industries
•Growth scenarios & fiscal impact
Page 76 of 102
STEERING COMMITTEE GUIDANCE
•Desire for vibrant, mixed use areas
•Desire for mixed low-and moderate-density neighborhoods, but still
a need a designation for only single-family neighborhoods
•Desire to integrate limited higher-density housing with mixed use
and commercial developments
•Support findings from previous studies (Target Industry Analysis,
Market Assessment, etc.)
•Ensure intentional infrastructure planning to promote sustainability
and fiscal responsibility
Page 77 of 102
EXISTING LAND USE
Page 78 of 102
(2008) FUTURE LAND USE
Page 79 of 102
HOW WE DRAFTED LAND USECATEGORIES
Community
input and
2008 Plan
Updated
2030 goals
Updated
2030 policies
to reflect
goals
Updated FLU
categories to
reflect policies
Updated
FLU map
with revised
categories
Page 80 of 102
LAND USE CATEGORIES
Residential Categories Nonresidential Categories
Rural Residential –23.9%Neighborhood –22.2%
Mixed-Density Neighborhood
–17.8%Mixed Use Center –1.1%
Community Center –3.2%Regional Center –3.5%
Employment Center –5.3%Institutional –1.6%
Parks and Recreation –1.1%Open Space –12.5%
Mining –7.6%
Page 81 of 102
KEY UPDATE #1 –CATEGORY DESCRIPTIONS
Improved narratives
Page 82 of 102
KEY UPDATE #2-RESIDENTIAL CATGEORIES
Categories
(proposed)Density Target Ratio of Land Use
Mix
Rural Residential
≤1.0 DUA 5% non-residential,
95% residential
Neighborhood
≤ 5.0 DUA 10% non-residential,
90% residential
Mixed-Density
Neighborhood
≤14.0 DUA
.
20% non-residential,
80% residential
Page 83 of 102
KEY UPDATE #3-NON-RESIDENTIAL CATEGORIES
2008 FLU
Categories
(existing)
2030 Plan
Update
Categories
(proposed)
Intent Target Ratio of Land Use
Mix
Special Area
Mixed Use
Mixed Use
Center
Accommodate traditional
mixed-use developments that
create a center of activity not
only in the day, but also at night
and on weekends.
60% non-residential, 40%
residential
Mixed Use
Community
Community
Center
Create areas which
accommodate local retail,
professional office, and service-
oriented businesses that serve
the residents of Georgetown.
Moderate and high density
residential is appropriate
if/when supporting existing
commercial or as part of a
planned development.
80% non-residential, 20%
residential
Mixed Use
Neighborhood
Center
Community
Commercial
High Density
Residential
Page 84 of 102
KEY UPDATE #3-NON-RESIDENTIAL CATEGORIES
2008 FLU
Categories
(existing)
2030 Plan
Update
Categories
(proposed)
Intent Target Ratio of Land Use Mix
High Density
Residential
Regional
Center
Accommodate commercial
uses that serve or draw
regional market. Moderate
and high density
residential is appropriate
if/when supporting
existing commercial or as
part of a planned
development.
75% non-residential, 25%
residentialRegional
Commercial
Employment
Center
Employment
Center
Facilitate development of
well planned, large-scale
employment and business
activities, as well as
supporting secondary
uses, which may include
moderate and high density
residential options.
90% non-residential, 10%
residential
Page 85 of 102
KEY UPDATE #3-NON-RESIDENTIAL CATEGORIES
2008 FLU
Categories
(existing)
2030 Plan
Update
Categories
(proposed)
Intent Target Ratio of Land Use Mix
Parks,
Recreation,
Open
Space
Parks and
Recreation
Parks, trails, and other
recreational amenities
should be integrated into
and easily accessible from
residential neighborhoods
and developments.
100% non-residential
Open Space
Floodplains and other
natural areas that are
preserved as open space.
100% non-residential
Page 86 of 102
KEY UPDATE #4
Refinements to the Rural
Residential/Neighborhood
boundaries
2008 Page 87 of 102
KEY UPDATE #5
Transitioned Mixed Use
Community to Neighborhoods/
Mixed Density Neighborhoods
2008 Page 88 of 102
KEY UPDATE #6
Refinement of Regional and
Community Nodes
2008 Page 89 of 102
KEY UPDATE #7
Refinement of Employment
Center locations
2008 Page 90 of 102
KEY UPDATE #8
Mixed Use Center to identify
locations appropriate for
master planning
2008 Page 91 of 102
PROPOSED FLUP
Page 92 of 102
CURRENT VS. PROPOSED FLUP
Current FLUP Proposed FLUP
Page 93 of 102
III. NEXT STEPS
Page 94 of 102
REMAINING STEPS
Fall and Winter 2019
•10/22: City Council workshop on Land Use
Element (1st of 2)
•10/30: Public meeting to review draft Future
Land Use Map and Land Use policies
•11/7: Steering Committee 1st presentation on
Implementation
•11/12: City Council Workshop on Land Use
Element (2nd of 2)
•11/21: Steering Committee 2nd presentation
on Implementation
•12/10: City Council Workshop on
Implementation (1st of 2)
January-February 2020:
•January 14th : City Council Workshop on
Implementation (2nd of 2)
•Public Outreach on 2030 Plan Update
DRAFT
•Planning and Zoning Commission public
hearing to consider recommendation of
2030 Plan Update
•City Council public hearings to consider
adoption of 2030 Plan Update
Page 95 of 102
Draft as of 10/11/2019 1
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
2030 Goal 1: Promote development patterns with balanced land uses that provide a variety of well-integrated housing and retail choices, transportation, public facilities, and recreational options in all parts of Georgetown.
1.A.
Encourage a balanced mix of residential,
commercial, and employment uses at varying
densities and intensities, to reflect a gradual
transition from urban to suburban to rural
development.
"A well balanced mixture of housing
and commercial enterprises." (2030
Plan Update Survey #1)
"Maintain existing neighborhoods
and downtown areas. Expand with
mixed-use and a variety of housing
types/sizes." (2030 Plan Update
Survey #1)
Overlays, transition zones
(Downtown Master Plan),
Corridor Plans (Williams Drive)
UDC amendments
Ensure proper transitions and buffering between
established neighborhoods and adjacent commercial and
manufacturing areas.
Flexibility in Development
Patterns
Diversify tax
base and
concentrate
development;
Balance
Supportive Uses
Lead
1.B.
Promote more compact, higher density, well-
connected development within appropriate infill
locations.
"Higher density, new urbanistic
downtown that is walkable and fully
developed..." (2030 Plan Update
Survey #1)
Land Use element - FLU map and
categories
Future Land Use Categories and
UDC amendments - improved
standards for commercial
development
Establish standards appropriate for new residential
development pertaining to lot sizes, open space, buffers,
road connectivity, etc. Ensure that development is
compatible in character with the surrounding context. UDC
amendments for buffering adjacent to residential
neighborhoods. Apply neighborhood conservation
strategies, such as code enforcement, housing
rehabilitation, and support for urban homesteading for first
time buyers.
Intentional Infrastructure
Transportation
Mapping Strategies
Use
infrastructure to
promote desired
development
patterns
Lead
2030 Goal 2: Reinvest in Georgetown’s existing neighborhoods and commercial areas to build on previous City efforts.
2.A.Remove barriers to Encourage redevelopment
in target areas.
"I think current businesses should be
updated, like the old HEB on
University and 35 is gross, moldy,
and a huge health concern." (2030
Plan Update Survey #1)
Land Use element
UDC amendments
Utility Master Plan
Small Area Planning
Capital Improvement Planning
Review standards for impervious cover, parking, height
Incentivize redevelopment in target areas through
infrastructure
Intentional Infrastructure
Utilize existing
infrastructure
and support
vibrant places
Lead
2.C.
2.B.
Identify potential opportunities and selectively
target, plan, and promote development/reuse
initiatives.
"Revitalized neighborhoods
continued, beautification and
community pride increased." (2030
Plan Update Survey #1)
CIP, Williams Drive, Housing
Element
Small Area Planning
Special Districts (Business
Improvement Districts/Tax
Increment Reinvestment Zones-
TIRZs)
Identified areas could qualify for additional infrastructure
improvements, development/renovation incentives,
additional flexibility in development regulations to
encourage redevelopment.
Economic Development
Preserve and
enhance existing
neighborhoods
LeadDRAFT
Page 96 of 102
Draft as of 10/11/2019 2
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
2030 Goal 3: Provide a development framework that guides fiscally responsible growth, protects historic community character, demonstrates stewardship of the environment, and provides for effective provision of public services and facilities.
2.D.
3.A.
Continue to promote diversification of uses
while strengthening the historic character and
supporting the existing historic neighborhoods.
"Keep Georgetown's historic style
while improving the city." (2030 Plan
Update Survey #1)
"A community with diverse options
for housing, transportation, and
work. Maintain small town feel where
possible." (2030 Plan Update Survey
#1)
Downtown Master Plan; Vision
Statement - "Georgetown: A caring
community honoring our past and
innovating for the future"
FLU categories, zoning, incentives Review permitted uses in downtown to ensure sufficient
variety
Economic Development
Mapping Strategies
Support existing
neighborhoods Lead
New
3.B
Strengthen Georgetown’s image and indentity
as a small town quality feel within enhanced
gateways and commercial corridors.
"I would hope that it still has a small
town feel." (2030 Plan Update
Survey)
"If you're concerned about
gateways, keep Georgetown's
appearance that of a small town."
(Gateways MQ)
Williams Drive Study, Gateways,
CIP
Special Districts
Development Agreements
Zoning
Small Area Planning
Implement landscaping and other
design regulations to improve
corridor aesthetics.
- Add/increase funding for beautification of specific areas
along Gateways through WilCo Master Gardeners, scout
groups, etc.
- Renegotiate TxDOT ROW beautification Agreement to
ensure better maintenance and standards
- Designate 5% of project cost of all new roadway
improvements associated with the gateway corridors to be
applied to landscape and road frontage beautification
Economic Development
Intentional Infrastructure
Support
Georgetown's
unique identity
Lead
New
3.C
Proactively support existing and recruit new
employers and incentivize development that is
consistent with Georgetown's target industries
and that support diversification of the City's tax
base and promote economic development.
Protect and promote land uses that support
Georgetown’s target industries, support
diversification of the City’s tax base and
enhance economic development through
intentional infrastructure planning, recruitment
and the land use entitlement process.
"...diversity of business (large and
small), include industry for local
employment, cater to start ups and
innovative research and
development…" (2030 Plan Update
Survey #1)
"I would like see Georgetown
become the scouting city for major
employers…" (2030 Plan Update
Survey #1)
Target Industry Analysis - target
industries and potential partners;
ED Strategic Plan - Strategic Goal
1: Support existing businesses and
industries.; Strategic Goal 2:
Enhance targeted recruitment of
identified industries.; Strategic Goal
3: Diversify workforce development
and recruitment
initiatives.
Business Improvement Districts
Small Area Planning
Utility Master Plan
4a & 4B sales tax initiatives
Capital Improvement Plan (CIP)
Coordination of Land use plan & Georgetown Economic
Development Corporation (GEDCO)
Strengthen relationship with Georgetown Development
Alliance
Economic Development
Collaboration
Intentional Infrastructure
Diversify tax
base and provide
employment
Partner
New
3.D
Adopt development practices that promote
economic development and preserve and
enhance the environment.
"A city that prioritizes the
environment with rich renewable
energy incentives (residential and
commercial) and land/wildlife
preservation." (2030 Plan Update
Survey #1)
Water Conservation Plan - "The
City of Georgetown has a long
standing commitment to water
conservation and the efficient use of
our natural resources."
Water Conservation Plan
Stormwater Master Plan
Solid Waste Master Plan
Construction Standards and
Specifics Manual
Educational and incentive
programs; UDC amendments
Low Impact Development Standard
Water conservation, energy conservation, air/water
quality, compact/walkable development, urban heat island,
support existing initiatives.
Intentional Infrastructure
Green Space
Reduce
environmental
impact
Lead
DRAFT
Page 97 of 102
Draft as of 10/11/2019 3
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
New
3.E
Develop and apply approval standards for
annexation and creation of special districts.
Support the City’s growth and development
using a decisional framework that promotes
fiscal health, safety and quality of life for our
current and future residents.
“Please do not listen to the
naysayer, and do not limit growth!
Be progressive in your growth, but
use good zoning in the process.” –
Survey 1
“I know that we are going to grow,
but I don't want that growth to
eclipse the character that we enjoy
now.” – Survey 1
“Strongly continue this small town
environment, not to grow so large
with what appears to be adhoc
development like Round Rock and
Cedar Park.” – Survey 1
“It's growing so fast. Hate to lose
the small town feel.” – Survey 1
“W hile growth is inevitable, I’d like to
see it balanced with larger
considerations of overall quality of
State of the City - expansion of city
limits & ETJ acreage since 2008
Fiscal Impact Model (Cost to serve)
MUD/PID Policies
Utility Master Plan - waste water
requirement
UDC Criteria for Annexation
Outside of existing development pattern, are we accepting
annexation proposals that meet specific City objectives?
Density and development cannot happen without utility
provision, primarily waste water.
Intentional Infrastructure
Collaboration
Intentional
growth that
meets land use
and economic
development
strategies
Lead
DRAFT
Page 98 of 102
Draft as of 10/11/2019 4
#Policy Public Input Technical Studies Possible Tools Specific Example Solution Group Outcome Role
2030 Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods, for residents of all ages, backgrounds and income levels.
1.E.
6. A
Expand regulatory provisions and incentives to
Encourage innovative forms of compact,
pedestrian friendly development and a wider
array of affordable housing choices through
provisions and incentives.
"Enhance walkability with wider
sidewalks or independent bike trail
integration." (RoundTable -
Stakeholder Feedback)
"We have a need for affordable
housing. People are moving here
and we need to ensure everyone is
welcome. Right now, that is not the
case." (2030 Plan Update Survey
#1)
Williams Drive Study, Land Use
Element, Housing Element
Mixed uses in FLU categories
Zoning standards (UDC
amendments)
Sidewalk Master Plan
Small Area Planning
Adopt ratios of preferred land use mixes Housing Diversity
Intentional Infrastructure
Green Space
Provide more
housing options
and support
vibrant places
Lead
2030 Goal 7: Maintain high-quality infrastructure, public safety services, and community facilities.
New
7.A
Support public safety services and community
facilities infrastructure to ensure that
Georgetown continues to be a safe, family-
friendly welcoming community which that
serves all residents.
"Continue providing safety thru the
fire and police departments." (2030
Plan Update Survey #1)
OTP - pedestrian and bike planning;
GUS mission statement - "To
provide safe, reliable, efficient and
cost-effective utility services to
customers in order to enhance the
quality of life of the community"
Georgetown Americans with
Disabilities Act (ADA) Plan
Public Safety Plan
Emergency Management Plan
Stormwater Master Plan
CIP/annual budget; ensure that
public safety services funding
increases with population growth
Update Emergency Management Plan to reflect new
organizational structure, update to meet new community
needs
Complete a So
Evaluate emergency response staffing as a function of
growth
Intentional Infrastructure Maintain quality
of life Lead
2030 Goal 8: Actively partner with GISD, Williamson County, other governmental agencies, and local organizations to leverage resources and promote innovation.
New
8.A
Promote development decisions that serve the
needs of Georgetown Independent School
District and Williamson County our interlocal
government partners.
"Wider sidewalks near Gtown high
school leading into downtown (6-8
ft.)" (Downtown RoundTable)
Alignment; GISD Strategic Plan -
"Collaborative environments that
give voice and offer ownership to
stakeholders are essential to
meeting current and future needs.";
Citizen Participation Plan: "Goal 3:
Enhance our relationships and
communication with community
organizations"
Incorporate Institutional Facilities on
FLU.
Include in special districts and
development agreements.
Trigger for coordinated discussion
with GISD (see San Antonio for
subdivisions of 200 lots or greater)
Joint Use Agreements, connectivity to/from the school Collaboration
Intentional Infrastructure
Maximize
resources and
foster effective
partnerships
Partner
2030 Goal 9: Maintain and add to the existing quality parks and recreation.
New
9.A
Ensure that the subdivision and development
process includes consideration of the way in
which residential lots relate to parks and open
space, emphasizing adjacency and
accessibility to parks and open space.
"Strong, robust parks system for
families to enjoy." (2030 Plan
Update Survey #1)
"Walkable, lots of trails connecting
parks and neighborhoods, access to
shopping for walkers and bicyclists,
great schools, prioritizing green
space." (2030 Plan Update Survey
#1)
Parks, Rec, and Trails Master Plan -
incorporate in future update UDC amendments
Prohibit lots from backing to public/shared open space;
single-loaded streets are more desirable for access and to
reduce risk of creek erosion into private property.
Green Space
Intentional Infrastructure
Maximize parks
and open spaces
and support
property values
Lead
2030 Goal 10: Improve and diversify the transportation network.
2.B.
10.A
Proactively plan investments in transportation
and other infrastructure to leverage
partnerships with the business community and
interested neighborhood organizations and
maintain the level of service as the City
continues to grow.
"I would love to see much
improvement and planning of traffic
patterns." (2030 Plan Update Survey
#1)
"With the expected growth in
Georgetown there needs to be
related expansion of the
transportation infrastructure .
Continue to bring in restaurants,
larger hotels and entertainment."
(2030 Plan Update Survey #1)
ED Strategic Plan - Strategic Goal
4: Encourage speculative
development
OTP, Utilities Master Plan, CIP;
GUS mission statement - "To
provide safe, reliable, efficient and
cost-effective utility services to
customers in order to enhance the
quality of life of the community."
CIP/annual budget Project funding prioritized in targeted areas/ED purposes Intentional Infrastructure
Transportation
Utilize
infrastructure as
an economic
development tool
Lead
DRAFT
Page 99 of 102
Draft as of 11/8/2019
2008 FLU Categories
(existing)Intent Character
Target Ratio of Land
Use Mix Example Image Considerations
Agricultural Rural
Residential Rural Residential
≤1.0 DUA
Retain rural character and ʺsmall town feelʺ
Facilitate low‐intensity development in areas where
utilities do not exist and are not planned
These large lot, low‐density areas should preserve the rural atmosphere of
Georgetown. Homes should be traditional, single‐family residences with large front
yard setbacks from roadways and large side yard setbacks separating homes to
reinforce the rural openness. Supporting non‐residential uses may be located along
major thoroughfares with large setbacks and natural buffers from neighboring
residential.
5% non‐residential, 95%
residential No major changes recommended.
Low Density Residential Neighborhood
≤ 5.0 DUA
Facilitate traditional single‐family development.
Neighborhood character should focus on maintaining a suburban atmosphere.
Conservation subdivisions (also referred to as “clustering”) should be encouraged to
preserve open space and environmentally‐sensitive areas. Development standards
should ensure adequate open space and efficient roadway and pedestrian connectivity
to schools, neighborhood amenities and parks. Supporting non‐residential uses should
be similar in scale to the residential properties, include appropriate landscaping and
buffering and be located on major thoroughfares.
10% non‐residential, 90%
residential
Increased density better reflects recent
development trends (18% of lots are smaller than
the current 3.0 DUA). Supports policies of housing
variety and more compact development.
Potential for community concern on increased
densities.
Moderate Density
Residential
Mixed‐Density
Neighborhood
≤ 14.0 DUA
Enable a variety of low and medium density
housing types and supporting nonresidential uses.
Create flexibility in residential land uses to
accommodate City housing policies. Use zoning
regulations to ensure compatibility.
Medium density housing options should be consistent with and complementary to the
traditional single‐family neighborhood with emphasis on connectivity and access to
neighborhood amenities including schools and parks. Development standards for
medium density housing and any non‐residential uses should be in place to ensure this
compatibility through increased setbacks for taller buildings, architectural designs that
are consistent with the neighborhood, and enhanced landscaping. Additionally, any
non‐residential uses should be located primarily at larger intersections, and should
include appropriate buffering and pedestrian orientation to support the surrounding
residents.
20% non‐residential, 80%
residential
Increased density better aligns with actual density
of mixed density neighborhoods. Increased
density supports policies through allowing a mix
of single‐family, duplexes, and townhomes.
Duplexes and townhomes may not be appropriate
or desirable in all neighborhoods designated as
MDN. Potential for land use incompatibility or
conflicts with traditional single‐family homes.
Special Area Mixed Use Mixed Use Center
Accommodate traditional mixed‐use developments
that create a center of activity not only in the day,
but also at night and on weekends.
This category encourages the creation of planned areas that integrate a variety of
complementary uses, with an emphasis on retail, offices, and entertainment activities.
These centers should be unique destinations with emphasis on building design,
landscaping and the inclusion of public plazas, green spaces and areas for the public to
gather. As the most walkable land use category, these areas should be designed in a
pattern of pedestrian‐oriented, storefront‐style shopping streets, with shared parking
and strong pedestrian linkages to the surrounding areas. Consideration should be
given to adjacent residential uses to ensure compatibility and minimize impacts on
neighborhoods.
Development Specific No major changes recommended.
Mixed Use Community
Mixed Use Neighborhood
Center
Community Commercial
High Density Residential
High Density Residential
Regional Commercial
Note that these categories now include high‐
density residential/multi‐family.
Encourages reservation & integration of MF into
commercial developments, supports policies of
housing variety and compactness.
May need to limit amount of MF to avoid losing
key potential retail locations.
2030 Plan Update
Categories (proposed)
75% non‐residential, 25%
residential
14.0+ DUA
Accommodate commercial uses that serve or draw
regional market. Moderate and high density
residential is appropriate if/when supporting
existing commercial or as part of a planned
development.
Developments may be configured as major shopping centers, stand‐alone big‐box
retailers, or large‐scale mixed‐use developments, as well as supporting flex office space
and office/warehouse development. Well integrated residential developments, which
encourage the interaction of residents and businesses, are appropriate and vertical
mixed use encouraged. These developments are typically automobile‐oriented with
convenient access from major transportation routes and highway interchanges,
however internal pedestrian connectivity should be maximized and include
opportunities for pedestrian activity.
75% non‐residential, 25%
residentialRegional Center
Community Center
14.0+ DUA
Create areas which accommodate local retail,
professional office, and service‐oriented businesses
that serve the residents of Georgetown. Moderate
and high density residential is appropriate if/when
supporting existing commercial or as part of a
planned development.
These areas are typically configured as “nodes” of smaller scale at the intersection of
arterial roads, or at the intersection of arterials and collectors. These developments
provide local retail, professional office, and service‐oriented businesses that serve the
residents of Georgetown. While typically auto‐oriented, pedestrian connections to the
surrounding neighborhoods should be provided. Well integrated residential
developments, which encourage the interaction of residents and businesses, are
appropriate and vertical mixed use encouraged. To promote the interaction of
integrated and adjacent residential development, these areas should emphasize quality
building and site design, such as enhanced architectural features, landscaping, and
prominent pedestrian facilities.
Page 100 of 102
Draft as of 11/8/2019
2008 FLU Categories
(existing)Intent Character
Target Ratio of Land
Use Mix Example Image Considerations
2030 Plan Update
Categories (proposed)
Employment Center Employment Center
14.0+ DUA
Facilitate development of well planned, large‐scale
employment and business activities, as well as
supporting secondary uses, which may include
moderate and high density residential options.
These uses should support quality employment uses with environments that support
heightened economic activity through quality architectural design and well‐integrated
supporting uses such as retail, restaurants. The inclusion of high density residential is
appropriate as a supporting use to these areas of commerce and employment. Because
these areas often act as a transition between more intensely developed industrial uses
and residential neighborhoods, standards should be developed to ensure that
development of these activities is compatible with the character of the surrounding
area. Care should be taken to protect adjacent uses from adverse impacts potentially
associated with existing industrial uses (commercial traffic, outside storage, etc.), using
buffering and/or performance‐based development standards.
80% non‐residential, 20%
residential No major changes recommended.
Institutional Institutional Uses that serve the community These facilities should project a positive image of the community and should be
located to provide ample public access.100% non‐residential No major changes recommended.
Parks and Recreation Public parks and recreational areas Parks, trails, and other recreational amenities should be integrated into and easily
accessible from residential neighborhoods and developments.None No major changes recommended.
Open Space Preserved natural areas Floodplains and other natural areas that are preserved as open space. None No major changes recommended.
Mining Mining Current mining operations Care should be taken to protect adjacent uses from adverse impacts associated with
these activities.None No major changes recommended.
Parks, Recreation, Open
Space
Page 101 of 102
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W
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PATRIOT
R O N A L D W
R E A G A N
D
B
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O
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D
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1
4
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C
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4
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S A M
H O U S T O N
R O N A L D W
R E A G A N
SH 29
S H E L L
C
R
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S
S
C
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EEK
CR
234
LAK E WAY
RM 2338
I N D I A N S P R I N G S
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L E A N D E R S O U T H W E S T
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C R 1 5 2
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§¨¦35
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UV29
UV195
UV29
UV130
Working Future Land Use MapNovember 7, 2019
Land Uses
Rural Residential
Neighborhood
Mixed Density Neighborhood
Community Center
Special Area
Regional Center
Em ployment Center
Institutional
Mining
Parks and Recreation
Open Space
Georgetown City Limits
Georgetown ETJ
Created By Freese and Nichols, Inc.Job No.: GEO18240Location: H:\URBAN_PLANNING\working\PlanningMapFlup2019Nov7.mxdUpdated: Thursday, November 7, 2019 7:35:11 AM
Note:A comprehensive plan shall notconstitute zoning regulations orestablish zoning district boundar ie s.
0 1 20.5 Miles
®
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