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HomeMy WebLinkAboutAgenda CC 01.14.2020 WorkshopN otice of M eet ing of the Governing B ody of the C ity of Georgetown, Texas J anuary 14 , 2 0 2 0 The G e orgetown City Council will meet on J anuary 1 4, 2020 at 2:30 P M at City Co uncil Chambers, 510 W 9th Street Georgetown, TX 786 26 The City o f Geo rgetown is committed to c ompliance with the Americans with Disabilities Act (AD A). If you re quire assistance in participating at a public meeting due to a disability, as defined under the AD A, re asonable assistance, adaptations, o r acco mmodations will be provide d upon request. P lease contac t the City Secretary's Office, at le ast three (3) days prior to the sche duled meeting date, at (512) 930-36 52 or City Hall at 808 M artin Luthe r King J r. Street, Georgetown, TX 78 62 6 for additional informatio n; TTY users route through Re lay Texas at 711. Policy De ve lopme nt/Re vie w Workshop - A P re sentatio n and update regarding the do wntown parking garage -- Laurie Brewer, Assistant City Manager B P re sentatio n and update regarding the 2 02 0 Census and the G eorg e tow n Compl ete Count Commi ttee -- Keith Hutchinson, Communications Manager and Fang Fang, P artnership Specialist, Dallas Regional Census Ce nter, U.S. Census Bureau C P re sentatio n and update regarding the Implementation P lan for the 2 03 0 P lan Update -- Sofia Ne lson, P lanning Director Exe cutive Se ssion In compliance with the Open Meetings Ac t, Chapter 5 51, Government Code, Verno n's Texas Codes, Annotated, the items listed below will be disc ussed in closed session and are subject to action in the regular se ssio n. D Sec. 5 51 .07 1: Consul tati on wi th Attorney Advice fro m attorney about pending or co ntemplated litigation and o ther matters on which the attorney has a duty to advise the City Co uncil, including agenda items - P E C Franchise - Litigation Update Sec. 5 51 .07 2: Real Estate M atters - Right o f Way acquisition from Kids Kottage (P arcel 1), Old Airpo rt Ro ad Realignment P roject Sec. 5 51 .08 6: Certai n P ubl i c P ow e r Uti l i ti es: Competi ti ve M atters - P urchase P o wer Update - QSE Agreement with Garland P o wer and Light - De mand Response J oint Solutio n Agreement with Links E P LL C - IS DA Agreement with Mercuria Inc . Sec. 5 51 :07 4: P ersonnel M atters City Manager, City Attorney, City Se c retary and Municipal J udge: Co nsideratio n of the appointment, employment, evaluatio n, reassignment, duties, discipline, o r dismissal Adjournme nt Page 1 of 121 Ce rtificate of Posting I, R o b yn Dens mo re, C ity S ec retary fo r the C ity of G eorgetown, Texas , d o hereb y certify that this No tic e of Meeting was posted at C ity Hall, 808 Martin Luther King Jr. S treet, G eorgeto wn, T X 78626, a p lace readily ac ces sible to the general pub lic as required by law, on the _____ day of _________________, 2020, at __________, and remained s o posted for at leas t 72 c ontinuous ho urs p receding the s ched uled time o f said meeting. __________________________________ R o byn Dens more, C ity S ecretary Page 2 of 121 City of Georgetown, Texas City Council Workshop January 14, 2020 S UBJEC T: P resentation and update regarding the downtown parking garage -- Laurie Brewer, Assistant City M anager I T E M S UMMARY: Staff will prese nt the backgro und and context for the do wntown parking garage. P urpose o f Wo rksho p: Follow up with information requested at 11 .26 .19 City Council Meeting. P rovide Bac kground for P arking Garage, 2 01 5 P arking Study and Downtown P arking Opportunities Requested F eedback: Do you seek additio nal information regarding the parking garage? Do you suppo rt the opportunities for mee ting downto wn parking goals identifie d in the presentation? F I NANC I AL IMPAC T: N/A S UBMI T T ED BY: R LD for Laurie Brewer AT TAC HMENT S : Description Downto wn P arking G arage Update 01.14.2020 Page 3 of 121 Background and Update Regarding Downtown Parking Garage January 14, 2020 Page 4 of 121 Purpose of Workshop •Follow up from 11/26/19 Council meeting (abandonment (portion of 6th St) •Provide Background for Parking Garage, 2015 Parking Study, Downtown Parking Page 5 of 121 Agenda •Background on downtown parking –Downtown Master Plan –2015 Parking Study –Site evaluation •Update on parking initiatives •Recent Downtown Development –Parking requirements for downtown •Area 1 vs. Area 2 •Consistent development pattern throughout –Alternative Parking Plans •Partial abandonment of 6th Page 6 of 121 Background on Downtown Parking Page 7 of 121 Excerpt from 2014 Downtown Master Plan Page 8 of 121 Downtown Master Plan – Parking Consideration •Think of parking as a utility, not a land use •Take a systems approach •Combine other uses with new public facilities •Design a public parking facility to be flexible in use •Create pedestrian-friendly edges with landscaped edges and interiors •Locate a new public parking facility where it will serve the broadest range of users •Ensure that new public facilities have enough spaces •Encourage workers to park in lesser-congested areas •Seek opportunities to share parking Page 9 of 121 Parking Study •Initiative out of Downtown Master Plan (2013) •Kicked off in 2015 •Emphasized parking as a utility and not a land use Page 10 of 121 Parking Study •2015 Online Survey –86% of customers willing to walk one to two blocks •12% willing to walk more than three blocks –29% of business owners willing to walk less than one block –60% of business owners prefer to park on- street Page 11 of 121 Parking Study •Observed parking utilization patterns •Public lots •On street parking Page 12 of 121 City-owned lot County-owned lot Garage Site Page 13 of 121 Site Excerpt from 2015 Downtown Parking StudyPage 14 of 121 Strategies •Short Term –Parking Lot at MLK and 8th –Increased enforcement of 3 hour zone •Medium Term –Improve Pedestrian access and sidewalks –Lighting –Consolidate municipal employees •Long Term –Continue to coordinate with County –Design garage –Coordinate with developers to add more public parking •More detail of execution of strategies provided as attachment Page 15 of 121 Parking Garage Site Review – September 2015 •Site 1 –North Lot at Austin Ave. & 5th Street •Site 2 –Bank of America Lot at Rock Street & 7th Street •Site 3 –Central Lot at Main Street & 7th Street •Site 4 –Library Lot at Rock Street & 9th Street •Site 5 –South Lot at Main Street & 9th Street •Note: In 2011, county owned site at 6th and Rock was evaluated for partnership Page 16 of 121 Downtown Development and Parking Needs Page 17 of 121 Changes in value downtown 67% increase in value from 2011. Page 18 of 121 New businesses in 2019 1.6 Whiskey 2.18 Carrot Bakery 3.309 Coffee 4.All Things New 5.Barrels & Amps 6.Baron’s Creek Vineyards 7.Blue Corn Harvest (expansion) 8.Greenhouse Craft Food 9.The Daytripper World Headquarters 10.La Bella Casa Too 11.Lamppost Coffee 12.Lark and Owl Booksellers 13.OoLaLa 14.Red Bird Mercantile (expansion) $11 million in private investment in 2019Page 19 of 121 Businesses in development 1.600 Degrees Market 2.City Post 3.Golden Rule 4.Heritage Court 5.Hitch Hall 6.Kork Wine Bar 7.Mango Tango 8.Palace Children’s Theater 9.To Have and To Hold 10.Truecore Fitness 11.Wag Heaven 12.Watkins Insurance 13.WBW Development 14.Wishwell Page 20 of 121 MLK Development in Downtown Downtown Overlay Area 1 district 3 hour parking Free Public Parking New construction or substantial redevelopment Reuse or planned reuse of existing building with more intense use Page 21 of 121 Downtown Parking - Coordination with Private Investment Page 22 of 121 UDC –Parking Considerations Use Category Specific Use General Requirement Downtown Overlay District Retail buildings greater than 20,000 square feet in Area 1 1 per 1,500 sq ft GFA All other uses in Area 1 No off-street parking requirement Residential Uses in Area 2 Based on number of bedrooms Non-Residential Uses in Area 2† 1 per 500 sq ft GFA † No parking required for outdoor seating areas where a primary indoor restaurant is present. Page 23 of 121 Seek opportunities to share parking Alternative Parking Plans •On-Street Parking •Off -Site Parking •Shared Parking •Fee-In Lieu of Parking •Other Eligible Alternatives Page 24 of 121 Seek opportunities to share parking City of Georgetown Alternative Parking Plans Approved Alternative Parking Plans Downtown Overlay Area1 Page 25 of 121 Thinking of parking as a utility, not a land use. City of GeorgetownPage 26 of 121 Opportunities to meet downtown parking goals Parking Goals Think of parking as a utility, not a land use Take a systems approach Create pedestrian-friendly edges with landscaped edges and interiors Seek opportunities to share parking Opportunities Utilizing the existing alternative parking plan option to allow partial credit for proximity to public parking. Evaluate the required parking for Area 2. Seeking opportunities to encourage (financially or regulation) new parking lots in Area 2 Page 27 of 121 Parking Garage Site Page 28 of 121 Previous Council Presentations and Direction •2015 Parking study –Highlighted lack of surface parking east of Austin Ave. •Lot by Grace Heritage –Now developed into office/retail Excerpt from 2015 parking study presentation Page 29 of 121 •Interest and preliminary feasibility for development of public parking lots (discussed in Executive Session 2017-2018) •6th and Main (Council Chambers) •9th and Main (Surface Lot) City-owned Parking Lots Page 30 of 121 Additional Opportunities Evaluated –2016-2018 •Reviewed proposals for sale of three city owned buildings –previous City Hall, previous Council Chambers, existing Visitors Center •Also studied proposals for parking partnerships studied over last three years with development partners –Not financially feasible at this time Page 31 of 121 Downtown Building Sales – 2017 and 2018 •City Council sold Council Chambers and City Hall –Downtown Building Sales (2018) •Utility evaluations and ROW changes based on sales –Council Chambers property line moved to the North •Approved changes based on garage at 6th and Main Page 32 of 121 Previous Council Presentations and Direction •June 26, 2018 Facilities and CIP Plan •FY 2018 Budget Process –Aug 7 proposed budget –Aug 14 public hearing –Aug 21 public hearing •Jan. 22, 2019 –Project Update •April 9, 2019 -Public Engagement Process for the Garage Excerpt from June 26, 2018 Council presentation Page 33 of 121 Previous Council Presentations and Direction •April 23, 2019 –Debt Sale •Sept. 10, 2019 -Direction regarding the downtown parking garage design •Nov. 12, 2019 -Professional Services Agreement with Wantman Group, Inc. Page 34 of 121 9/10/19 Consensus of Council •Located at the southeast corner of Sixth and Main streets •Net increase of 150 parking spaces •Consider possible retail or displays •$5 million budget (previous direction) Page 35 of 121 Abandonment Ordinance – Follow Up from 11/26/19 Council Meeting Page 36 of 121 Site Page 37 of 121 Site Page 38 of 121 Conceptual layout from Jan. 22 City Council Presentation Page 39 of 121 Conceptual streetscape from Jan. 22 City Council Presentation For purposes of illustrating streetscape only. Exterior design elements have not been determined. Page 40 of 121 Encroachment Page 41 of 121 Encroachment Page 42 of 121 Encroachment Page 43 of 121 Challenges based on previous direction and conceptual design •Encroachment increased by accommodating changes in property lines associated with building sale in anticipation of parking garage •Construction of the garage to meet Council’s direction will necessitate the extension of the building up to ~12.67’ into the existing right of way of 6th Street. •The designation of that area of a public roadway right of way precludes construction of the building into the right of way. –Additionally, construction of the building within the right of way could allow for future conflicts with franchise users of the right of way, etc. •The City has reached out to utility providers, who have consented to the abandonment either because: –Their infrastructure is not impacted; or, –Impacted infrastructure may remain for the time being, and will be relocated at the time of construction. Page 44 of 121 Questions from Nov 26th meeting •What are the spaces gained? Lost? –Net Gain -175 spaces (estimate based on conceptual design) Description Existing Concept Parallel Parking along 6th St.6 spaces 0 spaces Angled Parking along Main St.8 spaces 3 spaces Handicap Spaces 2 spaces 7 spaces Purple Heart 1 space 1 space Parking north of old Council Chambers 25 spaces 211 spaces Private Parking behind bus on 7th 5 spaces 0 spaces TOTAL 47 spaces 222 spaces Page 45 of 121 Questions from Nov 26th meeting •Size of Spaces gained? –9x18 •19’ vehicle can park in this space with 12’ drive aisle remaining –Matches size of spaces in Sheraton Garage –Utilize drive aisle for maneuvering into the spot •22’ deep parallel spaces include space for maneuvering in and out of space Crew cab truck at the Sheraton Large SUVs at the Sheraton Page 46 of 121 Questions from Nov 26th meeting •Cost of utility relocation? –Costs will be developed as part of the project –Alternative sites will likely require utility relocation and realignment –Relocation will place utilities underground, an improvement to the street scape –Preliminary estimates are $170,000 for electrical relocation and abandonment and $10,000 for telecommunications relocation. Page 47 of 121 Additional Information •The encroachment will reduce the right of way profile to a width below that identified for this roadway in the Downtown Master Plan. –True. However, the major components of the Plan will continue to be met. •Street parking on the south side of 6th Street would not be possible. Loss would be compensated for by increased spaces provided by the garage •Street trees, landscaping, and sidewalks would be installed as called for in the Master Plan. Page 48 of 121 Schedule •Design –Begin Nov./Dec. 2019 –24 weeks (Spring/Summer 2020) •HARC/Site/Building Plan Review –18 weeks (Summer 2020) •Delaying this item extends this timeline •Bidding and Award –10 weeks (Fall 2020) •Construction –Begin Winter 2020 –1 year (Winter 2021) Page 49 of 121 Questions Page 50 of 121 Parking Study Initiatives Progress –Attachment to Presentation Page 51 of 121 Short-term Strategies •210+space lot at MLK & 8th –67 spaces currently under construction •Communication with Partners –DGA –Williamson County •Utilize existing garage •Consistent signage with City •Advertise parking in printed materials Page 52 of 121 Page 53 of 121 Short-term Strategies •Increased enforcement of the 3-hour zone –Aligned ordinance with existing practices for Williamson County officials and hospitality passes •Since 2015 Expanded 3-hour zone –9th between Rock and Austin –8th between Church and Myrtle –8th between Rock and MLK –Main between 9th and 10th Page 54 of 121 Page 55 of 121 Short-term Strategies •Unified and consistent wayfinding •Partnership with privately held parking lots to allow public parking after 5PM •Marketing –Naming of Parking Lots –Visitor Guides, Parking Guides, New Business Guides should all include maps of available parking –Prominently display parking options online Page 56 of 121 Short-term Strategies Page 57 of 121 Page 58 of 121 City of GeorgetownPage 59 of 121 Mid-term Strategies •Pedestrian access and safety to west side of Austin Ave. •Improved sidewalks along 8th Street •Improved lighting on sidewalks and in lots •Shuttle to western lots during smaller special events Page 60 of 121 Page 61 of 121 Page 62 of 121 City of GeorgetownPage 63 of 121 Mid-term Strategies •Continue to reconfigure existing parking to maximize inventory –Parking south of Grace –Blue Hole parking –Additional parking north of library –Restriping and landscaping Daisy Lot (Monument) •Consolidate City employees on west side of downtown –Approximately 57 employees currently in Municipal Court and City Hall Page 64 of 121 City of GeorgetownPage 65 of 121 City of GeorgetownPage 66 of 121 City of GeorgetownPage 67 of 121 Long-term Strategies •Partner with County to understand long- term facility plan –Ground lease for lot north of Library •Structured Parking –Identify site –Develop funding model •No land acquisition •No demolition –Design compatible with downtown Page 68 of 121 City of Georgetown, Texas City Council Workshop January 14, 2020 S UBJEC T: P resentation and update regarding the 2020 Census and the G eorgetown Compl e te Co unt Co mmi ttee -- Keith Hutchinson, Communicatio ns Manager and Fang Fang, P artnership Specialist, Dallas Regional Census Center, U.S. Census Bureau I T E M S UMMARY: The 202 0 Census is a snapshot o f all persons in the U.S. on April 1, 2020. The U.S. Constitutio n mandates that a census of the population be conducted every 1 0 years. Census statistics are used to determine the number o f seats each state holds in the U.S. House of Representatives and inform how state, local and federal lawmakers will allocate billions of dollars in federal funds to lo cal communities every year for the next 10 years. F or the first time in the 2020 Census, residents will receive a mailing and will be able to take the short survey online. P hone and mail options also will be available. P ublicity about the 2020 C ensus has already begun. T he G eorgetown C omplete C ount C ommittee formed in D ecember with the goal of increasing the participation rate in 2020 C ensus in G eorgetown through outreach and communications. T he committee includes staff from the C ity of G eorgetown and G eorgetown I S D as well as several G eorgetown nonprofit organizations. F I NANC I AL IMPAC T: na S UBMI T T ED BY: Keith Hutchinson, Co mmunications M anager AT TAC HMENT S : Description C ens us 2020 P res entation Page 69 of 121 Georgetown Complete Count Committee 2020 Census outreach in Georgetown Presenters U.S. Census Bureau Fang Fang Partnership Specialist Dallas Regional Census Center City of Georgetown Keith Hutchinson Communications Manager/PIO Page 70 of 121 OUTLINE 1.Census 101: Overview of the basics 2.Georgetown Complete Count Committee: Understand local efforts 3.Data tools: Learn about our community through Census data Page 71 of 121 CENSUS 101 What, Why, When, Who, and How Page 72 of 121 CENSUS BASICS •What: The Census is a snapshot of where all individuals who reside in the US live on that specific day. •Why: Article 1, Section 2 of the U.S. Constitution •When: Every 10 years •Data collection from March through May 2020 •March-April: Self-responses •May: Canvassing non-responders •Who: Georgetown Complete Count Committee will work with local and regional partners •How: Internet, phone, paper survey, in-person interviews Page 73 of 121 Short Questionnaire •Name •Age and Date of Birth •Sex •Race and Origin •Own or Rent Home •Relationship •Phone Number No •Citizenship Question •Social Security Number •Financial info •Donation Page 74 of 121 Keeping Data Safe •Title 13 protects information •Answers will not be shared with any government agencies or law enforcement •Answers cannot be used against people by any government agency or court •Do not identify individuals in the data •Can only publish statistics •Data encryption and two forms of authentication to secure system access Page 75 of 121 Uses of Census Data •Apportion representation among states •Draw congressional and state legislative districts, school districts and voting precincts •Enforce voting rights and civil rights legislation •Distribute federal dollars to states •Inform planning decisions of federal, tribal, state and local government •Inform organizational decisions (e.g., where to locate, size of market, etc.) of businesses and non-profits An undercount will directly affect Texas budget. Page 76 of 121 Federal Funding for Williamson County, Georgetown –Community Development Block Grants –Highway funding –Student loans –School lunch program –Housing loans Page 77 of 121 GEORGETOWN COMPLETE COUNT COMMITTEE Understanding local efforts Page 78 of 121 Committee role •Key goal: Increase participation rate in 2020 Census •Help to identify hard-to-count people or areas in Georgetown •Assist with development of messages to reach hard-to-count people in Georgetown •Help to identify groups, events, communication methods to assist with outreach Page 79 of 121 Committee representation •U.S. Census Bureau, Dallas regional office •City staff: communications, planning, library •Georgetown ISD •Williamson County and Cities Health District •Georgetown Ministerial Alliance •The Caring Place •Southeast Georgetown Community Council •First United Methodist Church Georgetown Getsemani Center •Faith in Action Georgetown Page 80 of 121 City of Georgetown staff roles •Use existing City communication channels for 2020 Census marketing (e.g., Reporter newsletter, GTV, social media, website) •Use Census materials to develop articles, news releases, videos •Help to organize Census outreach •Use available channels: No budget for advertising placement or material reproduction Page 81 of 121 13Page 82 of 121 Hard-to-count areas and factors in Georgetown •West side of downtown area •Area north of Williams Drive and south of Lakeway Drive •Apartment residents Page 83 of 121 19 Hard-to -count areas in Williamson County censushardtocountmaps2020.us Page 84 of 121 Hard-to -count areas in Georgetown Page 85 of 121 West side of downtown, Apts along I-35 census.gov/roam Page 86 of 121 Low Response Score (%):25.4 2013-2017 ACS 5-year estimates ACS Self-Response Rate:57.2 Total Population:5,049 Median Household Income ($):36,272 Median Age:37.8 Population Under 5 (%):2.28 Population 18-24 (%):13.35 Population 65 and Over (%):19.75 Persons Below Poverty Level (%):19.86 Low Response Score (%):25.4 2013-2017 ACS 5-year estimates Children Under 18 Living in Poverty (%):34.40 Not High School Graduate (%):20.91 No Health Insurance Age 19-64 (%):34.92 Non-Hispanic, Black (%):10.36 Non-Hispanic, White (%):52.70 Hispanic (%):36.15 Renter Occupied Housing Units (%): 72.94 Households with No Internet Access (%):25.63 No One in Household Age 14+ Speaks English "Very Well" (%): 7.29 West side of downtown,Apartments along I-35 Page 87 of 121 US Census Bureau Fang Fang Partnership Specialist Dallas Regional Census Center fang.fang@2020census.gov +1(956)-562-9505 Feedback and questions? Georgetown Complete Count Committee Keith Hutchinson Communications Manager/PIO Keith.Hutchinson@Georgetown.org 512-930-3690 Contacts For more information: 2020census.gov wilco.org/2020census Page 88 of 121 City of Georgetown, Texas City Council Workshop January 14, 2020 S UBJEC T: P resentation and update regarding the Implementation P lan for the 2030 P lan Update -- So fia Nelson, P lanning Director I T E M S UMMARY: B ackground: W hile the City of Georgetown 20 30 Comprehensive P lan is fundamentally a “policy document,” the go als, policies, and actions identified in it will only become a reality by co ncerted, co nsiste nt attention to implementation. This requires that the City administratio n, departments, and present and future P lanning and Zo ning Co mmissions and City Councils to actively and co ntinuously use the 20 30 Comprehensive P lan as a key re fe re nce for all decisions and actions. P resentati on P ur po se: P resent specific implementatio n action steps for implementing the City’s 2030 P lan. This is the second of two workshops o n the implementatio n of the 2030 plan. P rior to sharing the imple mentatio n action steps and drafted 2030 plan in its entirety with the community staff would like to confirm the pro posed action steps will suppo rt the drafted 2030 goals and the implementation strate gy presented at the 12/10/19 wo rksho p. F eedback Requeste d: Do you suppo rt the implementation action ste ps o utlined in this presentatio n? Is there additional informatio n needed in advance of ho lding public outreac h efforts on the action steps and the 2030 plan in its entirety? F I NANC I AL IMPAC T: n/a S UBMI T T ED BY: Sofia Nelson, P lanning Director AT TAC HMENT S : Description Draft Imp lementatio n P lan v10.0 To p 3 Imp lementatio n S trategies summary o f s teering committee s trategy review C omp P lan I mp lementation P resentatio n Page 89 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader LU.1.a. Analyze and amend (if applicable) the UDC to ensure that proper transitions and buffering are required between neighborhoods and adjacent commercial areas. 0-2 $$$Planning LU.2.a. Analyze and amend (if applicable) the UDC to ensure standards are appropriate for new residential development to allow a range and transition of density, accommodate smaller residential lots, prioritize open space, amenities and heightened connectivity. 0-2 $$$Planning LU.2.b. Analyze and amend (if applicable) to accommodate higher density residential developments (e.g., 24+ dwelling units per acre). 0-2 $$$Planning LU.2.c. Analyze and amend (if applicable) the UDC to support density bonuses and transfer of development rights as incentives for desirable development types and forms. 0-2 $Planning LU.3.a. Analyze and amend (if applicable) the UDC to promote compact, well-connected neighborhoods and commercial areas pertaining to street connectivity, street design, open space, etc. 0-2 $$$Planning GC.1.a. Actively partner with TxDOT, Central Texas Mobility Authority and Williamson County on roadway improvements on the intersections with Williams Drive, University Ave, Leander Road and Westinghouse Road during design, construction and maintenance. Ensure design includes pedestrian connectivity (specifically for the areas between Leander Road and Lakeway Drive) and gateway features (signage, landscaping, etc.). OG $Public Works GC.1.b. Analyze and amend (if applicable) the UDC to ensure the Community’s vision for Highway Corridors, as described in Gateway Overlay Exhibit in the adopted Land Use Element, are reflected. 0-2 $$$Planning GC.1.c. Develop a plan (design, location, funding, coordination) to establish a gateway entry feature along southbound I-35. 0-2 $$$Facilities GC.1.d. Identify additional highly visible locations along key corridors to emphasize branding elements (e.g., entryway signage with enhanced landscaping, branding designs on overpasses and bridges, and unique streetscape and public art features). 3-4 $Planning GC.1.e. Prioritize, develop funding and install branding elements.5+$$$$Facilities GC.1.f. Coordinate the use of tree mitigation funds at key, prioritized intersections (i.e. Williams Drive and SH29-University). 3-4 $Parks & Rec Goal 1: Promote development patterns with balanced land uses that provide a variety of well-integrated housing and retail choices, transportation, public facilities, and recreational options in all parts of Georgetown. Policy LU.1 Encourage a balanced mix of residential, commercial, and employment uses at varying densities and intensities to reflect a gradual transition from urban to suburban to rural development. Policy LU.2 Promote more compact, higher density, well-connected development within appropriate infill locations. Policy LU.3 Promote development of complete neighborhoods across Georgetown. Policy GC.1 Leverage the Highway Corridors to promote economic development and an inviting, positive image of Georgetown. 1/10/2020 Page 1 of 10 DRAFT Page 90 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader LU.4.a. Utilize the Utility Master Plan and CIP process to weight/prioritize improvements in target areas.OG $$$Systems Engineering LU.4.b. Analyze and amend (if applicable) the UDC to develop a Williams Drive Gateway Overlay Zoning District (Austin Ave to Jim Hogg Rd) that supports the vision established for the corridor in the 2017 Williams Drive Study. 3-4 $$$Planning LU.4.c. Analyze and amend (if applicable) the UDC include an Urban Gateway Overlay Zoning District to support a more intense urban design that reflects the development of established corridors such as Austin Avenue, SH29 (University). 3-4 $$$Planning LU.4.d. Develop signage and landscaping standards for the Urban Gateway Overlay Zoning District.3-4 $$$Planning LU.5.a. Develop a process to identify and develop small area plans for redevelopment in target areas. 3-4 $$Planning H.2.a. Submit a budget request to complete a small area plan for the Track-Ridge-Grasshopper Neighborhood. 0-2 $$Planning H.2.b. Develop a processs to identify target neighborhoods. 0-2 $Planning H.2.c. Evaluate becoming a Community Development Block Grant (CDBG) direct entitlement jurisdiction in FY21. 0-2 $Planning H.2.d. Develop a dedicated funding source to support small area planning for target neighborhoods.3-4 $$Planning H.2.e. Develop neighborhood plans for areas surrounding the downtown overlay district or transitional areas identified in the Downtown Master Plan to address key preservation issues, such as encroachment of incompatible uses. 3-4 $$Planning H.2.f. Review feasibility and applicability of Neighborhood Empowerment Zones for preservation and reinvestment purposes. 3-4 $Planning WD.2.a. Use tree mitigation funds for right-of-way planting materials within the Williams Drive Gateway. OG $$$ Parks & Rec WD.2.b. Guide the desired development pattern for the Williams Drive Gateway through the adoption of a mixed use, special area plan overlay, or other zoning district. 3-4 $Planning WD.2.c. Enhance Williams Drive at I-35 intersections through landscaping and other similar improvements.3-4 $$ Public Works WD.2.d. Create development standards to provide open spaces within the boundaries of the Williams Drive Gateway Subarea Plan. 3-4 $$$Planning WD.2.e. Create development standards to strengthen the Williams Drive Gateway unique identity through aesthetic enhancements such as landscaping, street lighting, signage and building design.  3-4 $$$Planning GC.2.a. Analyze and amend (if applicable) the UDC to ensure consistency between the Downtown/Old Town overlays and the Downtown Corridor overlay. 0-2 $$$Planning GC.2.b. Analyze and amend (if applicable) the UDC to ensure the Community’s vision for Downtown Corridors, as described in Gateway Overlay Exhibit in the adopted Land Use Element, are reflected. 0-2 $$$Planning Goal 2: Reinvest in Georgetown’s existing neighborhoods and commercial areas to build on previous City efforts. Policy LU.4 Encourage redevelopment in target areas. Policy LU.5 Identify potential opportunities and selectively target, plan, and promote development/reuse initiatives. Policy H.2 Preserve existing neighborhoods in targeted areas. Policy WD.2 Enhance the urban form and character of the Williams Drive Gateway.  Policy GC.2 Utilize the Downtown Corridors to retain and enhance Georgetown's historic, small-town charm. 1/10/2020 Page 2 of 10 DRAFT Page 91 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader LU.6.a. Analyze and amend (if applicable) the UDC to ensure consistency with the vision, goals and policies of the Downtown Master Plan. 0-2 $$$Planning LU.7.a. Analyze and amend (if applicable) the UDC to identify incentives (e.g., density bonus, reduced setbacks, and fee waivers, grants) to encourage high-quality building materials at key corridors and nodes including Williams Drive at I –35 and SH29 (University) at I–35. 3-4 $$$Planning LU.7.b. Update and renew the 1965 TxDOT right-of-way maintenance agreement to ensure improved beautification, ease sidewalk improvement process and to support city standards for landscaping and gateway signs. 0-2 $Public Works LU.7.c. Designate 5% of project costs of all city lead roadway improvements associated with the gateway corridors to be applied to landscape and road frontage beautification. For projects lead by TxDOT, CTRMA or Williamson County, develop funding sources to support heightened beautification that supports the vision of the Gateway Image corridors. 3-4 $$ Public Works LU.8.a. Identify key capital improvements needed in Employment Centers and utilize economic development tools (e.g., Business Improvement Districts, 4A and 4B sales tax revenues) to encourage target industries within Employment Centers identified on the Future Land Use map. OG $Economic Development LU.8.b. Update the City’s Retail Recruitment study.3-4 $$Economic Development LU.9.a. Analyze and amend (if applicable) the UDC to identify opportunities to reduce the impact of development without substantially increasing the cost (e.g., maximum impervious surface, natural drainage, building orientation, increased density, and enhanced pedestrian/bike connectivity).   0-2 $$$Planning LU.9.b. Update applicable City plans and standards in the Construction Standards and Specifics Manual.OG $Systems Engineering Policy LU.6 Continue to promote diversification of uses while strengthening the historic character and supporting the existing historic neighborhoods. Policy LU.7 Strengthen Georgetown’s image and quality feel within enhanced gateways and commercial corridors. Policy LU.8 Protect and promote land uses that support Georgetown’s target industries, support diversification of the City’s tax base, and enhance economic development through intentional infrastructure planning, recruitment, and the land use entitlement process. Policy LU.9 Adopt development practices that preserve and enhance the environment. Goal 3: Provide a development framework that guides fiscally responsible growth, protects historic community character, demonstrates stewardship of the environment, and provides for effective provision of public services and facilities. 1/10/2020 Page 3 of 10 DRAFT Page 92 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader LU.10.a. Develop a tool to assist in the evaluation of land use changes such as rezoning and comprehensive plan amendments.  0-2 $$GIS LU.10.b. Continue to use the Fiscal Impact Model to evaluate the net fiscal impact of potential developments, including PUDs, annexations, development agreements and comprehensive plan amendments. OG $Planning LU.10.c. Analyze and amend (if applicable) the UDC criteria for voluntary annexation.3-4 $Planning GC.3.a. Analyze and amend (if applicable) the UDC to ensure the Community’s vision for Scenic Corridors, as described in Gateway Overlay Exhibit in the adopted Land Use Element, are reflected. 3-4 $$$Planning Policy LU.10 Support the City’s growth and development using a decisional framework that promotes fiscal health, safety, and quality of life for our current and future residents. Policy GC.3 Ensure that the Scenic Corridors preserve the natural, rural character as the City continues to grow. Goal 3: Provide a development framework that guides fiscally responsible growth, protects historic community character, demonstrates stewardship of the environment, and provides for effective provision of public services and facilities. 1/10/2020 Page 4 of 10 DRAFT Page 93 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader 4.b. Adopt a Historic Preservation Element (in conjunction with a Downtown Master Plan Update) through partnerships with businesses, nonprofits and State preservation organizations. 3-4 $$Planning 4.a. Analyze and amend (if applicable) the UDC for feasibility of incentivizing preservation of existing structures through increased flexibility of development standards. 0-2 $$$Planning 5.a. Publish the Comp Plan Annual Report.OG $Planning 5.b. Estalish a timeframe for review and possible update to the City's 2010 Citizen Partricipation Element. 3-4 $$ City Manager’s Office Goal 4: Guide, promote, and assist the preservation and rehabilitation of the City’s historic resources. Goal 5: Ensure effective communication, outreach, and opportunities for public participation and community partnerships to foster a strong sense of community. 1/10/2020 Page 5 of 10 DRAFT Page 94 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader LU.11.a. Analyze and amend (if applicable) the UDC to allow more compact residential development (e.g. lot size, street width, setback, ranges in density). 0-2 $$$Planning H.1.a. Evaluate potential funding sources, such as HOME, CDBG, sales tax revenue, housing bonds, future tax increments, the Community Reinvestment Act, and/or philanthropic partners, to incentivize the rehabilitation of existing single-family, duplex, quadplex, and multi-family homes. OG $Planning H.1.b. Maintain home repair program for low income homeowners. 0-2 $Planning H.1.c. Evaluate and catalog small scale multi-family units for preservation and multi-family rehabilitation program. Study opportunities for multi-family tax exemption programs. 3-4 $Planning H.1.d. Expand homeowner home repair to workforce homeowners. 0-2 $$Planning H.1.e. Coordinate with regional partners who might preserve units in Georgetown through Impact funds.OG $Planning H.1.f. Create dedicated and stable funding sources for home maintenance and repair programs, such as Community Reinvestment Act funds or a Tax Increment Reinvestment Zone (TIRZ). 3-4 $$$Planning H.1.g. If need is present is H.1.c, develop a multi-family rehabilitation program to address need. 5+$$$Planning H.3.a. Define metrics to classify “neighborhoods with rapid value increases” to consistently identify areas of focus (e.g., average annual increase of median home value). 0-2 $Planning H.4.a. Coordinate with local organizations (e.g., faith-based, scouting, or other community service groups) to organize a neighborhood clean-up day annual calendar. OG $Planning H.4.b. Encourage the neighborhood traffic management program to identify issues and alternatives to congestion and maintenance based on community feedback. OG $Public Works H.4.c. Support the establishment of neighborhood associations.0-2 $Planning H4.d. Build BEST (Beautiful, Engaged, Safe, & Thriving) Neighborhoods program to promote and support neighborhoods.3-4 $Planning Policy H.4 Maintain and promote neighborhood character and quality. Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels. Policy LU.11 Encourage innovative forms of compact, pedestrian friendly development and a wider array of affordable housing choices through provisions and incentives. Policy H.1 Preserve existing housing stock that contributes to diversity and affordability. Policy H.3 Support owners’ ability to stay in homes in neighborhoods with rapid value increases without limiting the sale of the home. 1/10/2020 Page 6 of 10 DRAFT Page 95 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader H.5.a. Evaluate the needs of the Georgetown Housing Authority’s programs and identify potential support the City can provide including, but not limited to, the use of CDBG funds, and energy efficiency upgrades. OG $Planning H.5.b. Support the Low-Income Housing Tax Credit (LIHTC) developments that meet the City’s defined process.OG $Planning H.5.c. Analyze and amend (if applicable) the UDC to identify opportunities to improve Workforce Housing Development standards (e.g., lot size, setbacks, density, parking and coverage) to support low income and workforce renters. 0-2 $$$Planning H.5.d. Evaluate city policies for inclusion of workforce housing incentives, including special districts (MUD, PID) and special finance districts (TIRZ). 0-2 $Planning H.5.e. Incentivize multi-bedroom rental housing options for families with children or seniors (multi-generational housing). 3-4 $$Planning H.6.a. Evaluate the needs of the Georgetown Housing Authority’s programs and identify potential support the City can provide including, but not limited to, the use of CDBG funds, and energy efficiency upgrades. OG $Planning H.7.a. Support non-profit developers to increase homeownership choices for workforce households.OG $Planning H.7.b. Analyze and amend (if applicable) the UDC to identify opportunities to improve Workforce Housing Development standards (e.g., lot size, setbacks, density, parking and coverage) to support workforce homeownership opportunities. 0-2 $$$Planning H.7.c. Indentify potential revenue sources for creating a housing fund for use in development agreements and programming. 0-2 $Planning H.7.d. Establish down payment assistance program for workforce homebuyers. 5+$$$Planning H.8.a. Develop a Health and Human Services Element for the comprehensive plan, as required by City Charter. 3-4 $$Fire Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels. Policy H.6 Support rental choices for senior households. Policy H.7 Increase homeownership choices for workforce households. Policy H.5 Support and increase rental choices for low-income and workforce households unless the housing is substandard. Policy H.8 Support the non-profit community to create housing opportunities for the most vulnerable residents (including but not limited to homeless, seniors, youth aging out of the foster care system, and people with disabilities). 1/10/2020 Page 7 of 10 DRAFT Page 96 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader H.9.a. Update MUD/PID and residential PUD policies with definition of housing diversity. 0-2 $Planning H.9.b. Analyze and amend (if applicable) the UDC Housing Diversity Development standards to strengthen incentives.0-2 $$$Planning H.9.c. Analyze and amend (if applicable) the UDC requirements and development standards for accessory dwelling units (ADUs). 0-2 $$$Planning H.10.a. Analyze and amend (if applicable) the UDC Special District Policy to build on the existing requirement for diversity in housing stock to include a portion of the development that addresses affordability for the 60-120% Area Median Income (AMI) segment. 3-4 $$$Planning H.11.a. Pursue Strategic Partnership grants focused on agencies that promote aging in place/community.OG $Planning H.12.a. Continue regular coordination with local nonprofit organizations, Williamson County, Georgetown ISD, Texas Department of Housing and Community Affairs, and local major employers. OG $Planning H.13.a. Conduct a review of City policies and plans to identify potential conflicts and opportunities to support implementation of the 2030 Plan Update’s Housing Element policies. 3-4 $Planning H.14.a. Expand community education and outreach programs to inform residents of available support, such as homebuyer education services, home rehabilitation grants, utility billing assistance, homestead exemptions, nonprofit partnerships for home maintenance and City Georgetown Housing programs. 0-2 $Planning Goal 6: Ensure access to diverse housing options and preserve existing neighborhoods for residents of all ages, backgrounds and income levels. Policy H.14 Provide opportunity for community engagement through outreach and communication. Policy H.13 Align housing goals with other city policies and strategic plans. Policy H.12 Actively seek and build public and private partnerships to leverage resources and promote innovation. Policy H.11 Promote aging in place opportunities by aligning land use policies and transportation policies that promote a housing market capable of accommodating residents throughout all stages of life. Policy H.10 Ensure land use designations and other policies allow for and encourage a mixture housing types and densities across the community. Policy H.9 Encourage and incentivize new housing and reinventions or additions to existing housing to provide a mixture of housing types, sizes, and price points . 1/10/2020 Page 8 of 10 DRAFT Page 97 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader LU.12.a. Establish a time frame for review and possible update to the Public Safety Element. 3-4 $$ City Manager’s Office GC.1.g. Develop a budget to support increased landscape maintanence along the Gateway Image Corridors.3-4 $$Facilities LU.13.a. Annually present the Future Land Use map to GISD and Williamson County for feedback and corrdination on future development planning. OG $Planning LU.13.b. Seek opportunities for shared recreation facilites when new schools are planned. OG $Parks & Rec LU.13.c. Coordinate with the school district demographer to partner on housing projections. OG $Planning WD.3.a. Draft and adopt a grant program to incentivize or assist in signage, street frontage landscaping and other streetscape improvements. 3-4 $$$Planning WD.3.b. Evaluate the adjustment of the Tax Increment Reinvestment Zone (TIRZ) boundary to include the entirety of the Subarea and develop a TIRZ spending plan. 0-2 $Finance WD.3.c. Work with Georgetown Independent School District (GISD) on the potential redevelopment of a catalytic site.0-2 $Planning LU.14.a. Update the City’s 2009 Parks, Recreation, and Open Space Master Plan.0-2 $$$$ Parks & Rec Goal 7: Maintain high quality infrastructure, public safety services, and community facilities. Goal 8: Actively partner with GISD, Williamson County, other governmental agencies, and local organizations to leverage resources and promote innovation. Goal 9: Maintain and add to the existing quality parks and recreation. Policy WD.3 Use strategic public/private partnerships to promote a new form of development. Policy LU.12 Support public safety services and infrastructure to ensure that Georgetown continues to be a safe, welcoming community that serves all residents. Policy LU.13 Promote development decisions that serve the needs of our interlocal government partners. Policy GC.1 Leverage the Highway Corridors to promote economic development and an inviting, positive image of Georgetown. Policy LU.14 Ensure that the subdivision and development process includes consideration of the way in which residential lots relate to parks and open space, emphasizing adjacency and accessibility to parks and open space. 1/10/2020 Page 9 of 10 DRAFT Page 98 of 121 2030 Implementation Plan Goals, Policies, and Action Items Term Cost Leader WD.1.a. Create transit stops to improve access to GoGeo and evaluate feasibility of a bus pull-in lane within the Williams Drive Gateway. 3-4 $$ Public Works WD.1.b. Fill in the sidewalk gaps to increase pedestrian connectivity, including the improvements in the Implementation Plan of the Williams Drive Study for the Centers Area. 3-4 $$$$ Public Works WD.1.c. Ensure traffic calming on parallel connections to reduce cut-through traffic and promote public education efforts regarding alternate routes. 5+$$$ Public Works WD.1.d. Improve connections between parcels and create a network of street, including the connections and system improvements as described in the Implementation Plan of the Williams Drive Study for the Centers Area. 5+$$$$ Public Works WD.1.e. Improve traffic flow and access management through improvements in the Implementation Plan of the Williams Drive Study for the Centers Area. 5+$$$$ Public Works WD.1.f. Evaluate (model) proposed roadways in the Subarea during the next update of the Overall Transportation Plan (OTP). 3-4 $Public Works WD.1.g. Undertake speed study on Williams Drive.3-4 $$ Public Works LU.15.a. Adopt a new Overall Transportation Plan.3-4 $$$ Public Works LU.15.b. Support transportation infrastructure improvements using 4A and 4B type funds that support economic development in key locations. OG $ City Manager’s Office LU.15.c. Re-evaluate and confirm priority of segments identified in the Sidewalk Master Plan through an Update to the Plan and secure potential funding for out years. 3-4 $Public Works Goal 10: Improve and diversify the transportation network. Policy WD.1 Make connections through and within the Williams Drive Gateway. Policy LU.15 Proactively plan investments in transportation and other infrastructure to leverage partnerships with the business community and interested neighborhood organizations and maintain the level of service as the City continues to grow. 1/10/2020 Page 10 of 10 DRAFT Page 99 of 121 2030 PLAN IMPLEMENTATION STRATEGIES SUMMARY Strategic Initiatives Implementation Approach and Tools Regulatory Framework Goals: 1. Balanced land use 2. Reinvestment 3. Development framework 4. Historic Preservation 6. Housing & neighborhoods 8. Land use that enables partnerships Diversity and Density • Update development standards to ensure compatibility of diverse uses including buffers, setbacks to reduce barriers to higher density development in Community Commercial Centers and support the updated residential future land use categories • Use tailored development standards for key areas: Employment Centers, Regional Centers, Gateways, Southeast Georgetown, Williams Drive and Downtown • Preserve and incentivize the City’s historic resources and reuse existing structures through tailored, flexible development standards • Allow a variety of housing types, lot sizes, and a balance of amenities • Develop incentives for inclusion of moderate density, moderately priced housing types, affordable/workforce housing creation Land Uses • Perform UDC diagnostic review of allowed uses, density and subdivision requirements to implement Comp Plan • Review and update rezoning approval criteria Gateways • Update boundaries of overlay districts to reflect development changes within an area (for example, once identified scenic areas have now become urbanized areas) • Identify specific locations for major gateway sign locations (I-35 northbound, SH-130) and minor gateway signs (S. Austin and SH29 entrances into historic Georgetown) • Create an Urban Corridor type • Update Scenic Corridor standards for larger setbacks, lower building heights, native landscaping and limited lighting • Update Downtown Corridor standards for building and street front design • Prioritize building and site design (placement of buildings, materials, landscaping) when negotiating development agreements and potential incentives for I-35, SH130, SH29, SH195 that support Employment Centers and Regional Centers Williams Drive Subarea • Establish a Williams Drive special zoning district area that implements proposed mix of uses, density, and building form (setbacks, height, and design) • Develop an incentive program for enhancing site and buildings in compliance with the goals and policies of the Williams Drive Subarea Decision Framework Goals: 1. Balanced land use 3. Development framework 6. Housing & neighborhoods Development Agreements, Annexation, Special Purpose Districts and Intentional Infrastructure • Review utility connection policies to ensure support of land use goals (#1, 2, 3, 6, 7, 8) of the Comprehensive Plan • Ready infrastructure for development in key, prioritized Employment Centers, Southeast Georgetown and mixed-use developments • Update approval criteria for voluntary annexation • Review approval criteria for special purpose districts (MUD, PID, TIRZ, PUD) to distinguish between types of development and identify specific criteria for meeting diversity and density goals • Evaluate annexation requests and special purpose districts using the City’s Fiscal Impact Model • Develop a Comprehensive Plan checklist for use in evaluating development proposals and zoning applications for consistency with the plan's principles and direction Page 100 of 121 Strategic Initiatives Implementation Approach and Tools Financial assistance/incentives to housing developers and builders meeting housing policies • Development and other incentive agreements – tailored development standards and/or contribution in infrastructure costs (including a udit of existing workforce housing standard incentive to ensure its usability) • Utilize special purpose financing districts (MUDs, PIDs, TIRZs) policy (for example, to incorporate a minimum amount of workforce housing as part of the consent to utilize a special purpose financing district) • Consider utilizing fee waivers (for example parkland, development application, and building permit fees) • Create a dedicated funding source for housing development incentives and agreements Plans, Programs, and Partnerships Goals: 7. High quality infrastructure 8. Land use that enables partnerships 9. Integrate greenspace & recreation 10. Maintain levels of service as we grow Small Area Planning & Neighborhoods • Create small area plans to guide development in key locations • Explore the applicability of Neighborhood Empowerment Zones, Neighborhood Conservation Districts or Overlays • Develop Neighborhood Association Program (assist neighborhoods with education/tools for establishment) Comprehensive Plan Elements • Adopt a Historic Preservation Element as part of the next update to the Downtown Master Plan • Update the Parks Plan and the Overall Transportation Plan (OTP) • Revisit charter required 2030 plan elements for applicability and identify specific timeframes for update when necessary (Citizen’s Participation Plan, Urban Design Element, Public Safety Element) • Coordinate Utility Master Plan with 2030 Comprehensive Plan Capital Improvement Planning (CIP) • Identify key capital improvements needed in Employment Centers to support economic development objectives • Use 4A/4B funds to support Employment Centers, Regional Centers • Dedicate 5% of project costs of all new roadway improvements within Gateway corridors for beautification Annual Reporting (2030 Plan) • Convene the 2030 Steering Committee annually to review and approve the annual report • Prepare an annual community report card on comprehensive plan progress • Develop a comprehensive plan checklist for use in evaluating development proposals and zoning applications for consistency with the plan’s principles and direction Partnerships • Partner with GISD for planning of future school sites and infrastructure • Adopt a Health and Human Services Element • Support Georgetown Housing Authority (GHA) preservation of units • Support housing non-profits, banks with Community Revitalization Act initiatives, and other community organizations Home Repair • Expand home repair programs to reach moderate income workforce owner-occupied households and small-scale rental properties • Create a dedicated funding source eligible to be used for both workforce and lower income housing rehabilitation Page 101 of 121 Steering Committee meeting December 5, 2019 2030 Plan Steering Committee Discussion Summary December 5, 2019 What changes are needed to the 2030 Plan Implementation Strategies? What is your first impression? What are the benefits of the strategies? What are concerns? What are the options to address the concerns? What changes are needed, if any? • I like it • Digestible, organized • Real, implementable things • Measurable goals & tools to track • No goal 5 • A lot to do, a lot of effort • Some easy, others really big • Ambitious, but achievable • Nothing new, reflects Steering Committee conversations, consistent with what’s been talking about • Detailed, specific • Good synopsis • A lot of stuff, questions • Generic overview of what long range planning should be • Suggestions for updating, a lot of updating • Hit the nail on the head on all implementation priorities • Good balance of achieving goals…. Not telling people no and not giving away everything • Succinct • Partnership with GISD is written down • Provides a measuring stick for success • Can draw direct connections to goal and policy work • Creating something everyone can use • Everyone has the same sheet to work with • Start from common spot • Plan, vision of what we want city to look like in 2030 • Specific enough to have teeth • Strategic initiatives narrow it down • Corridors well defined earlier in process • Good variety of tools and timeline • Future Georgetown needs these procedures • Defines what our culture and future is, what we’ve known in, character • Using the plan - What process will this be applied to, when someone wants to build something? - Common interpretation? - Residential vs. nonresidential % for future land use districts can possibly be too hard to balance and enforce - Do we have enough criteria to make discretional decisions? Is there enough detail for staff analysis? • Keeping the plan off the shelf and alive - Bandwidth of City staff to keep plan alive with current staffing levels. - Is this a plan that will be on the shelf? - Hate to do the work and it go unused - Commitment to annual meeting • Incentives - Incentives for single family residential historic properties need to be listed. - Who is developing the standards/incentives - Development incentives – clarify, political • Home Repair - Minimal dedicated funds limit its effectiveness - Use of a Multi-family rehab strategy could lead to landlords abusing money for improvements and lead to raising rents. • Misc. - Balancing the vision of the plan with property owner rights and the City making decisions - There appears to be a lot of plans in the implementation strategies and not many partnerships or programs - County should be a identified partner • Using the Plan - Pay attention to detailed implementation, keep the big picture in mind • Keeping the Plan Alive - Annual reviews and reports to evaluate progress – “so that’s what you did with that idea” - Invest in resources to get the work done - Checklist when developers come in pre- application, possible scoring - Creating checklist is a way of keeping plan alive (keeps it in the forefront) - Quarterly evaluations of 2030 Plan • Incentives - Dedicated funding resource for incentives to encourage housing goals. - Define what an incentive is. - Utilize cheapest incentives, such as funding others are providing (example grants, LIHTC.) - Specifically initiate (tax abatement for historic downtown, residential incentives) • Home Repair - Rent control, other tools to not take advantage of renters - Education, ensuring that people know about homestead exemptions to stay in homes • Misc. - Start working with County early - Stay connected to national innovation • Key areas should be identified for targeted development and the use intentional infrastructure. • Dedicated funding source for implementation of housing goals should be identified. • Keep the plan alive through identified solutions and additional staff resources to prioritize the implementation of the plan. • Define incentives to include financial and development standard incentives including historic preservation (ex. density bonuses, height increase, impervious bonuses, etc.) Participants: Mayor Dale Ross, Ercel Brashear, Suzy Pukys, Hugh Brown, Josh Schroeder, Scott Stribling, Linda McCalla, Wendy Cash, Doug Noble, Danelle Houck Page 102 of 121 City Council Workshop | January 14, 2020Page 103 of 121 PURPOSE OF PRESENTATION Goals 2/26/2019 Policies 7/2019 Implementation Strategy 12/2019 Action Plan 1/2020 Page 104 of 121 FEEDBACK REQUESTED Will this action plan achieve the 2030 Goals? Is there additional information you need before finalizing the actions and beginning public engagement on the Implementation Plan? Page 105 of 121 WORKSHOP PRESENTATION OUTLINE I.Implementation Action Plan II.Public Engagement and Next Steps III.Council Feedback Page 106 of 121 Part I. Implementation Action PlanPage 107 of 121 STEERING COMMITTEE TAKEAWAYS •Identify key areas, partner in development through intentional infrastructure. •Dedicated funding source for implementation of housing goals should be identified. •Keep the plan alive through identified solutions and additional staff resources to prioritize the implementation of the plan •Incentives should be defined to include financial and development standard incentives (ex. density bonuses, height increase, impervious bonuses, etc. ) Page 108 of 121 PRIORITIES •Update development standards •Review utility connection policies •Adopt a Historic Preservation Element •UDC diagnostic review •Employment Center capital improvements •Incentives for moderate density and moderate priced housing types Page 109 of 121 HERE’S HOW TO USE THE FULL PLAN “Term ” means the period, in years, during which the initiative should begin. 0-2 Years = FY 2020-2022 3-4 Years = FY 2023-2024 5+ Years = FY 2025-2030 OG = On-Going “Cost” means the approximated budget required to accomplish the initiative. $ = under $10,000 $$ = $10,000 to $50,000 $$$ = $50,000 to $100,000 $$$$ = $100,000+ “Leader ” means the entity responsible for championing each initiative, although the support of additional entities is often necessary. Page 110 of 121 3 MAJOR STRATEGIES Regulatory Framework: Regulations and standards (“rules”) for the development of land primarily zoning and subdivision Decision Framework Criteria and processes used in the decision-making process related to land development by City Council (“why”) Plans, Programs, Partnerships Plans require additional work to further 2030 Programs are routine activities of the City Partnerships allow us to maximize resources and concentrate effortsPage 111 of 121 SUMMARY –REGULATORY FRAMEWORK 2020-2022 (0-2) 2023-2024 (3-4) 2025+ (5+) •UDC: •Overall UDC review to ensure the UDC is implementing the vision established for 2030. o Yr. 0 -1: Complete review of UDC o Yr. 1 -2: Code rewrite •Housing: •Update existing Workforce Development standards to identify specific opportunities to improve usability of existing program. •UDC: •Establish development standards that support the implementation of the Williams Drive Gateway Subarea Plan. •None Page 112 of 121 SUMMARY –PLANS, PROGRAMS, PARTNERSHIPS 2020-2022 (0-2) 2023-2024 (3-4) 2025+ (5+) •Gateways: •Develop a plan for a gateway feature at City entrance on southbound I-35. •Comprehensive Plan Element: •Parks Plan Update •Gateways: •Identify and program minor gateway improvements •Establish an incentive program for use of high quality building material. •Designate % of project costs to beautification. •Comp Plan Elements •Historic Preservation Element and update to the Downtown Master Plan •Health and Human Services Plan •Overall Transportation Plan •Gateways: •Prioritize, develop funding and install branding elements. Page 113 of 121 2020-2022 (0-2) 2023-2024 (3-4) 2025+ (5+) •Housing: •Identify potential public/private/non-profit partnership opportunities to create a dedicated housing fund. •Expand home repair program to workforce homeowners •Small Area Planning: •Submit a budget request to complete a small area plan for the neighborhood Track- Ridge-Grasshopper Neighborhood. •Housing •Home Repair –Evaluate Multi- family opportunities •Neighborhood program to promote and support the city’s great neighborhoods. •Small Area Planning: •Establish small area plan program to support potential redevelopment opportunities and neighborhood driven requests to review land use concerns. •Housing •Establish down payment assistance program. •Should evaluation show a need, evaluate the opportunity to establish a Multi-family rehabilitation program. SUMMARY –PLANS, PROGRAMS, PARTNERSHIPS (cont.) Page 114 of 121 SUMMARY –DECISION FRAMEWORK 2020-2022 (0-2) 2023-2024 (3-4) 2025+ (5+) •Evaluate special district policy for workforce housing opportunities. •Evaluate the opportunity of density bonuses and transfer of development rights as incentives for desirable development. •Define metrics to classify “neighborhoods with rapid value increases” to consistently evaluate neighborhoods over time. •Update MUD/PID and residential PUD policies with definition of housing diversity. •Analyze and amend (if applicable) the UDC criteria for voluntary annexation. •Create dedicated and stable funding sources for home maintenance and repair programs. •Guide the desired development pattern for the Williams Drive Gateway through the adoption of a mixed use, special area plan overlay, or other zoning district. •None Page 115 of 121 SUMMARY -ON-GOING ACTION STEPS Regulatory Framework Plans, Programs, Partnerships Decision Framework •None •Actively partner with TxDOT, Central Texas Mobility Authority and Williamson County on roadway improvements. •Publish the Comp Plan Annual Report. •Evaluate the needs of the Georgetown Housing Authority’s programs and identify potential support the City can provide including, but not limited to, the use of CDBG funds, and energy efficiency upgrades. •Pursue Strategic Partnership grants focused on agencies that promote aging in place/community. •Partnership with GISD on school site identification, annual future land use map review, use of district property, and shared recreation facilities. •Utilize the Utility Master Plan and CIP process to weight/prioritize improvements in target areas. •Identify key capital improvements needed in Employment Centers and utilize economic development tools (e.g., Business Improvement Districts, 4A and 4B sales tax revenues) to encourage target industries within Employment Centers identified on the Future Land Use map. •Support the Low-Income Housing Tax Credit (LIHTC) developments that meet the City’s defined process. Page 116 of 121 Part II. PUBLIC ENGAGEMENT Page 117 of 121 PUBLIC ENGAGEMENT •1/14 –Implementation workshop •After 1/28 City Council Workshop •Full Plan posted online, email •Traditional Public Meeting •Office Hours and community partner events •Boards and Commissions Page 118 of 121 NEXT STEPS 1/21 P&Z Overview of Implementation 1/28 Council Workshop Overview of Full Plan 2/4 P&Z Overview of Full Plan 2/18 P&Z Public Hearing and Recommendation 2/25 City Council Public Hearing and 1st Reading 3/10 City Council Public Hearing and 2nd ReadingPage 119 of 121 Part III. Feedback Page 120 of 121 Feedback Requested •Will this action plan achieve the 2030 Goals? •Is there additional information you need before finalizing the actions and beginning public engagement on the Implementation Plan? Page 121 of 121