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Agenda CC 10.25.2016 Workshop
Notice of M eeting of the Governing B ody of the City of Georgetown, Texas O ct ober 2 5, 2 01 6 The Ge orgetown City Council will meet on October 2 5, 2016 at 3:00 PM at Council Chambers, 101 E. 7th St., Geo rgeto wn, Texas The City o f Georgetown is committed to co mpliance with the Americans with Disabilities Act (ADA). If you re quire assistance in participating at a public meeting due to a disability, as defined under the ADA, reasonable assistance, adaptations, or ac c ommo datio ns will be provided upo n request. P lease contact the City Se c retary's Office, at least three (3 ) days prio r to the scheduled meeting date, at (512) 930- 3652 o r City Hall at 113 East 8th Street fo r additional information; TTY use rs ro ute through Relay Texas at 7 11. Policy De ve lopme nt/Re vie w Workshop - A Prese ntation and discussion regarding pro posed updates to the Main Stre et Façade and Sign Grant Pro gram and addressing additional questions -- Shelly Hargrove, Main Street Manager B Update o n Unified Development Co de amendment process and prese ntation o f recommendations fro m the Unified Development Co de Adviso ry Committee -- Sofia Ne lson, Planning Director C Discussion o n the Overall Transportatio n P lan (OTP) Amendment fo r a pro posed collector located West of I-35 and East of Airpo rt Road -- Sofia Nelson, Planning Directo r D Prese ntation and discussion regarding the proposed FY2016 budge t amendment and Strength of Force fo r the Fire Department -- Le igh Wallace, Finance Director E Prese ntation and discussion regarding the Retail Strategy and Recruitment P lan -- Andreina Dávila-Quintero, Project Coordinato r, Michaela Dollar, Economic De velopment Director, and Jason Claunch, Catalyst Commerc ial Exe cutive Se ssion In compliance with the Open Meetings Ac t, Chapter 551, Government Co de , Verno n's Texas Codes, Annotate d, the items listed below will be discussed in closed session and are subject to action in the regular se ssio n. F Se c . 55 1.0 71 : Consul tati on wi th Atto rney - Advice fro m attorney about pending or co ntemplated litigation and o ther matters on which the attorney has a duty to advise the City Co uncil, including agenda items - Pro posed Contract Amendments for the Summit at Rivery Park Se c . 55 1.0 74 : Personnel Matter s - City Manager, City Attorney, City Se c retary and Municipal Judge: Consideration of the appointment, employment, evaluatio n, reassignment, duties, discipline, o r dismissal Adjournme nt Ce rtificate of Posting Page 1 of 33 I, Shelley No wling, City S ecretary for the C ity of Geo rgeto wn, Texas , do hereby c ertify that this Notic e o f Meeting was posted at City Hall, 113 E. 8th Street, a p lac e read ily acc es s ib le to the general pub lic at all times , o n the _____ day of _________________, 2016, at __________, and remained so p o s ted for at leas t 72 c o ntinuo us ho urs p receding the s cheduled time of s aid meeting. __________________________________ Shelley No wling, City S ecretary Page 2 of 33 City of Georgetown, Texas City Council Workshop October 25, 2016 SUBJECT: P resentation and discussio n regarding proposed updates to the Main Street Façade and Sign Grant Program and addressing additional questio ns -- Shelly Hargrove, Main Street Manager ITEM SUMMARY: The Main Street Façade & Sign Grant Program is a 5 0/50 matching grant program for commercial properties located in the Downto wn Overlay District. Be gun in 20 01 , the program has awarded close to $325,000 in matching grants since 2005 to over 70 different downtown property and/or small business owne rs. The City of Georgetown contribute s $15,000 annually to the façade fund, and the Main Street program allocate s any proceeds from the annual George to wn Swirl to the fund. The curre nt faç ade fund balanc e is approximate ly $10 0,0 00 . The grant applic atio n was last revised in 2006. Mai n Street B o ar d Reco mmendati on T he Main Street Advisory Board voted unanimously at their August 12, 2016 board meeting to recommend the following proposed updates to the grant program: Increase the façade grant match from $10 ,00 0 to $20 ,000 Add the eligible grant work to include: 1. Fire Sprinkle r/Suppression Systems 2. Removal o f Barriers to P ublic Accessibility. This item was brought to the September 27 City Council Worksho p meeting. Council membe rs had several questio ns that will be discusse d including existing do wntown fire suppressio n systems, purpose statement of grant program and distribution of grant information. Mai n Street B o ar d Reco mmendati on The Main Street Advisory Board voted unanimously at their Octobe r 14, 2016 bo ard meeting to recommend the following purpose stateme nt fo r the grant program: Georgetown Main Street Pro gram’s Facade and Sign Grant Pro gram pro vides reso urces which preserve, protect, and enhance commercial property in the Downtown Overlay District. FINANCIAL IMPACT: The city has budge ted $15 ,00 0 from the General Fund in the adopted FY 2017 budget. SUBMITTED BY: Shelly Hargrove Page 3 of 33 City of Georgetown, Texas City Council Workshop October 25, 2016 SUBJECT: Update on Unifie d Development Code amendment process and presentation of rec ommendations from the Unified Development Co de Adviso ry Committee -- Sofia Ne lson, Planning Director ITEM SUMMARY: On August 9, 20 16 the City Council reviewed the 2 01 6 General Amendment List and prioritized the amendment list into 3 priorities (a spreadsheet o utlining the amendments and the assigned priority level is attached). Ove r the last year the Unified Developme nt Co de Advisory Committe e (UDCAC) has worked on uncompleted priorities fro m the previous ye ar as well as level 1 prio rities adopted by the City Co unc il in August. On October 12th the UDCAC held a public hearing and vo ted to make recommendations to the City Council o n the following topic s: Chapter 12 - Transportati on: The purpose o f the changes to Chapter 12 were to implement the Ove rall Transpo rtation Plan, Side walk Master P lan, Fire Code, Future Land Use Plan, and Trails Maste r P lan. Go als including re structuring and refo rmatting, plan for the future, o ffer clarity, pro vide choic e , provide consiste nc y, conside r situation and context, ensure and promote pedestrian facilitie s, improve street connectivity, standardize infrastructure while offe ring flexibility, re turn to a subdivisio n variance process along with additional administrative discretionary approvals. Chapter 13 - Infrastructure and Publ i c Improvements: Chapter 13 has been comple tely re-formatted and re- arranged to the extent that a red-line version was no t achievable. The refore, the mate rial presented for Chapter 1 3 is a cle an version that will co mpletely re place mo st of the existing Chapte r 13 (except where specified). Mo st of the requirements o f the existing chapter are retained in the new propo sal, but language and terms have been updated, mo dified o r clarified as needed. The sections have been re-arrange d fo r simplicity and clarity, and so me provisions have been re -lo c ated to other parts of the Code and/or the Development Manual for ease o f use. The changes to Chapter 1 3 stem from UDC Amendment List # 37, which was a complete review and update of the chapter Chapter 3- Devel opment Appl i cati ons and Permi ts : The proposed revisions to Chapter 3 mostly relate to the changes to Chapter 1 3 and the platting of land. Items from the UDC list that are addressed with these amendments include UDC Amendment List item #4 (plat exemptions) addressed in Section 3.0 8; UDC Amendment List ite m #5 (preliminary plat phasing) - not pursue d in favor of o ther provisions in Sectio n 3.08; and UDC Amendment List item #6 (plat extensions and reinstatements) addressed in Section 3.08.090. Chapter 6-Resi denti al Devel o pment Standards: In conjunctio n with proposed amendments to Chapter 12 and the subdivisio n changes in Chapte r 3 , staff has fo und that some sectio ns in Chapters 6 ne e de d to be amended to reflect the intent of these changes. Additionally, some ite ms within Chapters 6 needed to be moved o r reworded and other sections reorganized due to the changes. There was o ne specified item in the UDC Ame ndment List - #18 (garage setbacks), which has been addre sse d in each residential zoning district. Chapter 9 - Off Street P arki ng and Lo adi ng: Amendments include associated changes to the transportation amendme nts and UDC list # 24 (vehicle stac king) and #25 (tandem parking). Chapter 16 - Defi ni ti ons: Most of the propo sed and modified definitions pertain to transportation-related terms such as streets, curbs, and driveways, in addition to so me miscellaneous te rms needing atte ntion. Although there are some edits to existing terms, most definitions presented here are ne w to the co de. These e dits satisfy UDC Amendme nt List #4 1 Staff presentation will consist of presenting the recommended polic y changes for eac h of the above chapters.The presentation will include staff and committee recomme ndatio ns o n e ach item, public input process, next steps, and the general impacts of each policy change. The direction requested from City Council fo r this item is direction on whether City Council concurs with the recommendatio ns of the UDCAC o r wo uld like to direct staff and the UDCAC to re-analyze a particular section prior to Page 4 of 33 moving forward in the amendment process. FINANCIAL IMPACT: n/a SUBMITTED BY: Sofia Nelson, CNU-A, P lanning Director ATTACHMENT S: Description UDC Amendment Lis t with P rio rity level Page 5 of 33 Requested General Amendments for the 2016 Review Period General Topic Priority Requested Amendment Amendment Description Requester 3 1 Create a process to address requests for vesting determinations. Vesting claims have been presented to the city occasionally over the past few years, but with no defined procedures for addressing. These requests will likely increase over the next few years as the city has adopted new regulations that will apply to some existing developments. Staff 1 6 Reconsider subdivision plat extensions and reinstatements Consider removing or scaling back administrative extensions and reinstatements of subdivisions plats. The City extended the lifespan of subdivision plats in 2012 and provided flexibility on phasing of larger projects. Extensions and reinstatements are no longer necessary for subdivisions. Staff 18Reconsider how the current Gateway Overlay districts are being used. Currently, the Gateway Overlay districts only provide for additional landscaping along the frontages of these roads. Staff would like to explore utilizing these districts to address other issues that have presented over the last couple of years such as land uses or design.Staff Reconsider allowing "Contractor Services Limited", "Contractor Services General", and "Office Warehouse" Specific Uses in the C-3 zoning district.Public 312Acknowledge mobile food trailers as a use within the UDC and outline appropriate regulations governing.Mobile food trailers have increased in popularity and the city’s codes should be updated to address them. Staff 213Provide better clarification regarding when a use is considered an accessory use and when it is considered an additional primary use. There has been some question in the past when more than one use is proposed on the same property or with the same business as to whether the use should be treated as an accessory use to the primary use or whether it should be handled as another primary use on the property. Also, clarity with regards to the standards that the accessory use must adhere to should be provided as well. Staff 214Clarify the definition and application of the "Live Music or Entertainment" specific use Clarification is needed regarding the intent of the "Live Music or Entertainment" specific use in Chapter 5 as well as the limitations associated with the use, including the definition of outdoor entertainment.Staff 2 15 Review and update outdoor display and storage regulations Review regulations pertaining to outdoor display and storage of merchandise, materials, and equipment. The existing regulations have presented challenges in some situations and are somewhat unclear in others.Staff 316Review and update Conservation Subdivision standards to encourage usage. Update conservation subdivision section to relax restrictions and incentivize its use. Consider in light of salamander listing and water conservation ordinance standards.Staff 117Consider masonry requirements for single-family and two-family structures Consider adding masonry requirements for single-family and two-family structures, which do not exist today. Staff 118Consider residential off-street parking requirements including garage setbacks in relation to street design Staff is working on amendments to the transportation section of the UDC, particularly street parking and street design. Considerations regarding minimum street widths and fire service needs for residential subdvisions will warrant study of off-street parking and garage setback requirements. Staff 1 1 3 2 2 2 Staff Staff Staff Staff Staff StaffAdd or amend standard conditions of approval for Special Use Permits required for specific uses. Staff proposes adding standard conditions of approval to Special Use Permits that currently do not have any and possibly refining some of the conditions for those that do in order to provide better direction to applicants. Residential Standards 10 Consider changes to the zoning districts various Specific Uses may be permitted in. Staff is regularly presented with questions regarding the possibility of allowing different uses in districts they are not otherwise allowed in and would like to address some of these through the public process in the next round of updates to the UDC. Examples include allowing stand-alone medical offices in the Industrial district and whether recreational vehicles (RVs) should be allowed as primary quarters in the Agriculture district. Land Uses 9 Consider updating the list of Specific Uses in Chapter 5 to include various uses that are not currently listed. Over time new uses are presented to staff that are not specifically addressed in the UDC. Examples include self-service machines (ice) and storage yards. 11 Zoning/ Overlay Districts 7 Review Courthouse View Protection Overlay district requirements for clarity and completeness. The Courthouse View Overlay provisions should be reviewed to make sure they are complete, that there are no missing steps, and that the specifics of how to apply this overlay are clear. 5 Review and update Preliminary Plat phasing provisions based on experience. For larger tracts, consider a preliminary process such as a concept plan that creates long-term expectations for utilities, transportation, public facilities, parks, etc. without requiring plat-level engineering and detail. Consider minimum acreage sizes for preliminary plats and/or concept plans. Protect street connectivity between subdivisions by having more global plans. Subdivision/ Platting 4 Review current exemptions to platting requirements for clarity.Update subdivision language to reflect case law, attorney general opinions and correct confusion between 3.08.020 and 3.08.010 E relative to division of land for the purposes sale versus division of land for development. 3 Expand development agreement language establishing clear requirements and processes. Upcoming policies for procedures and consideration of special districts and development agreements are anticipated and would require UDC amendments to implement. Requested General Amendments Application Processes and Requirements 2 Review the Special Use Permit (SUP) Conceptual Site Plan requirements for review. There is a very detailed list of items to be included on the Conceptual Site Plan required for consideration of an SUP. Not all of these details are needed or applicable to all types of SUPs. Staff proposes we look at this list and consider whether all are needed or appropriate. 3 1 Staff Staff Page 1 of 3Page 6 of 33 General Topic Priority Requested Amendment Amendment Description Requester Nonresidential Standards 119Review the masonry requirements for multifamily and commercial buildings Review existing masonry requirements for multifamily and commercial buildings to ensure appropriate, sustainable, and visually- appealling materials are being used in the appropriate locations.Staff 120Review current requirements for screening of mechanical equipment for options or exceptions.There are difficulties in applying the screening requirements in every situation. More exemptions or options are needed. Staff 223Review and update the current regulations regarding trash receptical screening The current provisions regulating screening of trash dumpsters do not take into account recycling and are often too small for the needs of the facility. Additionally, the UDC does not address locational requirements such as those affecting service truck access.Staff 2 24 Clarify vehicle stacking area requirements for various uses The UDC outlines the minimum vehicle stacking spaces required for certain land uses such as drive-throughs, gas stations, and banks. However, how that is to be measured is not clear in all instances. Additionally, the number of spaces required should be reviewed and potentially updated. Staff 2 25 Consider allowing tandem parking Consider adding language allowing tandem parking in certain situations. The UDC currently does not contemplate tandem parking and more builders are starting to ask for its inclusion.Staff 326Review temporary banner regulations to consider subdivision banners Review temporary banner regulations to consider internal subdivision banners. Staff 327Reconsider maximum height for monument signs when landscaping is incorporated.Consider allowing an increase in maximum height permitted for monument signs when landscaping is incorporated at the base. Staff 3 28 Reconsider allowing electronic signage In 2009 the City considered revisions to the UDC that would allow electronic signage in the City. However, the proposed amendment was turned down by both P&Z and City Council. Since that time, staff has continued to get numerous requests from the public to reconsider allowing electronic signage. This item would bring the topic back to discussion. Public 129Update the UDC based on the pending updates to the Overall Transportation Plan.Update various provisions of the UDC as may be necessary based on pending updates to the Overall Transportation Plan. Staff 1 33 Review access requirements on numbered county roads. Review access requirements on numbered county roads to determine if any additional provisions should be considered. Staff 134Address naming policies related to private streets and drives internal to multi-tract developments. Consider applying the city’s street naming requirements for public streets to private driveways/streets that serve more than one internal tract in order to address 911 issues identifying emergency locations.Staff Staff Staff Staff Staff Staff 3 3 1 2 1 1 1 1 Staff Staff Staff When implementing new OTP (pending) and Fire Code (approved), consider new standard, alternative and contextual street cross sections that account for public safety needs, traffic requirements and needs of private property in relation to public streets. Also, there are current inconsistencies between current OTP design standards and the current UDC design standards. Additionally, the city’s standards should be reviewed against Williamson County’s standards to address inconsistencies, especially related to any HB 1445 Agreement issues or potential updates. Utilities 37 Review and update of Chapter 13 provisions related to water and wastewater improvements and extension requirements. General review of language regarding utility improvements which have not been updated in some time, including extension policy for plats and site plans. Review for updates, clarification of current policy and terminology. Includes Rural Residential Subdivision criteria and standards. Also, update any regulations affecting provision of water in order to implement any changes that may result from the potential merger with Chisholm Trail Special Utility District. Parkland 36 Update provisions governing parkland dedication based on forthcoming recommendations by the Parks & Recreation Board subcommittee review. A subcommittee of the Parks & Recreation Board has been created that is tasked with reviewing and providing recommended changes regarding the city’s parkland provisions and policies. 31 Clarify what triggers the requirement for a Traffic Impact Analysis (TIA) and when an appeal may be made and review the improvements that are considered or required. The City needs to ensure we are adequately preparing for future roadways with plats, dedications and reservations. Clarification is needed regarding when Traffic Impact Analyses are required and appealed, and how right-of-way is being planned to implement the City’s Overall Transportation Plan, for example, adequate intersection right-of-way. Parking Signs Transportation 30 Review and consider updates to the City’s provisions related to connectivity (subdivision access points) between neighboring developments. Connectivity (subdivision access points) is extremely important to the function of our public safety and transportation network. In process, design, and implementation, the City has not received adequate connection points and homeowners complain when streets are connected. We need to globally reconsider the ratio, design, locations, and exemption process to protect traffic movement, public safety access and ability to use street facilities as planned. 35 Review sidewalk extension and design provisions. Review sidewalk extension and design provisions and consider updates as may be necessary regarding upcoming Sidewalk Master Plan and Public Facility Access Audit. Additionally, the residential sidewalk fund provisions should be reviewed. 32 Consider updates to street standards to address current and pending inconsistencies between different agencies and documents. 22 Review current nonresidential landscaping requirements with regard to the city’s water conservation efforts. Consider updates to the nonresidential landscaping requirements to address the ongoing drought conditions and incorporate provisions to address water conservation efforts. Landscaping 21 Clarify application and calculation of landscaping requirements. Based on experience with the provisions, staff has recognized the need to clarify the application of the street yard landscaping requirements to projects located a great distance from the street as well as phased projects since, as written street yard landscaping applies to yards defined by buildings, not areas. Additionally, clarification is needed regarding what areas are to be included or not included in various landscape calculations. Page 2 of 3Page 7 of 33 General Topic Priority Requested Amendment Amendment Description Requester Special Districts 1 38 Review special district procedures and approval criteria The City is currently reconsidering its policy on special districts in light of an overwhelming number of requests and unique situations. Update 13.10 to reflect new policies and procedures.Staff 339Refine the UDC regulations regarding abandonment of a nonconforming situation.Based on experiences with the provisions, staff would like to provide better clarity regarding the determination of abandonment.Staff 242Update various provisions of the UDC as may be necessary based on updates to the Downtown Master Plan.Update various provisions of the UDC as may be necessary based on updates to the Downtown Master Plan. Staff 343Consider adding limitations to certain uses to create a "transition zone" between the Downtown and Old Town overlays. Consider adding limitations to certain uses along the edge of the Downtown Overlay that are adjacent to residential uses outside the overlay to create a "transition zone" between the Downtown and Old Town overlays.Public 244Consider creating additional design standards for residential infill construction in the Old Town Overlay District When the most recent update to the Downtown and Old Town Design Guidelines were approved City Council in 2012, Council requested staff bring back options for additional standards and review of new residential construction in the historic overlay districts. In August of 2014, City Council held a workshop on residential infill design standards and directed staff to place the topic on the UDC Amendment List for review. The goal is to create a set of standards for design of new residential structures that would preserve the character of the Old Town Overlay District. City Council Alternative Energy/ Green Building Provisions 345 Update codes to provide provisions for green building strategies and ensure regulations do not unintentionally prohibit such strategies The UDC should be reviewed to ensure there are not unintentional barriers to utilization of sustainable energy, such as requiring solar energy panels to be screened.Public/Staff Staff Staff 3 1 Downtown/Old Town Definitions 41 Revise various definitions for clarity or add new definitions as needed. Staff has come across several definitions that need clarity or definitions that are needed to provide clarity in other sections of the UDC. Examples include clarification of street yard definition and consideration of the current contractor services, limited definition. In addition this would include any revisions to definitions needed for other revisions made to the UDC. Nonconforming 40 Define process for determining nonconforming status and consider if there are additional existing situations to exempt. Staff currently receives requests for determination of nonconforming status, particularly abandonment status, and the process for this determination should be clarified and included in the UDC. Page 3 of 3Page 8 of 33 City of Georgetown, Texas City Council Workshop October 25, 2016 SUBJECT: Discussion on the Overall Transportation Plan (OTP) Amendment for a proposed c ollector located West of I-35 and East of Airport Road -- So fia Nelson, Planning Directo r ITEM SUMMARY: In 2015 the updated OTP was adopted along with a 2035 Thoro ughfare Plan. The 2035 Tho roughfare P lan outlined current and pro posed locations for arterial and collector le vel ro adways. As part of the adopted Thoro ughfare Plan a collector level roadway running between Airpo rt Road and I-35 (terminating at Lakeway) was inc luded. Staff will prese nt the arterial and collector level linkages in this quadrant of the city along with the current and future land use designatio ns of this area. Staff requests directio n from the Council on whether to remove none, all o r a portion o f the collector level roadway fro m the OTP/2035 Tho roughfare P lan. FINANCIAL IMPACT: n/a SUBMITTED BY: Sofia Nelson, CNU-A, P lanning Director ATTACHMENT S: Description OTP Page 9 of 33 WILLIA M S D R R M 2 3 3 8 W SH 29 H U T T O R D WILD W O O D DR W E S T I N G H O U S E R D VE R D E VIS TA SO U T H WE S T E RNBLVD BLUER I D G E DR I H 3 5 E N T R N IH 35 EXIT CR Y ST A L FAL L S PK W Y S IH 35 ENTR W 21S T ST E X I S T I N G R A M P SERENADA DR S H 1 3 0 R A M P S C O L L E G E S T N A T U R ITA A L T E R NATIVE 7 L U N A T R L NIH35FRONTAGE E S H 2 9 OAKMO N T D R CR 104 C R 2 6 1 C R 1 5 1 W U N IV E R S IT Y AV E F U T U R E N E 3 N IH 35 C R 1 4 6 C R 1 0 3 C R 1 4 7 C R 1 0 3 E X T S M A I N S T S M I T H C R E E K R D C R 1 4 1 R R A R T E R I A L G SH 29 N W 2 N R E D B UD T R L CR 175 N O R T H W E S T B L V D R O C K R I D E L N C R 1 9 4 W C A R T E R I A L 1 S W 1 C R 1 4 3 C R 2 6 2 C R 1 4 0 F U T U R E C O L L E C T O R I N D I A N S P R I N G S R D L E A N D ER RD S E 1 C R 1 0 5 S H 1 3 0 F R O N TA G E C R248 RRSAMBASS C R 2 4 1 S A W GRIME S BLV D F M 9 7 1 S H E L L R D C R 1 5 0 U N I V E R S IT Y B L V D W C C R 1 1 9 I M P S UNC I T Y BLVD RONALDW R E A G A N B L V D S W 3 R R 1 4 3 1RRARTERIALH F M 9 72 F M 3 4 0 5 S H 7 9 S H 4 5 S I H 3 5 S IH 35 FRONTAGE AIRPORTR D CR 1 5 2 D B W O O D R D R R A R T E R I A L A N IH 35 ENTR IH35 U SHELL S P U R M A P L E S T R R 2 2 4 3 SE INNER LOOP FM1460 SH195 S O U T H W E S T B Y P A S S CEDARBREAKSRD C R 1 76 A L T ERNATI V E CR188 IH 3 5 FRO N TA G E CR174 DEL W E B B BLVD PATRIOT W A Y S W 2 NW 1 I N N E R LOOP SP U R C R 2 4 5 W C A R T E R I A L 2 S H 1 3 0 A U S T I N - S A N ANTONIO RAIL LINE So urces: Esr i, HERE, DeL or me, Int erm ap, increm ent P Corp., GEBCO, USGS,FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, Ordnance Survey, EsriJapan, METI, Esri Ch ina (Hon g Kon g), swisstopo, MapmyIndia, ©OpenStre etMap cont ributors, and th e G IS User Community Over all Tr ansportation Plan 2035 !!I 0 1.5 30.75 Miles Cit y of Geo rge tow n This map is a r epresentation of th e inform ation c urrently held by the Cit y of Georgetown Utility Systems. While every effor t h as been ma de to ensure the accur acy of the product, G.U.S. makes no warr anties regarding the veracity or precision of the in format ion depicted or t he data f rom wh ich it was pr oduced and assumes n o liability for dam a ges du e to err ors or omissions . This map is not suita ble for su rvey purposes. Feb ruary, 2016 Thorough fare 2035 CLASS Existing Free way Existing Maj or Arterial Existing Minor Arte rial Existing Collec tor Proposed Free way Proposed Maj or A rterial Proposed Minor Arter ia l Proposed Collect or \\\Proposed Ra il ETJ Page 10 of 33 City of Georgetown, Texas City Council Workshop October 25, 2016 SUBJECT: P resentation and discussio n regarding the proposed FY2 01 6 budget amendment and Stre ngth o f Force for the Fire Department -- Leigh Wallace, Finance Director ITEM SUMMARY: Related to Legislative Agenda Item AE on the October 2 5, 2 01 6 regular meeting age nda. FINANCIAL IMPACT: N/A SUBMITTED BY: Leigh Wallace, Finance Director - SP Page 11 of 33 City of Georgetown, Texas City Council Workshop October 25, 2016 SUBJECT: P resentation and discussio n regarding the Retail Strategy and Recruitment Plan -- Andre ina Dávila-Quintero, Project Coordinator, Michae la Dollar, Economic Developme nt Director, and Jason Claunc h, Catalyst Commercial ITEM SUMMARY: In April 2 01 6, the City of Georgetown and the Georgetown Economic Development Corporation (GEDCO) partnered with Catalyst Co mmercial to co nduct a retail study that would be the basis for a Retail Merchandising P lan custo mized for Georgetown. The purpose o f this study is to develop a comprehensive strate gy t o enhance the City’s tax base by increasing oppo rtunities for retail businesses, and create a more dive rsified retail environme nt in Georgetown. In addition, the City’s Eco nomic Development Departme nt will use this plan to recruit re tail businesses to Georgetown. As part of this sc ope o f wo rk, Catalyst Commerc ial develo ped the following: A Mark e t Assessmen t to explore the capacity o f retail for existing and planned retail developments, as well as assess traffic patterns and other drivers within the study area (Exhibit A); The Primary an d S econdary Retail Trade a re as fo r Georgetown; A Market An alysis to understand current custome r spending patterns, co nsumer prefe re nc es, and o ther retail factors within retail centers; A comparison o f various retail nodes within Georgetown and compe titive no des in the regio n to evaluate the retail gap (Co mpetitive Assessment); A review of pro perties within Georgetown and their current attributes and re tail potential (Property Analysis); and A list of potential retail targets that align with the Georgetown market characte ristics, trade area and top sites, and elevates the city’s status as a retail hub (Te na nt Ana lysis). The focus of the presentation will be to pre sent the high le vel findings from the study with an emphasis on the top 1 0 retail sites (active, emerging and infill). FINANCIAL IMPACT: The total co mpensation fo r the sco pe of services was funde d from the Georgetown Eco nomic Developme nt Corporation’s (GEDCO) FY 2015/2016 budget. The City approved $2 4,0 00 in the FY 2016 /1 7 budget for targeted retail recruitment. SUBMITTED BY: Andreina Dávila-Quintero , P roject Coordinator ATTACHMENT S: Description Exhib it A.1 - Market As s es s ment Part 1 Exhib it A.2 - Market As s es s ment Part 2 Page 12 of 33 MARKET ASSESSMENT OCTOBER 2016 THE CITY OFGeorgetown, TX Page 13 of 33 TABLE OF CONTENTS CITY OF GEORGETOWN, TEXAS Page 14 of 33 WHY GEORGETOWN 4 TRADE AREA MAP 5 POPULATION 6 INCOME 7 TRAFFIC COUNT 8 MAJOR EMPLOYERS 9 CITY AERIAL 10 RETAIL MAP 12 DEMAND 14 PSYCHOGRAPHICS 15 CITY FLYER 18 TABLE OF CONTENTS CITY OF GEORGETOWN, TEXAS Page 15 of 33 4 35 35 95 95 95 29 195 130 130 275 360 1 RoundRockCedarPark Liberty Hill Leander Hutto Jarell Taylor 183 183 183 290 79 1 45 Located 27 miles north of Austin, and within one of the Nations most dynamic markets, Georgetown is experiencing unprecedented growth. The US Census Bureau declared Georgetown the fastest growing city in the U.S. amongst cities with populations greater than 50,000, in 2016. Georgetown boasts “The Most Beautiful Town Square in Texas” with a small town feel that’s capable of satisfying any big city appetite. Georgtown’s downtown is the center of the city’s commercial and municipal hub. Georgetown has direct frontage on Interstate 35 and SH 130, which provides regional access in a dynamic market with first- class mixed-use retail and commercial opportunities. WHY CHOOSE GEORGETOWN? Page 16 of 33 5 10 miles 0 Trade Area DistributionGeorgetown, TexasPrimary Trade AreaSecondaryTrade Area24 Minute Drive Time9 Mile RingCity Limits Customer Samples (2,546) (65% Catchment)(85% Catchment)(65% Catchment)(63% Catchment) METHODOLOGY To develop a baseline for Georgetown’s market, Catalyst conducted a customer intercept study that included over 2,650 samples, of which 2,546 were unique. These samples were collected from various retailers throughout the city of Georgetown including; Downtown, The Rivery, and Wolf Ranch Town Center. These samples were geocoded to develop a Primary and Secondary Trade Area. Catalyst used an 85% capture rate to define the Secondary Trade Area for Georgetown. The Primary Trade Area is defined by a 65% capture rate, which equals a 24 minute drive time, or a 9 mile ring. TRADE AREA MAP Trade Area Distribution Georgetown, Texas Primary Trade Area SecondaryTrade Area 24 Minute Drive Time 9 Mile Ring City Limits Customer Samples (2,546) (65% Catchment) (85% Catchment) (65% Catchment) (63% Catchment) Source: Catalyst Commercial Page 17 of 33 6 5 miles 0 1 mile 3 mile 5 mile DEMOGRAPHICS 1 mile 3 miles 5 miles Georgetown PTA 2016 Population 5,462 30,649 61,310 57,958 134,031 2021 Population 5,814 33,720 69,310 66,911 153,973 % Growth 2016 - 2021 6.4%10.0%13.0%15.4%14.9% Daytime Employees 5,176 15,270 20,727 24,564 30,994 Households 1,936 10,819 21,754 22,856 49,043 POPULATION W University Ave & I-35 serves as the study point. Population Density by block group Less than 250 250 to 500 500 to 1,500 1,500 to 2,500 Greater than 2,500 Georgetown, Texas City Limits Primary Trade Area Study Point Source: STI, Catalyst CommercialPage 18 of 33 7 5 miles 0 1 mile 3 mile 5 mile DEMOGRAPHICS 1 mile 3 miles 5 miles Georgetown PTA Median HH Income $50,566 $60,430 $73,061 $66,968 $78,988 Average HH Income $59,273 $70,586 $86,081 $86,450 $93,176 % HHs w/ Income < $25,000 34%20%15%14%13% $25,000 - $50,000 23%23%20%21%18% $50,000 - $75,000 16%21%19%20%18% $75,000 - $100,000 10%13%14%15%15% > $100,000 17%23%32%30%36% INCOME W University Ave & I-35 serves as the study point. Median Household Income by block group Less than $25,000 $25,000 to $50,000 $50,000 to $75,000 $75,000 to $100,000 Greater than $100,000 Georgetown, Texas City Limits Primary Trade Area Study Point Source: STI, Catalyst Commercial Page 19 of 33 8 13,9589,395 99,560 10,483 14,484 12,669 12,693 13,493 17,971 11,324 15,351 79,898 13,806 61,678 13,891 9,911 35 35 35 183 183 183 183A 29 29 29 29 130 130 195 © 2015 Catalyst Commercial. The information provided herein is deemed reliable and is subject to errors, omissions, change of terms and / or conditions. City Limits Downtown Boundary Traffic Count Traffic CountsGeorgetown, Texas TRAFFIC COUNTS LOCATION COUNT Leander Rd at River Ridge Dr 9,395 Del Webb Blvd at Andice Rd 9,911 S Austin Ave at W 21st St 10,483 D B Wood Rd at Co Rd 265 11,324 S Austin Ave at W 9th St 12,669 E 12th St at Summercrest Dr 12,963 SH195 at Airport Rd 13,806 Williams Dr at Andice Rd 13,891 SH130 at SH29 13,943 Leander Rd at Railroad Ave 13,985 W 12th St at Rock St 14,484 TX 130 Svc Rd at Co Rd 152 15,351 W University Ave at Co Rd 265 17,971 I-35 at Pvt Rd 917 61,678 I-35 at SH195 79,898 I-35 at Leander Rd 99,560 TRAFFIC COUNTS LOCATION COUNT Page 20 of 33 9 35 35 35 183 183 183 183A 29 29 29 29 130 130 195 © 2015 Catalyst Commercial. The information provided herein is deemed reliable and is subject to errors, omissions, change of terms and / or conditions. City Limits Downtown Boundary Employer Location Major EmployersGeorgetown, Texas MAJOR EMPLOYERS Company Employees Address Williamson County Government 1582 405 Martin Luther King St #14, Georgetown, TX 78626 Georgetown Independent School District 1550 603 Lakeway Dr, Georgetown, TX 78628 City of Georgetown 682 113 E 8th St, Georgetown, TX 78626 St. David's Georgetown Hospital 512 2000 Scenic Dr, Georgetown, TX 78626 Airborn Interconnect, Inc 482 3500 Airborn Cir, Georgetown, TX 78626 Southwestern University 450 1001 E University Ave, Georgetown, TX 78626 Wesleyan Homes, Inc 340 1811 N Austin Ave #201, Georgetown, TX 78626 Caring Home Health 269 504 Leander Rd, Georgetown, TX 78626 Sun City (Del Webb)170 1501 Sun City Blvd, Georgetown, TX 78633 MAJOR EMPLOYERS Page 21 of 33 10 Georgetown, Texas City Limits Residential Development Furute Development School Park 20 1 6 A E R I A L Page 22 of 33 11 Georgetown, Texas City Limits Residential Development Furute Development School Park Page 23 of 33 12 35 35 183 183 183 29 29 29 29 130 130 183A © 2015 Catalyst Commercial. The information provided herein is deemed reliable and is subject to errors, omissions, change of terms and / or conditions. 35 195 Longhorn Junction Downtown Williams Drive Corridor Rivery Wolf Lakes Williams & Reagan 130 & University Pecan Branch Wolf Ranch Town Center I-35 & 195 Page 24 of 33 13 35 35 183 183 183 29 29 29 29 130 130 183A © 2015 Catalyst Commercial. The information provided herein is deemed reliable and is subject to errors, omissions, change of terms and / or conditions. 35 195 Longhorn Junction Downtown Williams Drive Corridor Rivery Wolf Lakes Williams & Reagan 130 & University Pecan Branch Wolf Ranch Town Center I-35 & 195 Williams & Reagan This area is prime for retail/commercial uses, located near Sun City, Somerset Hills and other emerging developments in the northwest sector. Williams Drive Corridor Williams Drive is Georgetown’s primary commercial corridor and contains some of the greatest gravity for national convenience retail, grocers and office. Pecan Branch Pecan Branch is located just off of I-35 and Lakeway Drive and is Georgetown’s newest emerging commercial . The Rivery The Rivery is a first-class mixed use district with high-end townhomes, hotel and conference center, and regional retail. Phase 2 consist of high end lifestyle retail and destination restaurants. Wolf Lakes & Wolf Ranch Town Center Wolf Lakes is a planned mixed-use project just north of Wolf Ranch, a regional retail outdoor mall. Wolf Lakes is being planned for destination retail, first-class restaurants, hospitality, and Class A office. Downtown Downtown is a national award-winning commercial district with destination restaurants, boutiques and unique shops. Longhorn Junction Longhorn Junction is located within Georgetown’s ETJ, and is planned for over 600,000 square feet of destination retail and mixed-use. 130 & University This area is situated for regional retail to service east Georgetown and the 130 corridor. I-35 & 195 This area is situated for mixed-use and commercial to service the northern portion of Georgetown the neighboring communities along the I-35 corridor. HEB has purchased a tract just South of I35 & 195 for a grocer and associated retail. MAJOR RETAIL Page 25 of 33 14 2016 RETAIL DEMAND Potential Supportable Retail Square Footage By Retail Category (Note: Residential-generated retail demand only takes into account the unmet retail demand by retail category) Category Student Demand Workforce Demand Commuter Demand Visitor Demand Residential Demand 2016 Total Demand 2016 Total Supply 2016 Leakage "Retail Gap" Auto Parts, Accessories & Tire Stores 433 1,028 39,960 41,421 31,447 9,974 Furniture Stores 79,907 79,907 224,593 - Home Furnishings Stores 45,187 45,187 35,531 9,655 Electronics & Appliance Stores 205,985 205,985 217,554 - Bldg Material & Supplies Dealers 189,361 189,361 283,732 - Lawn & Garden Equip & Supply Stores 17,981 17,981 19,599 - Grocery Stores 532 8,095 3,680 5,300 460,798 478,405 597,644 - Specialty Food Stores 102,952 102,952 46,474 56,478 Beer, Wine & Liquor Stores 37,277 37,277 54,336 - Health & Personal Care Stores 353 15,621 12,863 209,881 238,718 285,838 - Gasoline Stations 21,930 12,854 37,648 143,214 215,645 187,367 28,278 Clothing Stores 151 2,913 1,413 4,811 121,913 131,200 235,082 - Shoe Stores 277 4,005 2,590 14,258 45,567 66,697 154,770 - Specialty Retail (i.e. Jewelry, Luggage & Leather Goods Stores) 132 3,052 6,790 39,808 49,781 49,471 311 Sporting Goods/Hobby/Musical Instr Stores 1,736 1,295 89,841 92,872 91,291 1,581 Book, Periodical & Music Stores 1,295 27,895 29,190 15,158 14,032 Department Stores Excluding Leased Depts. 5,207 674,115 679,322 358,684 320,638 Other General Merchandise Stores 24,032 1,942 327,160 353,134 37,130 316,004 Florists 1,295 6,453 7,748 3,726 4,022 Office Supplies, Stationery & Gift Stores 5,875 1,295 27,103 34,272 33,947 325 Used Merchandise Stores 2,590 64,090 66,680 29,532 37,148 Other Miscellaneous Store Retailers 1,807 140,456 142,262 454,482 - Full-Service Restaurants 333 7,634 2,178 10,662 144,158 164,965 94,028 70,937 Limited-Service Eating Places 302 10,281 3,085 15,105 157,208 185,980 102,232 83,748 Special Food Services 4,238 4,238 566 3,671 Entertainment 24 - 6,718 6,742 - 6,742 Lodging 36,661 36,661 - 36,661 Drinking Places - Alcoholic Beverages 17,686 17,686 2,169 15,516 Total Demand (SF) 2,535 110,380 38,345 150,815 3,420,193 3,722,267 3,646,383 1,015,721 Source: ESRI, Catalyst Commercial Page 26 of 33 15 5 miles 0 PSYCHOGRAPHICS SEGMENTATION Empire Builders Grand Masters Marquis Class American Knights Urban Squires Regents Charmed Life Sitting Pretty Kindred Spirit Middle of the Road White Collar Status Blue Collar Starts Social Whirls Managing Business Nest Builders Gainfully Employed Strapped Crème de la Crème Urban Cliff Climbers Urban Cliff Dwellers Gray Eminence Fall Years Still in the Game Gurus Wizards Apprentices Hard Act to Follow SM seeks SF Solo Acts Down But Not Out Urban Moms Apron Strings Solemn Widows Educated Earners Suburban Singles Hard Hats/Hair Nets Going it Alone Thriving Alone Seasoned Urban Dwellers Struggling Alone Single in the Suburbs Bonds and Babies Great Generations Couples with Capital Kith and Kin Sublime Suburbia Stocks and Scholars Marmalade and Money Stately Suburbs Country Villas Pastoral Vistas Terra Firma Stock in Trade Rough and Ready The Outback Cornucopia Married in the Suburbs Retired in the Suburbs Living with Nature Land Barons Fertile Acres Breadbasket Farmers Circle Crops and Tractors Harlem Gentry East Side Upper East Side Lower East Side Between Jobs Anos de Quincenera Los Padres Los Novios Los Padrinos Los Solteros Los Trabajadores Working With Nature Harlem Gateway Espaniola Golden Heritage East Meets West Group Quarters Doublewides Centurions Legacy Years Collegian Unspecified Unspecified Specialties Source: STI Page 27 of 33 16 1 GOLDEN HERITAGE When you think of senior citizens in America there are typically two images that come to mind. One is of very well off older citizens living comfortably, usually by the ocean, having the money both for a nice primary residence and for frequent vacations (perhaps in a comfortable recreational vehicle), playing shufeboard or cards, and basically enjoying their post- working years to the hilt. The other image is less appealing: of older Americas struggling to make ends meet and waiting each month for their social security checks to arrive. Market segmentation analytics bear out the reality of both of these images. And Golden Heritage segments are neighborhoods that are home to the former: in other words, the senior citizens living the good life in places like Florida, Arizona, and other appealing climates. The media age of these residents is 50s to low-60s. But they also show a nearly four- times-average number of people over 65-years-old. These seniors are living comfortably on incomes in the median-range of the $50,000s and $60,000s. Much of their income is from social security and retirement (two-and-a-half-times-above-average). However, they also have a 75-percent-above-average level of interest/dividend income. Some of these seniors are still working at white-collar jobs in areas like management, professional and sales positions. There are many married-couples, but few children living in Golden Heritage neighborhoods. Obviously due to the residents’ advanced years, these neighborhoods have a 50-percent-above-average level of widows and widowers. GOLDEN HERITAGE SITTING PRETTY AMERICAN KNIGHTS DOUBLEWIDESKINDRED SPIRIT APPRENTICESEDUCATED EARNERS CORNUCOPIACOUNTRY VILLAS LOS NOVIOS TOP 10 PSYCHOGRAPHIC SEGMENTS GEORGETOWN PRIMARY TRADE AREA 18.7%11.7%11.0%4.8%3.8%3.6%3.4%3.4%3.2%2.9% 2 SITTING PRETTY Among the Urban Cliff Climbers neighborhoods that are home to the backbone of America’s workforce are the Sitting Pretty segments. This group is young (20s to 30s), but enjoying good income levels (between $50,000 and $60,000). Their relatively high earnings range comes from middle-class white-collar jobs in several occupations, including management, protective services, personal care, sales, ofce administration, and repair services. Their higher- than-average salaries keep them and their mostly newborn to 13-year-old children very comfortable in their urban abodes, in all probability surrounded by all of the creature comforts required to please all of the senses — from big-screen-high-def TVs to fully equipped SUVs. With good college educations and good jobs, the Sitting Pretty residents have earned their comforts they enjoy. 3 AMERICAN KNIGHTS American Knights are the “youngsters” of the highly urban Crème de la Crème category of neighborhood segments. Not only is the median age range in the 20s and 30s, but also these areas have an above-average number of children below the age of six. These characteristics correlate to the higher-than- average number of married-with-children-under-18 households. Though young, these urban neighborhoods are home to higher-than-average number of earners in white-collar management and professional occupations. These mostly college-educated residents enjoy incomes in the $70,000s and $80,000s, largely from salaries and wages. They also earn incomes at a slightly-higher-than-average level from interest/dividends. However, unlike many other Crème de la Crème neighborhoods, who have higher self- employment income levels, the American Knights residents are just at the national average in this measurement. 4 DOUBLEWIDES In America there tends to be a particular stigma attached to living in mobile homes and mobile home parks. In fact, many people chose this lifestyle as a preference for several reasons, including mobility and low-cost housing. In fact, the median income of residents of Doublewides neighborhoods is a very respectable high-$30,000s and $40,000s. Doublewides are areas were mobile homes dictate the lifestyles of the residents, who share a median age in the 30s. While residents in Doublewides do have a higher-than- average level of income from public-assistance, many others are hardworking Americas, with a higher-than-average representation in several manual-labor blue-collar occupations, including farming/shing/forestry (nearly three-times-average), construction (75-percent-above-average), repair services (over-50-percent-above-average), transportation (50-percent-above-average), and production (nearly 50-percent-above- average). These occupations are a reection of the residents’ low educational achievements: There is an over-50-percent-average number of people with less-than- high-school educations. However, 25-percent-above-average have high-school degrees. Also owing to their residents’ ages, these areas have slightly more younger children than older. They tend to have married-couple households, but also have a nearly 50-percent- higher-than-average number of single-fathers. 5 KINDRED SPIRIT Kindred Spirits are home to people who keep America humming — because they are the ones doing the work, as well as their fair share of the spending. The residents of these Urban Cliff Climber neighborhoods are 20- to 30-years-old, married with- children of all ages (but slightly more in the younger ranges), earning between $40,000 and $50,000, enjoying some years of college education, and employed in a cross-section of the nation’s middle-class occupations. These residents earn an income slightly above the national-average in a wide range of jobs, such as protective services, food preparation, personal care, sales, ofce administration, construction, and repair services. With kids to raise and relatively good incomes, Kindred Spirits no doubt enjoy a big slice of classic middle-class life.Page 28 of 33 17 6 APPRENTICES Sharing the spotlight in the illustrious emerging single-by-choice-or-circumstance demographic are the residents of the highly urban Apprentices neighborhoods. These areas are home to the youngest residents of the Thriving Alone category. They are dominated by single people in their 20s and low-30s without children, who are alone primarily because they’ve never been married. In fact, Apprentices rank at almost three-times-the-national-average in non-family households. Owing to their young age, it’s too early to tell if the Apprentices’ dwellers will remain single, but for now they are living the good life with incomes in the $50,000s and $60,000s. You can imagine this group being able to, on a whim, drop off their briefcases in their well-decorated homes and take off for a weekend at the shore or on the slopes. These overridingly college-educated segments’ residents generate their income from white-collar management and professional occupations. They earn less from interest/dividends than other Thriving Alone sectors, but this will likely change as the segment matures. TOP 10 PSYCHOGRAPHIC SEGMENTS CONT. GEORGETOWN PRIMARY TRADE AREA 7 EDUCATED EARNERS Residents of Educated Earners segments are an anomaly: They have a relatively high level of college education (50-percent-above-average) and are employed in a slightly above-average level of professional, white-collar jobs, yet their annual income is only in the $30,000s and $40,000s. Contributing to this relatively low-income level could be their young age, which is in the 20s and low-30s. However, they could also be held down by their relatively high rate of single- parent households. This Single in the Suburbs segments has a 50-percent-higher-than- average level of single parents (both male and female) with children, especially kids under six years old. Some of the singles have never been married (50-percent-above- average) and a slightly lower divorce rate. One could easily presume that because these suburbanites have a 50-percent-above-average level of college education and an average level of employment in elds such as management, sales, and ofce support, they may one day work their way into a higher income level. However, reaching that goal may mean moving out of the suburbs and into a city. 8 CORNUCOPIA Like the patchwork of freshly plowed elds, rows of crops, and seas of wheat blowing in the wind that you might see out the window of a plane as you y over a typical rural area in America, the Cornucopia is a patchwork of rural communities that don’t t into any of the other segments. This group of Living With Nature segments is young: the residents range from 20- something’s to the low-30s. This group of mixed demographics is primarily married-with-children, but they have even more children than the other segments. They have the least educated demographic in this segment, with close to 50-percent-higher-than-average percent without even high-school degrees. These segments are home to a well-above-average number of self-employed individuals, and a similarly high-level of people seeking public assistance. They are not easily pegged on income levels, since the median household income is too broad to classify without misleading market researchers. However, the Cornucopia segments are a pretty solidly blue-collar bunch, working in areas such as construction, repair services, production, and transportation. But while they rank at or near 50-percent-above-average in these jobs, they rank at a spectacular four-times-the- national-average in the category of farming, shing, and forestry. 9 COUNTRY VILLAS If you’re single and looking for a partner, don’t drive out to Country Villas rural neighborhoods: They are overridingly home to married couples. These residents share demographics that make them perfect partners in living the good life in the country. Residents in these Living With Nature areas are predominately in their 30s, college-educated, employed in white-collar management and other professions, rather than the more common blue-collar rural occupations. What’s more, Country Villas’ residents are members of one of the highest-income levels in rural environs — the $70,000s and $80,000s. With all of this going for them, living must really be good in their sparsely populated areas. But that’s not all of their advantages: Country Villas also rank high in entrepreneurs earning self-employment income (50-percent-higher-than-average) and smart investors earning nearly the same level of interest/dividend income. These good income levels are helping to support a slightly above-average number of children, especially ages six to seventeen. 10 LOS NOVIOS Los Novios neighborhoods are neighborhoods with the highest percentage of married-with-children households. So their Spanish name, which means “newlyweds” is a perfect t. What’s more the median-age range of residents is in the lowest category — 20s and low-30s. Fittingly, these areas rank highest in children under six at nearly 75-percent-above-average. While many of the residents are married, there are also above-average levels of single-parent households: with the highest level (interestingly) in single-male-with-children at over 75-percent-above- average. The highly urban Los Novios areas share several demographics with their fellow Espaniola segments, including a high percent of residents without high-school educations (three-times-the national-average); median household incomes too broad to classify without misleading market researchers; and high rankings on income from public assistance (three-times-above-average). However, the residents also rank at an average- level of income from their predominantly blue-collar jobs. They rank extremely high in ve occupations: farming/shing/forestry (a whooping seven-times-the-average), building maintenance (two-and-a-half-times-average), construction and production (both at nearly two-times-average), and transportation (about 75-percent-above-average). Page 29 of 33 18 • • • • • • •• • • •••• •- •• •- • • € • • ‚ • • • • •- ƒ • • • • • ••• • „ • … • • • - • • • • • • • † • • • • • • • • • •- • • •- • • • • • ‡ • • ˆ ‰ •••- ‚ • •- - 5 miles 0 Trade Area Distribution Georgetown, Texas Primary Trade Area 24 Minute Drive Time 9 Mile Ring City Limits Customer Samples (2,546) (65% Catchment) (65% Catchment) (63% Catchment) 13,9589,395 99,560 10,483 14,484 12,669 12,693 13,493 17,971 11,324 15,351 79,898 13,806 61,678 13,891 9,911 35 35 35 183 183 183 183A 29 29 29 29 130 130 195 © 2015 Catalyst Commercial. The information provided herein is deemed reliable and is subject to errors, omissions, change of terms and / or conditions. City Limits Downtown Boundary Traffic Count Traffic CountsGeorgetown, Texas TRAFFIC COUNTS VPD I-35 at Leander Road 99,560 West University Avenue at Co. Road 265 17,971 TX 130 Service Road at Co. Road 152 15,351 West 12th Street at Rock Street 14,484 Leander Road at Railroad Avenue 13,985 SH 195 at Airport Road 13,806 INCOME 2016 Average Household $93,176 Median Household $78,988 % Owner Occupied Housing 75.6% GENERATION DISTRIBUTION 2016 Generation Z (0 - 18 years)25.4% Millennials (18 - 35 years)18.2% Generation X (35 - 55 years)26.1% Baby Boomers (55 - 75 years)22.0% Silent Generation (75 + years)8.4% RACE 2016 White 70.4% Black 4.0% Asian 3.2% Other 1.8% Hispanic (Any Race)20.5% OVERVIEW YR PTA CITY Population 2016 134,031 57,958 2021 153,973 66,911 Median Age 2016 41.2 45.6 Median HH Income 2016 $78,988 $66,968 2021 $83,824 $77,603 Households 2016 49,043 22,856 Household Size 2016 2.7 2.4 Georgetown is located in Williamson County, Texas, just north of Austin. Georgetown ranks first in the nation in terms of growth amongst peer communities with over 50,000 people. Georgetown further benefits from being located in the Austin-Round Rock metropolitan area, which ranks as one of the fastest growing metro areas in the United States. Both the Primary Trade Area (PTA) and City of Georgetown have high median household incomes. The median household in- comes are $78,988 and $66,968, respectively. PRIMARY TRADE AREA MAP RETAIL PRIMARY TRADE AREA STATISTICS TRAFFIC COUNT MAPPRIMARY TRADE AREA MAP Georgetown Economic Development Department 809 MARTIN LUTHER KING ST | GEORGETOWN, TEXAS 78626 | (888) 500-6455 INVEST.GEORGETOWN.ORG EDUCATION 2016 Educational Base - 25 +87,726 Less than High School 7.5% High School Graduate or GED 19.9% Some College, no Degree 21.9% Bachelor’s Degree 27.1% Master’s Degree 11.2% Page 30 of 33 19 • • • • • • •• • • •••• •- •• •- • • € • • ‚ • • • • •- ƒ • • • • • ••• • „ • … • • • - • • • • • • • † • • • • • • • • • •- • • •- • • • • • ‡ • • ˆ ‰ •••- ‚ • •- - 5 miles 0 Trade Area Distribution Georgetown, Texas Primary Trade Area 24 Minute Drive Time 9 Mile Ring City Limits Customer Samples (2,546) (65% Catchment) (65% Catchment) (63% Catchment) 13,9589,39599,560 10,483 14,48412,66912,693 13,493 17,971 11,324 15,351 79,898 13,806 61,678 13,891 9,911 35 35 35 183 183 183 183A 29 2929 29 130 130 195 © 2015 Catalyst Commercial. The information provided herein is deemed reliable and is subject to errors, omissions, change of terms and / or conditions. City Limits Downtown Boundary Traffic Count Traffic CountsGeorgetown, Texas TRAFFIC COUNTSVPD I-35 at Leander Road99,560 West University Avenue at Co. Road 26517,971 TX 130 Service Road at Co. Road 15215,351 West 12th Street at Rock Street14,484 Leander Road at Railroad Avenue13,985 SH 195 at Airport Road13,806 INCOME2016 Average Household$93,176 Median Household$78,988 % Owner Occupied Housing75.6% GENERATION DISTRIBUTION2016 Generation Z (0 - 18 years)25.4% Millennials (18 - 35 years)18.2% Generation X (35 - 55 years)26.1% Baby Boomers (55 - 75 years)22.0% Silent Generation (75 + years)8.4% RACE2016 White70.4% Black4.0% Asian3.2% Other1.8% Hispanic (Any Race)20.5% OVERVIEWYRPTACITY Population2016134,03157,958 2021153,97366,911 Median Age201641.245.6 Median HH Income2016$78,988$66,968 2021$83,824$77,603 Households201649,04322,856 Household Size20162.72.4 Georgetown is located in Williamson County, Texas, just north of Austin. Georgetown ranks first in the nation in terms of growth amongst peer communities with over 50,000 people. Georgetown further benefits from being located in the Austin-Round Rock metropolitan area, which ranks as one of the fastest growing metro areas in the United States. Both the Primary Trade Area (PTA) and City of Georgetown have high median household incomes. The median household in- comes are $78,988 and $66,968, respectively. PRIMARY TRADE AREA MAP RETAIL PRIMARY TRADE AREA STATISTICS TRAFFIC COUNT MAPPRIMARY TRADE AREA MAP Georgetown Economic Development Department 809 MARTIN LUTHER KING ST | GEORGETOWN, TEXAS 78626 | (888) 500-6455 INVEST.GEORGETOWN.ORG EDUCATION2016 Educational Base - 25 +87,726 Less than High School7.5% High School Graduate or GED19.9% Some College, no Degree21.9% Bachelor’s Degree27.1% Master’s Degree11.2% NOTES Page 31 of 33 20 City of Georgetown Economic Development Department 809 Martin Luther King St Georgetown, TX 78626 888.500.6455 invest.georgetown.org Page 32 of 33 City of Georgetown, Texas City Council Workshop October 25, 2016 SUBJECT: Sec. 551.071: Consul tati on w i th Attorney - Advice from attorney about pending o r co ntemplated litigation and other matters o n which the attorney has a duty to advise the City Council, including agenda items - P roposed Contrac t Amendments for the Summit at Rivery P ark Sec. 551.074: Personnel Matters - City Manager, City Attorney, City Sec re tary and Municipal Judge: Consideratio n of the appointment, employme nt, evaluation, reassignment, duties, discipline, or dismissal ITEM SUMMARY: FINANCIAL IMPACT: NA SUBMITTED BY: Page 33 of 33