HomeMy WebLinkAboutMinutes_CVB_ 06.10.2021Minutes of Meeting of the
Convention & Visitor Bureau Board
City of Georgetown, Texas
June 10, 2021
The mission of the Georgetown Convention and Visitors Bureau is to increase the economic impact on
Georgetown by promoting the community as a tourist and meeting destination.
MEMBERS PRESENT: Stephanie Blanck, Rachel Cummins, Christy Fisher,
Blake Triplet, Jim Wilson, Daniel Orozco
MEMBERS ABSENT: Karen Soeffker
STAFF PRESENT: Cari Miller, Tourism Manager
GUEST: None
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2. Discussion and possible action regarding approval of the April 8, 2021, April 13, 2021, and
May 13, 202 1, meeting minutes - Jim Wilson, CVB Board Vice -Chair
Motion by Orozco, second by Fisher to approve the April $, 2021, April 13, 2021, and May
13, 2021 meeting.
3. Discussion and possible recommendation to approve a three-year contract for sponsorship of
The Daytripper with Chet Garner in the amount of $240,000 - Cari Miller, Tourism
Manager
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sponsorship has proven to be successful. Below are sponsorship metrics collected from
October 2017 — June 2021:
• Visitors Center Survey - The Daytripper is the third leading driver of how visitors
discover Georgetown. (Only ranking below Word of Mouth and Friends and Family.)
• TheDaytripper.com is the third leading we site source of VisitGeorgetown.com. website
referrals. (Only ranking below Georgetown.org and Visit Georgetown Facebook.)
Below are the benefits Georgetown will continue to receive by renewing our partnership with
The Daytripper:
Broadcast - Two I 0-second spots built-in to all 13 episodes which will air and rerun
multiple times. During Season 12 "The Daytripper " aired an estimated total of 24, 000
times. (24, 000 airings) x (2 spots per airing) — 48, 000 total spots. This is a 32yo increase
over Season 8 and marks a steady increase in reach and viewership.
6/10/2021
• On-line & PBS App Spots - Two 10 second spots in all 13 episodes with unlimited on -
demand viewing. During Season 12 "The Daytripper" will be streamed an estimated total of56, 000
times, excluding this PBS app.
• The Daytripper Website — Georgetown Logo and Hyperlink to VisitGeorgetown.corn on
every page of The Daytripper website. During 2020, "The Daytripper" website earned
968,198 page views
• The Daytripper Newsletter- Georgetown Logo and Hyperlink to VisitGeorgetown.corn in
The Daytripper Monthly Newsletter. Currently with 16,997 subscribers
• On-line Promotion - Opportunities to promote visiting Georgetown on Daytripper blog,
website, and social media. Combined reach of over 230,000followers (Facebook, Instagram,
Twitter)
• Up to Three Appearances and Hosting by Chet Garner.
The Board requested Miller discuss with Chet Garner to possibility of planning a new
Georgetown episode during the 3-year contract period. After further discussion, the
following motion was made.
Motion by Orozco, second by Cummins to recommend the Georgetown City Council
approve the three-year contract for sponsorship of The Daytripper with Chet Garner in the
amount of $240,000.
Approved 6-0
4. Discussion and possible action to approve a Hotel Conference and Meeting Grant for the
Texas Association of the Gifted and Talented (March 27-29, 2022) Cari Miller, Tourism
Manager
Based upon the number of room nights projected at the Sheraton Austin Georgetown Hotel &
Conference Center the group is eligible for up to $1,953.32. Grant funds will be used to
offset a portion of the expenses of the conference.
Motion by Blanck, second by Wilson to approve the grant application for a maximum
reimbursement of $1,900.00.
Approved 5-0 (Triplet abstained)
5. Staff Report - Cari Miller, Tourism Manager
• Leisure tourism has rebounded to 2019 numbers
The Group Sales position is open and interviews will soon begin
• Visitors Center visitation numbers continue to rapidly increase
• Next CVB Board meeting - July 8, 2021
Adjournment
Motion by Cummins, second by Triplet to adjourn the meeting at 9:11 a.m.
6/10/2021
wren Soeffker, Chair
Stephanie Blanck, Secretary
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Cari Miller, Tourism Manager
Date
6/10/2021